CN107203892A - Method and device for pushing value added service information and electronic equipment - Google Patents
Method and device for pushing value added service information and electronic equipment Download PDFInfo
- Publication number
- CN107203892A CN107203892A CN201610157453.4A CN201610157453A CN107203892A CN 107203892 A CN107203892 A CN 107203892A CN 201610157453 A CN201610157453 A CN 201610157453A CN 107203892 A CN107203892 A CN 107203892A
- Authority
- CN
- China
- Prior art keywords
- mrow
- ecpm
- service information
- supplementary service
- msub
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0283—Price estimation or determination
Landscapes
- Business, Economics & Management (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Marketing (AREA)
- Economics (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiment of the invention discloses a method and a device for pushing value-added service information and electronic equipment. The method comprises the following steps: acquiring a candidate value-added service information set according to the value-added service information release request; calculating a corresponding charging coefficient by using the service characteristic information of each value added service information and the value added service information model; calculating eCPM according to the charging coefficient; writing the service characteristic information into a universal dimension group according to the extracted service characteristic information to obtain a dimension group of the value added service information; according to the charging type of the value added service information, inquiring the mapping relation between the dimension group and the eCPM correction coefficient, and acquiring the eCPM correction coefficient mapped by the dimension group of the value added service information; and applying the eCPM correction coefficient to an eCPM correction formula to obtain a corrected eCPM of each value added service information, sequencing according to the corrected eCPM obtained by calculation, and pushing the sequenced value added service information. By applying the method and the device, the pushing efficiency of the value added service information can be improved.
Description
Technical field
The present invention relates to value-added service application technology, more particularly to a kind of method for pushing supplementary service information,
Device and electronic equipment.
Background technology
As computer communicates and Internet technology is continued to develop, intelligent mobile phone, individual digital help
The electronic equipments such as reason, palm PC, notebook computer have obtained increasingly being widely applied.Many increment industry
Business operator sees the business opportunity that supplementary service information is delivered based on electronic equipment, for example, value-added service operation
The value-added service platform that business is provided by internet operator, supplementary service information is pushed to mobile phone,
With delivering, cost is low, the wide, user of dispensing is easy to, the features such as efficiency is higher is delivered in value-added service.
On the value-added service platform that internet operator provides, value-added service platform can be increased based on a variety of
Be worth business charging type, deliver the supplementary service information of a variety of charge types, wherein, charge type include but
It is not limited to：In the way of every thousand times show and are charged (CPM, Cost-Per-Mille), according to each
Click on charged mode (CPC, Cost-Per-Click), by every time install charged in the way of
(CPI, Cost-Per-Install), in the way of each action is charged (CPA, Cost-Per-Action),
In the way of each purchase is charged (CPS, Cost-Per-Sale), according to the progress of each video playback
Mode (CPV, Cost-Per-Video) of charge etc..
It is different because same value-added service platform can once deliver the corresponding supplementary service information of a variety of applications
The design level of supplementary service information is uneven, in order to weigh the supplementary service information of different charge type
Level or quality, user, value-added service are showed to determine which supplementary service information comes forward position
Platform proposes a kind of method that each supplementary service information for treating push is ranked up displaying, to different charge class
The supplementary service information of type is set respectively fosters coefficient w (bid_type), wherein w (bid_type) accordingly
＞ 0, the charge showed in desired every thousand supplementary service informations for calculating the unification of each charge type
After (eCPM, expected-Cost-Per-Mille), eCPM is obtained correcting eCPM with fostering multiplication,
And supplementary service information is ranked up by amendment eCPM height, and according to the sequence of sequence, will rise in value
Business information shows user.Wherein, the supplementary service information of different charge type, uses different algorithms
Calculate eCPM.The flow for calculating eCPM is briefly described below：
Step 1, according to the history log of each supplementary service information, train and calculate CTR/CVR/ICVR's
Corresponding supplementary service information model；
Step 2, the stereotactic conditions in being asked according to supplementary service information, for example, it is desirable to the country origin of dispensing, property
Not, the stereotactic conditions such as age, are concentrated from supplementary service information, select the candidate's increment industry for meeting stereotactic conditions
Business information collection.
Step 3, each supplementary service information concentrated for candidate's supplementary service information, extracts the value-added service
The user property (for example, sex, age, country, language, device type etc.) of information, value-added service
Information attribute (for example, material size, effect class, conversion class, trade classification), context property (example
Such as, media, supplementary service information position), generation model value-added service characteristic information；
Step 4, the corresponding supplementary service information mould model value-added service characteristic information input of generation trained
In type, the CTR/CVR/ICVR of the supplementary service information is calculated；
Step 5, after the CTR/CVR/ICVR of the supplementary service information is calculated, according to the value-added service
The corresponding eCPM calculation formula of charge type of information, calculate eCPM, then, using eCPM with
The product for fostering coefficient is ranked up to each supplementary service information that candidate's supplementary service information is concentrated, to user
Return comes most preceding some supplementary service informations.
In above-mentioned calculating eCPM, because the indexs such as CTR, CVR, ICVR are typically in different numbers
According to what is obtained on collection using different model trainings, for example, using logistic regression (LR, Logistic Regression)
Model, gradient lifting decision tree (GBDT, Gradient Boosting Decision Tree) model.For
In the data set of model training, for the supplementary service information data of different charge types, positive sample (purchase
Buy/click behavior) data and negative sample (without showing for subsequently purchase/click) data distribution is seriously uneven
(the former be much smaller than the latter), cause the supplementary service information CTR/CVR/ICVR that is gone out by model pre-estimating with
The real supplementary service information CTR/ICVR of history has relatively large deviation so that calculate obtained eCPM point
Number distribution gap is larger, causes effect after the supplementary service information mixing of different charge type not good so that certain
" high-quality " supplementary service information of charge type is planted, because its eCPM is less than under another charge type
The eCPM of " low-quality " supplementary service information, cannot get chance and shows so that the supplementary service information effect of push
Rate is not high；Further, it is predetermined to foster coefficient so that when the value-added service of different charge type
When large variation occurs for eCPM distributions between information, calculating needs can not be met by fostering coefficient；Moreover, helping
The value of phytem number depends on charge type, does not account for other factors, such as user's factor, advertisement factor with
And context factors etc., cause that the eCPM calculated is relatively low, the supplementary service information of push is inefficient.
The content of the invention
In view of this, the embodiment of the present invention provides a kind of method, device and electronics for pushing supplementary service information
Equipment, lifts the pushing efficiency of supplementary service information.
To reach above-mentioned purpose, embodiments of the invention are adopted the following technical scheme that：
In a first aspect, the embodiment of the present invention provides a kind of method for pushing supplementary service information, including：
The supplementary service information that parsing is received delivers request, and the acquisition supplementary service information, which is delivered in request, to be wrapped
The characteristic information contained, concentrates from the supplementary service information pre-set, selects the time for meeting the characteristic information
Select supplementary service information collection；
The service feature letter for each supplementary service information that candidate's supplementary service information is concentrated is extracted successively
In breath, the supplementary service information model that input training in advance goes out, calculate for each supplementary service information
Charge coefficient；
The corresponding charge coefficient of charge type according to the supplementary service information calculates desired every thousand increments
The charge eCPM that business information shows；
The general dimensions group that the service feature information write-in of the supplementary service information of extraction is pre-set, is obtained
The dimension group of the supplementary service information；
According to the charge type of supplementary service information, the charge type eCPM correction factors prestored are inquired about
Dimension group and the mapping relations of eCPM correction factors are concentrated, the dimension group for obtaining the supplementary service information is reflected
The eCPM correction factors penetrated；
The eCPM correction formulas that the eCPM correction factors are applied to pre-set, obtain each increment
The amendment eCPM of business information, the amendment eCPM obtained according to calculating is ranked up and pushes the increment of sequence
Business information.
