CN107423130A - Mobile terminal is broadcasted and the display systems and method of advertisement - Google Patents
Mobile terminal is broadcasted and the display systems and method of advertisement Download PDFInfo
- Publication number
- CN107423130A CN107423130A CN201710179404.5A CN201710179404A CN107423130A CN 107423130 A CN107423130 A CN 107423130A CN 201710179404 A CN201710179404 A CN 201710179404A CN 107423130 A CN107423130 A CN 107423130A
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- Prior art keywords
- broadcast
- advertisement
- model
- mobile terminal
- barrage
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/46—Multiprogramming arrangements
- G06F9/50—Allocation of resources, e.g. of the central processing unit [CPU]
- G06F9/5005—Allocation of resources, e.g. of the central processing unit [CPU] to service a request
- G06F9/5027—Allocation of resources, e.g. of the central processing unit [CPU] to service a request the resource being a machine, e.g. CPUs, Servers, Terminals
- G06F9/5038—Allocation of resources, e.g. of the central processing unit [CPU] to service a request the resource being a machine, e.g. CPUs, Servers, Terminals considering the execution order of a plurality of tasks, e.g. taking priority or time dependency constraints into consideration
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
Abstract
The invention discloses the display systems and method of a kind of broadcast of mobile terminal and advertisement, it is related to internet mobile terminal application and development field.This method comprises the following steps：Broadcast or advertisement information receive；Broadcast or the priority processing of advertisement information；Broadcast or the FREQUENCY CONTROL of advertisement information；Broadcast or the displaying of advertisement.The present invention can show advertisement, and can displaying broadcast, while realize priority and FREQUENCY CONTROL to broadcast or advertisement.
Description
Technical field
The present invention relates to internet mobile terminal application and development field, is specifically related to a kind of exhibition of mobile terminal broadcast and advertisement
Show system and method.
Background technology
With the increase of mobile terminal APP (APPlication, using) quantity, mobile terminal, which has, many shows broadcast or wide
The mode of announcement, the implementation of most of company are：Broadcast is shown in the form of chat messages, or even some can only show one kind
The carrier information of information, advertisement or only displaying broadcast are only shown, can not realize while show broadcast and advertisement.
The content of the invention
The invention aims to overcome the shortcomings of above-mentioned background technology, there is provided a kind of exhibition of mobile terminal broadcast and advertisement
Show system and method, advertisement, and can displaying broadcast can be shown, while priority and FREQUENCY CONTROL are realized to broadcast or advertisement.
The present invention provides a kind of display systems of mobile terminal broadcast and advertisement, and the system includes barrage server, controller
And mobile terminal,
Barrage server comes the push of barrage message, and mobile terminal parses type of message, if type of message is broadcast
And/or adline, then barrage message is parsed, obtain unique sign of broadcast and/or the advertisement of barrage, broadcast and/
Or type, broadcast and/or the content of advertisement, the displaying time of barrage message of advertisement；The barrage message parsed is encapsulated
Into a model；Mobile terminal is by packaged pattern notification to controller；
After controller receives model, the priority of model and the last broadcast shown or advertisement priority are compared
Compared with, if the priority of model is high, just broadcast and/or advertisement corresponding to displaying model；If the priority of model is low, just do not open up
Broadcast and/or advertisement corresponding to representation model；If priority is identical, broadcast corresponding to comparison model and/or advertisement and last time
The broadcast shown or the id of advertisement, if id is identical, just show broadcast and/or advertisement corresponding to model；If id is differed,
Broadcast and/or advertisement corresponding to model are not just shown；
Obtain an array, the broadcast or advertisement that the storage of array each App is shown when starting；Take out each in array
Individual element, as a model；Broadcast and/or advertisement that whether this model sends for the first time are judged, if first
The secondary broadcast and/or advertisement sent, just the time that last time in model shows is taken out, and current time compares, and judges ratio
Compared with time difference whether in default time interval T, if not in T, show corresponding to broadcast and/or advertisement；If
In T, the number of shown broadcast or advertisement is checked, if less than should show broadcast or wide in a frequency cycle
The number of announcement, if the number of shown broadcast or advertisement has been less than and needs the number that shows, show corresponding to broadcast and/or
Advertisement, otherwise do not show；
If a broadcast or advertisement had both met above-mentioned priority conditions, meet above-mentioned frequency cycle again, then to this
Bar is broadcasted or advertisement is shown, and the time of displaying is until this broadcast or advertisement disappear automatically.
On the basis of above-mentioned technical proposal, the barrage server is come the push of barrage message using socket.
