CN107239975B - NFC-based pay-per-effect accurate advertisement implementation method and system - Google Patents
NFC-based pay-per-effect accurate advertisement implementation method and system Download PDFInfo
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- CN107239975B CN107239975B CN201710430707.XA CN201710430707A CN107239975B CN 107239975 B CN107239975 B CN 107239975B CN 201710430707 A CN201710430707 A CN 201710430707A CN 107239975 B CN107239975 B CN 107239975B
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Abstract
The invention provides a method and a system for realizing pay-per-effect accurate advertisement based on NFC, wherein the method comprises the following steps: the advertisement pushing platform generates a corresponding accurate advertisement bill according to the characteristics of the advertisement user, and pushes the accurate advertisement bill to the mobile terminal of the user; the mobile terminal of the user receives and stores the accurate advertisement bill; when the user consumes to the appointed merchant, the mobile terminal is close to the card reading area of the advertisement verifying terminal of the advertisement merchant; the advertisement verifying terminal establishes NFC connection with the mobile terminal, reads NFC coupon information in the mobile terminal through an NFC card reader in the advertisement verifying terminal, decrypts by using a PSAM card, and transmits the NFC coupon information to a cash register; and the merchant selects the NFC coupon used by the user for consumption at the time in the cash register and confirms verification and approval. The NFC-based pay-per-effect accurate advertisement implementation method and system are simple to operate and control, can realize pay-per-effect accurate and effective.
Description
Technical Field
The invention relates to the field of internet advertisements, in particular to a pay-per-effect accurate advertisement realization method and system based on NFC.
Background
The internet is used as a popular and open propagation medium, more and more merchants put advertisements on various network systems, and the advertisement forms are diversified from portal websites, resource websites, community forums and blogs to client software. Internet advertising has become one of the major economic sources for internet content operators.
In the process of pushing internet advertisements, merchants often offer certain preferential activities to attract users, and advertisement coupons are one of them. The merchant sends unique coupons to users according to the user information and the advertisement information, the users can obtain cash coupons regulated by the coupons by presenting the coupon numbers or the two-dimensional codes to the merchant sales staff during payment, and the coupon verifying and verifying system verifies and verifies the coupons.
However, in the existing coupon advertisement mode, through advertisement media such as two-dimension codes, short messages and the like, a user must open mobile phone application when using the coupon advertisement mode, find corresponding advertisements, and show the advertisements to merchants for verification and verification; the merchant staff has to use computer or POS terminal equipment etc. to verify and cancel two-dimensional code or character code etc. and the use process is very troublesome. More importantly, due to the cumbersome operation, merchants often give direct offers to customers without verification, resulting in the inability of advertising publishers to receive advertising fees. At present, most advertising channel providers charge according to the pushing quantity, and accurate payment according to the effect cannot be realized.
Disclosure of Invention
In order to solve the technical problems, the invention aims to design a method and a system for realizing the pay-per-effect accurate advertisement based on NFC, which are simple to control and can realize the pay-per-effect accurate and effective.
The specific technical scheme of the invention is as follows:
an NFC-based pay-per-effect accurate advertisement implementation method comprises the following steps:
step S101, submitting an advertisement pushing application to an advertisement pushing platform, generating a corresponding accurate advertisement bill by the advertisement pushing platform according to advertisement user characteristics, and formulating an accurate advertisement bill putting strategy, wherein the accurate advertisement bill comprises advertisement content description information and NFC coupons;
step S102, an advertisement pushing platform pushes the accurate advertisement bill to a mobile terminal of a user through an air card issuing unit;
step S103, the mobile terminal of the user receives and stores the accurate advertisement bill;
step S104, when the user consumes to the appointed merchant, the mobile terminal is close to the card reading area of the advertisement verifying terminal of the advertisement merchant;
step S105, the advertisement verifying terminal and the mobile terminal are connected through NFC, NFC coupon information in the mobile terminal is read through an NFC card reader in the advertisement verifying terminal, decryption is carried out by using a PSAM card, and the NFC coupon information is transmitted to a cash register;
step S106, the merchant selects the NFC coupon used by the user for consumption at the time in the cash register and confirms verification and sale;
step S107, the NFC card reader performs offline verification operation on the selected NFC coupon, generates verification records, and uploads the verification records to the advertisement charging unit;
step S108, the advertisement charging unit performs advertisement expense clearing according to the verification record.
