CN107404445A - From the distribution method and distributor of media resource - Google Patents
From the distribution method and distributor of media resource Download PDFInfo
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- CN107404445A CN107404445A CN201610331705.0A CN201610331705A CN107404445A CN 107404445 A CN107404445 A CN 107404445A CN 201610331705 A CN201610331705 A CN 201610331705A CN 107404445 A CN107404445 A CN 107404445A
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- registering
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L47/00—Traffic control in data switching networks
- H04L47/70—Admission control; Resource allocation
- H04L47/80—Actions related to the user profile or the type of traffic
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Computer Hardware Design (AREA)
- General Engineering & Computer Science (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The distribution method from media resource that the present embodiment provides, in user record of the lower collection from media that impose a condition, distribution model is built according to user record, optimum distributing scheme from media resource is calculated by model, and optimum distributing scheme is embedded into from the accession page of media and accessed for user, to realize the allocative decision of setting, and make to reach optimal from the service efficiency of media resource.
Description
Technical field
The present invention relates to from field of media, and in particular to a kind of distribution method and distributor from media resource.
Background technology
As internet marches toward user's economy and social propagation epoch, increasing electric business company starts in social platform
It is middle operation oneself from media, by propagating all kinds of advertising campaign information in user group.But promotional advertisement is sent every time, will
That user cancels concern be present, be commonly called as " dry linting ".In order to reduce customer loss speed, we can be by from media
Setting, which is registered, gets traffic engineering capability, reduces churn rate.But as number of users increases, if allowing all users to enter daily
Row is registered, then the cost spent is too high.XX names user can register before would generally being arranged to daily.If but allow the people to register
Number is very few, then churn rate can also remain high.In addition, the flow number (amount of money) given of registering every time closes there is also similar
System.The amount of money is bigger, and churn rate is lower, but cost is also higher.
The content of the invention
In view of this, the present invention provides a kind of distribution method and distributor from media resource, for solving above-mentioned ask
Topic.
According to the first aspect of the invention, the present invention provides a kind of distribution method from media resource, including：Collection is default
Under the conditions of from the user data of media；Resource allocator model according to user data structure from media；According to the distribution
Model determines the optimum distributing scheme from media resource with certain number of users；And pass through the accession page from media
Realize the optimum distributing scheme.
Preferably, include under the collection preparatory condition from the user data of media：Gather in multiple periods, in fixation
Register the amount of money and change the number of users under conditions of planned number of registering；And in collection multiple periods, register planned number fixed and
Change the number of users under conditions of the amount of money of registering.
Preferably, in addition to：MySQL database is arrived into user data storage.
Preferably, it is described to be included according to user data structure from the distribution model of media resource：Registered according to fixation
The amount of money and change the user data under conditions of planned number of registering, pass through least square fitting number of users and the equation of planned number of registering
Formula；Register planned number according to fixed and change the user data under conditions of the amount of money of registering, pass through least square fitting number of users
With the equation for the amount of money of registering；And the equation and the number of users according to the number of users and planned number of registering and planned number of registering
The equation generation distribution model from media resource.
Preferably, it is described to realize that optimum distributing scheme includes from the accession page of media resource by described：In the visit
Ask the script of the embedded optimum distributing scheme in the html file of the page.
Preferably, it is described to include from media resource：Register reward and number of registering.
According to the second aspect of the invention, the present invention provides a kind of distributor from media resource, including：Collection is single
Member, for gathering under preparatory condition from the user data of media；Construction unit, for being built according to the user data from media
The distribution model of resource；Computing unit, for being determined according to the distribution model with certain number of users from media resource
Optimum distributing scheme；Unit is realized, for realizing the optimum distributing scheme from the accession page of media by described.
Preferably, the collecting unit includes：Gather in multiple periods, register the amount of money fixed and change planned number of registering
Under conditions of number of users；And in collection multiple periods, it is fixed register planned number and under conditions of changing the amount of money of registering
Number of users.
Preferably, in addition to：Memory cell, for user data storage to be arrived into MySQL database.
