CN107533721A

CN107533721A - For it is enhanced by all kinds of means, the system and method for the automation activity of multi-option, high orientation

Info

Publication number: CN107533721A
Application number: CN201680025832.6A
Authority: CN
Inventors: H·雷诺兹; S·柯林斯; S·汉德尔; C·迪恩
Original assignee: Swrve New Media Inc
Current assignee: Swrve New Media Inc
Priority date: 2015-03-16
Filing date: 2016-03-16
Publication date: 2018-01-02
Also published as: EP3271887A4; EP3271887A1

Abstract

The invention discloses it is a kind of for it is enhanced by all kinds of means, the system of the automation activity of multi-option, high orientation, it includes：Apps server, event is received via network, and the event is supplied to event load balancer, the event load balancer instructs the running of multiple Event receivers, each Event receiver is configured to reception event and performs event handling, the event handling comprises at least sorting process, to determine to be used for the subset of the event of content activity；And relay services, it is configured to be at least partially based at least a portion of the event and to client terminal device presentation content.

Description

For it is enhanced by all kinds of means, the system of the automation activity of multi-option, high orientation and Method

The cross reference of related application

The application is " SYSTEM AND METHOD FOR ENHANCED entitled filed in 16 days March in 2016 MULTI-CHANNEL, MULTI-OPTION, HIGHLY TARGETED AUTOMATED CAMPAIGNS ", United States Patent (USP) Shen Please sequence number 15/072,068 PCT and require its priority, this application require on March in 2015 18 filed in it is entitled " SYSTEM AND METHOD FOR ENHANCED MULTI-CHANNEL, MULTI-OPTION, HIGHLY TARGETED Rights and interests and priority of AUTOMATED CAMPAIGNS ", U.S. Provisional Patent Application Serial No. 62/134,581.The application And " SYSTEM AND METHOD FOR SELF-OPTIMIZING, MULTI- entitled filed in 16 days March in 2016 It is CHANNEL, HIGHLY TARGETED, AUTOMATED CAMPAIGNS ", U.S. Patent Application Serial Number 15/071,993 Continuation application, this application require entitled " SYSTEM AND METHOD FOR SELF- filed in 18 days March in 2015 OPTIMIZING, MULTI CHANNEL, HIGHLY TARGETED, AUTOMATED CAMPAIGNS ", US provisional patent The rights and interests and priority of patent application serial numbers 62/134,571, this application are entitled " SYSTEM filed in 16 days March in 2016 AND METHOD FOR ENHANCED MULTI-CHANNEL, MULTI-OPTION, HIGHLY TARGETED AUTOMATED The continuation application of CAMPAIGNS " co-pending U.S. Patent Application Serial Number 15/071,204, this application requirement 2015 " SYSTEM AND METHOD FOR ENHANCED MULTI-CHANNEL, MULTI- entitled filed in March 17 OPTION, HIGHLY TARGETED AUTOMATED CAMPAIGNS ", U.S. Provisional Patent Application Serial No. 62/134, 566 rights and interests and priority, this application are " SYSTEM AND METHOD FOR entitled filed in 15 days March in 2015 ENHANCED MULTI-CHANNEL, MULTI-OPTION, HIGHLY TARGETED AUTOMATED CAMPAIGNS's " is total to With the part continuation application of U.S. Patent Application Serial Number 15/071,155 co-pending, this application requires Shen on March 16th, 2015 Entitled " SYSTEM AND METHOD FOR SELF-OPTIMIZING, MULTI CHANNEL, HIGHLY please TARGETED, AUTOMATED CAMPAIGNS ", U.S. Provisional Patent Application Serial No. 62/133,989 rights and interests and preferential Power, the full content of the entire disclosure of each application are incorporated herein by reference.

Background of invention

Technical field

This disclosure relates to marketing domain, and relate more particularly to the field of marketing activity being oriented automatically.

Background technology

Now, people are flooded by substantial amounts of digital product, and some of them may be somewhat useful；It is but most in them Number is less useful, because they do not meet the demand of target consumer in terms of demographic factors and situation.As a result, user Message is regarded as " spam (spam) ".

Need a kind of different method：It make it that offer perceptual image is serendipitous, rather than makes user's perceptual image be Spam.By making related offer in a manner of more meaningful in situation, less quantity and higher quality can be helped Help the result improved on client to digital marketing activity.Success is not to be to establish fabulous application program, or even nor It is to obtain millions of users.It is successfully to be to cultivate the relation with those users, it is, ensuring installation as much as possible Client, which turns into, participates in client, and with many participation clients are retained, paying customer can be turned into by participating in user.

A kind of system and method are also needed to, it is used for past experience and situation, same day event based on user current location To weather condition and other related and obtainable information, such as based on the translational speed and direction combined with position, come Automatic segmentation is carried out to system or the audient of application program or client, and improves offer automatically, such system to market The notice of user can be attracted to specific offer in limited time by activity.

The content of the invention

Therefore, in a preferred embodiment of the invention, inventor it is conceived and carry out for it is enhanced by all kinds of means, multiselect , the system and method for the automation activity of high orientation.

According to a preferred embodiment of the invention, disclose it is a kind of for it is enhanced by all kinds of means, multi-option, high orientation from The system of dynamicization activity, including：Apps server, the apps server comprise at least storage in memory, And the multiple programming instructions run on the processor of the computing device of network connection, and be configured to via network at least from visitor Family end equipment receives interaction, and the interaction comprises at least multiple events, and each event includes the electronic data based on packet, and And at least a portion for being configured to provide for the event gives event load balancer；Event load balancer, including at least storage The multiple programming instructions run in memory and on the processor of the computing device of network connection, and be configured at least Multiple events are received from apps server, and are configured to instruct the running of multiple Event receivers；Event receiver, extremely Few multiple programming instructions for including storage and running in memory and on the processor of the computing device of network connection, and It is configured to receive multiple events from event load balancer, and is configured to handle at least a portion of the event, the place Reason comprises at least sorting process, to determine to be used for the subset of the event of content activity；And relay services, including at least depositing Store up multiple programming instructions for running in memory and on the processor of the computing device of network connection, and be configured to It is few to receive multiple processed events from Event receiver, and it is configured to be at least partially based at least one of received event Point and to client device presentation content.

