CN107341097A - Information pushing method and device - Google Patents
Information pushing method and device Download PDFInfo
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- CN107341097A CN107341097A CN201710527062.1A CN201710527062A CN107341097A CN 107341097 A CN107341097 A CN 107341097A CN 201710527062 A CN201710527062 A CN 201710527062A CN 107341097 A CN107341097 A CN 107341097A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention provides an information pushing method and device, wherein the method comprises the following steps: acquiring daily use behavior information of an application to be subjected to information push in a first preset time period, and installation information of the application on the current day and in preset days before the current day corresponding to the daily use behavior information; calculating the daily activity rate of the application according to the daily use behavior information of the application, the current day corresponding to the daily use behavior information and the installation information of the application in the preset number of days before the current day; and then calculating the active score of the information to be pushed to the application, and determining whether to push the information on the application according to the active score of the information, so that the information pushing efficiency is improved, and the information pushing efficiency on the application is improved.
Description
Technical field
The present invention relates to technical field of information processing, more particularly to a kind of information-pushing method and device.
Background technology
At present, after information master is pushed information in client application, advertising platform is according to client user to application
Installation behavior carry out charging.Operation or usage behavior after being installed as application is without charging.
In the prior art, installation of the client user to application, it may be possible to the demand of the application, it is also possible to duplicity
Immediately unloaded after installation, such as installation, or do not go to use after installation, cause information to promote mainly the information being sent in client application
Efficiency is poor.
The content of the invention
It is contemplated that at least solves one of technical problem in correlation technique to a certain extent.
Therefore, first purpose of the present invention is to propose a kind of information-pushing method, it is objective in the prior art for solving
In the application of family end the problem of information efficiency difference.
Second object of the present invention is to propose a kind of information push-delivery apparatus.
Third object of the present invention is to propose another information push-delivery apparatus.
Fourth object of the present invention is to propose a kind of non-transitorycomputer readable storage medium.
The 5th purpose of the present invention is to propose a kind of computer program product.
For the above-mentioned purpose, first aspect present invention embodiment proposes a kind of information-pushing method, including：
The day usage behavior information of the application of pending information push in the first preset time period is obtained, and day uses row
For the mount message of the application in preset number of days before the same day corresponding to information and the same day；
The mount message includes：When the mark of the application, the mark of the client of the installation application and installation
Between；
The day usage behavior information includes：The mark of the application, the mark of the client of the installation application, use
Type and usage time；
According to the day usage behavior information of the application, and before the same day corresponding to day usage behavior information and the same day
The mount message of the application in preset number of days, the day for calculating the application enliven rate；
According to the work for day enlivening rate, treating the information being pushed in the application of the application in the first preset time period
Jump fraction is calculated；
Determine whether to push described information in the application according to the fraction that enlivens of described information.
Further, the day usage behavior information according to the application, and work as corresponding to day usage behavior information
The mount message of the application before day and the same day in preset number of days, the rate of enlivening day of the application is calculated, including：
According to the day usage behavior information of the application, and before the same day corresponding to day usage behavior information and the same day
The mount message of the application in preset number of days, the acquisition same day is provided with the application, and usage type is answered for operation is described
The client of the application was installed before the first quantity of client, and the acquisition same day and the same day in preset number of days
Total quantity；
Day rate is enlivened by what the ratio of first quantity and the total quantity was defined as the application.
Further, it is described that rate is enlivened day according to the application in the first preset time period, treat be pushed to it is described should
The fraction that enlivens for the information used is calculated, including：
Rate is enlivened day according to the application in the first preset time period, calculate it is in first preset time period described should
It is per day to enliven rate；
Judge the application mount message or day usage behavior information in whether there is the characteristic value of information, the spy of information
Value indicative is used to represent the display location of information in the application；
Rate is enlivened according to the per day of the application in judged result and first preset time period, calculates and waits to push
Information on to the application enlivens fraction.
Further, described method can also include：
The pending information in rate, and the second preset time period of enlivening day of the application in second preset time period is pushed away
Before the day usage behavior information for the application sent, and the same day corresponding to day usage behavior information and the same day in preset number of days
The mount message of the application is supplied to the information master of information, and so as to information, master checks；Second preset time period be less than etc.
In first preset time period.
The information-pushing method of the embodiment of the present invention, answered by what pending information in the first preset time period of acquisition pushed
Day usage behavior information, and application before the same day corresponding to day usage behavior information and the same day in preset number of days
Mount message；It is pre- according to the day usage behavior information of application, and before the same day corresponding to day usage behavior information and the same day
If the mount message of the application in number of days, the day for calculating application enlivens rate；And then calculate and wait to be pushed to the work using upper information
Jump fraction, determines whether applying upper pushed information according to the fraction that enlivens of information, so as to improve information pushing efficiency, Jin Erti
The information efficiency of the upper push of height application.
