CN107220241A - The user feeling analysis method and device of social networks - Google Patents

The user feeling analysis method and device of social networks Download PDF

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Publication number
CN107220241A
CN107220241A CN201710581139.3A CN201710581139A CN107220241A CN 107220241 A CN107220241 A CN 107220241A CN 201710581139 A CN201710581139 A CN 201710581139A CN 107220241 A CN107220241 A CN 107220241A
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CN
China
Prior art keywords
social networks
user
user data
collection
emotion
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Pending
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CN201710581139.3A
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Chinese (zh)
Inventor
晋彤
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Guangzhou Special Road Mdt Infotech Ltd
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Guangzhou Special Road Mdt Infotech Ltd
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Priority to CN201710581139.3A priority Critical patent/CN107220241A/en
Publication of CN107220241A publication Critical patent/CN107220241A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00Handling natural language data
    • G06F40/20Natural language analysis
    • G06F40/205Parsing
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33Querying
    • G06F16/3331Query processing
    • G06F16/334Query execution
    • G06F16/3344Query execution using natural language analysis
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00Handling natural language data
    • G06F40/30Semantic analysis
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking

Abstract

The invention discloses a kind of user feeling analysis method of social networks by first gathering the user data of social networks, that analyzes the user data again delivers content, extract the staple of conversation participated in, and obtain just negative word set, then subjective emotion collection of the user to each staple of conversation is analyzed, then emotion value technical scheme is obtained according to the just negative word set and subjective emotion collection, solve the relatively low problem of accuracy rate of existing sentiment analysis, the emotion value quantified is obtained, beneficial to the relational hierarchy that emotion value is integrated into acquisition social networks in relationship analysis network.

Description

The user feeling analysis method and device of social networks
Technical field
The present invention relates to the user feeling analysis method and dress of computer network field, more particularly to a kind of social networks Put.
Background technology
In the last few years, sentiment analysis technology turned into the hot issue of natural language processing research field, sentiment analysis Target is that the viewpoint and feeling polarities of user's expression are excavated from text, excavates Sentiment orientation in text and can be used for helping other User makes a decision.Therefore sentiment analysis technology has obtained the concern of numerous researchers in natural language processing research field, has Very big application value.At present, sentiment analysis is carried out as feature according to all words occurred in training text, and it is special by word The sentiment analysis for levying progress only considers the word information of sentence, does not account for the semantic information of sentence in itself, can so cause feelings The result for feeling analysis is inaccurate.For example, passing through word feature calculation sentence " alibaba is very rich " and sentence " Ma Yun makes a good deal of money " Similarity is 0, but the semanteme of actually two sentences is very close.Therefore the accuracy rate of existing sentiment analysis is relatively low.
The content of the invention
The purpose of the embodiment of the present invention is to provide the user feeling analysis method and device of a kind of social networks, can effectively solve The problem of accuracy rate of certainly existing sentiment analysis is relatively low.
To achieve the above object, the embodiments of the invention provide the user feeling analysis method and dress of a kind of social networks Put, including step:
Gather the user data of social networks;
That analyzes the user data delivers content, extracts the staple of conversation participated in by LDA technologies, and obtain just negative Word set;
Analyze subjective emotion collection of the user to each staple of conversation;
Emotion value is obtained according to the just negative word set and subjective emotion collection;
Compared with prior art, the user feeling analysis method of social networks disclosed by the invention is by first gathering social network The user data of network, then the content of delivering of the user data is analyzed, the staple of conversation participated in is extracted, and obtain positive negation words Collection, then analyzes subjective emotion collection of the user to each staple of conversation, then according to the just negative word set and subjective emotion collection Emotion value technical scheme is obtained, the relatively low problem of accuracy rate of existing sentiment analysis is solved, the emotion value quantified is obtained, beneficial to general Emotion value is integrated into the relational hierarchy that social networks is obtained in relationship analysis network.
As the improvement of such scheme, the social networks is microblogging or wechat.
It is used as the improvement of such scheme, in addition to step:
According to user's content recommendation from the emotion value to the social networks.
As the improvement of such scheme, the user data for gathering the social networks is specially:
The user data of the social networks is gathered using massively parallel processing(MPP).
As the improvement of such scheme, the user data for gathering the social networks is specially:
The user data of a large amount of social networks is received, the user data of the social networks is distributed to many services No write de-lay hard disk is stored and backed up after device, inbound message queue system.By such scheme, the consumption of data is solved Poor problem, can quickly receive the data of magnanimity, so as to ensure using hadoop systems to enter in the integrality storages of data again Row storage and backup, ensure that the reliability of data.
The embodiment of the present invention additionally provides a kind of user feeling analytical equipment of social networks, including:
Acquisition module, the user data for gathering social networks;
Just negative word set acquisition module, the content of delivering for analyzing the user data extracts the staple of conversation participated in, Obtain just negative word set;
Subjective emotion collection acquisition module, for analyzing subjective emotion collection of the user to each staple of conversation;
Emotion value acquisition module, for obtaining emotion value according to the just negative word set and subjective emotion collection.
Compared with prior art, the user feeling analytical equipment of social networks disclosed by the invention is first adopted by acquisition module Collect the user data of social networks, then the content of delivering of the user data is analyzed by just negative word set acquisition module, extract The staple of conversation of participation, and just negative word set is obtained, user is then analyzed to each main by subjective emotion collection acquisition module The subjective emotion collection of topic, then obtains emotion by emotion value acquisition module according to the just negative word set and subjective emotion collection It is worth technical scheme, solves the relatively low problem of accuracy rate of existing sentiment analysis, obtains the emotion value quantified, it is whole beneficial to emotion is worth Close the relational hierarchy that social networks is obtained into relationship analysis network.
As the improvement of such scheme, the social networks is microblogging or wechat.
As the improvement of such scheme, in addition to:
Recommending module, for according to user's content recommendation from the emotion value to the social networks.
As the improvement of such scheme, the collection module using massively parallel processing(MPP) specifically for gathering the social activity The user data of network.
It is used as the improvement of such scheme, number of users of the collection module specifically for a large amount of social networks of reception According to the user data of the social networks is distributed into no write de-lay hard disk after multiple servers, inbound message queue system and entered Row storage and backup.
Brief description of the drawings
Fig. 1 is a kind of schematic flow sheet of the user feeling analysis method for social networks that the embodiment of the present invention 1 is provided.
Fig. 2 is a kind of schematic flow sheet of the user feeling analysis method for social networks that the embodiment of the present invention 2 is provided.
Fig. 3 is a kind of structural representation of the user feeling analytical equipment for social networks that the embodiment of the present invention 3 is provided.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made Embodiment, belongs to the scope of protection of the invention.
It is a kind of flow signal of the user feeling analysis method for social networks that the embodiment of the present invention 1 is provided referring to Fig. 1 Figure, including step:
S1, the user data for gathering social networks;Wherein, the user data includes delivering content;
Preferably, the user data of the social networks is gathered using massively parallel processing(MPP), sea can be quickly received The data of amount, so as to ensure the integrality of data again.
S2, the analysis user data staple of conversation delivered content, participation is extracted by LDA technologies, and obtain just Negative word set;
Wherein, the LDA is a kind of non-supervisory machine learning techniques, can be for the extensive document sets of identification The subject information hidden in (document collection) or corpus (corpus).It employs bag of words (bag of Each document is considered as a word frequency vector by method words), this method, thus by text message conversion for ease of The digital information of modeling.But bag of words method does not account for the order between word and word, this simplifies the complex nature of the problem, simultaneously Also opportunity is provided for the improvement of model.The probability distribution that some themes of each documents representative are constituted, and it is each Individual theme represents the probability distribution that many words are constituted again.
S3, analysis user are to the subjective emotion collection of each staple of conversation;
S4, emotion value obtained according to the just negative word set and subjective emotion collection.
When it is implemented, first gathering the user data of social networks, then the content of delivering of the user data is analyzed, extracted The staple of conversation of participation, and just negative word set is obtained, user is then analyzed to the subjective emotion collection of each staple of conversation, Ran Hougen Emotion value technical scheme is obtained according to the just negative word set and subjective emotion collection, the accuracy rate for solving existing sentiment analysis is relatively low Problem, obtains the emotion value quantified, beneficial to the relational hierarchy that emotion value is integrated into acquisition social networks in relationship analysis network.
Preferably, in another embodiment, as shown in Fig. 2 also including step on the basis of embodiment 1:
S5, according to user's content recommendation from the emotion value to the social networks.
By above-mentioned steps, the content of personalization can be recommended to the user of the social networks by the emotion value of quantization, It is more intelligent, realize the automatically screening of information.
The user data that step S1 gathers the social networks is specially:
The user data of a large amount of social networks is received, the user data of the social networks is distributed to many services No write de-lay hard disk is stored and backed up after device, inbound message queue system.
By such scheme, the poor problem of consumption of data is solved, the data of magnanimity can be quickly received, so as to protect again Stored and backed up using hadoop systems in the integrality storages for demonstrate,proving data, ensure that the reliability of data.
It is a kind of structural representation of the user feeling analytical equipment for social networks that the embodiment of the present invention 3 is provided referring to Fig. 3 Figure, including:
Acquisition module 101, the user data for gathering social networks;
Just negative word set acquisition module 102, the content of delivering for analyzing the user data extracts the main words participated in Topic, obtains just negative word set;
Subjective emotion collection acquisition module 103, for analyzing subjective emotion collection of the user to each staple of conversation;
Emotion value acquisition module 104, for obtaining emotion value according to the just negative word set and subjective emotion collection.
When it is implemented, acquisition module first gathers the user data of social networks, then pass through just negative word set acquisition module The content of delivering of the user data is analyzed, the staple of conversation participated in is extracted, and obtains just negative word set, then passes through subjective feelings Sense collection acquisition module analyzes subjective emotion collection of the user to each staple of conversation, then by emotion value acquisition module according to described Just negative word set and subjective emotion collection obtain emotion value technical scheme, solve the relatively low problem of accuracy rate of existing sentiment analysis, The emotion value quantified is obtained, beneficial to the relational hierarchy that emotion value is integrated into acquisition social networks in relationship analysis network.
In a preferred embodiment, the user feeling analytical equipment of the social networks also includes:
Recommending module, for according to user's content recommendation from the emotion value to the social networks.
In a preferred embodiment, as the improvement of such scheme, the collection module is specifically for utilizing on a large scale simultaneously Row technology gathers the user data of the social networks.
It is used as the improvement of such scheme, number of users of the collection module specifically for a large amount of social networks of reception According to the user data of the social networks is distributed into no write de-lay hard disk after multiple servers, inbound message queue system and entered Row storage and backup, the data of magnanimity can quickly be received by solving the consumption difference problem of data, so as to ensure data again Stored and backed up using hadoop systems in integrality storages, ensure that the reliability of data.
To sum up, the user feeling analysis method of social networks disclosed by the invention is by first gathering the number of users of social networks According to, then the content of delivering of the user data is analyzed, the staple of conversation participated in is extracted, and just negative word set is obtained, then analyze Then user obtains emotion value skill to the subjective emotion collection of each staple of conversation according to the just negative word set and subjective emotion collection Art scheme, solves the relatively low problem of accuracy rate of existing sentiment analysis, obtains the emotion value quantified, is integrated into beneficial to by emotion value The relational hierarchy of social networks is obtained in relationship analysis network.
Described above is the preferred embodiment of the present invention, it is noted that for those skilled in the art For, under the premise without departing from the principles of the invention, some improvements and modifications can also be made, these improvements and modifications are also considered as Protection scope of the present invention.

