CN107563799A - A kind of method and device of intelligently pushing advertisement - Google Patents
A kind of method and device of intelligently pushing advertisement Download PDFInfo
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- CN107563799A CN107563799A CN201710726576.XA CN201710726576A CN107563799A CN 107563799 A CN107563799 A CN 107563799A CN 201710726576 A CN201710726576 A CN 201710726576A CN 107563799 A CN107563799 A CN 107563799A
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- 238000000034 method Methods 0.000 title claims abstract description 25
- 238000000605 extraction Methods 0.000 claims description 12
- 238000004364 calculation method Methods 0.000 claims description 7
- 206010048909 Boredom Diseases 0.000 abstract description 2
- 238000010586 diagram Methods 0.000 description 11
- 238000004590 computer program Methods 0.000 description 7
- 230000004048 modification Effects 0.000 description 7
- 238000012986 modification Methods 0.000 description 7
- 238000012545 processing Methods 0.000 description 7
- 238000003860 storage Methods 0.000 description 5
- 230000005540 biological transmission Effects 0.000 description 3
- 230000006870 function Effects 0.000 description 3
- 238000012216 screening Methods 0.000 description 3
- 238000004458 analytical method Methods 0.000 description 2
- 230000008859 change Effects 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 238000007796 conventional method Methods 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
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Abstract
The invention discloses a kind of method and device of intelligently pushing advertisement.The method of the intelligently pushing advertisement, including：Operation information is obtained in real time；Judge whether the operation information meets default trigger condition；When meeting default trigger condition, advertising message is sent to intelligent terminal.The present invention can avoid repeatability to user push identical ad content, reduce user because repeat and produce the possibility of boredom, so as to improve the usage experience of user.
Description
Technical field
The present invention relates to intelligent use technical field, more particularly to a kind of method and device of intelligently pushing advertisement.
Background technology
In some cases, the advertisement that user obtains is come as being locally stored.Typically, the number of ads locally to prestore
It is limited.If occur some user viewing finish all advertisements locally to prestore after, under conventional techniques, can only repeatability
The advertisement being transmitted across is sent to user again.And repeatability transmission advertisement, often bring human fatigue and be sick of
Viewing experience, bad viewing experience will cause user to be likely to no longer play advertisement.How appropriate processing above mentioned problem, just
Become industry problem urgently to be resolved hurrily.
The content of the invention
The present invention provides a kind of method and device of intelligently pushing advertisement, to avoid being pushed to user for repeatability identical
Ad content, so as to improve the usage experience of user.
First aspect according to embodiments of the present invention, there is provided a kind of method of intelligently pushing advertisement, including：
Operation information is obtained in real time；
Judge whether the operation information meets default trigger condition；
When meeting default trigger condition, advertising message is sent to intelligent terminal.
In one embodiment, the acquisition operation information in real time, including：
Operation information is obtained in real time, and the operation information includes the movable information of the intelligent terminal and the intelligent terminal
The command information received；
Command information corresponding to the movable information of the intelligent terminal is analyzed in real time.
In one embodiment, it is described when meeting default trigger condition, advertising message is sent to intelligent terminal, bag
Include：
The mark content of the advertising message being locally stored sent is never sent and is revised as having sent；
When meeting default trigger condition, filtered out from the advertising message not sent being locally stored one it is to be sent
Advertising message；
The advertising message to be sent is sent to intelligent terminal.
In one embodiment, in addition to：
When the advertising message not sent is not present in the advertising message being locally stored, advertisement is obtained from third-party platform interface
Information.
In one embodiment, it is described when the advertising message not sent is not present in the advertising message being locally stored, from the
Tripartite's platform interface obtains advertising message, including：
When the quantity of the third-party platform is multiple, the extraction probability of each third-party platform is obtained；
According to the extraction probability of each third-party platform, by probability calculation, select this and obtain advertisement
The third-party platform of information；
Advertising message third-party platform interface, which is obtained, from described this obtains advertising message.
