CN107171949A - A kind of information-pushing method, apparatus and system - Google Patents
A kind of information-pushing method, apparatus and system Download PDFInfo
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- CN107171949A CN107171949A CN201710574539.1A CN201710574539A CN107171949A CN 107171949 A CN107171949 A CN 107171949A CN 201710574539 A CN201710574539 A CN 201710574539A CN 107171949 A CN107171949 A CN 107171949A
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- activity
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/214—Monitoring or handling of messages using selective forwarding
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/222—Monitoring or handling of messages using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
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- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiments of the invention provide a kind of based on the information-pushing method shaken, by the data message for obtaining the client for participating in preset kind activity, wherein, the data message includes the user base data of client, participates in activity history and derivative data, and the user base data at least include phone number, age and the sex corresponding to client.And according to the participation activity history and the derivative data, each client is calculated to the default movable activity score, finally determine that the client that the activity score is more than default scoring is destination client, and push presetting message to the destination client.It can be seen that, interest of the recommendation method based on user that this programme is provided targetedly is pushed, and improves the efficiency of information push.
Description
Technical field
The present invention relates to technical field of data processing, more specifically to a kind of information-pushing method, device and it is
System.
Background technology
With continuing to develop for science and technology, mobile terminal is more and more universal, and some operators carry out data to mobile terminal and pushed away
Send and also obtained quick development.
Mass-sended however, current information is pushed typically by the mode of short message or application message to user, inventor
It was found that, identical information can be pushed to different users by current operator, not targeted to different users, and then lead
The wasting of resources of breath push is write, such as operator pushes a coupon information to multiple users, such as user A, user B and use
Family C, but user B and user C may be not concerned with this PUSH message at all, therefore cause information pushing efficiency low.
Therefore information pushing efficiency how is improved, becomes the problem of those skilled in the art need solution.
The content of the invention
In view of this, the embodiments of the invention provide a kind of information-pushing method, apparatus and system, according to the interest of user
Degree is recommended, and improves the pushing efficiency of information.
To achieve the above object, the embodiment of the present invention provides following technical scheme：
A kind of information-pushing method, applied to the client for shaking function, including：
Data message of multiple clients based on preset kind activity is obtained, the data message includes client
User base data, participation activity history and derivative data, the user base data are included corresponding to client
Phone number, age and sex, the participation activity history include the classification of activity, the affiliated industry of activity, open and live
Dynamic record, positional information, commercial circle information and merchant information, the derivative data include neck certificate total quantity, pin certificate total quantity, pin
Certificate generic and pin certificate accounting；
According to the participation activity history and the derivative data, each client is calculated to described default
The activity score of type of activity；
Determine that the client that the activity score is more than default scoring is destination client, and push presetting message extremely
The destination client.
Optionally, it is described according to the participation activity history and the derivative data, calculate each client
Hold to the default movable activity score, including：
Determine in the participation activity history the corresponding sub- scoring of each parameter in each parameter and the derivative data；
According to the sub- scoring, calculating obtains each client to the default movable activity score.
Optionally, it is described according to the sub- scoring, calculate and obtain each client to preset kind activity
Activity score, including：
According to formulaThe activity score is calculated, wherein, Ui is participation activity i's
The quantity of client, CiThe movable i participated in for client son scoring, CAL (U, C) is client to preset kind activity
Activity score；
Accordingly, according to formulaCalculate the default scoring.
Optionally, it is described according to the participation activity history and the derivative data, calculate each client
Hold to the default movable activity score, including：
Determine in the participation activity history the corresponding interest-degree of each parameter in each parameter and the derivative data；
The interest-degree is defined as each client to the default movable activity score.
It is optionally, described that the interest-degree is defined as each client to the default movable activity score,
Including：
According to formulaThe activity score of the preset kind activity is calculated,
Wherein, P (i) is client to the movable i of participation interest-degree, NiFor the amount of activity of preset kind activity, C (m) is
Client is to movable m interest-degree, and λ is weight.
A kind of information push-delivery apparatus, applied to the client for shaking function, including：
Acquisition module, for obtaining data message of multiple clients based on preset kind activity, the data letter
Breath includes the user base data of client, participates in activity history and derivative data, and the user base data include
Phone number, age and sex corresponding to client, the participation activity history include the classification of activity, movable institute
Belong to industry, open activation record, positional information, commercial circle information and merchant information, the derivative data include neck certificate total quantity,
Sell certificate total quantity, pin certificate generic and pin certificate accounting；
Computing module, for according to the participation activity history and the derivative data, calculating each visitor
Activity score of the family end to preset kind activity；
Determining module, for determining that the client that the activity score is more than default scoring is destination client, and
Presetting message is pushed to the destination client.
Optionally, the computing module includes：
First determining unit, it is each in each parameter and the derivative data for determining in the participation activity history
The corresponding sub- scoring of parameter；
Computing unit, for according to the sub- scoring, calculating to obtain each client to the default movable work
Dynamic scoring.
Optionally, the computing module includes：
Second determining unit, it is each in each parameter and the derivative data for determining in the participation activity history
The corresponding interest-degree of parameter；
Second determining unit, for the interest-degree to be defined as into each client to the default movable activity
Scoring.
A kind of information transmission system, including the above-mentioned information push-delivery apparatus of any one.
Based on above-mentioned technical proposal, the embodiments of the invention provide a kind of information-pushing method, applied to shaking
The client of function, first, obtains data message of multiple clients based on preset kind activity, then according to the ginseng
With activity history and the derivative data, calculate activity of each client to preset kind activity and comment
Point, finally determine that the client that the activity score is more than default scoring is destination client, and push presetting message extremely
The destination client.It can be seen that, this programme is by calculating client to all kinds of movable activity scores, by the higher client that scores
Then end pushes corresponding message as the user high to the movable interest-degree, improves the efficiency of information push.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the accompanying drawing used required in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
The embodiment of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can also basis
The accompanying drawing of offer obtains other accompanying drawings.
A kind of structure chart for information transmission system that Fig. 1 provides for the embodiment of the present application；
A kind of flow chart for information-pushing method that Fig. 2 provides for the embodiment of the present application；
A kind of another flow chart for information-pushing method that Fig. 3 provides for the embodiment of the present application；
A kind of another flow chart for information-pushing method that Fig. 4 provides for the embodiment of the present application；
A kind of structured flowchart for information push-delivery apparatus that Fig. 5 provides for the embodiment of the present application；
The structured flowchart for another information push-delivery apparatus that Fig. 6 provides for the embodiment of the present application；
The structured flowchart for another information push-delivery apparatus that Fig. 7 provides for the embodiment of the present application；
A kind of hardware architecture diagram for server that Fig. 8 provides for the embodiment of the present application.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, all corresponds to the scope of protection of the invention.
The structure based on the information transmission system with the client for shaking function that Fig. 1 provides for the embodiment of the present application
Block diagram, the information transmission system shown in the figure can be used for the information-pushing method for realizing that the embodiment of the present application is provided.Reference picture
1, the information transmission system can include：Server 100 and multiple client 200；
Wherein, server is the service equipment that network side provides the user service, and it is probably what multiple servers were constituted
Server cluster, it is also possible to single server.
Client is corresponding with server, provides the user the program of local service, in actual applications, client
It can typically be loaded on the user equipmenies such as mobile phone, tablet personal computer, notebook computer, in the present embodiment, client can be
Being loaded on these user equipmenies has the application for shaking function.
Based on the information transmission system shown in Fig. 1, the information push side provided below from the angle of server the application
Method is introduced.As shown in Fig. 2 a kind of flow chart of the information-pushing method provided for the embodiment of the present application, this method can be with
Including：
S21, data message of the multiple clients of acquisition based on preset kind activity.
The data that the activity of shaking is participated under each line are acquired, wherein, data message includes the user of client
Basic data, participation activity history and derivative data, the user base data include the mobile phone corresponding to client
Number, age and sex, the participation activity history include the classification of activity, the affiliated industry of activity, opening activity note
Record, positional information, commercial circle information and merchant information, the derivative data include neck certificate total quantity, pin certificate total quantity, pin certificate institute
Belong to classification and pin certificate accounting etc..
S22, according to the participation activity history and derivative data, calculate each client to described
The activity score of preset kind activity.
S23, determine that the client that the activity score is more than default scoring is destination client, and push default disappear
Cease to the destination client.
In the present embodiment, by setting up two activity score models, each movable activity score is calculated, then according to work
The height of dynamic scoring goes the recommendation into row information, specifically, difference of the activity score model according to partition dimension, can be divided into base
The model scored in activity description and the model scored based on LBS scenes.
