CN107609003B - Method and device for visualizing rural tourism recommendation information - Google Patents
Method and device for visualizing rural tourism recommendation information Download PDFInfo
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Abstract
The invention provides a method and a device for visualizing rural tourism recommendation information, wherein the method comprises the following steps: s1, receiving the village travel product recommendation list calculated by the background and the similarity information among the village travel products in the recommendation list; s2, based on the recommendation list and the similarity information, the recommendation list is shown in different forms, including: the method comprises the following steps of directly displaying the recommendation list, displaying a destination sight spot map of each country tourism product in the recommendation list, displaying a path map of each country tourism product in the recommendation list and displaying a two-dimensional map of the recommendation list. According to the invention, by displaying the recommendation information of the country tourism products in different forms, the user can feel the relevant information of the recommended country tourism products more intuitively, the user experience is effectively improved, and the tourism demand can be stimulated to be converted into actual consumption behaviors by the user.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a method and a device for visualizing rural tourism recommendation information.
Background
Currently, rural tourism has become a tourism trend, but along with diversification and individuation characteristics of the demands of tourists, the existing mode for acquiring the rural tourism information cannot meet the demands of the tourists.
At present, the recommendation technology is applied to the tourism field to solve the problem of obtaining the tourism information, but the existing recommendation technology directly shows the obtained recommendation result in a recommendation list form, on one hand, the recommendation technology is not visual, the tourism requirement can not be effectively stimulated to be converted into actual consumption behaviors by a user, on the other hand, a large amount of effective information can be lost when the list form is directly adopted to recommend the tourism products to the user, for example, the similarity of the recommended tourism product list can not be visually displayed, and then the recommendation result can not be better explained.
Disclosure of Invention
The invention provides a method and a device for visualizing rural tourism recommendation information, aiming at solving the problems of insufficient intuition, information loss and the like in the prior art that tourism recommendation results are directly displayed in a recommendation list form.
According to one aspect of the invention, a method for visualizing rural travel recommendation information is provided, which comprises the following steps:
s1, receiving the village travel product recommendation list calculated by the background and the similarity information among the village travel products in the recommendation list;
s2, based on the recommendation list and the similarity information, the recommendation list is shown in different forms, including: the method comprises the following steps of directly displaying the recommendation list, displaying a destination sight spot map of each country tourism product in the recommendation list, displaying a path map of each country tourism product in the recommendation list and displaying a two-dimensional map of the recommendation list.
Wherein, the step of performing the destination sight spot map display of each country travel product in the recommendation list in step S2 further comprises:
based on JavaScript technology, calling API provided by map software, and displaying the map of the destination sight spot of each country tourism product in the recommendation list.
Wherein, the step of performing the route map display of each country travel product in the recommendation list in step S2 further includes:
acquiring the current geographic position of the user based on positioning technology of html 5;
and calling an API provided by map software, corresponding the positions of the scenic spots of the country tourist products in the recommendation list to the current geographical position of the user, and displaying the path map of the country tourist products in the recommendation list.
Wherein the step of performing the two-dimensional graph display of the recommendation list in step S2 further includes:
according to the similarity information among the country tourist products, a two-dimensional graph reflecting the similarity among the country tourist products is obtained and displayed by using an MDS (multidimensional scaling) algorithm;
and when the user clicks one rural tourist product on the two-dimensional graph, dynamically displaying the two-dimensional graph which takes the rural tourist product as the center and reflects the similarity of the rural tourist product and other rural tourist products.
Wherein, the step of displaying the path map of each country travel product in the recommendation list further comprises:
displaying the path information from the current geographic position of the user to the optimal village tourist goods destination on a map;
and when the user selects a certain country tourist product in the recommendation list, dynamically displaying a route map from the current geographical position of the user to the destination of the country tourist product.
Wherein, after the step of obtaining and displaying the two-dimensional map reflecting the similarity between the village travel products, the method further comprises the following steps:
and displaying the recommendation reasons of the rural tourism product recommendation list.
When the user mouse rolls, the map can be zoomed in and zoomed out along with the rolling of the mouse.