Optionally, obtaining the dimension group and the mapping relations of eCPM correction factors includes：
According to the history log that shows prestored, eCPM is averagely estimated in calculating；
The value of other dimensions in the fixed general dimensions group in addition to supplementary service information group is identified, traversal
The supplementary service information group mark, calculates eCPM correction factors.
Optionally, eCPM is averagely estimated using following formula calculating is described：
In formula,
eCPMHISTORY(dims (n)) is averagely to estimate eCPM；
C (dims (n)) is to show history log set；
Ac (i) is the behavior type of i-th supplementary service information, wherein, behavior type includes：Show, click on
And install, show and be designated imp, click is designated clk, installation is designated ins；
eCPMPREDICT(i) eCPM values are estimated for i-th supplementary service information.
Optionally, the eCPM correction factors are calculated using following formula：
In formula,
Delta (b, v2, K, vn) it is eCPM correction factors；
biFor i-th kind of charge type；
B is the charge type specified；
M is the charge type species that includes in dimension group.
Optionally, methods described also includes：
According to the history log that shows prestored, the true eCPM of history is calculated.
Optionally, the true eCPM of history is calculated using following formula：
In formula,
eCPMREAL(dims (n)) is the true eCPM of history；
TOTAL_COST (dims (n)) shows the corresponding total income of history log for what is prestored；
TOTAL_IMPRESSION (dims (n)) shows the corresponding total displaying amount of history log for what is prestored.
Optionally, the eCPM correction factors are calculated using following formula：
Optionally, the amendment eCPM is calculated using following formula：
0≤α≤1, is constant.
Optionally, methods described also includes：
By the user behavior information record of the supplementary service information of push into the history log.
Second aspect, the embodiment of the present invention provides a kind of device for pushing supplementary service information, including：Candidate
Supplementary service information collection acquisition module, charge coefficients calculation block, eCPM computing modules, dimension group obtain mould
Block, eCPM correction factors enquiry module and supplementary service information pushing module, wherein,
Candidate's supplementary service information collection acquisition module, the supplementary service information received for parsing delivers request,
Obtain the supplementary service information and deliver the characteristic information included in request, from the value-added service letter pre-set
Breath is concentrated, and selects the candidate's supplementary service information collection for meeting the characteristic information；
Charge coefficients calculation block, for extracting each increment that candidate's supplementary service information is concentrated successively
In the service feature information of business information, the supplementary service information model that input training in advance goes out, pin is calculated
To the charge coefficient of each supplementary service information；
ECPM computing modules, based on the corresponding charge coefficient of the charge type according to the supplementary service information
Calculate the charge eCPM that desired every thousand supplementary service informations show；
Dimension group acquisition module, for the service feature information write-in of the supplementary service information of extraction to be set in advance
The general dimensions group put, obtains the dimension group of the supplementary service information；
ECPM correction factor enquiry modules, for the charge type according to supplementary service information, inquiry is deposited in advance
The charge type eCPM correction factors of storage concentrate dimension group and the mapping relations of eCPM correction factors, obtain
The eCPM correction factors of the dimension group mapping of the supplementary service information；
Supplementary service information pushing module, for the eCPM correction factors to be applied into what is pre-set
ECPM correction formulas, obtain the amendment eCPM of each supplementary service information, the amendment obtained according to calculating
ECPM is ranked up and pushes the supplementary service information of sequence.
Optionally, the eCPM correction factors enquiry module includes：Averagely estimate eCPM computing units,
Mapping relations construction unit and eCPM correction factor query units, wherein,
ECPM computing units are averagely estimated, for according to the history log that shows prestored, calculating average
Estimate eCPM；
Mapping relations construction unit, for fixing in the general dimensions group in addition to supplementary service information group is identified
Other dimensions value, travel through supplementary service information group mark, calculate the corresponding value-added service
The corresponding eCPM correction factors of dimension group of information, are placed in charge type eCPM correction factors concentration；
ECPM correction factor query units, for the charge type according to supplementary service information, reflect described in inquiry
Relation construction unit is penetrated, the eCPM correction factors of the dimension group mapping of the supplementary service information are obtained.
Optionally, eCPM is averagely estimated using following formula calculating is described：
In formula,
eCPMHISTORY(dims (n)) is averagely to estimate eCPM；
C (dims (n)) is to show history log set；
Ac (i) is the behavior type of i-th supplementary service information, wherein, behavior type includes：Show, click on
And install, show and be designated imp, click is designated clk, installation is designated ins；
eCPMPREDICT(i) eCPM values are estimated for i-th supplementary service information.
Optionally, the eCPM correction factors are calculated using following formula：
In formula,
Delta (b, v2, K, vn) it is eCPM correction factors；
biFor i-th kind of charge type；
B is the charge type specified；
M is the charge type species that includes in dimension group.
Optionally, the eCPM correction factor enquiry modules also include：
The true eCPM computing units of history, for according to the history log that shows prestored, calculating history
True eCPM.
Optionally, the true eCPM of history is calculated using following formula：
In formula,
eCPMREAL(dims (n)) is the true eCPM of history；
TOTAL_COST (dims (n)) shows the corresponding total income of history log for what is prestored；
TOTAL_IMPRESSION (dims (n)) shows the corresponding total displaying amount of history log for what is prestored.
Optionally, the eCPM correction factors are calculated using following formula：
Optionally, the amendment eCPM is calculated using following formula：
In formula,
0≤α≤1, is constant.
Optionally, described device also includes：
Logging modle, for by the user behavior information record of the supplementary service information of push to the history day
In will.
The third aspect, the embodiment of the present invention provides a kind of electronic equipment, and the electronic equipment includes：Housing,
Processor, memory, circuit board and power circuit, wherein, circuit board is placed in the space that housing is surrounded
Portion, processor and memory are set on circuit boards；Power circuit, for each for above-mentioned electronic equipment
Circuit or device are powered；Memory is used to store executable program code；Processor is by reading in memory
The executable program code of storage runs program corresponding with executable program code, for performing foregoing
The method of push supplementary service information described in one.