According to another embodiment of the present invention, disclose it is a kind of for it is enhanced by all kinds of means, multi-option, high orientation from The method of dynamicization activity, comprises the following steps：Multiple events, the event load balancer are received at event load balancer The multiple programming instructions run in memory and on the processor of the computing device of network connection including at least storage, and And be configured at least receive multiple events from apps server, and it is configured to instruct the running of multiple Event receivers； Handle at least a portion of the event via Event receiver, the Event receiver comprise at least storage in memory, And the multiple programming instructions run on the processor of the computing device of network connection, and be configured to from event load balancer Multiple events are received, and are configured to handle at least a portion of the event, the processing comprises at least sorting process, with true Surely the subset of event further handled will be used for；And using relay services, it is at least partially based on event handling and comes to visitor Family end equipment presentation content, the relay services comprise at least storage in memory and in the computing device of network connection The multiple programming instructions run on processor, and be configured at least receive multiple processed events from Event receiver, and It is configured to be at least partially based at least a portion of received event and to client device presentation content.

Brief description of the drawings

Accompanying drawing shows some embodiments of the present invention, and is used for together with specification according to the embodiment explanation present invention Principle.It will be understood by those skilled in the art that what the specific embodiment shown in accompanying drawing was merely exemplary, and anyway The limitation present invention or scope of the claims herein will not be considered.

Fig. 1 is the block diagram of the exemplary hardware architecture of computing device for showing to use in various embodiments of the present invention.

Fig. 2 shows the overview of the example system of embodiments of the invention.

Fig. 3 show the preferred embodiments of the present invention be used for carry out it is enhanced by all kinds of means, multi-option, high orientation from The synoptic chart of the exemplary system architecture of dynamicization activity.

Fig. 4 shows multiple sections of embodiments of the invention and the exemplary collection of subsegment.

Fig. 5 shows the exemplary screen shot for being used to create new marketing activity of embodiments of the invention.

Fig. 6 is another block diagram of the exemplary hardware architecture of computing device for showing to use in an embodiment of the present invention.

Fig. 7 is the block diagram of the example logic framework for the client device for showing embodiments of the invention.

Fig. 8 is the frame for the exemplary architecture arrangement for showing the clients of embodiments of the invention, server and external service Figure.

Embodiment

In a preferred embodiment of the invention, inventor it is conceived and carry out for it is enhanced by all kinds of means, multi-option, The system and method for the automation activity of high orientation.

One or more different inventions can be described in this application.In addition, for one described herein or more Individual invention, many alternate embodiments can be described；It should be appreciated that these are solely for the purpose of illustration and present, and no matter How contained herein invention or presented herein claim are not limited.One or more inventions can be widely Applied to many embodiments, can such as be become apparent according to the disclosure.Generally, embodiment is described in detail enough to cause Those skilled in the art can implement one or more inventions, and it is to be understood that other embodiments can be utilized, and tie Structure, logic, software, electric and other change can be carried out in the case where not departing from the scope of specific invention.Therefore, this area It will be recognized that one or more inventions can be implemented using various modifications and changes.It may be referred to one or more Individual specific embodiment or accompanying drawing describe the special characteristic of one or more invention described herein, the specific embodiment or Accompanying drawing forms a part of this disclosure, and the particular implementation of one or more inventions is wherein shown by way of explanation Example.It will be appreciated, however, that these features are not limited to use in one or more specific embodiments or accompanying drawing, with reference to specific reality Example or accompanying drawing are applied to describe these features.The disclosure neither to one or more invention all embodiments literal description, Nor to the guide look for the one or more features invented that there must be in all embodiments.

The title of the part provided in present patent application and the topic of present patent application are used merely for convenience, and nothing By how the limitation disclosure will not be considered as.

Unless expressly stated otherwise, the device otherwise to communicate with one another need not continuous communiction each other.In addition, communicate with one another Device can communicate indirectly with direct communication or by one or more communicators or intermediary's (logic or physics).

If the description to the embodiment with the dry part to communicate with one another, which does not imply that, needs all these parts.On the contrary, Various optional parts can be described to illustrate the various possible embodiments of one or more inventions, and in order to more fully say Bright one or more aspects of the invention.Similarly, although processing step, method and step, algorithm can be described by sequential order Deng, but unless otherwise expressly specified, otherwise such process, method and algorithm are generally configurable to transport with alternating sequence Make.In other words, any row or order for the step of may being described in present patent application are not offered as sequentially holding with this in itself The requirement of row step.The step of described process, can be performed with any practical order.In addition, although description or hint are It is non-concurrent that (for example, because a step is described after another step) occurs, but some steps can also be performed simultaneously Suddenly.In addition, its for not including and the process shown in not implying that the explanation that process is carried out carrying out it by the description in accompanying drawing It changes and modification, and it is required for one or more invention not imply that shown process or its any step, and not dark Process shown in showing is preferable.In addition, generally each embodiment describes step once, but it is not intended that they are necessary Occur once, or may only occur once whenever the process that is practiced or carried out, method or algorithm.Some embodiments or some In situation, it is convenient to omit some steps, or in given embodiment or situation can, to perform some steps more than once.

When single assembly or article is described herein, it will it is readily apparent that more than one device or thing can be used Product replace single assembly or article.Similarly, in the case where more than one device or article is described herein, it will aobvious and easy See, more than one device or article can be replaced using single assembly or article.

The function or feature of device can be alternatively by not being explicitly described as one with such function or feature Or a number of other devices are implemented.Therefore, the other embodiments of one or more inventions need not include device in itself.

For the sake of clarity, the technology and mechanism for being described herein or quoting describe in the singular sometimes.However, should Understand, unless otherwise stated, specific embodiment can include the successive ignition of technology or the multiple instantiation of mechanism.Accompanying drawing In process description or frame be understood to mean that module, section or code section, the module, section or code section include being used for real Apply one or more executable instructions of the specific logical function or step in process.Alternate embodiments are included in the present invention's In the range of embodiment, wherein for example, according to involved function, function can not be performed by order that is shown or being discussed, Including substantially simultaneously or opposite order, this will be as one of ordinary skill in the understanding.

Hardware structure

Generally, presently disclosed technology can be implemented in the combination of hardware or software and hardware.For example, they can be real Apply in operating system nucleus, in single consumer process, be tied in the library package in web application, special configuration Machine on, on application specific integrated circuit (ASIC) or on NIC.

