CN107507034A - Advertisement keyword can be sold and determine method and device, storage medium and electronic equipment - Google Patents
Advertisement keyword can be sold and determine method and device, storage medium and electronic equipment Download PDFInfo
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- CN107507034A CN107507034A CN201710749616.2A CN201710749616A CN107507034A CN 107507034 A CN107507034 A CN 107507034A CN 201710749616 A CN201710749616 A CN 201710749616A CN 107507034 A CN107507034 A CN 107507034A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0278—Product appraisal
Abstract
Advertisement keyword can be sold the invention discloses one kind and determines method and device, storage medium and electronic equipment, be related to technical field of electronic commerce.This can sell advertisement keyword and determine that method includes：Requirement can be sold by judging whether target keyword meets to preset；Judge the target keyword meet it is described it is default can sell require when, calculate the score of the target keyword；And determine whether the target keyword is that can sell advertisement keyword according to the score.The disclosure can reasonably determine that advertisement keyword can be sold.
Description
Technical field
This disclosure relates to technical field of electronic commerce, in particular to one kind can sell advertisement keyword determine method,
Advertisement keyword can be sold and determine square law device, storage medium and electronic equipment.
Background technology
With the development of e-commerce technology, increasing user's custom searches various information, advertisement on the internet
Keyword arises at the historic moment under this background, and it is construed as, when user is scanned for using a certain keyword, searching
The ad content related to the keyword occurs in rope results page, then the keyword is advertisement keyword.
Generally, the attribute such as the category of trade company, position (for example, commercial circle, administrative area etc.) can be classified, then, can
To regard classification results as the advertisement keyword that can be sold.For example, the category of food and drink trade company can include " chafing dish ", " western-style food "
" A markets ", " foundation North Road " etc. can be included Deng, position, then " chafing dish ", " western-style food ", " A markets ", " foundation North Road " then may be used
To be considered as that advertisement keyword is sold by food and drink trade company.However, the determination process that can sell advertisement keyword is more random,
Tend not to reach and preferably sell purpose.In addition, the discovery efficiency that can sell advertisement keyword generally lags behind the height in market
Speed change, still by taking food and drink as an example, in the market is proposed a quick-fried money vegetable recently, and the focus moment of user's search concentrates on this dish
Nominally, now, trade company tends not to launch advertisement for this title in time product, misses business opportunity.
In addition, the price for advertisement keyword can be sold, generally by marketing personal according to the factors such as city, category according to
Experience manually carries out stepping, simply according to the price of same other keywords of shelves new keywords are fixed a price or directly with
New keywords are fixed a price by means of experience.This pricing method is subjective and unreasonable, can not take into account the interests of trade company.
In consideration of it, need one kind can sell advertisement keyword determine method, can sell advertisement keyword determine square law device,
Storage medium and electronic equipment.
It should be noted that information is only used for strengthening the reason to the background of the disclosure disclosed in above-mentioned background section
Solution, therefore can include not forming the information to prior art known to persons of ordinary skill in the art.
The content of the invention
The purpose of the disclosure, which is to provide one kind and can sell advertisement keyword, to determine method, can sell advertisement keyword determination
Square law device, storage medium and electronic equipment, and then limitation and defect due to correlation technique are at least overcome to a certain extent
Caused by one or more problem.
According to an aspect of this disclosure, there is provided one kind can sell advertisement keyword and determine method, including：
Requirement can be sold by judging whether target keyword meets to preset；
Judge the target keyword meet it is described it is default can sell require when, calculate the target keyword
Point；And
Determine whether the target keyword is that can sell advertisement keyword according to the score.
In a kind of exemplary embodiment of the disclosure, determine whether the target keyword is to sell according to the score
Selling advertisement keyword includes：
Judge whether the score reaches predetermined threshold value；Wherein, the predetermined threshold value is according to the target keyword
Type of service determines；
When judging that the score reaches the predetermined threshold value, the target keyword is defined as to sell advertisement pass
Keyword.
In a kind of exemplary embodiment of the disclosure, determine whether the target keyword is to sell according to the score
Selling advertisement keyword also includes：
When judging that the score is not up to the predetermined threshold value, the score variable quantity of the target keyword is calculated；
Judge whether the score variable quantity reaches default variable quantity；
When judging that the score variable quantity reaches the default variable quantity, the target keyword is defined as selling
Sell advertisement keyword.
In a kind of exemplary embodiment of the disclosure, determine whether the target keyword is to sell according to the score
Selling advertisement keyword includes：
The score variable quantity of the target keyword within a preset time interval is calculated according to the score；
Judge whether the score variable quantity reaches default variable quantity；
When judging that the score variable quantity reaches the default variable quantity, the target keyword is defined as selling
Sell advertisement keyword.
In a kind of exemplary embodiment of the disclosure, judge whether target keyword meets that default can sell requires bag
Include：
Judge target keyword whether be have determined sell advertisement keyword and/or the target keyword
Whether the type that can not sell is belonged to.
In a kind of exemplary embodiment of the disclosure, calculating the score of the target keyword includes：
The score of the target keyword is calculated according to the volumes of searches of the target keyword and search result number.
In a kind of exemplary embodiment of the disclosure, the target keyword is being defined as to sell advertisement keyword
Afterwards, the advertisement keyword of selling determines that method also includes：
The synonym of the target keyword is defined as to sell advertisement keyword.
In a kind of exemplary embodiment of the disclosure, the target keyword is being defined as to sell advertisement keyword
Afterwards, the advertisement keyword of selling determines that method also includes：
The target keyword is fixed a price.
In a kind of exemplary embodiment of the disclosure, carrying out price to the target keyword includes：
It is determined that influence the index of price；
According to the price of target keyword described in weight calculation corresponding to each index and each index.