For the above-mentioned purpose, second aspect of the present invention embodiment proposes a kind of information push-delivery apparatus, including：
Acquisition module, for obtaining the day usage behavior letter of the application of pending information push in the first preset time period
The mount message of the application before breath, and the same day corresponding to day usage behavior information and the same day in preset number of days；
The mount message includes：When the mark of the application, the mark of the client of the installation application and installation
Between；
The day usage behavior information includes：The mark of the application, the mark of the client of the installation application, use
Type and usage time；
First computing module, corresponded to for the day usage behavior information according to the application, and day usage behavior information
The same day and the same day before the application in preset number of days mount message, the day for calculating the application enliven rate；
Second computing module, for day enlivening rate according to the application in the first preset time period, treat and be pushed to institute
State and calculated using the fraction that enlivens of upper information；
Determining module, determine whether to push described information in the application for the fraction that enlivens according to described information.
Further, first computing module includes：
Acquiring unit, for the day usage behavior information according to the application, and work as corresponding to day usage behavior information
The mount message of the application before day and the same day in preset number of days, the acquisition same day is provided with the application, and uses class
Institute was installed in preset number of days before type is the first quantity of the client for running the application, and the acquisition same day and the same day
State the total quantity of the client of application；
Determining unit, for the ratio of first quantity and the total quantity to be defined as into enlivening day for the application
Rate.
Further, second computing module includes：
First computing unit, for enlivening rate day according to the application in the first preset time period, calculate described first
The per day of the application enlivens rate in preset time period；
Judging unit, for judge the application mount message or day usage behavior information in whether there is the spy of information
Value indicative, the characteristic value of information are used to represent the display location of information in the application；
Second computing unit, for according in judged result and first preset time period application it is per day
Rate is enlivened, calculate the information of waiting to be pushed in the application enlivens fraction.
Further, described device also includes：
Pushing module, for the application in the second preset time period to be enlivened day into rate, and the second preset time period
The day usage behavior information of the application of interior pending information push, and the same day corresponding to day usage behavior information and the same day it
The mount message of the application in preceding preset number of days is supplied to the information master of information, and so as to information, master checks；Described second is pre-
If the period is less than or equal to first preset time period.
The information push-delivery apparatus of the embodiment of the present invention, answered by what pending information in the first preset time period of acquisition pushed
Day usage behavior information, and application before the same day corresponding to day usage behavior information and the same day in preset number of days
Mount message；It is pre- according to the day usage behavior information of application, and before the same day corresponding to day usage behavior information and the same day
If the mount message of the application in number of days, the day for calculating application enlivens rate；And then calculate and wait to be pushed to the work using upper information
Jump fraction, determines whether applying upper pushed information according to the fraction that enlivens of information, so as to improve information pushing efficiency, Jin Erti
The information efficiency of the upper push of height application.
For the above-mentioned purpose, third aspect present invention embodiment proposes another information push-delivery apparatus, including memory,
Processor and storage are on a memory and the computer program that can run on a processor, it is characterised in that the processor is held
Information-pushing method as described above is realized during row described program.
To achieve these goals, fourth aspect present invention embodiment proposes a kind of computer-readable storage of non-transitory
Medium, when the instruction in the storage medium is executed by processor, realize method as described above.
For the above-mentioned purpose, fifth aspect present invention embodiment proposes a kind of computer program product, when the calculating
When instruction processing unit in machine program product performs, a kind of information-pushing method is performed, methods described includes：
The day usage behavior information of the application of pending information push in the first preset time period is obtained, and day uses row
For the mount message of the application in preset number of days before the same day corresponding to information and the same day；The mount message includes：
The mark of the application, the mark of the client of the installation application and set-up time；The day usage behavior information includes：
Mark, usage type and the usage time of the mark of the application, the client of the installation application；
According to the day usage behavior information of the application, and before the same day corresponding to day usage behavior information and the same day
The mount message of the application in preset number of days, the day for calculating the application enliven rate；
According to the work for day enlivening rate, treating the information being pushed in the application of the application in the first preset time period
Jump fraction is calculated；
Determine whether to push described information in the application according to the fraction that enlivens of described information.
The additional aspect of the present invention and advantage will be set forth in part in the description, and will partly become from the following description
Obtain substantially, or recognized by the practice of the present invention.
Brief description of the drawings
Of the invention above-mentioned and/or additional aspect and advantage will become from the following description of the accompanying drawings of embodiments
Substantially and it is readily appreciated that, wherein：
Fig. 1 is a kind of schematic flow sheet of information-pushing method provided in an embodiment of the present invention；
Fig. 2 is the schematic flow sheet of another information-pushing method provided in an embodiment of the present invention；
Fig. 3 is a kind of structural representation of information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 4 is the structural representation of another information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 5 is the structural representation of another information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 6 is the structural representation of another information push-delivery apparatus provided in an embodiment of the present invention.
Embodiment
Embodiments of the invention are described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end
Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached
The embodiment of figure description is exemplary, it is intended to for explaining the present invention, and is not considered as limiting the invention.
