CN107240005A - The commending system and method for air ticket addition product - Google Patents

The commending system and method for air ticket addition product Download PDF

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Publication number
CN107240005A
CN107240005A CN201710444047.0A CN201710444047A CN107240005A CN 107240005 A CN107240005 A CN 107240005A CN 201710444047 A CN201710444047 A CN 201710444047A CN 107240005 A CN107240005 A CN 107240005A
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China
Prior art keywords
user
data
xgboost
addition product
air ticket
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CN201710444047.0A
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Inventor
曾刚
卢虹宇
肖铨武
曹健
聂强强
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Ctrip Travel Network Technology Shanghai Co Ltd
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Ctrip Travel Network Technology Shanghai Co Ltd
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Priority to CN201710444047.0A priority Critical patent/CN107240005A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • G06Q50/40

Abstract

The invention discloses the commending system of air ticket addition product and method, commending system includes model training module, model measurement authentication module and recommending module;Model training module trains Xgboost models by Xgboost algorithms and combined training data;Model measurement authentication module is tested Xgboost models by test data, and verifies by the corresponding the result of test data the output accuracy rate of Xgboost models;Recommending module is when exporting accuracy rate more than or equal to default accuracy rate, Xgboost models of reaching the standard grade, when receiving recommendation request, recommends air ticket addition product by the user data in Xgboost models and combination request.The present invention accurately meticulously recommends air ticket addition product using Xgboost models, improves user experience, and reduce the model training time using Spark Distributed Calculations.