Specifically, the advertisement user characteristics of the invention comprise commodity information, user position information, advertisement demand information and client characteristic information.
Specifically, the NFC coupon is encrypted by using a key of an advertising merchant.
Specifically, in step S107 of the present invention, the accounting record is uploaded to an advertisement billing unit through a 4G or WIFI communication network.
The system comprises an advertisement pushing platform, an aerial hairpin unit, a mobile terminal, an advertisement verifying terminal and an advertisement charging unit, wherein the advertisement pushing platform is connected with the aerial hairpin unit, and the advertisement verifying terminal is connected with the advertisement charging unit; wherein, the liquid crystal display device comprises a liquid crystal display device,
the advertisement pushing platform is used for generating a corresponding accurate advertisement bill according to advertisement user characteristics and formulating an accurate advertisement bill putting strategy, wherein the accurate advertisement bill comprises advertisement content description information and NFC coupons;
the aerial hairpin unit is used for pushing the accurate advertisement bill to a mobile terminal of a user;
the advertisement verifying terminal is used for establishing NFC connection with the mobile terminal when the user consumes the advertisement, reading NFC coupon information in the mobile terminal through an NFC card reader in the advertisement verifying terminal, decrypting the NFC coupon information by using a PSAM card, transmitting the NFC coupon information to a cash register and verifying the NFC coupon;
the advertisement charging unit is used for clearing advertisement cost according to the verification record.
Specifically, the advertisement verification terminal is connected with the advertisement charging unit through a 4G or WIFI communication network.
Specifically, the advertisement verification terminal of the present invention includes:
the NFC card reader module is used for establishing NFC connection with the mobile terminal and reading NFC coupon information in the mobile terminal;
the PSAM card module is used for decrypting the NFC coupon information;
and the verification module is used for verifying and verifying the NFC coupon according to the NFC coupon information.
The operation is simple, the user does not need to open the APP and present the coupon,
compared with the prior art, the method and the system for realizing the pay-per-effect accurate advertisement based on NFC can realize quick verification and verification of clicking, do not depend on a network and do not need waiting; meanwhile, the advertising expense is automatically cleared, payment according to advertising effect is realized, and the method is accurate and effective.
Drawings
Embodiments of the invention are further described below with reference to the accompanying drawings, in which:
FIG. 1 is a flow chart of a method for implementing NFC-based pay-per-effect accurate advertising in accordance with the present invention;
fig. 2 is a block diagram of an NFC-based pay-per-effect accurate advertisement implementation system of the present invention.
Detailed Description
The invention will now be described in further detail with reference to the drawings and to specific examples.
The invention provides a method for realizing pay-per-effect accurate advertisement based on NFC (near field communication), referring to FIG. 1, comprising the following steps:
step S101, submitting an advertisement pushing application to an advertisement pushing platform, generating a corresponding accurate advertisement bill by the advertisement pushing platform according to advertisement user characteristics, and formulating an accurate advertisement bill putting strategy, wherein the accurate advertisement bill comprises advertisement content description information and NFC coupons.
Specifically, the advertisement channel submits an advertisement application to the advertisement pushing platform, and the advertisement pushing platform generates a corresponding number of accurate advertisements according to user characteristics, wherein the advertisement user characteristics comprise commodity information, user position information, advertisement demand information and client characteristic information. Quasi advertisement is in the form of NFC coupons, and each NFC coupon is encrypted by using key of commercial tenant of the advertisement
Step S102, the advertisement pushing platform pushes the accurate advertisement bill to the mobile terminal of the user through the air card issuing unit.
Specifically, the advertisement pushing platform pushes advertisements to a mobile phone of a user mobile terminal in the form of NFC coupons through an air card issuing unit. The user can view the NFC coupon and advertisement content description information including a place of use, preferential content, instructions for use, and the like.
Step S103, the mobile terminal of the user receives and stores the accurate advertisement list.
And step S104, when the user consumes to the appointed merchant, the mobile terminal is close to the card reading area of the advertisement verifying terminal of the advertisement merchant.
