CN107437204A - Intelligent advertisement delivery system and method - Google Patents
Intelligent advertisement delivery system and method Download PDFInfo
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- CN107437204A CN107437204A CN201710692770.0A CN201710692770A CN107437204A CN 107437204 A CN107437204 A CN 107437204A CN 201710692770 A CN201710692770 A CN 201710692770A CN 107437204 A CN107437204 A CN 107437204A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
Abstract
The invention discloses a kind of intelligent advertisement delivery system, including ad distribution terminal and internet platform, the ad distribution terminal includes central processing unit and Wiring port, the ad distribution terminal is connected with man-machine interface, the ad distribution terminal through internet platform is connected with advertiser's management module, terminal user's subscription management module, advertising management module, statistical analysis module and database, and the database includes memory module.A kind of intelligent advertisement delivery system of the present invention and method, ad distribution terminal through internet platform is connected with advertiser's management module, terminal user's subscription management module, advertising management module, statistical analysis module and database, by setting up advertiser's management module and terminal user's subscription management module, so as to strengthen the management to advertiser and terminal user, avoid Internet advertising push chaotic.
Description
Technical field
The invention belongs to internet advertisement technology field, more specifically, more particularly to a kind of intelligent advertisement delivery system.
Meanwhile the invention further relates to a kind of method of intelligent advertisement issue.
Background technology
With the continuous progress of technology, China Internet has formed scale, and the Internet, applications move towards diversification.Internet
More and more profoundly change the study, work and life style of people, or even affect entire society's process.Internet is wide
Accuse is exactly that advertisement is launched on network by web advertisement platform.Utilize the ad banner on website, text link, multimedia
Method, in internet, publication or releasing advertisements, pass through a kind of high-tech advertising campaign mode of network delivery to Internet user.
Compared with traditional four big communications media (newspaper, magazine, TV, broadcast) advertisement and enjoying the outdoor advertising shown appreciation for somebody, internet
Advertisement has advantageous advantage, is the important part for implementing Modern Marketing media strategy.It can follow the trail of, study user's
Preference, this is the advantage of the relatively conventional media marketing in internet, and the basis of its precision marketing.This is almost the day of internet
Right advantage --- compared with traditional media, the internet behavior of the netizen of each ip behinds, custom, the personal information of registration are browsed, all
It can be obtained, excavated by technological means, by the long term accumulation and depth analysis to the above, advertiser just has an opportunity deeply
Understand user behavior and hobby, the advertisement letter most matched is selected according to the behavioral characteristic of each user, region, hobby etc.
Breath.One travel enthusiasts and an automotive hobbyist, when accessing the page of same website, it is seen that advertisement not phase
Together, because system have recorded their behavioural habits and hobby so that the setting of advertisement is no longer stereotyped.Certainly, reach
Various technical support is needed to this accuracy.
Now lack a kind of intelligent advertisement delivery system and method, ad distribution has very big development to dive in Internet advertising
For power, it is necessary to further optimization and perfect, traditional ad distribution delivery system lacks the management to advertiser and user terminal, holds
It is chaotic to easily cause push.
The content of the invention
The invention aims to solve shortcoming present in prior art, and a kind of intelligent advertisement issue proposed is
System and method.
To achieve the above object, the present invention provides following technical scheme：A kind of intelligent advertisement delivery system, including advertisement hair
Cloth terminal and internet platform, the ad distribution terminal include central processing unit and Wiring port, the ad distribution terminal
Man-machine interface is connected with, the ad distribution terminal through internet platform is connected with advertiser's management module, terminal user orders
Management module, advertising management module, statistical analysis module and database are read, the database includes memory module.
Preferably, the Wiring port is USB interface or RS232 communication interfaces.
Preferably, it is that windows platform is reliable that the database, which uses SQL Server 2000, SQL Server 2000,
The preferable database management language of property, is easily installed, disposes and uses.
Preferably, the man-machine interface includes display apparatus module, mouse module and Keysheet module, and the display apparatus module is
Light-emitting diode display module.
Preferably, advertiser's management module includes advertiser's Registering modules, advertiser's access control module and advertisement
Business's maintenance of information module.
Preferably, terminal user's subscription management module includes advertisement pop-up module and user subscribes to logging modle.
Preferably, the advertising management module safeguards mould including advertisement uploading module, ad review module, advertising message
Frame module under block, advertisement paying module, ad distribution module and advertisement.
Preferably, the statistical analysis module includes branch website statistical module, collects master station's point module and advertistics point
Analyse module.