Below with reference to the accompanying drawings the information-pushing method and device of the embodiment of the present invention are described.
Fig. 1 is a kind of schematic flow sheet of information-pushing method provided in an embodiment of the present invention.As shown in figure 1, the information
Method for pushing comprises the following steps：
S101, the day usage behavior information for obtaining the application of pending information push in the first preset time period, Yi Ji
The mount message of application before the same day corresponding to usage behavior information and the same day in preset number of days；Mount message includes：Should
Mark, the mark of the client of installation application and set-up time；Day usage behavior information includes：Mark, the peace of application
Fill mark, usage type and the usage time of the client of application.
The executive agent of information-pushing method provided by the invention is information push-delivery apparatus, and information push-delivery apparatus specifically can be with
For advertising platform, the either software or hardware on advertising platform, or obtained for communication can be carried out with advertising platform
Software or hardware that the terminal for evidence of fetching either is installed on server or terminal or server etc..Terminal for example can be with
For mobile phone, PAD, computer etc..Information is such as can be advertisement, news.
In the present embodiment, information push-delivery apparatus can be obtained first using daily day usage behavior information, and daily
Mount message, the daily day usage behavior of the application of pending information push in the first preset time period is then obtained as needed
The mount message of application before information, and the corresponding same day and the same day in preset number of days.Wherein, the first preset time period
It can be one month or multiple moons, can specifically be set as needed.Preset number of days for example can be 7 days.For example, can
To obtain the day usage behavior information on Sunday, and Monday is to the mount message of the application on Sunday.
In the present embodiment, the mount message of application is typically stored at the postback_v4 positions of advertising platform, can be from this
The mount message of position acquisition application.The usage behavior information of application is typically stored at the sdk_dau positions of advertising platform, can be with
From the usage behavior information of position acquisition application.In the usage behavior information of application, usage type can be download behavior, peace
Dress behavior, operation action or unloading behavior etc..
S102, the day usage behavior information according to application, and the same day corresponding to day usage behavior information and the same day it
The mount message of application in preceding preset number of days, the day for calculating application enliven rate.
In the present embodiment, step 102 can specifically include procedure below：According to the day usage behavior information of application, and
The mount message of application before the same day corresponding to day usage behavior information and the same day in preset number of days, obtaining the same day is provided with
Using, and usage type is the first quantity of the client of operation application, and obtain preset number of days before the same day and the same day
The total quantity of the client of application was inside installed；Day rate is enlivened by what the ratio of the first quantity and total quantity was defined as applying.
In the present embodiment, information push-delivery apparatus can by the mount message for the application that postback_v4 positions store with
The usage behavior information of the application of sdk_dau positions storage, is done with the mark of the mark of application and client and occured simultaneously, got
The client that the same day is provided with application and usage type is applied for operation, and client is to the usage behavior of the application；And obtain
Getting the same day is not installed with applying, or the same day is provided with the installation letter for other clients applied described in application but off-duty
Breath, generation result set postback_join_aid_pkg_type.
With the day usage behavior information on Sunday, and Monday to illustrating exemplified by the mount message of the application on Sunday, this
When result set postback_join_aid_pkg_type in can include：Monday to Sunday corresponding postback_ daily
Join_pkg_run_uninstall days level tables；For example, can be preserved in level table in day corresponding to Friday, Friday installation is described to answer
Usage behavior of the client on Sunday to the application, for example, can include in nature's mystery table corresponding to Friday：
Join_aid_run=1:The user aid is having behavior of the operation using app two days later；
Join_pkg_run=1:The user aid is running a certain specific pkg from the download of hunter's platform two days later；
Join_aid_uninstall=1:The user aid is having behavior of the unloading using app two days later；
Join_pkg_uninstall=1:The user aid is having unloading from a certain specific of hunter's platform download two days later
Pkg.
S103, according to what is applied in the first preset time period day rate is enlivened, treat and be pushed to enlivening using upper information
Fraction is calculated.
In the present embodiment, information push-delivery apparatus can calculate the according to the rate of enlivening day applied in the first preset time period
The per day of application enlivens rate in one preset time period；Per day rate of enlivening according to being applied in the first preset time period determines to treat
It is pushed to and enlivens fraction using upper information.
In the present embodiment, wait to be pushed to referring to described information is pushed to application using the fraction that enlivens of upper information
When upper, the possible of information enlivens fraction.Because described information will be pushed to using upper, so needing the day of connected applications
Rate is enlivened to calculate the fraction that enlivens that may be pushed to using upper information, to determine whether to push information
It is upper to application.
S104, according to information enliven fraction determine whether apply upper pushed information.
Further, after step 104, described method can also include：The day that will be applied in second preset time period
The day usage behavior information of the application of pending information push in rate, and the second preset time period is enlivened, and day uses row
The information master of information is supplied to for the mount message of the application in preset number of days before the same day corresponding to information and the same day, so as to
Information master checks；Second preset time period is less than or equal to the first preset time period.