Method, device and the electronic equipment provided in an embodiment of the present invention for pushing supplementary service information, parsing connects
The supplementary service information of receipts delivers request, obtains the supplementary service information and delivers the feature letter included in request
Breath, concentrates from the supplementary service information pre-set, selects the candidate's value-added service for meeting the characteristic information
Information collection；The service feature information for each supplementary service information that candidate's supplementary service information is concentrated is extracted successively,
In the supplementary service information model that input training in advance goes out, the charge for each supplementary service information is calculated
Coefficient；The corresponding charge coefficient of charge type according to the supplementary service information calculates desired every thousand increasings
The charge that value business information shows；According to the service feature information of the supplementary service information extracted, write-in is advance
The general dimensions group of setting, obtains the dimension group of the supplementary service information；Charging according to supplementary service information
Type, inquires about the charge type eCPM correction factors prestored and concentrates, and dimension group is corrected with eCPM is
Several mapping relations, obtain the eCPM correction factors of the dimension group mapping of the supplementary service information；By institute
The eCPM correction formulas that eCPM correction factors are applied to pre-set are stated, each supplementary service information is obtained
Amendment eCPM, and according to calculating the value-added service letter that obtained amendment eCPM is ranked up and pushes sequence
Breath.So, eCPM values are estimated according to what is recorded in the history log of supplementary service information, calculates different meters
Take the eCPM correction factors for estimating eCPM of the supplementary service information of type, to currently estimating eCPM values
It is adjusted, can effectively reduces the eCPM differences between the supplementary service information of different charge type, make
The totality of supplementary service information estimates that eCPM is more accurate, so as to optimize the overall row of supplementary service information
Sequence effect, lifts the pushing efficiency of supplementary service information.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to implementing
The accompanying drawing used required in example or description of the prior art is briefly described, it should be apparent that, describe below
In accompanying drawing be only some embodiments of the present invention, for those of ordinary skill in the art, do not paying
On the premise of going out creative work, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 is the method flow schematic diagram that the embodiment of the present invention pushes supplementary service information；
Fig. 2 is the flow signal that the embodiment of the present invention obtains dimension group and the mapping relations of eCPM correction factors
Figure；
Fig. 3 is the apparatus structure schematic diagram that the embodiment of the present invention pushes supplementary service information；
Fig. 4 is the structural representation of electronic equipment one embodiment of the present invention.
Embodiment
The embodiment of the present invention is described in detail below in conjunction with the accompanying drawings.
It will be appreciated that described embodiment is only a part of embodiment of the invention, rather than whole realities
Apply example.Based on the embodiment in the present invention, those of ordinary skill in the art are not before creative work is made
The all other embodiment obtained is put, the scope of protection of the invention is belonged to.
Fig. 1 is the device schematic flow sheet that the embodiment of the present invention pushes supplementary service information.Referring to Fig. 1, the party
Method includes：
Step 11, the supplementary service information that parsing is received delivers request, obtains the supplementary service information and delivers
The characteristic information included in request, concentrates from the supplementary service information pre-set, selects and meet the feature
Candidate's supplementary service information collection of information；
In this step, as an alternative embodiment, characteristic information including but not limited to：Supplementary service information group
Mark, user property, supplementary service information attribute and one kind or its any combination in context property,
Wherein,
Supplementary service information group be also known as supplementary service information series, refer to same budget, charge type,
Bid, one group of supplementary service information for delivering period and stereotactic conditions.
User property includes but is not limited to：Sex, age, country, language, device type etc.；
Supplementary service information attribute includes but is not limited to：Material size, effect class, conversion class, trade classification；
Context property includes but is not limited to：Media, supplementary service information position.
In the embodiment of the present invention, user or value-added service operator can initiate to rise in value by client/browser
Business information delivers request, and supplementary service information, which is delivered in request, includes user property, contextual information etc.
Characteristic information.
In the embodiment of the present invention, as an alternative embodiment, characteristic information can be determining comprising user property
To condition.
Step 12, the service feature for each supplementary service information that candidate's supplementary service information is concentrated is extracted successively
In information, the supplementary service information model that input training in advance goes out, calculate for each supplementary service information
Charge coefficient；
In this step, each supplementary service information concentrated for candidate's supplementary service information extracts the increment
The service feature information of business information, including：User property (for example, sex, the age, country, language,
Device type etc.), supplementary service information attribute (for example, material size, effect class, conversion class, industry
Classification), one kind in context property (for example, media, supplementary service information position) or its any combination,
Generation model value-added service characteristic information, the model value-added service characteristic information input training in advance of generation is gone out
Supplementary service information model in, calculate the charge coefficient for each supplementary service information.For example, right
In the supplementary service information that charge type is CPC, then by the way that the service feature information of supplementary service information is defeated
Enter to include the supplementary service information model of CPC supplementary service informations, calculate CTR；And for charge type
For CPA/CPI/CPS supplementary service information, then by the way that the service feature information of supplementary service information is inputted
Supplementary service information model comprising CPA/CPI/CPS supplementary service informations, calculates CTR and CVR；
Or, ICVR.
In the embodiment of the present invention, service feature information including but not limited to：User property, supplementary service information
One kind or its any combination in attribute and context property.
In the embodiment of the present invention, charge coefficient includes but is not limited to：CTR, CVR and ICVR.
Step 13, the corresponding charge coefficient of charge type according to the supplementary service information, is calculated desired
The charge that every thousand supplementary service informations show；
In this step, for the supplementary service information that charge type is CPC, calculate desired every using following formula
The charge that thousand supplementary service informations show：
ECPM=CTR*bid
In formula,
ECPM is the charge that desired every thousand supplementary service informations show；
CTR is clicking rate (Click-Through-Rate), i.e. supplementary service information click volume and value-added service
The ratio of the information amount of showing；
Bid bids for every thousand displayings of operator.
For the supplementary service information that charge type is CPA/CPI/CPS, desired every thousand are calculated using following formula
The charge that secondary supplementary service information shows：
ECPM=CTR*CVR*bid
In formula,
CVR is the purchase/installation and increasing that conversion ratio (Conversion-Rate), i.e. supplementary service information are produced
It is worth the ratio of business information click volume.
Or,
ECPM=ICVR*bid
In formula,
ICVR is the purchase that installation conversion ratio (Install-Conversion-Rate), i.e. supplementary service information are produced
The ratio of/installation and the supplementary service information amount of showing.
Step 14, the general dimensions service feature information write-in of the supplementary service information of extraction pre-set
Group, obtains the dimension group of the supplementary service information；
In this step, general dimensions group is to be included according in supplementary service information group or supplementary service information intention
Service feature information generation dimensional space.As an alternative embodiment, general dimensions group is expressed as follows：
Dims (n)=<Offer_ID, dim2, dim3, K, dimn>
Wherein,
Offer_ID identifies for supplementary service information group, identifies unique supplementary service information group or value-added service
Information intention, wherein, supplementary service information intention refer to comprising the title of a supplementary service information, description,
The information aggregate of image link, is essential option；
Dim2~dimn is other dimensions；
N is general dimensions array dimension.
In the embodiment of the present invention, other dimensions can from user property, and/or, supplementary service information attribute,
And/or, chosen in the information that context property is included, the number of dimensions of selection can be according to being actually needed setting.
As an alternative embodiment, general dimensions group includes supplementary service information group or supplementary service information intention
In all service feature information, for example, can set：
Sex correspondence dim2, value dim2=v2；Age correspondence dim3, value dim3=v3；Country correspondence dim4,
Value dim4=v4；Language correspondence dim5, value dim5=v5；Device type correspondence dim6, value dim6=v6
Deng；Material size correspondence dim7, value dim7=v7 etc..Wherein, value is variable, for example, according to sex
Difference, the value that can set male is 1, and the value of women is 0, can also be directly disposed as sex,
For example, setting dim2=v2=men.For another example the difference according to age bracket, the value that can set teenager is 0,
Young value is 1, and middle aged value is 2, and old value is 3 etc., so as to form different values
General dimensions group.