Preferably, the construction unit includes：Register the amount of money according to fixed and change the user under conditions of planned number of registering
Number, pass through least square fitting number of users and the equation for planned number of registering；Register planned number according to fixed and change the amount of money of registering
Under conditions of number of users, pass through least square fitting number of users and the equation of the amount of money of registering；And according to the user
Number and the equation of the equation for planned number of registering and the number of users and planned number of the registering generation distribution mould from media resource
Type.
The distribution method from media resource that the present embodiment provides, in the lower collection that imposes a condition from the user records of media,
Distribution model is built according to user record, calculated by model from the optimum distributing scheme of media resource, and by optimal allocation side
Case is embedded into from the accession page of media to be accessed for user, to realize the allocative decision of setting, and makes to make from media resource
Reach optimal with efficiency.
Brief description of the drawings
By referring to description of the following drawings to the embodiment of the present invention, above-mentioned and other purpose of the invention, feature and
Advantage will be apparent from, in the accompanying drawings：
Fig. 1 is the flow chart of the distribution method according to embodiments of the present invention from media resource；
Fig. 2 is the flow chart of structure according to embodiments of the present invention from the distribution model of media resource；
Fig. 3 be it is according to embodiments of the present invention according to distribution model determine with fixed number of users from media resource most
The flow chart of good allocative decision；
Fig. 4 is the structure chart of the distributor according to embodiments of the present invention from media resource.
Embodiment
Below based on embodiment, present invention is described, but the present invention is not restricted to these embodiments.Under
It is detailed to describe some specific detail sections in the literary detailed description to the present invention.Do not have for a person skilled in the art
The description of these detail sections can also understand the present invention completely.In order to avoid obscuring the essence of the present invention, known method, mistake
Journey, flow do not describe in detail.What other accompanying drawing was not necessarily drawn to scale.
Fig. 1 is the flow chart of the distribution method according to embodiments of the present invention from media resource, and the distribution method includes
Step 101-104.
In a step 101, gather under preparatory condition from the user data of media.
Here it is all kinds of social platforms, such as wechat, microblogging, Facebook from media.Below with social platform " wechat "
Exemplified by, illustrate how to gather user data by preparatory condition.Notice in wechat platform, be referred to as the wechat public from media
Number, hereafter with " public number " for referred to as.
Planned number difference of being registered in the different time sections of public number is set, the amount of money of registering (or reward of registering) is fixed value, then
Planned number of registering in different time sections is k1, k2 ... ..., kn, and corresponding data group is designated as data group A1, data group A2 ... ...,
An.For specific planned number of registering, daily initial user number is recorded, the same day is lost in number of users and (for public number, as taken
Disappear the number of users of concern).Example reference table 1.
Form 1
Amount of money difference of being registered in the different time sections of public number is set, planned number of registering is fixed value, then in different time sections
The amount of money of registering is designated as p1, p2 ... ..., pn, and corresponding data group is designated as data group B1, data group B2 ... ..., Bn.For specific
The amount of money of registering, record daily initial user number, the same day is lost in number of users and (for public number, as cancels the use of concern
Amount).Example reference table 2.
Form 2
In a preferred embodiment, the user data in above table 1 and form 2 is respectively stored into MYSQL database table
In, used for follow-up process.
In a step 102, the distribution model from media resource is built according to user data.
According to the user data in form 1 and form 2, by the analysis of various fitting algorithms register the amount of money, register planned number and
The relation of churn rate, and calculate its corresponding relational expression.For example, gone out to register the amount of money and user by least square fitting
Number of dropouts and the relational expression registered between planned number and customer loss number, further, the amount of money of registering, label are built by relational expression
To planned number and the governing equation of churn rate.It will be understood to those skilled in the art that the amount of money of registering here, name of registering
Volume be from two kinds of particular forms of media resource, other forms from media resource, such as signature shines, flow is given, Yong Hupai
The incentive measures such as name can be used for replacing the amount of money of registering in equation, have no effect on the structure of governing equation.This step
In the least square method (also known as least squares method) that is related to be a kind of mathematical optimization techniques, sought by the quadratic sum for minimizing error
The optimal function of data is looked for match.It can also realize that data are fitted by other optimisation techniques, so as to obtain governing equation.
In step 103, the optimum distributing scheme from media resource with certain number of users is determined according to distribution model.