In a kind of exemplary embodiment of the disclosure, carrying out price to the target keyword includes：
Weight corresponding to each index of income increment iterative calculating brought with reference to the keyword sold to trade company.
In a kind of exemplary embodiment of the disclosure, carrying out price to the target keyword includes：
Build object function corresponding with the vectorial transposition that the weight of each index forms；
Calculated according to the object function and with reference to the keyword sold to the income increment iterative that trade company brings
Weight corresponding to each index.
In a kind of exemplary embodiment of the disclosure, the object function is caused by each keyword of each merchant purchasing
Take in increment and the summation of the variance of each keyword prices.
According to an aspect of this disclosure, there is provided one kind can sell advertisement keyword determining device, including：
Judge module can be sold, requirement can be sold for judging whether target keyword meets to preset；
Points calculating module, for judge the target keyword meet it is described it is default can sell require when, calculate
The score of the target keyword；And
Keyword determining module, for determining whether the target keyword is that can sell advertisement keyword according to the score
Word.
In a kind of exemplary embodiment of the disclosure, keyword determining module includes：
Score judging unit, for judging whether the score reaches predetermined threshold value；Wherein, the predetermined threshold value is basis
The type of service of the target keyword determines；
First determining unit, for when judging that the score reaches the predetermined threshold value, by the target keyword
It is defined as that advertisement keyword can be sold.
In a kind of exemplary embodiment of the disclosure, the keyword determining module also includes：
Variable quantity computing unit, for when judging that the score is not up to the predetermined threshold value, calculating the target
The score variable quantity of keyword；
Variable quantity judging unit, for judging whether the score variable quantity reaches default variable quantity；
Second determining unit, for when judging that the score variable quantity reaches the default variable quantity, by the mesh
Mark keyword is defined as that advertisement keyword can be sold.
In a kind of exemplary embodiment of the disclosure, keyword determining module includes：
Variable quantity computing unit, for according to the score calculate the target keyword within a preset time interval
Divide variable quantity；
Variable quantity judging unit, for judging whether the score variable quantity reaches default variable quantity；
Second determining unit, for when judging that the score variable quantity reaches the default variable quantity, by the mesh
Mark keyword is defined as that advertisement keyword can be sold.
In a kind of exemplary embodiment of the disclosure, judge whether target keyword meets that default can sell requires bag
Include：
Judge target keyword whether be have determined sell advertisement keyword and/or the target keyword
Whether the type that can not sell is belonged to.
In a kind of exemplary embodiment of the disclosure, calculating the score of the target keyword includes：
The score of the target keyword is calculated according to the volumes of searches of the target keyword and search result number.
In a kind of exemplary embodiment of the disclosure, the target keyword is being defined as to sell advertisement keyword
Afterwards, the advertisement keyword determining device of selling also includes：
3rd determining module, for being defined as the synonym of the target keyword to sell advertisement keyword.
In a kind of exemplary embodiment of the disclosure, the advertisement keyword determining device of selling also includes：
Pricing module, for being fixed a price to the target keyword.
In a kind of exemplary embodiment of the disclosure, carrying out price to the target keyword includes：
It is determined that influence the index of price；
According to the price of target keyword described in weight calculation corresponding to each index and each index.
In a kind of exemplary embodiment of the disclosure, carrying out price to the target keyword includes：
Weight corresponding to each index of income increment iterative calculating brought with reference to the keyword sold to trade company.
In a kind of exemplary embodiment of the disclosure, carrying out price to the target keyword includes：
Build object function corresponding with the vectorial transposition that the weight of each index forms；
Calculated according to the object function and with reference to the keyword sold to the income increment iterative that trade company brings
Weight corresponding to each index.
In a kind of exemplary embodiment of the disclosure, the object function is caused by each keyword of each merchant purchasing
Take in increment and the summation of the variance of each keyword prices.
According to an aspect of this disclosure, there is provided a kind of storage medium, be stored thereon with computer program, the computer
Realize that the advertisement keyword of selling described in above-mentioned any one determines method when program is executed by processor.
According to an aspect of this disclosure, there is provided a kind of electronic equipment, including：
Processor；And
Memory, for storing the executable instruction of the processor；
Wherein, the processor be configured to via perform the executable instruction perform described in above-mentioned any one can
Sell advertisement keyword and determine method.
In the technical scheme that some embodiments of the present disclosure are provided, by meeting the default key that can sell requirement
Word carries out score calculating, and is determined that according to score advertisement keyword can be sold, on the one hand, score can reflect keyword
Value, make the advertisement keyword determined more reasonable；On the other hand, before score calculating is carried out, it can be determined that target critical
Whether word meets the default calculating that can be sold requirement, avoid to not meeting to preset to scrupulously abide by the keyword for buying requirement, saves meter
Calculate resource.
It should be appreciated that the general description and following detailed description of the above are only exemplary and explanatory, not
The disclosure can be limited.
Brief description of the drawings
Accompanying drawing herein is merged in specification and forms the part of this specification, shows the implementation for meeting the disclosure
Example, and be used to together with specification to explain the principle of the disclosure.It should be evident that drawings in the following description are only the disclosure
Some embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, can also basis
These accompanying drawings obtain other accompanying drawings.In the accompanying drawings：
Fig. 1 diagrammatically illustrates determines method according to the advertisement keyword of selling of the illustrative embodiments of the disclosure
Flow chart；
Fig. 2 diagrammatically illustrates determines method according to the advertisement keyword of selling of the illustrative embodiments of the disclosure
The flow chart of whole process；
Fig. 3 diagrammatically illustrates sells advertisement keyword determining device according to the illustrative embodiments of the disclosure
Block diagram；
Fig. 4 diagrammatically illustrates the block diagram of the keyword determining module according to the illustrative embodiments of the disclosure；
Fig. 5 diagrammatically illustrates the square frame of another keyword determining module of the illustrative embodiments according to the disclosure
Figure；
Fig. 6 diagrammatically illustrates the square frame of the another keyword determining module of the illustrative embodiments according to the disclosure
Figure；
Fig. 7 diagrammatically illustrates sells advertisement keyword determining device according to the illustrative embodiments of the disclosure
Another block diagram；
Fig. 8 diagrammatically illustrates sells advertisement keyword determining device according to the illustrative embodiments of the disclosure
Another block diagram；
Fig. 9 shows the schematic diagram of the storage medium of the illustrative embodiments according to the disclosure；And
Figure 10 diagrammatically illustrates the block diagram of the electronic equipment of the illustrative embodiments according to the disclosure.
