CN107491998A - A kind of novel marketing system - Google Patents
A kind of novel marketing system Download PDFInfo
- Publication number
- CN107491998A CN107491998A CN201710922773.9A CN201710922773A CN107491998A CN 107491998 A CN107491998 A CN 107491998A CN 201710922773 A CN201710922773 A CN 201710922773A CN 107491998 A CN107491998 A CN 107491998A
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- consumption
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- marketing system
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Marketing (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of novel marketing system, comprise the following steps：1) information that consumption individual relies on mobile terminal consumption for the first time is obtained, the information includes the content of consumption, amount etc.；2) the range of age of consumption individual, consuming capacity, sphere of consumption, consumption cycle etc. are included according to the consumption information of the consumption individual of acquisition, the social status of analysis consumption individual, the social status；3) according to analysis result, incentive plan is formulated for consumption individual, the incentive plan be integrating system, i.e., consumption individual is directly or indirectly consumed from second can obtain virtual integration according to consumption information, and can be by accumulated point exchanging into product；As the indirect consumption individual that individual is consumed in above-mentioned steps, after consuming for the first time, continue directly consumption or during indirect consumption, acquisition can be obtained and virtually integrated, and can be by accumulated point exchanging into product.Mobile terminal is relied on, based on consumption individual, realizes diffusion consumption.
Description
Technical field
The invention belongs to technical field of network communication, and in particular to a kind of novel marketing system.
Background technology
The consumer group exists in traditional industries with independent individual.In today of the marketization, the consumption of the consumer group
Theory is also mostly different.And how to promote to consume individual secondary consumption and diffusion consumption is marketing urgent problem.
The content of the invention
The purpose of the present invention is to propose to a kind of novel marketing system, Development by Depending on Network platform, based on consumption individual, formulates
Consumption plan, promote secondary consumption and diffusion consumption, the low intelligent marketing manually participated in, implementation cost is cheap, operation management letter
It is single.
In order to reach above-mentioned purpose of design, the technical solution adopted by the present invention is as follows：
A kind of novel marketing system, including the network platform, acquisition consumption information module, analysis consumption message module, screening
Consumption information module, consumption plan module is formulated,
The network platform is used for consumer's selection, purchase product；
The acquisition consumption information module, by the network platform, obtains the conventional consumption information of consumer；
The analysis consumption message module, according to the conventional consumption information of consumer, the social status of analysis consumption individual, institute
Stating social status includes the range of age of consumption individual, consuming capacity, sphere of consumption, consumption cycle etc.；
The screening consumption information module, analyzes the result according to the conventional consumption information of consumer, consumer is returned
Receive, arrange, selection optimization consumer；
The formulation consumption plan module, consumption plan is formulated to optimization consumer, and sets reward mechanism, encourages consumption
Person's secondary consumption and diffusion consumption.
Preferably, in the network platform, consumer can carry out more families, the performance of Multiple Type, valency to the product of selection
Lattice are contrasted, optimum choice.
Preferably, in the network platform, consumer can carry out interactive, the understanding more detailed performance of product with enterprise.
Preferably, in the network platform, consumer can feed back after can receiving product to product use.
Preferably, during the purchase product, consumption individual may specify that the harvesting approach set with individual center harvests, and also may be used
Establish new harvesting approach.
Preferably, in the formulation consumption plan module, the incentive plan is integrating system, i.e., consumption individual is from second
Directly or indirectly consumption can obtain virtual integration according to consumption information, and can be by accumulated point exchanging into product.
Preferably, when the formulation consumption plan module, the direct secondary consumption of consumer or diffusion consumption, except that can obtain
It must integrate outer, can also be given a discount, to return cash etc. preferential.
Preferably, the consumer spreads consumption, refers to that consumer guides or introduces other consumers and is consumed.
The beneficial effect of novel marketing system of the present invention is：Development by Depending on Network platform, based on consumption individual, system
Determine consumption plan, promote secondary consumption and diffusion consumption, the low intelligent marketing manually participated in, implementation cost is cheap, operation management
Simply.
Brief description of the drawings
Fig. 1 is the schematic diagram of novel marketing system of the present invention.
Embodiment
Preferred embodiment of the invention is described in further detail below.
As shown in figure 1, in embodiment of the present invention, the novel marketing system, including the network platform, acquisition consumption information
Module, analysis consumption message module, screening consumption information module, formulation consumption plan module；
The network platform is used for consumer's selection, purchase product；
The acquisition consumption information module, by the network platform, obtains the conventional consumption information of consumer；
The analysis consumption message module, according to the conventional consumption information of consumer, the social status of analysis consumption individual, institute
Stating social status includes the range of age of consumption individual, consuming capacity, sphere of consumption, consumption cycle etc.；
The screening consumption information module, analyzes the result according to the conventional consumption information of consumer, consumer is returned
Receive, arrange, selection optimization consumer；
The formulation consumption plan module, consumption plan is formulated to optimization consumer, and sets reward mechanism, encourages consumption
Person's secondary consumption and diffusion consumption.
In specific implementation, more preferably technical scheme is, in the network platform, consumer can be carried out to the product of selection
More families, the performance of Multiple Type, price are contrasted, optimum choice.
In specific implementation, more preferably technical scheme is, in the network platform, consumer can carry out interaction with enterprise,
Understand the more detailed performance of product.
In specific implementation, more preferably technical scheme is, in the network platform, consumer can be to production after can receiving product
Product use is fed back.