As another alternative embodiment, if included in supplementary service information group or supplementary service information intention
The quantity of all service feature information is 4, then the dimension of general dimensions group is 4, for example,
Dims (4)=<Offer_ID=charge types, dim2=sexes, dim3=is default, and dim4=countries, dim5=is default,
Dim6=is default, dim7=material sizes>
Then for a certain supplementary service information, if default value is set to 0, the dimension group of the supplementary service information
Can be：
Dims (4)=<CPC advertisements, man, 0, China, 0,0, queen size>.
Step 15, the charge type according to the supplementary service information, inquires about the charge type prestored
ECPM correction factors concentrate dimension group and the mapping relations of eCPM correction factors, obtain the value-added service letter
The eCPM correction factors of the dimension group mapping of breath；
In the embodiment of the present invention, as an alternative embodiment, Fig. 2 be the embodiment of the present invention obtain dimension group with
The schematic flow sheet of the mapping relations of eCPM correction factors.Referring to Fig. 2, the flow includes：
Step 21, according to the history log that shows prestored, eCPM is averagely estimated in calculating；
In this step, show history log from each supplementary service information group for prestoring, calculate logical
With the average pre-estimation eCPM under dimension group dims (n) each value.
In the embodiment of the present invention, calculated using following formula and averagely estimate eCPM：
In formula,
eCPMHISTORY(dims (n)) is averagely to estimate eCPM；
C (dims (n)) is shows history log set, and every history log includes a supplementary service information behavior
The real-time of type estimates eCPM；
Ac (i) is the behavior type of i-th supplementary service information, wherein, behavior type includes：Show, click on
And install, show and be designated imp, click is designated clk, installation is designated ins；
eCPMPREDICT(i) eCPM values are estimated for i-th supplementary service information.
In the embodiment of the present invention, the general dimensions group of each supplementary service information one value of correspondence, general
In dimension group, include the supplementary service information of a variety of charge types.In above-mentioned calculation formula, molecule is
In all supplementary service informations of record, behavior type is that the real-time of supplementary service information showed estimates eCPM
It is worth in sum, all supplementary service informations of the denominator for record, behavior type is the supplementary service information showed
Bar number sum.
In the embodiment of the present invention, as an alternative embodiment, history log can choose the previous day or many before
It daily record, can also use the daily record of hour rank, depending on the increment industry of dims (n) each value
Be engaged in information log amount number.
In the embodiment of the present invention, as an alternative embodiment, this method can also include：
According to the history log that shows prestored, the true eCPM of history is calculated.
In this step, the true eCPM of history is calculated using following formula：
In formula,
eCPMREAL(dims (n)) is the true eCPM of history；
TOTAL_COST (dims (n)) shows the corresponding total income of history log for what is prestored；
TOTAL_IMPRESSION (dims (n)) shows the corresponding total displaying amount of history log for what is prestored.
In the embodiment of the present invention, it is follow-up in can calculate eCPM correction factors according to the true eCPM of history.
Step 22, taking for other dimensions in the general dimensions group in addition to supplementary service information group is identified is fixed
Value, travels through the supplementary service information group mark, calculates eCPM correction factors.
In this step, fixed dim2 ..., dimn value, even dim2=v2, dim3=v3, dimn=vn,.
If a certain show the feature that history log does not include certain dimension, its default value is set to, i.e., for logical
With the corresponding feature of every dimension in dimension group, a default value is pre-defined.For example, if two increments
Business information, the first supplementary service information is only comprising sex 1, country 1 and material size 1, the second increment industry
Information of being engaged in only includes sex 2, age 2, language 2 and device type 2, for the first supplementary service information,
The dimension group of the supplementary service information is：(material size 1 is the default age, default for sex 1, country 1
Language, default device ...)；For the second supplementary service information, the dimension group of the supplementary service information is：
(sex 2, default country, default material size, age 2, language 2, equipment 2 ...).
In the embodiment of the present invention, because different supplementary service informations deliver the characteristic information included in request difference,
Same supplementary service information is delivered in different supplementary service informations in request, corresponding eCPM correction factors
Can also be different.
For the value b of each charge type, eCPM correction factors are calculated using following formula：
In formula,
Delta (b, v2, K, vn) it is eCPM correction factors, different supplementary service informations are delivered under request, same
The corresponding eCPM correction factors of supplementary service information can be different；
biFor i-th kind of charge type；
B is the charge type specified；
M is the charge type species that includes in dimension group.
In the embodiment of the present invention, as another alternative embodiment, eCPM amendments can also be calculated using following formula
Coefficient：
, can be by under the various valued combinations of dims (n) as an alternative embodiment in the embodiment of the present invention
Delta values are present in off-line files or database.
Step 16, the eCPM correction factors are applied to the eCPM correction formulas pre-set, obtained
The amendment eCPM of each supplementary service information, the amendment eCPM obtained according to calculating is ranked up and the row of push
The supplementary service information of sequence.
In this step, enter when being given a mark on line, request is pushed and corresponding for a supplementary service information
Candidate's supplementary service information, first parses the supplementary service information and pushes each supplementary service information of correspondence in request
Dimension group dims (n) in each dimension value bid_type=b, dim2=v2, dim3=v3, dimn=vn, and
Calculate eCPM.Then, charge type eCPM correction factor collection is inquired about, delta (b, v is found2, K, vn)。
In the embodiment of the present invention, amendment eCPM is calculated using following formula：
0≤α≤1, is constant, and numerical value is bigger, represents that amendment dynamics is stronger；In practical application, for all
Supplementary service information and all supplementary service informations deliver request, α all sames.
In the embodiment of the present invention, above-mentioned formula estimates the relatively low supplementary service informations of eCPM, meeting for history
Lift it and currently estimate eCPM；It is on the contrary then it can be reduced and currently estimate eCPM.
In the embodiment of the present invention, some supplementary service informations (preceding N of sequence that fraction comes foremost can be selected
The supplementary service information of position) and return to client/browser.
In the embodiment of the present invention, as an alternative embodiment, this method can also include：
By the user behavior information record of the supplementary service information of push into the history log.
In this step, by by the useful user behavior information produced in above-mentioned flow, for example, increment industry
Business information shows, and user clicks on supplementary service information, and user installation supplementary service information recorded history day
In will, so as to constantly expand supplementary service information model.
In the embodiment of the present invention, the supplementary service information received by parsing, which is delivered, asks, and obtains the increment
Business information delivers the characteristic information included in request, concentrates, selects from the supplementary service information pre-set
Meet candidate's supplementary service information collection of the characteristic information；Extract what candidate's supplementary service information was concentrated successively
In the service feature information of each supplementary service information, the supplementary service information model that input training in advance goes out,
Calculate the charge coefficient for each supplementary service information；Charge type according to the supplementary service information
Corresponding charge coefficient calculates the charge that desired every thousand supplementary service informations show；According to the increment extracted
The service feature information of business information, writes the general dimensions group pre-set, obtains the supplementary service information
Dimension group；According to the charge type of supplementary service information, inquire about the charge type eCPM prestored and repair
Positive coefficient is concentrated, dimension group and the mapping relations of eCPM correction factors, obtains the supplementary service information
The eCPM correction factors of dimension group mapping；The eCPM that the eCPM correction factors are applied to pre-set
Correction formula, obtains the amendment eCPM of each supplementary service information, and the amendment eCPM obtained according to calculating
It is ranked up and pushes the supplementary service information of sequence.So, according in the history log of supplementary service information
The history for estimating eCPM estimated eCPM values, calculate the supplementary service information of different charge type of record
The deviation (eCPM correction factors) of distribution, estimates eCPM values to current on line using the deviation and adjusts
It is whole, the eCPM differences between supplementary service information to reduce different charge type, so that in sequence,
Consider the history eCPM factors of supplementary service information so that between the supplementary service information of different charge type
Can more fair play, lift the accuracy of the eCPM for sequence so that supplementary service information it is total
Body estimates that eCPM is more accurate, eCPM accuracy is lifted, so as to optimize the entirety of supplementary service information
Sort effect, lifts the pushing efficiency of supplementary service information；Further, according to history log, dynamic meter
History eCPM correction factors are calculated, it is ageing preferable；Moreover, the general dimensions group set can support multiple
Dimension, can preferably adapt to the supplementary service information eCPM distributions under different situations.