Embodiment
Example embodiment is described more fully with referring now to accompanying drawing.However, example embodiment can be with a variety of shapes
Formula is implemented, and is not understood as limited to example set forth herein；On the contrary, these embodiments are provided so that the disclosure will more
Fully and completely, and by the design of example embodiment comprehensively it is communicated to those skilled in the art.Described feature, knot
Structure or characteristic can be incorporated in one or more embodiments in any suitable manner.In the following description, there is provided permitted
More details fully understand so as to provide to embodiment of the present disclosure.It will be appreciated, however, by one skilled in the art that can
Omitted with putting into practice the technical scheme of the disclosure one or more in the specific detail, or others side can be used
Method, constituent element, device, step etc..In other cases, be not shown in detail or describe known solution a presumptuous guest usurps the role of the host to avoid and
So that each side of the disclosure thickens.
In addition, accompanying drawing is only the schematic illustrations of the disclosure, it is not necessarily drawn to scale.Identical accompanying drawing mark in figure
Note represents same or similar part, thus will omit repetition thereof.Some block diagrams shown in accompanying drawing are work(
Can entity, not necessarily must be corresponding with physically or logically independent entity.These work(can be realized using software form
Energy entity, or these functional entitys are realized in one or more hardware modules or integrated circuit, or at heterogeneous networks and/or place
These functional entitys are realized in reason device device and/or microcontroller device.
Flow chart shown in accompanying drawing is merely illustrative, it is not necessary to including all steps.For example, the step of having
The step of can also decomposing, and having, can merge or part merges, therefore the order actually performed is possible to according to actual conditions
Change.
Fig. 1 diagrammatically illustrates the flow sold advertisement keyword and determine method of the illustrative embodiments of the disclosure
Figure.With reference to figure 1, the advertisement keyword of selling determines that method may comprise steps of：
S12. requirement can be sold by judging whether target keyword meets to preset；
S14. judge the target keyword meet it is described it is default can sell require when, calculate the target keyword
Score；And
S16. determine whether the target keyword is that can sell advertisement keyword according to the score.
Sold in the illustrative embodiments of the disclosure during advertisement keyword determines method, by meet it is default can
The keyword for selling requirement carries out score calculating, and is determined that according to score advertisement keyword can be sold, on the one hand, score can be with
Reflect the value of keyword, make the advertisement keyword determined more reasonable；On the other hand, can before score calculating is carried out
Requirement can be sold to judge whether target keyword meets to preset, avoids and scrupulously abides by the keyword for buying requirement to not meeting to preset
Calculate, save computing resource.
It will determine that method illustrates to the advertisement keyword of selling of the illustrative embodiments of the disclosure below.
It is possible, firstly, to obtain target keyword, scanned for for example, user can be obtained from an electric business platform database
Keyword, the disclosure is using these keywords as target keyword.Wherein, target keyword can be Chinese written language, numeral,
Letter, English word etc., do not do particular determination to this in this illustrative embodiments.In addition, the disclosure is to target keyword
Length does not limit.
Next, may determine that whether target keyword meets to preset can sell requirement.According to some implementations of the disclosure
Example, requirement can be sold by, which presetting, to be：Target keyword be not have determined sell advertisement keyword and/or target critical
Word is not belonging to the type (for example, brand name, name of firm etc.) that can not be sold.That is, after target keyword is obtained,
May determine that target keyword whether be confirmed to be can sell advertisement keyword and/or judge target keyword whether be can not
The type sold.It can sell advertisement keyword judging that target keyword has been confirmed to be or judge target keyword for not
During the type that can be sold, following processing will not be carried out to the target keyword, can't be using the target keyword as the disclosure
What is determined sells advertisement keyword.
Then, judge target keyword meet it is default can sell require when, that is to say, that target keyword neither
Score (the note sold advertisement keyword and when not being the type that can not be sold, target keyword can be calculated being identified
For Score).
, can be using the volumes of searches of target keyword and search result number as parameter according to some embodiments of the present disclosure
To calculate the score of target keyword.Wherein, volumes of searches can refer to the searched total degree of target keyword, and search result number
Mesh can refer to the quantity that the trade company related to target keyword is searched out on platform.However, it is also possible to other specification is selected to be used for
The score of target keyword is calculated, for example, the time scanned for for the first time with the target keyword, the target keyword correspond to
The quantity of merchant location, etc..
Specifically, the score Score of target keyword can be expressed as formula (1)：
Score=volumes of searches * search results numbers (1)
It is easily understood that the score of target keyword is higher, it may indicate that target keyword has higher business valency
Value.
After the score of target keyword is calculated, it can be determined that whether the score reaches a predetermined threshold value.And sentencing
Break when the score and reaching the predetermined threshold value, the target keyword is defined as to sell advertisement keyword.
