CN107256496A - Customer management method and system, server based on multi-platform data - Google Patents
Customer management method and system, server based on multi-platform data Download PDFInfo
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- CN107256496A CN107256496A CN201710392218.XA CN201710392218A CN107256496A CN 107256496 A CN107256496 A CN 107256496A CN 201710392218 A CN201710392218 A CN 201710392218A CN 107256496 A CN107256496 A CN 107256496A
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Abstract
The present invention provides a kind of Customer management method and system based on multi-platform data, server, comprises the following steps：Obtain the customer behavior data of trade company itself and the customer behavior data of line upper mounting plate；Different score values are set for different customer behaviors；According to acquired customer behavior data and the different corresponding score values of customer behavior, the score value of customer is calculated；It is correspondingly arranged for different score value sections as different grades；Score value section according to where the score value of the customer calculated, divides the grade of customer.The maximized possible customer group of covering of the Customer management method and system based on multi-platform data of the present invention, server, provides data for differentiated marketing and prepares.
Description
Technical field
The present invention relates to a kind of internet works software technical field, more particularly to a kind of customer's pipe based on multi-platform data
Manage method and system, server.
Background technology
In the prior art, the customer management system that trade company is used on the market carries out hierarchical management generally only for member,
And the dimension of divided rank is also relatively simple, even without any foundation, member is merely simply divided into several grades,
Grade classification is not carried out for all customer groups from various dimensions.
Specifically, the data that existing customer management system divided rank is used all are data in independent system, are not had
There are the data for introducing other line upper mounting plates, therefore cause the dimension face of customer's grade classification narrow.Therefore, in view of the system is special
Property, existing customer management system does not have data retention ability to other customer groups of meeting an ancient official title, is carrying out differentiated marketing
Shi Buneng reaches the aspect of customer's all standing, reduces marketing effectiveness.
The content of the invention
The shortcoming of prior art in view of the above, it is an object of the invention to provide a kind of Gu based on multi-platform data
Objective management method and system, server, based on multi-platform acquired customer behavior data, integrate customer behavior, and pass through one
Fixed marking rule sets corresponding score value for these behaviors, by being given a mark for customer and divided rank realizes pipe to customer
Reason, so that the maximized possible customer group of covering, provides data for differentiated marketing and prepare.
In order to achieve the above objects and other related objects, the present invention provides a kind of Customer management side based on multi-platform data
Method, comprises the following steps：Obtain the customer behavior data of trade company itself and the customer behavior data of line upper mounting plate；For difference
Customer behavior different score values are set；According to acquired customer behavior data and corresponding point different of customer behaviors
Value, calculates the score value of customer；It is correspondingly arranged for different score value sections as different grades；According to the score value of the customer calculated
The score value section at place, divides the grade of customer.
In one embodiment of the invention, the line upper mounting plate is flat including wechat, Alipay, microblogging, take-away platform, game
One or more combinations in platform, network shopping mall.
In one embodiment of the invention, the customer behavior include reading, thumb up, share, consume, play in one kind or
Multiple combinations.
In one embodiment of the invention, for different industries, the corresponding score value of same customer behavior is different.
In one embodiment of the invention, in addition to：After completing to the grade classification of customer, the customer under some grade is extracted
Population data.
Meanwhile, the present invention also provides a kind of customer management system based on multi-platform data, including acquisition module, first sets
Put module, computing module, the second setup module and division module；
The acquisition module is used to obtain the customer behavior data of trade company itself and the customer behavior data of line upper mounting plate；
First setup module is used to set different score values for different customer behaviors；
The computing module is used for according to acquired customer behavior data and the different corresponding score values of customer behavior,
Calculate the score value of customer；
Second setup module is used to be correspondingly arranged as different grades for different score value sections；
The score value section that the division module is used for according to where the score value of the customer calculated, divides the grade of customer.
In one embodiment of the invention, the line upper mounting plate is flat including wechat, Alipay, microblogging, take-away platform, game
One or more combinations in platform, network shopping mall.
In one embodiment of the invention, the customer behavior include reading, thumb up, share, consume, play in one kind or
Multiple combinations.
In one embodiment of the invention, in addition to extraction module, the extraction module is for completing the grade to customer
After division, the customer group data under some grade are extracted.
In addition, the present invention also provides a kind of server, including any of the above-described customer's pipe based on multi-platform data
Reason system.
As described above, the Customer management method and system based on multi-platform data of the present invention, server, have with following
Beneficial effect：
(1) customer relation management (Customer Relationship Management, CRM) platform is had by oneself based on trade company
And line upper mounting plate obtains customer behavior data, customer behavior is integrated；
(2) analysis modeling is carried out for the behavior of customer according to industry of different nature, binding model is to the different behaviors of customer
Given a mark, and hierarchy rules are set, by different score values correspondence in different customer's grades, so as to realize the marking to customer
And divided rank；
(3) different marketing strategies can be implemented according to the difference of customer's grade, data standard is provided for differentiated marketing
It is standby.