Second aspect according to embodiments of the present invention, there is provided a kind of device of intelligently pushing advertisement, including：
First acquisition module, for obtaining operation information in real time；
Judge module, for judging whether the operation information meets default trigger condition；
Sending module, for when meeting default trigger condition, sending advertising message to intelligent terminal.
In one embodiment, first acquisition module, including：
First acquisition submodule, for obtaining operation information in real time, the operation information includes the fortune of the intelligent terminal
The command information that dynamic information and the intelligent terminal for reception arrive；
Submodule is analyzed, for analyzing command information corresponding to the movable information of the intelligent terminal in real time.
In one embodiment, the sending module, including：
Submodule is changed, is revised as the mark content of the advertising message being locally stored sent never to be sent
Send；
Submodule is screened, for when meeting default trigger condition, from the advertising message not sent being locally stored
Filter out an advertising message to be sent；
Sending submodule, for the advertising message to be sent to be sent into intelligent terminal.
In one embodiment, in addition to：
Second acquisition module, for when the advertising message being locally stored be not present do not send advertising message when, from the 3rd
Square platform interface obtains advertising message.
In one embodiment, second acquisition module, including：
Second acquisition submodule, for when the quantity of the third-party platform is multiple, obtaining each third party
The extraction probability of platform；
Submodule is selected, for the extraction probability according to each third-party platform, passes through probability calculation, selection
Go out this third-party platform for obtaining advertising message；
3rd acquisition submodule, advertising message is obtained for obtaining advertising message third-party platform interface from described this.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and obtained in book, claims and accompanying drawing.
Below by drawings and examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Apply example to be used to explain the present invention together, be not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is a kind of flow chart of the method for intelligently pushing advertisement shown in an exemplary embodiment of the invention；
Fig. 2 is a kind of step S11 of the method for intelligently pushing advertisement shown in an exemplary embodiment of the invention flow
Figure；
Fig. 3 is a kind of step S13 of the method for intelligently pushing advertisement shown in an exemplary embodiment of the invention flow
Figure；
Fig. 4 is a kind of flow chart of the method for intelligently pushing advertisement shown in another exemplary embodiment of the present invention；
Fig. 5 is a kind of step S41 of the method for intelligently pushing advertisement shown in an exemplary embodiment of the invention flow
Figure；
Fig. 6 is a kind of block diagram of the device of intelligently pushing advertisement shown in an exemplary embodiment of the invention；
Fig. 7 is a kind of the first acquisition module 61 of the device of intelligently pushing advertisement shown in an exemplary embodiment of the invention
Block diagram；
Fig. 8 is a kind of frame of the sending module 63 of the device of intelligently pushing advertisement shown in an exemplary embodiment of the invention
Figure；
Fig. 9 is a kind of block diagram of the device of intelligently pushing advertisement shown in another exemplary embodiment of the present invention；
Figure 10 is a kind of the second acquisition module of the device of intelligently pushing advertisement shown in an exemplary embodiment of the invention
91 block diagram.
Embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein preferred real
Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is a kind of method flow diagram of intelligently pushing advertisement according to an exemplary embodiment, as shown in figure 1,
The method of the intelligently pushing advertisement, comprises the following steps S11-S13：
In step s 11, operation information is obtained in real time；
In step s 12, judge whether the operation information meets default trigger condition；
In step s 13, when meeting default trigger condition, advertising message is sent to intelligent terminal.
In one embodiment, in some cases, user obtains advertisement come as the advertisement locally to prestore.Generally and
Speech, the number of ads locally to prestore is limited.If occur some user viewing finish all advertisements locally to prestore after,
Under routine techniques, repeated the advertisement being transmitted across can only be sent to user again.And the transmission advertisement of repeatability, often
Human fatigue and bored viewing experience are brought, bad viewing experience will cause user to be likely to no longer play advertisement.This reality
The technical scheme applied in example can be appropriate processing above mentioned problem.