Description

The commending system and method for air ticket addition product
Technical field
The present invention relates to a kind of commending system of air ticket addition product and method.
Background technology
On-line purchase air ticket has become the main way that user purchases the air ticket, and user is while purchasing the air ticket, often Can be purchased the air ticket addition product (such as insurance, quick security check passage and air ticket joint vending articles).Also have many consumers by In purchase can be forgotten hastily, in order to give user more preferable buying experience, user can be likely to purchase when user purchases the air ticket Product carry out acquiescence choose.Accurately acquiescence, which is chosen, can effectively improve user experience, and high the choosing of error rate can cause to use Family is dissatisfied and then causes customer loss.The buying behavior of Accurate Prediction user, and carry out acquiescence choose recommendation it is particularly significant.
By development for many years, commending system is widely used in every field, is especially pushed away in personalization Recommend the inside.For example, film and music etc..The commending system of main flow is mainly divided to two kinds, using record, utilizes feature.Utilize record It is the recommendation based on collaborative filtering, using the purchasing history of user, finds out the close user of purchasing history, recommend for them similar Product.Another is the recommendation based on model, and purchase problem is asked as simple classification using the feature of user and commodity Topic, for example, whether a user likes a certain portion's film.There are many algorithms based on model, for example, decision tree, SVM (Support Vector Machine, SVMs), Bayes etc..
And recommendation problem on air ticket addition product and conventional recommendation problem are different.First, it is on purchase The recommendation problem of the later addition product of air ticket, what is recommended in the past is usually the pass that like product either user buys product Joint product;Secondly, seldom, the product quantity of conventional recommendation is usually hundred to ten thousand or even million to the quantity of product;Finally, due to Air ticket is not a product often bought (a general user only buys less than 4 for 1 year), and the historical information of user compares It is few, and there are many new users to occur.
In summary, how to predict that user purchases the air ticket the row of addition product using the air ticket sequence information of relative deficiency To be a difficult process.For a user, the air ticket frequency of purchase is not high, so unsuitable use cooperateed with Filter the algorithm of a class.
The content of the invention
The technical problem to be solved in the present invention be in order to overcome in the prior art commending system can not recommend machine exactly There is provided a kind of commending system of air ticket addition product and method for the defect of ticket addition product.
The present invention is to solve above-mentioned technical problem by following technical proposals:
A kind of commending system of air ticket addition product, its feature is that the commending system includes model training module, mould Type tests authentication module and recommending module;
The model training module is used to train by Xgboost algorithms (a kind of sorting algorithm) and combined training data Go out Xgboost models;
The model measurement authentication module is used to test the Xgboost models by test data, and leads to The corresponding the result of the test data is crossed to verify the output accuracy rate of the Xgboost models;
The recommending module is used to, when the output accuracy rate is more than or equal to default accuracy rate, reach the standard grade described Xgboost models, the recommending module is additionally operable to when receiving recommendation request, is asked by the Xgboost models and combination User data in asking recommends air ticket addition product.
It is preferred that the training data includes the first user's history order data and the first user characteristic data, the survey Trying data includes second user History Order data and second user characteristic, and the user data includes the 3rd user's history Order data, the 3rd user characteristic data and current flight information.
It is preferred that the first user's history order data, the second user History Order data and the 3rd user go through History order data includes origin, destination, the departure time, landing time and air ticket addition product purchase information;
First user characteristic data, the second user characteristic and the 3rd user characteristic data include year Age, sex and price sensitivity;
The current flight information includes the current departure time, current departure city and ticket price.
It is preferred that the model training module is used for using Spark Distributed Calculations (a kind of efficient Distributed Calculation) To train Xgboost models;And/or,
The model measurement authentication module is used to test the Xgboost models using cross-validation method.
It is preferred that the recommending module is additionally operable to reach the standard grade after the Xgboost models, test that (one kind is by right by A/B The method of testing according to the facts tested) decision-making value is adjusted out, if the user's purchase probability gone out by the Xgboost model predictions is more than Or during equal to the decision-making value, acquiescence chooses corresponding air ticket addition product, if user's purchase probability is less than described determine During plan threshold value, cancellation is chosen to corresponding air ticket addition product.
A kind of recommendation method of air ticket addition product, its feature is that the recommendation method comprises the following steps:
S1, by Xgboost algorithms and combined training data train Xgboost models;
S2, by test data the Xgboost models are tested, and tested by the way that the test data is corresponding Result is demonstrate,proved to verify the output accuracy rate of the Xgboost models;
S3, when the output accuracy rate is more than or equal to default accuracy rate, the Xgboost models of reaching the standard grade are described to push away Recommend module to be additionally operable to when receiving recommendation request, pushed away by the user data in the Xgboost models and combination request Recommend out air ticket addition product.
It is preferred that in step S1In, the training data includes the first user's history order data and the first user characteristics Data;
In step S2In, the test data includes second user History Order data and second user characteristic;
In step S3In, the user data includes the 3rd user's history order data, the 3rd user characteristic data and worked as Preceding Flight Information.
It is preferred that the first user's history order data, the second user History Order data and the 3rd user go through History order data includes origin, destination, the departure time, landing time and air ticket addition product purchase information;
First user characteristic data, the second user characteristic and the 3rd user characteristic data include year Age, sex and price sensitivity;
The current flight information includes the current departure time, current departure city and ticket price.
It is preferred that in step S1In, Xgboost models are trained using Spark Distributed Calculations;And/or, in step S2In, the Xgboost models are tested using cross-validation method.