The information-pushing method of the embodiment of the present invention, answered by what pending information in the first preset time period of acquisition pushed
Day usage behavior information, and application before the same day corresponding to day usage behavior information and the same day in preset number of days
Mount message；It is pre- according to the day usage behavior information of application, and before the same day corresponding to day usage behavior information and the same day
If the mount message of the application in number of days, the day for calculating application enlivens rate；And then calculate and wait to be pushed to the work using upper information
Jump fraction, determines whether applying upper pushed information according to the fraction that enlivens of information, so as to improve information pushing efficiency, Jin Erti
The information efficiency of the upper push of height application.
Fig. 2 is the schematic flow sheet of another information-pushing method provided in an embodiment of the present invention, as shown in Fig. 2 in Fig. 1
On the basis of illustrated embodiment, step 103 specifically may comprise steps of：
S1031, according to the rate of enlivening day applied in the first preset time period, calculate the day of application in the first preset time period
Average active rate.
For example, in the case where the first preset time period is one month, the day of a middle of the month daily application can be lived
Jump rate is summed and is averaging, and is obtained the per day of application in the first preset time period and is enlivened rate.
In addition, in the present embodiment, it is also necessary to illustrate, if the same day is provided with application, and usage type is operation
First quantity of the client of application is less than predetermined number amount, such as 200, then shows the client of the operation application of this day
Negligible amounts, using this day it is per day enliven rate enliven that fraction calculates may be not accurate enough, information push-delivery apparatus can be
Calculate when enlivening fraction does not use the per day of this day to enliven rate wait being pushed to using upper information.
In addition, in the present embodiment, a white list can also be set, all applications in white list do not have to carry out waiting to push
Information enliven fraction calculating, can direct pushed information, information push-delivery apparatus can first inquire about white name before step 101
It is single, if being stored with the mark of application in white list, directly information to be pushed is pushed in the application；If in white list not
The mark of application is stored with, then performs step 101 to step 104.
It whether there is the characteristic value of information in S1032, the mount message for judging application or day usage behavior information, information
Characteristic value is used to represent the display location of information in the application.
In the present embodiment, a characteristic value, such as information can be corresponded to according to the possible display location of information in the application
Possible display location in the application is then character pair value w_500 under some advertisement position；In another example information does not have in the application
Possible display location is limited, then character pair value w_501.
S1033, according to applied in judged result and the first preset time period it is per day enliven rate, calculate and wait to be pushed to
Fraction is enlivened using upper information.
In the present embodiment, information push-delivery apparatus can inquire about the mount message or day usage behavior information of application, in judgement
State the two kinds of characteristic values that whether there is information in information；If in the absence of two kinds of characteristic values of information, information push-delivery apparatus according to
Below equation (1) calculates to wait to be pushed to enlivens fraction using upper information.
1/(1+e^(-beta)) (1)
Wherein, beta is the bias term in linear regression algorithm, and the value of the bias term is according to linear regression model (LRM) training
Obtain.
If w_500 characteristic values in above- mentioned information be present, in the absence of w_501 characteristic values, then calculate and treat according to below equation (2)
It is pushed to and enlivens fraction using upper information.
1/(1+e^(-w_500-beta)) (2)
If w_500 characteristic values and w_501 characteristic values in above- mentioned information be present, calculated according to below equation (3) and wait to push away
It is sent to and enlivens fraction using upper information.
1/(1+e^(-w_500-w_501-beta)) (3)
In the present embodiment, in the case of formula (3), information application is upper enliven fraction and be less than defined threshold when, then not
Push information on the respective advertisement position of the application, in the course of time, this is using the information being pushed on upper corresponding advertisement position
It is fewer and fewer, if the same day is provided with application, and when usage type is less than 500 for the first quantity of the client of operation application, use
The average active fraction of all advertisement positions decides whether the pushed information on the respective advertisement position of application；If all advertisement positions
Average active fraction is less than defined threshold, then forever will not on the respective advertisement position of application pushed information, otherwise can push
With being fluctuated back and forth between not pushing.
The information-pushing method of the embodiment of the present invention, answered by what pending information in the first preset time period of acquisition pushed
Day usage behavior information, and application before the same day corresponding to day usage behavior information and the same day in preset number of days
Mount message；It is pre- according to the day usage behavior information of application, and before the same day corresponding to day usage behavior information and the same day
If the mount message of the application in number of days, the day for calculating application enlivens rate；Enlivened day according to what is applied in the first preset time period
Rate, calculate the per day of application in the first preset time period and enliven rate；Judge the mount message or day usage behavior information of application
In whether there is the characteristic value of information, the characteristic value of information is used to represent the display location of information in the application；Tied according to judgement
The per day of application enlivens rate in fruit and the first preset time period, calculates to wait to be pushed to and enlivens fraction using upper information；
Determine whether applying upper pushed information according to the fraction that enlivens of information, so as to improve information pushing efficiency, and then improve application
The information efficiency of upper push.