Step S105, the advertisement verifying terminal and the mobile terminal are connected in NFC mode, NFC card readers in the advertisement verifying terminal are used for reading NFC coupon information in the mobile terminal, a PSAM card is used for decrypting, and the NFC coupon information is transmitted to a cash register.
Specifically, when a user consumes to a specified consumption place, the mobile terminal is placed on an advertisement verifying terminal connected with a cash register of the advertisement merchant, and the advertisement verifying terminal establishes NFC connection with the mobile terminal. The NFC card reader in the advertisement verification terminal reads the NFC coupon issued by the advertisement merchant in the mobile terminal, the NFC coupon is identified and decrypted by using the merchant terminal key in the PSAM card, and the coupon information is transmitted to the cash register through the interface and is displayed in a screen facing the client.
And step S106, the merchant selects the NFC coupon used by the user for consumption in the cash register and confirms verification and sale.
In step S107, the NFC reader performs offline verification operation on the selected NFC coupon, generates verification records, and uploads the verification records to the advertisement billing unit.
Specifically, the staff selects the NFC coupons used by the user for consumption at this time in the cash register, confirms verification and cancellation, and the NFC reader performs offline verification and cancellation operation on the selected NFC coupons, generates verification and cancellation records, and uploads the verification and cancellation records to the advertisement charging unit through 4G, WIFI communication.
Step S108, the advertisement charging unit performs advertisement expense clearing according to the verification record. The advertising billing system clears advertising fees to the associated advertising channel.
Specifically, the NFC coupon is encrypted by using a key of an advertising merchant.
Based on the same inventive concept, the embodiment of the invention also provides a pay-per-effect accurate advertisement implementation system based on NFC, and the implementation of the system can be referred to as the implementation of the method because the principle of the system for solving the problem is similar to that of the pay-per-effect accurate advertisement implementation method based on NFC.
The system comprises an advertisement pushing platform, an aerial hairpin unit, a mobile terminal, an advertisement verifying terminal and an advertisement charging unit, wherein the advertisement pushing platform is connected with the aerial hairpin unit, and the advertisement verifying terminal is connected with the advertisement charging unit; wherein, the liquid crystal display device comprises a liquid crystal display device,
the advertisement pushing platform is used for generating a corresponding accurate advertisement bill according to advertisement user characteristics and formulating an accurate advertisement bill putting strategy, wherein the accurate advertisement bill comprises advertisement content description information and NFC coupons;
the aerial hairpin unit is used for pushing the accurate advertisement bill to a mobile terminal of a user;
the advertisement verifying terminal is used for establishing NFC connection with the mobile terminal when the user consumes the advertisement, reading NFC coupon information in the mobile terminal through an NFC card reader in the advertisement verifying terminal, decrypting the NFC coupon information by using a PSAM card, transmitting the NFC coupon information to a cash register and verifying the NFC coupon;
the advertisement charging unit is used for clearing advertisement cost according to the verification record.
Specifically, the advertisement verification terminal is connected with the advertisement charging unit through a 4G or WIFI communication network.
Specifically, the advertisement verification terminal includes:
the NFC card reader module is used for establishing NFC connection with the mobile terminal and reading NFC coupon information in the mobile terminal;
the PSAM card module is used for decrypting the NFC coupon information;
and the verification module is used for verifying and verifying the NFC coupon according to the NFC coupon information.
The above-described embodiments of the present invention do not limit the scope of the present invention. Any other corresponding changes and modifications made in accordance with the technical idea of the present invention shall be included in the scope of the claims of the present invention.