The software/hardware hybrid embodiment of at least some embodiments disclosed herein can be in programmable network resident Implement on machine (it is understood to include the network aware machine of interval connection), the programmable network resident machine is by depositing The computer program of storage in memory is optionally activated or reconfigured by.Such network equipment can have multiple networks Interface, the network interface can be configured or designed to utilize different types of network communication protocol.This can be described herein The general frame of a part in a little machines, to illustrate can thus to implement the one or more exemplary of given functional unit Device.According to specific embodiment, at least some feature or functions of various embodiments disclosed herein can with one or more Implement on the associated one or more all-purpose computers of individual network, for example, such as end-user computer system, client Hold computer, the webserver or other server systems, mobile computing device (for example, tablet computing device, mobile phone, Smart phone, laptop computer or other appropriate computing devices), consumer electronics, music player or it is any its Its suitable electronic installation, router, interchanger or other suitable devices or its any combinations.In at least some embodiments In, at least some feature or functions of various embodiments disclosed herein can be in one or more virtualized computing environments (for example, the virtual machine or other appropriate virtual environments of network calculations cloud, trustship on one or more physical computing machines) Middle implementation.

Referring now to Figure 6, show that description is shown suitable for implementing at least one of of feature or function disclosed herein The block diagram of example property computing device 600.Computing device 600 may, for example, be any one computing machine listed in previous paragraph, Or can essentially can perform the finger based on software or hardware according to one or more of memory program is stored in Any other electronic installation of order.Computing device 600 is configurable to via such as wide area network, Metropolitan Area Network (MAN), LAN, wireless network The communication networks such as network, internet or any other network and it is logical with a number of other computing devices (such as client or server) Letter, either wireless is still wired, and the communication is carried out using the known protocol of this kind of communication.

In one embodiment, computing device 600 includes one or more CPU (CPU) 602, one or more Individual interface 610 and one or more buses 606 (such as peripheral parts interconnected (PCI) bus).When in appropriate software or solid When being worked under the control of part, it is associated with the computing device of special configuration or the function of machine that CPU 602 can be responsible for implementation Specific function.For example, at least one embodiment, computing device 600 can be configured or designed to be used as server system, The server system utilizes CPU 602, local storage 601 and/or remote memory 620 and interface 610.At least one In individual embodiment, CPU 602 can be promoted under the control of software module or part, perform different types of function and/or fortune One or more in work, for example, the software module or part can include operating system and any appropriate application software, Driver etc..

CPU 602 can include one or more processors 603, for example, such as from Intel, ARM, The processor of one of Qualcomm and AMD microprocessor series.In certain embodiments, processor 603 can include special The hardware of design, such as application specific integrated circuit (ASIC), Electrically Erasable Read Only Memory (EEPROM), field-programmable Gate array (FPGA) etc., to control the running of computing device 600.In a particular embodiment, local storage 601 is (such as non-easy The property lost random access memory (RAM) and/or read-only storage (ROM), include the buffer memory of for example one or more ranks Device) CPU 602 part can also be formed.However it is possible to have many different modes couple the memory to system 600.Memory 601 can be used for various purposes, for example, caching and/or data storage, programming instruction etc..Should Further understand, CPU 602 can be one of hardware of various system-on-a-chips (SOC) type, and it can include such as storing The additional firmware such as device or graph processing chips, such as Qualcomm SNAPDRAGON^TMOr Samsung EXYNOS^TMCPU, it Become increasingly prevalent in the art, such as mobile device or integrating device.

As used herein, term " processor " is not limited only to referred in the art as processor, mobile processor or micro- Those integrated circuits of processor, but broadly refer to microcontroller, microcomputer, programmable logic controller (PLC), special integrated Circuit and any other programmable circuit.

In one embodiment, interface 610 is arranged to NIC (NIC).Generally, NIC is to via computer network Packet is sent and received to be controlled；Other types of interface 610 can for example support what is be used together with computing device 600 Other ancillary equipment.Ethernet interface, Frame Relay Interface, cable interface, DSL interfaces, token are provided among the interface that can be provided Ring interface, graphic interface etc..It is furthermore possible to also provide various types of interfaces, for example, such as USB (USB) Interface, serial line interface, Ethernet interface, FIREWIRE^TMInterface, THUNDERBOLT^TMInterface, PCI, parallel interface, radio frequency (RF) interface, BLUETOOTH^TMInterface, near field communication interface (for example, using near field magnetic), 802.11 (WiFi) interfaces, frame relay Interface, TCP/IP interfaces, isdn interface, fastethernet interface, GB Ethernet interface, serial ATA (SATA) or outer Portion SATA (ESATA) interface, high-definition media interface (HDMI), Digital Visual Interface (DVI), analog or digital COBBAIF, Asynchronous transfer mode (ATM) interface, HSSI High-Speed Serial Interface (HSSI) interface, point of sale (POS) interface, fiber data distribution connect Mouth (FDDI) etc..Generally, such interface 610 can include being suitable to the physical port with appropriate medium communication.In some feelings Under condition, they can also include independent processor, and (such as special audio or video processor, such as commonly used in the art for height to protect True A/V hardware interfaces), and in some cases, including volatibility and/or nonvolatile memory (for example, RAM).

Although the system shown in Fig. 6 shows the computing device 600 for implementing one or more inventions as described herein A certain architectures, but its be definitely not can implement thereon feature and technology as described herein it is at least one of only One device architecture.It is, for example, possible to use the framework with one or any amount of processor 603, and such processor 603 may reside in single assembly or are distributed among any number of device.In one embodiment, single processor 603 processing communications and router-level topology, and in other embodiments, single private communication processor can be provided.Various In embodiment, different types of feature or function can be implemented in a system in accordance with the invention, the system includes client Equipment (tablet device or smart phone of such as running client software) and server system are (all as described in more detail below Server system).

Configured regardless of network equipment, system of the invention can use one or more memories or memory mould Block (for example, such as remote memory frame 620 and local storage 601), the memory or memory module are configured to Data storage, the programmed instruction for general-purpose network operations or with embodiment described herein the work(of (or above-mentioned any combinations) The relevant other information of energy.For example, programmed instruction can with the execution of control operation system and/or one or more application programs or Including operating system and/or one or more application programs.Memory 620 or memory 601,620 are also configured as storing Data structure, configuration data, encryption data, legacy system operation information or as described herein any other specific or general non- Program information.