According to some embodiments of the present disclosure, the default threshold voluntarily can be determined according to different service types by developer
Value.By taking catering industry as an example, the predetermined threshold value for example can be set as 10,000,000, if the target keyword obtained is " small dragon
Shrimp ", and the volumes of searches of " cray " and search result number are respectively 100,000 and 2000, then the score Score of " cray " can
Think 200,000,000, then " cray " is confirmed as that advertisement keyword can be sold.However, if the target keyword obtained is " blue and white fish fire
Pot ", and the volumes of searches and search result number of " blue and white fish hot pot " are respectively 400 and 10, then the score of " blue and white fish hot pot " is not
4000, the predetermined threshold value far smaller than set, therefore, " blue and white fish hot pot " are not that can sell advertisement keyword.It should be understood that
It is that the citing of above-mentioned keyword and data are merely illustrative the score of target keyword and the comparison procedure of predetermined threshold value,
The concrete numerical value of predetermined threshold value can also produce great changes due to the difference of industry and platform popularization degree.
Score for judging target keyword is not up to the situation of predetermined threshold value, can according to other embodiment
To calculate the score variable quantity of target keyword.Specifically, can be according to the current score (Score of target keywordn) and
It is last in one prefixed time interval to obtain the score (Score calculated during target keywordn-1) calculate target keyword
Score variable quantity, wherein, developer can specifically set the prefixed time interval according to actual conditions, for example, for newly going out
Existing target keyword, less prefixed time interval can be set.Specifically, can be by the score variable quantity of target keyword
Δ Score is expressed as formula (2)：
Δ Score=Scoren-Scoren-1 (2)
It is easily understood that score variable quantity is bigger, it may indicate that the target keyword is quickly turning into user and searched for
Focus.In addition, in order to more preferably cater to the fast-changing demand in market, the time interval for obtaining target keyword can be carried out
Setting.For example, the time interval can be set as to 1 day.However, not limited to this, can be according to the row residing for target keyword
Industry scale is set to time interval.
After the score variable quantity of target keyword is calculated, it can be determined that whether the score variable quantity reaches a default change
Change amount.And when judging that the score variable quantity reaches the default variable quantity, the target keyword is defined as to sell extensively
Accuse keyword.
Similarly, the default variable quantity voluntarily can be determined according to different service types by developer.Still with food and drink row
Exemplified by industry, this can be preset variable quantity and be set as 1,000,000, for example, the target keyword obtained is " steam chicken ", " steam chicken "
Current volumes of searches and search result number is respectively 10,000 and 800, and the last time obtains the volumes of searches and search result of " steam chicken "
Number is respectively 10 and 500, then according to formula (1), " steam chicken " current score ScorenFor：10000 * 8,00=,800 ten thousand, " steam
The last score Score of chicken "n-1For：10*500=5000, it can thus be seen that the score of " steam chicken " be not up to it is above-mentioned pre-
If threshold value, however, the score variation delta Score=800 ten thousand -5000 of " steam chicken " can be calculated according to formula (2), as a result greatly
In default variable quantity 1,000,000.Therefore, " steam chicken " can be defined as that advertisement keyword can be sold.
By the illustrative embodiments of the disclosure target critical is determined by means of the score variable quantity of target keyword
Whether word is that can sell advertisement keyword, can reflect that user searches for the search trend of the keyword in time, and then make trade company
The keyword can be quickly held, wins business opportunity.
In addition, for determining as the target keyword of advertisement keyword can be sold, according to some embodiments of the present disclosure,
Can also be using the synonym of these target keywords as advertisement keyword can be sold, for example, on some platforms, when " barbecue "
During for advertisement keyword can be sold, " barbecue " conduct can also be sold advertisement keyword, etc..
The method that advertisement keyword can be sold by above-mentioned determination, on the one hand, score can reflect the value of keyword,
Make the advertisement keyword determined more reasonable；On the other hand, score variable quantity can reflect the trend of the volumes of searches of keyword,
Trade company is contributed to quickly to grasp business opportunity.
It is easily understood that the score of target keyword and the result of score variable quantity can be considered, to determine mesh
Mark whether keyword is that can sell advertisement keyword.However, it is also possible to score or score variable quantity are considered respectively, that is to say, that
In some embodiments of the present disclosure, the score variable quantity of target keyword can be directly calculated whether to confirm target keyword
For advertisement keyword can be sold, without considering whether the score of target keyword reaches predetermined threshold value.
After by target keyword being defined as that advertisement keyword can be sold, the disclosure also includes determining target keyword
Valency.
It is possible, firstly, to determine to influence each index of target keyword price.Still by taking catering industry as an example, target critical is influenceed
The index of word price can include but is not limited to：Purchase rate, result trade company visitor's list are visited by volumes of searches, search result number, result trade company
Valency, trade company's quality etc..
Next, the valency of weight calculation target keyword corresponding to each index and each index that can be fixed a price according to influence
Lattice (are designated as Price).Shown in calculation formula such as formula (3)：
Price=w1* volumes of searches+w2* search result number+w3* purchase rate+w is visited4* visitor's unit price
+w5* trade company's quality+...+wn*Factorn (3)
Wherein, w1、w2、w3、w4、w5…wnWeight corresponding to each index, Factor are represented respectivelynRepresent to influence target critical
N-th each index of word price.
The vectorial transposition that weight forms can be designated as wT, then wTIt can be expressed as：
wT=[w1,w2,w3,w4,w5,...,wn] (4)
Next, w can be builtTObject function.In a kind of exemplary embodiment of the disclosure, it can build each
Income increment caused by merchant purchasing keyword and the summation of the variance of the keyword prices, as shown in following formula (5)：
f(wT)=∑ (trade company income increment-Price)2 (5)
In all trade companies counted, under conditions of all keywords, by iterating to calculate out wTSo that object function f
(wT) value be minimum value, that is to say, that make object function f (wT) convergence.