Fig. 3 is the apparatus structure schematic diagram that the embodiment of the present invention pushes supplementary service information.Referring to Fig. 3, the dress
Put including：Candidate's supplementary service information collection acquisition module 31, charge coefficients calculation block 32, eCPM are calculated
Module 33, dimension group acquisition module 34, eCPM correction factors enquiry module 35 and supplementary service information are pushed away
Module 36 is sent, wherein,
Candidate's supplementary service information collection acquisition module 31, the supplementary service information received for parsing delivers request,
Obtain the supplementary service information and deliver the characteristic information included in request, from the value-added service letter pre-set
Breath is concentrated, and selects the candidate's supplementary service information collection for meeting the characteristic information；
In the embodiment of the present invention, as an alternative embodiment, characteristic information including but not limited to：Value-added service
Field identification, user property, supplementary service information attribute and one kind in context property or its is any
Combination.
Charge coefficients calculation block 32, for extracting each increasing that candidate's supplementary service information is concentrated successively
It is worth in the service feature information of business information, the supplementary service information model that input training in advance goes out, calculates
For the charge coefficient of each supplementary service information；
In the embodiment of the present invention, as an alternative embodiment, service feature information including but not limited to：User
Attribute, supplementary service information attribute and one kind or its any combination in context property.
In the embodiment of the present invention, charge coefficient includes but is not limited to：CTR, CVR and ICVR.Wherein,
For the supplementary service information that charge type is CPC, CTR is calculated；And be for charge type
CPA/CPI/CPS supplementary service information, calculates CTR and CVR；Or, ICVR.
ECPM computing modules 33, for the corresponding charge system of the charge type according to the supplementary service information
Number calculates the charge eCPM that desired every thousand supplementary service informations show；
In the embodiment of the present invention, for the supplementary service information that charge type is CPC, the phase is calculated using following formula
The charge that every thousand supplementary service informations hoped show：
ECPM=CTR*bid
In formula,
ECPM is the charge that desired every thousand supplementary service informations show；
CTR is clicking rate；
Bid bids for every thousand displayings of operator.
For the supplementary service information that charge type is CPA/CPI/CPS, desired every thousand are calculated using following formula
The charge that secondary supplementary service information shows：
ECPM=CTR*CVR*bid
In formula,
CVR is conversion ratio.
Or,
ECPM=ICVR*bid
In formula,
ICVR is installation conversion ratio.
Dimension group acquisition module 34, it is advance for the service feature information of the supplementary service information of extraction to be write
The general dimensions group of setting, obtains the dimension group of the supplementary service information；
In the embodiment of the present invention, as an alternative embodiment, general dimensions group is expressed as follows：
Dims (n)=<Offer_ID, dim2, dim3, K, dimn>
Wherein,
Offer_ID identifies for supplementary service information group, is essential option；
Dim2~dimn is other dimensions；
N is general dimensions array dimension.
In the embodiment of the present invention, other dimensions can from user property, and/or, supplementary service information attribute,
And/or, chosen in the information that context property is included, each information correspondence dimension included.
ECPM correction factors enquiry module 35, for the charge type according to supplementary service information, inquiry is pre-
The charge type eCPM correction factors first stored concentrate dimension group and the mapping relations of eCPM correction factors,
Obtain the eCPM correction factors of the dimension group mapping of the supplementary service information；
In the embodiment of the present invention, as an alternative embodiment, eCPM correction factors enquiry module 35 includes：
Averagely estimate eCPM computing units, mapping relations construction unit and eCPM correction factors query unit (figure
Not shown in), wherein,
ECPM computing units are averagely estimated, for according to the history log that shows prestored, calculating average
Estimate eCPM；
Mapping relations construction unit, for fixing in the general dimensions group in addition to supplementary service information group is identified
Other dimensions value, travel through supplementary service information group mark, calculate the corresponding value-added service
The corresponding eCPM correction factors of dimension group of information, are placed in charge type eCPM correction factors concentration；
ECPM correction factor query units, for the charge type according to supplementary service information, reflect described in inquiry
Relation construction unit is penetrated, the eCPM correction factors of the dimension group mapping of the supplementary service information are obtained.
In the embodiment of the present invention, as an alternative embodiment, eCPM is averagely estimated using following formula calculating is described：
In formula,
eCPMHISTORY(dims (n)) is averagely to estimate eCPM；
C (dims (n)) is to show history log set；
Ac (i) is the behavior type of i-th supplementary service information, wherein, behavior type includes：Show, click on
And install, show and be designated imp, click is designated clk, installation is designated ins；
eCPMPREDICT(i) eCPM values are estimated for i-th supplementary service information.
Correspondingly, the eCPM correction factors are calculated using following formula：
In formula,
Delta (b, v2, K, vn) it is eCPM correction factors；
biFor i-th kind of charge type；
B is the charge type specified；
M is the charge type species that includes in dimension group.
As another alternative embodiment, eCPM correction factors enquiry module 35 can also include：
The true eCPM computing units of history, for according to the history log that shows prestored, calculating history
True eCPM.
In the embodiment of the present invention, as an alternative embodiment, the true eCPM of history is calculated using following formula：
In formula,
eCPMREAL(dims (n)) is the true eCPM of history；
TOTAL_COST (dims (n)) shows the corresponding total income of history log for what is prestored；
TOTAL_IMPRESSION (dims (n)) shows the corresponding total displaying amount of history log for what is prestored.
Correspondingly, the eCPM correction factors are calculated using following formula：
Supplementary service information pushing module 36, for the eCPM correction factors to be applied into what is pre-set
ECPM correction formulas, obtain the amendment eCPM of each supplementary service information, the amendment obtained according to calculating
ECPM is ranked up and pushes the supplementary service information of sequence.
In the embodiment of the present invention, as an alternative embodiment, the amendment eCPM is calculated using following formula：
0≤α≤1, is constant.
In the embodiment of the present invention, as an alternative embodiment, the device also includes：
Logging modle 37, for by the user behavior information record of the supplementary service information of push to the history
In daily record.
The embodiment of the present invention also provides a kind of electronic equipment, and the electronic equipment includes foregoing any embodiment institute
The device stated.
Fig. 4 is the structural representation of electronic equipment one embodiment of the present invention, it is possible to achieve Fig. 1-3 of the present invention
The flow of illustrated embodiment, as shown in figure 4, above-mentioned electronic equipment can include：Housing 41, processor 42,
Memory 43, circuit board 44 and power circuit 45, wherein, circuit board 44 is placed in what housing 41 was surrounded
Interior volume, processor 42 and memory 43 are arranged on circuit board 44；Power circuit 45, for for
Each circuit or device for stating electronic equipment are powered；Memory 43 is used to store executable program code；Processing
Device 42 is run and executable program code pair by reading the executable program code stored in memory 43
The program answered, the method for performing the push supplementary service information described in foregoing any embodiment.