Brief description of the drawings
Fig. 1 is shown as the flow chart of the Customer management method based on multi-platform data of the present invention；
Fig. 2 is shown as the structural representation of the customer management system based on multi-platform data of the present invention；
Fig. 3 is shown as the structural representation of the server of the present invention.
Component label instructions
1 acquisition module
2 first setup modules
3 computing modules
4 second setup modules
5 division modules
Embodiment
Illustrate embodiments of the present invention below by way of specific instantiation, those skilled in the art can be by this specification
Disclosed content understands other advantages and effect of the present invention easily.The present invention can also pass through specific realities different in addition
The mode of applying is embodied or practiced, the various details in this specification can also based on different viewpoints with application, without departing from
Various modifications or alterations are carried out under the spirit of the present invention.It should be noted that, in the case where not conflicting, following examples and implementation
Feature in example can be mutually combined.
It should be noted that the diagram provided in following examples only illustrates the basic structure of the present invention in a schematic way
Think, then in schema only display with relevant component in the present invention rather than according to component count, shape and the size during actual implement
Draw, it is actual when implementing, and kenel, quantity and the ratio of each component can be a kind of random change, and its assembly layout kenel
It is likely more complexity.
Customer behavior data of the Customer management method and system based on multi-platform data based on trade company itself of the present invention
And the customer behavior data of other the Internet line upper mounting plates, the integration of the customer behavior data of multiple platforms is realized, so as to expand
The source of customer behavior data has been opened up, the width of data analysis is added；Meanwhile, establish beating for the full customer group of a set of covering
Divide management rule, the behavior that customer is produced on each platform is all provided with corresponding score value, realize customer behavior marking management,
And grade classification is carried out to customer according to marking, so that broken the limitation that grade classification can only be confined in member data, and
And all behaviors of customer are all realized with grade associated, cover all customer bases so that differentiated marketing strategies are covered
Crowd it is wider, to reach more preferable Customer management effect.
As shown in figure 1, the Customer management method based on multi-platform data of the present invention comprises the following steps：
Step S1, the customer behavior data for obtaining trade company itself and line upper mounting plate customer behavior data.
Specifically, line upper mounting plate includes one in wechat, Alipay, microblogging, take-away platform, gaming platform, network shopping mall
Plant or multiple combinations.Wherein, such as U.S. group's take-away of platform, Baidu is taken out to take out, be hungry；Network shopping mall such as Jingdone district store,
Only product meeting, Dangdang.com, everyday No. 1 shop, orchard etc..
Specifically, customer behavior include readings, thumb up, share, consume, play in one or more combine.
In practical operation, the customer management system of trade company itself is docked by interface with relation line upper mounting plate, so that
While the customer behavior data of trade company itself are obtained, corresponding customer behavior data are obtained from relation line upper mounting plate.
Step S2, different score values are set for different customer behavior.
Specifically, different customer behavior, is correspondingly arranged different score values.For example, 1 point of a reading behavior correspondence, one
Secondary 1.5 points of thumb up behavior correspondence, 2 points of a splitting glass opaque correspondence, 2.5 points of single purchase behavior correspondence, behavior pair of once playing
Answer 2.5 points, etc..
Preferably, the score value of every kind of customer behavior according to the actual requirements, can be adjusted at any time.
In addition, for different industries, such as catering industry, show business, cultural industry, same customer behavior correspondence
Score value can also be different.
Step S3, according to acquired customer behavior data and the different corresponding score values of customer behavior, calculate customer
Score value.
Preferably, according to customer behavior data and the corresponding score value of customer behavior, the score value corresponding to accumulation calculating customer,
So as to the quantitative management for being integrated customer behavior.For example, customer behavior data include a1, a2, a3, corresponding score value point
Not Wei b1, b2, b3, then the current score value of customer be a1b1+a2b2+a3b3.
Step S4, it is correspondingly arranged as different grades for different score value sections.
Specifically, different score value sections are correspondingly arranged as different grades, so that customer's grade and customer behavior be accumulated
Divide and associate.For example, will [0,100) score value section correspond to the first estate；Will [100,200) score value section correspond to second etc.
Level；Will [200,300) score value section correspond to the tertiary gradient；Will [300,400) score value section correspond to the fourth estate, the like,
So as to realize the grade classification of customer.
Step S5, the score value section according to where the score value of the customer calculated, divide the grade of customer.
Specifically, when the score value of customer belongs to a certain score value section, then customer belongs to the corresponding grade of score value section.Extremely
This, by the marking to customer and grade classification, realizes the evaluation to customer.