It below will be made of how to calculate wTIllustrate.It is possible, firstly, to consider all keywords (common i) K=[k1,
k2,k3,…,ki] and all trade companies (common j family) S=[s1,s2,s3,…,sj].If the receipts that s merchant purchasing k keywords are brought
Enter increment and be designated as I (s, k), and the price of s merchant purchasing k keywords is designated as P (s, k), then formula above (5) can be further
It is expressed as formula (6)：
f(wT)=(I (s1,k1)-P(s1,k1))2+(I(s1,k2)-P(s1,k2))2+...+(I(s1,ki)-P(s1,ki))2
+...+(I(sj,k1)-P(sj,k1))2+...+(I(sj,ki)-P(sj,ki))2 (6)
Wherein, it is determined that in the case of s trade companies, k keywords, the price P (s, k) of merchant purchasing keyword is with wTTo become
The function of amount.
According to some embodiments of the present disclosure, it is possible, firstly, to by wT=[0,0,0 ..., 0] substitutes into and draws f (wT) value；Connect
Get off, can be by f (wT) telegoniometer that successively decreases calculates one group of wTIn substitution formula (6), and repeat this calculating process so that f twice
(wT) result of calculation it is close, then can take wTWeighted value as each index；Then, can be by the power for each index determined
Weight values are substituted into formula (3), to calculate the price of target keyword, and then realize the price to target keyword.
Compared to situation about arbitrarily fixing a price in the prior art, disclosure pricing method described above is more reasonable, contributes to
Take into account the interests of trade company.
The whole of method is determined to the advertisement keyword of selling of the illustrative embodiments of the disclosure below with reference to Fig. 2
Process illustrates.
In step S202, target keyword can be obtained；In step S204, it can be determined that whether target keyword is full
Foot is default can to sell requirements, and judge target keyword meet to preset can sell require when, jump to step S206, sentencing
Break target keyword do not meet it is default can sell when requiring, jump to step S218, the determination method of the disclosure terminates, will
The target keyword is not as can sell advertisement keyword determined by the disclosure；In step S206, target pass can be calculated
The score of keyword；In step S208, judge whether the score of target keyword reaches predetermined threshold value, and judging target pass
When the score of keyword reaches predetermined threshold value, step S214 is jumped to, the target keyword is defined as to sell advertisement keyword
Word, when the score for judging target keyword is not up to predetermined threshold value, jump to step S210；, can be with step S210
Calculate the score variable quantity of target keyword；In step S212, it can be determined that whether the score variable quantity of target keyword reaches
To default variable quantity, and when the score variable quantity for judging target keyword reaches default variable quantity, step S214 is jumped to,
It is not up to pre- in the score variable quantity for judging target keyword to be defined as the target keyword to sell advertisement keyword
If during variable quantity, jumping to step S218, the determination method of the disclosure terminates, by the target keyword not as disclosure institute
What is determined sells advertisement keyword；In step S216, target keyword can be fixed a price.
It is to be understood, however, that the disclosure also includes the side only calculated score without calculating score variable quantity
Case, that is to say, that in this case, when step S208 judges that score is not up to predetermined threshold value, step S208 can be jumped
Step S218 is gone to, and does not suffer from step S210 and step S212 process.In addition, the disclosure also includes only judging to calculate score
Variable quantity is without the scheme that is judged score, that is to say, that in this case, step S206 can jump directly to walk
Rapid S210, and do not suffer from step S208.
It should be noted that although describing each step of method in the disclosure with particular order in the accompanying drawings, still, this is simultaneously
Undesired or hint must perform these steps according to the particular order, or have to carry out the step ability shown in whole
Realize desired result.It is additional or alternative, it is convenient to omit some steps, multiple steps are merged into a step and performed,
And/or a step is decomposed into execution of multiple steps etc..
Further, advertisement keyword determining device can be sold by one kind being additionally provided in this example embodiment.
Fig. 3 diagrammatically illustrates the square frame for selling advertisement keyword determining device of the illustrative embodiments of the disclosure
Figure., can be including that can sell according to the advertisement keyword determining device 3 of selling of the illustrative embodiments of the disclosure with reference to figure 3
Judge module 32, points calculating module 34 and keyword determining module 36 are sold, wherein：
Judge module 32 can be sold, can be used for judging whether target keyword meets default to sell requirement；
Points calculating module 34, it can be used for judging that the target keyword meets described default to sell requirement
When, calculate the score of the target keyword；And
Keyword determining module 36, it can be used for determining whether the target keyword is that can sell extensively according to the score
Accuse keyword.
Advertisement keyword determining device is sold by the illustrative embodiments of the disclosure, on the one hand, score can be with
Reflect the value of keyword, make the advertisement keyword determined more reasonable；On the other hand, can before score calculating is carried out
Requirement can be sold to judge whether target keyword meets to preset, avoids and scrupulously abides by the keyword for buying requirement to not meeting to preset
Calculate, save computing resource.
According to the exemplary embodiment of the disclosure, with reference to figure 4, keyword determining module 36 can include score judging unit
402 and first determining unit 404, wherein：
Score judging unit 402, it can be used for judging whether the score reaches predetermined threshold value；Wherein, the default threshold
Value is determined according to the type of service of the target keyword；
First determining unit 404, it can be used for when judging that the score reaches the predetermined threshold value, by the target
Keyword is defined as that advertisement keyword can be sold.
According to the exemplary embodiment of the disclosure, with reference to figure 5, keyword determining module 36, which is removed, includes score judging unit
Outside 402, variable quantity computing unit 502, the determining unit 506 of variable quantity judging unit 504 and second can also be included, wherein：
It variable quantity computing unit 502, can be used for when judging that the score is not up to the predetermined threshold value, calculate institute
State the score variable quantity of target keyword；
Variable quantity judging unit 504, it can be used for judging whether the score variable quantity reaches default variable quantity；
Second determining unit 506, it can be used for when judging that the score variable quantity reaches the default variable quantity, will
The target keyword is defined as that advertisement keyword can be sold.
