CN107239452A - A kind of method and device of Developing Tactics - Google Patents
A kind of method and device of Developing Tactics Download PDFInfo
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- CN107239452A CN107239452A CN201610181848.8A CN201610181848A CN107239452A CN 107239452 A CN107239452 A CN 107239452A CN 201610181848 A CN201610181848 A CN 201610181848A CN 107239452 A CN107239452 A CN 107239452A
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2458—Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
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Abstract
The invention discloses a kind of method of Developing Tactics, including：Obtain Monitoring Data of the specified services within preset time period；The Monitoring Data is analyzed, temperature index and the depth index in the Monitoring Data is determined, the temperature index is the degree that the specified services are concerned, and the depth index is the specified services by acceptance level；According to the temperature index and depth index, the informational strategy of the specified services is adjusted.The method of Developing Tactics provided in an embodiment of the present invention, can be analyzed with the full automatic Monitoring Data to specified services, and then dynamic adjusts the Strategy for information issuing of the specified services.
Description
Technical field
The present invention relates to technical field of data processing, and in particular to a kind of method and device of Developing Tactics.
Background technology
Public sentiment monitoring system of the prior art, refers to by crawler technology according to the keywords database pre-set
In keyword, searching functions and extraction are carried out to the content comprising keyword from internet, to what is obtained
Text carries out cleaning filtering, extracts the feature critical word of text, and provide search result.Then people is passed through
The mode of work is analyzed search result.
This monitoring based on keyword needs developer constantly to increase in keywords database in the prior art
Keyword, it is necessary to which excessive artificial participation, automates inefficiency.
The content of the invention
The embodiment of the present invention provides a kind of method of Developing Tactics, can be with the full automatic monitoring to specified services
Data are analyzed, and then dynamic adjusts the informational strategies of the specified services, so that the specified services can be with
Obtain and preferably deliver effect.The embodiment of the present invention additionally provides corresponding device.
First aspect present invention provides a kind of method of Developing Tactics, including：
Obtain Monitoring Data of the specified services within preset time period；
The Monitoring Data is analyzed, temperature index and the depth index in the Monitoring Data is determined,
The temperature index is the degree that the specified services are concerned, and the depth index is the specified services
By acceptance level；
According to the temperature index and depth index, the informational strategy of the specified services is adjusted.
Second aspect of the present invention provides a kind of device of Developing Tactics, including：
Acquiring unit, for obtaining Monitoring Data of the specified services within preset time period；
Determining unit, for analyzing the Monitoring Data that the acquiring unit is obtained, it is determined that described
Temperature index and depth index in Monitoring Data, the temperature index are the journey that the specified services are concerned
Degree, the depth index is the specified services by acceptance level；
Adjustment unit, for the temperature index and depth index determined according to the determining unit, adjustment
The informational strategy of the specified services.
Monitoring Data of the embodiment of the present invention using acquisition specified services within preset time period；To the monitoring
Data are analyzed, and determine temperature index and depth index in the Monitoring Data, and the temperature index is
The degree that the specified services are concerned, the depth index is the specified services by acceptance level；Root
According to the temperature index and depth index, the informational strategy of the specified services is adjusted.With needing in the prior art
The keyword manually to participate in research and application data is compared, the side of Developing Tactics provided in an embodiment of the present invention
Method, can be analyzed with the full automatic Monitoring Data to specified services, and then dynamic adjusts the specified services
Strategy for information issuing so that the specified services can obtain preferably deliver effect.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, institute in being described below to embodiment
The accompanying drawing needed to use is briefly described, it should be apparent that, drawings in the following description are only the present invention
Some embodiments, for those skilled in the art, on the premise of not paying creative work, also
Other accompanying drawings can be obtained according to these accompanying drawings.
Fig. 1 is an embodiment schematic diagram of public sentiment monitoring system in the embodiment of the present invention；
Fig. 2 is an embodiment schematic diagram of the method for Developing Tactics in the embodiment of the present invention；
Fig. 3 is a schematic diagram of a scenario of public sentiment monitoring in the embodiment of the present invention；
Fig. 4 is another schematic diagram of a scenario of public sentiment monitoring in the embodiment of the present invention；
Fig. 5 is an embodiment schematic diagram of the device of Developing Tactics in the embodiment of the present invention；
Fig. 6 is another embodiment schematic diagram of the device of Developing Tactics in the embodiment of the present invention；
Fig. 7 is another embodiment schematic diagram of the device of Developing Tactics in the embodiment of the present invention.
Embodiment
The embodiment of the present invention provides a kind of method of Developing Tactics, can be with the full automatic monitoring to specified services
Data are analyzed, and then dynamic adjusts the informational strategies of the specified services, so that the specified services can be with
Obtain and preferably deliver effect.The embodiment of the present invention additionally provides corresponding device.Carry out individually below detailed
Explanation.
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear
Chu, it is fully described by, it is clear that described embodiment is only a part of embodiment of the invention, rather than
Whole embodiments.Based on the embodiment in the present invention, those skilled in the art are not making creative labor
The every other embodiment obtained under the premise of dynamic, belongs to the scope of protection of the invention.
The method for the Developing Tactics that the embodiment of the present invention is provided, applied to public sentiment monitoring system, can be provided
Just negative public sentiment monitoring analysis is carried out for general entertainment service event, activity and product etc..That is, can
To provide real-time for a game, an animation, a literary works, a film and a news conference
Public feelings information is monitored, and provides public sentiment monitoring information for information publisher, is receiving the letter of information publisher
After breath measurement adjust instruction, the informational strategy of the specified services can be adjusted.The informational strategy is sent out for information
Cloth strategy.Such as additional or one literary works of reduction sales volumes, the big V of network participation etc. is introduced in time.
Moreover, media and the positive unfavorable ratings of user can be analyzed in the application, be conducive to information publisher
The Pros and Cons that works are provided are grasped in time, and then produce more preferable content.Moreover, the application
Evaluates word is attached to specific product, works or business, can also so provide the efficiency of machine learning.
Public sentiment monitoring system generally includes user platform as shown in Figure 1, multiple calculate nodes and storage array,
User can carry out business evaluation by the user platform, and input pin is commented a certain business on user platform
By data.The comment data received on user platform, can distribute to calculate node and be classified, and calculate
The foundation of node-classification can be classified according to business, determine after the business belonging to comment data, by this
Comment data is input in storage array and stored, and can be divided into multiple storage regions in storage device, for example：
Film storage region, animation storage region, literature storage region and news conference storage region etc. can be divided into,
Wherein each storage region can also be subdivided into multiple small storage regions, and small storage region is used to store
The comment data of specific business.
When needing to know media or user to the relevant evaluations of specified services, the devices of Developing Tactics can be from
The storage region that the specified services are stored in storage device obtains the Monitoring Data of the specified services, is divided
Analysis, determines temperature index and the depth index in the Monitoring Data, and the temperature index is the specified industry
It is engaged in the degree that is concerned, the depth index is the specified services by acceptance level, according to the temperature
Index and depth index, adjust the informational strategy of the specified services.
The device for performing Developing Tactics in the embodiment of the present invention can be the independent service for word's kinds
Device or the service cluster for including multiple calculate nodes.
Fig. 2 is an embodiment schematic diagram of the method for Developing Tactics in the embodiment of the present invention.
As described in Figure 2, an embodiment of the method for Developing Tactics includes in the embodiment of the present invention：
101st, Monitoring Data of the specified services within preset time period is obtained.
Specified services can be the business specified by information publisher, for example：Certain film, certain literature are made
Product and certain this caricature etc..
Can be that can arbitrarily choose a certain special period in preset time period, for example, 24 hours one day.
102nd, the Monitoring Data is analyzed, determines temperature index and the depth in the Monitoring Data
Index, the temperature index is the degree that the specified services are concerned, and the depth index is specified to be described
Business by acceptance level.
The process analyzed the Monitoring Data can be included in the quantity statistics and comment of comment content
The property analysis of appearance.
Property analysis refer to liking the business, do not like the business, or neutral evaluation, do not say and like
And do not like yet.
Alternatively, it is described that the Monitoring Data is analyzed, determine the temperature index in the Monitoring Data
And depth index, including：
The concern numerical value from different objects in each media channel is counted from the Monitoring Data；
The temperature index is determined according to the concern numerical value from different objects；
Extracted from the Monitoring Data for commenting on the word of the specified services, and count same type word
The ratio that language occurs in total word；
It is the depth index by the ratio-dependent that the same type word occurs in total word.
Further, the concern numerical value from different objects determines the temperature index described in the basis, can
With including：
According to the concern numerical value from different objects in the media channel, it is determined that the concern number of each object
Value；
By the concern numerical value of each object and be defined as the temperature index.
Temperature index can include following concern numerical value：Media releasing amount, user's issue amount and user are mutual
Momentum.
Media releasing amount：The news that each channel media report is produced, including wechat public number article, video counts
The issue quantity of the crucial leader of opinion (Key Opinion Leader, KOL) of the microblogging of amount and media properties,
KOL is exactly the people for having right of speech on microblogging.
User's issue amount：There is a total quantity for delivering text in domestic consumer in each channel, including forwarding, comment,
Share and reply quantity etc..
User interaction amount：Behavior quantity is clicked in the reading of domestic consumer, thumb up and broadcasting etc. in each channel.
Temperature index for example shown in table 1 can be thought：
Table 1：Temperature index citing sample table
| Public sentiment total amount | Article amount | The amount of sharing | Thumb up amount | Amount of reading |
| 320288 | 1990 | 6095 | 658 | 311545 |
Wherein, article amount, the amount of sharing, thumb up amount and amount of reading refer to the difference from multiple media channels
The concern numerical value of object, public sentiment total amount is the sum of the concern numerical value of each object.
Depth index refers to do property analysis to Monitoring Data, determines that user is commented the tendentiousness of specified services
Valency, therefrom determines positive evaluation, neutral evaluation and negative sense evaluation.Can also therefrom depth analysis user to refer to
Determine the receiving degree and good opinion situation of business.
103rd, according to the temperature index and depth index, the informational strategy of the specified services is adjusted.
If temperature index shows many people and all reads the literary works just issued, and thumb up amount is also very
Height, then can strike while the iron is hot, and increase publishing in instalments for the literary works.It can also suitably increase and make in portion's literature
Advertisement insertion in product, so can also additional income, raising rate of return on investment.
Compared with needing the artificial keyword participated in research and application data in the prior art, the embodiment of the present invention
The method of the Developing Tactics of offer, can be analyzed with the full automatic Monitoring Data to specified services, and then
Dynamic adjusts the Strategy for information issuing of the specified services, so that the specified services can obtain more preferable dispensing
Effect.
Alternatively, it is described according to the temperature index and depth index, adjust the information plan of the specified services
After slightly, methods described can also include：
Newest Monitoring Data after acquisition strategy adjustment；
The newest Monitoring Data is analyzed, it is determined that the temperature index updated and the depth index updated.
In the embodiment of the present invention, after adjustment information, the change in some effects is had certainly, for example：
Amount of reading increases and thumb up amount increases etc., and positive evaluate of user also can accordingly increase, therefore, true in time
The depth index made the temperature index of renewal and updated, in order to which information publisher can understand newest letter in time
Breath.
For example：As shown in figure 3, after the issue of online literature works, after distribution 13 when, exposure
Total amount is 3,000,000, and it is 6,000,000 that total amount is exposed at 14, and amount of reading and thumb up amount are all very big, and favorable comment is also a lot,
Namely temperature index and depth index are all fine, and information publisher increases publication channel in time, are exposed at 15
Light quantity has just reached 80,000,000, and when 16 light exposure 90,000,000, and when 17 light exposure 120,000,000.Certainly, subsequently
Public sentiment also to portion's literary works is monitored, and is not shown persistently simply in Fig. 3.
Temperature index shows that portion's literary works are popular, and literary works publisher can suitably increase at this
Advertisement insertion in literary works.
In monitoring analysis temperature index, depth index is also monitored, i.e. monitoring analysis user makees to the literature
The evaluation quality of product, as shown in figure 4, dotted line represents the curve of favorable comment, solid line represents the curve that difference is commented, such as
Shown in Fig. 4, comment is all more stable when 13 to 16, and difference comments less, is steeply risen in 16-17 time difference evaluation,
Such as：The implantation amount of advertisement in media and user all kickback works is too many, causes to see that works are often ejected
Advertisement, influence is read.
The publisher of the literary works according to, to the feedback of advertisement opinion, entering in time on poor evaluation and depth index
Public sentiment processing is gone, for example, has cancelled a part of advertisement implantation, poor evaluation has been reduced in time, favorable comment is measured
It is rapid to recover.
Moreover, in the application, in the positive unfavorable ratings of analysis comment content, general show business can also be set up
It is engaged in the just negative dictionary of public sentiment and label, just negative dictionary refers to user or media when commenting on the product
Specific comment viewpoint content, label refers to the specific comment pair of user or media when commenting on the product
As.Such as " movie pictures very rubbish ", the object of user comment is picture, and " picture " one word constitutes one
Individual label, and " rubbish " is then the negative comment word of user or media for label, so according to not
Same comment word, which carries out just negative data, which to be sorted out and screen, can just be quickly obtained just negative comment.
In the application, monitor in real time and feed back public feelings information, information publisher is performed the throwing of propagation project
Enter, lift communication effect, reduce public sentiment risk, lifting public relations safety.
Alternatively, the method for measurement adjustment provided in an embodiment of the present invention, can also include：
Different types of word of the sequence in preceding N is extracted according to the ratio, described is N whole more than 1
Number；
Displaying sequence is every in the different types of word of the preceding N and the different types of word of the preceding N
Ratio shared by individual word.
Because the evaluation user in network may be very more, it is possible to be used to carry out word for type identical
Language is sorted out, and then counts same type of word ratio shared in total evaluates word, then, choosing
Select the preceding N number of word of ratio to show, and show the ratio shared by each word simultaneously.
For example：To in the evaluation of a film newly shown, table 2 is preceding 4 words of favorable comment, and each
The relation table for the ratio that word is accounted for.
Table 2：Favorable comment word proportionate relationship table
| Favorable comment word | Proportion |
| It is classical | 30% |
| Positive energy | 15% |
| It is warm | 15% |
| That leads is good | 10% |
Certainly, table 2 is merely illustrative, and the word of table 2 represents a class evaluates word, for example：Temperature
It is warm to represent the warm heart and the class evaluates word of hottish grade one.
Table 3 is preceding 4 words that difference is commented, and each relation table for the ratio that word is accounted for.
Table 3：Difference comments word proportionate relationship table
| Favorable comment word | Proportion |
| Performer is ugly | 5% |
| Select scape bad | 4% |
| Not emotionally | 2% |
| It is mediocre | 1% |
Certainly, table 3 is also merely illustrative, and the word of table 3 represents a class evaluates word, for example：
Performer is ugly have been represented too ugly and the plain class evaluates word of grade one.
Content in table 2 and table 3 can graphically be shown, and be easy to movie providers in bottom electricity
There is more preferable performance in shadow.
The scheme that the embodiment of the present invention is provided, the public sentiment change for the analysis specified services that can be automated, and
Public sentiment change is presented in real time, so as to change the dispensing of timely adjustable strategies and material, lifting for focus
Rate of return on investment.
In addition, full channel public sentiment covering is realized in the application, by capturing each channel information automatically, with day
For the cycle, public sentiment total amount trend, the positive and negative surface analysis of public sentiment and trend, media and User Perspective point are automatically formed
There is provided category, user comment, hot word and positive and negative public praise word list for analysis.Efficiently refresh real-time public opinion to move
State and user discuss focus, the synchronous follow-up analysis for carrying out public sentiment.And collect automatically and analysis the whole network
Public sentiment, can accomplish that newly-increased negative amount is fed back in emphasis monitoring day by the hour, such as be analyzed by public sentiment big data, can
To set up the correlation analysis that new, online data is drawn for different general entertainment services, such as box office is predicted, optimization
Deliver cost in market；Public sentiment abnormal alarm system, lifts general entertainment service public relations defence capability etc..