Fig. 3 is a kind of structural representation of information push-delivery apparatus provided in an embodiment of the present invention.As shown in figure 3, including：Obtain
Modulus block 31, the first computing module 32, the second computing module 33 and determining module 34.
Wherein, acquisition module 31, for obtaining the day use of the application of pending information push in the first preset time period
The installation letter of the application before behavioural information, and the same day corresponding to day usage behavior information and the same day in preset number of days
Breath；The mount message includes：The mark of the application, the mark of the client of the installation application and set-up time；Institute
Stating day usage behavior information includes：The mark of the application, the mark of the client of the installation application, usage type and make
Use the time；
First computing module 32, for the day usage behavior information according to the application, and day usage behavior information pair
The mount message of the application before the same day and the same day answered in preset number of days, the day for calculating the application enliven rate；
Second computing module 33, for day enlivening rate according to the application in the first preset time period, treat and be pushed to
The fraction that enlivens of information in the application is calculated；
Determining module 34, determine whether to push the letter in the application for the fraction that enlivens according to described information
Breath.
Information push-delivery apparatus provided by the invention is specifically as follows advertising platform, or the software on advertising platform
Either hardware or the terminal or server for the acquisition data that can carry out communicate with advertising platform, either terminal or clothes
Software or hardware for being installed on business device etc..Terminal is such as can be mobile phone, PAD, computer.
In the present embodiment, information push-delivery apparatus can be obtained first using daily day usage behavior information, and daily
Mount message, the daily day usage behavior of the application of pending information push in the first preset time period is then obtained as needed
The mount message of application before information, and the corresponding same day and the same day in preset number of days.Wherein, the first preset time period
It can be one month or multiple moons, can specifically be set as needed.Preset number of days for example can be 7 days.For example, can
To obtain the day usage behavior information on Sunday, and Monday is to the mount message of the application on Sunday.
In the present embodiment, the mount message of application is typically stored at the postback_v4 positions of advertising platform, can be from this
The mount message of position acquisition application.The usage behavior information of application is typically stored at the sdk_dau positions of advertising platform, can be with
From the usage behavior information of position acquisition application.In the usage behavior information of application, usage type can be download behavior, peace
Dress behavior, operation action or unloading behavior etc..
Further, information push-delivery apparatus can also include：Pushing module, for will apply in the second preset time period
Enliven the day usage behavior information of the application of pending information push in rate, and the second preset time period day, and use day
The mount message of application before the same day corresponding to behavioural information and the same day in preset number of days is supplied to the information master of information, with
Notelet breath master checks；Second preset time period is less than or equal to the first preset time period.
The information push-delivery apparatus of the embodiment of the present invention, answered by what pending information in the first preset time period of acquisition pushed
Day usage behavior information, and application before the same day corresponding to day usage behavior information and the same day in preset number of days
Mount message；It is pre- according to the day usage behavior information of application, and before the same day corresponding to day usage behavior information and the same day
If the mount message of the application in number of days, the day for calculating application enlivens rate；And then calculate and wait to be pushed to the work using upper information
Jump fraction, determines whether applying upper pushed information according to the fraction that enlivens of information, so as to improve information pushing efficiency, Jin Erti
The information efficiency of the upper push of height application.
Further, with reference to reference to figure 4, on the basis of embodiment illustrated in fig. 3, first computing module 32 includes：
Acquiring unit 321 and determining unit 322.
Wherein, acquiring unit 321, for the day usage behavior information according to the application, and day usage behavior information
The mount message of the application before the corresponding same day and the same day in preset number of days, the acquisition same day are provided with the application,
And usage type is the first quantity of the client of the operation application, and before the acquisition same day and the same day in preset number of days
The total quantity of the client of the application was installed；
Determining unit 322, the day for the ratio of first quantity and the total quantity to be defined as to the application live
Jump rate.
In the present embodiment, information push-delivery apparatus can by the mount message for the application that postback_v4 positions store with
The usage behavior information of the application of sdk_dau positions storage, is done with the mark of the mark of application and client and occured simultaneously, got
The client that the same day is provided with application and usage type is applied for operation, and client is to the usage behavior of the application；And obtain
Getting the same day is not installed with applying, or the same day is provided with the installation letter for other clients applied described in application but off-duty
Breath, generation result set postback_join_aid_pkg_type.
With the day usage behavior information on Sunday, and Monday to illustrating exemplified by the mount message of the application on Sunday, this
When result set postback_join_aid_pkg_type in can include：Monday to Sunday corresponding postback_ daily
Join_pkg_run_uninstall days level tables；For example, can be preserved in level table in day corresponding to Friday, Friday installation is described to answer
Usage behavior of the client on Sunday to the application.
Further, with reference to reference to figure 5, on the basis of embodiment illustrated in fig. 3, second computing module 33 includes：
First computing unit 331, the computing unit 333 of judging unit 332 and second.