Processor 42 is to the specific implementation procedure and processor 42 of above-mentioned steps by running executable program
The step of code is further to perform, may refer to the description of Fig. 1-3 illustrated embodiments of the present invention, herein no longer
Repeat.
The electronic equipment exists in a variety of forms, includes but is not limited to：
(1) mobile communication equipment：The characteristics of this kind equipment is that possess mobile communication function, and to provide
Speech, data communication are main target.This Terminal Type includes：Smart mobile phone (such as iPhone), many matchmakers
Body mobile phone, feature mobile phone, and low-end mobile phone etc..
(2) super mobile personal computer equipment：This kind equipment belongs to the category of personal computer, there is calculating
And processing function, typically also possess mobile Internet access characteristic.This Terminal Type includes：PDA, MID and UMPC
Equipment etc., such as iPad.
(3) portable entertainment device：This kind equipment can show and play content of multimedia.The kind equipment
Including：Audio, video player (such as iPod), handheld device, e-book, and intelligent toy
With portable car-mounted navigation equipment.
(4) server：The equipment that the service of calculating is provided, the composition of server include processor, hard disk,
Internal memory, system bus etc., server are similar with general computer architecture, but are due to need offer height can
The service leaned on, therefore in disposal ability, stability, reliability, security, scalability, manageability
In terms of require higher.
(5) other electronic equipments with data interaction function.
One of ordinary skill in the art will appreciate that all or part of flow in above-described embodiment method is realized,
It can be by computer program to instruct the hardware of correlation to complete, described program can be stored in a calculating
In machine read/write memory medium, the program is upon execution, it may include such as the flow of the embodiment of above-mentioned each method.
Wherein, described storage medium can for magnetic disc, CD, read-only memory (Read-Only Memory,
) or random access memory (RandomAccess Memory, RAM) etc. ROM.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited to
This, any one skilled in the art the invention discloses technical scope in, can readily occur in
Change or replacement, should all be included within the scope of the present invention.Therefore, protection scope of the present invention
It should be defined by scope of the claims.
Claims (10)
1. a kind of method for pushing supplementary service information, it is characterised in that this method includes：
The supplementary service information that parsing is received delivers request, and the acquisition supplementary service information, which is delivered in request, to be wrapped
The characteristic information contained, concentrates from the supplementary service information pre-set, selects the time for meeting the characteristic information
Select supplementary service information collection；
The service feature letter for each supplementary service information that candidate's supplementary service information is concentrated is extracted successively
In breath, the supplementary service information model that input training in advance goes out, calculate for each supplementary service information
Charge coefficient；
The corresponding charge coefficient of charge type according to the supplementary service information calculates desired every thousand increments
The charge eCPM that business information shows；
The general dimensions group that the service feature information write-in of the supplementary service information of extraction is pre-set, is obtained
The dimension group of the supplementary service information；
According to the charge type of supplementary service information, the charge type eCPM correction factors prestored are inquired about
Dimension group and the mapping relations of eCPM correction factors are concentrated, the dimension group for obtaining the supplementary service information is reflected
The eCPM correction factors penetrated；
The eCPM correction formulas that the eCPM correction factors are applied to pre-set, obtain each increment
The amendment eCPM of business information, the amendment eCPM obtained according to calculating is ranked up and pushes the increment of sequence
Business information.
2. according to the method described in claim 1, it is characterised in that obtain the dimension group and repaiied with eCPM
The mapping relations of positive coefficient include：
According to the history log that shows prestored, eCPM is averagely estimated in calculating；
The value of other dimensions in the fixed general dimensions group in addition to supplementary service information group is identified, traversal
The supplementary service information group mark, calculates eCPM correction factors.
3. method according to claim 2, it is characterised in that averagely estimated using following formula calculating is described
eCPM：
<mrow>
<msub>
<mi>eCPM</mi>
<mrow>
<mi>H</mi>
<mi>I</mi>
<mi>S</mi>
<mi>T</mi>
<mi>O</mi>
<mi>R</mi>
<mi>Y</mi>
</mrow>
</msub>
<mrow>
<mo>(</mo>
<mi>dim</mi>
<mi>s</mi>
<mo>(</mo>
<mi>n</mi>
<mo>)</mo>
<mo>)</mo>
</mrow>
<mo>=</mo>
<mfrac>
<mrow>
<msub>
<mi>&Sigma;</mi>
<mrow>
<mi>i</mi>
<mo>&Element;</mo>
<mi>C</mi>
<mrow>
<mo>(</mo>
<mi>dim</mi>
<mi>s</mi>
<mo>(</mo>
<mi>n</mi>
<mo>)</mo>
<mo>)</mo>
</mrow>
<mo>&cap;</mo>
<mi>a</mi>
<mi>c</mi>
<mrow>
<mo>(</mo>
<mi>i</mi>
<mo>)</mo>
</mrow>
<mo>=</mo>
<mi>i</mi>
<mi>m</mi>
<mi>p</mi>
</mrow>
</msub>
<msub>
<mi>eCPM</mi>
<mrow>
<mi>P</mi>
<mi>R</mi>
<mi>E</mi>
<mi>D</mi>
<mi>I</mi>
<mi>C</mi>
<mi>T</mi>
</mrow>
</msub>
<mrow>
<mo>(</mo>
<mi>i</mi>
<mo>)</mo>
</mrow>
</mrow>
<mrow>
<mo>#</mo>
<mo>{</mo>
<mi>i</mi>
<mo>|</mo>
<mi>i</mi>
<mo>&Element;</mo>
<mi>C</mi>
<mrow>
<mo>(</mo>
<mi>dim</mi>
<mi> </mi>
<mi>s</mi>
<mo>(</mo>
<mi>n</mi>
<mo>)</mo>
<mo>)</mo>
</mrow>
<mo>&cap;</mo>
<mi>a</mi>
<mi>c</mi>
<mrow>
<mo>(</mo>
<mi>i</mi>
<mo>)</mo>
</mrow>
<mo>=</mo>
<mi>i</mi>
<mi>m</mi>
<mi>p</mi>
<mo>}</mo>
</mrow>
</mfrac>
</mrow>
In formula,
eCPMHISTORY(dims (n)) is averagely to estimate eCPM；
C (dims (n)) is to show history log set；
Ac (i) is the behavior type of i-th supplementary service information, wherein, behavior type includes：Show, click on
And install, show and be designated imp, click is designated clk, installation is designated ins；
eCPMPREDICT(i) eCPM values are estimated for i-th supplementary service information.