It is preferred that in step S3In, after the Xgboost models of reaching the standard grade, decision-making value is adjusted out by A/B tests, if When the user's purchase probability gone out by the Xgboost model predictions is more than or equal to the decision-making value, acquiescence is chosen corresponding Air ticket addition product, if user's purchase probability be less than the decision-making value, cancel to corresponding air ticket addition product Choose.
On the basis of common sense in the field is met, above-mentioned each optimum condition can be combined, and produce each preferable reality of the present invention Example.
The positive effect of the present invention is:
The commending system and method for the air ticket addition product that the present invention is provided accurately meticulously are pushed away using Xgboost models Air ticket addition product is recommended out, accurately acquiescence can be carried out to the air ticket addition product required for user and is chosen, recommendation essence is improved Degree, saves human cost, so as to improve user experience, and reduces the model training time using Spark Distributed Calculations, To obtain required model in the short period of time.
Brief description of the drawings
Fig. 1 is the structural representation of the commending system of the air ticket addition product of present pre-ferred embodiments.
Fig. 2 is the flow chart of the recommendation method of the air ticket addition product of present pre-ferred embodiments.
Embodiment
The present invention is further illustrated below by the mode of embodiment, but does not therefore limit the present invention to described reality Apply among a scope.
As shown in figure 1, the commending system 1 for the air ticket addition product that the present embodiment is provided includes model training module 11, mould Type tests authentication module 12 and recommending module 13.
Specifically, model training module 11 is used to train Xgboost by Xgboost algorithms and combined training data Model, suitable data are chosen in historical data base and are used as data for training pattern.
In the present embodiment, the training data includes the first user's history order data and the first user characteristic data, The first user's history order data include the first origin, the first destination, first departure time, first landing the time and First air ticket addition product buys information, and first user characteristic data includes the first age, the first sex and the first price Susceptibility, price sensitivity is used to characterize the information such as low price sensitive users or high price user, does not have in the present embodiment certainly Body limits the type of training data, can accordingly be selected according to actual conditions.
Xgboost models have many parameters to need regulation, and the quality of parameter regulation has different effects.In the present embodiment In, the most suitable decision tree quantity of Xgboost models, depth capacity, minimum splitting parameter and are adjusted out by training data Practise the parameter such as speed, so as to obtain most suitable Xgboost models, how to adjust out suitable parameter need to according to actual conditions and Required model judges, wherein, the influence of the quantity and depth capacity of decision tree to whole modelling effect is maximum, except above-mentioned 4 There is other specification beyond individual parameter, but it is little to influential effect, therefore no longer repeat one by one in the present embodiment.
In the present embodiment, model training module is used to train Xgboost models using Spark Distributed Calculations. Due to air ticket addition product seldom, for each product, whether user can be bought as two classification problems, for two Classification problem, gradient decline decision tree be a popular algorithm, although but the algorithm accuracy is high, prediction effect is good, But need substantial amounts of time, for it is this kind of have a large amount of parallel computations the problem of, just can by by can be parallel part point It is fitted on different servers to reduce the calculating time.Xgboost algorithms are selected according to recommended requirements and feature, and are passed through Spark Distributed Calculations reduce the model training time so that obtain required model in the short period of time, and line is supplied after encapsulation Upper system is called.
Model measurement authentication module 12 is used to test the Xgboost models by test data, and passes through The test data corresponding the result verifies the output accuracy rate of the Xgboost models, is selected in historical data base Suitable data are taken to be used as the data for test model.
In the present embodiment, the test data includes second user History Order data and second user characteristic, The second user History Order data include the second origin, the second destination, second departure time, second landing the time and Second air ticket addition product buys information, and the second user characteristic includes the second age, second sex and the second price Susceptibility, the type of test data is not limited specifically in the present embodiment certainly, can be carried out according to actual conditions corresponding Selection.
In the present embodiment, model measurement authentication module is used to carry out the Xgboost models using cross-validation method Test.Cross-validation method is the basic skills of testing model quality, divides the data into K parts, in turn 1 part of work K numbers in For test set, it is left K-1 parts as training set, selects the best model of average test effect.Now, can using cross-validation method Further adjust out most suitable parameters.
Recommending module 13 is used for when the output accuracy rate is more than or equal to default accuracy rate, and reach the standard grade the Xgboost Model, recommending module 13 is additionally operable to when receiving recommendation request, passes through the user in the Xgboost models and combination request Data recommend air ticket addition product.
In the present embodiment, the user data include the 3rd user's history order data, the 3rd user characteristic data and Current flight information, the 3rd user's history order data include the 3rd origin, the 3rd destination, the 3rd departure time, 3rd landing time and the 3rd air ticket addition product purchase information, the 3rd user characteristic data include the 3rd age, the 3rd Sex and the 3rd price sensitivity, the current flight information include the current departure time, current departure city and ticket price, Certainly do not limit the type of user data specifically in the present embodiment, can accordingly be selected according to actual conditions.
In the present embodiment, the Xgboost models are reached the standard grade for a period of time, during this, are adjusted out certainly by A/B tests Plan threshold value, i.e., carry out control experiment, decision-making value, which is determined, is by using the Xgboost models and using other models It is no to give tacit consent to the datum line chosen.Xgboost models can predict user's purchase probability, if pre- by the Xgboost models When the user's purchase probability measured is more than or equal to the decision-making value, acquiescence chooses corresponding air ticket addition product, if described When user's purchase probability is less than the decision-making value, cancels and the acquiescence of corresponding air ticket addition product is chosen, so as to be user Recommend suitable air ticket addition product.