Preferably, in addition to：After completing to the grade classification of customer, the customer group data under some grade are extracted.Root
According to the difference of customer's grade, trade company can implement different marketing strategies, prepare so as to provide data for differentiated marketing.
The Customer management method based on multi-platform data of the present invention is expanded on further below by specific embodiment.
1st, the system and interface included
(1) customer management system of trade company itself.
(2) line upper mounting plate.
Line upper mounting plate includes wechat, Alipay, microblogging, the one or more taken out in platform, gaming platform, network shopping mall
Combination.
(3) api interface.
The customer management system of trade company itself is docked by api interface with line upper mounting plate.
2nd, the system integration
(1) customer management system of trade company itself is docked with each line upper mounting plate by api interface.
(2) after the completion of docking, crawler behavior of the customer on other platforms is integrated into by trade company itself by OpenID
Customer management system.
OpenID is the digital identity identification framework of a customer-centric, and it has open, dispersiveness.OpenID's
Create and be based on such a concept：We can be by URI come the unique identities of one website of certification.Similarly, we can also
It is used as the authentication of user in this way.Because URI is the core in the whole network world, it is the use based on URI
Family authentication provides extensive, solid foundation.
The Part I of OpenID systems is authentication, i.e., how by URI come certification user identity.Current website
All it is to carry out login authentication by username and password, this means that everybody is required for registered user's name in each website and close
Code, even if you use same password.If using OpenID, your station address (URI) is exactly your user name, and
Your cryptosecurity is stored on an OpenID site for service.
(3) customer behavior marking rule is created in the customer management system of trade company itself, is that different customer behaviors is set
Put corresponding score value.
3rd, business realizing
(1) customer behavior marking regulation management is created in customer management system, the customer behavior for integrating completion is set
Corresponding score value, customer completes a kind of behavior will obtain a score value in identity attribute
(2) customer's hierarchical management rule is created in customer management system, each grade sets one customer behavior of management
Score value section, by customer marking rule associated with Integral Rule.
(3) when using customer's hierarchy rules, the customer group data under corresponding grade can be obtained.
As shown in Fig. 2 the customer management system based on multi-platform data of the present invention is set including acquisition module 1, first
Module 2, computing module 3, the second setup module 4 and division module 5.
Acquisition module 1 is used to obtain the customer behavior data of trade company itself and the customer behavior data of line upper mounting plate.
Specifically, line upper mounting plate includes one in wechat, Alipay, microblogging, take-away platform, gaming platform, network shopping mall
Plant or multiple combinations.Wherein, such as U.S. group's take-away of platform, Baidu is taken out to take out, be hungry；Network shopping mall such as Jingdone district store,
Only product meeting, Dangdang.com, everyday No. 1 shop, orchard etc..
Specifically, customer behavior include readings, thumb up, share, consume, play in one or more combine.
In practical operation, the customer management system of trade company itself is docked by interface with relation line upper mounting plate, so that
While the customer behavior data of trade company itself are obtained, corresponding customer behavior data are obtained from relation line upper mounting plate.
First setup module 2 is used to set different score values for different customer behaviors.
Specifically, different customer behavior, is correspondingly arranged different score values.For example, 1 point of a reading behavior correspondence, one
Secondary 1.5 points of thumb up behavior correspondence, 2 points of a splitting glass opaque correspondence, 2.5 points of single purchase behavior correspondence, behavior pair of once playing
Answer 2.5 points, etc..
Preferably, the score value of every kind of customer behavior according to the actual requirements, can be adjusted at any time.
In addition, for different industries, such as catering industry, show business, cultural industry, same customer behavior correspondence
Score value can also be different.
Computing module 3 is connected with the setup module 2 of acquisition module 1 and first, for according to acquired customer behavior data
And the different corresponding score values of customer behavior, calculate the score value of customer.
Preferably, according to customer behavior data and the corresponding score value of customer behavior, the score value corresponding to accumulation calculating customer,
So as to the quantitative management for being integrated customer behavior.For example, customer behavior data include a1, a2, a3, corresponding score value point
Not Wei b1, b2, b3, then the current score value of customer be a1b1+a2b2+a3b3.
Second setup module 4 is used to be correspondingly arranged as different grades for different score value sections.
Specifically, different score value sections are correspondingly arranged as different grades, so that customer's grade and customer behavior be accumulated
Divide and associate.For example, will [0,100) score value section correspond to the first estate；Will [100,200) score value section correspond to second etc.
Level；Will [200,300) score value section correspond to the tertiary gradient；Will [300,400) score value section correspond to the fourth estate, the like,
So as to realize the grade classification of customer.
Division module 5 is connected with the setup module 4 of computing module 3 and second, for the score value institute according to the customer calculated
Score value section, divide customer grade.
Specifically, when the score value of customer belongs to a certain score value section, then customer belongs to the corresponding grade of score value section.Extremely
This, by the marking to customer and grade classification, realizes the evaluation to customer.