By the illustrative embodiments of the disclosure target critical is determined by means of the score variable quantity of target keyword
Whether word is that can sell advertisement keyword, can reflect that user searches for the search trend of the keyword in time, and then make trade company
The keyword can be quickly held, wins business opportunity.
According to the exemplary embodiment of the disclosure, with reference to figure 6, keyword determining module 36 can also only include change gauge
Unit 502, the determining unit 506 of variable quantity judging unit 504 and second are calculated, wherein：
Variable quantity computing unit 502, it can be used for calculating the target keyword within a preset time interval according to score
Score variable quantity；
Variable quantity judging unit 504, it can be used for judging whether the score variable quantity reaches default variable quantity；
Second determining unit 506, it can be used for when judging that the score variable quantity reaches the default variable quantity, will
The target keyword is defined as that advertisement keyword can be sold.
According to the exemplary embodiment of the disclosure, judge whether target keyword meets that default can sell requires to include：
Judge target keyword whether be have determined sell advertisement keyword and/or the target keyword
Whether the type that can not sell is belonged to.
According to the exemplary embodiment of the disclosure, calculating the score of the target keyword includes：
The score of the target keyword is calculated according to the volumes of searches of the target keyword and search result number.
According to the exemplary embodiment of the disclosure, with reference to figure 7, compared to advertisement keyword determining device 3 can be sold, can sell
Selling advertisement keyword determining device 7 and removing includes that judge module 32, points calculating module 34 and keyword determining module 36 can be sold
Outside, the 3rd determining module 72 can also be included, wherein：
3rd determining module 72, it can be used for being defined as the synonym of the target keyword to sell advertisement keyword
Word.
According to the exemplary embodiment of the disclosure, with reference to figure 8, compared to advertisement keyword determining device 3 can be sold, can sell
Selling advertisement keyword determining device 8 and removing includes that judge module 32, points calculating module 34 and keyword determining module 36 can be sold
Outside, pricing module 82 can also be included, wherein：
Pricing module 82, it can be used for fixing a price to the target keyword.
According to the exemplary embodiment of the disclosure, carrying out price to the target keyword includes：
It is determined that influence the index of price；
According to the price of target keyword described in weight calculation corresponding to each index and each index that influence price.
According to the exemplary embodiment of the disclosure, carrying out price to the target keyword includes：
Weight corresponding to each index of income increment iterative calculating brought with reference to the keyword sold to trade company.
According to the exemplary embodiment of the disclosure, carrying out price to the target keyword includes：
Build object function corresponding with the vectorial transposition that the weight of each index forms；
Calculated according to the object function and with reference to the keyword sold to the income increment iterative that trade company brings
Weight corresponding to each index.
According to the exemplary embodiment of the disclosure, the object function is to be taken in caused by each keyword of each merchant purchasing
Increment and the summation of the variance of each keyword prices.
Compared to situation about arbitrarily fixing a price in the prior art, disclosure pricing method described above is more reasonable, contributes to
Take into account the interests of trade company.
Because each functional module of the program analysis of running performance device of embodiment of the present invention is invented with the above method
It is identical in embodiment, therefore will not be repeated here.
In addition, so it is easy to understand that although the 3rd determining module 72, which is described in, can sell advertisement keyword determining device 7
In, however, the 3rd determining module 72 may be included in sell in advertisement keyword determining device 8.Similarly, pricing module
82 are described in and can sell in advertisement keyword determining device 8, however, pricing module 82 may be included in that advertisement pass can be sold
In keyword determining device 7.
In an exemplary embodiment of the disclosure, a kind of computer-readable recording medium is additionally provided, is stored thereon with energy
Enough realize the program product of this specification above method.In some possible embodiments, various aspects of the invention may be used also
In the form of being embodied as a kind of program product, it includes program code, when described program product is run on the terminal device, institute
State program code be used for make the terminal device perform described in above-mentioned " illustrative methods " part of this specification according to this hair
The step of bright various illustrative embodiments.
With reference to shown in figure 9, the program product for being used to realize the above method according to the embodiment of the present invention is described
700, it can use portable compact disc read only memory (CD-ROM) and including program code, and can in terminal device,
Such as run on PC.However, the program product not limited to this of the present invention, in this document, readable storage medium storing program for executing can be with
Be it is any include or the tangible medium of storage program, the program can be commanded execution system, device either device use or
It is in connection.
Described program product can use any combination of one or more computer-readable recording mediums.Computer-readable recording medium can be readable letter
Number medium or readable storage medium storing program for executing.Readable storage medium storing program for executing for example can be but be not limited to electricity, magnetic, optical, electromagnetic, infrared ray or
System, device or the device of semiconductor, or any combination above.The more specifically example of readable storage medium storing program for executing is (non exhaustive
List) include：It is electrical connection, portable disc, hard disk, random access memory (RAM) with one or more wires, read-only
Memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read only memory
(CD-ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.
Computer-readable signal media can be including the data-signal in a base band or as carrier wave part propagation, its
In carry readable program code.The data-signal of this propagation can take various forms, including but not limited to electromagnetic signal,
Optical signal or above-mentioned any appropriate combination.Readable signal medium can also be any readable Jie beyond readable storage medium storing program for executing
Matter, the computer-readable recording medium can send, propagate either transmit for used by instruction execution system, device or device or and its
The program of combined use.
The program code included on computer-readable recording medium can be transmitted with any appropriate medium, including but not limited to wirelessly, be had
Line, optical cable, RF etc., or above-mentioned any appropriate combination.
Can being combined to write the program operated for performing the present invention with one or more programming languages
Code, described program design language include object oriented program language-Java, C++ etc., include routine
Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user
Perform on computing device, partly perform on a user device, the software kit independent as one performs, is partly calculated in user
Its upper side point is performed or performed completely in remote computing device or server on a remote computing.It is remote being related to
In the situation of journey computing device, remote computing device can pass through the network of any kind, including LAN (LAN) or wide area network
(WAN) user calculating equipment, is connected to, or, it may be connected to external computing device (such as utilize ISP
To pass through Internet connection).