For public number, certain number of users corresponds to the number of existing public number of concern, because number of users is a change
Data, it is possible to allocative decision is determined according to the originating subscriber number from media (quantity of originating subscriber should not be too low).
In this step, the number of users from media will be specified to substitute into the governing equation that step 102 is built, being obtained after solution should be from media
Register planned number and the optimal setting of the amount of money of registering.
At step 104, by realizing optimum distributing scheme from the accession page of media.
The optimal setting of register planned number and the amount of money of registering from media is embedded into from the accession page of media.For example,
Daily the register amount of money and planned number are stored in database, when user logs in the accession page from media write by HTML5, is looked into
Ask whether database can also be registered, if can be registered, to the amount of money of being registered corresponding to user's granting, register simultaneously
Number subtracts 1, so as to realize the register amount of money and the planned number of registering in optimum distributing scheme.
In a preferred embodiment, as shown in Fig. 2 " building the distribution model from media resource " bag of step 102
Include step 1021- steps 1025.
In step 1021, history attendance sheet A is read.History attendance sheet A is stored with the data of form 1.
In step 1022, registered planned number formula by least square fitting.
In step 1023, history attendance sheet B is read.History attendance sheet B is stored with the data of form 2.
In step 1024, registered amount of money formula by least square fitting.
In step 1025, governing equation is drawn.
In a preferred embodiment, as shown in figure 3, step 103 " determines there is certain user according to distribution model
Several optimum distributing scheme from media resource " includes step 1031- steps 1034.
In step 1031, it is determined that daily avail.
In step 1032, inquire about from the existing number of users of media.
In step 1033, according to governing equation solved function maximum.
In step 1034, it is determined that register planned number and the amount of money of registering.
In figure 3, daily avail and existing number of users are updated in the governing equation of Fig. 2 structures, it is determined that often
Register planned number and the amount of money of registering of day.
Lower mask body introduces the derivation of governing equation and the calculating process of register planned number and the amount of money.At the beginning of remembering public number
Beginning number of users is N0, daily turnover rate is ρ (a, b), and wherein a is daily planned number of registering, the amount of money that b is got when being and registering every time,
Then the number of users being lost in daily is N0·ρ(a,b)。
A) influence of the churn rate with planned number of registering daily is considered.
Customer loss probability is inversely proportional with the probability that user can register, i.e., the chance that a user can successfully register is got over
Greatly, then the probability that he is lost in is lower.And the probability that user successfully registers isIf the turnover rate influenceed by planned number of registering is ρ1
(a), then：
Wherein c1,c2For parameter.When planned number of registering is 0, ρ1(0)=c2, when register planned number maximum when, i.e., everybody can
To register, a=N0, now ρ1(N0)=c1+c2
Therefore, each data group (data group A1, data group A2 ... ...) in form 1 can determine one group of ρ1
(0), ρ1(N0) value, then average as final ρ1(0), ρ1(N0) value.Then turnover rate has just been obtained to be registered name
The formula that volume influences：
B) churn rate is calculated with the functional relation between the amount of money of registering using the data in form 2.
When daily planned number of registering is fixed, churn rate is inversely proportional with the amount of money of registering.When the amount of money of registering is 0, now
It is equal to the activity of registering that is not turned on, therefore churn rate ρ2(0)=ρ1(0), when register the amount of money convergence infinity when, user
Turnover rate levels off to 0, and therefore, the function that turnover rate is influenceed by the amount of money of registering can be expressed as：
ρ2(b)=ρ1(0)·em·b (3)
Wherein m is parameter, m<0
(3) formula both sides are taken the logarithm, and are obtained：
ln(ρ2(b))=ln (ρ1(0))+m·b (4)
(4) formula is linear equation, therefore m optimal value can be determined using least square method.
Fixed planned number of registering is constant, and the k different amount of money b that register are taken in tables of data B1,b2,b3,…,bk, can measure
Obtain k different turnover rate ρ2(b1),ρ2(b2),ρ2(b3),…,ρ2(bk), so as to obtain：
ln(ρ2(b1)),ln(ρ2(b2)),ln(ρ2(b3)),…,ln(ρ2(bk))
The object function of least square method is：
An optimal necessary condition is derivativeThen solve：
Therefore can obtain：
C) when expense of registering is fixed, number of users is retained daily with the functional relation between the amount of money of registering.
