CN107423385A - User's deep layer label method for digging based on big data - Google Patents
User's deep layer label method for digging based on big data Download PDFInfo
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- CN107423385A CN107423385A CN201710588624.3A CN201710588624A CN107423385A CN 107423385 A CN107423385 A CN 107423385A CN 201710588624 A CN201710588624 A CN 201710588624A CN 107423385 A CN107423385 A CN 107423385A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2457—Query processing with adaptation to user needs
- G06F16/24573—Query processing with adaptation to user needs using data annotations, e.g. user-defined metadata
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F18/00—Pattern recognition
- G06F18/20—Analysing
- G06F18/23—Clustering techniques
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Abstract
The present invention provides a kind of user's deep layer label method for digging based on big data, and user's deep layer label method for digging includes:(1)According to the ID card No. of client, the information such as the native place of user, date of birth, sex are extracted;(2)Constellation, the Chinese zodiac, personality are further extrapolated according to the date of birth of client;(3)The species of product is bought according to client and some behavioural characteristics of user speculate the label of addition user;The user that business value is obtained according to the amount of consumption of client, the consumption frequency classifies.The present invention provides a kind of user's deep layer label method for digging based on big data, deeper label excavation is carried out to user, tagging management aspect is deep, to the accuracy of judgement of client.By carrying out labeling to user, the demand of client can be more accurately judged, safeguard and bind client.
Description
Technical field
The present invention relates to big data applied technical field, more particularly to a kind of user's deep layer label based on big data to excavate
Method.
Background technology
The process that user's portrait is established is exactly to add corresponding label, is referred to as labeling in Data Mining.Label is
The highly refined signature identification as obtained from analyzing user profile., can be more accurate by carrying out labeling to user
The true demand for judging client, safeguard and bind client.In the prior art, tagging management aspect is carried out not enough to user
Deep, the judgement to client is accurate not enough.
The content of the invention
It is an object of the invention to provide a kind of user's deep layer label method for digging based on big data, to solve above-mentioned skill
Art problem.
The present invention using following technical scheme in order to solve the above technical problems, realized:
A kind of user's deep layer label method for digging based on big data, it is characterised in that:According to user's social property, habits and customs
The user model of the labeling taken out with the information such as consumer behavior, user's deep layer label method for digging include:
(1)According to the ID card No. of client, the information such as the native place of user, date of birth, sex are extracted;
(2)Constellation, the Chinese zodiac, personality are further extrapolated according to the date of birth of client;
(3)The species of product is bought according to client and some behavioural characteristics of user speculate the label of addition user;According to client
The amount of consumption, consumption the frequency obtain business value user classification.
Preferably, carrying out cluster analysis to user according to These parameters synthesis, different user colony is finally given, each
Colony sets a label.
Preferably, according to the change of customer consumption volume, the consumption frequency and behavioural characteristic, the height of prediction customer loss probability
It is low, according to the height of customer loss probability, mark off different loss probability tags.
The beneficial effects of the invention are as follows:
The present invention provides a kind of user's deep layer label method for digging based on big data, and deeper label digging is carried out to user
Pick, tagging management aspect is deep, to the accuracy of judgement of client.By carrying out labeling to user, can more accurately judge
The demand of client, safeguard and bind client.
Embodiment
In order that the technical means, the inventive features, the objects and the advantages of the present invention are easy to understand, tie below
Specific embodiment is closed, the present invention is expanded on further, but following embodiments are only the preferred embodiments of the present invention, and it is not all.
Based on the embodiment in embodiment, those skilled in the art obtain other realities on the premise of creative work is not made
Example is applied, belongs to protection scope of the present invention.
Embodiment 1
A kind of user's deep layer label method for digging based on big data, it is characterised in that:According to user's social property, habits and customs
The user model of the labeling taken out with the information such as consumer behavior, user's deep layer label method for digging include:
(1)According to the ID card No. of client, the information such as the native place of user, date of birth, sex are extracted;
(2)Constellation, the Chinese zodiac, personality are further extrapolated according to the date of birth of client;
(3)The species of product is bought according to client and some behavioural characteristics of user speculate the label of addition user;According to client
The amount of consumption, consumption the frequency obtain business value user classification.
Embodiment 2
A kind of user's deep layer label method for digging based on big data, it is characterised in that:Practised according to user's social property, life
The information such as used and consumer behavior and the user model of a labeling taken out, user's deep layer label method for digging include:
(1)According to the ID card No. of client, the information such as the native place of user, date of birth, sex are extracted;
(2)Constellation, the Chinese zodiac, personality are further extrapolated according to the date of birth of client;
(3)The species of product is bought according to client and some behavioural characteristics of user speculate the label of addition user;According to client
The amount of consumption, consumption the frequency obtain business value user classification;
(4)Cluster analysis is carried out to user according to These parameters synthesis, finally gives different user colony, each colony sets one
Individual label.
