CN107231287B - Marketing mail sending method and sending information statistical method and device - Google Patents
Marketing mail sending method and sending information statistical method and device Download PDFInfo
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- CN107231287B CN107231287B CN201610179835.7A CN201610179835A CN107231287B CN 107231287 B CN107231287 B CN 107231287B CN 201610179835 A CN201610179835 A CN 201610179835A CN 107231287 B CN107231287 B CN 107231287B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/42—Mailbox-related aspects, e.g. synchronisation of mailboxes
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/14—Session management
- H04L67/146—Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
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Abstract
The application discloses a method for sending a marketing mail and a method and a device for counting sent information, wherein the method comprises the following steps: adding a classification label of the marketing mail when the user equipment of the sending party sends the marketing mail; and sending the marketing mail added with the classification label to a target user through a mail sending server, so that the mail sending server counts sending information of the marketing mail corresponding to the classification label and sent to the target user according to the classification label in the marketing mail. By the method and the system, more personalized and detailed statistical information of the transmitted marketing mails can be intuitively known, and the experience degree of a user of the transmitting party and the full intention of using the mailbox are greatly improved.
Description
Technical Field
The application belongs to the technical field of internet information processing, and particularly relates to a method for sending a marketing mail and a method and a device for counting sent information.
Background
An electronic Marketing mail (EDM) is a network Marketing means for delivering valuable information to a target user by means of an e-mail on the premise of prior permission of the user. Email marketing has three basic factors: user permissions, email delivery information, information valuable to the user.
Since the EDM mail is a mail requiring regular transmission of new product promotion, user care, periodical consultation, etc., the number of mails transmitted is usually huge, for example, the naughty needs to transmit hundreds of millions of EDM mails every day during 11 dues. In practical application, an EDM mail sender needs to count the relationship between marketing benefits and the EDM mail sending success rate, and needs to count the sending information such as the success rate, the failure rate, the invalid address rate and the like of sending the EDM mail every time.
However, with the increasing of users and contents of the internet, the demands of users are more and more complicated, and the traditional one-to-many mail marketing mode cannot meet the requirements of users, so that many-to-many personalized marketing mails are produced, and many-to-many characteristics in the personalized marketing mails require that the mail contents seen by each user are different and personalized.
One existing statistical method is that when counting the sending information of an EDM mail according to a sending account of the EDM mail, because the same sending account often sends EDM mails of different batches in the same time period and has a huge number, only the success rate or failure rate of sending the EDM mail in the time period can be counted, and thus more detailed statistics on personalized EDM mails cannot be realized. Another existing statistical method is to embed links in the mail text in advance, so that a recipient user opens the links after receiving the mail to obtain statistical information, however, in this method, a web server that the recipient user can access must be built, and the links embedded in advance in the mail text are collected, and the statistical cost is increased due to the addition of an additional web server.
Therefore, a low-cost statistical method for EDM mail sending information capable of realizing individuation and detail is needed.
Disclosure of Invention
In view of this, the present application provides a method for sending a marketing mail and a method and a device for counting sent information, which can solve the problem that personalized statistics cannot be implemented for the sent information of an EDM mail in the prior art.
In order to solve the above technical problem, a first aspect of the present application provides a method for sending a marketing mail, including:
adding a classification label of the marketing mail when the user equipment of the sending party sends the marketing mail;
and sending the marketing mail added with the classification label to a target user through a mail sending server, so that the mail sending server counts sending information of the marketing mail corresponding to the classification label and sent to the target user according to the classification label in the marketing mail.
Optionally, when sending the marketing mail, the sending user equipment adds the category label of the marketing mail, including:
in the stage of sending account authentication, adding a classification label of the marketing mail in a sending account;
and sending the sending account authentication information added with the classification label of the marketing mail to the mail sending server.
Optionally, adding a category label of the marketing mail to the sending account includes:
and adding a separation symbol between the sending account and the classification label of the marketing mail.
Optionally, the classification tags of the marketing mail comprise one or more classification tags in a side-by-side hierarchical relationship, or comprise one or more classification tags in a top-down hierarchical relationship.
Optionally, when a plurality of classification tags are included, a separation symbol is added between each classification tag.
Optionally, the separation symbol between the sending account and the classification label and the separation symbol between the classification labels may be the same symbol or different symbols.
Optionally, the method further comprises:
and presetting a strategy of adding the classification label of the marketing mail when the marketing mail is sent in the extended mail sending protocol.
Optionally, the method further comprises:
and when a sending account authentication stage is preset in the extended mail sending protocol, adding a classification label of the marketing mail into the sending account, adding a separation symbol between the sending account and the classification label of the marketing mail, and adding a separation symbol between the classification labels.
Optionally, the method further comprises:
and receiving sending information which is obtained by the mail sending server and sent to the target user by the marketing mail corresponding to the classification label.