The present invention also provides a kind of method of intelligent advertisement issue, comprises the following steps：
S1, advertiser's management module are audited to new advertiser's log-on message by advertiser's Registering modules, preserved；By wide
Accuse the realization of business's access control module and management, operation and access rights management are logged in advertiser；By setting advertiser information to tie up
Module is protected, advertiser, which resets or given for change, loses password, essential information modification；
S2, in advertising management module, upload ad content after logging in by setting advertisement uploading module, advertiser；It is logical
Ad review module is crossed, keeper audits advertisement legitimacy, correctness；By setting advertising message maintenance module, advertisement paying
It is preceding that advertisement essential information is changed；By advertisement paying module advertiser to the advertisement paying by examination ＆ verification；Pass through ad distribution
Module advertiser is to the advertisement paying by examination ＆ verification；Undercarriage after being expired by setting frame module under advertisement, advertisement；
S3, in terminal user's subscription management, by setting advertisement pop-up module, terminal user connect after wifi every
30min pop-up advertisements interface；By setting user to subscribe to logging modle, user inputs advertisement and logs in management, record subscription record；
S4, in statistical analysis module, by setting branch website statistical module, each station statistics branch website ad click feelings
Condition sends master server；Collect master station's point module by setting, master server counts all websites and subscribes to click situation；By setting
Advertistics analysis module is put, collects all states for uploading advertisement of advertiser and clicks on situation.
The technique effect and advantage of the present invention：A kind of intelligent advertisement delivery system of the present invention and method, ad distribution terminal
Advertiser's management module, terminal user's subscription management module, advertising management module, statistical analysis are connected with by internet platform
Module and database, by setting up advertiser's management module and terminal user's subscription management module, so as to strengthening to advertiser and
The management of terminal user, avoid Internet advertising push chaotic, in advertising management module, by setting advertisement uploading module,
Advertiser uploads ad content after logging in；By ad review module, keeper audits advertisement legitimacy, correctness；By setting
Advertising message maintenance module is put, advertisement essential information is changed before advertisement paying；By advertisement paying module advertiser to passing through
The advertisement paying of examination ＆ verification；By ad distribution module advertiser to the advertisement paying by examination ＆ verification；By setting advertisement undercarriage mould
Block, undercarriage after advertisement expires, in statistical analysis module, by setting branch website statistical module, each station statistics branch website is wide
Accuse click situation and send master server；Collect master station's point module by setting, master server counts all websites and subscribes to click feelings
Condition；By setting advertistics analysis module, collect all states for uploading advertisement of advertiser and click on situation, intelligent advertisement hair
Distribution system is more perfect than traditional advertisement distributing system, and operation is more stable.
Brief description of the drawings
Fig. 1 is the system block diagram of the present invention.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, below in conjunction with specific embodiment, to this
Invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, not
For limiting the present invention.Based on the embodiment in the present invention, those of ordinary skill in the art are not before creative work is made
The every other embodiment obtained is put, belongs to the scope of protection of the invention.
The present invention provides a kind of intelligent advertisement delivery system as shown in Figure 1, including ad distribution terminal and internet are put down
Platform, the ad distribution terminal include central processing unit and Wiring port, and the ad distribution terminal is connected with man-machine interface, institute
State ad distribution terminal through internet platform and be connected with advertiser's management module, terminal user's subscription management module, advertisement pipe
Reason module, statistical analysis module and database, the database include memory module.
The Wiring port is USB interface or RS232 communication interfaces, and the database uses SQL Server 2000,
SQL Server 2000 are the preferable database management languages of windows platform reliability, are easily installed, dispose and use, institute
Stating man-machine interface includes display apparatus module, mouse module and Keysheet module, and the display apparatus module is light-emitting diode display module, institute
Stating advertiser's management module includes advertiser's Registering modules, advertiser's access control module and advertiser information maintenance module, institute
Stating terminal user's subscription management module includes advertisement pop-up module and user's subscription logging modle, and the advertising management module includes
Under advertisement uploading module, ad review module, advertising message maintenance module, advertisement paying module, ad distribution module and advertisement
Frame module, the statistical analysis module include branch website statistical module, collect master station's point module and advertistics analysis module.