In an exemplary embodiment of the disclosure, a kind of electronic equipment that can realize the above method is additionally provided.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or
Program product.Therefore, various aspects of the invention can be implemented as following form, i.e.,：It is complete hardware embodiment, complete
The embodiment combined in terms of full Software Implementation (including firmware, microcode etc.), or hardware and software, can unite here
Referred to as " circuit ", " module " or " system ".
The electronic equipment 800 according to the embodiment of the invention is described referring to Figure 10.The electricity that Figure 10 is shown
Sub- equipment 800 is only an example, should not bring any restrictions to the function and use range of the embodiment of the present invention.
As shown in Figure 10, electronic equipment 800 is showed in the form of universal computing device.The component of electronic equipment 800 can be with
Including but not limited to：Above-mentioned at least one processing unit 810, above-mentioned at least one memory cell 820, connection different system component
The bus 830 of (including memory cell 820 and processing unit 810), display unit 840.
Wherein, the memory cell is had program stored therein code, and described program code can be held by the processing unit 810
OK so that the processing unit 810 performs various according to the present invention described in above-mentioned " illustrative methods " part of this specification
The step of illustrative embodiments.For example, the processing unit 810 can perform step S12 as shown in Figure 1 to step S16.
Memory cell 820 can include the computer-readable recording medium of volatile memory cell form, such as Random Access Storage Unit
(RAM) 8201 and/or cache memory unit 8202, it can further include read-only memory unit (ROM) 8203.
Memory cell 820 can also include program/utility with one group of (at least one) program module 8205
8204, such program module 8205 includes but is not limited to：Operating system, one or more application program, other program moulds
Block and routine data, the realization of network environment may be included in each or certain combination in these examples.
Bus 830 can be to represent the one or more in a few class bus structures, including memory cell bus or storage
Cell controller, peripheral bus, graphics acceleration port, processing unit use any bus structures in a variety of bus structures
Local bus.
Electronic equipment 800 can also be with one or more external equipments 900 (such as keyboard, sensing equipment, bluetooth equipment
Deng) communication, the equipment communication interacted with the electronic equipment 800 can be also enabled a user to one or more, and/or with causing
Any equipment that the electronic equipment 800 can be communicated with one or more of the other computing device (such as router, modulation /demodulation
Device etc.) communication.This communication can be carried out by input/output (I/O) interface 850.Also, electronic equipment 800 can be with
By network adapter 860 and one or more network (such as LAN (LAN), wide area network (WAN) and/or public network,
Such as internet) communication.As illustrated, network adapter 860 is communicated by bus 830 with other modules of electronic equipment 800.
It should be understood that although not shown in the drawings, can combine electronic equipment 800 does not use other hardware and/or software module, including but not
It is limited to：Microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and
Data backup storage system etc..
Through the above description of the embodiments, those skilled in the art is it can be readily appreciated that example described herein is implemented
Mode can be realized by software, can also be realized by way of software combines necessary hardware.Therefore, according to the disclosure
The technical scheme of embodiment can be embodied in the form of software product, the software product can be stored in one it is non-volatile
Property storage medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) in or network on, including some instructions are to cause a calculating
Equipment (can be personal computer, server, terminal installation or network equipment etc.) is performed according to disclosure embodiment
Method.
In addition, above-mentioned accompanying drawing is only the schematic theory of the processing included by method according to an exemplary embodiment of the present invention
It is bright, rather than limitation purpose.It can be readily appreciated that the time that above-mentioned processing shown in the drawings was not intended that or limited these processing is suitable
Sequence.In addition, being also easy to understand, these processing for example can be performed either synchronously or asynchronously in multiple modules.
It should be noted that although some modules or list of the equipment for action executing are referred in above-detailed
Member, but this division is not enforceable.In fact, according to embodiment of the present disclosure, it is above-described two or more
Either the feature of unit and function can embody module in a module or unit.A conversely, above-described mould
Either the feature of unit and function can be further divided into being embodied by multiple modules or unit block.
Those skilled in the art will readily occur to the disclosure its after considering specification and putting into practice invention disclosed herein
His embodiment.The application is intended to any modification, purposes or the adaptations of the disclosure, these modifications, purposes or
Adaptations follow the general principle of the disclosure and including the undocumented common knowledge in the art of the disclosure or
Conventional techniques.Description and embodiments are considered only as exemplary, and the true scope of the disclosure and spirit are by claim
Point out.
It should be appreciated that the precision architecture that the disclosure is not limited to be described above and is shown in the drawings, and
And various modifications and changes can be being carried out without departing from the scope.The scope of the present disclosure is only limited by appended claim.
Claims (24)
1. one kind can sell advertisement keyword and determine method, it is characterised in that including：
Requirement can be sold by judging whether target keyword meets to preset；
Judge the target keyword meet it is described it is default can sell require when, calculate the score of the target keyword；
And
Determine whether the target keyword is that can sell advertisement keyword according to the score.
2. advertisement keyword according to claim 1 of selling determines method, it is characterised in that is determined according to the score
Whether the target keyword is that can sell advertisement keyword to include：
Judge whether the score reaches predetermined threshold value；Wherein, the predetermined threshold value is the business according to the target keyword
Type determines；
When judging that the score reaches the predetermined threshold value, the target keyword is defined as to sell advertisement keyword
Word.
3. advertisement keyword according to claim 1 of selling determines method, it is characterised in that is determined according to the score
Whether the target keyword is that can sell advertisement keyword to include：
The score variable quantity of the target keyword within a preset time interval is calculated according to the score；
Judge whether the score variable quantity reaches default variable quantity；
When judging that the score variable quantity reaches the default variable quantity, the target keyword is defined as to sell extensively
Accuse keyword.