According to formula (2) and (7), can obtain：
The number of users retained daily
During public number operation, the daily running cost for being used to register is limited, if it is R, then R=ab, because
This a=R/b, bring formula (8) into, obtain：
For the ease of deriving, we replace the constant in (7) formula with symbol.Order
Then
D) active user's number ρ is obtained in the public number information table of MySQL database1(0).When churn rate is minimum
When, user's Retention highest, thereforeSo as to
The equation (13) does not have symbolic solution, after the amount of money b that registers is solved using the dichotomy of numerical solution, can calculate pair
Should be registered planned number a value.Integer is only in view of planned number of registering, therefore the processing that rounds up is carried out to a.
The distribution method that the present embodiment provides, in the lower collection that imposes a condition from the user records of media, according to user record
Distribution model is built, the optimal resource allocation scheme from media is calculated by model, and Resource Allocation Formula is embedded into from matchmaker
On the accession page of body, so that reaching optimal from the resource utilization of media.
Fig. 4 is the structure chart of the distributor according to embodiments of the present invention from media resource.Distributor 40 includes adopting
Collect unit 401, construction unit 402, computing unit 403 and realize unit 404.
Collecting unit 401 is gathered under preparatory condition from the user data of media.For example, gather in multiple periods, solid
Surely register the amount of money and change the number of users under conditions of planned number of registering, and in collection multiple periods, in fixed planned number of registering
And change the number of users under conditions of the amount of money of registering.Preferably, store data into MYSQL database.
Construction unit 402 builds the distribution model from media resource according to user data.
Computing unit 403 determines the optimum distributing scheme from media resource with fixed number of users according to distribution model.
Realize unit 404 by realizing optimum distributing scheme from the accession page of media.
In a preferred embodiment, the construction unit includes：Register the amount of money according to fixed and change the bar for planned number of registering
Number of users under part, pass through least square fitting number of users and the equation for planned number of registering；Register planned number according to fixed and change
The number of users become under conditions of the amount of money of registering, pass through least square fitting customer loss number and the equation for the amount of money of registering；With
And described in the equation generation of the equation and the number of users and planned number of registering according to the customer loss number and planned number of registering
From the distribution model of media resource.
The distributor that the present embodiment provides, in the lower collection that imposes a condition from the user records of media, according to user record
Distribution model is built, the optimal resource allocation scheme from media is calculated by model, and Resource Allocation Formula is embedded into from matchmaker
On the accession page of body, so that reaching optimal from the resource utilization of media.
Flow chart, block diagram in accompanying drawing illustrate the possible system frame of the system of the embodiment of the present invention, method, apparatus
Frame, function and operation, the square frame on flow chart and block diagram can represent one, program segment or only one section of code, described, journey
Sequence section and code are all the executable instructions for realizing regulation logic function.It should also be noted that described realize regulation logic work(
The executable instruction of energy can reconfigure, so as to generate new and program segment.Therefore the square frame of accompanying drawing and square frame order
It is the process and step for preferably diagram embodiment, without should be in this, as the limitation to invention itself.
The each or unit of system can be realized by hardware, firmware or software.Software is for example including using JAVA, C/C+
The coded program that the various programming languages such as +/C#, SQL are formed.Although provide the embodiment of the present invention in method and method legend
The step of and step order, but the step realize as defined in the executable instruction of logic function can reconfigure,
So as to generate new step.The step that the order of the step also should not be restricted solely in methods described and method legend
Sequentially, can need to be adjusted at any time according to function.Such as some steps therein are held parallel or according to reverse order
OK.
System and a method according to the invention can be deployed on single or multiple servers.For example, can will be different
Dispose respectively on a different server, form private server.Or can on multiple servers distributed deployment it is identical
Functional unit or system, to mitigate load pressure.The server includes but is not limited in same LAN and passed through
Multiple PCs of Internet connections, PC server, rolling reamer machine, supercomputer etc..
The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, for those skilled in the art
For, the present invention can have various changes and change.All any modifications made within spirit and principles of the present invention, it is equal
Replace, improve etc., it should be included in the scope of the protection.