Due to such information and programmed instruction can be used to implement one or more systems or method described herein, So at least some network equipment embodiments can include non-transitory machinable medium, for example, the storage medium Storage program instruction, status information etc. can be configured or designed to, for performing various operations as described herein.This nonvolatile The example of property machinable medium includes but is not limited to：Magnetizing mediums, such as hard disk, floppy disk and tape；Optical medium, such as CD-ROM CDs；Magnet-optical medium, such as CD and the hardware unit for being specially configured to storage and execute program instructions, it is such as read-only Storage arrangement (ROM), flash memory (as common in mobile device and integrated system), solid-state drive (SSD) With can by the physical unit of solid-state and hard disk drive combine in single hardware unit (on individual calculus in such as this area Machine becomes increasingly common) " mixing SSD " memory drivers, memristor memory, random access memory (RAM) etc..Should Work as understanding, this storage device can be overall and immovable (such as can be soldered on mainboard or otherwise The RAM hardware modules being integrated into electronic installation), or they can be moveable, such as pluggable flash memory mould Block (such as " thumb actuator " or other removable mediums designed for fast exchange physical storage device), " hot plug " are hard Disk drive or solid-state drive, removable optical memory disc or other such removable mediums, and it is this overall and removable Dynamic storage medium is interchangeable.The example of programmed instruction include such as can as caused by compiler object identification code, all As can as caused by assembler or linker machine code, such as can be by such as JAVA^TMCompiler is generated and can made The syllabified code that is performed with Java Virtual Machine or equivalent or comprising can by computer using interpreter (for example, with The script of Python, Perl, Ruby, Groovy or any other scripting language) perform higher level code file.

In certain embodiments, system of the invention can be implemented in independent computing system.Referring now to Figure 7, show The block diagram of the exemplary framework or its part of the one or more embodiments being depicted in independent computing system is gone out.Meter Calculating device 700 includes processor 710, and the processor 710 can run the one or more work(for carrying out embodiments of the invention The software of energy or application program (for example, such as client application 730).Processor 710 can be in operating system 720 (for example, such as Microsoft WINDOWS^TMOperating system, Apple Mac OS/X or iOS operating system, certain The ANDROID of (SuSE) Linux OS, Google^TMThe versions such as operating system) control under carry out computations.In many situations Under, one or more shared services 725 can operate in system 700, and can be used for carrying to client application 730 For public service.Service 725 may, for example, be WINDOWS^TMService, the user's space public service in Linux environment or with behaviour Make the public service framework for any other type that system 710 is used together.It is defeated that input equipment 770 can be adapted for reception user Any kind of device entered, including for example keyboard, touch-screen, microphone (for example, being used for phonetic entry), mouse, touch pad, Trace ball or its any combinations.Output equipment 760 can be suitable for providing any types of output to one or more users Device, either system 700 remote-control device or local device, and one for example for visual output can be included Or multiple screens, loudspeaker, printer or its any combinations.Memory 740 can have any knot as known in the art The random access memory of structure and framework, used for processor 710, such as runs software.Storage device 750 can be used (such as retouched in any magnetic of data storage in digital form, optics, machinery, memristor or electrical storage device above with reference to Fig. 6 Those devices stated).The example of storage device 750 includes flash memory, magnetic hard drive, CD-ROM and/or similar Person.

In certain embodiments, system of the invention can be in distributed computing network, such as with any amount of visitor Implement on the network of family end and/or server.Referring now to Figure 8, show that description is used to implement on distributed computing network The block diagram of at least one of exemplary architecture 800 of the system of embodiments of the invention.Appoint according to this embodiment, it can provide The client 830 of what quantity.Each client 830 can run the software of the client part for implementing the present invention；Client End can include all systems 700 as shown in Figure 7.It is furthermore possible to also provide any amount of server 820 handling from one or The request that multiple client 830 receives.Client 830 and server 820 can be via one or more electric networks 810 each other Communication, the electric network 810 can be in various embodiments internet, wide area network, mobile telephone network (such as CDMA or GSM cellular network), wireless network (WiFi, Wimax, LTE etc.) or LAN it is (or actually as known in the art Any network topology；The present invention not preferably any network topology) in any one.Network 810 can use any known Procotol implement, including such as wiredly and/or wirelessly agreement.

In addition, in certain embodiments, when needing to obtain additional information, or with reference to the additional data on specific call When, server 820 can service 870 with call outside.Communication with external service 870 can be for example via one or more networks 810 are carried out.In various embodiments, external service 870 can include and hardware unit is related or mounted thereto in itself opens With the services or functionalities of webpage.For example, client application 730 is implemented on smart phone or other electronic installations wherein Embodiment in, client application 730 can obtain in the server system 820 being stored in cloud or be deployed in specific enterprise Industry or the information in the external service 870 on one or more of customer site.

In some embodiments of the invention, client 830 or server 820 (or both) can utilize can locally or One or more service-specifics or equipment of the remote deployment on one or more networks 810.For example, one or more databases 840 can be used or be quoted by one or more embodiments of the invention.It will be understood by those skilled in the art that database 840 can be arranged to various frameworks, and are arranged using various data accesses and manipulation device.For example, in various implementations Example in, one or more databases 840 can including the use of SQL (SQL) relational database system, and its Its database can include such as referred in the art as " NoSQL " alternate data memory technology (for example, Hadoop Cassandra, Google BigTable etc.).In certain embodiments, can with such as columnar database used according to the invention, Memory database, Cluster Database, distributed data base or the even variant data such as flat file data repository storehouse framework.This Field ordinarily skilled artisan will understand that, unless specifying certain database technology or particular elements cloth for this paper specific embodiment Put, any combinations of known or future database technology otherwise can be suitably used.Moreover, it will be appreciated that such as this paper institutes Term " database " can refer to physical database machine, the machine cluster for serving as single database system or whole database Logical data base in management system.Unless concrete meaning is specified for the given use of term " database ", otherwise should be by it It is construed to mean any implication in these implications of the word, it is all these to be understood as those skilled in the art to art The common meaning that language " database " is understood.