Wherein, the first computing unit 331, for enlivening rate day according to the application in the first preset time period, calculate
The per day of the application enlivens rate in first preset time period；
Judging unit 332, for judge the application mount message or day usage behavior information in whether there is information
Characteristic value, the characteristic value of information is used to represent the display location of information in the application；
Second computing unit 333, for the day according to the application in judged result and first preset time period
Average active rate, calculate the information of waiting to be pushed in the application enlivens fraction.
For example, in the case where the first preset time period is one month, the day of a middle of the month daily application can be lived
Jump rate is summed and is averaging, and is obtained the per day of application in the first preset time period and is enlivened rate.
In addition, in the present embodiment, it is also necessary to illustrate, if the same day is provided with application, and usage type is operation
First quantity of the client of application is less than predetermined number amount, such as 200, then shows the client of the operation application of this day
Negligible amounts, using this day it is per day enliven rate enliven that fraction calculates may be not accurate enough, information push-delivery apparatus can be
Calculate when enlivening fraction does not use the per day of this day to enliven rate wait being pushed to using upper information.
In addition, in the present embodiment, a white list can also be set, all applications in white list do not have to carry out waiting to push
Information enliven fraction calculating, can direct pushed information, information push-delivery apparatus can first inquire about white list, if in white list
The mark of application is stored with, then directly information to be pushed is pushed in the application.
In the present embodiment, a characteristic value, such as information can be corresponded to according to the possible display location of information in the application
Possible display location in the application is then character pair value w_500 under some advertisement position；In another example information does not have in the application
Possible display location is limited, then character pair value w_501.
In the present embodiment, information push-delivery apparatus can inquire about the mount message or day usage behavior information of application, in judgement
State the two kinds of characteristic values that whether there is information in information；If in the absence of two kinds of characteristic values of information, information push-delivery apparatus according to
Below equation (1) calculates to wait to be pushed to enlivens fraction using upper information.
1/(1+e^(-beta)) (1)
If w_500 characteristic values in above- mentioned information be present, in the absence of w_501 characteristic values, then calculate and treat according to below equation (2)
It is pushed to and enlivens fraction using upper information.
1/(1+e^(-w_500-beta)) (2)
If w_500 characteristic values and w_501 characteristic values in above- mentioned information be present, calculated according to below equation (3) and wait to push away
It is sent to and enlivens fraction using upper information.
1/(1+e^(-w_500-w_501-beta)) (3)
The information push-delivery apparatus of the embodiment of the present invention, answered by what pending information in the first preset time period of acquisition pushed
Day usage behavior information, and application before the same day corresponding to day usage behavior information and the same day in preset number of days
Mount message；It is pre- according to the day usage behavior information of application, and before the same day corresponding to day usage behavior information and the same day
If the mount message of the application in number of days, the day for calculating application enlivens rate；Enlivened day according to what is applied in the first preset time period
Rate, calculate the per day of application in the first preset time period and enliven rate；Judge the mount message or day usage behavior information of application
In whether there is the characteristic value of information, the characteristic value of information is used to represent the display location of information in the application；Tied according to judgement
The per day of application enlivens rate in fruit and the first preset time period, calculates to wait to be pushed to and enlivens fraction using upper information；
Determine whether applying upper pushed information according to the fraction that enlivens of information, so as to improve information pushing efficiency, and then improve application
The information efficiency of upper push.
Fig. 6 is the structural representation of another information push-delivery apparatus provided in an embodiment of the present invention.The information push-delivery apparatus
Including：
Memory 1001, processor 1002 and it is stored in the calculating that can be run on memory 1001 and on processor 1002
Machine program.
Processor 1002 realizes the information-pushing method provided in above-described embodiment when performing described program.
Further, information push-delivery apparatus also includes：
Communication interface 1003, for the communication between memory 1001 and processor 1002.
Memory 1001, for depositing the computer program that can be run on processor 1002.
Memory 1001 may include high-speed RAM memory, it is also possible to also including nonvolatile memory (non-
Volatile memory), a for example, at least magnetic disk storage.
Processor 1002, the information-pushing method described in above-described embodiment is realized during for performing described program.
If memory 1001, processor 1002 and the independent realization of communication interface 1003, communication interface 1003, memory
1001 and processor 1002 can be connected with each other by bus and complete mutual communication.The bus can be industrial standard
Architecture (Industry Standard Architecture, referred to as ISA) bus, external equipment interconnection
(Peripheral Component, referred to as PCI) bus or extended industry-standard architecture (Extended Industry
Standard Architecture, referred to as EISA) bus etc..The bus can be divided into address bus, data/address bus, control
Bus processed etc..For ease of representing, only represented in Fig. 6 with a thick line, it is not intended that an only bus or a type of
Bus.
Optionally, in specific implementation, if memory 1001, processor 1002 and communication interface 1003, are integrated in one
Realized on block chip, then memory 1001, processor 1002 and communication interface 1003 can be completed mutual by internal interface
Communication.