Relative to the existing suggested design using rule, Xgboost models can be by special to user and air ticket scene More preferable study is levied, more accurate careful prediction is done, so as to improve user experience.Rule-based suggested design is mainly base In business experience, human cost is big and artifical influence factor is big, tends to ignore some important informations.Use Xgboost moulds Type does not need excessive human cost, can be learnt using the initial data of user and air ticket.And Distributed Calculation is utilized, parallel Training pattern, so as to shorten the training time and obtain high-precision model.
As shown in Fig. 2 the present embodiment also provides a kind of recommendation method of air ticket addition product, the recommendation method include with Lower step:
Step 101, by Xgboost algorithms and combined training data train Xgboost models.
In this step, suitable data are chosen in historical data base and are used as data for training pattern.
In this step, the training data includes the first user's history order data and the first user characteristic data, institute Stating the first user's history order data includes the first origin, the first destination, first departure time, the first landing time and the One air ticket addition product buys information, and it is quick that first user characteristic data includes the first age, the first sex and the first price Sensitivity, price sensitivity is used to characterize the information such as low price sensitive users or high price user, certainly not specific in this step to limit Determine the type of training data, can accordingly be selected according to actual conditions.
Xgboost models have many parameters to need regulation, and the quality of parameter regulation has different effects.In this step In, the most suitable decision tree quantity of Xgboost models, depth capacity, minimum splitting parameter and are adjusted out by training data Practise the parameter such as speed, so as to obtain most suitable Xgboost models, how to adjust out suitable parameter need to according to actual conditions and Required model judges, wherein, the influence of the quantity and depth capacity of decision tree to whole modelling effect is maximum, except above-mentioned 4 There is other specification beyond individual parameter, but it is little to influential effect, therefore no longer repeat one by one in this step.
In this step, Xgboost models are trained using Spark Distributed Calculations.Due to air ticket addition product very It is few, for each product, whether user can be bought as two classification problems, for two classification problems, gradient declines Decision tree is a popular algorithm, although but the algorithm accuracy is high, prediction effect is good, need it is substantial amounts of when Between, for it is this kind of have a large amount of parallel computations the problem of, just can be by can will parallel be partially distributed to different servers On reduce the calculating time.Select Xgboost algorithms according to recommended requirements and feature, and by Spark Distributed Calculations come Reduce the model training time so that obtain required model in the short period of time, called after encapsulation for inline system.
Step 102, by test data Xgboost models are tested and verified.
In this step, the Xgboost models are tested by test data, and passes through the test data Corresponding the result verifies the output accuracy rate of the Xgboost models, and suitable data are chosen in historical data base It is used as the data for test model.
In this step, the test data includes second user History Order data and second user characteristic, institute Stating second user History Order data includes the second origin, the second destination, second departure time, the second landing time and the Two air ticket addition products buy information, and it is quick that the second user characteristic includes the second age, second sex and the second price Sensitivity, the type of test data is not limited specifically, can accordingly be selected according to actual conditions in this step certainly Select.
In this step, the Xgboost models are tested using cross-validation method.Cross-validation method is to examine mould The basic skills of type quality, divides the data into K parts, in turn using 1 part in K numbers evidence as test set, is left K-1 parts as instruction Practice collection, select the best model of average test effect.Now, most suitable items can further be adjusted out using cross-validation method Parameter.
Step 103, Xgboost models of reaching the standard grade, adjust out decision-making value, recommend machine according to recommendation request and decision-making value Ticket addition product.
In this step, when the output accuracy rate is more than or equal to default accuracy rate, the Xgboost moulds of reaching the standard grade Type, when receiving recommendation request, by the Xgboost models and to combine the user data in request attached to recommend air ticket Plus product.
In this step, the user data includes the 3rd user's history order data, the 3rd user characteristic data and worked as Preceding Flight Information, the 3rd user's history order data includes the 3rd origin, the 3rd destination, the 3rd departure time, the Three landing times and the 3rd air ticket addition product purchase information, the 3rd user characteristic data include the 3rd age, the 3rd property Other and the 3rd price sensitivity, the current flight information includes the current departure time, current departure city and ticket price, when Do not limit the type of user data specifically in this step so, can accordingly be selected according to actual conditions.
In this step, the Xgboost models are reached the standard grade for a period of time, during this, decision-making is adjusted out by A/B tests Threshold value, i.e., carry out control experiment, decision-making value has decided on whether by using the Xgboost models and using other models Give tacit consent to the datum line chosen.Xgboost models can predict user's purchase probability, if passing through the Xgboost model predictions When the user's purchase probability gone out is more than or equal to the decision-making value, acquiescence chooses corresponding air ticket addition product, if described use When family purchase probability is less than the decision-making value, cancels and the acquiescence of corresponding air ticket addition product is chosen, so as to be pushed away for user Recommend out suitable air ticket addition product.
The present embodiment provide air ticket addition product commending system and method using Xgboost models come accurately meticulously Recommend air ticket addition product, accurately acquiescence can be carried out to the air ticket addition product required for user and is chosen, recommendation is improved Precision, saves human cost, so as to improve user experience, and is reduced using Spark Distributed Calculations during model training Between, to obtain required model in the short period of time.
Although the embodiment of the present invention is the foregoing described, it will be appreciated by those of skill in the art that this is only For example, protection scope of the present invention is to be defined by the appended claims.Those skilled in the art without departing substantially from On the premise of the principle and essence of the present invention, various changes or modifications can be made to these embodiments, but these changes and Modification each falls within protection scope of the present invention.

