CN107169774A - The promotion method and device of electric business brand - Google Patents
The promotion method and device of electric business brand Download PDFInfo
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- CN107169774A CN107169774A CN201710329876.4A CN201710329876A CN107169774A CN 107169774 A CN107169774 A CN 107169774A CN 201710329876 A CN201710329876 A CN 201710329876A CN 107169774 A CN107169774 A CN 107169774A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/018—Certifying business or products
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The embodiment of the invention discloses a kind of promotion method and device of electric business brand.Methods described includes：History Order data based on electric business, are that the electric business sets up brand；Determine to promote rule to set up the electric business after brand；The electric business is promoted according to the rule of promoting.The promotion method and device of electric business brand provided in an embodiment of the present invention realize the efficient identification to brand electric business, effectively promote.
Description
Technical field
The present embodiments relate to technical field of software engineering, more particularly to a kind of promotion method and dress of electric business brand
Put.
Background technology
As ecommerce concept is received by ordinary populace, the life of people is more inseparable with ecommerce.
In this process, various electric business websites and network shop emerge in an endless stream.Such as, people's buying daily living article can be accessed
Online supermarket, vacation trip can access Tourism E-commerce website, and logistics website can be accessed by receiving and dispatching various parcels.
The appearance of these electric business websites and network shop provides many facilities for the life of people really.However, these
Also it is no lack of the bad person just to make up the number of in poor service, client's public praise in website.The need for self-growth, those Service Qualities
Amount is secure, can have the need for setting up itself brand there is provided the electric business website of quality product and service for client's solving practical problems
Will.However, in the prior art, for the brand demand of these electric business, not effective technological means meets this part need
Ask.
The content of the invention
For above-mentioned technical problem, the embodiments of the invention provide a kind of promotion method and device of electric business brand, with reality
Now to the efficient identification of brand electric business, effectively promote.
On the one hand, the embodiments of the invention provide a kind of promotion method of electric business brand, methods described includes：
History Order data based on electric business, are that the electric business sets up brand；
Determine to promote rule to set up the electric business after brand；
The electric business is promoted according to the rule of promoting.
On the other hand, the embodiment of the present invention additionally provides a kind of popularization device of electric business brand, and described device includes：
Brand sets up module, for the History Order data based on electric business, is that the electric business sets up brand；
Regular determining module, for determining to promote rule to set up the electric business after brand；
Promotional module, for being promoted according to the rule of promoting to the electric business.
The promotion method and device of electric business brand provided in an embodiment of the present invention, pass through the History Order number based on electric business
According to, it is that the electric business sets up brand, determines to promote rule to set up the electric business after brand, and it is right according to the popularization rule of determination
Electric business is promoted, and realizes the efficient identification to brand electric business, is effectively promoted.
Brief description of the drawings
By reading the detailed description made to non-limiting example made with reference to the following drawings, of the invention is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 is the flow chart of the promotion method for the electric business brand that first embodiment of the invention is provided；
Fig. 2 is the system architecture diagram for the brand website that first embodiment of the invention is provided；
Fig. 3 is the component logic graph of a relation for the Spree frameworks that prior art is provided；
Fig. 4 be second embodiment of the invention provide electric business brand promotion method in brand set up flow chart；
Fig. 5 is the database information graph of a relation that second embodiment of the invention is provided；
Fig. 6 is the object reference graph of a relation that second embodiment of the invention is provided；
Fig. 7 be the electric business brand that third embodiment of the invention is provided promotion method in the flow chart promoted；
Fig. 8 is the structure chart of the popularization device for the electric business brand that fourth embodiment of the invention is provided.
Embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention, rather than limitation of the invention.It also should be noted that, in order to just
Part related to the present invention rather than entire infrastructure are illustrate only in description, accompanying drawing.
First embodiment
Present embodiments provide a kind of technical scheme of the promotion method of electric business brand.Referring to Fig. 1, the popularization of electric business brand
Method includes：History Order data based on electric business, are that the electric business sets up brand；Determined to set up the electric business after brand
Promote rule；Popularization rule to the electric business is safeguarded；The electric business is promoted according to the rule of promoting.
The promotion method for the electric business brand that the present embodiment is provided is corresponding by writing generally in the service end of electric business platform
Code realize.Fig. 2 gives the system architecture of the platform for the promotion method for realizing the electric business brand that the present embodiment is provided.Referring to
Fig. 2, above-mentioned platform is divided into expression layer, operation layer and persistent layer and realized.Expression layer is mainly data and represents logic
Code is realized, different data are showed into the control logic for being, page layout etc. to user using webpage.Operation layer is
The service logic of platform realizes code, including how business datum should handle, change etc..Persistent layer is then lasting data
That changes storage realizes code.