Processor 1002 is probably a central processing unit (Central Processing Unit, referred to as CPU), or
Person is specific integrated circuit (Application Specific Integrated Circuit, referred to as ASIC), or quilt
It is configured to implement one or more integrated circuits of the embodiment of the present invention.
The present embodiment also provides a kind of non-transitorycomputer readable storage medium, is stored thereon with computer program, its
It is characterised by, the program realizes information-pushing method as described above when being executed by processor.
The present embodiment also provides a kind of computer program product, when the instruction processing unit in the computer program product is held
During row, a kind of information-pushing method is performed, methods described includes：
The day usage behavior information of the application of pending information push in the first preset time period is obtained, and day uses row
For the mount message of the application in preset number of days before the same day corresponding to information and the same day；The mount message includes：
The mark of the application, the mark of the client of the installation application and set-up time；The day usage behavior information includes：
Mark, usage type and the usage time of the mark of the application, the client of the installation application；
According to the day usage behavior information of the application, and before the same day corresponding to day usage behavior information and the same day
The mount message of the application in preset number of days, the day for calculating the application enliven rate；
According to the work for day enlivening rate, treating the information being pushed in the application of the application in the first preset time period
Jump fraction is calculated；
Determine whether to push described information in the application according to the fraction that enlivens of described information.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or the spy for combining the embodiment or example description
Point is contained at least one embodiment or example of the present invention.In this manual, to the schematic representation of above-mentioned term not
Identical embodiment or example must be directed to.Moreover, specific features, structure, material or the feature of description can be with office
Combined in an appropriate manner in one or more embodiments or example.In addition, in the case of not conflicting, the skill of this area
Art personnel can be tied the different embodiments or example and the feature of different embodiments or example described in this specification
Close and combine.
In addition, term " first ", " second " are only used for describing purpose, and it is not intended that instruction or hint relative importance
Or the implicit quantity for indicating indicated technical characteristic.Thus, define " first ", the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the invention, " multiple " are meant that at least two, such as two, three
It is individual etc., unless otherwise specifically defined.
Any process or method described otherwise above description in flow chart or herein is construed as, and represents to include
Module, fragment or the portion of the code of the executable instruction of one or more the step of being used to realize custom logic function or process
Point, and the scope of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discuss suitable
Sequence, including according to involved function by it is basic simultaneously in the way of or in the opposite order, carry out perform function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system including the system of processor or other can be held from instruction
The system of row system, device or equipment instruction fetch and execute instruction) use, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicate, propagate or pass
Defeated program is for instruction execution system, device or equipment or the dress used with reference to these instruction execution systems, device or equipment
Put.The more specifically example (non-exhaustive list) of computer-readable medium includes following：Electricity with one or more wiring
Connecting portion (electronic installation), portable computer diskette box (magnetic device), random access memory (RAM), read-only storage
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device, and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium, which can even is that, to print the paper of described program thereon or other are suitable
Medium, because can then enter edlin, interpretation or if necessary with it for example by carrying out optical scanner to paper or other media
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each several part of the present invention can be realized with hardware, software, firmware or combinations thereof.Above-mentioned
In embodiment, software that multiple steps or method can be performed in memory and by suitable instruction execution system with storage
Or firmware is realized.Such as, if realized with hardware with another embodiment, following skill well known in the art can be used
Any one of art or their combination are realized：With the logic gates for realizing logic function to data-signal from
Logic circuit is dissipated, the application specific integrated circuit with suitable combinational logic gate circuit, programmable gate array (PGA), scene can compile
Journey gate array (FPGA) etc..
Those skilled in the art are appreciated that to realize all or part of step that above-described embodiment method carries
Suddenly it is that by program the hardware of correlation can be instructed to complete, described program can be stored in a kind of computer-readable storage medium
In matter, the program upon execution, including one or a combination set of the step of embodiment of the method.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, can also
That unit is individually physically present, can also two or more units be integrated in a module.Above-mentioned integrated mould
Block can both be realized in the form of hardware, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized in the form of software function module and as independent production marketing or in use, can also be stored in a computer
In read/write memory medium.
Storage medium mentioned above can be read-only storage, disk or CD etc..Although have been shown and retouch above
Embodiments of the invention are stated, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the present invention
System, one of ordinary skill in the art can be changed to above-described embodiment, change, replace and become within the scope of the invention
Type.
Claims (10)
- A kind of 1. information-pushing method, it is characterised in that including：Obtain the day usage behavior information of the application of pending information push in the first preset time period, and day usage behavior letter The mount message of the application before the same day corresponding to breath and the same day in preset number of days；The mount message includes：The mark of the application, the mark of the client of the installation application and set-up time；The day usage behavior information includes：Mark, the usage type of the mark of the application, the client of the installation application And usage time；It is default according to the day usage behavior information of the application, and before the same day corresponding to day usage behavior information and the same day The mount message of the application in number of days, the day for calculating the application enliven rate；Rate is enlivened day according to the application in the first preset time period, treat the information being pushed in the application active point Number is calculated；Determine whether to push described information in the application according to the fraction that enlivens.