On the basis of above-mentioned technical proposal, the mobile terminal is using agency, by packaged pattern notification to controller,
Agency plays a part of notice in apple development language.
On the basis of above-mentioned technical proposal, in the barrage message parsed, show that the picture of barrage only pushes
The part particular address of picture address, the common portion of picture address is not pushed, picture address is returned to by others configuration interface
Common portion.
On the basis of above-mentioned technical proposal, the default time interval T is 60 minutes, and 60 minutes are from background service
The display broadcast or the frequency cycle length of advertisement that device obtains.
The present invention also provides a kind of methods of exhibiting of mobile terminal broadcast and advertisement, comprises the following steps：
A, barrage server comes the push of barrage message, and mobile terminal parses type of message, if type of message is wide
Broadcast and/or adline, then barrage message is parsed, obtain unique sign, the broadcast of broadcast and/or the advertisement of barrage
And/or type, broadcast and/or the content of advertisement, the displaying time of barrage message of advertisement；The barrage message parsed is sealed
Dress up a model；Mobile terminal is by packaged pattern notification to controller；
B, after controller receives model, the priority of model and the last broadcast shown or advertisement priority are carried out
Compare, if the priority of model is high, just show broadcast and/or advertisement corresponding to model；If the priority of model is low, just not
Show broadcast and/or advertisement corresponding to model；If priority is identical, broadcast and/or advertisement and upper one corresponding to comparison model
The id of the secondary broadcast shown or advertisement, if id is identical, just show broadcast and/or advertisement corresponding to model；If id not phases
Together, broadcast and/or advertisement corresponding to model are not just shown；
C, an array, the broadcast or advertisement that the storage of array each App is shown when starting are obtained；Take out every in array
One element, as a model；Judge broadcast and/or advertisement that whether this model sends for the first time, if the
The broadcast and/or advertisement once sent, just the time that last time in model shows is taken out, and current time compares, and judges
The time difference compared whether in default time interval T, if not in T, shows corresponding broadcast and/or advertisement；Such as
Fruit checks the number of shown broadcast or advertisement in T, if less than should be shown in a frequency cycle broadcast or
The number of advertisement, if the number of shown broadcast or advertisement has been less than and needs the number that shows, show corresponding to broadcast and/
Or advertisement, otherwise do not show；
If D, a broadcast or advertisement had both met the priority conditions in step B, meet the frequency week in step C again
Phase, then this broadcast or advertisement are shown, the time of displaying is until this broadcast or advertisement disappear automatically.
On the basis of above-mentioned technical proposal, in step A, the barrage server is pushed barrage message using socket
Come over.
On the basis of above-mentioned technical proposal, in step A, the mobile terminal is using agency, by packaged pattern notification
To controller, act on behalf of and play a part of notice in apple development language.
On the basis of above-mentioned technical proposal, in step A, in the barrage message parsed, the figure of barrage is shown
Piece only pushes the part particular address of picture address, does not push the common portion of picture address, is returned by others configuration interface
The common portion of picture address.
On the basis of above-mentioned technical proposal, in step C, the default time interval T is 60 minutes, be within 60 minutes from
The display broadcast or the frequency cycle length of advertisement that background server obtains.
Compared with prior art, advantages of the present invention is as follows：
(1) present invention can show advertisement, and can displaying broadcast, while realize priority and frequency control to broadcast or advertisement
System.The present invention can be these broadcast or advertisement sets priority, preferential to show that priority is high, it might even be possible to displaying
FREQUENCY CONTROL, the control of multi-frequency are placed on mobile terminal progress, than more efficient, optimize the performance of server.
(2) after user connects barrage server, if backstage has broadcast message to bring this by barrage server push
Individual barrage message, what is walked is socket passages, and it is one complete for picture only to have pushed in some useful letter airingType
Address http://www.douyu.com/imge/braodcast.png (sample), wherein http://www.douyu.com/
Imge is the publicly-owned part of many pictures, and this part is returned by interface, and this part of braodcast.png is just pushed away by socket
Come over, a sufficient address is spliced in mobile terminal, greatly saves flow, and saving flow means to reduce cost.
(3) mobile terminal is not two priority classes of the server to displaying to two priority classes, if server remember it is each
User showed that those were broadcasted, then the broadcast that will be shown and last broadcast are compared, the processing data amount pole of server
Greatly, therefore the operation of two priority classes mobile terminal is placed on, each mobile terminal only needs to handle the broadcast of oneself, is significantly reduced
The pressure of server.