Claims (8)
1. The method for realizing the pay-per-effect accurate advertisement based on NFC is characterized by comprising the following steps of:
step S101, submitting an advertisement pushing application to an advertisement pushing platform, generating a corresponding accurate advertisement bill by the advertisement pushing platform according to advertisement user characteristics, and formulating an accurate advertisement bill putting strategy, wherein the accurate advertisement bill comprises advertisement content description information and NFC coupons;
step S102, an advertisement pushing platform pushes the accurate advertisement bill to a mobile terminal of a user through an air card issuing unit;
step S103, the mobile terminal of the user receives and stores the accurate advertisement bill;
step S104, when the user consumes to the appointed merchant, the mobile terminal is close to the card reading area of the advertisement verifying terminal of the advertisement merchant;
step S105, the advertisement verifying terminal and the mobile terminal are connected through NFC, NFC coupon information in the mobile terminal is read through an NFC card reader in the advertisement verifying terminal, decryption is carried out by using a PSAM card, and the NFC coupon information is transmitted to a cash register;
step S106, the merchant selects the NFC coupon used by the user for consumption at the time in the cash register and confirms verification and sale;
in step S107, the NFC reader performs offline verification operation on the selected NFC coupon, generates verification records, and uploads the verification records to the advertisement billing unit.
2. The NFC-based pay-per-effect accurate advertisement implementation method of claim 1, further comprising:
step S108, the advertisement charging unit performs advertisement expense clearing according to the verification record.
3. The NFC-based pay-per-effect accurate advertisement implementation method of claim 1, wherein the advertisement user characteristics include merchandise information, user location information, advertisement demand information, customer characteristic information.
4. The NFC-based pay-per-effect accurate advertisement implementation method of claim 1, wherein the NFC coupon is encrypted using a key of an advertising merchant.
5. The method according to claim 1, wherein in step S107, the verification record is uploaded to an advertisement billing unit through a 4G or WIFI communication network.
6. The NFC-based pay-per-effect accurate advertisement implementation system is characterized by comprising an advertisement pushing platform, an air card issuing unit, a mobile terminal, an advertisement verifying and selling terminal and an advertisement charging unit, wherein the advertisement pushing platform is connected with the air card issuing unit, and the advertisement verifying and selling terminal is connected with the advertisement charging unit; wherein, the liquid crystal display device comprises a liquid crystal display device,
the advertisement pushing platform is used for generating a corresponding accurate advertisement bill according to advertisement user characteristics and formulating an accurate advertisement bill putting strategy, wherein the accurate advertisement bill comprises advertisement content description information and NFC coupons;
the aerial hairpin unit is used for pushing the accurate advertisement bill to a mobile terminal of a user;
the advertisement verifying terminal is used for establishing NFC connection with the mobile terminal when the user consumes the advertisement, reading NFC coupon information in the mobile terminal through an NFC card reader in the advertisement verifying terminal, decrypting the NFC coupon information by using a PSAM card, transmitting the NFC coupon information to a cash register and verifying the NFC coupon;
the advertisement charging unit is used for clearing advertisement cost according to the verification record.
7. The NFC-based pay-per-effect accurate advertisement implementation system of claim 6, wherein the advertisement verification terminal is connected to the advertisement billing unit through a 4G or WIFI communication network.
8. The NFC-based pay-per-effect accurate advertisement implementation system of claim 6, wherein the advertisement cancellation terminal comprises:
the NFC card reader module is used for establishing NFC connection with the mobile terminal and reading NFC coupon information in the mobile terminal;
the PSAM card module is used for decrypting the NFC coupon information;
and the verification module is used for verifying and verifying the NFC coupon according to the NFC coupon information.
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| CN108596693B (en) * | 2018-05-14 | 2021-03-02 | 浙江口碑网络技术有限公司 | Shop matching method and device |
| CN111582904A (en) * | 2020-03-26 | 2020-08-25 | 口碑(上海)信息技术有限公司 | Information verification and cancellation system and method |
| CN112541779A (en) * | 2020-11-24 | 2021-03-23 | 福州芸鼎互链信息科技有限公司 | Business method for realizing value transfer through information interaction access control |
| CN115953200A (en) * | 2021-12-31 | 2023-04-11 | 浙江口碑网络技术有限公司 | Resource verification and cancellation method and device, storage medium and computing equipment |
| CN114615323A (en) * | 2022-01-28 | 2022-06-10 | 福州汇思博信息技术有限公司 | User approach pushing method and terminal |
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| KR101515846B1 (en) * | 2014-04-28 | 2015-05-06 | 김배림 | Online advertising method and system |
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| CN106228390A (en) * | 2016-07-14 | 2016-12-14 | 精硕世纪科技（北京）有限公司 | The monitoring of the advertisement method and the corresponding reward voucher that utilize electronic coupons use terminal |
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