Operation information is obtained in real time.Further, operation information is obtained in real time, and the operation information includes the intelligent terminal
The command information that movable information and the intelligent terminal for reception arrive.Analyze and instructed corresponding to the movable information of the intelligent terminal in real time
Information.
Judge whether the operation information meets default trigger condition.
When meeting default trigger condition, advertising message is sent to intelligent terminal.Further, the local that will have been sent
The mark content of the advertising message of storage, which is never sent, to be revised as having sent.When meeting default trigger condition, deposited from local
An advertising message to be sent is filtered out in the advertising message not sent of storage.The advertising message to be sent is sent to intelligence
Can terminal.
In addition, the limitation of the hardware performance of the terminal device used due to user, it is stored in intelligent terminal local
The quantity of advertisement is limited.And the numerical value of the quantity of the advertisement is systemic presupposition, user can also be according to the reality of oneself
Demand is modified to the numerical value of the quantity of the advertisement.By default screening technique, advertisement is filtered out from third-party platform, and
It is stored in the intelligent terminal.
Technical scheme in the present embodiment can avoid repeatability to user push identical ad content, reduce user
The possibility of boredom is produced because of repeating, so as to improve the usage experience of user.
In one embodiment, as shown in Fig. 2 step S11 comprises the following steps S21-S22：
In the step s 21, obtain operation information in real time, the operation information include the intelligent terminal movable information and
The command information that the intelligent terminal for reception arrives；
In step S22, command information corresponding to the movable information of the intelligent terminal is analyzed in real time.
In one embodiment, the operation information that system user in real is sent, the operation information include intelligent terminal
The command information and the movable information of intelligent terminal received.According to default operation readiness database, this can be analyzed immediately
Command information corresponding to the movable information of intelligent terminal.Can be to reduce user to send finger by way of the movable information
Make the cumbersome degree and time loss of information.For example, user can be divided in real time by the mode of operation shaken, intelligent terminal
Operational order corresponding to the operation that this shakes is separated out to play the operational order of advertisement.
In one embodiment, as shown in figure 3, step S13 comprises the following steps S31-S33：
In step S31, the mark content of the advertising message being locally stored sent is never sent and is revised as having sent out
Send；
In step s 32, when meeting default trigger condition, screened from the advertising message not sent being locally stored
Go out an advertising message to be sent；
In step S33, the advertising message to be sent is sent to intelligent terminal.
In one embodiment, by the way that the mark content of the advertising message being locally stored sent is never sent into modification
For the mode sent, can avoid sending the advertising message repeated to user.When meeting default trigger condition, from local
An advertising message to be sent is filtered out in the advertising message not sent of storage, in the mark of the advertising message to be sent
Hold not send.The advertising message to be sent is sent to intelligent terminal.The side of transmission advertising message in the present embodiment
Method is not limited to example.Can also be by the way that all advertising messages being locally stored be ranked up and numbered in advance, every time
When sending advertising message, according to the size order of numbering, advertising message is sent according to this.
In one embodiment, as shown in figure 4, also comprising the following steps S41：
In step S41, when the advertising message not sent is not present in the advertising message being locally stored, from third-party platform
Interface obtains advertising message.
In one embodiment, when the advertising message not sent is not present in the advertising message being locally stored, from third party
Platform interface obtains advertising message.Further, default amount threshold is reached in the quantity for the advertising message being locally stored
When, advertising message is obtained from third-party platform interface in advance, a certain amount of advertisement of preparation is as deposit.It can avoid due to each
Kind situation, user can not timely get advertising message.
In one embodiment, as shown in figure 5, step S41 comprises the following steps S51-S53：
In step s 51, when the quantity of the third-party platform is multiple, taking out for each third-party platform is obtained
Take probability；
In step S52, according to the extraction probability of each third-party platform, by probability calculation, select
This obtains the third-party platform of advertising message；
In step S53, obtain advertising message third-party platform interface from described this and obtain advertising message.