Claims (10)

1. the user feeling analysis method of a kind of social networks, it is characterised in that including step:
Gather the user data of social networks;Wherein, the user data includes delivering content;
That analyzes the user data delivers content, extracts the staple of conversation participated in by LDA technologies, and obtain positive negation words Collection;
Analyze subjective emotion collection of the user to each staple of conversation;
Emotion value is obtained according to the just negative word set and subjective emotion collection.
2. the user feeling analysis method of social networks as claimed in claim 1, it is characterised in that the social networks is micro- Rich or wechat.
3. the user feeling analysis method of social networks as claimed in claim 1, it is characterised in that also including step:
According to user's content recommendation from the emotion value to the social networks.
4. the user feeling analysis method of social networks as claimed in claim 1, it is characterised in that the collection social networks User data be specially:
The user data of the social networks is gathered using massively parallel processing(MPP).
5. the user feeling analysis method of social networks as claimed in claim 1, it is characterised in that the collection social networks User data be specially:
The user data of a large amount of social networks is received, the user data of the social networks is distributed to multiple servers, No write de-lay hard disk is stored and backed up after inbound message queue system.
6. a kind of user feeling analytical equipment of social networks, it is characterised in that including:
Acquisition module, the user data for gathering social networks;
Just negative word set acquisition module, the content of delivering for analyzing the user data extracts the staple of conversation participated in, obtains Just negative word set;
Subjective emotion collection acquisition module, for analyzing subjective emotion collection of the user to each staple of conversation;
Emotion value acquisition module, for obtaining emotion value according to the just negative word set and subjective emotion collection.
7. the user feeling analytical equipment of social networks as claimed in claim 6, it is characterised in that the social networks is micro- Rich or wechat.
8. the user feeling analytical equipment of social networks as claimed in claim 6, it is characterised in that also include:
Recommending module, for according to user's content recommendation from the emotion value to the social networks.
9. the user feeling analytical equipment of social networks as claimed in claim 6, it is characterised in that the collection module is specific User data for gathering the social networks using massively parallel processing(MPP).
10. the user feeling analytical equipment of social networks as claimed in claim 6, it is characterised in that the collection module tool Body is used for the user data for receiving a large amount of social networks, and the user data of the social networks is distributed into many services No write de-lay hard disk is stored and backed up after device, inbound message queue system.
CN201710581139.3A 2017-07-17 2017-07-17 The user feeling analysis method and device of social networks Pending CN107220241A (en)

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Patent Citations (2)

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CN103942340A (en) * 2014-05-09 2014-07-23 电子科技大学 Microblog user interest recognizing method based on text mining
CN106599063A (en) * 2016-11-15 2017-04-26 武汉璞华大数据技术有限公司 Fine-grained viewpoint mining method based on theme emotion semantic extraction

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Application publication date: 20170929