Optionally, the sending information includes the classification tag and one or more of the following information: a transmission success rate, a failure rate, an invalid address rate.
The second aspect of the present invention further provides a statistical method for marketing mail sending information, which is executed on a sending mail server side, and includes:
a sending mail server acquires a classification label of a marketing mail sent by sending party user equipment;
and after the marketing mail is sent to the target user, counting the sending information of the marketing mail sent to the target user corresponding to the classification label according to the classification label of the marketing mail.
Optionally, the method further comprises:
and sending the sending information of the marketing mail corresponding to the classification label to the target user to the sending party user equipment.
Optionally, the obtaining, by the sending email server, the category label of the marketing email sent by the sending user equipment includes:
and obtaining a classification label of the marketing mail in the sending account authentication information sent by the sending party user equipment, wherein the classification label is the classification label of the marketing mail added in the sending account when the sending party user equipment sends the account authentication stage.
Optionally, a policy of adding a category label of the marketing mail when the marketing mail is sent is preset in the extended mail sending protocol.
Optionally, when a sending account authentication stage is preset in the extended email sending protocol, adding a classification label of the marketing email to the sending account, adding a separation symbol between the sending account and the classification label of the marketing email, and adding a separation symbol between the classification labels.
Optionally, the classification tags of the marketing mail comprise one or more classification tags in a side-by-side hierarchical relationship, or comprise one or more classification tags in a top-down hierarchical relationship.
Optionally, the sending information includes the classification tag and one or more of the following information: a transmission success rate, a failure rate, an invalid address rate.
The third aspect of the present invention further provides a sending apparatus for a marketing mail, comprising, at a sending user equipment side:
the adding module is used for adding the classification label of the marketing mail when the marketing mail is sent;
and the sending module is used for sending the marketing mail added with the classification label to a target user through a sending mail server so that the sending mail server can count the sending information of the marketing mail sent to the target user corresponding to the classification label according to the classification label in the marketing mail.
Optionally, the adding module is configured to add a classification tag of the marketing mail to a sending account in a sending account authentication stage;
and the sending module is used for sending the sending account authentication information added with the classification label of the marketing mail to the mail sending server.
Optionally, the adding module is configured to add a separation symbol between the sending account and the category label of the marketing mail.
Optionally, the classification tags of the marketing mail comprise one or more classification tags in a side-by-side hierarchical relationship, or comprise one or more classification tags in a top-down hierarchical relationship.
Optionally, when a plurality of classification tags are included, a separation symbol is added between each classification tag.
Optionally, the separation symbol between the sending account and the classification label and the separation symbol between the classification labels may be the same symbol or different symbols.
Optionally, the apparatus further comprises:
and the setting module is used for presetting a strategy of adding the classification label of the marketing mail when the marketing mail is sent in the extended mail sending protocol.
Optionally, the adding module is configured to add a classification label of the marketing mail to the sending account, add a separation symbol between the sending account and the classification label of the marketing mail, and add a separation symbol between the classification labels, when a sending account authentication stage is preset in the extended mail sending protocol.
Optionally, the apparatus further comprises:
and the receiving module is used for receiving the sending information which is obtained by the mail sending server and is sent to the target user by the marketing mail corresponding to the classification label.
Optionally, the sending information includes the classification tag and one or more of the following information: a transmission success rate, a failure rate, an invalid address rate.
The fourth aspect of the present invention further provides a statistical apparatus for marketing mail sending information, which includes, at a sending mail server side:
the acquisition module is used for acquiring the classification label of the marketing mail sent by the user equipment of the sender;
and the counting module is used for counting the sending information of the marketing mail sent to the target user corresponding to the classification label according to the classification label of the marketing mail after the marketing mail is sent to the target user.
Optionally, the apparatus further comprises:
and the sending module is used for sending the sending information, which is obtained by the counting module and corresponds to the classified labels, of the marketing mails sent to the target users to the sending party user equipment.
Optionally, the obtaining module is configured to obtain a classification tag of the marketing mail from sending account authentication information sent by the sending-side user equipment, where the classification tag is a classification tag of the marketing mail added to the sending account by the sending-side user equipment in a sending account authentication stage.
Optionally, the apparatus further comprises:
and the setting module is used for presetting a strategy of adding the classification label of the marketing mail when the marketing mail is sent in the extended mail sending protocol.
Optionally, the setting module is configured to, when a sending account authentication stage is preset in the extended email sending protocol, add a classification tag of the marketing email to the sending account, add a separation symbol between the sending account and the classification tag of the marketing email, and add a separation symbol between the classification tags.
Optionally, the sending information includes the classification tag and one or more of the following information: a transmission success rate, a failure rate, an invalid address rate.
According to the technical scheme, by expanding a mail sending protocol (such as an SMTP protocol), a strategy of adding the classification label of the marketing mail when the marketing mail is sent is preset in the mail sending protocol, so that after the mail sending server sends the marketing mail to a target user, the sending server can send information such as the sending success rate, the failure rate and the like of the marketing mail corresponding to the classification label according to the classification label in the marketing mail, and therefore more personalized and detailed statistical information can be fed back to a sender user, and the cost is greatly reduced.
Of course, it is not necessary for any one product to achieve all of the above-described technical effects simultaneously.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
FIG. 1 is a schematic diagram of a process for sending an email;
fig. 2 is a flowchart illustrating a method for sending a marketing mail according to an embodiment of the present invention;
FIG. 3 is a schematic flow diagram between an existing e-mail sender and a sending mail server;
FIG. 4 is a schematic flow diagram between an e-mail sender and a sending mail server according to an embodiment of the invention;
fig. 5 is a schematic configuration diagram of a conventional configuration for sending account authentication information;
fig. 6 is a schematic configuration diagram of sending account authentication information according to an embodiment of the present invention;
FIG. 7 is a diagram illustrating the statistical effect of marketing mail delivery information corresponding to tv category labels in an embodiment of the present invention;
FIG. 8 is a diagram illustrating the statistical effect of marketing mail sending information corresponding to the mobile category label in the embodiment of the present invention;
fig. 9 is a flowchart illustrating a statistical method for sending information of marketing mails according to an embodiment of the present invention;
fig. 10 is a schematic structural diagram of a sending apparatus of a marketing mail according to an embodiment of the present invention;
fig. 11 is a schematic structural diagram of a statistical apparatus for sending information of marketing mails according to an embodiment of the present invention.
Detailed Description
Embodiments of the present application will be described in detail with reference to the drawings and examples, so that how to implement technical means to solve technical problems and achieve technical effects of the present application can be fully understood and implemented.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
As used in the specification and in the claims, certain terms are used to refer to particular components. As one skilled in the art will appreciate, manufacturers may refer to a component by different names. This specification and claims do not intend to distinguish between components that differ in name but not function. In the following description and in the claims, the terms "include" and "comprise" are used in an open-ended fashion, and thus should be interpreted to mean "include, but not limited to. "substantially" means within an acceptable error range, and a person skilled in the art can solve the technical problem within a certain error range to substantially achieve the technical effect. Furthermore, the term "coupled" is intended to encompass any direct or indirect electrical coupling. Thus, if a first device couples to a second device, that connection may be through a direct electrical coupling or through an indirect electrical coupling via other devices and couplings. The description which follows is a preferred embodiment of the present application, but is made for the purpose of illustrating the general principles of the application and not for the purpose of limiting the scope of the application. The protection scope of the present application shall be subject to the definitions of the appended claims.
It is also noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a good or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such good or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a commodity or system that includes the element.
Fig. 1 is a schematic diagram of a sending process of an email, as shown in fig. 1, the sending process of the email generally includes that a sender sends content of the email to a MAIL Transfer AGENT (MTA) where a sending domain is located through a MAIL USER AGENT (MUA) program, then the MTA where the sending domain is located delivers the email to an MTA where a receiving domain is located, and a receiver views the email sent by the sender through the MUA. Common MUAs include email client programs such as Foxmail, Outlook Express, and the like; the MTA where the sending domain is located may become the sending mail server and the MTA where the receiving domain is located may be referred to as the receiving mail server.
The inventor finds that the existing marketing mail sending information statistical method has the following problems in the process of implementing the invention:
suppose that user a wants to send a marketing mail of a network television product to target user B, and send a mobile phone marketing mail to target user C, where target users B, C are different groups, target users B include all target users subscribed to the marketing mail of the network television product, and target user C includes all target users subscribed to the mobile phone marketing mail; and the user A sends the marketing mail of the network television product and the mobile phone marketing mail to the mail sending server through the MUA program, the mail sending server sends the marketing mail of the network television product and the mobile phone marketing mail to the mail receiving server, the mail receiving server sends the marketing mail of the network television product to the target user B, and the mobile phone marketing mail is sent to the target user C. In the prior art, the mail sending server counts the sending information of the marketing mail according to the sending account, and can only count the sending success rate, the failure rate and other information of the marketing mail sent by the sending account; the information such as the sending success rate and the failure rate of the marketing mails of the network television products and the information such as the sending success rate and the failure rate of the mobile phone marketing mails cannot be counted; that is, the sending mail server cannot acquire the classification information of the marketing mail to be sent, and therefore it is not possible to count the sending information of each classified marketing mail. User a (sender user) often wants to know about the delivery information of a classified marketing mail. In order to obtain the classification information of the transmitted marketing mail, in another prior art, a link is embedded in a mail text in advance, so that a receiver user opens statistical information after receiving the mail, however, the method needs to additionally configure a web server for collecting the link, thereby greatly increasing the statistical cost of the transmitted information.
