CN107451850A - Advertisement broadcast method based on user interest under big data - Google Patents
Advertisement broadcast method based on user interest under big data Download PDFInfo
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- CN107451850A CN107451850A CN201610953672.3A CN201610953672A CN107451850A CN 107451850 A CN107451850 A CN 107451850A CN 201610953672 A CN201610953672 A CN 201610953672A CN 107451850 A CN107451850 A CN 107451850A
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- advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
Abstract
Advertisement broadcast method based on user interest under big data, it is related to a kind of advertisement play-back technology.It is to solve the problems, such as at present not playing advertisement corresponding to dynamic client progress.The present invention is in off-line phase, advertisement play back device is played into control server, and the user identity or head portrait or cell-phone number and corresponding field interested or merchandise news interested for playing the broadcasting sequence number of control server storage N section advertising segments in advertisement and collecting by linking Internet advertisement.On-line stage, the advertising message matched with its interest is read to crossing the user identity gathered or head portrait or cell-phone number, is played so as to carry out corresponding advertisement.The present invention is widely used in square media, media lamphouse and elevator media.
Description
Technical field
The present invention relates to a kind of advertisement play-back technology.
Background technology
At present, the advertisement played on various media be all it is blind broadcast pattern, i.e.,：The broadcasting of advertisement can not distinguish by
It is many.The demonstration effect that this mode is reached is very rambunctious, does not bring the effect of propagation not only sometimes, makes on the contrary
Into the dislike of uninterested audient.
With the development from media and the development of electric business platform, these technologies it is also proposed some new advertizing moulds
Formula, for example the neck interested that user's shopping page browsed, website for often logging in etc. judge user is monitored by big data
Domain, commodity etc., the corresponding shopping page that related direction is ejected to client, so that user is selected, improve exchange hand.
But at present, on passive media, as TV, square or elevator display screen, advertising lamp box advertisement play on, also nothing
Method dynamically carries out corresponding advertisement according to audient's interest on the scene and plays selection.
The content of the invention
The present invention is in order to solve the problems, such as at present not playing advertisement corresponding to dynamic client progress, so as to provide
Advertisement broadcast method based on user interest under a kind of big data.
The first scheme：Advertisement broadcast method based on user interest under big data, this method are applied to the wide of escalator
The advertisement accused in playing device plays；
Step 1: off-line phase, the preset N sections advertising segment in the advertisement play back device of lift car, and give respectively
Sequence number is played, N is the integer more than 1；
Step 2: advertisement play back device is played into control server by linking Internet advertisement, the advertisement plays control
The broadcasting sequence number of control server storage N section advertising segments and the user identity collected and corresponding field interested or sense are emerging
The merchandise news of interest；
Step 3: preset N sections advertising segment is suitable by sequence number is played in on-line stage, the advertisement play back device of lift car
Sequence plays；
Step 4: when there are personnel to open dynamic lift car, the identity information of user is read by identity card reading device,
And whether the number of users for judging to read is equal to 1, if it is judged that being yes, then step 4 one is performed；If it is judged that
It is no, then performs step 5；
Step 4 one, the subscriber identity information read is uploaded to advertisement broadcasting control server, advertisement plays control
Whois lookup whether there is the identity information of the user, if it is judged that being no, then return to step three；If it is judged that
It is yes, then performs step 4 two；
Step 4 two, preset N sections advertising segment is searched in the advertisement play back device of lift car with the presence or absence of there is the user
Corresponding field interested or merchandise news interested, if it is judged that being no, then return to step three；If it is determined that knot
Fruit is yes, then advertisement plays the advertising film that corresponding sequence number is played in the advertisement play back device of control server controls lift car
Section, complete to return to execution step 3 after playing；
Step 5: the subscriber identity information read is uploaded into advertisement plays control server, advertisement plays control clothes
Business device searches the quantity of the identity information in the presence of these users, if quantity is 0, returns to execution step 3；If quantity is
1, then perform step 4 two；If quantity is more than 1, it is emerging with the presence or absence of identical field interested or sense to compare these users
The merchandise news of interest, if it is judged that being yes, then perform step 5 one；If it is judged that being no, then step 5 two is performed；
Step 5 one, preset N sections advertising segment is searched in the advertisement play back device of lift car with the presence or absence of there are these use
The field of common interest corresponding to family or merchandise news interested, if it is judged that being no, then perform step 5 two；Such as
Fruit judged result is yes, then advertisement, which plays, plays corresponding sequence number in the advertisement play back device of control server controls lift car
Advertising segment, complete to return to execution step 5 two after playing；
Step 5 two, for each user, search preset N sections advertising segment in the advertisement play back device of lift car one by one
With the presence or absence of field interested corresponding to the user or merchandise news interested, if it is judged that being no, then return
Step 3；If it is judged that it is yes, then advertisement plays random in the advertisement play back device for controlling server controls lift car
The advertising segment of corresponding sequence number is played, return after playing is completed and performs step 3.