Similarly, most of embodiments of the invention can utilize one or more security systems 860 and configuration system 850.Safety and configuration management are common information technologies (IT) and webpage function, and their respective some amount is generally with appointing What IT or Web page system are associated.It should be understood by one skilled in the art that know at present or in the future in this area any Configuration or secure subsystem can be unrestricted with reference to embodiments of the invention use, unless being retouched to any specific embodiment State specific requirement particular safety 860 or configuration system 850 or method.

Fig. 1 show any one in each position that can be in the entire system in the computer system 100 that uses Example overview.It is to that can perform code with the example of any computer of processing data.It is disclosed herein not departing from In the case of the more broad range of system and method, various modifications and changes can be carried out to computer system 100.Central processing Device unit (CPU) 101 is connected to bus 102, memory 103, nonvolatile memory 104, display 107, input/output (I/O) unit 108 and NIC (NIC) 113 are also connected to the bus.I/O units 108 may be generally connected to keyboard 109th, indicator device 110, hard disk 112 and real-time clock 111.NIC 113 be connected to be probably internet or local network net Network 114, the local network can be with or without the connections with internet.It also show the part as system 100 Power subsystem 105, in this example, the power subsystem 105 are connected to main exchange (AC) power supply 106.It is not shown and there may be Battery, and it is known that but be not suitable for many other of the specific novel capabilities of current system disclosed herein and method Device and modification.It should be appreciated that shown some or all of parts can be combined, such as in various integrated applications, such as Qualcomm or Samsung system-on-a-chips (SOC) device, or whenever single hard suitable for multiple performances or function are combined to (for example, in mobile device (such as smart phone), video game machine, carried-on-vehicle computer system (in such as automobile when in part device Navigation or multimedia system) or other integrated hardware devices in).

In various embodiments, the function of the system or method for implementing the present invention can be distributed in any amount of visitor Among family end and/or server component.For example, can combine the present invention implements various software modules to perform various functions, and And this generic module can be implemented in various ways, to be run on server and/or client components.

Conceptual framework

In some cases, Marketing Cooperation partner can be caused for multi-option, the system of multi-channel marketing message transmission Can be easily integrated their web service using simple interface, thus marketing personnel can configure complexity by all kinds of means, The response or be not responding to carry out almost real-time adjust automatically that multi-option activity, wherein option are provided according to target audience.So System can preferably mobile device as activity target, obtain positional information from the device of each targeted customer, and use Local contextual information improves offer.When this local contextual information can include such as neighbouring enterprise and rival, the same day Between, what day, the data such as the Weather information of local applicable holiday and locality.In addition, using can from mobile device obtain The full channel marketing that user context is carried out can be used for further being segmented movable audient and make message personalized.To those Optimizing for activity can be realized by means such as traditional multivariable tests, and use further automatic discovery pair The subsegment of audient, wherein local optimization is feasible.In addition, type of message and delivering channel can include message in application program Transmission, sending out notice, Email, advertisement, website and any other like suitable message delivery options, wherein system Delivering channel based on test Automatic Optimal message.Then, system is also conceivable to all of the above optimization and subsegment, and so This data Automated Design future activity is used afterwards, to improve validity.

In some other cases, Marketing Cooperation can be caused for multi-option, the system of multi-channel marketing message transmission Partner can be easily integrated their web service using simple interface, thus marketing personnel can configure it is complexity, more Channel, multi-option activity, the response or be not responding to carry out almost real-time adjust automatically that wherein option is provided according to target audience. System can also provide multiple options for each population scholar section of user in a random basis, and be then based on demography subsegment To the preference of an option, system can store this preference with reference to all other local context data, for future usage.This Outside, the full channel marketing carried out using the user context that can be obtained from mobile device can be used for carrying out further movable audient It is segmented and makes message personalized.Optimizing for those activities can be realized by means such as traditional multivariable tests, And using the further automatic subsegment found to audient, wherein local optimization is feasible.In addition, type of message and delivering Channel can include message transmission, sending out notice, Email, advertisement, website and any other like in application program The delivering channel of suitable message delivery options, wherein system based on test Automatic Optimal message.Then, system is also conceivable to All of the above optimizes and subsegment, and then uses this data Automated Design future activity, to improve validity.

In other situations, Marketing Cooperation partner can be caused for multi-option, the system of multi-channel marketing message transmission Companion can be easily integrated their web service using simple interface, therefore marketing personnel can configure more canals of complexity Road, multi-option activity, the response or be not responding to carry out almost real-time adjust automatically that wherein option is provided according to target audience.System System can also provide multiple options to each population scholar section of user in a random basis, wherein each user is according to time of day The option different with used channel reception.Message transmission, Email and tool in application program can be included by delivering channel There are other third party applications of messaging capabilities.In addition, the system can be based on for example such as position, the same day The factors such as time, demography subsegment, weather detect preferable response modes, and can store preferable response modes for Future usage.In addition, the full channel marketing carried out using the user context that can be obtained from mobile device can be used for active receiving Crowd is further segmented and makes message personalized.Optimization to those activities can pass through traditional multivariable test etc. Means realize, and using the further automatic subsegment found to audient, wherein local optimization is feasible.In addition, disappear Message transmission in application program, sending out notice, Email, advertisement, website can be included and appoint by ceasing type and delivering channel The delivering channel of what its similar suitable message delivery options, wherein system based on test Automatic Optimal message.Then, it is System has it is also conceivable to all of the above optimizes and subsegment, and then uses this data Automated Design future activity to improve Effect property.

In other situations, Marketing Cooperation partner can be caused for multi-option, the system of multi-channel marketing message transmission Companion can be easily integrated their web service using simple interface, therefore marketing personnel can configure more canals of complexity Road, multi-option activity, the response or be not responding to carry out almost real-time adjust automatically that wherein option is provided according to target audience.Base In past response, then the system may be orientated over new activity most successful pattern, if wherein included Dry long-term aspect is relevant with forming new motion, and these aspects include the time in year, it is contemplated that to previous activity pattern with The corresponding change of the response of modification.In addition, can using the full channel marketing that can be carried out from the user context that mobile device obtains For being further segmented and being made message personalized to movable audient.Can be by such as traditional to those movable optimizations The means such as multivariable test realize, and using the further automatic subsegment found to audient, wherein local optimization is Feasible.In addition, type of message and delivering channel can include message transmission in application program, sending out notice, Email, wide Announcement, website and any other like suitable message delivery options, wherein system being passed based on test Automatic Optimal message Send channel.Then, system is also conceivable to all of the above optimization and subsegment, and then uses this data Automated Design future Activity, to improve validity.