Embodiment 3
A kind of user's deep layer label method for digging based on big data, it is characterised in that:Practised according to user's social property, life
The information such as used and consumer behavior and the user model of a labeling taken out, user's deep layer label method for digging include:
(1)According to the ID card No. of client, the information such as the native place of user, date of birth, sex are extracted;
(2)Constellation, the Chinese zodiac, personality are further extrapolated according to the date of birth of client;
(3)The species of product is bought according to client and some behavioural characteristics of user speculate the label of addition user;According to client
The amount of consumption, consumption the frequency obtain business value user classification;
(4)Cluster analysis is carried out to user according to These parameters synthesis, finally gives different user colony, each colony sets one
Individual label;
(5)According to customer consumption volume, consumption the frequency and behavioural characteristic change, predict customer loss probability height, according to
Family is lost in the height of probability, marks off different loss probability tags.
General principle, principal character and the advantages of the present invention of the present invention has been shown and described above.The technology of the industry
For personnel it should be appreciated that the present invention is not limited to the above embodiments, that described in above-described embodiment and specification is only the present invention
Preference, be not intended to limit the present invention, without departing from the spirit and scope of the present invention, the present invention also have it is various
Changes and improvements, these changes and improvements all fall within the protetion scope of the claimed invention.The claimed scope of the invention is by institute
Attached claims and its equivalent thereof.
Claims (3)
- A kind of 1. user's deep layer label method for digging based on big data, it is characterised in that:According to user's social property, life Custom and the information such as consumer behavior and the user model of a labeling taken out, user's deep layer label method for digging include:(1)According to the ID card No. of client, the information such as the native place of user, date of birth, sex are extracted;(2)Constellation, the Chinese zodiac, personality are further extrapolated according to the date of birth of client;(3)The species of product is bought according to client and some behavioural characteristics of user speculate the label of addition user;According to client The amount of consumption, consumption the frequency obtain business value user classification.
- 2. user's deep layer label method for digging according to claim 1 based on big data, it is characterised in that:According to above-mentioned Index comprehensive carries out cluster analysis to user, finally gives different user colony, and each colony sets a label.
- 3. user's deep layer label method for digging according to claim 1 based on big data, it is characterised in that:According to user The change of the amount of consumption, the consumption frequency and behavioural characteristic, the height of customer loss probability is predicted, according to the height of customer loss probability It is low, mark off different loss probability tags.
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Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN109460511A (en) * | 2018-10-25 | 2019-03-12 | 百度在线网络技术(北京)有限公司 | A kind of method, apparatus, electronic equipment and storage medium obtaining user's portrait |
CN110197402A (en) * | 2019-06-05 | 2019-09-03 | 中国联合网络通信集团有限公司 | User tag analysis method, device, equipment and storage medium based on user group |
CN110956188A (en) * | 2018-09-26 | 2020-04-03 | 北京融信数联科技有限公司 | Population behavior track digital coding method based on mobile communication signaling data |
CN112258209A (en) * | 2020-09-01 | 2021-01-22 | 武汉策微信息科技有限公司 | Intelligent grading and tracking system for clients |
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US20130268317A1 (en) * | 2010-12-07 | 2013-10-10 | Digital Foodie Oy | Arrangement for facilitating shopping and related method |
CN105279533A (en) * | 2015-10-28 | 2016-01-27 | 上汽通用汽车有限公司 | Vehicle user tag management method and system |
CN105787071A (en) * | 2016-03-02 | 2016-07-20 | 浪潮通信信息系统有限公司 | Method for carrying out mobile phone user behavior portrait based on informationized label |
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US20130268317A1 (en) * | 2010-12-07 | 2013-10-10 | Digital Foodie Oy | Arrangement for facilitating shopping and related method |
CN102609471A (en) * | 2012-01-18 | 2012-07-25 | 康睿 | Method and device for precisely analyzing network behaviors of Internet users |
CN105279533A (en) * | 2015-10-28 | 2016-01-27 | 上汽通用汽车有限公司 | Vehicle user tag management method and system |
CN105787071A (en) * | 2016-03-02 | 2016-07-20 | 浪潮通信信息系统有限公司 | Method for carrying out mobile phone user behavior portrait based on informationized label |
Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN110956188A (en) * | 2018-09-26 | 2020-04-03 | 北京融信数联科技有限公司 | Population behavior track digital coding method based on mobile communication signaling data |
CN109460511A (en) * | 2018-10-25 | 2019-03-12 | 百度在线网络技术(北京)有限公司 | A kind of method, apparatus, electronic equipment and storage medium obtaining user's portrait |
CN110197402A (en) * | 2019-06-05 | 2019-09-03 | 中国联合网络通信集团有限公司 | User tag analysis method, device, equipment and storage medium based on user group |
CN112258209A (en) * | 2020-09-01 | 2021-01-22 | 武汉策微信息科技有限公司 | Intelligent grading and tracking system for clients |
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Application publication date: 20171201 |