- 2. according to the method for claim 1, it is characterised in that the day usage behavior information according to the application, with And the mount message of the application before the same day corresponding to day usage behavior information and the same day in preset number of days, described in calculating The day of application enlivens rate, including：It is default according to the day usage behavior information of the application, and before the same day corresponding to day usage behavior information and the same day The mount message of the application in number of days, the acquisition same day is provided with the application, and usage type is the operation application The total of the client of the application was installed before the first quantity of client, and the acquisition same day and the same day in preset number of days Quantity；Day rate is enlivened by what the ratio of first quantity and the total quantity was defined as the application.
- 3. according to the method for claim 1, it is characterised in that the day according to the application in the first preset time period Rate is enlivened, the fraction that enlivens for treating the information being pushed in the application is calculated, including：Rate is enlivened day according to the application in the first preset time period, calculates the application in first preset time period It is per day to enliven rate；Judge the application mount message or day usage behavior information in whether there is the characteristic value of information, the characteristic value of information For representing the display location of information in the application；Rate is enlivened according to the per day of the application in judged result and first preset time period, calculates institute to be pushed to State and enliven fraction using upper information.
- 4. according to the method for claim 1, it is characterised in that also include：The application in second preset time period is enlivened into pending information push in rate, and the second preset time period day It is described in preset number of days before the day usage behavior information of application, and the same day corresponding to day usage behavior information and the same day The mount message of application is supplied to the information master of information, and so as to information, master checks；Second preset time period is less than or equal to institute State the first preset time period.
- A kind of 5. information push-delivery apparatus, it is characterised in that including：Acquisition module, for obtaining the day usage behavior information of the application of pending information push in the first preset time period, with And the mount message of the application before the same day corresponding to day usage behavior information and the same day in preset number of days；The installation Information includes：The mark of the application, the mark of the client of the installation application and set-up time；The day usage behavior Information includes：Mark, usage type and the usage time of the mark of the application, the client of the installation application；First computing module, for the day usage behavior information according to the application, and work as corresponding to day usage behavior information The mount message of the application before day and the same day in preset number of days, enlivens rate the day for calculating the application；Second computing module, for day enlivening rate according to the application in the first preset time period, treat be pushed to it is described should The fraction that enlivens for the information used is calculated；Determining module, determine whether to push described information in the application for the fraction that enlivens according to described information.
- 6. device according to claim 5, it is characterised in that first computing module includes：Acquiring unit, for the day usage behavior information according to the application, and the same day corresponding to day usage behavior information with And the mount message of the application before the same day in preset number of days, the acquisition same day is provided with the application, and usage type is Described answer was installed before running the first quantity of the client of the application, and the acquisition same day and the same day in preset number of days The total quantity of client；Determining unit, day rate is enlivened for what the ratio of first quantity and the total quantity was defined as into the application.
- 7. device according to claim 5, it is characterised in that second computing module includes：First computing unit, for enlivening rate day according to the application in the first preset time period, calculate described first default The per day of the application enlivens rate in period；Judging unit, for judge the application mount message or day usage behavior information in whether there is the feature of information Value, the characteristic value of information are used to represent the display location of information in the application；Second computing unit, for according in judged result and first preset time period application it is per day active Rate, calculate the information of waiting to be pushed in the application enlivens fraction.
- 8. device according to claim 5, it is characterised in that also include：Pushing module, for enlivening day in rate, and the second preset time period for the application in the second preset time period to be treated It is pre- before entering the day usage behavior information of the application of row information push, and the same day corresponding to day usage behavior information and the same day If the mount message of the application in number of days is supplied to the information master of information, so as to information, master checks；Described second it is default when Between section be less than or equal to first preset time period.
- A kind of 9. information push-delivery apparatus, it is characterised in that including：Memory, processor and storage are on a memory and the computer program that can run on a processor, it is characterised in that institute The information-pushing method as described in any in claim 1-4 is realized when stating computing device described program.
- 10. a kind of non-transitorycomputer readable storage medium, is stored thereon with computer program, it is characterised in that the program The information-pushing method as described in any in claim 1-4 is realized when being executed by processor.
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| CN201710527062.1A CN107341097B (en) | 2017-06-30 | 2017-06-30 | Information pushing method and device |
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| CN201710527062.1A CN107341097B (en) | 2017-06-30 | 2017-06-30 | Information pushing method and device |
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| CN110069468A (en) * | 2019-03-18 | 2019-07-30 | 平安普惠企业管理有限公司 | It is a kind of to obtain the method and device of user demand, electronic equipment |
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| CN112182366A (en) * | 2020-09-15 | 2021-01-05 | 北京每日优鲜电子商务有限公司 | Information pushing method and device, electronic equipment and computer readable medium |
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| CN107341097B (en) | 2020-07-28 |
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