According to another aspect of the present invention, there is provided a device for visualizing rural travel recommendation information, comprising:
the recommendation information receiving module is used for receiving the country travel product recommendation list calculated by the background and the similarity information among the country travel products in the recommendation list;
the visual display module is used for displaying the recommendation list in different forms based on the recommendation list and the similarity information, and comprises: the method comprises the following steps of directly displaying the recommendation list, displaying a destination sight spot map of each country tourism product in the recommendation list, displaying a path map of each country tourism product in the recommendation list and displaying a two-dimensional map of the recommendation list.
Wherein the visual display module comprises:
the list display submodule is used for directly displaying the recommendation list;
the scenic spot map display submodule is used for displaying a destination scenic spot map of each country tourist product in the recommendation list;
the path map display submodule is used for displaying the path map of each country travel product in the recommendation list;
and the two-dimensional graph display sub-module is used for displaying the two-dimensional graph of the recommendation list.
According to yet another aspect of the present invention, a non-transitory computer-readable storage medium is provided that stores computer instructions that cause the computer to perform the method for visualizing rural travel recommendation information as described above.
According to the method and the device for visualizing the rural tourism recommendation information, the rural tourism product recommendation information is displayed in different forms, so that a user can feel relevant information of the recommended rural tourism product more intuitively, the user experience is effectively improved, and the tourism demand can be stimulated to be converted into actual consumption behaviors.
Drawings
FIG. 1 is a schematic flow chart of a method for visualizing rural travel recommendation information according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a device for visualizing rural tourism recommendation information according to another embodiment of the present invention;
fig. 3 is a schematic structural diagram of a visualization display module in a device for visualizing rural travel recommendation information according to another embodiment of the present invention.
Detailed Description
The following detailed description of embodiments of the present invention is provided in connection with the accompanying drawings and examples. The following examples are intended to illustrate the invention but are not intended to limit the scope of the invention.
As shown in fig. 1, a flow chart of a method for visualizing rural travel recommendation information according to an embodiment of the present invention is schematically shown, and the method includes:
s1, receiving the village travel product recommendation list calculated by the background and the similarity information among the village travel products in the recommendation list;
s2, based on the recommendation list and the similarity information, the recommendation list is shown in different forms, including: the method comprises the following steps of directly displaying the recommendation list, displaying a destination sight spot map of each country tourism product in the recommendation list, displaying a path map of each country tourism product in the recommendation list and displaying a two-dimensional map of the recommendation list.
Specifically, before the technical solution of the present invention is implemented, a recommendation technology needs to be applied to the field of rural tourism, that is, after behavior characteristics are extracted according to a demand behavior and a historical behavior of a user, a rural tourism product recommendation list for the user is obtained by using a collaborative filtering recommendation algorithm based on a pre-obtained rural tourism product similarity matrix, and prediction scores of each rural tourism product in the rural tourism product personalized recommendation list, that is, similarity information between each rural tourism product, are stored. And the background server sends the calculated recommendation list of the country travel products and the similarity information among the country travel products in the recommendation list to a client of a user. Each country tourist product in the recommendation list can be a single country tourist attraction, or can be a country tourist attraction line, namely, the recommendation list comprises a plurality of country tourist attractions.
In order to solve the problem that the existing travel recommendation system directly displays recommendation results to users in a list form, after receiving a computed rural travel product recommendation list sent by a background and similarity information among rural travel products in the recommendation list, a client displays the recommendation list in different forms based on the recommendation list and the similarity information, and the method comprises the following steps: the method comprises the following steps of directly displaying a recommendation list, displaying a destination sight spot map of each country tourist product in the recommendation list, displaying a path map of each country tourist product in the recommendation list and displaying a two-dimensional map of the recommendation list. The direct display of the recommendation list means that the calculated recommendation list is directly displayed according to the sequence, the map display of the destination scenic spots of the country tourist products in the recommendation list means that the map corresponding to the destination scenic spots of the country tourist products is displayed to the user, the path map display of the country tourist products in the recommendation list visually displays the path from the current geographic position to the recommended scenic spots of the user, the two-dimensional map display means that each country tourist product in the personalized recommendation list is represented as a single primitive element by adopting a data visualization technology, and the similarity between the country tourist products is visually represented by the distance between the primitive elements, wherein the higher the similarity is, the closer the distance is. The recommendation list is displayed in different forms, which is equivalent to providing a way for observing the recommended rural tourism products from multiple angles, so that the user can know and understand the recommended rural tourism products more intuitively, and better user experience can be obtained compared with the recommendation information displayed in the form of the list.