Fig. 3 shows the synoptic chart of the exemplary system architecture 300 of the preferred embodiments of the present invention.Content delivery network 301 are connected to apps server 302 and user's set 303x.Logout is in event load balancer 304.In event In receiver 305a-n, event is filtered and sorted.Then, event continues to event warehouse 306 and further to middle following the service Business 307.When meet to set in marketing activity condition (such as across the street or apart from participation cafe less than 100 feet) When, the movement from warehouse 306 to relay services 307 can be triggered.These conditions are set by client.For example, they can use Positioning service in mobile device；Or be probably lie Fallow Time in the afternoon, and for example, the activity of low frequency cashier's machine may cause it is tactile Device is sent out with discount come the neighbouring client that solicits.Then, process is moved into place in cloud service (for example, such as Amazon S3^TM) On duplicate event warehouse 308 or client bucket 309a-n, and include the client's certain content that be those event deliveries.Delivering User's set 303x is risen to again.Device 303x is also connected to content service via A/B tests and moving load balancer 320 Device 321a-n and the User Status database with shared attribute 322a-n.Event handling system 323 uses shared real-time bus 325 share message between event handler 324a-n.These processors can for example calculate the mysorethorn example on cloud, and it Can be added as needed on for load balance.System control application program (SCA) 329 enables the customer to configuration activities Deng being connected to by application program load balancer 328 in apps server 327a-n.Commercial intelligence service device 330x leads to Cross output API 331 and be connected to apps server 332a-n, and interacted using the connection with system.Server group 327a-n and 332a-n both can be with accessing shared data thesaurus 326a-n.Data, services are combined to load balancer 333 In, and data server 334a-n is sent to, and time series shared data bank 335a-n is sent to therefrom, it is all these It is all connected to event handler group 323.Group 323 also interacts with user record processor array 336aa-nn.Each client has The group of oneself, each group include multiple servers, so whole installation may think that it is array.Array 336aa-nn is connected to number According to center 337a-n, the data center 337a-n is connected to delivering burst 314a-n.Burst 313a-n is delivered from movable API Server 312a-n receives application program, and the movable API server 312a-n is connected to movable API load balancers 311, institute State movable API load balancers 311 and be connected to client's CRM server 310x.Delivering burst 313a-n and 314a-n are connected to Third party's service, for example, other application program, Google, Apple etc., for various messaging services and collection Into.

To the detailed description of exemplary embodiment

Fig. 2 shows the overview of example system 200, is such as currently generally used for so-called " being based on cloud " system, but similar In the system that can be described as client-server system.In order to implement system and method disclosed herein, by wireless Internet 114 Group's network is configured to, even if multiple carriers and other WLANs obviously can be provided.Operation center has server 220, the server 220 has the He of massive store area 221 for the service for being used to provide system and methods described herein Program 222a-n, the service are described below and throughout.Pay attention to, server 220 has to be discussed similar to Fig. 1 Computer structure.Participate in multiple server systems of affiliate and/or the user's set of those affiliate's opening positions Internet is connected to via connection 230a-n.Each server or computing device have the web service system 231a-n of their own (in some cases, they can have the webpage infrastructure of themselves；In other cases, they can use can Service based on cloud of virtual server etc. can be shown as), so as to realize that software services (SaaS) delivering.Server 213a-n There can be the structure for being similar to the computer that Fig. 1 is discussed.Each web service system 231 is (either real or empty Intend) there is the memory block 232a-n of the their own and software group 232aa-an to 232na-nn of their own.It also show tool There is the user of device 210, the device can be the smart phone with the structure for being similar to the computing device discussed in Fig. 1. In this example, device 210 includes software 214a-n, camera 211, and in some cases, comprising leading to gps satellite 250a-n The chips of GPS 215 of letter.Software 214x can be stored in storage medium, or can be downloaded via network connection, And the machine readable code on mobile computing device 210.User in place, for example, his family, he office, In test laboratory or any other place, use device 210 is handed over delivering as the server of the content of web service Mutually, usually using one or more servers as described herein.User clicks on the application program 213 being included in device 210, and The instruction appeared on screen is followed, so as to from server pull additional data, as discussed further herein.If in addition, example Such as instead of so-called preset service device (on premise server) and/or cloud service, carry out trustship using third party's service The service, then it will be regarded as equivalent.

Fig. 4 shows multiple sections of embodiments of the invention and the exemplary collection 400 of subsegment.Position based on customer location Putting can be later added in each section with intelligent information, for example, such as section A, B and C 402a-c.Each section has people Mouth scholar's section, for example, such as subsegment X, Y, Z 403a-c.In this example, it is X for section C, successful subsegment, for Section B, successful subsegment is also X, and is Z for section A, successful subsegment.Successful subsegment has high offer switching rate, at this In example, such as Z, it can for example in the morning or provide coffee in the afternoon, be provided hot drink in cold day, cold drink etc. is provided in hot day Deng.Therefore, which combination of the system-computed subsegment and section (utilizing all positions and intelligence 404) is proved effective, and they are played Imitate how well.Based on the data obtained, system can improve and the successful subsegment combination of automatic acquistion.Expression formula 405 represents section With the combination of subsegment, successfully combined because it can be expressed in systems with identifying.Then it stores the result in battalion Sell in activity database MCD 401, including such as position, weather, time of day, the time in year, vacation, weekend, business day Etc. data.

Fig. 5 shows the exemplary screen shot 500 for being used to create new marketing activity of embodiments of the invention.Device 501 Selected from the various device 502a-n for being supplied to user.This selection can be highly directional hardware, or only base In such as screen size equal-specification.Toolbar 503 includes some options, including the summary option 504 currently shown, its select by Core choosing mark instruction.In this example, order option includes addition content, sets target, preview and test.Far Left is vertical Navigation bar 504, wherein user can be selected between function of application, in this example, such as check instrument board, wound Build with management activity, generate and check report, management application resource and user segment definition and set account number.