Claims (10)
1. a kind of distribution method from media resource, including：
Gather under preparatory condition from the user data of media；
Distribution model according to user data structure from media resource；
The optimum distributing scheme from media resource with certain number of users is determined according to the distribution model；And
By realizing the optimum distributing scheme from the accession page of media.
2. distribution method according to claim 1, wherein, from the user data package of media under the collection preparatory condition
Include：
Gather in multiple periods, the amount of money is registered and number of users under conditions of changing planned number of registering fixed；And
Gather in multiple periods, planned number is registered and number of users under conditions of changing the amount of money of registering fixed.
3. distribution method according to claim 2, in addition to：MySQL database is arrived into user data storage.
4. distribution method according to claim 2, wherein, point according to user data structure from media resource
Include with model：
Register the amount of money according to fixed and change the user data under conditions of planned number of registering, pass through least square fitting number of users
With the equation for planned number of registering；
Register planned number according to fixed and change the user data under conditions of the amount of money of registering, pass through least square fitting number of users
With the equation for the amount of money of registering；And
According to the equation generation of the equation and the number of users of the number of users and planned number of registering and planned number of registering certainly
The distribution model of media resource.
5. distribution method according to claim 1, wherein, it is described by realizing described optimal point from the accession page of media
Include with scheme：
The script of the embedded optimum distributing scheme in the html file of the accession page.
6. distribution method according to claim 1, wherein, it is described to include from media resource：Register reward and number of registering.
7. a kind of distributor from media resource, including：
Collecting unit, for gathering under preparatory condition from the user data of media；
Construction unit, for the distribution model according to user data structure from media resource；
Computing unit, for being determined according to the distribution model with certain number of users from the optimal allocation side of media resource
Case；
Unit is realized, for by realizing the optimum distributing scheme from the accession page of media.
8. distributor according to claim 7, wherein, the collecting unit includes：
Gather in multiple periods, the amount of money is registered and number of users under conditions of changing planned number of registering fixed；And
Gather in multiple periods, planned number is registered and number of users under conditions of changing the amount of money of registering fixed.
9. distributor according to claim 8, in addition to：Memory cell, for the user data storage to be arrived
MySQL database.
10. distribution method according to claim 8, wherein, the construction unit includes：
Register the amount of money according to fixed and change the number of users under conditions of planned number of registering, by least square fitting number of users and
Register the equation of planned number；
Register planned number according to fixed and change the number of users under conditions of the amount of money of registering, by least square fitting number of users and
Register the equation of the amount of money；And
According to the equation generation of the equation and the number of users of the number of users and planned number of registering and planned number of registering certainly
The distribution model of media resource.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610331705.0A CN107404445B (en) | 2016-05-18 | 2016-05-18 | Self-media resource allocation method and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610331705.0A CN107404445B (en) | 2016-05-18 | 2016-05-18 | Self-media resource allocation method and device |
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| CN107404445B CN107404445B (en) | 2020-03-03 |
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| CN103380437A (en) * | 2011-02-21 | 2013-10-30 | 林泰永 | Online advertisement system and method for providing an online service based on a social commerce game |
| EP2703957A1 (en) * | 2012-08-31 | 2014-03-05 | BlackBerry Limited | Method to select word by swiping capacitive keyboard |
| CN104035987A (en) * | 2014-05-30 | 2014-09-10 | 南京邮电大学 | Method for ranking microblog network user influence |
| CN104598292A (en) * | 2014-12-15 | 2015-05-06 | 中山大学 | Adaptive streaming adaptation and resource optimization method applied to cloud-game system |
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2016
- 2016-05-18 CN CN201610331705.0A patent/CN107404445B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103380437A (en) * | 2011-02-21 | 2013-10-30 | 林泰永 | Online advertisement system and method for providing an online service based on a social commerce game |
| EP2703957A1 (en) * | 2012-08-31 | 2014-03-05 | BlackBerry Limited | Method to select word by swiping capacitive keyboard |
| CN104035987A (en) * | 2014-05-30 | 2014-09-10 | 南京邮电大学 | Method for ranking microblog network user influence |
| CN104598292A (en) * | 2014-12-15 | 2015-05-06 | 中山大学 | Adaptive streaming adaptation and resource optimization method applied to cloud-game system |
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| CN107404445B (en) | 2020-03-03 |
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