(4) control of the mobile terminal to frequency, it is not FREQUENCY CONTROL of the server to displaying, if server remembers each use
Family showed that those were broadcasted, then the broadcast that will be shown and last broadcast are compared, and the processing data amount of server is very big,
Therefore the operation of FREQUENCY CONTROL is placed on mobile terminal, each mobile terminal only needs to handle the broadcast of oneself, is significantly reduced service
The pressure of device.
(5) present invention realizes FREQUENCY CONTROL to broadcast, can so reduce disturbing for the broadcast to user or advertisement
Disturb, avoid user from receiving too many broadcast or advertisement.
(6) present invention has shared a set of priority and FREQUENCY CONTROL condition, shows advertisement still according to airingType
Broadcast.
Brief description of the drawings
Fig. 1 is the flow chart of the methods of exhibiting of mobile terminal broadcast and advertisement in the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawings and specific embodiment the present invention is described in further detail.
The embodiment of the present invention provides the display systems of a kind of broadcast of mobile terminal and advertisement, the system include barrage server,
Controller and mobile terminal.
Shown in Figure 1, the embodiment of the present invention provides a kind of methods of exhibiting of mobile terminal broadcast and advertisement, including following step
Suddenly：
S1, broadcast or advertisement information receive
S101, barrage server are come the push of barrage message using socket, and mobile terminal uses function
GetItem parses the type of message that barrage server is sent, and judges that type of message is using function isEqualToString
No is broadcast and/or adline；
If S102, type of message are broadcast and/or adline, then can parses this barrage message
Come, obtain broadcast and/or the advertisement of barrage unique sign normalWholeAiringId, broadcast and/or the type of advertisement,
Broadcast and/or content content, the displaying time duration of barrage message of advertisement, in the barrage message parsed, exhibition
Show that the picture of barrage only pushes the part particular address of picture address, do not push the common portion of picture address, matched somebody with somebody by others
Put the common portion that interface returns to picture address；The type of broadcast and advertisement includes advertisement, notice；
After S103, mobile terminal parse barrage message above, the barrage message parsed is used into function
CreateModel is packaged into a DYAiringModel model, has many attributes in model, and these attributes are exactly in step S2
Parsing element；
S104, mobile terminal are using agency, by above-mentioned packaged DYAiringModel pattern notifications to controller, agency
Delegate plays a part of a notice in apple development language, sends the function of this notice and is
ReciveWholeAiring, given notice using this function；
The advantages of step S1：
After user connects barrage server, if backstage has broadcast message to bring this bullet by barrage server push
Curtain message, what is walked is socket passages, only pushed in some useful letter airingType for picture be one completely
Location http://www.douyu.com/imge/braodcast.png (sample), wherein http://www.douyu.com/imge
It is the publicly-owned part of many pictures, this part is returned by interface, and this part of braodcast.png is just pushed through by socket
Come, a sufficient address is spliced in mobile terminal, greatly saves flow, and saving flow means to reduce cost.
S2, broadcast or advertisement information priority processing
After proxy function reciveWholeAiring in controller receives model, function is used
IsShowWithHighPrivilege, judges whether priority meets condition：The priority of model and last time were shown
Broadcast or advertisement priority are compared, if the priority of model is high, just show broadcast and/or advertisement corresponding to model；Such as
The priority of fruit model is low, does not just show broadcast and/or advertisement corresponding to model；If priority is identical, with regard to comparison model pair
The id of the broadcast and/or advertisement answered and the last broadcast shown or advertisement, if id is identical, just show wide corresponding to model
Broadcast and/or advertisement；If id is differed, broadcast and/or advertisement corresponding to model are not just shown.
The advantages of step S2：
Mobile terminal is not two priority classes of the server to displaying, if server remembers each use to two priority classes
Family showed that those were broadcasted, then the broadcast that will be shown and last broadcast are compared, and the processing data amount of server is very big,
Therefore the operation of two priority classes is placed on mobile terminal, each mobile terminal only needs to handle the broadcast of oneself, is significantly reduced clothes
The pressure of business device.