In order to solve the problems in the prior art, the technical scheme of the invention presets a strategy of adding the classification label of the marketing mail when the marketing mail is sent in a mail sending protocol by expanding the mail sending protocol (such as an SMTP protocol), so that after the mail sending server sends the marketing mail to a target user, the sending server can send information according to the classification label in the marketing mail through the sending success rate, the failure rate and the like of the marketing mail corresponding to the classification label, thereby feeding back more personalized and detailed statistical information to a sender user and greatly reducing the cost.
Fig. 2 is a flowchart illustrating a method for sending a marketing mail according to an embodiment of the present invention, as shown in fig. 2, including:
201. adding a classification label of the marketing mail when the user equipment of the sending party sends the marketing mail;
the method and the device have the advantages that a strategy (expanded mail sending protocol for short) for adding the classification label of the marketing mail when the marketing mail is sent is preset in the mail sending protocol;
in an optional implementation manner, when a sending account authentication stage is preset in the extended email sending protocol, a classification tag of the marketing email is added to the sending account; in practical application, in order to distinguish the sending account from the classification label of the marketing mail, a separation symbol is added between the sending account and the classification label of the marketing mail;
in practical application, the classification label of the marketing mail comprises one or more classification labels in parallel hierarchical relationship, or comprises one or more classification labels in up-and-down hierarchical relationship, and when a plurality of classification labels are included, a separation symbol is added between each classification label. For example, assuming that the marketing mail is related to an electronic product, the first-level classification tag is a tag of the electronic product, the electronic product includes a mobile phone, a television, a PC, and the like, and the second-level classification tag includes a tag of the mobile phone, the television, the PC, and the like, wherein the tags of the mobile phone, the television, the PC, and the like are parallel tags belonging to the tags of the electronic product; the mobile phones comprise mobile phones of various brands (such as apple, Huashi, three stars and the like), the third-level classification tags comprise parallel tags of apple, Huashi, three stars and the like, the mobile phones of apples comprise various models (iphone5, iphone6, iphone7 and the like), and the fourth-level tags comprise parallel tags of iphone5, iphone6, iphone7 and the like. The category labels of embodiments of the present invention are not limited to the above-illustrated category labels.
Based on the above extended mail sending protocol, step 201 adds the classification label of the marketing mail in the sending account in a specific implementation, for example, when the sending user equipment is in the sending account authentication phase; and sending the sending account authentication information added with the classification label of the marketing mail to the mail sending server.
Fig. 3 is a schematic flowchart of a conventional process between an e-mail sender and a sending mail server, fig. 4 is a schematic flowchart of a process between an e-mail sender and a sending mail server according to an embodiment of the present invention, and as shown in fig. 3 and fig. 4, the sender refers to a user equipment that sends a marketing mail, and the e-mail office refers to an e-mail office (referred to as a sending mail server for short) where the sender is located. As shown in fig. 3, there is no policy for presetting the classification tag of the marketing mail in the existing mail transmission protocol, and therefore, it is impossible to count the corresponding transmission information according to the classification tag of the mail. As shown in fig. 4, a policy of a classification tag of a marketing mail is preset in an extended mail sending protocol of the present invention, specifically, when a sending user equipment sends authentication information to a sending mail server, the sent authentication information may carry the classification tag of the marketing mail, for example, AAAA in fig. 4 is a separation symbol, tag is a classification tag, and it should be noted that the separation symbol in the embodiment of the present invention is not limited to the above-mentioned exemplified symbol.
Fig. 5 is a schematic configuration diagram of existing transmission account authentication information, fig. 6 is a schematic configuration diagram of transmission account authentication information according to an embodiment of the present invention, and as shown in fig. 5, there is no policy for presetting a classification tag of a marketing mail in an existing mail transmission protocol, and therefore, the classification tag of the mail cannot be added to the transmission account authentication information. As shown in fig. 6, a policy of a category label of a marketing mail is preset in the expanded mail sending protocol of the present invention, and the category label of the mail may be added to the sending account authentication information, specifically, as shown in fig. 6, it is assumed that the sending account is xxxx @ test.com, a separation symbol AAAA is added after the sending account xxxx @ test.com, and a category label yaoqing of the marketing mail is added after the separation symbol AAAA, where the category label yaoqing means that the marketing mail is an invitation mail. It should be noted that the positions of the separation symbols and the form symbols of the classification labels in the embodiments of the present invention are not limited to the above examples.
202. Sending the marketing mail added with the classification label to a target user through a mail sending server; and enabling the mail sending server to count the sending information of the marketing mail sent to the target user and corresponding to the classification label according to the classification label in the marketing mail and send the sending information to the sending party user equipment.
Wherein the sending information includes, but is not limited to, a category label and one or more of the following: a transmission success rate, a failure rate, an invalid address rate. In this embodiment, the sending information may carry the following information:
(1) sorting labels and sending success rate;
(2) classification label and failure rate;
(3) classification tags and invalid address rates;
(4) classifying labels, sending success rate and failure rate;
(5) sorting labels, sending success rate and invalid address rate;
(6) classification labels, failure rate and invalid address rate;
(7) classification tags, transmission success rate, failure rate, and invalid address rate.
Com sends 9000 marketing mails together in 2016, 1 and 6, wherein classification labels of 5000 marketing mails are tv and classification labels of 4000 marketing mails are mobile, and a sending mail server can count sending information such as sending success rate, failure rate and invalid address rate of the marketing mails corresponding to tv or the mobile classification labels according to the classification labels of the marketing mails. Fig. 7 is a statistical effect diagram of marketing mail sending information corresponding to a tv classified label in the embodiment of the present invention, and fig. 8 is a statistical effect diagram of marketing mail sending information corresponding to a mobile classified label in the embodiment of the present invention, as shown in fig. 7 and fig. 8, information such as a classified label of a marketing mail, a total number of sent mails, a total number of successfully sent mails, a total number of sent mails, a sending success rate, a sending failure rate, a number of invalid addresses, and an invalid address rate can be clearly displayed in the statistical effect diagram.
The embodiment of the invention adds the classification label of the marketing mail when sending the marketing mail by the strategy of adding the classification label of the marketing mail in the expanded mail sending protocol (such as SMTP protocol), so that the user equipment of a sending party adds the classification label of the marketing mail when sending the marketing mail; the marketing mail added with the classification label is sent to a target user through a mail sending server, so that the mail sending server counts sending information such as sending success rate, failure rate and the like of the marketing mail sent to the target user and sends the sending information to a sending party user device according to the classification label in the marketing mail, the sending party user device receives a marketing mail sending information statistical effect graph corresponding to the classification label sent by the mail sending server, the more personalized and detailed statistical information of the marketing mail sent by the sending party user device can be intuitively and clearly known, the experience degree of the sending party user is greatly improved, the full intention of using a mailbox is greatly improved, and a web server does not need to be additionally configured, so that the additional cost is not increased.
Fig. 9 is a flowchart illustrating a statistical method for sending information of marketing mails according to an embodiment of the present invention; as shown in fig. 9, includes:
901. a sending mail server acquires a classification label of a marketing mail sent by sending party user equipment;
the method and the device have the advantages that a strategy (expanded mail sending protocol for short) for adding the classification label of the marketing mail when the marketing mail is sent is preset in the mail sending protocol;
in an optional implementation manner, when a sending account authentication stage is preset in the extended email sending protocol, a classification tag of the marketing email is added to the sending account; in practical application, in order to distinguish the sending account from the classification label of the marketing mail, a separation symbol is added between the sending account and the classification label of the marketing mail;
in practical application, the classification label of the marketing mail comprises one or more classification labels in parallel hierarchical relationship, or comprises one or more classification labels in up-and-down hierarchical relationship, and when a plurality of classification labels are included, a separation symbol is added between each classification label. For example, assuming that the marketing mail is related to an electronic product, the first-level classification tag is a tag of the electronic product, the electronic product includes a mobile phone, a television, a PC, and the like, and the second-level classification tag includes a tag of the mobile phone, the television, the PC, and the like, wherein the tags of the mobile phone, the television, the PC, and the like are parallel tags belonging to the tags of the electronic product; the mobile phones comprise mobile phones of various brands (such as apple, Huashi, three stars and the like), the third-level classification tags comprise parallel tags of apple, Huashi, three stars and the like, the mobile phones of apples comprise various models (iphone5, iphone6, iphone7 and the like), and the fourth-level tags comprise parallel tags of iphone5, iphone6, iphone7 and the like. The category labels of embodiments of the present invention are not limited to the above-illustrated category labels.
Based on the expanded mail sending protocol, when the user equipment of the sending party sends an account number authentication stage, adding a classification label of the marketing mail into the sending account number; and sending the sending account authentication information added with the classification label of the marketing mail to the sending mail server, and then the sending mail server acquires the classification label of the marketing mail in the sending account authentication information.
902. After the marketing mail is sent to a target user, counting sending information, corresponding to the classification label, of the marketing mail sent to the target user according to the classification label of the marketing mail;
wherein the sending information includes, but is not limited to, a category label and one or more of the following: a transmission success rate, a failure rate, an invalid address rate.
Com sends 9000 marketing mails together in 2016, 1 and 6, wherein classification labels of 5000 marketing mails are tv and classification labels of 4000 marketing mails are mobile, and a sending mail server can count sending information such as sending success rate, failure rate and invalid address rate of the marketing mails corresponding to tv or the mobile classification labels according to the classification labels of the marketing mails. Fig. 7 is a statistical effect diagram of marketing mail sending information corresponding to a tv classified label in the embodiment of the present invention, and fig. 8 is a statistical effect diagram of marketing mail sending information corresponding to a mobile classified label in the embodiment of the present invention, as shown in fig. 7 and fig. 8, information such as a classified label of a marketing mail, a total number of sent mails, a total number of successfully sent mails, a total number of sent mails, a sending success rate, a sending failure rate, a number of invalid addresses, and an invalid address rate can be clearly displayed in the statistical effect diagram.
903. And sending the sending information of the marketing mail corresponding to the classification label to the target user to the sending party user equipment.
The user equipment of the sending party receives the marketing mail sending information statistical effect graph corresponding to the classification label sent by the sending mail server, and can visually and clearly know the more personalized and detailed statistical information of the marketing mail sent by the user equipment of the sending party.
The embodiment of the invention adds the classification label of the marketing mail when sending the marketing mail by the strategy of adding the classification label of the marketing mail in the expanded mail sending protocol (such as SMTP protocol), so that the user equipment of a sending party adds the classification label of the marketing mail when sending the marketing mail; the marketing mail added with the classification label is sent to a target user through a mail sending server, so that the mail sending server counts sending information such as sending success rate, failure rate and the like of the marketing mail sent to the target user corresponding to the classification label according to the classification label in the marketing mail and sends the sending information to a sending party user device, the sending party user device can visually and clearly know more personalized and detailed statistical information of the marketing mail sent by the sending party user device, the experience degree of the sending party user is greatly improved, the full intention of using a mailbox is greatly improved, and a web server does not need to be additionally configured, so that the additional cost is not increased.
Fig. 10 is a schematic structural diagram of a sending apparatus of a marketing mail according to an embodiment of the present invention; on the sending user equipment side, as shown in fig. 10, the method includes:
an adding module 11, configured to add a category label of a marketing mail when the marketing mail is sent;
a sending module 12, configured to send the marketing mail to which the classification tag is added to a target user through a sending mail server, so that the sending mail server counts sending information, sent to the target user by the marketing mail, corresponding to the classification tag according to the classification tag in the marketing mail, where the sending information includes the classification tag and one or more of the following information: a transmission success rate, a failure rate, an invalid address rate.
Optionally, the adding module 11 is configured to add a category label of the marketing mail to the sending account in the sending account authentication stage;
the sending module 12 is configured to send the sending account authentication information to the sending email server after the classification tag of the marketing email is added.
Optionally, the adding module 11 is configured to add a separation symbol between the sending account and the category label of the marketing mail.
Wherein the classification label of the marketing mail comprises one or more classification labels in parallel hierarchical relationship, or comprises one or more classification labels in up-down hierarchical relationship.
Optionally, when a plurality of classification tags are included, a separation symbol is added between each classification tag.
Optionally, the separation symbol between the sending account and the classification label and the separation symbol between the classification labels may be the same symbol or different symbols.
Optionally, the apparatus further comprises:
and the setting module 13 is configured to preset a policy of adding a classification tag of the marketing mail when the marketing mail is sent in the extended mail sending protocol.
Optionally, the adding module 11 is configured to preset a policy of adding the classification tag of the marketing mail when the marketing mail is sent according to the setting module 13 in the extended mail sending protocol, add the classification tag of the marketing mail in the sending account when the account authentication sending phase is preset in the extended mail sending protocol, add a separation symbol between the sending account and the classification tag of the marketing mail, and add a separation symbol between the classification tags.
Optionally, the apparatus further comprises:
and the receiving module 14 is configured to receive sending information, which is sent to the target user by the marketing mail corresponding to the classification tag counted by the sending mail server.
The apparatus shown in fig. 10 may execute the method described in the embodiment shown in fig. 2, and implementation principles and technical effects are not described again, and reference may be made to the related description in the above embodiment.
Fig. 11 is a schematic structural diagram of a statistical apparatus for marketing mail sending information according to an embodiment of the present invention, and on a sending mail server side, as shown in fig. 11, the statistical apparatus includes:
an obtaining module 21, configured to obtain a classification label of a marketing mail sent by a sending-side user device;
the statistic module 22 is configured to, after the marketing email is sent to the target user, calculate, according to the classification tag of the marketing email, sending information, which is sent to the target user by the marketing email and corresponds to the classification tag, where the sending information includes the classification tag and one or more of the following information: a transmission success rate, a failure rate, an invalid address rate.
Optionally, the apparatus further comprises:
and the sending module 23 is configured to send sending information, which is obtained by the statistics module and corresponds to the classification tag, to the target user, to the sending-side user device.
Optionally, the obtaining module 21 is configured to obtain a classification tag of the marketing mail in sending account authentication information sent by the sending-side user equipment, where the classification tag is a classification tag of the marketing mail added to the sending account by the sending-side user equipment in a sending account authentication stage.