Refering to Fig. 5, an embodiment of the device 20 of Developing Tactics provided in an embodiment of the present invention includes：
Acquiring unit 201, for obtaining Monitoring Data of the specified services within preset time period；
Determining unit 202, for analyzing the Monitoring Data that the acquiring unit 201 is obtained, really
Temperature index and depth index in the fixed Monitoring Data, the temperature index are that the specified services are closed
The degree of note, the depth index is the specified services by acceptance level；
Adjustment unit 203, the temperature index and depth for being determined according to the determining unit 202 refer to
Mark, adjusts the informational strategy of the specified services.
In the embodiment of the present invention, acquiring unit 201 obtains Monitoring Data of the specified services within preset time period；
The Monitoring Data that 202 pairs of the determining unit acquiring unit 201 is obtained is analyzed, and determines the monitoring
Temperature index and depth index in data, the temperature index are the degree that the specified services are concerned,
The depth index is the specified services by acceptance level；Adjustment unit 203 is according to the determining unit
The 202 temperature indexs determined and depth index, adjust the informational strategy of the specified services.With it is existing
The artificial keyword participated in research and application data is needed to compare in technology, strategy provided in an embodiment of the present invention
The device of adjustment, can be analyzed with the full automatic Monitoring Data to specified services, and then dynamic is adjusted and is somebody's turn to do
The Strategy for information issuing of specified services, so that the specified services, which can be obtained, preferably delivers effect.
Alternatively, on the basis of the corresponding embodiments of above-mentioned Fig. 5, strategy provided in an embodiment of the present invention is adjusted
In another embodiment of whole device 20,
The acquiring unit 201, is additionally operable to the newest Monitoring Data after acquisition strategy adjustment；
The determining unit 202, is additionally operable to analyze the newest Monitoring Data, it is determined that the heat updated
Spend index and the depth index updated.
In the embodiment of the present invention, after adjustment information, the change in some effects is had certainly, for example：
Amount of reading increases and thumb up amount increases etc., and positive evaluate of user also can accordingly increase, therefore, true in time
The depth index made the temperature index of renewal and updated, in order to which information publisher can understand newest letter in time
Breath.
Alternatively, on the basis of the corresponding embodiments of above-mentioned Fig. 5 or alternative embodiment, the embodiment of the present invention
In another embodiment of the device 20 of the Developing Tactics of offer,
The determining unit 202 is used for：
The concern numerical value from different objects in each media channel is counted from the Monitoring Data；
The temperature index is determined according to the concern numerical value from different objects；
Extracted from the Monitoring Data for commenting on the word of the specified services, and count same type word
The ratio that language occurs in total word；
It is the depth index by the ratio-dependent that the same type word occurs in total word.
Alternatively, the determining unit 202 is used for：
According to the concern numerical value from different objects in the media channel, it is determined that the concern number of each object
Value；
By the concern numerical value of each object and be defined as the temperature index.
Alternatively, refering to Fig. 6, another embodiment of the device 20 of Developing Tactics provided in an embodiment of the present invention
In, described device 20 also includes：
Extraction unit 204, the ratio for being determined according to the determining unit 202 extracts sequence preceding N's
Different types of word, the integer for N more than 1；
Display unit 205, inhomogeneity of the sequence in the preceding N for showing the extraction of extraction unit 204
Ratio in the word of type and the preceding N different types of word shared by each word.
The device 20 of Developing Tactics provided in an embodiment of the present invention can enter refering to the description of Fig. 1 to Fig. 4 parts
Row understands that this place, which is not done, excessively to be repeated.
Fig. 7 is the structural representation of the device 20 of Developing Tactics provided in an embodiment of the present invention.The strategy is adjusted
Whole device 20 is applied to public sentiment monitoring system, and the device 20 of the Developing Tactics includes processor 210, deposited
Reservoir 250 and transceiver 230, memory 250 can include read-only storage and random access memory, and
Operational order and data are provided to processor 210.Memory 250 it is a part of can also include it is non-volatile with
Machine access memory (NVRAM).