The present invention also provides a kind of method of intelligent advertisement issue, comprises the following steps：
S1, advertiser's management module are audited to new advertiser's log-on message by advertiser's Registering modules, preserved；By wide
Accuse the realization of business's access control module and management, operation and access rights management are logged in advertiser；By setting advertiser information to tie up
Module is protected, advertiser, which resets or given for change, loses password, essential information modification；
S2, in advertising management module, upload ad content after logging in by setting advertisement uploading module, advertiser；It is logical
Ad review module is crossed, keeper audits advertisement legitimacy, correctness；By setting advertising message maintenance module, advertisement paying
It is preceding that advertisement essential information is changed；By advertisement paying module advertiser to the advertisement paying by examination ＆ verification；Pass through ad distribution
Module advertiser is to the advertisement paying by examination ＆ verification；Undercarriage after being expired by setting frame module under advertisement, advertisement；
S3, in terminal user's subscription management, by setting advertisement pop-up module, terminal user connect after wifi every
30min pop-up advertisements interface；By setting user to subscribe to logging modle, user inputs advertisement and logs in management, record subscription record；
S4, in statistical analysis module, by setting branch website statistical module, each station statistics branch website ad click feelings
Condition sends master server；Collect master station's point module by setting, master server counts all websites and subscribes to click situation；By setting
Advertistics analysis module is put, collects all states for uploading advertisement of advertiser and clicks on situation.
In summary：A kind of intelligent advertisement delivery system of the present invention and method, ad distribution terminal through internet platform
Advertiser's management module, terminal user's subscription management module, advertising management module, statistical analysis module and database are connected with,
By setting up advertiser's management module and terminal user's subscription management module, so as to strengthen the pipe to advertiser and terminal user
Reason, avoid Internet advertising push chaotic, in advertising management module, by setting advertisement uploading module, after advertiser logs in
Upload ad content；By ad review module, keeper audits advertisement legitimacy, correctness；By setting advertising message to tie up
Module is protected, advertisement essential information is changed before advertisement paying；By advertisement paying module advertiser to being paid by the advertisement of examination ＆ verification
Take；By ad distribution module advertiser to the advertisement paying by examination ＆ verification；By setting frame module under advertisement, after advertisement expires
Undercarriage, in statistical analysis module, by setting branch website statistical module, each station statistics branch website ad click situation is sent
Master server；Collect master station's point module by setting, master server counts all websites and subscribes to click situation；By setting advertisement
Statistical analysis module, collect all states for uploading advertisement of advertiser and click on situation, intelligent advertisement delivery system is than traditional
Advertisement distributing system is more perfect, and operation is more stable.
In the present invention, unless otherwise clearly defined and limited, term " installation ", " connected ", " connection ", " fixation " etc.
Term should be interpreted broadly, for example, it may be being fixedly connected or being detachably connected, or be integrally connected；It can be machine
Tool connects or electrical connection；Can be joined directly together, can also be indirectly connected by intermediary, can be two members
Connection inside part.For the ordinary skill in the art, above-mentioned term can be understood in this hair as the case may be
Concrete meaning in bright.
Finally it should be noted that：The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention,
Although the present invention is described in detail with reference to the foregoing embodiments, for those skilled in the art, it still may be used
To be modified to the technical scheme described in foregoing embodiments, or equivalent substitution is carried out to which part technical characteristic,
Within the spirit and principles of the invention, any modification, equivalent substitution and improvements made etc., it should be included in the present invention's
Within protection domain.
Claims (9)
1. a kind of intelligent advertisement delivery system, including ad distribution terminal and internet platform, it is characterised in that：The advertisement hair
Cloth terminal includes central processing unit and Wiring port, and the ad distribution terminal is connected with man-machine interface, and the ad distribution is whole
End is connected with advertiser's management module, terminal user's subscription management module, advertising management module, statistical by internet platform
Analysis module and database, the database include memory module.
A kind of 2. intelligent advertisement delivery system according to claim 1, it is characterised in that：The Wiring port connects for USB
Mouth or RS232 communication interfaces.
A kind of 3. intelligent advertisement delivery system according to claim 1, it is characterised in that：The database uses SQL
Server 2000, SQL Server 2000 is the preferable database management language of windows platform reliability, be easily installed,
Deployment and use.
A kind of 4. intelligent advertisement delivery system according to claim 1, it is characterised in that：The man-machine interface includes display
Device module, mouse module and Keysheet module, the display apparatus module are light-emitting diode display module.
A kind of 5. intelligent advertisement delivery system according to claim 1, it is characterised in that：Advertiser's management module bag
Include advertiser's Registering modules, advertiser's access control module and advertiser information maintenance module.
A kind of 6. intelligent advertisement delivery system according to claim 1, it is characterised in that：Terminal user's subscription management
Module includes advertisement pop-up module and user subscribes to logging modle.