S3, broadcast or advertisement information FREQUENCY CONTROL
The function of the FREQUENCY CONTROL of broadcast or advertisement information is isShowWithInFrequency, and this function returns
It is yes or no to return value, returns to yes, and representative meets frequency cycle, shows；NO is returned, illustrates to be unsatisfactory for frequency cycle, does not open up
Show broadcast, isShowWithInFrequency functions realize that logic is as follows：
S301, using function [DYSystemAirDeployModel sharedInstance] .frequencyArray,
An array is obtained, this storage of array is the broadcast or advertisement shown when each App starts；
S302, use for (NSInteger i=arr.count-1；i>=0；I--) for is circulated, inside for circulations
Use function [arr objectAtIndex:I], each element in array is taken out, as a model model；
S303, broadcast and/or advertisement that whether this model sends for the first time are judged, if sending for the first time
Broadcast and/or advertisement, just the time that last time in model shows is taken out, and the current time compares, judge to compare when
Between difference whether in default time interval T, such as：T=60 minutes, this 60 minutes are the displays obtained from background server
Broadcast or the frequency cycle length of advertisement, if not in 60 minutes, illustrate that this broadcast is not shown for a long time, meet
The frequency of displaying, YES is returned as, shows corresponding broadcast and/or advertisement；If this time is in 60 minutes, then just looks into
See the number hasShowAllTimesInFrequency of shown broadcast or advertisement, if less than in a frequency cycle
The number shouldShowTimes of broadcast or advertisement should be shown, if the number of shown broadcast or advertisement is less than needs
The number of displaying, yes is returned to, show corresponding broadcast and/or advertisement；Otherwise return to NO, do not show corresponding to broadcast and/or wide
Accusing, wherein hasShowAllTimesInFrequency is the number for storing the broadcast having shown that or advertisement,
ShouldShowTimes is time of the broadcast for needing to show in a frequency cycle or advertisement obtained from background server
Number.
The advantages of step S3：
(1) control of the mobile terminal to frequency, it is not FREQUENCY CONTROL of the server to displaying, if server remembers each use
Family showed that those were broadcasted, then the broadcast that will be shown and last broadcast are compared, and the processing data amount of server is very big,
Therefore the operation of FREQUENCY CONTROL is placed on mobile terminal, each mobile terminal only needs to handle the broadcast of oneself, is significantly reduced service
The pressure of device.
(2) FREQUENCY CONTROL to broadcast is realized, the harassing and wrecking of the broadcast or advertisement to user can be so reduced, avoid
User receives too many broadcast or advertisement.
S4, broadcast or the displaying of advertisement
If a broadcast had both met the priority conditions in step S2, meet the frequency cycle in step S3 again, so that it may
To use, function reciveWholeAiring is shown to this broadcast, and the time duration of displaying is until this is wide
Broadcast or advertisement disappears automatically, user can also close to this broadcast, according to the airingType of server broadcast and advertisement
Type Type, to use function refreshAiringQueue to draw different UI.
The advantages of step S4：A set of priority and FREQUENCY CONTROL condition has been shared, advertisement is shown according to airingType
Or broadcast.
In summary, the embodiment of the present invention, which realizes, receives a broadcast or advertisement information, to this message broadcasted
Processing, while priority and FREQUENCY CONTROL are realized to this broadcast or advertisement, it is the displaying of complete a broadcast or advertisement
Scheme.
Those skilled in the art can carry out various modifications and variations to the embodiment of the present invention, if these modifications and change
Type is within the scope of the claims in the present invention and its equivalent technologies, then these modifications and variations are also in protection scope of the present invention
Within.
The prior art that the content not being described in detail in specification is known to the skilled person.
Claims (10)
1. a kind of mobile terminal broadcast and the display systems of advertisement, it is characterised in that：The system include barrage server, controller and
Mobile terminal,
Barrage server by barrage message push come, mobile terminal parses type of message, if type of message be broadcast and/or
Adline, then barrage message is parsed, obtain unique sign, broadcast and/or the advertisement of broadcast and/or the advertisement of barrage
Type, broadcast and/or the content of advertisement, the displaying time of barrage message；The barrage message parsed is packaged into one
Model；Mobile terminal is by packaged pattern notification to controller；
After controller receives model, the priority of model and the last broadcast shown or advertisement priority are compared,
If the priority of model is high, broadcast and/or advertisement corresponding to model are just shown；If the priority of model is low, just do not show
Broadcast and/or advertisement corresponding to model；If priority is identical, broadcast corresponding to comparison model and/or advertisement and last exhibition
The broadcast shown or the id of advertisement, if id is identical, just show broadcast and/or advertisement corresponding to model；If id is differed, just
Broadcast and/or advertisement corresponding to model are not shown；
Obtain an array, the broadcast or advertisement that the storage of array each App is shown when starting；Take out each member in array
Element, as a model；Broadcast and/or advertisement that whether this model sends for the first time are judged, if sending out for the first time
The broadcast and/or advertisement to come over, just the time that last time in model shows is taken out, and current time compares, and judges what is compared
Time difference whether in default time interval T, if not in T, shows corresponding broadcast and/or advertisement；If in T
It is interior, check the number of shown broadcast or advertisement, if less than should be shown in a frequency cycle broadcast or advertisement
Number, if the number of shown broadcast or advertisement has been less than and needs the number that shows, show corresponding to broadcast and/or wide
Accuse, otherwise do not show；
If a broadcast or advertisement had both met above-mentioned priority conditions, meet above-mentioned frequency cycle again, then it is wide to this
Broadcast or advertisement is shown, the time of displaying is until this broadcast or advertisement disappear automatically.