In specific implementation, more preferably technical scheme is, it is described purchase product when, consumption individual may specify with individual center
The harvesting approach harvest of setting, can also establish new harvesting approach.
In specific implementation, more preferably technical scheme is, the formulation consumption plan module, the incentive plan is integration
Directly or indirectly consumption can obtain virtual integration according to consumption information, and can convert integration from for the second time for system, i.e. consumption individual
Change product into.
In specific implementation, more preferably technical scheme is, the formulation consumption plan module, the direct secondary consumption of consumer
Or during diffusion consumption, in addition to it can be integrated, it can also be given a discount, to return cash etc. preferential.
In specific implementation, more preferably technical scheme is, the consumer spreads consumption, refers to consumer's guiding or introduces
Other consumers are consumed.
Above content is to combine the further description that specific preferred embodiment is done to the present invention, is easy to the skill
The technical staff in art field is understood that and using the present invention, it is impossible to assert that the specific implementation of the present invention is confined to these explanations.
For general technical staff of the technical field of the invention, it can also make without departing from the inventive concept of the premise
Some simple deduction or replace, without by performing creative labour.Therefore, those skilled in the art's taking off according to the present invention
Show, the simple modifications made to the present invention all should be within protection scope of the present invention.
Claims (8)
- A kind of 1. novel marketing system, it is characterised in that：Including the network platform, obtain consumption information module, analysis consumption message Module, screening consumption information module, consumption plan module is formulated, the network platform is used for consumer's selection, purchase product；Institute State and obtain consumption information module, by the network platform, obtain the conventional consumption information of consumer；The analysis consumption message module, According to the conventional consumption information of consumer, the social status of analysis consumption individual, the social status includes the age of consumption individual Scope, consuming capacity, sphere of consumption, consumption cycle etc.；The screening consumption information module, analyzes and was consumed in the past according to consumer The result of information, consumer is concluded, arranged, selection optimization consumer；The formulation consumption plan module, disappears to optimization The person of expense formulates consumption plan, and sets reward mechanism, encourages consumer's secondary consumption and diffusion consumption.
- 2. novel marketing system according to claim 1, it is characterised in that：In the network platform, consumer can be to choosing The product selected carries out more families, the performance of Multiple Type, price are contrasted, optimum choice.
- 3. novel marketing system according to claim 1, it is characterised in that：In the network platform, consumer can be with enterprise Industry carries out interactive, the understanding more detailed performance of product.
- 4. novel marketing system according to claim 1, it is characterised in that：In the network platform, consumer can receive Product use can be fed back after product.
- 5. novel marketing system according to claim 1, it is characterised in that：During the purchase product, consumption individual can refer to The fixed harvesting approach set with individual center harvests, and can also establish new harvesting approach.
- 6. novel marketing system according to claim 1, it is characterised in that：It is described in the formulation consumption plan module Incentive plan is integrating system, i.e., consumption individual can obtain virtual product from second of direct or indirect consumption according to consumption information Point, and can be by accumulated point exchanging into product.
- 7. novel marketing system according to claim 1, it is characterised in that：The formulation consumption plan module, consumer When direct secondary consumption or diffusion consumption, in addition to it can be integrated, it can also be given a discount, to return cash etc. preferential.
- 8. novel marketing system according to claim 7, it is characterised in that：The consumer spreads consumption, refers to consume Person guides or introduces other consumers and consumed.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710922773.9A CN107491998A (en) | 2017-09-30 | 2017-09-30 | A kind of novel marketing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710922773.9A CN107491998A (en) | 2017-09-30 | 2017-09-30 | A kind of novel marketing system |
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| Publication Number | Publication Date |
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| CN107491998A true CN107491998A (en) | 2017-12-19 |
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| CN201710922773.9A Pending CN107491998A (en) | 2017-09-30 | 2017-09-30 | A kind of novel marketing system |
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Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1629884A (en) * | 2003-12-15 | 2005-06-22 | 皇家飞利浦电子股份有限公司 | Information recommendation system and method |
| CN105205702A (en) * | 2015-09-28 | 2015-12-30 | 魔线科技(深圳)有限公司 | Method and system for pushing targeted advertisement based on consumption pattern |
| CN106548378A (en) * | 2016-11-24 | 2017-03-29 | 北京开心贝科技有限公司 | A kind of information processing system and method based on different transaction points |
| CN107146099A (en) * | 2017-04-14 | 2017-09-08 | 北京楚科信息技术有限公司 | A kind of marketing method and marketing system |
-
2017
- 2017-09-30 CN CN201710922773.9A patent/CN107491998A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1629884A (en) * | 2003-12-15 | 2005-06-22 | 皇家飞利浦电子股份有限公司 | Information recommendation system and method |
| CN105205702A (en) * | 2015-09-28 | 2015-12-30 | 魔线科技(深圳)有限公司 | Method and system for pushing targeted advertisement based on consumption pattern |
| CN106548378A (en) * | 2016-11-24 | 2017-03-29 | 北京开心贝科技有限公司 | A kind of information processing system and method based on different transaction points |
| CN107146099A (en) * | 2017-04-14 | 2017-09-08 | 北京楚科信息技术有限公司 | A kind of marketing method and marketing system |
Non-Patent Citations (1)
| Title |
|---|
| 张春明: "浅谈积分营销策略", 《科技经济导刊》 * |
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20171219 |
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| RJ01 | Rejection of invention patent application after publication |