4. advertisement keyword according to claim 1 of selling determines method, it is characterised in that judges that target keyword is
It is no to meet that default sell requires to include：
Judge target keyword whether belong to have determined sell advertisement keyword and/or the target keyword
Whether type belongs to the type that can not be sold.
5. advertisement keyword according to claim 1 of selling determines method, it is characterised in that calculates the target critical
The score of word includes：
The score of the target keyword is calculated according to the volumes of searches of the target keyword and search result number.
6. advertisement keyword according to any one of claim 1 to 3 of selling determines method, it is characterised in that is inciting somebody to action
The target keyword is defined as after can selling advertisement keyword, and the advertisement keyword of selling determines that method also includes：
The synonym of the target keyword is defined as to sell advertisement keyword.
7. advertisement keyword according to any one of claim 1 to 3 of selling determines method, it is characterised in that is inciting somebody to action
The target keyword is defined as after can selling advertisement keyword, and the advertisement keyword of selling determines that method also includes：
The target keyword is fixed a price.
8. advertisement keyword according to claim 7 of selling determines method, it is characterised in that to the target keyword
Carrying out price includes：
It is determined that influence the index of price；
According to the price of target keyword described in weight calculation corresponding to each index and each index.
9. advertisement keyword according to claim 8 of selling determines method, it is characterised in that to the target keyword
Carrying out price includes：
Weight corresponding to each index of income increment iterative calculating brought with reference to the keyword sold to trade company.
10. advertisement keyword according to claim 9 of selling determines method, it is characterised in that to the target critical
Word, which carries out price, to be included：
Build object function corresponding with the vectorial transposition that the weight of each index forms；
According to the object function and with reference to the keyword sold each institute is calculated to the income increment iterative that trade company brings
State weight corresponding to index.
11. advertisement keyword according to claim 10 of selling determines method, it is characterised in that the object function is
Income increment caused by each each keyword of merchant purchasing and the summation of the variance of each keyword prices.
12. one kind can sell advertisement keyword determining device, it is characterised in that including：
Judge module can be sold, requirement can be sold for judging whether target keyword meets to preset；
Points calculating module, for judge the target keyword meet it is described it is default can sell require when, described in calculating
The score of target keyword；And
Keyword determining module, for determining whether the target keyword is that can sell advertisement keyword according to the score.
13. according to claim 12 sell advertisement keyword determining device, it is characterised in that keyword determining module
Including：
Score judging unit, for judging whether the score reaches predetermined threshold value；Wherein, the predetermined threshold value is according to
The type of service of target keyword determines；
First determining unit, for when judging that the score reaches the predetermined threshold value, the target keyword to be determined
For advertisement keyword can be sold.
14. according to claim 12 sell advertisement keyword determining device, it is characterised in that keyword determining module
Including：
Variable quantity computing unit, become for calculating the score of the target keyword within a preset time interval according to the score
Change amount；
Variable quantity judging unit, for judging whether the score variable quantity reaches default variable quantity；
Second determining unit, for when judging that the score variable quantity reaches the default variable quantity, the target to be closed
Keyword is defined as that advertisement keyword can be sold.
15. according to claim 12 sell advertisement keyword determining device, it is characterised in that judges target keyword
Whether default can sell of satisfaction requires to include：
Judge target keyword whether be have determined whether sell advertisement keyword and/or the target keyword
Belong to the type that can not be sold.
16. according to claim 12 sell advertisement keyword determining device, it is characterised in that calculates the target and closes
The score of keyword includes：
The score of the target keyword is calculated according to the volumes of searches of the target keyword and search result number.
17. sell advertisement keyword determining device according to any one of claim 12 to 14, it is characterised in that
The target keyword is defined as after can selling advertisement keyword, the advertisement keyword determining device of selling also includes：
3rd determining module, for being defined as the synonym of the target keyword to sell advertisement keyword.
18. sell advertisement keyword determining device according to any one of claim 12 to 14, it is characterised in that institute
Advertisement keyword determining device can be sold by, which stating, also includes：
Pricing module, for being fixed a price to the target keyword.
19. according to claim 18 sell advertisement keyword determining device, it is characterised in that to the target critical
Word, which carries out price, to be included：
It is determined that influence the index of price；
According to the price of target keyword described in weight calculation corresponding to each index and each index.
20. according to claim 19 sell advertisement keyword determining device, it is characterised in that to the target critical
Word, which carries out price, to be included：
Weight corresponding to each index of income increment iterative calculating brought with reference to the keyword sold to trade company.
21. according to claim 20 sell advertisement keyword determining device, it is characterised in that to the target critical
Word, which carries out price, to be included：
Build object function corresponding with the vectorial transposition that the weight of each index forms；
According to the object function and with reference to the keyword sold each institute is calculated to the income increment iterative that trade company brings
State weight corresponding to index.
22. according to claim 21 sell advertisement keyword determining device, it is characterised in that the object function is
Income increment caused by each each keyword of merchant purchasing and the summation of the variance of each keyword prices.
23. a kind of storage medium, is stored thereon with computer program, it is characterised in that the computer program is held by processor
Realize that the advertisement keyword of selling any one of claim 1 to 11 determines method during row.
24. a kind of electronic equipment, it is characterised in that including：
Processor；And
Memory, for storing the executable instruction of the processor；
Wherein, the processor is configured to come any one of 1 to 11 institute of perform claim requirement via the execution executable instruction
The advertisement keyword of selling stated determines method.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710749616.2A CN107507034A (en) | 2017-08-28 | 2017-08-28 | Advertisement keyword can be sold and determine method and device, storage medium and electronic equipment |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710749616.2A CN107507034A (en) | 2017-08-28 | 2017-08-28 | Advertisement keyword can be sold and determine method and device, storage medium and electronic equipment |
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