Claims (10)

1. a kind of commending system of air ticket addition product, it is characterised in that the commending system includes model training module, model Test authentication module and recommending module;
The model training module is used to train Xgboost models by Xgboost algorithms and combined training data;
The model measurement authentication module is used to test the Xgboost models by test data, and passes through institute The corresponding the result of test data is stated to verify the output accuracy rate of the Xgboost models;
The recommending module is used for when the output accuracy rate is more than or equal to default accuracy rate, the Xgboost moulds of reaching the standard grade Type, the recommending module is additionally operable to when receiving recommendation request, passes through the user in the Xgboost models and combination request Data recommend air ticket addition product.
2. commending system as claimed in claim 1, it is characterised in that the training data includes the first user's history order numbers According to and the first user characteristic data, the test data include second user History Order data and second user characteristic, The user data includes the 3rd user's history order data, the 3rd user characteristic data and current flight information.
3. commending system as claimed in claim 2, it is characterised in that the first user's history order data, described second User's history order data and the 3rd user's history order data include origin, destination, the departure time, landing the time and Air ticket addition product buys information;
First user characteristic data, the second user characteristic and the 3rd user characteristic data include age, property Other and price sensitivity;
The current flight information includes the current departure time, current departure city and ticket price.
4. commending system as claimed in claim 1, it is characterised in that the model training module is used for using Spark distributions Formula calculates to train Xgboost models;And/or,
The model measurement authentication module is used to test the Xgboost models using cross-validation method.
5. commending system as claimed in claim 1, it is characterised in that the recommending module is additionally operable to the Xgboost that reaches the standard grade After model, decision-making value is adjusted out by A/B tests, if the user's purchase probability gone out by the Xgboost model predictions is big When the decision-making value, acquiescence chooses corresponding air ticket addition product, if user's purchase probability is less than described During decision-making value, cancellation is chosen to corresponding air ticket addition product.
6. a kind of recommendation method of air ticket addition product, it is characterised in that the recommendation method comprises the following steps:
S1, by Xgboost algorithms and combined training data train Xgboost models;
S2, by test data the Xgboost models are tested, and pass through the corresponding checking knot of the test data Fruit verifies the output accuracys rate of the Xgboost models;
S3, when the output accuracy rate is more than or equal to default accuracy rate, reach the standard grade the Xgboost models, the recommending module It is additionally operable to when receiving recommendation request, recommends machine by the user data in the Xgboost models and combination request Ticket addition product.
7. recommend method as claimed in claim 6, it is characterised in that in step S1In, the training data includes the first user History Order data and the first user characteristic data;
In step S2In, the test data includes second user History Order data and second user characteristic;
In step S3In, the user data includes the 3rd user's history order data, the 3rd user characteristic data and current flight Information.
8. recommend method as claimed in claim 7, it is characterised in that the first user's history order data, described second User's history order data and the 3rd user's history order data include origin, destination, the departure time, landing the time and Air ticket addition product buys information;
First user characteristic data, the second user characteristic and the 3rd user characteristic data include age, property Other and price sensitivity;
The current flight information includes the current departure time, current departure city and ticket price.
9. recommend method as claimed in claim 6, it is characterised in that in step S1In, instructed using Spark Distributed Calculations Practise Xgboost models;And/or, in step S2In, the Xgboost models are tested using cross-validation method.
10. recommend method as claimed in claim 6, it is characterised in that in step S3In, after the Xgboost models of reaching the standard grade, Decision-making value is adjusted out by A/B tests, if the user's purchase probability gone out by the Xgboost model predictions is more than or equal to During the decision-making value, acquiescence chooses corresponding air ticket addition product, if user's purchase probability is less than the decision-making value When, cancellation is chosen to corresponding air ticket addition product.
CN201710444047.0A 2017-06-13 2017-06-13 The commending system and method for air ticket addition product Pending CN107240005A (en)

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