In some embodiments, memory 250 stores following element, can perform module or data
Structure, either their subset or their superset:
In embodiments of the present invention, by calling the operational order of the storage of memory 250, (operational order can
Storage is in an operating system),
Obtain Monitoring Data of the specified services within preset time period；
The Monitoring Data is analyzed, temperature index and the depth index in the Monitoring Data is determined,
The temperature index is the degree that the specified services are concerned, and the depth index is the specified services
By acceptance level；
According to the temperature index and depth index, the informational strategy of the specified services is adjusted.
Compared with needing the artificial keyword participated in research and application data in the prior art, the embodiment of the present invention
The device of the Developing Tactics of offer, can be analyzed with the full automatic Monitoring Data to specified services, and then
Dynamic adjusts the Strategy for information issuing of the specified services, so that the specified services can obtain more preferable dispensing
Effect.
The operation of the device 20 of the control strategy of processor 210 adjustment, processor 210 can also be referred to as CPU
(Central Processing Unit, CPU).Memory 250 can include read-only storage and
Random access memory, and provide instruction and data to processor 210.A part for memory 250 can be with
Including nonvolatile RAM (NVRAM).The device 20 of Developing Tactics in specific application
Each component be coupled by bus system 220, wherein bus system 220 except include data/address bus it
Outside, power bus, controlling bus and status signal bus in addition etc. can also be included.But illustrate in order to clear
See, various buses are all designated as bus system 220 in figure.
The method that the embodiments of the present invention are disclosed can apply in processor 210, or by processor 210
Realize.Processor 210 is probably a kind of IC chip, the disposal ability with signal.Realizing
Cheng Zhong, each step of the above method can be by the integrated logic circuit or soft of the hardware in processor 210
The instruction of part form is completed.Above-mentioned processor 210 can be general processor, digital signal processor
(DSP), application specific integrated circuit (ASIC), ready-made programmable gate array (FPGA) or other can compile
Journey logical device, discrete gate or transistor logic, discrete hardware components.It can realize or perform
Disclosed each method, step and logic diagram in the embodiment of the present invention.General processor can be microprocessor
Device or the processor can also be any conventional processors etc..Side with reference to disclosed in the embodiment of the present invention
The step of method, can be embodied directly in hardware decoding processor and perform completion, or with hard in decoding processor
Part and software module combination perform completion.Software module can be located at random access memory, flash memory, read-only storage
This area such as device, programmable read only memory or electrically erasable programmable memory, register is ripe to deposit
In storage media.The storage medium is located at memory 250, and processor 210 reads the information in memory 250,
The step of above method being completed with reference to its hardware.
Alternatively, processor 210 is additionally operable to the newest Monitoring Data after acquisition strategy adjustment；To described newest
Monitoring Data is analyzed, it is determined that the temperature index updated and the depth index updated.
Alternatively, processor 210 is used for：
The concern numerical value from different objects in each media channel is counted from the Monitoring Data；
The temperature index is determined according to the concern numerical value from different objects；
Extracted from the Monitoring Data for commenting on the word of the specified services, and count same type word
The ratio that language occurs in total word；
It is the depth index by the ratio-dependent that the same type word occurs in total word.
Alternatively, processor 210 is used for：
According to the concern numerical value from different objects in the media channel, it is determined that the concern number of each object
Value；
By the concern numerical value of each object and be defined as the temperature index.
Alternatively, processor 210 is additionally operable to：
Different types of word of the sequence in preceding N is extracted according to the ratio, described is N whole more than 1
Number；
Displaying sequence is every in the different types of word of the preceding N and the different types of word of the preceding N
Ratio shared by individual word.
The device 20 of Developing Tactics provided in an embodiment of the present invention can enter refering to the description of Fig. 1 to Fig. 4 parts
Row understands that this place, which is not done, excessively to be repeated.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment
Rapid to can be by program to instruct the hardware of correlation to complete, it is computer-readable that the program can be stored in one
In storage medium, storage medium can include：ROM, RAM, disk or CD etc..