The promotion method for the electric business brand that the present embodiment is provided is preferably based on the realization of Spree frameworks.Fig. 3 is shown
Correlation in Spree frameworks between different objects.Referring to Fig. 3, StockItem objects are used to represent stock.One
StockItem objects are typically based on StockLocation objects and are created and use.Moreover, the sum of StockItem objects can
To be increased by StockMovement objects or reduced.
StockLocation objects are used to represent start position when stock is transported.
StockMovement objects provide the management hand for StockItem objects on specific StockLocation
Section.If necessary to by the number increase of the StockItem objects on specific StockLocation, by StockMovement objects
It is entered as positive number；, will if necessary to which the number of the StockItem objects on specific StockLocation is reduced
StockMovement object values are negative.
StockTransfer objects provide and by one place are transferred to another place by StockItem is substantial amounts of
Means.Variant objects are then mainly used in preserving the different attribute of product.
Referring to Fig. 1, the promotion method of electric business brand includes：
S11, the History Order data based on electric business are that the electric business sets up brand.
To be recognized from numerous electric business set up brand for which electric business, it should the History Order according to different electric business
Data.Corresponding criterion of identification can be set according to the different attribute in order data, carry out the identification of brand electric business.Such as,
Whether the quantity on order in the same period exceedes certain lower limit, and whether the positive rating in the evaluation related to order exceedes setting
Positive rating lower limit, client completes whether the ratio that is placed an order again to identical electric business after once merchandising exceedes setting lower limit, etc..
In the present embodiment, the Order objects that the access for History Order data passes through in Spree frameworks are completed.And
And, because the order data for needing to access is typically historical data, therefore the access of order data is usually required to access first
The data prestored in corresponding data table are deserialized as Order objects, by accessing phase by corresponding tables of data in database
Access of the Order object implementatio8s answered to History Order data.
In the present embodiment, the database of above-mentioned store historical data is preferably MySql databases.
S12, determines to promote rule to set up the electric business after brand.
In the present embodiment, so-called popularization refers to promote the commodity that the electric business for being defined as brand electric business is managed.
Specifically, this popularization can add discount to corresponding commodity, or not increase the premise of any fringe cost
Under, it is attached while corresponding commodity is sold to give other commodity.The purpose of popularization is the merchandise sales for promoting brand electric business.
Before being promoted to the commodity of brand electric business, it is thus necessary to determine that this time promote the popularization rule of operation institute foundation.And
And, the determination process of above-mentioned popularization rule usually adds new popularization rule for corresponding goods.
Rule is promoted for one to be generally also made up of different parameter of regularity.For example, when a content for promoting rule is attached
When giving other commodity, it should be the attached species for giving commodity, numbering, model, performance, face to promote the regular parameter of regularity included
Color, price, once merchandise and attached give quantity etc..
In addition, a popularization rule created is before real on-line running, in addition it is also necessary to pass through examining for system manager
Core.In the operation of the above-mentioned rule examination ＆ verification of system manager for convenience, platform corresponding rule is provided with for system manager
Audit the page.The page is audited by such rule, system manager can read to the popularization rule for having edited shaping
Read, and judge whether such popularization rule allows on-line running.
S13, the popularization rule to the electric business is safeguarded.
It is understood that in some cases, one may exist and not be inconsistent by the popularization rule of examination ＆ verification
Close the actual situation for promoting demand.This is accomplished by allowing to safeguard the popularization rule created accordingly.Specifically,
User or system manager is exactly allowed to enter edlin, modification to the popularization rule of on-line running.
Also relative set is regular in above-mentioned attended operation for convenience, platform safeguards the page, so that convenient to corresponding
The editor for promoting rule safeguards.
In addition, it should be noted that the above-mentioned attended operation to rule is can selection operation in the present embodiment.Namely
Say, when the promotion method of electric business brand is performed, even without the above-mentioned attended operation of execution, the popularization side of above-mentioned electric business brand
Method is still complete.
S14, is promoted according to the rule of promoting to the electric business.
It is determined brand electric business, and after the popularization rule of the brand electric business, according to the popularization of determination rule to the product
The commodity of board electric business are promoted.