2. mobile terminal broadcast as claimed in claim 1 and the display systems of advertisement, it is characterised in that：The barrage server makes
The push of barrage message is come with socket.
3. mobile terminal broadcast as claimed in claim 1 and the display systems of advertisement, it is characterised in that：The mobile terminal uses generation
Reason, by packaged pattern notification to controller, acts on behalf of and plays a part of notice in apple development language.
4. mobile terminal broadcast as claimed in claim 1 and the display systems of advertisement, it is characterised in that：The bullet parsed
In curtain message, show that the picture of barrage only pushes the part particular address of picture address, do not push the common portion of picture address,
The common portion of picture address is returned by other configuration interfaces.
5. mobile terminal broadcast as claimed in claim 1 and the display systems of advertisement, it is characterised in that：Between the default time
It it is 60 minutes every T, 60 minutes are the frequency cycle length for showing broadcast or advertisement obtained from background server.
6. a kind of mobile terminal broadcast and the methods of exhibiting of advertisement, it is characterised in that comprise the following steps：
A, barrage server by barrage message push come, mobile terminal parses type of message, if type of message be broadcast and/
Or adline, then barrage message is parsed, obtain unique sign of broadcast and/or the advertisement of barrage, broadcast and/or wide
Type, broadcast and/or the content of advertisement of announcement, the displaying time of barrage message；The barrage message parsed is packaged into one
Individual model；Mobile terminal is by packaged pattern notification to controller；
B, after controller receives model, the priority of model and the last broadcast shown or advertisement priority are compared
Compared with, if the priority of model is high, just broadcast and/or advertisement corresponding to displaying model；If the priority of model is low, just do not open up
Broadcast and/or advertisement corresponding to representation model；If priority is identical, broadcast corresponding to comparison model and/or advertisement and last time
The broadcast shown or the id of advertisement, if id is identical, just show broadcast and/or advertisement corresponding to model；If id is differed,
Broadcast and/or advertisement corresponding to model are not just shown；
C, an array, the broadcast or advertisement that the storage of array each App is shown when starting are obtained；Take out each in array
Element, as a model；Broadcast and/or advertisement that whether this model sends for the first time are judged, if for the first time
The broadcast and/or advertisement sent, just the time that last time in model shows is taken out, and current time compares, and judges to compare
Time difference whether in default time interval T, if not in T, show corresponding to broadcast and/or advertisement；If in T
It is interior, check the number of shown broadcast or advertisement, if less than should be shown in a frequency cycle broadcast or advertisement
Number, if the number of shown broadcast or advertisement has been less than and needs the number that shows, show corresponding to broadcast and/or wide
Accuse, otherwise do not show；
If D, a broadcast or advertisement had both met the priority conditions in step B, meet the frequency cycle in step C again, then
This broadcast or advertisement are shown, the time of displaying is until this broadcast or advertisement disappear automatically.
7. mobile terminal broadcast as claimed in claim 6 and the methods of exhibiting of advertisement, it is characterised in that：In step A, the barrage
Server is come the push of barrage message using socket.
8. mobile terminal broadcast as claimed in claim 6 and the methods of exhibiting of advertisement, it is characterised in that：In step A, the movement
, by packaged pattern notification to controller, act on behalf of using agency and play a part of notice in apple development language in end.
9. mobile terminal broadcast as claimed in claim 6 and the methods of exhibiting of advertisement, it is characterised in that：In step A, the parsing
In barrage message out, show that the picture of barrage only pushes the part particular address of picture address, do not push picture address
Common portion, the common portion of picture address is returned to by other configuration interfaces.
10. mobile terminal broadcast as claimed in claim 6 and the methods of exhibiting of advertisement, it is characterised in that：It is described pre- in step C
If time interval T be 60 minutes, be within 60 minutes the frequency cycle length of the display broadcast or advertisement obtained from background server.
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| CN201710179404.5A CN107423130B (en) | 2017-03-23 | 2017-03-23 | The display systems and method of mobile terminal broadcast and advertisement |
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| CN201710179404.5A CN107423130B (en) | 2017-03-23 | 2017-03-23 | The display systems and method of mobile terminal broadcast and advertisement |
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| CN108540850A (en) * | 2018-03-27 | 2018-09-14 | 优酷网络技术（北京）有限公司 | Barrage display methods and device |
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