In step 4 two, if finding preset N sections advertising segment in the advertisement play back device of lift car has two sections
Field interested or merchandise news interested corresponding to the user above, then play according to numeric order.
Second scheme：Advertisement broadcast method based on user interest under big data, this method are applied to the wide of escalator
The advertisement accused in playing device plays；
Step 1: off-line phase, the preset N sections advertising segment in the advertisement play back device of lift car, and give respectively
Sequence number is played, N is the integer more than 1；
Step 2: advertisement play back device is played into control server by linking Internet advertisement, the advertisement plays control
The broadcastings sequence number of control server storage N section advertising segments and user's head image information for collecting and corresponding field interested or
Merchandise news interested；
Step 3: preset N sections advertising segment is suitable by sequence number is played in on-line stage, the advertisement play back device of lift car
Sequence plays；
Step 4: when there is personnel's opening elevator car, user's head image information is gathered, and is uploaded to advertisement and plays control clothes
Business device；Advertisement plays whether the head portrait quantity that control server judges to read is equal to 1, if it is judged that being yes, then performs
Step 4 one；If it is judged that being no, then step 5 is performed；
Step 4 one, advertisement play control whois lookup and whether there is user's head image information, if it is judged that being
It is no, then return to step three；If it is judged that being yes, then step 4 two is performed；
Step 4 two, preset N sections advertising segment is searched in the advertisement play back device of lift car with the presence or absence of there is the head portrait
Corresponding field interested or merchandise news interested, if it is judged that being no, then return to step three；If it is determined that knot
Fruit is yes, then advertisement plays the advertising film that corresponding sequence number is played in the advertisement play back device of control server controls lift car
Section, complete to return to execution step 3 after playing；
Step 5: the user's head image information read is uploaded into advertisement plays control server, advertisement plays control clothes
Business device searches the quantity in the presence of these head portraits, if quantity is 0, returns to execution step 3；If quantity is 1, step is performed
Rapid 42；If quantity is more than 1, compare these users with the presence or absence of identical field interested or commodity interested letter
Breath, if it is judged that being yes, then perform step 5 one；If it is judged that being no, then step 5 two is performed；
Step 5 one, preset N sections advertising segment is searched in the advertisement play back device of lift car with the presence or absence of there are these heads
The field of common interest or merchandise news interested as corresponding to, if it is judged that being no, then perform step 5 two；Such as
Fruit judged result is yes, then advertisement, which plays, plays corresponding sequence number in the advertisement play back device of control server controls lift car
Advertising segment, complete to return to execution step 5 two after playing；
Step 5 two, for each user, search preset N sections advertising segment in the advertisement play back device of lift car one by one
With the presence or absence of field interested corresponding to the user or merchandise news interested, if it is judged that being no, then return
Step 3；If it is judged that it is yes, then advertisement plays random in the advertisement play back device for controlling server controls lift car
The advertising segment of corresponding sequence number is played, return after playing is completed and performs step 3.
In step 4 two, if finding preset N sections advertising segment in the advertisement play back device of lift car has two sections
Field interested or merchandise news interested corresponding to the head portrait above, then play according to numeric order.
The third scheme：Advertisement broadcast method based on user interest under big data, this method are applied to the advertisement on square
Advertisement in playing device plays；
Step 1: off-line phase, the preset N sections advertising segment in the advertisement play back device on square, and give play respectively
Sequence number, N are the integer more than 1；
Step 2: advertisement play back device is played into control server by linking Internet advertisement, the advertisement plays control
The broadcasting sequence number of control server storage N section advertising segments and the phone number collected and corresponding field interested or sense are emerging
The merchandise news of interest；
Step 3: preset N sections advertising segment is broadcast by numeric order is played in on-line stage, the advertisement play back device on square
Put；
Step 4: the phone number of user is read, and whether the number of users for judging to read is equal to 1, if it is determined that knot
Fruit is yes, then performs step 4 one；If it is judged that being no, then step 5 is performed；
Step 4 one, the phone number read is uploaded to advertisement broadcasting control server, advertisement plays control service
Device searches whether the phone number be present, if it is judged that being no, then return to step three；If it is judged that being yes, then hold
Row step 4 two；
Step 4 two, preset N sections advertising segment is searched in the advertisement play back device on square with the presence or absence of there is the phone number
Corresponding field interested or merchandise news interested, if it is judged that being no, then return to step three；If it is determined that knot
Fruit is yes, then advertisement plays the advertising segment that corresponding sequence number is played in the advertisement play back device on control server controls square, complete
Returned after into broadcasting and perform step 3；
Step 5: the phone number read is uploaded into advertisement plays control server, advertisement plays control server
The quantity in the presence of these phone numbers is searched, if quantity is 0, returns and performs step 3；If quantity is 1, step is performed
Rapid 42；If quantity is more than 1, compares these phone numbers and whether there is identical field interested or business interested
Product information, if it is judged that being yes, then perform step 5 one；If it is judged that being no, then step 3 is performed；
Step 5 one, the quantity of the phone number of common interest is pressed from order more at least arranged, and in the order
Preset N sections advertising segment is searched in the advertisement play back device on square one by one with the presence or absence of there is common interest corresponding to these users
Field or merchandise news interested, if it is judged that being yes, then advertisement plays the advertisement on control server controls square
The advertising segment of corresponding sequence number is played in playing device, after full entry arrangement cell-phone number is completed, is returned after broadcasting and performs step
Rapid three；If it is judged that being no, then step 3 is performed.