4. method according to claim 3, it is characterised in that calculate the eCPM using following formula and repair
Positive coefficient：
<mrow>
<mi>d</mi>
<mi>e</mi>
<mi>l</mi>
<mi>t</mi>
<mi>a</mi>
<mrow>
<mo>(</mo>
<mrow>
<mi>b</mi>
<mo>,</mo>
<msub>
<mi>v</mi>
<mn>2</mn>
</msub>
<mo>,</mo>
<mi>K</mi>
<mo>,</mo>
<msub>
<mi>v</mi>
<mi>n</mi>
</msub>
</mrow>
<mo>)</mo>
</mrow>
<mo>=</mo>
<mfrac>
<mrow>
<msub>
<mi>eCPM</mi>
<mrow>
<mi>H</mi>
<mi>I</mi>
<mi>S</mi>
<mi>T</mi>
<mi>O</mi>
<mi>R</mi>
<mi>Y</mi>
</mrow>
</msub>
<mrow>
<mo>(</mo>
<mrow>
<mi>b</mi>
<mo>,</mo>
<msub>
<mi>v</mi>
<mn>2</mn>
</msub>
<mo>,</mo>
<mi>K</mi>
<mo>,</mo>
<msub>
<mi>v</mi>
<mi>n</mi>
</msub>
</mrow>
<mo>)</mo>
</mrow>
</mrow>
<mrow>
<msubsup>
<mi>MAX</mi>
<mrow>
<mi>i</mi>
<mo>=</mo>
<mn>1</mn>
</mrow>
<mi>m</mi>
</msubsup>
<msub>
<mi>eCPM</mi>
<mrow>
<mi>H</mi>
<mi>I</mi>
<mi>S</mi>
<mi>T</mi>
<mi>O</mi>
<mi>R</mi>
<mi>Y</mi>
</mrow>
</msub>
<mrow>
<mo>(</mo>
<mrow>
<msub>
<mi>b</mi>
<mi>i</mi>
</msub>
<mo>,</mo>
<msub>
<mi>v</mi>
<mn>2</mn>
</msub>
<mo>,</mo>
<mi>K</mi>
<mo>,</mo>
<msub>
<mi>v</mi>
<mi>n</mi>
</msub>
</mrow>
<mo>)</mo>
</mrow>
</mrow>
</mfrac>
</mrow>
In formula,
Delta (b, v2, K, vn) it is eCPM correction factors；
biFor i-th kind of charge type；
B is the charge type specified；
M is the charge type species that includes in dimension group.
5. method according to claim 2, it is characterised in that methods described also includes：
According to the history log that shows prestored, the true eCPM of history is calculated.
6. method according to claim 5, it is characterised in that calculate the history using following formula true
eCPM：
<mrow>
<msub>
<mi>eCPM</mi>
<mrow>
<mi>R</mi>
<mi>E</mi>
<mi>A</mi>
<mi>L</mi>
</mrow>
</msub>
<mrow>
<mo>(</mo>
<mi>dim</mi>
<mi>s</mi>
<mo>(</mo>
<mi>n</mi>
<mo>)</mo>
<mo>)</mo>
</mrow>
<mo>=</mo>
<mfrac>
<mrow>
<mi>T</mi>
<mi>O</mi>
<mi>T</mi>
<mi>A</mi>
<mi>L</mi>
<mo>_</mo>
<mi>C</mi>
<mi>O</mi>
<mi>S</mi>
<mi>T</mi>
<mrow>
<mo>(</mo>
<mi>dim</mi>
<mi>s</mi>
<mo>(</mo>
<mi>n</mi>
<mo>)</mo>
<mo>)</mo>
</mrow>
</mrow>
<mrow>
<mi>T</mi>
<mi>O</mi>
<mi>T</mi>
<mi>A</mi>
<mi>L</mi>
<mo>_</mo>
<mi>I</mi>
<mi>M</mi>
<mi>P</mi>
<mi>R</mi>
<mi>E</mi>
<mi>S</mi>
<mi>S</mi>
<mi>I</mi>
<mi>O</mi>
<mi>N</mi>
<mrow>
<mo>(</mo>
<mi>dim</mi>
<mi>s</mi>
<mo>(</mo>
<mi>n</mi>
<mo>)</mo>
<mo>)</mo>
</mrow>
</mrow>
</mfrac>
<mi>x</mi>
<mn>1000</mn>
</mrow>
In formula,
eCPMREAL(dims (n)) is the true eCPM of history；
TOTAL_COST (dims (n)) shows the corresponding total income of history log for what is prestored；
TOTAL_IMPRESSION (dims (n)) shows the corresponding total displaying amount of history log for what is prestored.
7. method according to claim 6, it is characterised in that calculate the eCPM using following formula and repair
Positive coefficient：
<mrow>
<mi>d</mi>
<mi>e</mi>
<mi>l</mi>
<mi>t</mi>
<mi>a</mi>
<mrow>
<mo>(</mo>
<mrow>
<mi>b</mi>
<mo>,</mo>
<msub>
<mi>v</mi>
<mn>2</mn>
</msub>
<mo>,</mo>
<mi>K</mi>
<mo>,</mo>
<msub>
<mi>v</mi>
<mi>n</mi>
</msub>
</mrow>
<mo>)</mo>
</mrow>
<mo>=</mo>
<mfrac>
<mrow>
<msub>
<mi>eCPM</mi>
<mrow>
<mi>R</mi>
<mi>E</mi>
<mi>A</mi>
<mi>L</mi>
</mrow>
</msub>
<mrow>
<mo>(</mo>
<mrow>
<mi>b</mi>
<mo>,</mo>
<msub>
<mi>v</mi>
<mn>2</mn>
</msub>
<mo>,</mo>
<mi>K</mi>
<mo>,</mo>
<msub>
<mi>v</mi>
<mi>n</mi>
</msub>
</mrow>
<mo>)</mo>
</mrow>
</mrow>
<mrow>
<msubsup>
<mi>MAX</mi>
<mrow>
<mi>i</mi>
<mo>=</mo>
<mn>1</mn>
</mrow>
<mi>m</mi>
</msubsup>
<msub>
<mi>eCPM</mi>
<mrow>
<mi>R</mi>
<mi>E</mi>
<mi>A</mi>
<mi>L</mi>
</mrow>
</msub>
<mrow>
<mo>(</mo>
<mrow>
<msub>
<mi>b</mi>
<mi>i</mi>
</msub>
<mo>,</mo>
<msub>
<mi>v</mi>
<mn>2</mn>
</msub>
<mo>,</mo>
<mi>K</mi>
<mo>,</mo>
<msub>
<mi>v</mi>
<mi>n</mi>
</msub>
</mrow>
<mo>)</mo>
</mrow>
</mrow>
</mfrac>
<mo>.</mo>
</mrow>
8. the method according to any one of claim 1 to 7, it is characterised in that calculate institute using following formula
State amendment eCPM：
<mrow>
<msub>
<mi>eCPM</mi>
<mrow>
<mi>A</mi>
<mi>D</mi>
<mi>J</mi>
<mi>U</mi>
<mi>S</mi>
<mi>T</mi>
</mrow>
</msub>
<mo>=</mo>
<mfrac>
<mrow>
<mi>e</mi>
<mi>C</mi>
<mi>P</mi>
<mi>M</mi>
</mrow>
<mrow>
<mi>d</mi>
<mi>e</mi>
<mi>l</mi>
<mi>t</mi>
<mi>a</mi>
<msup>
<mrow>
<mo>(</mo>
<mi>b</mi>
<mo>,</mo>
<msub>
<mi>v</mi>
<mn>2</mn>
</msub>
<mo>,</mo>
<mi>K</mi>
<mo>,</mo>
<msub>
<mi>v</mi>
<mi>n</mi>
</msub>
<mo>)</mo>
</mrow>
<mi>&alpha;</mi>
</msup>
</mrow>
</mfrac>
</mrow>
0≤α≤1, is constant.