In one embodiment, when the quantity of the third-party platform is multiple, each third-party platform is obtained
Probability is extracted, according to the extraction probability of each third-party platform, by probability calculation, this is selected and obtains advertisement
The third-party platform of information.Advertising message third-party platform interface, which is obtained, from described this obtains advertising message.It can also shift to an earlier date
Multiple advertising messages are obtained from multiple third-party platforms and are stored in local.It can avoid prolonging caused by thinking the reasons such as network delay
Slow problem.
In one embodiment, Fig. 6 is a kind of device frame of intelligently pushing advertisement according to an exemplary embodiment
Figure.As Fig. 6 shows, the device includes the first acquisition module 61, judge module 62 and sending module 63.
First acquisition module 61, for obtaining operation information in real time；
The judge module 62, for judging whether the operation information meets default trigger condition；
The sending module 63, for when meeting default trigger condition, sending advertising message to intelligent terminal.
As shown in fig. 7, first acquisition module 61 includes the first acquisition submodule 71 and analysis submodule 72.
First acquisition submodule 71, for obtaining operation information in real time, the operation information includes the intelligent terminal
Movable information and the command information that arrives of the intelligent terminal for reception；
The analysis submodule 72, for analyzing command information corresponding to the movable information of the intelligent terminal in real time.
As shown in figure 8, the sending module 63 includes modification submodule 81, screening submodule 82 and sending submodule 83.
The modification submodule 81, for the mark content of the advertising message being locally stored sent never to be sent into modification
To have sent；
The screening submodule 82, for when meeting default trigger condition, believing from the advertisement not sent being locally stored
An advertising message to be sent is filtered out in breath；
The sending submodule 83, for the advertising message to be sent to be sent into intelligent terminal.
As shown in figure 9, also include the second acquisition module 91.
Second acquisition module 91, for when the advertising message being locally stored be not present do not send advertising message when, from
Third-party platform interface obtains advertising message.
As shown in Figure 10, second acquisition module 91 includes the second acquisition submodule 101, selection submodule 102 and the 3rd
Acquisition submodule 103.
Second acquisition submodule 101, for when the third-party platform quantity for it is multiple when, obtain each described the
The extraction probability of tripartite's platform；
The selection submodule 102, for the extraction probability according to each third-party platform, pass through probability meter
Calculate, select this third-party platform for obtaining advertising message；
3rd acquisition submodule 103, advertisement is obtained for obtaining advertising message third-party platform interface from described this
Information.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more
The shape for the computer program product that usable storage medium is implemented on (including but is not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram
Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real
The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
Above-described embodiment can independent assortment.Obviously, those skilled in the art can to the present invention carry out it is various change and
Modification is without departing from the spirit and scope of the present invention.So, if these modifications and variations of the present invention belong to right of the present invention
It is required that and its within the scope of equivalent technologies, then the present invention be also intended to comprising these change and modification including.
Claims (10)
- A kind of 1. method of intelligently pushing advertisement, it is characterised in that including：Operation information is obtained in real time；Judge whether the operation information meets default trigger condition；When meeting default trigger condition, advertising message is sent to intelligent terminal.
- 2. the method as described in claim 1, it is characterised in that the acquisition operation information in real time, including：Operation information is obtained in real time, and the operation information includes the movable information of the intelligent terminal and the intelligent terminal for reception The command information arrived；Command information corresponding to the movable information of the intelligent terminal is analyzed in real time.
- 3. method as claimed in claim 2, it is characterised in that it is described when meeting default trigger condition, send advertisement letter Intelligent terminal is ceased, including：The mark content of the advertising message being locally stored sent is never sent and is revised as having sent；When meeting default trigger condition, filtered out from the advertising message not sent being locally stored one to be sent wide Accuse information；The advertising message to be sent is sent to intelligent terminal.