In step 4 two, if finding preset N sections advertising segment in the advertisement play back device on square has more than two sections
Field interested corresponding to the user or merchandise news interested, then play according to numeric order.
4th kind of scheme：Advertisement broadcast method based on user interest under big data, this method are applied to the advertisement on square
Advertisement in playing device plays；
Step 1: off-line phase, the preset N sections advertising segment in the advertisement play back device on square, and give play respectively
Sequence number, N are the integer more than 1；
Step 2: advertisement play back device is played into control server by linking Internet advertisement, the advertisement plays control
The broadcastings sequence number of control server storage N section advertising segments and user's head image information for collecting and corresponding field interested or
Merchandise news interested；
Step 3: preset N sections advertising segment is broadcast by numeric order is played in on-line stage, the advertisement play back device on square
Put；
Step 4: gathering the head image information of user on square, and it is uploaded to advertisement and plays control server；Advertisement plays control
Whether the head portrait quantity that control server judges to read is equal to 1, if it is judged that being yes, then performs step 4 one；If sentence
Disconnected result is no, then performs step 5；
Step 4 one, advertisement play the head image information that control whois lookup whether there is the user, if it is judged that
It is no, then return to step three；If it is judged that being yes, then step 4 two is performed；
Step 4 two, to search preset N sections advertising segment in the advertisement play back device on square corresponding with the presence or absence of there is the head portrait
Field interested or merchandise news interested, if it is judged that being no, then return to step three；If it is judged that it is
It is that then advertisement plays the advertising segment that corresponding sequence number is played in the advertisement play back device on control server controls square, completes to broadcast
Returned after putting and perform step 3；
Step 5: the user's head image information read is uploaded into advertisement plays control server, advertisement plays control clothes
Business device searches the quantity in the presence of these head portraits, if quantity is 0, returns to execution step 3；If quantity is 1, step is performed
Rapid 42；If quantity is more than 1, compare these users with the presence or absence of identical field interested or commodity interested letter
Breath, if it is judged that being yes, then perform step 5 one；If it is judged that being no, then step 5 two is performed；
Step 5 one, the quantity of identical head portrait interested is pressed from order more at least arranged, and in the order one by one
Search preset N sections advertising segment in the advertisement play back device on square and whether there is the neck for having common interest corresponding to these users
Domain or merchandise news interested, if it is judged that being yes, then advertisement plays the advertisement broadcasting on control server controls square
The advertising segment of corresponding sequence number is played in device, after full entry arrangement head portrait is completed, is returned after broadcasting and performs step 3；Such as
Fruit judged result is no, then performs step 3.
In step 4 two, if finding preset N sections advertising segment in the advertisement play back device on square has more than two sections
Field interested corresponding to the head portrait or merchandise news interested, then play according to numeric order.
The carry out advertisement broadcasting that the present invention can match according to the interest of client, play advertisement and face more audients,
Make the demonstration effect of advertisement more preferable.And the application can play to advertisement corresponding to dynamic client progress, degree of intelligence is high.
Embodiment
Advertisement broadcast method based on user interest under embodiment one, big data, this method are applied to escalator
Advertisement play back device in advertisement play；
Step 1: off-line phase, the preset N sections advertising segment in the advertisement play back device of lift car, and give respectively
Sequence number is played, N is the integer more than 1；
Step 2: advertisement play back device is played into control server by linking Internet advertisement, the advertisement plays control
The broadcasting sequence number of control server storage N section advertising segments and the user identity collected and corresponding field interested or sense are emerging
The merchandise news of interest；
Step 3: preset N sections advertising segment is suitable by sequence number is played in on-line stage, the advertisement play back device of lift car
Sequence plays；
Step 4: when there are personnel to open dynamic lift car, the identity information of user is read by identity card reading device,
And whether the number of users for judging to read is equal to 1, if it is judged that being yes, then step 4 one is performed；If it is judged that
It is no, then performs step 5；
Step 4 one, the subscriber identity information read is uploaded to advertisement broadcasting control server, advertisement plays control
Whois lookup whether there is the identity information of the user, if it is judged that being no, then return to step three；If it is judged that
It is yes, then performs step 4 two；
Step 4 two, preset N sections advertising segment is searched in the advertisement play back device of lift car with the presence or absence of there is the user
Corresponding field interested or merchandise news interested, if it is judged that being no, then return to step three；If it is determined that knot
Fruit is yes, then advertisement plays the advertising film that corresponding sequence number is played in the advertisement play back device of control server controls lift car
Section, complete to return to execution step 3 after playing；
Step 5: the subscriber identity information read is uploaded into advertisement plays control server, advertisement plays control clothes
Business device searches the quantity of the identity information in the presence of these users, if quantity is 0, returns to execution step 3；If quantity is
1, then perform step 4 two；If quantity is more than 1, it is emerging with the presence or absence of identical field interested or sense to compare these users
The merchandise news of interest, if it is judged that being yes, then perform step 5 one；If it is judged that being no, then step 5 two is performed；
Step 5 one, preset N sections advertising segment is searched in the advertisement play back device of lift car with the presence or absence of there are these use
The field of common interest corresponding to family or merchandise news interested, if it is judged that being no, then perform step 5 two；Such as
Fruit judged result is yes, then advertisement, which plays, plays corresponding sequence number in the advertisement play back device of control server controls lift car
Advertising segment, complete to return to execution step 5 two after playing；
Step 5 two, for each user, search preset N sections advertising segment in the advertisement play back device of lift car one by one
With the presence or absence of field interested corresponding to the user or merchandise news interested, if it is judged that being no, then return
Step 3；If it is judged that it is yes, then advertisement plays random in the advertisement play back device for controlling server controls lift car
The advertising segment of corresponding sequence number is played, return after playing is completed and performs step 3.
In step 4 two, if finding preset N sections advertising segment in the advertisement play back device of lift car has two sections
Field interested or merchandise news interested corresponding to the user above, then play according to numeric order.
In present embodiment, be stored in advertisement play the corresponding field interested of user in control server or
Merchandise news interested can be obtained by electric business platform, and when the quantity of storage is more, result of broadcast of the invention is better.
Advertisement broadcast method based on user interest under embodiment two, big data, this method are applied to escalator
Advertisement play back device in advertisement play；
Step 1: off-line phase, the preset N sections advertising segment in the advertisement play back device of lift car, and give respectively
Sequence number is played, N is the integer more than 1；
Step 2: advertisement play back device is played into control server by linking Internet advertisement, the advertisement plays control
The broadcastings sequence number of control server storage N section advertising segments and user's head image information for collecting and corresponding field interested or
Merchandise news interested；
Step 3: preset N sections advertising segment is suitable by sequence number is played in on-line stage, the advertisement play back device of lift car
Sequence plays；
Step 4: when there is personnel's opening elevator car, user's head image information is gathered, and is uploaded to advertisement and plays control clothes
Business device；Advertisement plays whether the head portrait quantity that control server judges to read is equal to 1, if it is judged that being yes, then performs
Step 4 one；If it is judged that being no, then step 5 is performed；
Step 4 one, advertisement play control whois lookup and whether there is user's head image information, if it is judged that being
It is no, then return to step three；If it is judged that being yes, then step 4 two is performed；
Step 4 two, preset N sections advertising segment is searched in the advertisement play back device of lift car with the presence or absence of there is the head portrait
Corresponding field interested or merchandise news interested, if it is judged that being no, then return to step three；If it is determined that knot
Fruit is yes, then advertisement plays the advertising film that corresponding sequence number is played in the advertisement play back device of control server controls lift car
Section, complete to return to execution step 3 after playing；
Step 5: the user's head image information read is uploaded into advertisement plays control server, advertisement plays control clothes
Business device searches the quantity in the presence of these head portraits, if quantity is 0, returns to execution step 3；If quantity is 1, step is performed
Rapid 42；If quantity is more than 1, compare these users with the presence or absence of identical field interested or commodity interested letter
Breath, if it is judged that being yes, then perform step 5 one；If it is judged that being no, then step 5 two is performed；
Step 5 one, preset N sections advertising segment is searched in the advertisement play back device of lift car with the presence or absence of there are these heads
The field of common interest or merchandise news interested as corresponding to, if it is judged that being no, then perform step 5 two；Such as
Fruit judged result is yes, then advertisement, which plays, plays corresponding sequence number in the advertisement play back device of control server controls lift car
Advertising segment, complete to return to execution step 5 two after playing；
Step 5 two, for each user, search preset N sections advertising segment in the advertisement play back device of lift car one by one
With the presence or absence of field interested corresponding to the user or merchandise news interested, if it is judged that being no, then return
Step 3；If it is judged that it is yes, then advertisement plays random in the advertisement play back device for controlling server controls lift car
The advertising segment of corresponding sequence number is played, return after playing is completed and performs step 3.
In step 4 two, if finding preset N sections advertising segment in the advertisement play back device of lift car has two sections
Field interested or merchandise news interested corresponding to the head portrait above, then play according to numeric order.
In present embodiment, be stored in advertisement play the corresponding field interested of user in control server or
Merchandise news interested can be obtained by electric business platform, and when the quantity of storage is more, result of broadcast of the invention is better.
Advertisement broadcast method based on user interest under embodiment three, big data, this method are applied to square
Advertisement in advertisement play back device plays；
Step 1: off-line phase, the preset N sections advertising segment in the advertisement play back device on square, and give play respectively
Sequence number, N are the integer more than 1；
Step 2: advertisement play back device is played into control server by linking Internet advertisement, the advertisement plays control
The broadcasting sequence number of control server storage N section advertising segments and the phone number collected and corresponding field interested or sense are emerging
The merchandise news of interest；
Step 3: preset N sections advertising segment is broadcast by numeric order is played in on-line stage, the advertisement play back device on square
Put；
Step 4: the phone number of user is read, and whether the number of users for judging to read is equal to 1, if it is determined that knot
Fruit is yes, then performs step 4 one；If it is judged that being no, then step 5 is performed；
Step 4 one, the phone number read is uploaded to advertisement broadcasting control server, advertisement plays control service
Device searches whether the phone number be present, if it is judged that being no, then return to step three；If it is judged that being yes, then hold
Row step 4 two；
Step 4 two, preset N sections advertising segment is searched in the advertisement play back device on square with the presence or absence of there is the phone number
Corresponding field interested or merchandise news interested, if it is judged that being no, then return to step three；If it is determined that knot
Fruit is yes, then advertisement plays the advertising segment that corresponding sequence number is played in the advertisement play back device on control server controls square, complete
Returned after into broadcasting and perform step 3；
Step 5: the phone number read is uploaded into advertisement plays control server, advertisement plays control server
The quantity in the presence of these phone numbers is searched, if quantity is 0, returns and performs step 3；If quantity is 1, step is performed
Rapid 42；If quantity is more than 1, compares these phone numbers and whether there is identical field interested or business interested
Product information, if it is judged that being yes, then perform step 5 one；If it is judged that being no, then step 3 is performed；
Step 5 one, the quantity of the phone number of common interest is pressed from order more at least arranged, and in the order
Preset N sections advertising segment is searched in the advertisement play back device on square one by one with the presence or absence of there is common interest corresponding to these users
Field or merchandise news interested, if it is judged that being yes, then advertisement plays the advertisement on control server controls square
The advertising segment of corresponding sequence number is played in playing device, after full entry arrangement cell-phone number is completed, is returned after broadcasting and performs step
Rapid three；If it is judged that being no, then step 3 is performed.
In step 4 two, if finding preset N sections advertising segment in the advertisement play back device on square has more than two sections
Field interested corresponding to the user or merchandise news interested, then play according to numeric order.
In present embodiment, be stored in advertisement play the corresponding field interested of user in control server or
Merchandise news interested can be obtained by electric business platform, and when the quantity of storage is more, result of broadcast of the invention is better.
Advertisement broadcast method based on user interest under embodiment four, big data, it is characterized in that：This method application
Advertisement in the advertisement play back device on square plays；
Step 1: off-line phase, the preset N sections advertising segment in the advertisement play back device on square, and give play respectively
Sequence number, N are the integer more than 1；
Step 2: advertisement play back device is played into control server by linking Internet advertisement, the advertisement plays control
The broadcastings sequence number of control server storage N section advertising segments and user's head image information for collecting and corresponding field interested or
Merchandise news interested；
Step 3: preset N sections advertising segment is broadcast by numeric order is played in on-line stage, the advertisement play back device on square
Put；
Step 4: gathering the head image information of user on square, and it is uploaded to advertisement and plays control server；Advertisement plays control
Whether the head portrait quantity that control server judges to read is equal to 1, if it is judged that being yes, then performs step 4 one；If sentence
Disconnected result is no, then performs step 5；
Step 4 one, advertisement play the head image information that control whois lookup whether there is the user, if it is judged that
It is no, then return to step three；If it is judged that being yes, then step 4 two is performed；
Step 4 two, to search preset N sections advertising segment in the advertisement play back device on square corresponding with the presence or absence of there is the head portrait
Field interested or merchandise news interested, if it is judged that being no, then return to step three；If it is judged that it is
It is that then advertisement plays the advertising segment that corresponding sequence number is played in the advertisement play back device on control server controls square, completes to broadcast
Returned after putting and perform step 3；
Step 5: the user's head image information read is uploaded into advertisement plays control server, advertisement plays control clothes
Business device searches the quantity in the presence of these head portraits, if quantity is 0, returns to execution step 3；If quantity is 1, step is performed
Rapid 42；If quantity is more than 1, compare these users with the presence or absence of identical field interested or commodity interested letter
Breath, if it is judged that being yes, then perform step 5 one；If it is judged that being no, then step 5 two is performed；
Step 5 one, the quantity of identical head portrait interested is pressed from order more at least arranged, and in the order one by one
Search preset N sections advertising segment in the advertisement play back device on square and whether there is the neck for having common interest corresponding to these users
Domain or merchandise news interested, if it is judged that being yes, then advertisement plays the advertisement broadcasting on control server controls square
The advertising segment of corresponding sequence number is played in device, after full entry arrangement head portrait is completed, is returned after broadcasting and performs step 3；Such as
Fruit judged result is no, then performs step 3.
In step 4 two, if finding preset N sections advertising segment in the advertisement play back device on square has more than two sections
Field interested corresponding to the head portrait or merchandise news interested, then play according to numeric order.
In present embodiment, be stored in advertisement play the corresponding field interested of user in control server or
Merchandise news interested can be obtained by electric business platform, and when the quantity of storage is more, result of broadcast of the invention is better.
Claims (8)
1. the advertisement broadcast method based on user interest under big data, it is characterized in that：The advertisement that this method is applied to escalator is broadcast
The advertisement put in device plays；
Step 1: off-line phase, the preset N sections advertising segment in the advertisement play back device of lift car, and give play respectively
Sequence number, N are the integer more than 1；
Step 2: advertisement play back device is played into control server by linking Internet advertisement, the advertisement plays control clothes
The broadcasting sequence number of business device storage N section advertising segments and the user identity collected and corresponding field interested or interested
Merchandise news；
Step 3: preset N sections advertising segment is broadcast by numeric order is played in on-line stage, the advertisement play back device of lift car
Put；
Step 4: when there are personnel to open dynamic lift car, the identity information of user is read by identity card reading device, and is sentenced
Whether the disconnected number of users read is equal to 1, if it is judged that being yes, then performs step 4 one；If it is judged that be it is no,
Then perform step 5；
Step 4 one, the subscriber identity information read is uploaded to advertisement broadcasting control server, advertisement plays control service
Device searches whether the identity information in the presence of the user, if it is judged that being no, then return to step three；If it is judged that it is
It is then to perform step 4 two；
Step 4 two, to search preset N sections advertising segment in the advertisement play back device of lift car corresponding with the presence or absence of there is the user
Field interested or merchandise news interested, if it is judged that being no, then return to step three；If it is judged that it is
It is that then advertisement plays the advertising segment that corresponding sequence number is played in the advertisement play back device of control server controls lift car, complete
Returned after into broadcasting and perform step 3；
Step 5: the subscriber identity information read is uploaded into advertisement plays control server, advertisement plays control server
The quantity of the identity information in the presence of these users is searched, if quantity is 0, returns and performs step 3；If quantity is 1,
Perform step 4 two；If quantity is more than 1, compare these users with the presence or absence of identical field or interested interested
Merchandise news, if it is judged that being yes, then perform step 5 one；If it is judged that being no, then step 5 two is performed；
Step 5 one, preset N sections advertising segment is searched in the advertisement play back device of lift car with the presence or absence of there are these users couple
The field for the common interest answered or merchandise news interested, if it is judged that being no, then perform step 5 two；If sentence
Disconnected result is yes, then advertisement plays the advertisement that corresponding sequence number is played in the advertisement play back device of control server controls lift car
Fragment, complete to return to execution step 5 two after playing；
Step 5 two, for each user, whether search in the advertisement play back device of lift car preset N sections advertising segment one by one
In the presence of field interested corresponding to the user or merchandise news interested, if it is judged that being no, then return to step
Three；If it is judged that it is yes, then advertisement plays shuffle in the advertisement play back device for controlling server controls lift car
The advertising segment of corresponding sequence number, complete to return to execution step 3 after playing.
2. the advertisement broadcast method based on user interest under big data according to claim 1, it is characterized in that step 4 two
In, exist if finding preset N sections advertising segment in the advertisement play back device of lift car corresponding to more than the two sections users
Field interested or merchandise news interested, then play according to numeric order.
3. the advertisement broadcast method based on user interest under big data, it is characterized in that：The advertisement that this method is applied to escalator is broadcast
The advertisement put in device plays；
Step 1: off-line phase, the preset N sections advertising segment in the advertisement play back device of lift car, and give play respectively
Sequence number, N are the integer more than 1；
Step 2: advertisement play back device is played into control server by linking Internet advertisement, the advertisement plays control clothes
The broadcasting sequence number of business device storage N section advertising segments and the user's head image information collected and corresponding field interested or sense are emerging
The merchandise news of interest；
Step 3: preset N sections advertising segment is broadcast by numeric order is played in on-line stage, the advertisement play back device of lift car
Put；
Step 4: when there is personnel's opening elevator car, user's head image information is gathered, and is uploaded to advertisement and plays control service
Device；Advertisement plays whether the head portrait quantity that control server judges to read is equal to 1, if it is judged that being yes, then performs step
Rapid 41；If it is judged that being no, then step 5 is performed；
Step 4 one, advertisement play control whois lookup whether there is user's head image information, if it is judged that be it is no, then
Return to step three；If it is judged that being yes, then step 4 two is performed；
Step 4 two, to search preset N sections advertising segment in the advertisement play back device of lift car corresponding with the presence or absence of there is the head portrait
Field interested or merchandise news interested, if it is judged that being no, then return to step three；If it is judged that it is
It is that then advertisement plays the advertising segment that corresponding sequence number is played in the advertisement play back device of control server controls lift car, complete
Returned after into broadcasting and perform step 3；
Step 5: the user's head image information read is uploaded into advertisement plays control server, advertisement plays control server
The quantity in the presence of these head portraits is searched, if quantity is 0, returns and performs step 3；If quantity is 1, step 4 is performed
Two；If quantity is more than 1, compares these users and whether there is identical field interested or merchandise news interested,
If it is judged that being yes, then step 5 one is performed；If it is judged that being no, then step 5 two is performed；
Step 5 one, preset N sections advertising segment is searched in the advertisement play back device of lift car with the presence or absence of there are these head portraits pair
The field for the common interest answered or merchandise news interested, if it is judged that being no, then perform step 5 two；If sentence
Disconnected result is yes, then advertisement plays the advertisement that corresponding sequence number is played in the advertisement play back device of control server controls lift car
Fragment, complete to return to execution step 5 two after playing；
Step 5 two, for each user, whether search in the advertisement play back device of lift car preset N sections advertising segment one by one
In the presence of field interested corresponding to the user or merchandise news interested, if it is judged that being no, then return to step
Three；If it is judged that it is yes, then advertisement plays shuffle in the advertisement play back device for controlling server controls lift car
The advertising segment of corresponding sequence number, complete to return to execution step 3 after playing.
4. the advertisement broadcast method based on user interest under big data according to claim 3, it is characterized in that step 4 two
In, exist if finding preset N sections advertising segment in the advertisement play back device of lift car corresponding to more than the two sections head portraits
Field interested or merchandise news interested, then play according to numeric order.
5. the advertisement broadcast method based on user interest under big data, it is characterized in that：The advertisement that this method is applied to square plays
Advertisement in device plays；
Step 1: off-line phase, the preset N sections advertising segment in the advertisement play back device on square, and give play sequence number respectively,
N is the integer more than 1；
Step 2: advertisement play back device is played into control server by linking Internet advertisement, the advertisement plays control clothes
The broadcasting sequence number of business device storage N section advertising segments and the phone number collected and corresponding field interested or interested
Merchandise news；
Step 3: preset N sections advertising segment plays by numeric order is played in on-line stage, the advertisement play back device on square；
Step 4: the phone number of user is read, and whether the number of users for judging to read is equal to 1, if it is judged that being
It is then to perform step 4 one；If it is judged that being no, then step 5 is performed；
Step 4 one, the phone number read is uploaded to advertisement broadcasting control server, advertisement plays control server and looked into
Look for and whether there is the phone number, if it is judged that being no, then return to step three；If it is judged that being yes, then step is performed
Rapid 42；
Step 4 two, to search preset N sections advertising segment in the advertisement play back device on square corresponding with the presence or absence of there is the phone number
Field interested or merchandise news interested, if it is judged that being no, then return to step three；If it is judged that it is
It is that then advertisement plays the advertising segment that corresponding sequence number is played in the advertisement play back device on control server controls square, completes to broadcast
Returned after putting and perform step 3；
Step 5: the phone number read is uploaded into advertisement plays control server, advertisement plays control whois lookup
In the presence of the quantity of these phone numbers, if quantity is 0, returns and perform step 3；If quantity is 1, step 4 is performed
Two；If quantity is more than 1, compare these phone numbers with the presence or absence of identical field interested or commodity interested letter
Breath, if it is judged that being yes, then perform step 5 one；If it is judged that being no, then step 3 is performed；
Step 5 one, the quantity of the phone number of common interest is pressed from order more at least arranged, and in the order one by one
Search preset N sections advertising segment in the advertisement play back device on square and whether there is the neck for having common interest corresponding to these users
Domain or merchandise news interested, if it is judged that being yes, then advertisement plays the advertisement broadcasting on control server controls square
The advertising segment of corresponding sequence number is played in device, after full entry arrangement cell-phone number is completed, is returned after broadcasting and performs step 3；
If it is judged that being no, then step 3 is performed.
6. the advertisement broadcast method based on user interest under big data according to claim 5, it is characterized in that step 4 two
In, feel emerging corresponding to more than the two sections users if finding preset N sections advertising segment in the advertisement play back device on square and existing
The field of interest or merchandise news interested, then play according to numeric order.
7. the advertisement broadcast method based on user interest under big data, it is characterized in that：The advertisement that this method is applied to square plays
Advertisement in device plays；
Step 1: off-line phase, the preset N sections advertising segment in the advertisement play back device on square, and give play sequence number respectively,
N is the integer more than 1；
Step 2: advertisement play back device is played into control server by linking Internet advertisement, the advertisement plays control clothes
The broadcasting sequence number of business device storage N section advertising segments and the user's head image information collected and corresponding field interested or sense are emerging
The merchandise news of interest；
Step 3: preset N sections advertising segment plays by numeric order is played in on-line stage, the advertisement play back device on square；
Step 4: gathering the head image information of user on square, and it is uploaded to advertisement and plays control server；Advertisement plays control clothes
Whether the head portrait quantity that business device judges to read is equal to 1, if it is judged that being yes, then performs step 4 one；If it is determined that knot
Fruit is no, then performs step 5；
Step 4 one, advertisement play control whois lookup whether there is the user head image information, if it is judged that be it is no,
Then return to step three；If it is judged that being yes, then step 4 two is performed；
Step 4 two, search in the advertisement play back device on square preset N sections advertising segment and feel corresponding to the head portrait with the presence or absence of having
The field of interest or merchandise news interested, if it is judged that being no, then return to step three；If it is judged that be it is yes,
Then advertisement plays the advertising segment that corresponding sequence number is played in the advertisement play back device on control server controls square, completes after playing
Return and perform step 3；
Step 5: the user's head image information read is uploaded into advertisement plays control server, advertisement plays control server
The quantity in the presence of these head portraits is searched, if quantity is 0, returns and performs step 3；If quantity is 1, step 4 is performed
Two；If quantity is more than 1, compares these users and whether there is identical field interested or merchandise news interested,
If it is judged that being yes, then step 5 one is performed；If it is judged that being no, then step 5 two is performed；
Step 5 one, the quantity of identical head portrait interested is pressed from order more at least arranged, and search one by one in the order
In the advertisement play back device on square preset N sections advertising segment with the presence or absence of have the field of common interest corresponding to these users or
Merchandise news interested, if it is judged that being yes, then advertisement plays the advertisement play back device on control server controls square
The middle advertising segment for playing corresponding sequence number, after full entry arrangement head portrait is completed, returned after broadcasting and perform step 3；If sentence
Disconnected result is no, then performs step 3.
8. the advertisement broadcast method based on user interest under big data according to claim 7, it is characterized in that step 4 two
In, feel emerging corresponding to more than the two sections head portraits if finding preset N sections advertising segment in the advertisement play back device on square and existing
The field of interest or merchandise news interested, then play according to numeric order.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201610953672.3A CN107451850A (en) | 2016-11-03 | 2016-11-03 | Advertisement broadcast method based on user interest under big data |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610953672.3A CN107451850A (en) | 2016-11-03 | 2016-11-03 | Advertisement broadcast method based on user interest under big data |
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| CN201610953672.3A Pending CN107451850A (en) | 2016-11-03 | 2016-11-03 | Advertisement broadcast method based on user interest under big data |
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| CN108271047A (en) * | 2018-01-29 | 2018-07-10 | 河北三川科技有限公司 | Identity-based demonstrate,proves the accurate advertisement play system and method for information |
| CN109525737A (en) * | 2018-12-03 | 2019-03-26 | 商客通尚景信息技术江苏有限公司 | A kind of call Cut-in control method and system |
| CN109903114A (en) * | 2017-12-11 | 2019-06-18 | 日立楼宇技术（广州）有限公司 | The method and device of information triggering response in ladder |
| CN112423034A (en) * | 2020-10-23 | 2021-02-26 | 胡中大 | Intelligent playing control system and method for elevator advertising screen |
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| CN104609270A (en) * | 2015-02-05 | 2015-05-13 | 北京索德电气工业有限公司 | Intelligent elevator control system and method |
| CN105681830A (en) * | 2016-02-06 | 2016-06-15 | 优住（北京）科技股份公司 | Advertisement playing system and playing platform based on interest points of user |
| CN105868685A (en) * | 2015-12-29 | 2016-08-17 | 乐视致新电子科技（天津）有限公司 | Advertisement recommendation method and device based on face recognition |
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| CN104609270A (en) * | 2015-02-05 | 2015-05-13 | 北京索德电气工业有限公司 | Intelligent elevator control system and method |
| CN105868685A (en) * | 2015-12-29 | 2016-08-17 | 乐视致新电子科技（天津）有限公司 | Advertisement recommendation method and device based on face recognition |
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Cited By (5)
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| CN109903114A (en) * | 2017-12-11 | 2019-06-18 | 日立楼宇技术（广州）有限公司 | The method and device of information triggering response in ladder |
| CN108271047A (en) * | 2018-01-29 | 2018-07-10 | 河北三川科技有限公司 | Identity-based demonstrate,proves the accurate advertisement play system and method for information |
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| CN112423034A (en) * | 2020-10-23 | 2021-02-26 | 胡中大 | Intelligent playing control system and method for elevator advertising screen |
| CN112423034B (en) * | 2020-10-23 | 2022-08-02 | 深圳柯赛标识智能科技有限公司 | Intelligent playing control system and method for elevator advertising screen |
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Application publication date: 20171208 |