Wherein, as shown in figure 3, based on the model that activity description is scored being achieved by the steps of according to the ginseng
With activity history and the derivative data, each client is calculated to the default movable activity score：
S31, determine in the participation activity history the corresponding son of each parameter in each parameter and the derivative data
Scoring；
S32, according to the sub- scoring, calculating obtains each client to the default movable activity score.
The embodiment is mainly the scoring for calculating all types of activities for user, and the establishment process of Rating Model is according to use
Family calculates scoring for the historical behavior record of certain type of activity.For example：Scorings of the user U under Activity Type C：U is browsed
C, comments S1 points；U necks C certificate, comments S2 points；U has sold C certificate, comments S3 points；By that analogy, U has for C various actions
Scoring.
Specifically, can be according to formulaThe activity score is calculated, wherein, UiFor
The quantity of participation activity i client, CiThe movable i participated in for client son scoring, CAL (U, C) is client to described
The activity score of preset kind activity.
For example, when there is 5 activities to be C1, C2, C3, C4, C5 respectively, then this 5 activities for user U1 scoring according to
It is secondary to be：The scoring of Type C 1 is CAL (U1, C1), and the scoring of Type C 2 is CAL (U1, C2), the scoring of Type C 3 for CAL (U1,
C3), the scoring of Type C 4 is CAL (U1, C4), and the scoring of Type C 5 is CAL (U1, C5), wherein, UC represents user U in C activities
Under son scoring, ∑ U C represent U all movable scorings under C.
Corresponding, its activity recommendation step is as follows：
Set user's activity score threshold value interested：Each client is calculated to described
The activity score CAL (U, C) of activity is preset, as CAL (U, C)>During M, to user's recommendation activity；Otherwise, do not recommend.
Except this, as shown in figure 4, based on the model that LBS scenes are scored being achieved by the steps of according to the ginseng
With activity history and the derivative data, each client is calculated to the default movable activity score：
S41, determine that each parameter is corresponding emerging in each parameter and the derivative data in the participation activity history
Interesting degree；
S42, the interest-degree is defined as each client to the default movable activity score.
The embodiment is the interest-degree by determining user, then regard interest-degree as default movable activity score, tool
Body is：
According to formulaThe activity score of the preset kind activity is calculated,
Wherein, P (i) is client to the movable i of participation interest-degree, NiFor the amount of activity of preset kind activity, C is activity
Classification, C (m) be client to movable m interest-degree, λ is weight, MiThe active set of the movable i correlations participated in for client
Close.
Except this, the model of interest-degree can also include the user interest model based on position scene：
Wherein,Represent the interest that user u has to class of activity i
Degree, P (u, i) is interest-degree evaluation of estimate of the user to class of activity i under all position scenes.
It should be noted that the user interest degree model based on position scene is a three-dimensional space array, it have recorded
Interest level of the user under certain position scene to activity category of interest.
Accordingly, its activity recommendation step, as follows：
First, the scene information of user current location is obtained, the next position of user is predicted and adds this location to and work as
In preceding scene information；
Secondly, the interest of position scene of the matching user after expansion；
Finally, judge whether interest-degree is more than threshold value, if so, then matching movable classification to be recommended, take interest-degree maximum
Interest name, match activities resource；Otherwise, extensive position scene, re-starts classification and matching.
Below to the embodiment of the present application provide server be introduced, server described below with above with server
The information of angle description is pushed mutually to should refer to.As shown in figure 5, the structural frames of the server provided for the embodiment of the present application
Figure, reference picture 5, server can include
Acquisition module 51, for obtaining data message of multiple clients based on preset kind activity
Wherein, the data message includes the user base data of client, participates in activity history and generaton number
According to the user base data include phone number, age and the sex corresponding to client, the participation activity history note
Record includes the classification of activity, the affiliated industry of activity, opens activation record, positional information, commercial circle information and merchant information, described
Derivative data includes neck certificate total quantity, pin certificate total quantity, pin certificate generic and pin certificate accounting；
Computing module 52, it is each described for according to the participation activity history and the derivative data, calculating
Activity score of the client to preset kind activity；
Determining module 53, for determining that the client that the activity score is more than default scoring is destination client,
And presetting message is pushed to the destination client.
On the basis of above-described embodiment, as shown in fig. 6, the computing module 52 includes：
First determining unit 521, for determining each parameter and the derivative data in the participation activity history
In the corresponding sub- scoring of each parameter；
Computing unit 522, for according to the sub- scoring, calculating to obtain each client to described default movable
Activity score.
Except this, as shown in fig. 7, the computing module 52 also includes：
Second determining unit 523, for determining each parameter and the derivative data in the participation activity history
In the corresponding interest-degree of each parameter；
3rd determining unit 524, for the interest-degree to be defined as into each client to described default movable
Activity score.
Above-described is the software function module framework of server, and on the hardware configuration of server, server can lead to
Cross following manner and realize the data processing scheme based on multimedia messages；
The hardware block diagram for the server that Fig. 8 provides for the embodiment of the present application, reference picture 8, server can include：
Processor 81, communication interface 82, memory 83 and communication bus 84；
Wherein processor 81, communication interface 82, memory 83 complete mutual communication by communication bus 84；
Optionally, communication interface 82 can be the interface of communication module, the interface of such as gsm module；
Processor 81, for configuration processor；
Memory 83, for depositing program；
Program can include program code, and described program code includes computer-managed instruction.
Processor 81 is probably a central processor CPU, or specific integrated circuit ASIC (Application
Specific Integrated Circuit), or it is arranged to implement one or more integrated electricity of the embodiment of the present application
Road.
Memory 83 may include high-speed RAM memory, it is also possible to also including nonvolatile memory (non-volatile
Memory), for example, at least one magnetic disk storage.
Wherein, program can be specifically for：
Obtain data message of multiple clients based on preset kind activity；
According to the participation activity history and the derivative data, each client is calculated to described default
The activity score of type of activity；
Determine that the client that the activity score is more than default scoring is destination client, and push presetting message extremely
The destination client.
The present embodiment additionally provides a kind of information transmission system, and the system architecture diagram is as shown in figure 1, including server
100 and multiple client 200, wherein：
Server 100 is used for, and obtains data message of multiple clients based on preset kind activity；According to the ginseng
With activity history and the derivative data, calculate activity of each client to preset kind activity and comment
Point；Determine that the client that the activity score is more than default scoring is destination client, and push presetting message to described
Destination client；
Client 200 is used to show the PUSH message.
In summary, the embodiments of the invention provide a kind of information-pushing method, applied to the visitor for shaking function
Family end, first, obtains data message of multiple clients based on preset kind activity, is then gone through according to the participation activity
The Records of the Historian is recorded and the derivative data, calculates activity score of each client to preset kind activity, really finally
The client that the fixed activity score is more than default scoring is destination client, and pushes presetting message to target visitor
Family end.It can be seen that, this programme is by calculating client to all kinds of movable activity scores, and the higher client that will score is as to this
The high user of movable interest-degree, then pushes corresponding message, improves the efficiency of information push.
The embodiment of each in this specification is described by the way of progressive, and what each embodiment was stressed is and other
Between the difference of embodiment, each embodiment identical similar portion mutually referring to.For device disclosed in embodiment
For, because it is corresponded to the method disclosed in Example, so description is fairly simple, related part is said referring to method part
It is bright.
Professional further appreciates that, with reference to the unit of each example of the embodiments described herein description
And algorithm steps, can be realized with electronic hardware, computer software or the combination of the two, in order to clearly demonstrate hardware and
The interchangeability of software, generally describes the composition and step of each example according to function in the above description.These
Function is performed with hardware or software mode actually, depending on the application-specific and design constraint of technical scheme.Specialty
Technical staff can realize described function to each specific application using distinct methods, but this realization should not
Think to exceed scope of the present application.
Directly it can be held with reference to the step of the method or algorithm that the embodiments described herein is described with hardware, processor
Capable software module, or the two combination are implemented.Software module can be placed in random access memory (RAM), internal memory, read-only deposit
Reservoir (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technology
In any other form of storage medium well known in field.
The foregoing description of the disclosed embodiments, enables professional and technical personnel in the field to realize or use the application.
A variety of modifications to these embodiments will be apparent for those skilled in the art, as defined herein
General Principle can in other embodiments be realized in the case where not departing from spirit herein or scope.Therefore, the application
The embodiments shown herein is not intended to be limited to, and is to fit to and principles disclosed herein and features of novelty phase one
The most wide scope caused.
Claims (9)
1. a kind of information-pushing method, it is characterised in that applied to the client for shaking function, including：
Data message of multiple clients based on preset kind activity is obtained, the data message includes the user of client
Basic data, participation activity history and derivative data, the user base data include the mobile phone corresponding to client
Number, age and sex, the participation activity history include the classification of activity, the affiliated industry of activity, opening activity note
Record, positional information, commercial circle information and merchant information, the derivative data include neck certificate total quantity, pin certificate total quantity, pin certificate institute
Belong to classification and pin certificate accounting；
According to the participation activity history and the derivative data, each client is calculated to the preset kind
The activity score of activity；
Determine that the client that the activity score is more than default scoring is destination client, and push presetting message to described
Destination client.
2. information-pushing method according to claim 1, it is characterised in that described according to the participation activity history
And the derivative data, each client is calculated to the default movable activity score, including：
Determine in the participation activity history the corresponding sub- scoring of each parameter in each parameter and the derivative data；
According to the sub- scoring, calculating obtains each client to the default movable activity score.
3. information-pushing method according to claim 2, it is characterised in that described according to the sub- scoring, calculating is obtained
Each client activity score movable to the preset kind, including：
According to formulaThe activity score is calculated, wherein, UiFor participation activity i client
Quantity, CiThe movable i participated in for client son scoring, CAL (U, C) is activity of the client to preset kind activity
Scoring；
Accordingly, according to formulaCalculate the default scoring.
4. information-pushing method according to claim 1, it is characterised in that described according to the participation activity history
And the derivative data, each client is calculated to the default movable activity score, including：
Determine in the participation activity history the corresponding interest-degree of each parameter in each parameter and the derivative data；
The interest-degree is defined as each client to the default movable activity score.
5. information-pushing method according to claim 4, it is characterised in that described that the interest-degree is defined as each institute
Client is stated to the default movable activity score, including：
According to formulaThe activity score of the preset kind activity is calculated, its
In, P (i) is client to the movable i of participation interest-degree, NiFor the amount of activity of preset kind activity, C (m) is visitor
Family end is to movable m interest-degree, and λ is weight.
6. a kind of information push-delivery apparatus, it is characterised in that applied to the client for shaking function, including：
Acquisition module, for obtaining data message of multiple clients based on preset kind activity, the data packets
Include the user base data of client, participate in activity history and derivative data, the user base data include client
End corresponding phone number, age and sex, row belonging to classification of the participation activity history including activity, activity
Industry, opening activation record, positional information, commercial circle information and merchant information, the derivative data include neck certificate total quantity, pin certificate
Total quantity, pin certificate generic and pin certificate accounting；
Computing module, for according to the participation activity history and the derivative data, calculating each client
To the activity score of preset kind activity；
Determining module, for determining that the client that the activity score is more than default scoring is destination client, and is pushed
Presetting message is to the destination client.
7. information push-delivery apparatus according to claim 6, it is characterised in that the computing module includes：
First determining unit, for determining in the participation activity history each parameter in each parameter and the derivative data
Corresponding sub- scoring；
Computing unit, for according to the sub- scoring, calculating to obtain each client and commented the default movable activity
Point.
8. information push-delivery apparatus according to claim 6, it is characterised in that the computing module includes：
Second determining unit, for determining in the participation activity history each parameter in each parameter and the derivative data
Corresponding interest-degree；
3rd determining unit, is commented the default movable activity for the interest-degree to be defined as into each client
Point.
9. a kind of information transmission system, it is characterised in that push dress including the information as described in claim 6-8 any one
Put.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710574539.1A CN107171949B (en) | 2017-07-14 | 2017-07-14 | Information pushing method, device and system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710574539.1A CN107171949B (en) | 2017-07-14 | 2017-07-14 | Information pushing method, device and system |
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| Publication Number | Publication Date |
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| CN107171949A true CN107171949A (en) | 2017-09-15 |
| CN107171949B CN107171949B (en) | 2021-05-11 |
Family
ID=59824037
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710574539.1A Active CN107171949B (en) | 2017-07-14 | 2017-07-14 | Information pushing method, device and system |
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Cited By (1)
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| CN113094615A (en) * | 2019-12-23 | 2021-07-09 | 中国石油天然气股份有限公司 | Message pushing method, device, equipment and storage medium |
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|---|---|
| CN107171949B (en) | 2021-05-11 |
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