The various embodiments of the disclosure can be implemented in computer hardware, firmware, software and/or its combination.This public affairs The method opened can supply computing device via being stored in meter in one or more non-transitory computer readable storage means Calculation machine programmed instruction is implemented.Similarly, the disclosure various processes (or part thereof) can be by execution computer program instructions Computing device.Embodiment of the disclosure can be via the one or more computer programs that can be performed on the computer systems To implement, the computer system includes：At least one processor, it is coupled to receive data from data-storage system and refer to Make and transmit data and instruction to data-storage system；At least one input equipment；And at least one output equipment.Each Computer program can be implemented in any suitable manner, including via the programming language of high level procedural or object-oriented and/ Or via compilation or machine language.The system of the disclosure can include both such as general and special microprocessors, and it can be to Various types of volatibility and/or nonvolatile memory search instruction and data back and forth.Operated with reference to embodiment of the disclosure Computer system can include for data storage file one or more mass storage devices, the massive store Device can include：Disk, such as internal hard drive and moveable magnetic disc；Magneto-optic disk；And CD.Suitable for visibly realizing meter Calculation machine programmed instruction and the storage device of data (also referred to as " non-transitory computer-readable storage media ") include form of ownership Nonvolatile memory, including such as semiconductor memory system, such as EPROM, EEPROM and flash memory device； Disk, such as internal hard drive and moveable magnetic disc；Magneto-optic disk；And CD-ROM CDs.Any of the above described content can be by ASIC (specially With integrated circuit) and the hardware of other forms supplement or be incorporated in.

In some cases, Marketing Cooperation partner can be caused for multi-option, the system of multi-channel marketing message transmission Can be easily integrated their web service using simple interface, thus marketing personnel can configure complexity by all kinds of means, The response or be not responding to carry out almost real-time adjust automatically that multi-option activity, wherein option are provided according to target audience.So System can preferably mobile device as activity target, obtain positional information from the device of each targeted customer, and use Local contextual information improves offer.When this local contextual information can include such as neighbouring enterprise and rival, the same day Between, what day, the data of the Weather information of local applicable holiday and locality.In addition, using can from mobile device obtain The full channel marketing that user context is carried out can be used for further being segmented movable audient and make message personalized.To those Optimizing for activity can be realized by means such as traditional multivariable tests, and use further automatic discovery pair The subsegment of audient, wherein local optimization is feasible.In addition, type of message and delivering channel can include message in application program Transmission, sending out notice, Email, advertisement, website and any other like suitable message delivery options, wherein system Delivering channel based on test Automatic Optimal message.Then, system is also conceivable to all of the above optimization and subsegment, and so This data Automated Design future activity is used afterwards, to improve validity.

In some other cases, Marketing Cooperation can be caused for multi-option, the system of multi-channel marketing message transmission Partner can be easily integrated their web service using simple interface, thus marketing personnel can configure it is complexity, more Channel, multi-option activity, the response or be not responding to carry out almost real-time adjust automatically that wherein option is provided according to target audience. System can also provide multiple options for each population scholar section of user in a random basis, and be then based on to an option Demography subsegment preference, system can store this preference with reference to all other local context data, for future usage.This Outside, the full channel marketing carried out using the user context that can be obtained from mobile device can be used for carrying out further movable audient It is segmented and makes message personalized.Optimizing for those activities can be realized by means such as traditional multivariable tests, And using the further automatic subsegment found to audient, wherein local optimization is feasible.In addition, type of message and delivering Channel can include message transmission, sending out notice, Email, advertisement, website and any other like in application program The delivering channel of suitable message delivery options, wherein system based on test Automatic Optimal message.Then, system is also conceivable to All of the above optimizes and subsegment, and then uses this data Automated Design future activity, to improve validity.

Technical staff will recognize a series of feasible modifications of above-mentioned various embodiments.Therefore, the present invention will by right Sum its equivalent restriction.

Claims

1. it is a kind of be used for it is enhanced by all kinds of means, the system of the automation activity of multi-option, high orientation, including：

Apps server, transported in memory and on the processor of the computing device of network connection including at least storage Capable multiple programming instructions, and be configured at least receive from client terminal device via network and interact, the interaction comprises at least Multiple events, each event includes the electronic data based on packet, and is configured to carry at least a portion of the event Supply event load balancer；

Event load balancer, transported in memory and on the processor of the computing device of network connection including at least storage Capable multiple programming instructions, and be configured at least receive multiple events from apps server, and it is more to be configured to guidance The running of individual Event receiver；

Event receiver, run in memory and on the processor of the computing device of network connection including at least storage Multiple programming instructions, and be configured to receive multiple events from event load balancer, and be configured to handle the event At least partially, the processing comprises at least sorting process, to determine to be used for the subset of the event of content activity；And

Relay services, run in memory and on the processor of the computing device of network connection including at least storage more Individual programming instruction, and be configured at least receive multiple processed events from Event receiver, and it is configured at least part base In the event received at least a portion and to client terminal device presentation content, and be additionally configured to from client terminal device receive Response data, and be configured to provide at least a portion of the response data to apps server.

Come pair 2. system according to claim 1, wherein Event receiver are additionally configured to be at least partially based on event data Client terminal device is segmented.

3. system according to claim 2, wherein the relay services be configured to segmentation client terminal device at least Randomization content is presented in a part.

4. system according to claim 2, wherein the relay services are additionally configured at least the one of the response data Part is supplied to Event receiver, and the Event receiver is configured to be at least partially based at least a portion of response data To carry out automatic segmentation at least a portion of client terminal device.

5. system according to claim 1, in addition to moving load balancer, the moving load balancer comprises at least The multiple programming instructions run in memory and on the processor of the computing device of network connection are stored, and are configured to Multivariable test is performed to activity.

6. system according to claim 5, wherein the test comprises at least A/B method of testings.

7. system according to claim 5, wherein the moving load balancer via network as the part based on cloud Operated.

8. system according to claim 5, wherein at least a portion of storage test result, so that future quotes.

9. system according to claim 8, wherein the event load balancer is additionally configured to be at least partially based on and deposited At least a portion of the test result of storage instructs the running of multiple Event receivers.