9. the method according to any one of claim 1 to 7, it is characterised in that methods described also includes：
By the user behavior information record of the supplementary service information of push into the history log.
10. a kind of device for pushing supplementary service information, it is characterised in that the device includes：Candidate is rised in value
Business information collection acquisition module, charge coefficients calculation block, eCPM computing modules, dimension group acquisition module,
ECPM correction factors enquiry module and supplementary service information pushing module, wherein,
Candidate's supplementary service information collection acquisition module, the supplementary service information received for parsing delivers request,
Obtain the supplementary service information and deliver the characteristic information included in request, from the value-added service letter pre-set
Breath is concentrated, and selects the candidate's supplementary service information collection for meeting the characteristic information；
Charge coefficients calculation block, for extracting each increment that candidate's supplementary service information is concentrated successively
In the service feature information of business information, the supplementary service information model that input training in advance goes out, pin is calculated
To the charge coefficient of each supplementary service information；
ECPM computing modules, based on the corresponding charge coefficient of the charge type according to the supplementary service information
Calculate the charge eCPM that desired every thousand supplementary service informations show；
Dimension group acquisition module, for the service feature information write-in of the supplementary service information of extraction to be set in advance
The general dimensions group put, obtains the dimension group of the supplementary service information；
ECPM correction factor enquiry modules, for the charge type according to supplementary service information, inquiry is deposited in advance
The charge type eCPM correction factors of storage concentrate dimension group and the mapping relations of eCPM correction factors, obtain
The eCPM correction factors of the dimension group mapping of the supplementary service information；
Supplementary service information pushing module, for the eCPM correction factors to be applied into what is pre-set
ECPM correction formulas, obtain the amendment eCPM of each supplementary service information, the amendment obtained according to calculating
ECPM is ranked up and pushes the supplementary service information of sequence.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610157453.4A CN107203892B (en) | 2016-03-18 | 2016-03-18 | Method and device for pushing value added service information and electronic equipment |
| PCT/CN2017/075063 WO2017157159A1 (en) | 2016-03-18 | 2017-02-27 | Method, device, and electronic apparatus for pushing value-added service information item |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610157453.4A CN107203892B (en) | 2016-03-18 | 2016-03-18 | Method and device for pushing value added service information and electronic equipment |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN107203892A true CN107203892A (en) | 2017-09-26 |
| CN107203892B CN107203892B (en) | 2020-07-31 |
Family
ID=59850426
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610157453.4A Active CN107203892B (en) | 2016-03-18 | 2016-03-18 | Method and device for pushing value added service information and electronic equipment |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN107203892B (en) |
| WO (1) | WO2017157159A1 (en) |
Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110990677B (en) * | 2019-12-13 | 2023-03-31 | 北京搜狐新媒体信息技术有限公司 | Information storage quantity inquiring method and device |
| CN111865933B (en) * | 2020-06-30 | 2022-02-22 | 上海瀚之友信息技术服务有限公司 | Value-added service management system |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101689273A (en) * | 2007-05-04 | 2010-03-31 | 谷歌公司 | Metric conversion for online advertising |
| CN103379161A (en) * | 2012-04-25 | 2013-10-30 | 腾讯科技（北京）有限公司 | Method, system and device for displaying medium information |
| US20150095140A1 (en) * | 2013-10-02 | 2015-04-02 | Apple Inc. | Optimization of promotional content campaigns |
| WO2015051025A1 (en) * | 2013-10-01 | 2015-04-09 | Vantage Media LLC | Engagement mode marketplace with enhanced bidding and adjusted pricing based on engagement performance |
| CN104636940A (en) * | 2013-11-07 | 2015-05-20 | 深圳市腾讯计算机系统有限公司 | Advertisement delivery method, advertisement delivery system, advertisement screening method, advertisement screening device, and server |
Family Cites Families (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20130262218A1 (en) * | 2012-03-30 | 2013-10-03 | Google Inc. | Incorporating Delayed Feedback In Performance-Based Content Distribution |
| CN103914468B (en) * | 2012-12-31 | 2018-01-09 | 阿里巴巴集团控股有限公司 | A kind of method and apparatus of impression information search |
| CN105184586A (en) * | 2015-09-18 | 2015-12-23 | 北京金山安全软件有限公司 | Method and device for controlling information display |
-
2016
- 2016-03-18 CN CN201610157453.4A patent/CN107203892B/en active Active
-
2017
- 2017-02-27 WO PCT/CN2017/075063 patent/WO2017157159A1/en active Application Filing
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101689273A (en) * | 2007-05-04 | 2010-03-31 | 谷歌公司 | Metric conversion for online advertising |
| CN103379161A (en) * | 2012-04-25 | 2013-10-30 | 腾讯科技（北京）有限公司 | Method, system and device for displaying medium information |
| WO2015051025A1 (en) * | 2013-10-01 | 2015-04-09 | Vantage Media LLC | Engagement mode marketplace with enhanced bidding and adjusted pricing based on engagement performance |
| US20150095140A1 (en) * | 2013-10-02 | 2015-04-02 | Apple Inc. | Optimization of promotional content campaigns |
| CN104636940A (en) * | 2013-11-07 | 2015-05-20 | 深圳市腾讯计算机系统有限公司 | Advertisement delivery method, advertisement delivery system, advertisement screening method, advertisement screening device, and server |
Also Published As
| Publication number | Publication date |
|---|---|
| CN107203892B (en) | 2020-07-31 |
| WO2017157159A1 (en) | 2017-09-21 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| AU2010201495B2 (en) | Touchpoint customization system | |
| US8117050B2 (en) | Advertiser monetization modeling | |
| CN102760124B (en) | Pushing method and system for recommended data | |
| US10262336B2 (en) | Non-converting publisher attribution weighting and analytics server and method | |
| CN106504011A (en) | A kind of methods of exhibiting of business object and device | |
| CN105023165A (en) | Method, device and system for controlling release tasks in social networking platform | |
| CN106294787A (en) | Information pushing method and device and electronic equipment | |
| WO2010022655A1 (en) | A searching method and system | |
| US20120253945A1 (en) | Bid traffic estimation | |
| CN112184401B (en) | Intelligent matching method for building material bidding platform | |
| CN104077693A (en) | Commodity comparison method, server, client side and e-commerce system | |
| CN101616356A (en) | A kind of wireless data service product information method for pushing and system | |
| CN105069041A (en) | Video user gender classification based advertisement putting method | |
| CN105989107A (en) | Application recommendation method and device | |
| CN106339486A (en) | Image retrieval method based on incremental learning of large vocabulary tree | |
| CN105654198A (en) | Brand advertisement effect optimization method capable of realizing optimal threshold value selection | |
| CN110796480A (en) | Real-time advertisement putting management method, device and system | |
| US8725566B2 (en) | Predicting advertiser keyword performance indicator values based on established performance indicator values | |
| CN110175892B (en) | Bidirectional thermal ball recommendation method and system based on consumer behaviors | |
| CN111582899B (en) | Quantification method, device and system for showing link effect and storage medium | |
| CN107203892A (en) | Method and device for pushing value added service information and electronic equipment | |
| CN104572915A (en) | User event relevance calculation method based on content environment enhancement | |
| CN107205009A (en) | Method and device for pushing value added service information and electronic equipment | |
| CN105740276A (en) | Estimation method and device of click feedback model suitable for commercial search | |
| CN111582901A (en) | Method, device and system for quantizing display link effect and storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |