CN107180374A - A kind of method and apparatus that member is customized for user - Google Patents
A kind of method and apparatus that member is customized for user Download PDFInfo
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- CN107180374A CN107180374A CN201710297218.1A CN201710297218A CN107180374A CN 107180374 A CN107180374 A CN 107180374A CN 201710297218 A CN201710297218 A CN 201710297218A CN 107180374 A CN107180374 A CN 107180374A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0621—Item configuration or customization
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Abstract
It is an object of the invention to provide a kind of method and apparatus that member is customized for user.Compared with prior art, the present invention is according at least one selected orientation member of user, and corresponding member's term of validity, member is customized for user, optimize current member's strategy, the strategy of this customization member more meets the demand of user, improves the usage experience of user, and the income of website is also improved while user's desire to purchase is improved.
Description
Technical field
The present invention relates to field of computer technology, more particularly to a kind of member's custom technology.
Background technology
At present, the entertainment sites such as major music videos have the service of charge member, but membership service and charge at present is all
It is to be based on duration, such as buys following half a year or 1 year, this membership service is very simple, and thing is but unable to for a user to be had
It is worth.Such as user's purchase iqiyi.com member just sees《Dawn loose yarn》, buy Sohu member and just see《Legal medical expert Qin Ming》, although
Other programs are watched during member also member's welfare, but because user loses interest in other programs, does not just enjoy actually
To these welfares.
Because user purchase member can not be worth, thus renewal desire is not strong.Such as user buys Tengxun member just
See《Disrupt furtively》, after the acute end in this, user tends not to renew about member, and this is also a kind of loss for website.
Therefore, a kind of member's strategy for efficiently, favorably more meeting user's request how is provided, as people in the art
One of the problem of member's urgent need to resolve.
The content of the invention
It is an object of the invention to provide a kind of method and apparatus that member is customized for user.
According to an aspect of the invention, there is provided a kind of method that member is customized for user, wherein, this method includes：
At least one selected orientation member of user, and corresponding member's term of validity are obtained, wherein, the orientation member
It is included in the concern target under orientation classification；
It is user's customization member according at least one described orientation member and corresponding member's term of validity.
Preferably, this method also includes：
According to the user in the historical record of correspondence website, the focus of the user is analyzed；
It is that the user recommends at least one candidate to orient member according to the focus；
Wherein, the step a includes：
At least one the orientation member of the user selected at least one described candidate orientation member is obtained, and is obtained
Take the selected corresponding member's term of validity of the user.
Preferably, the step a includes：
Obtain at least one orientation member that the user voluntarily inputs, and corresponding member's term of validity.
It is highly preferred that the step a includes：
Obtain the user and at least one orientation classification selected in classifying is oriented from multiple candidates；
Obtain at least one concern target that the user voluntarily inputs at least one described orientation classification；
Obtain the selected corresponding member's term of validity of the user.
Preferably, the orientation classification includes following at least any one：
Orient works personage；
Orient works type；
Orient the works period.
Preferably, this method also includes：
After user customization member, when the user is accessed in member's term of validity correspondingly in website with institute
The corresponding works of orientation member are stated, corresponding membership service is provided for the user.
According to another aspect of the present invention, a kind of device that member is customized for user is additionally provided, wherein, the device bag
Include：
Acquisition device, for obtaining at least one selected orientation member of user, and corresponding member's term of validity, its
In, the orientation member is included in the concern target under orientation classification；
Customizing device, for according at least one described orientation member and corresponding member's term of validity, being that the user determines
Member processed.
Preferably, the device also includes recommendation apparatus, is used for：
According to the user in the historical record of correspondence website, the focus of the user is analyzed；
It is that the user recommends at least one candidate to orient member according to the focus；
Wherein, the acquisition device is used for：
At least one the orientation member of the user selected at least one described candidate orientation member is obtained, and is obtained
Take the selected corresponding member's term of validity of the user.
Preferably, the acquisition device is used for：
Obtain at least one orientation member that the user voluntarily inputs, and corresponding member's term of validity.
It is highly preferred that the acquisition device is used for：
Obtain the user and at least one orientation classification selected in classifying is oriented from multiple candidates；
Obtain at least one concern target that the user voluntarily inputs at least one described orientation classification；
Obtain the selected corresponding member's term of validity of the user.
Preferably, the orientation classification includes following at least any one：
Orient works personage；
Orient works type；
Orient the works period.
Preferably, the device also includes：
Device is provided, after for user customization member, when the user accesses in member's term of validity
Works corresponding with the orientation member, corresponding membership service is provided for the user in correspondence website.
According to a further aspect of the invention, a kind of computer-readable recording medium is additionally provided, it is described computer-readable
Storage medium is stored with computer code, and when the computer code is performed, the method as described in preceding any one is performed.
According to a further aspect of the invention, a kind of computer program product is additionally provided, when computer program production
When product are performed by computer equipment, the method as described in preceding any one is performed.
According to a further aspect of the invention, a kind of computer equipment is additionally provided, the computer equipment includes：
One or more processors；
Memory, for storing one or more computer programs；
When one or more of computer programs are by one or more of computing devices so that it is one or
Multiple processors realize the method as described in preceding any one.
Compared with prior art, the present invention has according at least one selected orientation member of user, and corresponding member
The effect phase, is user customization member, optimizes current member's strategy, and the strategy of this customization member more meets the demand of user,
The usage experience of user is improved, the income of website is also improved while user's desire to purchase is improved.
Further, the present invention can also be by analyzing the browsing of user, reading, the historical record, excavation user such as plays
Interest where, be user recommend customize membership service, user is enjoyed member's welfare to the full, will not spend to be wasted in
In uninterested content, thus it is worth, further improve the usage experience of user.
Further, user can also voluntarily input its membership service wanted to customize in the present invention, provide the user individual character
Change service, further improve the usage experience of user.
Brief description of the drawings
By reading the detailed description made to non-limiting example made with reference to the following drawings, of the invention is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 shows a kind of schematic device of device that member is customized for user according to one aspect of the invention；
Fig. 2 shows a kind of schematic flow sheet of method that member is customized for user according to a further aspect of the present invention.
Same or analogous reference represents same or analogous part in accompanying drawing.
Embodiment
It should be mentioned that some exemplary embodiments are described as before exemplary embodiment is discussed in greater detail
The processing described as flow chart or method.Although operations are described as the processing of order by flow chart, therein to be permitted
Multioperation can be implemented concurrently, concomitantly or simultaneously.In addition, the order of operations can be rearranged.When it
The processing can be terminated when operation is completed, it is also possible to the additional step being not included in accompanying drawing.The processing
It can correspond to method, function, code, subroutine, subprogram etc..
Alleged within a context " computer equipment ", also referred to as " computer ", referring to can be by running preset program or referring to
Make performing the intelligent electronic device of the predetermined process process such as numerical computations and/or logical calculated, its can include processor with
Memory, the survival that is prestored in memory by computing device instructs to perform predetermined process process, or by ASIC,
The hardware such as FPGA, DSP perform predetermined process process, or are realized by said two devices combination.Computer equipment includes but not limited
In server, PC, notebook computer, tablet personal computer, smart mobile phone etc..
The computer equipment includes user equipment and the network equipment.Wherein, the user equipment includes but is not limited to electricity
Brain, smart mobile phone, PDA etc.；The network equipment includes but is not limited to what single network server, multiple webservers were constituted
Server group or the cloud being made up of a large amount of computers or the webserver based on cloud computing (Cloud Computing), wherein,
Cloud computing is one kind of Distributed Calculation, a super virtual computer being made up of the computer collection of a group loose couplings.Its
In, the computer equipment can isolated operation realize the present invention, also can access network and by being calculated with other in network
The present invention is realized in the interactive operation of machine equipment.Wherein, the network residing for the computer equipment include but is not limited to internet,
Wide area network, Metropolitan Area Network (MAN), LAN, VPN etc..
It should be noted that the user equipment, the network equipment and network etc. are only for example, other are existing or from now on may be used
The computer equipment or network that can occur such as are applicable to the present invention, should also be included within the scope of the present invention, and to draw
It is incorporated herein with mode.
Method (some of them are illustrated by flow) discussed hereafter can be by hardware, software, firmware, centre
Part, microcode, hardware description language or its any combination are implemented.Implement when with software, firmware, middleware or microcode
When, to implement, the program code or code segment of necessary task can be stored in machine or computer-readable medium (is such as deposited
Storage media) in.(one or more) processor can implement necessary task.
Concrete structure and function detail disclosed herein are only representational, and are for describing showing for the present invention
The purpose of example property embodiment.But the present invention can be implemented by many alternative forms, and it is not interpreted as
It is limited only by the embodiments set forth herein.
Although it should be appreciated that may have been used term " first ", " second " etc. herein to describe unit,
But these units should not be limited by these terms.It is used for the purpose of using these terms by a unit and another unit
Make a distinction.For example, in the case of the scope without departing substantially from exemplary embodiment, it is single that first module can be referred to as second
Member, and similarly second unit can be referred to as first module.Term "and/or" used herein above include one of them or
Any and all combination of more listed associated items.
It should be appreciated that when a unit is referred to as " connecting " or during " coupled " to another unit, it can directly connect
Another unit is connect or be coupled to, or there may be temporary location.On the other hand, when a unit is referred to as " directly connecting
Connect " or " direct-coupling " arrive another unit when, then in the absence of temporary location.It should in a comparable manner explain and be used to retouch
State relation between unit other words (such as compared to " between being directly in ... " " between being in ... ", " and with ... it is adjacent
Closely " compared to " with ... be directly adjacent to " etc.).
Term used herein above is not intended to limit exemplary embodiment just for the sake of description specific embodiment.Unless
Context clearly refers else, and otherwise singulative " one " used herein above, " one " also attempt to include plural number.Should also
When understanding, term " comprising " and/or "comprising" used herein above provide stated feature, integer, step, operation,
The presence of unit and/or component, and do not preclude the presence or addition of other one or more features, integer, step, operation, unit,
Component and/or its combination.
It should further be mentioned that in some replaces realization modes, the function/action being previously mentioned can be according to different from attached
The order indicated in figure occurs.For example, depending on involved function/action, the two width figures shown in succession actually may be used
Substantially simultaneously to perform or can perform in a reverse order sometimes.
The present invention is described in further detail below in conjunction with the accompanying drawings.
Fig. 1 shows a kind of schematic device of device that member is customized for user according to one aspect of the invention.
Device 1 includes acquisition device 101 and customizing device 102.The device 1 is for example in computer equipment.
Wherein, acquisition device 101 obtains at least one selected orientation member of user, and corresponding member's term of validity,
Wherein, the orientation member is included in the concern target under orientation classification.
Specifically, user is selected for example in the multiple orientation members for be supplied to the user by being interacted with user equipment
At least one orientation member has been selected, or, user clicks directly on the orientation member that confirmation system is recommended to the user, or, use
Family voluntarily have input at least one orientation member by being interacted with user equipment, and said process can all regard user as and have selected
At least one orientation member；Acquisition device 101 for example calls application by being interacted with the user equipment by one or many
Routine interface (API) or the communication mode arranged by other, obtain at least one orientation member of user selection.The orientation
Member means the concern target under orientation classification.Preferably, the orientation classification includes but is not limited to following at least any one：
Orient works personage；
Orient works type；
Orient the works period.
Here, orientation works personage includes but is not limited to author, star, director or the role's name acted the leading role etc..Works
Including but not limited to various forms of works such as novel, article, TV play, film, playlet.
Orientation works type includes but is not limited to the type of various forms of works, and such as works of novel form can be divided into
Reasoning novel type, novel types etc. are passed through, the works of cine format can be divided into war film, comedy, romance movie etc..
The orientation works period includes but is not limited to delivering, show, producing the period for various forms of works, such as 92 years
The film shown, TV play, the novel of Ming and Qing times produced for 17 years etc..
Those skilled in the art will be understood that the classification of above-mentioned orientation is only for example, and other are existing or are likely to occur from now on
Orientation classification, is such as applicable to the present invention, should also be included within the scope of the present invention, and include by reference herein
In this.
Concern target means the target focused particularly in specific orientation classification, and such as user is in orientation works personage
The video that star A is acted the leading role, including TV play, film, micro- film etc. are focused particularly on, then the video that the star A is acted the leading role is i.e.
For the concern target of the user, that is, the video that the orientation member of user selection is acted the leading role by star A.
Preferably, user can once select multiple orientation members, for example, user once have selected while paying close attention to star A
The video acted the leading role with star B, or, user once have selected while paying close attention to video and the comedy sheet type that star A is acted the leading role
Film.Here, the above-mentioned mode for once selecting multiple orientation members is only for example, other sides that are existing or being likely to occur from now on
Formula, is such as applicable to the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference herein.
Also, the selected orientation member of user can also have corresponding member's term of validity, such as one month, a season
Degree, half a year, 1 year etc..User can be with one corresponding member's term of validity of simultaneous selection in selection orientation member, and it can be with
It is to be selected in various member's term of validity options of offer, corresponding member's term of validity can also be directly inputted.
Those skilled in the art will be understood that the mode of the orientation member of above-mentioned acquisition user selection is only for example, other
The mode for orienting member for obtaining user's selection that is existing or being likely to occur from now on, is such as applicable to the present invention, should also be included in
Within the scope of the present invention, and it is incorporated herein by reference herein.
Customizing device 102, according at least one described orientation member and corresponding member's term of validity, is user's customization
Member.
Specifically, customizing device 102 according to acquired in acquisition device 101 user selection at least one orientation member and
Corresponding member's term of validity, is user's customization member, for example, when user selects the video that concern star A is acted the leading role, and meeting
Member's term of validity is 1 year, then customizing device 102 is that the user customizes the member corresponding with the selection, such as drafts corresponding member
Price is simultaneously customized and the member's right enjoyed corresponding to the member, then customization meeting after the user charges for the user
Member is come into force at once, and within 1 year of the beginning that comes into force, the user accesses the website and watches the video that the star A is acted the leading role, and can enjoy
By the member's right such as the videos acted the leading role of the star A for exempting from advertisement, viewing and only supporting member's viewing.
Analogously, if the user once have selected while what the TV play and star B that concern star A is acted the leading role were acted the leading role
Film, or, user once have selected while video and the film of comedy sheet type that concern star A is acted the leading role etc., customization dress
Corresponding member can all be customized for the user by putting 102, the user is enjoyed corresponding member's right.
Those skilled in the art will be understood that the above-mentioned mode for customizing member for user is only for example, other existing or the presents
Be likely to occur afterwards for user customize member mode, be such as applicable to the present invention, also should be included in the scope of the present invention with
It is interior, and be incorporated herein by reference herein.
Here, device 1 is according at least one selected orientation member of user, and corresponding member's term of validity, it is user
Member is customized, current member's strategy is optimized, the strategy of this customization member more meets the demand of user, improves user's
Usage experience, also improves the income of website while user's desire to purchase is improved.
Preferably, the device 1 also includes recommendation apparatus (not shown).The recommendation apparatus is according to the user in correspondence website
Historical record, analyze the focus of the user；It is that the user recommends at least one candidate to orient according to the focus
Member；Wherein, the acquisition device 101 obtains the user and oriented from least one described candidate selected in member at least
One orientation member, and obtain the selected corresponding member's term of validity of the user.
Specifically, user has certain historical record in corresponding website, including but not limited to the browsing, read of user,
Play, order, the various historical records such as collection, recommendation apparatus by being interacted with the user equipment, for example by cookie, should
Account information, travel log of user etc., obtain historical record of the user in the website；Then, recommendation apparatus is again by right
The analysis of these historical records, such as the analysis to the page included by the historical record, picture, video etc., knows the user's
Focus；Then, recommendation apparatus recommends at least one candidate to orient member further according to the focus of user for the user.
For example, recommendation apparatus knows that the user likes Chen Yixun music very much, then by analyzing the historical record of user
The candidate orientation member that recommendation apparatus can be recommended for the user includes audio-visual, downloads member's clothes of all fast music of Chen Yi
Business.
And for example, recommendation apparatus knows that the user likes watching war film very much by analyzing the historical record of user, then to
The candidate orientation member that the user recommends includes may be viewed by the membership service of all war films.
For another example, recommendation apparatus is by analyzing the historical record of user, knows video display that the user produced to 2016 very
Like, then the candidate orientation member recommended to the user includes may be viewed by the membership service of the video display of all 2016 products.
User can select to receive the recommendation, can also select after the recommendation of these candidates orientation member is received
Refusal.
Further, recommendation apparatus can also recommend multiple candidate's orientation members simultaneously for user, for example, recommendation apparatus is logical
The historical record of analysis user is crossed, knows that the user likes Chen Yixun music very much, also likes very much watching war film, then pushes away
The member for recommend the candidate orientation member that device recommends to the user and can include audio-visual simultaneously, downloading all fast music of Chen Yi takes
Business, and may be viewed by the membership service of all war films.
User can select all to receive two of the recommendation after the recommendation of two candidate orientation members is received
Candidate orients member as orientation member, can also select only to receive one of candidate orientation member recommended as orientation meeting
Member, it is also an option that all refusals.
Also, user is also an option that corresponding member's term of validity, acquisition device while selection orientation member
101 can obtain the user selected in described at least one candidate orientation member by being interacted with the user equipment
At least one orientation member, and obtain the selected corresponding member's term of validity of the user.
Here, device 1 can also excavate the interest of user by analyzing the browsing of user, reading, the historical record such as play
Place, is the membership service that user recommends to customize, user is enjoyed member's welfare to the full, will not spend to be wasted in and not feel emerging
In the content of interest, thus it is worth, further improve the usage experience of user.
Preferably, the acquisition device 101 obtains at least one orientation member that the user voluntarily inputs, and corresponding
Member's term of validity.
Specifically, user can voluntarily input at least one orientation member, for example, user passes through the friendship with user equipment
Mutually, at least one orientation member is voluntarily have input in the website, as have input the video that star A is acted the leading role, it is desirable to can enjoy
There is the member's right for watching the video that the star A is acted the leading role, also, user can also voluntarily input corresponding member's term of validity；
Acquisition device 101 for example by one or many calls application interfaces (API) or is passed through by being interacted with user equipment
The communication mode of other agreements, obtains at least one orientation member and corresponding member's term of validity that the user voluntarily inputs.
For example, user with user equipment by interacting, orientation member " Chen Yixun sound is voluntarily have input in website
It is happy ", and have input corresponding member's term of validity for 1 year, then acquisition device 101 obtains the orientation member that the user voluntarily inputs
" Chen Yixun music " and corresponding member's term of validity " 1 year "；Then, customizing device 102 is that the user customizes member, the use
Family can enjoy audiovisual, download the membership service of all fast music of Chen Yi within 1 year that the member is come into force.
Oriented it is highly preferred that the acquisition device 101 obtains the user from multiple candidates selected in classification at least
One orientation classification；Obtain at least one concern mesh that the user voluntarily inputs at least one described orientation classification
Mark；Obtain the selected corresponding member's term of validity of the user.
Specifically, multiple candidates orientation classification can also be supplied to user to select by device 1, for example, respectively will " orientation work
Product personage ", " orientation works type " and " orientation works period " three candidate's orientation classification are supplied to user to be selected；
User for example therefrom have selected " orientation works personage " as orientation classification, then, under orientation classification, and user is again voluntarily
At least one concern target is have input, such as be have input " Chen Yixun music ", and have selected corresponding member's term of validity, such as one
Year.Acquisition device 101 by being interacted with user equipment, such as by one or many calls application interfaces (API) or
By other arrange communication mode, obtain the user selection at least one orientation classification, and the user at this at least one
Orientation classification is lower voluntarily to input at least one concern target, and corresponding member's term of validity；Then, customizing device 102
At least one concern target that the lower user of at least one orientation classification and orientation classification selected according to the user voluntarily inputs
With corresponding member's term of validity, member is customized for the user.
Here, user can also voluntarily input its membership service wanted to customize, device 1 provides the user personalized service,
Further improve the usage experience of user.
Preferably, the device also includes providing device (not shown).After user customization member, as the user
Works corresponding with the orientation member in correspondence website are accessed in member's term of validity, the offer device is the user
Corresponding membership service is provided.
Specifically, after customizing device 102 is user customization member, the user is to have enjoyed member's right, when this
User accesses the website corresponding to customization member in the corresponding member's term of validity of customization member, and the user access be
The corresponding works of orientation member, if the customization member of the user is the TV play that star A is acted the leading role, member's term of validity is one
Year, then when the user is within customization member is come into force 1 year of beginning, access the website and watch the TV that the star A is acted the leading role
Play, then provide device and provide corresponding membership service for the user, such as remove advertisement from for the user, provide and only support for the user
TV play that the star A of member's viewing is acted the leading role etc..
Fig. 2 shows a kind of schematic flow sheet of method that member is customized for user according to a further aspect of the present invention.
In step s 201, at least one selected orientation member of the acquisition of device 1 user, and corresponding member are effective
Phase, wherein, the orientation member is included in the concern target under orientation classification.
Specifically, user is selected for example in the multiple orientation members for be supplied to the user by being interacted with user equipment
At least one orientation member has been selected, or, user clicks directly on the orientation member that confirmation system is recommended to the user, or, use
Family voluntarily have input at least one orientation member by being interacted with user equipment, and said process can all regard user as and have selected
At least one orientation member；In step s 201, device 1 with the user equipment by interacting, such as by one or many
Calls application interface (API) or the communication mode arranged by other, obtain at least one orientation meeting of user selection
Member.Orientation member means the concern target under orientation classification.Preferably, the orientation classification includes following at least any
：
Orient works personage；
Orient works type；
Orient the works period.
Here, orientation works personage includes but is not limited to author, star, director or the role's name acted the leading role etc..Works
Including but not limited to various forms of works such as novel, article, TV play, film, playlet.
Orientation works type includes but is not limited to the type of various forms of works, and such as works of novel form can be divided into
Reasoning novel type, novel types etc. are passed through, the works of cine format can be divided into war film, comedy, romance movie etc..
The orientation works period includes but is not limited to delivering, show, producing the period for various forms of works, such as 92 years
The film shown, TV play, the novel of Ming and Qing times produced for 17 years etc..
Those skilled in the art will be understood that the classification of above-mentioned orientation is only for example, and other are existing or are likely to occur from now on
Orientation classification, is such as applicable to the present invention, should also be included within the scope of the present invention, and include by reference herein
In this.
Concern target means the target focused particularly in specific orientation classification, and such as user is in orientation works personage
The video that star A is acted the leading role, including TV play, film, micro- film etc. are focused particularly on, then the video that the star A is acted the leading role is i.e.
For the concern target of the user, that is, the video that the orientation member of user selection is acted the leading role by star A.
Preferably, user can once select multiple orientation members, for example, user once have selected while paying close attention to star A
The video acted the leading role with star B, or, user once have selected while paying close attention to video and the comedy sheet type that star A is acted the leading role
Film.Here, the above-mentioned mode for once selecting multiple orientation members is only for example, other sides that are existing or being likely to occur from now on
Formula, is such as applicable to the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference herein.
Also, the selected orientation member of user can also have corresponding member's term of validity, such as one month, a season
Degree, half a year, 1 year etc..User can be with one corresponding member's term of validity of simultaneous selection in selection orientation member, and it can be with
It is to be selected in various member's term of validity options of offer, corresponding member's term of validity can also be directly inputted.
Those skilled in the art will be understood that the mode of the orientation member of above-mentioned acquisition user selection is only for example, other
The mode for orienting member for obtaining user's selection that is existing or being likely to occur from now on, is such as applicable to the present invention, should also be included in
Within the scope of the present invention, and it is incorporated herein by reference herein.
In step S202, device 1, according at least one described orientation member and corresponding member's term of validity, is the use
Family customizes member.
Specifically, in step S202, device 1 selected according to acquired user in step s 201 at least one determine
It is user's customization member to member and corresponding member's term of validity, for example, when user selects what concern star A was acted the leading role
Video, and member's term of validity is 1 year, then in step S202, device 1 is that the user customizes the member corresponding with the selection,
As drafted corresponding member's price and being user customization and the member's right enjoyed corresponding to the member, then as the user
Customization member is come into force at once after paying, within 1 year of the beginning that comes into force, and the user accesses the website and watches the star A institutes
The video of protagonist, can enjoy and exempt from the memberships such as the video that advertisement, viewing only support the star A of member's viewing to be acted the leading role
Profit.
Analogously, if the user once have selected while what the TV play and star B that concern star A is acted the leading role were acted the leading role
Film, or, user once have selected video that concern star A is acted the leading role simultaneously and the film of comedy sheet type etc., in step
In S202, device 1 can all customize corresponding member for the user, the user is enjoyed corresponding member's right.
Those skilled in the art will be understood that the above-mentioned mode for customizing member for user is only for example, other existing or the presents
Be likely to occur afterwards for user customize member mode, be such as applicable to the present invention, also should be included in the scope of the present invention with
It is interior, and be incorporated herein by reference herein.
Here, device 1 is according at least one selected orientation member of user, and corresponding member's term of validity, it is user
Member is customized, current member's strategy is optimized, the strategy of this customization member more meets the demand of user, improves user's
Usage experience, also improves the income of website while user's desire to purchase is improved.
Preferably, this method also includes step S203 (not shown).In step S203, device 1 exists according to the user
The historical record of correspondence website, analyzes the focus of the user；It is that the user recommends at least one according to the focus
Candidate orients member；Wherein, in step s 201, device 1 obtains the user from least one described candidate orientation member
At least one selected orientation member, and obtain the selected corresponding member's term of validity of the user.
Specifically, user has certain historical record in corresponding website, including but not limited to the browsing, read of user,
Play, order, the various historical records such as collection, in step S203, device 1 is for example led to by being interacted with the user equipment
Cookie, the account information of the user, travel log etc. are crossed, historical record of the user in the website is obtained；Then, in step
In S203, device 1 is again by the analysis to these historical records, as to the page included by the historical record, picture, video etc.
Analysis, know the focus of the user；Then, in step S203, device 1 further according to user focus, for the user
At least one candidate is recommended to orient member.
For example, in step S203, device 1 knows that the user likes Chen Yi very much by analyzing the historical record of user
Fast music, then in step S203, the candidate orientation member that device 1 can be recommended for the user includes audio-visual, downloads institute
There is the membership service of the fast music of Chen Yi.
And for example, in step S203, device 1 knows that the user likes viewing very much by analyzing the historical record of user
War film, the then candidate orientation member recommended to the user includes may be viewed by the membership service of all war films.
For another example, in step S203, device 1 knows that the user produced to 2016 by analyzing the historical record of user
Video display like very much, then to the user recommend candidate orientation member include may be viewed by all 2016 produce video display meeting
Member's service.
User can select to receive the recommendation, can also select after the recommendation of these candidates orientation member is received
Refusal.
Further, in step S203, device 1 can also recommend multiple candidate's orientation members simultaneously for user, for example,
In step S203, device 1 knows that the user likes Chen Yixun music very much by analyzing the historical record of user, nor
Often like watching war film, then in step S203, candidate's orientation member that device 1 is recommended to the user can include simultaneously can
Audiovisual, the membership service for downloading all fast music of Chen Yi, and may be viewed by the membership service of all war films.
User can select all to receive two of the recommendation after the recommendation of two candidate orientation members is received
Candidate orients member as orientation member, can also select only to receive one of candidate orientation member recommended as orientation meeting
Member, it is also an option that all refusals.
Also, user is also an option that corresponding member's term of validity while selection orientation member, in step
In S201, device 1 is that can obtain the user by being interacted with the user equipment and orient member from described at least one candidate
Selected at least one orientation member, and obtain the selected corresponding member's term of validity of the user.
Here, device 1 can also excavate the interest of user by analyzing the browsing of user, reading, the historical record such as play
Place, is the membership service that user recommends to customize, user is enjoyed member's welfare to the full, will not spend to be wasted in and not feel emerging
In the content of interest, thus it is worth, further improve the usage experience of user.
Preferably, in step s 201, device 1 obtains at least one orientation member that the user voluntarily inputs, and right
The member's term of validity answered.
Specifically, user can voluntarily input at least one orientation member, for example, user passes through the friendship with user equipment
Mutually, at least one orientation member is voluntarily have input in the website, as have input the video that star A is acted the leading role, it is desirable to can enjoy
There is the member's right for watching the video that the star A is acted the leading role, also, user can also voluntarily input corresponding member's term of validity；
In step s 201, device 1 for example passes through one or many calls application interfaces by being interacted with user equipment
(API) communication mode or by other arranged, obtains at least one orientation member and corresponding meeting that the user voluntarily inputs
Member's term of validity.
For example, user with user equipment by interacting, orientation member " Chen Yixun sound is voluntarily have input in website
It is happy ", and have input corresponding member's term of validity for 1 year, then in step s 201, what the acquisition of device 1 user voluntarily inputted determines
To member's " Chen Yixun music " and corresponding member's term of validity " 1 year "；Then, in step S202, device 1 is the user
Member is customized, the user can enjoy audiovisual, download member's clothes of all fast music of Chen Yi within 1 year that the member is come into force
Business.
It is highly preferred that it is described in step s 201, device 1 obtain the user from multiple candidates orientation classification selected in
At least one orientation classification；Obtain at least one pass that the user voluntarily inputs at least one described orientation classification
Gaze at mark；Obtain the selected corresponding member's term of validity of the user.
Specifically, multiple candidates orientation classification can also be supplied to user to select by device 1, for example, respectively will " orientation work
Product personage ", " orientation works type " and " orientation works period " three candidate's orientation classification are supplied to user to be selected；
User for example therefrom have selected " orientation works personage " as orientation classification, then, under orientation classification, and user is again voluntarily
At least one concern target is have input, such as be have input " Chen Yixun music ", and have selected corresponding member's term of validity, such as one
Year.In step s 201, device 1 for example passes through one or many calls application interfaces by being interacted with user equipment
(API) or by other arrange communication mode, obtain the user selection at least one orientation classification, and the user at this extremely
Few orientation classification is lower voluntarily to input at least one concern target, and corresponding member's term of validity；Then, in step
In S202, at least one orientation classification and the lower user of orientation classification that device 1 is selected according to the user voluntarily input to
A few concern target and corresponding member's term of validity, member is customized for the user.
Here, user can also voluntarily input its membership service wanted to customize, device 1 provides the user personalized service,
Further improve the usage experience of user.
Preferably, this method also includes step S204 (not shown).After user customization member, as the user
Works corresponding with the orientation member in correspondence website are accessed in member's term of validity, in step S204, device 1 is
The user provides corresponding membership service.
Specifically, in step S202, after device 1 is user customization member, the user is to have enjoyed member's right,
When the user accesses the website corresponding to customization member, and user access in the corresponding member's term of validity of customization member
Be the corresponding works of orientation member, if the customization member of the user is the TV play that star A is acted the leading role, member's term of validity is
1 year, then when the user is within customization member is come into force 1 year of beginning, access the website and watch the electricity that the star A is acted the leading role
Depending on play, then in step S204, device 1 provides corresponding membership service for the user, is such as that the user removes advertisement from, is the use
TV play that the star A that family provides only support member viewing is acted the leading role etc..
Present invention also offers a kind of computer-readable recording medium, the computer-readable recording medium storage has calculating
Machine code, when the computer code is performed, the method as described in preceding any one is performed.
Present invention also offers a kind of computer program product, when the computer program product is performed by computer equipment
When, the method as described in preceding any one is performed.
Present invention also offers a kind of computer equipment, the computer equipment includes：
One or more processors；
Memory, for storing one or more computer programs；
When one or more of computer programs are by one or more of computing devices so that it is one or
Multiple processors realize the method as described in preceding any one.
It should be noted that the present invention can be carried out in the assembly of software and/or software and hardware, for example, this hair
Each bright device can be realized using application specific integrated circuit (ASIC) or any other similar hardware device.In one embodiment
In, software program of the invention can realize steps described above or function by computing device.Similarly, it is of the invention
Software program (including related data structure) can be stored in computer readable recording medium storing program for performing, for example, RAM memory,
Magnetically or optically driver or floppy disc and similar devices.In addition, some steps or function of the present invention can employ hardware to realize, example
Such as, as coordinating with processor so as to performing the circuit of each step or function.
It is obvious to a person skilled in the art that the invention is not restricted to the details of above-mentioned one exemplary embodiment, Er Qie
In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter
From the point of view of which point, embodiment all should be regarded as exemplary, and be nonrestrictive, the scope of the present invention is by appended power
Profit is required rather than described above is limited, it is intended that all in the implication and scope of the equivalency of claim by falling
Change is included in the present invention.Any reference in claim should not be considered as to the claim involved by limitation.This
Outside, it is clear that the word of " comprising " one is not excluded for other units or step, and odd number is not excluded for plural number.That is stated in system claims is multiple
Unit or device can also be realized by a unit or device by software or hardware.The first, the second grade word is used for table
Show title, and be not offered as any specific order.
Claims (15)
1. a kind of method that member is customized for user, wherein, this method includes：
At least one selected orientation member of user, and corresponding member's term of validity are obtained, wherein, the orientation member includes
Concern target under orientation classification；
It is user's customization member according at least one described orientation member and corresponding member's term of validity.
2. according to the method described in claim 1, wherein, this method also includes：
According to the user in the historical record of correspondence website, the focus of the user is analyzed；
It is that the user recommends at least one candidate to orient member according to the focus；
Wherein, the step a includes：
At least one the orientation member of the user selected at least one described candidate orientation member is obtained, and obtains institute
State the selected corresponding member's term of validity of user.
3. according to the method described in claim 1, wherein, the step a includes：
Obtain at least one orientation member that the user voluntarily inputs, and corresponding member's term of validity.
4. method according to claim 3, wherein, the step a includes：
Obtain the user and at least one orientation classification selected in classifying is oriented from multiple candidates；
Obtain at least one concern target that the user voluntarily inputs at least one described orientation classification；
Obtain the selected corresponding member's term of validity of the user.
5. method according to any one of claim 1 to 4, wherein, the orientation classification includes following at least any one：
Orient works personage；
Orient works type；
Orient the works period.
6. method according to any one of claim 1 to 5, wherein, this method also includes：
After user customization member, when the user is accessed in member's term of validity correspondingly in website with it is described fixed
To the corresponding works of member, corresponding membership service is provided for the user.
7. a kind of device that member is customized for user, wherein, the device includes：
Acquisition device, for obtaining at least one selected orientation member of user, and corresponding member's term of validity, wherein, institute
State the concern target that orientation member is included under orientation classification；
Customizing device, for according at least one described orientation member and corresponding member's term of validity, being user's customization meeting
Member.
8. device according to claim 7, wherein, the device also includes recommendation apparatus, is used for：
According to the user in the historical record of correspondence website, the focus of the user is analyzed；
It is that the user recommends at least one candidate to orient member according to the focus；
Wherein, the acquisition device is used for：
At least one the orientation member of the user selected at least one described candidate orientation member is obtained, and obtains institute
State the selected corresponding member's term of validity of user.
9. device according to claim 7, wherein, the acquisition device is used for：
Obtain at least one orientation member that the user voluntarily inputs, and corresponding member's term of validity.
10. device according to claim 9, wherein, the acquisition device is used for：
Obtain the user and at least one orientation classification selected in classifying is oriented from multiple candidates；
Obtain at least one concern target that the user voluntarily inputs at least one described orientation classification；
Obtain the selected corresponding member's term of validity of the user.
11. the device according to any one of claim 7 to 10, wherein, the orientation classification includes following at least any
：
Orient works personage；
Orient works type；
Orient the works period.
12. the device according to any one of claim 7 to 11, wherein, the device also includes：
Device is provided, after for user customization member, when the user accesses correspondence in member's term of validity
Works corresponding with the orientation member, corresponding membership service is provided for the user in website.
13. a kind of computer-readable recording medium, the computer-readable recording medium storage has computer code, when the meter
When calculation machine code is performed, the method as any one of claim 1 to 6 is performed.
14. a kind of computer program product, when the computer program product is performed by computer equipment, such as claim 1
It is performed to the method any one of 6.
15. a kind of computer equipment, the computer equipment includes：
One or more processors；
Memory, for storing one or more computer programs；
When one or more of computer programs are by one or more of computing devices so that one or more of
Processor realizes the method as any one of claim 1 to 6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710297218.1A CN107180374A (en) | 2017-04-28 | 2017-04-28 | A kind of method and apparatus that member is customized for user |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710297218.1A CN107180374A (en) | 2017-04-28 | 2017-04-28 | A kind of method and apparatus that member is customized for user |
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| CN107180374A true CN107180374A (en) | 2017-09-19 |
Family
ID=59830964
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| Application Number | Title | Priority Date | Filing Date |
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| CN201710297218.1A Pending CN107180374A (en) | 2017-04-28 | 2017-04-28 | A kind of method and apparatus that member is customized for user |
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Cited By (1)
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| CN114445128A (en) * | 2021-12-31 | 2022-05-06 | 中国电信股份有限公司 | Card ticket management method and device, electronic equipment and computer readable medium |
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Application publication date: 20170919 |