10. it is a kind of be used for it is enhanced by all kinds of means, the method for the automation activity of multi-option, high orientation, comprise the following steps：

Receive multiple events at event load balancer, the event load balancer comprise at least storage in memory, And the multiple programming instructions run on the processor of the computing device of network connection, and be configured at least take from application program Business device receives multiple events, and is configured to instruct the running of multiple Event receivers；

At least a portion of the event is handled via Event receiver, the Event receiver comprises at least and is stored in memory In and multiple programming instructions for being run on the processor of the computing device of network connection, and be configured to put down from event load Weighing apparatus receives multiple events, and is configured to handle at least a portion of the event, and the processing comprises at least sorting process, The subset for the event that will be used to further handle with determination；And

Using relay services, the event handling is at least partially based on and to client terminal device presentation content, the relay services The multiple programming instructions run in memory and on the processor of the computing device of network connection including at least storage, and It is configured at least receive multiple processed events from Event receiver, and is configured to be at least partially based on received event At least partially and to client terminal device presentation content, and it is additionally configured to receive response data from client terminal device, and matches somebody with somebody It is set to and provides at least a portion of the response data to apps server.

11. according to the method for claim 10, in addition to it is at least partially based at least a portion of the event and comes to more The step of individual client terminal device is segmented.

It is 12. according to the method for claim 10, further comprising the steps of：Tested using moving load balancer, The moving load balancer comprises at least storage in memory and run on the processor of the computing device of network connection Multiple programming instructions, and be configured to activity, i.e., content activity performs multivariable test.

13. it is a kind of be used for it is enhanced by all kinds of means, the system of the automation activity of multi-option, high orientation, including：

Wherein described apps server is via the Internet-exposed application programming interface, to allow Marketing Cooperation partner will Its web service integrates with the apps server；

Wherein simple user interface is provided by the apps server, so that long-distance user can configure more canals of complexity Road, multi-option activity, and

Plurality of option be at least partially based on it is being provided by target audience, to complexity by all kinds of means, the response of multi-option activity Or it is automatically adjusted without response by the apps server in a manner of almost real-time.

14. system according to claim 13, wherein for each population scholar section of user, provide in a random basis more Individual option, and wherein each user can receive different options based on time of day and used channel.

15. system according to claim 14, wherein channel include message transmission, Email in application program and had It is at least one in other third party applications of messaging capabilities.

16. system according to claim 14, wherein based on position, time of day, demography subsegment and weather, detection is simultaneously Preferable response modes are stored, for future usage.

17. system according to claim 13, wherein the apps server use fills via internet from mobile The user context information for putting reception carries out full channel marketing activity, so that message individual character is further segmented and made to movable audient Change.

18. system according to claim 17, wherein the apps server is tested to described multiple using multivariable It is miscellaneous by all kinds of means, multi-option activity optimizes.

19. system according to claim 18, wherein in the case where local optimum is feasible, use further automatic hair Now to the subsegment of the target audience.

20. system according to claim 19, wherein for user type of message/delivering channel from including the following Set in extract out：Message transmission, sending out notice, Email, advertisement, webpage and any other message transmission in application program Option.

21. system according to claim 20, wherein the further Automatic Optimal of the delivering channel to message is based on survey Examination.

22. system according to claim 21, wherein the apps server considers all optimizations used above And subsegment, and this data automatic orientation future activity is then used, to improve validity.

23. system according to claim 13, wherein, based on past response, orient new activity, its be in the past most into The activity pattern of work(.

24. system according to claim 23, wherein included some long-term aspects are on forming new activity, this A little aspects include time and the correspondingly change to previous activity pattern and the response of modification in year.

25. system according to claim 24, wherein via internet from the user context information that mobile device receives by The apps server uses, to be further segmented and made message personalized to the target audience.

26. system according to claim 25, wherein the apps server is tested to described multiple using multivariable It is miscellaneous by all kinds of means, multi-option activity optimizes.

27. system according to claim 26, wherein in the case where local optimum is feasible, use further automatic hair Now to the subsegment of the target audience.

28. system according to claim 27, wherein for user type of message/delivering channel from including the following Set in extract out：Message transmission, sending out notice, Email, advertisement, webpage and any other message transmission in application program Option.

29. system according to claim 28, wherein the further Automatic Optimal of the delivering channel to message is based on survey Examination.

30. system according to claim 29, wherein the apps server considers all optimizations used above And subsegment, and this data automatic orientation future activity is then used, to improve validity.

31. it is a kind of be used for it is enhanced by all kinds of means, the system of the automation activity of multi-option, high orientation, including：

Relay services, run in memory and on the processor of the computing device of network connection including at least storage more Individual programming instruction, and be configured at least receive multiple processed events from Event receiver, and it is configured at least part base In the event received at least a portion and to client terminal device presentation content.

32. system according to claim 31, wherein the Event receiver is additionally configured to fill from client via network Put and receive multiple events.

33. system according to claim 31, wherein event are comprised at least by the location-based of client terminal device presentation Information.

34. system according to claim 31, wherein the relay services are from data storage library searching content, to be presented to Client terminal device.

35. system according to claim 31, wherein Event receiver are additionally configured to be at least partially based on event data Client terminal device is segmented.

36. system according to claim 31, in addition to moving load balancer, the moving load balancer at least wraps Multiple programming instructions that storage is run in memory and on the processor of the computing device of network connection are included, and are configured To perform multivariable test to activity.

37. system according to claim 36, wherein the test comprises at least A/B method of testings.

38. system according to claim 36, wherein the moving load balancer via network as the portion based on cloud Part is operated.

39. it is a kind of be used for it is enhanced by all kinds of means, the method for the automation activity of multi-option, high orientation, comprise the following steps：

Using relay services, the event handling is at least partially based on and to client terminal device presentation content, the relay services The multiple programming instructions run in memory and on the processor of the computing device of network connection including at least storage, and And be configured at least receive multiple processed events from Event receiver, and be configured to be at least partially based on received event At least a portion to client terminal device presentation content.

40. according to the method for claim 39, in addition to it is at least partially based at least a portion of the event and comes to more The step of individual client terminal device is segmented.

It is 41. according to the method for claim 39, further comprising the steps of：Tested using moving load balancer, The moving load balancer comprises at least storage in memory and run on the processor of the computing device of network connection Multiple programming instructions, and be configured to activity, i.e., content activity performs multivariable test.