Preferably, in addition to extraction module (not shown), the extraction module is connected with division module, for completing
After the grade classification of customer, the customer group data under some grade are extracted.According to the difference of customer's grade, trade company can be real
Different marketing strategies are applied, are prepared so as to provide data for differentiated marketing.
As shown in figure 3, the present invention also provides a kind of server, it includes the above-mentioned Customer management system based on multi-platform data
System.
In summary, the Customer management method and system of the invention based on multi-platform data, server are based on trade company certainly
There are CRM platforms and line upper mounting plate to obtain customer behavior data, integrate customer behavior；It is customer's according to industry of different nature
Behavior carries out analysis modeling, and binding model is given a mark to the different behaviors of customer, and sets hierarchy rules, by different score values correspondence
In different customer's grades, so as to realize the marking to customer and divided rank；It can be implemented according to the difference of customer's grade
Different marketing strategies, provides data for differentiated marketing and prepares.So, the present invention effectively overcomes of the prior art a variety of
Shortcoming and have high industrial utilization.
The above-described embodiments merely illustrate the principles and effects of the present invention, not for the limitation present invention.It is any ripe
Know the personage of this technology all can carry out modifications and changes under the spirit and scope without prejudice to the present invention to above-described embodiment.Cause
This, those of ordinary skill in the art is complete without departing from disclosed spirit and institute under technological thought such as
Into all equivalent modifications or change, should by the present invention claim be covered.
Claims (10)
1. a kind of Customer management method based on multi-platform data, it is characterised in that：Comprise the following steps：
Obtain the customer behavior data of trade company itself and the customer behavior data of line upper mounting plate；
Different score values are set for different customer behaviors；
According to acquired customer behavior data and the different corresponding score values of customer behavior, the score value of customer is calculated；
It is correspondingly arranged for different score value sections as different grades；
Score value section according to where the score value of the customer calculated, divides the grade of customer.
2. the Customer management method according to claim 1 based on multi-platform data, it is characterised in that：The line upper mounting plate
Including wechat, Alipay, microblogging, the one or more combinations taken out in platform, gaming platform, network shopping mall.
3. the Customer management method according to claim 1 based on multi-platform data, it is characterised in that：The customer behavior
Including reading, thumb up, share, consume, play in one or more combinations.
4. the Customer management method according to claim 1 based on multi-platform data, it is characterised in that：For different rows
Industry, the corresponding score value of same customer behavior is different.
5. the Customer management method according to claim 1 based on multi-platform data, it is characterised in that：Also include：Complete
After the grade classification of customer, the customer group data under some grade are extracted.
6. a kind of customer management system based on multi-platform data, it is characterised in that：Including acquisition module, the first setup module,
Computing module, the second setup module and division module；
The acquisition module is used to obtain the customer behavior data of trade company itself and the customer behavior data of line upper mounting plate；
First setup module is used to set different score values for different customer behaviors；
The computing module is used to, according to acquired customer behavior data and the different corresponding score values of customer behavior, calculate
The score value of customer；
Second setup module is used to be correspondingly arranged as different grades for different score value sections；
The score value section that the division module is used for according to where the score value of the customer calculated, divides the grade of customer.
7. the customer management system according to claim 6 based on multi-platform data, it is characterised in that：The line upper mounting plate
Including wechat, Alipay, microblogging, the one or more combinations taken out in platform, gaming platform, network shopping mall.
8. the customer management system according to claim 6 based on multi-platform data, it is characterised in that：The customer behavior
Including reading, thumb up, share, consume, play in one or more combinations.
9. the customer management system according to claim 6 based on multi-platform data, it is characterised in that：Also include extracting mould
Block, the extraction module is used for after the grade classification to customer is completed, and extracts the customer group data under some grade.
10. a kind of server, it is characterised in that：Including the pipe of the customer based on multi-platform data described in one of claim 6-9
Reason system.
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| CN201710392218.XA CN107256496A (en) | 2017-05-27 | 2017-05-27 | Customer management method and system, server based on multi-platform data |
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| CN110516155A (en) * | 2019-08-29 | 2019-11-29 | 深圳市云积分科技有限公司 | Marketing strategy generation method and system |
| CN110544114A (en) * | 2019-08-16 | 2019-12-06 | 北京市天元网络技术股份有限公司 | Method and device for identifying and rating user group aiming at marketing preference |
| CN110728539A (en) * | 2019-10-09 | 2020-01-24 | 重庆特斯联智慧科技股份有限公司 | Big data-based customer differentiation management method and device |
| CN112200600A (en) * | 2020-09-10 | 2021-01-08 | 广州半城云信息科技有限公司 | Evaluation method for customer value of E-commerce and private area traffic |
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Application publication date: 20171017 |
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