Optionally, the apparatus further comprises:
and the setting module 24 is used for presetting a strategy of adding the classification label of the marketing mail when the marketing mail is sent in the extended mail sending protocol.
Optionally, the setting module 24 is configured to, when a sending account authentication stage is preset in the extended email sending protocol, add a classification tag of the marketing email to the sending account, add a separation symbol between the sending account and the classification tag of the marketing email, and add a separation symbol between the classification tags.
The apparatus shown in fig. 11 may execute the method described in the embodiment shown in fig. 9, and implementation principles and technical effects are not described again, and reference may be made to the related description in the above embodiment.
The foregoing description shows and describes several preferred embodiments of the invention, but as aforementioned, it is to be understood that the invention is not limited to the forms disclosed herein, but is not to be construed as excluding other embodiments and is capable of use in various other combinations, modifications, and environments and is capable of changes within the scope of the inventive concept as expressed herein, commensurate with the above teachings, or the skill or knowledge of the relevant art. And that modifications and variations may be effected by those skilled in the art without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (29)
1. A method for sending a marketing mail, performed on a user equipment side of a sender, comprising:
adding a classification label of the marketing mail when the user equipment of the sending party sends the marketing mail; the classification label is used for characterizing the mail category of the marketing mail; the classification label comprises a plurality of classification labels in hierarchical relationship; the plurality of hierarchical relationships comprise parallel hierarchical relationships and/or top-bottom hierarchical relationships;
sending the marketing mail added with the classification label to a target user through a mail sending server, so that the mail sending server counts sending information of the marketing mail corresponding to the classification label and sent to the target user according to the classification label in the marketing mail;
the counting of the sending information of the marketing mail corresponding to the classification label sent to the target user comprises the following steps: and counting the classification label, the sending quantity, the sending success rate, the failure rate and/or the invalid address rate of the marketing mail corresponding to each mail category and sent to the target user.
2. The method of claim 1, wherein the sending user device, when sending the marketing mail, adds the category label of the marketing mail, comprising:
in the stage of sending account authentication, adding a classification label of the marketing mail in a sending account;
and sending the sending account authentication information added with the classification label of the marketing mail to the mail sending server.
3. The method of claim 2, wherein adding the category label of the marketing mail to the sending account comprises:
and adding a separation symbol between the sending account and the classification label of the marketing mail.
4. The method of claim 2 or 3, wherein the category labels of the marketing mail comprise one or more category labels in a side-by-side hierarchical relationship, or comprise one or more category labels in a top-bottom hierarchical relationship.
5. The method of claim 4, wherein when a plurality of classification tags are included, a separation symbol is added between each classification tag.
6. The method according to claim 3 or 5, wherein the separation symbol between the sending account and the class label and the separation symbol between the class labels may be the same symbol or different symbols.
7. The method of claim 1, further comprising:
and presetting a strategy of adding the classification label of the marketing mail when the marketing mail is sent in a mail sending protocol.
8. The method of claim 7, wherein when a sending account authentication stage is preset in the mail sending protocol, a classification label of the marketing mail is added to the sending account, a separation symbol is added between the sending account and the classification label of the marketing mail, and a separation symbol is added between the classification labels.
9. The method of claim 1, further comprising:
and receiving sending information which is obtained by the mail sending server and sent to the target user by the marketing mail corresponding to the classification label.
10. A statistical method for marketing mail sending information is executed on a sending mail server side, and is characterized by comprising the following steps:
a sending mail server acquires a classification label of a marketing mail sent by sending party user equipment; the classification label is used for characterizing the mail category of the marketing mail; the classification label comprises a plurality of classification labels in hierarchical relationship; the plurality of hierarchical relationships comprise parallel hierarchical relationships and/or top-bottom hierarchical relationships;
after the marketing mail is sent to a target user, counting sending information, corresponding to the classification label, of the marketing mail sent to the target user according to the classification label of the marketing mail;
the counting of the sending information of the marketing mail corresponding to the classification label sent to the target user comprises the following steps: and counting the classification label, the sending quantity, the sending success rate, the failure rate and/or the invalid address rate of the marketing mail corresponding to each mail category and sent to the target user.
11. The method of claim 10, further comprising:
and sending the sending information of the marketing mail corresponding to the classification label to the target user to the sending party user equipment.
12. The method of claim 11, wherein the sending email server obtaining a category label for the marketing email sent by the sending user device comprises:
and obtaining a classification label of the marketing mail in the sending account authentication information sent by the sending party user equipment, wherein the classification label is the classification label of the marketing mail added in the sending account when the sending party user equipment sends the account authentication stage.
13. The method according to any one of claims 10-12, further comprising:
and presetting a strategy of adding the classification label of the marketing mail when the marketing mail is sent in a mail sending protocol.
14. The method of claim 13, wherein when a sending account authentication phase is preset in the mail sending protocol, a classification label of the marketing mail is added to the sending account, a separation symbol is added between the sending account and the classification label of the marketing mail, and a separation symbol is added between the classification labels.