According to the method for visualizing the rural tourism recommendation information, the rural tourism product recommendation information is displayed in different forms, so that a user can feel the relevant information of the recommended rural tourism product more intuitively, the user experience is effectively improved, and the tourism demand can be stimulated to be converted into actual consumption behaviors.
Based on the above embodiment, the step of displaying the destination sight spot maps of the country travel products in the recommendation list in step S2 further includes:
based on JavaScript technology, calling API provided by map software, and displaying the map of the destination sight spot of each country tourism product in the recommendation list.
Specifically, the API provided by the map software is a set of application program interfaces written by JavaScript language, which can help technicians construct map applications with rich functions and strong interactivity in websites, include various interfaces for constructing basic functions of maps, and provide data services such as local search and route planning. Therefore, the embodiment of the invention calls the API provided by the map software based on the JavaScript technology to realize the function of displaying the map of the destination sight spot of each country travel product in the recommendation list.
Based on the above embodiment, the step of performing the route map display of the travel products in each country in the recommendation list in step S2 further includes:
acquiring the current geographic position of the user based on positioning technology of html 5;
and calling an API provided by map software, corresponding the positions of the scenic spots of the country tourist products in the recommendation list to the current geographical position of the user, and displaying the path map of the country tourist products in the recommendation list.
Specifically, after web applications developed by html4 are nested in webview or UIwebview, the web applications can only be used as shells for browsing web pages at the mobile terminal, and cannot call the positioning function of the mobile phone. With the development of the html5 technology, cross-platform app development becomes possible, the geolocalization api provided by the html5 can realize mobile phone end positioning, and the mobile end map information can be visually displayed by combining with a map software plug-in.
Therefore, the steps of displaying the route map of each country travel product in the recommendation list in the embodiment of the invention are as follows: firstly, acquiring the current geographical position information of a user by using a positioning technology of html5, then calling a map software API (application program interface), corresponding the positions of the scenic spots of the country tourist products in the recommendation list to the current geographical position of the user, and displaying the path map of the country tourist products in the recommendation list.
Based on the above embodiment, the step of performing the two-dimensional graph display of the recommendation list in step S2 further includes:
according to the similarity information among the country tourist products, acquiring and displaying a two-dimensional map reflecting the similarity among the country tourist products by using an MDS (multidimensional scaling) algorithm;
and when the user clicks one rural tourist product on the two-dimensional graph, dynamically displaying the two-dimensional graph which takes the rural tourist product as the center and reflects the similarity of the rural tourist product and other rural tourist products.
Specifically, the two-dimensional graph display means that each country travel product in the personalized recommendation list is represented as a single primitive element by adopting a data visualization technology, and meanwhile, the similarity between the country travel products is visually represented by using two-dimensional data.
The multidimensional scaling technology is a multivariate data analysis technology for showing a distance data structure in a low-dimensional space, and is called MDS for short. The multidimensional scaling technology solves the problems that: when the similarity (or distance) between pairs of objects in the n objects (objects) is given, the representation of these objects in the low-dimensional space is determined and "substantially matched" to the original similarity (or distance) as much as possible, so that any distortion caused by dimension reduction is minimized. Each point arranged in the multi-dimensional space represents an object, and thus the distance between points is highly correlated with the similarity between objects. That is, two similar objects are represented by two closely spaced points in the multidimensional space, while two dissimilar objects are represented by two more widely spaced points in the multidimensional space. That is, the similarity between the tourism products in each country is visually represented by the distance between the figure elements, and the higher the similarity is, the closer the distance is.