A kind of 7. intelligent advertisement delivery system according to claim 1, it is characterised in that：The advertising management module includes
Under advertisement uploading module, ad review module, advertising message maintenance module, advertisement paying module, ad distribution module and advertisement
Frame module.
A kind of 8. intelligent advertisement delivery system according to claim 1, it is characterised in that：The statistical analysis module includes
Branch website statistical module, collect master station's point module and advertistics analysis module.
A kind of 9. method of the intelligent advertisement issue described in claim 1, it is characterised in that：Comprise the following steps：
S1, advertiser's management module are audited to new advertiser's log-on message by advertiser's Registering modules, preserved；Pass through advertiser
Access control module, which is realized, logs in management, operation and access rights management to advertiser；By setting advertiser information to safeguard mould
Block, advertiser, which resets or given for change, loses password, essential information modification；
S2, in advertising management module, upload ad content after logging in by setting advertisement uploading module, advertiser；By wide
Auditing module is accused, keeper audits advertisement legitimacy, correctness；It is right before advertisement paying by setting advertising message maintenance module
Advertisement essential information is changed；By advertisement paying module advertiser to the advertisement paying by examination ＆ verification；Pass through ad distribution module
Advertiser is to the advertisement paying by examination ＆ verification；Undercarriage after being expired by setting frame module under advertisement, advertisement；
S3, in terminal user's subscription management, by setting advertisement pop-up module, terminal user is connected after wifi every 30min
Pop-up advertisement interface；By setting user to subscribe to logging modle, user inputs advertisement and logs in management, record subscription record；
S4, in statistical analysis module, by setting branch website statistical module, each station statistics branch website ad click situation hair
Send master server；Collect master station's point module by setting, master server counts all websites and subscribes to click situation；It is wide by setting
Statistical analysis module is accused, collects all states for uploading advertisement of advertiser and clicks on situation.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710692770.0A CN107437204A (en) | 2017-08-14 | 2017-08-14 | Intelligent advertisement delivery system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710692770.0A CN107437204A (en) | 2017-08-14 | 2017-08-14 | Intelligent advertisement delivery system and method |
Publications (1)
| Publication Number | Publication Date |
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| CN107437204A true CN107437204A (en) | 2017-12-05 |
Family
ID=60460545
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| Application Number | Title | Priority Date | Filing Date |
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| CN201710692770.0A Withdrawn CN107437204A (en) | 2017-08-14 | 2017-08-14 | Intelligent advertisement delivery system and method |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108271074A (en) * | 2018-01-19 | 2018-07-10 | 赵军 | A kind of method that advertising business is handled on line by set-top box embedded software and background server |
| WO2020037638A1 (en) * | 2018-08-24 | 2020-02-27 | 深圳市福瑞达显示技术有限公司 | Holographic fan screen advertisement distribution system |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN201352427Y (en) * | 2008-12-16 | 2009-11-25 | 许皓 | Digital advertising machine |
| CN202748836U (en) * | 2012-09-07 | 2013-02-20 | 北京联合大学 | Advertisement delivery system with precise feedback |
| CN103065256A (en) * | 2004-12-23 | 2013-04-24 | 华为技术有限公司 | Publishing system and publishing method of advertising business information |
| CN105117939A (en) * | 2015-08-25 | 2015-12-02 | 深圳前海餐台之尚媒体科技有限公司 | Cooperative advertisement delivery system and method |
-
2017
- 2017-08-14 CN CN201710692770.0A patent/CN107437204A/en not_active Withdrawn
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103065256A (en) * | 2004-12-23 | 2013-04-24 | 华为技术有限公司 | Publishing system and publishing method of advertising business information |
| CN201352427Y (en) * | 2008-12-16 | 2009-11-25 | 许皓 | Digital advertising machine |
| CN202748836U (en) * | 2012-09-07 | 2013-02-20 | 北京联合大学 | Advertisement delivery system with precise feedback |
| CN105117939A (en) * | 2015-08-25 | 2015-12-02 | 深圳前海餐台之尚媒体科技有限公司 | Cooperative advertisement delivery system and method |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108271074A (en) * | 2018-01-19 | 2018-07-10 | 赵军 | A kind of method that advertising business is handled on line by set-top box embedded software and background server |
| WO2020037638A1 (en) * | 2018-08-24 | 2020-02-27 | 深圳市福瑞达显示技术有限公司 | Holographic fan screen advertisement distribution system |
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| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WW01 | Invention patent application withdrawn after publication |
Application publication date: 20171205 |
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| WW01 | Invention patent application withdrawn after publication |