15. The method of any one of claims 10-12, wherein the category labels of the marketing mail comprise one or more category labels in a side-by-side hierarchical relationship, or comprise one or more category labels in a top-bottom hierarchical relationship.
16. A transmission apparatus of a marketing mail, on a side of a user device of a transmission side, comprising:
the adding module is used for adding the classification label of the marketing mail when the marketing mail is sent; the classification label is used for characterizing the mail category of the marketing mail; the classification label comprises a plurality of classification labels in hierarchical relationship; the plurality of hierarchical relationships comprise parallel hierarchical relationships and/or top-bottom hierarchical relationships;
the sending module is used for sending the marketing mail added with the classification label to a target user through a sending mail server so that the sending mail server can count sending information of the marketing mail corresponding to the classification label sent to the target user according to the classification label in the marketing mail;
the counting of the sending information of the marketing mail corresponding to the classification label sent to the target user comprises the following steps: and counting the classification label, the sending quantity, the sending success rate, the failure rate and/or the invalid address rate of the marketing mail corresponding to each mail category and sent to the target user.
17. The apparatus of claim 16, wherein:
the adding module is used for adding the classification label of the marketing mail in a sending account in the account authentication sending stage;
and the sending module is used for sending the sending account authentication information added with the classification label of the marketing mail to the mail sending server.
18. The apparatus of claim 17, wherein the adding module is configured to add a separation symbol between the sending account number and the category label of the marketing mail.
19. The apparatus of claim 17 or 18, wherein the category labels of the marketing mail comprise one or more category labels in a side-by-side hierarchical relationship, or comprise one or more category labels in a top-bottom hierarchical relationship.
20. The apparatus of claim 19, wherein when a plurality of classification tags are included, a separation symbol is added between each classification tag.
21. The apparatus of claim 18 or 20, wherein the separation symbol between the sending account number and the class label and the separation symbol between the class labels may be the same symbol or different symbols.
22. The apparatus of claim 16, further comprising:
and the setting module is used for presetting a strategy of adding the classification label of the marketing mail when the marketing mail is sent in a mail sending protocol.
23. The apparatus of claim 22, wherein the adding module is configured to add a classification label of the marketing mail to the sending account, add a separation symbol between the sending account and the classification label of the marketing mail, and add a separation symbol between the classification labels, when a sending account authentication phase is preset in the mail sending protocol.
24. The apparatus of claim 16, further comprising:
and the receiving module is used for receiving the sending information which is obtained by the mail sending server and is sent to the target user by the marketing mail corresponding to the classification label.
25. A statistical apparatus for marketing mail transmission information, on a transmission mail server side, comprising:
the acquisition module is used for acquiring the classification label of the marketing mail sent by the user equipment of the sender; the classification label is used for characterizing the mail category of the marketing mail; the classification label comprises a plurality of classification labels in hierarchical relationship; the plurality of hierarchical relationships comprise parallel hierarchical relationships and/or top-bottom hierarchical relationships;
the statistic module is used for counting the sending information, corresponding to the classification label, of the marketing mail sent to the target user according to the classification label of the marketing mail after the marketing mail is sent to the target user;
the statistic module is further configured to count the classification tags, the sending number, the sending success rate, the failure rate and/or the invalid address rate of the marketing mails corresponding to each mail category, which are sent to the target user.
26. The apparatus of claim 25, further comprising:
and the sending module is used for sending the sending information, which is obtained by the counting module and corresponds to the classified labels, of the marketing mails sent to the target users to the sending party user equipment.
27. The apparatus of claim 26, wherein the obtaining module is configured to obtain a category label of the marketing mail from sending account authentication information sent by the sending-side user device, and the category label is a category label of the marketing mail added to the sending account by the sending-side user device in a sending account authentication phase.
28. The apparatus of any one of claims 25-27, further comprising:
and the setting module is used for presetting a strategy of adding the classification label of the marketing mail when the marketing mail is sent in a mail sending protocol.
29. The apparatus of claim 28, wherein the setting module is configured to add a classification label of the marketing mail to the sending account, add a separation symbol between the sending account and the classification label of the marketing mail, and add a separation symbol between the classification labels, when a sending account authentication phase is preset in the mail sending protocol.
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| CN108768819A (en) * | 2018-03-08 | 2018-11-06 | 成都美美臣科技有限公司 | A kind of marketing mail is sent to effect preventive inspection method and device |
| CN108848557B (en) * | 2018-06-12 | 2022-01-11 | Oppo广东移动通信有限公司 | Output power adjusting method, device, mobile terminal and computer readable medium |
| CN111865759B (en) * | 2020-06-23 | 2022-08-02 | 苏宁云计算有限公司 | Mail processing method, device, computer equipment and storage medium |
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