When the user clicks one country travel product on the two-dimensional graph, namely clicks one point, the two-dimensional graph which takes the point as the center and reflects the similarity of the country travel product and other country travel products is dynamically displayed on the two-dimensional graph, namely, the two-dimensional graph takes the point as the center and is surrounded by the country travel products which are similar to the country travel product represented by the point, and the distance between the point and the point represents the similarity. Because the similarity display is further carried out according to the click behaviors of the user, the displayed recommendation result is further close to the real preference of the user.
According to the method for visualizing the rural tourism recommendation information, provided by the embodiment of the invention, through the visualization two-dimensional graph display, the user can intuitively know the similarity between the recommended rural tourism products, so that the recommendation reason is known, and the user obtains better tourism recommendation experience.
Based on the above embodiment, the step of displaying the route map of each country travel product in the recommendation list further includes:
displaying the path information from the current geographic position of the user to the optimal village tourist goods destination on a map;
and when the user selects a certain country tourist product in the recommendation list, dynamically displaying a route map from the current geographical position of the user to the destination of the country tourist product.
Specifically, since the recommendation list includes a plurality of country travel products recommended to the user, it is impossible to display all the route maps at a time by displaying the route maps of the country travel products in the recommendation list, and the system defaults to display the route map from the current geographic position of the user to the destination of the optimal country travel product, which is the first-ranked travel information recommended to the user, on the map. And when the user selects a certain country travel product in the recommendation list, a path map from the current geographic position of the user to the destination of the country travel product selected by the user needs to be dynamically displayed on a user client screen.
Based on the above embodiment, after the step of obtaining and displaying the two-dimensional map reflecting the similarity between the country travel products, the method further comprises the following steps:
and displaying the recommendation reasons of the rural tourism product recommendation list.
Specifically, the recommendation reasons of the individual rural travel product recommendation list are explained based on the similarity information among the rural travel products, namely the scores of the rural travel products in the individual rural travel product recommendation list. The recommendation reason can be displayed on a user interface when the village travel product personalized recommendation list is displayed, such as displaying: "Users who like the rural travel product also like … …".
Based on the above embodiment, when the user mouse scrolls, the map will zoom in and out following the mouse scroll.
Specifically, for the display of the destination sight spot map of each country tourist product in the recommendation list and the display of the path map of each country tourist product in the recommendation list, when the mouse of the user rolls, the map can be enlarged and reduced along with the rolling of the mouse, so that the user can more conveniently acquire the information of the country tourist products.
As shown in fig. 2, a schematic structural diagram of a device for visualizing rural tourism recommendation information according to another embodiment of the present invention includes: a recommendation information receiving module 21 and a visualization presentation module 22, wherein,
the recommendation information receiving module 21 is configured to receive a country travel product recommendation list calculated by a background and similarity information between country travel products in the recommendation list;
the visual display module 22 is configured to display the recommendation list in different forms based on the recommendation list and the similarity information, including: the method comprises the following steps of directly displaying the recommendation list, displaying a destination sight spot map of each country tourism product in the recommendation list, displaying a path map of each country tourism product in the recommendation list and displaying a two-dimensional map of the recommendation list.
Specifically, before the technical solution of the present invention is implemented, a recommendation technology needs to be applied to the field of rural tourism, that is, after behavior characteristics are extracted according to a demand behavior and a historical behavior of a user, a rural tourism product recommendation list for the user is obtained by using a collaborative filtering recommendation algorithm based on a pre-obtained rural tourism product similarity matrix, and prediction scores of each rural tourism product in the rural tourism product personalized recommendation list, that is, similarity information between each rural tourism product, are stored. The background server sends the calculated recommendation list of the country travel products and the similarity information between the country travel products in the recommendation list to the recommendation information receiving module 21. Each country tourist product in the recommendation list can be a single country tourist attraction, or can be a country tourist attraction line, namely, the recommendation list comprises a plurality of country tourist attractions.