- 4. the method as described in claim 1, it is characterised in that also include：When the advertising message not sent is not present in the advertising message being locally stored, advertisement letter is obtained from third-party platform interface Breath.
- 5. method as claimed in claim 4, it is characterised in that described when the advertising message being locally stored is not present what is do not sent During advertising message, advertising message is obtained from third-party platform interface, including：When the quantity of the third-party platform is multiple, the extraction probability of each third-party platform is obtained；According to the extraction probability of each third-party platform, by probability calculation, select this and obtain advertising message Third-party platform；Advertising message third-party platform interface, which is obtained, from described this obtains advertising message.
- A kind of 6. device of intelligently pushing advertisement, it is characterised in that including：First acquisition module, for obtaining operation information in real time；Judge module, for judging whether the operation information meets default trigger condition；Sending module, for when meeting default trigger condition, sending advertising message to intelligent terminal.
- 7. device according to claim 6, it is characterised in that first acquisition module, including：First acquisition submodule, for obtaining operation information in real time, the motion that the operation information includes the intelligent terminal is believed The command information that breath and the intelligent terminal for reception arrive；Submodule is analyzed, for analyzing command information corresponding to the movable information of the intelligent terminal in real time.
- 8. device according to claim 7, it is characterised in that the sending module, including：Submodule is changed, is revised as having sent out for the mark content of the advertising message being locally stored sent never to be sent Send；Submodule is screened, for when meeting default trigger condition, being screened from the advertising message not sent being locally stored Go out an advertising message to be sent；Sending submodule, for the advertising message to be sent to be sent into intelligent terminal.
- 9. device according to claim 6, it is characterised in that also include：Second acquisition module, for when the advertising message not sent is not present in the advertising message being locally stored, being put down from third party Platform interface obtains advertising message.
- 10. device according to claim 9, it is characterised in that second acquisition module, including：Second acquisition submodule, for when the quantity of the third-party platform is multiple, obtaining each third-party platform Extraction probability；Submodule is selected, for the extraction probability according to each third-party platform, by probability calculation, selects this The secondary third-party platform for obtaining advertising message；3rd acquisition submodule, advertising message is obtained for obtaining advertising message third-party platform interface from described this.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710726576.XA CN107563799A (en) | 2017-08-22 | 2017-08-22 | A kind of method and device of intelligently pushing advertisement |
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| CN201710726576.XA CN107563799A (en) | 2017-08-22 | 2017-08-22 | A kind of method and device of intelligently pushing advertisement |
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Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101262497A (en) * | 2008-04-21 | 2008-09-10 | 深圳市迅雷网络技术有限公司 | A content push method, system and device |
| CN104949707A (en) * | 2014-03-24 | 2015-09-30 | 深圳市埃微信息技术有限公司 | Movement monitoring equipment and movement monitoring method based on information push |
| CN105046525A (en) * | 2015-06-30 | 2015-11-11 | 腾讯科技（北京）有限公司 | Advertisement delivery system, device and method |
| CN105991692A (en) * | 2015-02-04 | 2016-10-05 | 阿里巴巴集团控股有限公司 | Information pushing method, information display method, and related apparatus and system |
-
2017
- 2017-08-22 CN CN201710726576.XA patent/CN107563799A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101262497A (en) * | 2008-04-21 | 2008-09-10 | 深圳市迅雷网络技术有限公司 | A content push method, system and device |
| CN104949707A (en) * | 2014-03-24 | 2015-09-30 | 深圳市埃微信息技术有限公司 | Movement monitoring equipment and movement monitoring method based on information push |
| CN105991692A (en) * | 2015-02-04 | 2016-10-05 | 阿里巴巴集团控股有限公司 | Information pushing method, information display method, and related apparatus and system |
| CN105046525A (en) * | 2015-06-30 | 2015-11-11 | 腾讯科技（北京）有限公司 | Advertisement delivery system, device and method |
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