The method and device of the Developing Tactics provided above the embodiment of the present invention are described in detail,
Specific case used herein is set forth to the principle and embodiment of the present invention, above example
Illustrate the method and its core concept for being only intended to help to understand the present invention；Simultaneously for the general of this area
Technical staff, according to the thought of the present invention, will change in specific embodiments and applications,
In summary, this specification content should not be construed as limiting the invention.
Claims (10)
1. a kind of method of Developing Tactics, it is characterised in that including：
Obtain Monitoring Data of the specified services within preset time period；
The Monitoring Data is analyzed, temperature index and the depth index in the Monitoring Data is determined,
The temperature index is the degree that the specified services are concerned, and the depth index is the specified services
By acceptance level；
According to the temperature index and depth index, the informational strategy of the specified services is adjusted.
2. according to the method described in claim 1, it is characterised in that described according to the temperature index and depth
Index is spent, after the informational strategy for adjusting the specified services, methods described also includes：
Newest Monitoring Data after acquisition strategy adjustment；
The newest Monitoring Data is analyzed, it is determined that the temperature index updated and the depth index updated.
3. method according to claim 1 or 2, it is characterised in that described to enter to the Monitoring Data
Row analysis, determines temperature index and the depth index in the Monitoring Data, including：
The concern numerical value from different objects in each media channel is counted from the Monitoring Data；
The temperature index is determined according to the concern numerical value from different objects；
Extracted from the Monitoring Data for commenting on the word of the specified services, and count same type word
The ratio that language occurs in total word；
It is the depth index by the ratio-dependent that the same type word occurs in total word.
4. method according to claim 3, it is characterised in that different objects are come from described in the basis
Concern numerical value determine the temperature index, including：
According to the concern numerical value from different objects in the media channel, it is determined that the concern number of each object
Value；
By the concern numerical value of each object and be defined as the temperature index.
5. method according to claim 3, it is characterised in that methods described also includes：
Different types of word of the sequence in preceding N is extracted according to the ratio, described is N whole more than 1
Number；
Displaying sequence is every in the different types of word of the preceding N and the different types of word of the preceding N
Ratio shared by individual word.
6. a kind of device of Developing Tactics, it is characterised in that including：
Acquiring unit, for obtaining Monitoring Data of the specified services within preset time period；
Determining unit, for analyzing the Monitoring Data that the acquiring unit is obtained, it is determined that described
Temperature index and depth index in Monitoring Data, the temperature index are the journey that the specified services are concerned
Degree, the depth index is the specified services by acceptance level；
Adjustment unit, for the temperature index and depth index determined according to the determining unit, adjustment
The informational strategy of the specified services.
7. device according to claim 6, it is characterised in that
The acquiring unit, is additionally operable to the newest Monitoring Data after acquisition strategy adjustment；
The determining unit, is additionally operable to analyze the newest Monitoring Data, it is determined that the temperature updated refers to
Mark and the depth index updated.
8. the device according to claim 6 or 7, it is characterised in that
The determining unit is used for：
The concern numerical value from different objects in each media channel is counted from the Monitoring Data；
The temperature index is determined according to the concern numerical value from different objects；
Extracted from the Monitoring Data for commenting on the word of the specified services, and count same type word
The ratio that language occurs in total word；
It is the depth index by the ratio-dependent that the same type word occurs in total word.
9. device according to claim 8, it is characterised in that
The determining unit is used for：
According to the concern numerical value from different objects in the media channel, it is determined that the concern number of each object
Value；
By the concern numerical value of each object and be defined as the temperature index.
10. device according to claim 8, it is characterised in that described device also includes：
Extraction unit, the ratio for being determined according to the determining unit extracts inhomogeneity of the sequence in preceding N
The word of type, the integer for N more than 1；
Display unit, different types of word of the sequence in the preceding N for showing the extraction unit extraction
Ratio in language and the preceding N different types of word shared by each word.
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