In order to solve the problem that the existing travel recommendation system directly displays the recommendation result to the user in a list form, after the recommendation information receiving module 21 receives the calculated recommendation list of the country travel products and the similarity information between the country travel products in the recommendation list, which are sent by the background, the visual display module 22 displays the recommendation list in different forms based on the recommendation list and the similarity information, and the method comprises the following steps: the method comprises the following steps of directly displaying a recommendation list, displaying a destination sight spot map of each country tourist product in the recommendation list, displaying a path map of each country tourist product in the recommendation list and displaying a two-dimensional map of the recommendation list. Wherein, the direct display of the recommendation list refers to directly performing list display on the calculated recommendation list according to the sequence; the display of the map of the destination scenic spots of each country tourist product in the recommendation list means that the map corresponding to the destination scenic spots of each country tourist product is displayed to the user; displaying a path map of each country tourist product in the recommendation list to visually display the path from the current geographic position to the recommended scenic spot; the two-dimensional graph display means that each country travel product in the personalized recommendation list is represented as a single primitive element by adopting a data visualization technology, and the similarity among the country travel products is visually represented by the distance among the primitive elements, wherein the higher the similarity is, the closer the distance is. The recommendation list is displayed in different forms, which is equivalent to providing a way for observing the recommended rural tourism products from multiple angles, so that the user can know and understand the recommended rural tourism products more intuitively, and better user experience can be obtained compared with the recommendation information displayed in the form of the list.
According to the country tourism recommendation information visualization device provided by the invention, by displaying the country tourism product recommendation information in different forms, a user can feel the relevant information of the recommended country tourism product more intuitively, the user experience is effectively improved, and the tourism demand can be stimulated to be converted into actual consumption behavior by the user.
As shown in fig. 3, a schematic structural diagram of a visualization display module in a device for visualizing rural travel recommendation information according to another embodiment of the present invention includes: a list display sub-module 31, a sight map display sub-module 32, a path map display sub-module 33, and a two-dimensional map display sub-module 34, wherein,
the list display submodule 31 is configured to perform direct display of the recommendation list;
the scenic spot map display submodule 32 is used for displaying the destination scenic spot maps of the tourist products in each country in the recommendation list;
a path map display submodule 33, configured to perform path map display on each country travel product in the recommendation list;
and the two-dimensional graph display sub-module 34 is used for displaying the two-dimensional graph of the recommendation list.
Specifically, the list display sub-module 31 is configured to directly perform list display on the calculated recommendation list according to the sequence. The scenic spot map display submodule 32 is configured to call an API provided by map software based on a JavaScript technology, and display a destination scenic spot map of each country travel product in the recommendation list. The path map display sub-module 33 is used for acquiring the current geographic position of the user based on the positioning technology of html 5; and calling an API provided by map software, corresponding the positions of the scenic spots of the country tourist products in the recommendation list to the current geographical position of the user, and displaying the path map of the country tourist products in the recommendation list. The two-dimensional graph display sub-module 34 is used for obtaining and displaying a two-dimensional graph reflecting the similarity between the country travel products by using an MDS (multidimensional scaling) algorithm according to the similarity information between the country travel products; and when the user clicks one rural tourist product on the two-dimensional graph, dynamically displaying the two-dimensional graph which takes the rural tourist product as the center and reflects the similarity of the rural tourist product and other rural tourist products.
According to yet another aspect of the present invention, there is provided a non-transitory computer readable storage medium storing computer instructions for causing the computer to perform the method for visualizing rural travel recommendation information as described above, for example, comprising: s1, receiving the village travel product recommendation list calculated by the background and the similarity information among the village travel products in the recommendation list; s2, based on the recommendation list and the similarity information, the recommendation list is shown in different forms, including: the method comprises the following steps of directly displaying the recommendation list, displaying a destination sight spot map of each country tourism product in the recommendation list, displaying a path map of each country tourism product in the recommendation list and displaying a two-dimensional map of the recommendation list.
Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.
Finally, the method of the present invention is only a preferred embodiment and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (9)
1. A method for visualizing rural tourism recommendation information is characterized by comprising the following steps:
s1, receiving the village travel product recommendation list calculated by the background and the similarity information among the village travel products in the recommendation list;
s2, based on the recommendation list and the similarity information, the recommendation list is shown in different forms, including: direct display of the recommendation list, destination sight spot map display of each country travel product in the recommendation list, path map display of each country travel product in the recommendation list, and two-dimensional map display of the recommendation list;
wherein the step of performing the two-dimensional graph display of the recommendation list in step S2 further includes:
according to the similarity information among the tourism products in the villages, a two-dimensional graph reflecting the similarity among the tourism products in the villages is obtained and displayed by utilizing a multi-dimensional scaling MDS algorithm;
and when the user clicks one rural tourist product on the two-dimensional graph, dynamically displaying the two-dimensional graph which takes the rural tourist product as the center and reflects the similarity of the rural tourist product and other rural tourist products.
2. The method of claim 1, wherein the step of performing the destination sight map display of each country travel product in the recommendation list in step S2 further comprises:
based on JavaScript technology, calling API provided by map software, and displaying the map of the destination sight spot of each country tourism product in the recommendation list.
3. The method as claimed in claim 1, wherein the step of performing the path map display of each country travel product in the recommendation list in step S2 further comprises:
acquiring the current geographic position of the user based on positioning technology of html 5;
and calling an API provided by map software, corresponding the positions of the scenic spots of the country tourist products in the recommendation list to the current geographical position of the user, and displaying the path map of the country tourist products in the recommendation list.
4. The method of claim 3, wherein the step of displaying a route map for each rural travel product in the recommendation list further comprises:
displaying the path information from the current geographic position of the user to the optimal village tourist goods destination on a map;
and when the user selects a certain country tourist product in the recommendation list, dynamically displaying a route map from the current geographical position of the user to the destination of the country tourist product.
5. The method of claim 1, wherein after the step of obtaining and displaying a two-dimensional map reflecting the similarity between the country travel products, further comprising:
and displaying the recommendation reasons of the rural tourism product recommendation list.
6. A method according to claim 2 or 3, wherein when the user mouse scrolls, the map is zoomed in and out following the mouse scroll.
7. The utility model provides a visual device of rural area tourism recommendation information which characterized in that includes:
the recommendation information receiving module is used for receiving the country travel product recommendation list calculated by the background and the similarity information among the country travel products in the recommendation list;
the visual display module is used for displaying the recommendation list in different forms based on the recommendation list and the similarity information, and comprises: direct display of the recommendation list, destination sight spot map display of each country travel product in the recommendation list, path map display of each country travel product in the recommendation list, and two-dimensional map display of the recommendation list;
wherein, the visual display module is specifically configured to:
according to the similarity information among the tourism products in the villages, a two-dimensional graph reflecting the similarity among the tourism products in the villages is obtained and displayed by utilizing a multi-dimensional scaling MDS algorithm;
and when the user clicks one rural tourist product on the two-dimensional graph, dynamically displaying the two-dimensional graph which takes the rural tourist product as the center and reflects the similarity of the rural tourist product and other rural tourist products.
8. The apparatus of claim 7, wherein the visual presentation module comprises:
the list display submodule is used for directly displaying the recommendation list;
the scenic spot map display submodule is used for displaying a destination scenic spot map of each country tourist product in the recommendation list;
the path map display submodule is used for displaying the path map of each country travel product in the recommendation list;
and the two-dimensional graph display sub-module is used for displaying the two-dimensional graph of the recommendation list.
9. A non-transitory computer-readable storage medium storing computer instructions that cause a computer to perform the method of any one of claims 1 to 6.
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| CN108573409A (en) * | 2018-04-16 | 2018-09-25 | 湖北师范大学 | A kind of social education resource recommendation system and method |
| CN110188292B (en) * | 2019-05-22 | 2021-06-22 | 北京创鑫旅程网络技术有限公司 | Destination information display method and device |
| CN112380405B (en) * | 2020-12-10 | 2023-03-14 | 中国人民解放军战略支援部队信息工程大学 | Travel event multi-dimensional integrated visualization method based on map |
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