Specifically, when performing above-mentioned popularization operation, can enter do business according to the Promotion objects in Spree frameworks
The popularization of product.
The present embodiment, by the History Order data based on electric business, is that the electric business sets up brand, to set up after brand
The electric business determines popularization rule, and the popularization rule to the electric business is safeguarded, and according to the rule of promoting to described
Electric business is promoted, and realizes the efficient identification to brand electric business, is effectively promoted.
Second embodiment
The present embodiment is based on the above embodiment of the present invention, product in the further promotion method there is provided electric business brand
Board sets up a kind of technical scheme of operation.Referring to Fig. 4, in the technical scheme, the History Order data based on electric business are described
Electric business, which sets up brand, to be included：Obtain the Order objects of persistent storage in background data base；According to the category of the Order objects
Property value, it is determined whether set up brand for the electric business；It is that the electric business sets up brand according to the auditing result of keeper.
Referring to Fig. 4, the History Order data based on electric business are that the electric business is set up brand and included：
S41, obtains the Order objects of persistent storage in background data base.
Because the order data accessed during being set up in brand is historical data, so the above-mentioned access to order data
It is generally necessary to access the database stored for data persistence.
It is understood that the data of persistent storage are not only including corresponding with order data in above-mentioned database
Order objects, in addition to other kinds of object.Fig. 5 shows several typical subjects for being stored in database each other
Adduction relationship.Referring to Fig. 5, Order objects are one of the most key objects in Spree frameworks.It is used for representing electric business platform
On the various customer orders that get.The ID attributes of Order objects represent the id number of object correspondence order.Item_total
Attribute represents the sum of the article related to this order.Adjustment_total attributes state the tune related to this order
Save the sum of (adjustment).User_Id attributes represent the id number of the user related to the order.
Payment objects are used to represent payment behavior of the user on electric business platform.When a Payment object is created
When, the object is endowed unique a, identifier of 8, that is, No. ID.This No. ID, that is, ID attributes, Neng Gou
The Payment objects are uniquely identified in system.In addition, Payment objects there are six kinds of states, it is known respectively as：Checkout、
Void, Complete, Pending, Processing and Failure.According to the different phase residing for user's payment process,
The state attributes of Payment objects switch between above-mentioned six kinds of values.
LineItems objects are used in the range of an order tracking an article.When a Variant object is added
During to an order, begin to use LineItems objects to track the price of an article.
Variant objects are used for preserving the variety classes of a product.Product objects are used for representing have on electric business platform
The product of body.ProductProperties objects are used for preserving the different attribute of product.
Typically, above-mentioned several object datas all can regularly be carried out persistent storage.Carry out above-mentioned persistent storage
Background data base be preferably MySql databases.
S42, according to the Order object's property values, it is determined whether set up brand for the electric business.
Typically, the reference of other associated objects is held in Order objects.Fig. 6 shows drawing for Order objects
Use graph of a relation.Referring to Fig. 6, there are associated Shipment objects, LineItems objects in an Order object, and
The reference of Payment objects.
Shipment objects represent the commodity delivery behavior related to order.LineItems objects represent related to order
Stock item.Payment objects represent the payment behavior related to order.Above-mentioned several objects can be seen as Order objects
Attribute.
When determining the need for setting up brand for electric business, it is necessary to according to predetermined brand recognition standard, and refer to
Each property value of Order objects, finally to determine whether to set up brand for the electric business, that is, no identification electric business is product
Board electric business.
S43, according to the corresponding evaluating data of the Order objects, it is determined whether set up brand for the electric business.
It is preferred that, it is determined whether brand is set up to electric business, in addition it is also necessary to consider evaluating data of the user to this electric business.Example
Such as, user is extremely low to the positive rating of a household appliances manufacturer, and difference comments rate is high, then it is irrational to remain as the electric business and set up brand.
, first should be according to its corresponding evaluating data of Order object acquisitions, then to evaluating number when performing the operation
The assessment grade provided according to middle other users is counted.Finally, determined whether to set up brand for the electric business according to statistical result.
It should be noted that determining whether that the operation for setting up brand is optional behaviour in the present embodiment according to evaluating data
Make.Even if that is, in the implementation procedure of the present embodiment technical scheme, being not carried out being determined whether to build according to evaluating data
The operation of vertical brand, nor affects on the integrality of the present embodiment technical scheme.
S44, is that the electric business sets up brand according to the auditing result of keeper.
Process is set up in brand last, in addition it is also necessary to which system manager audits to the result of setting up of brand.If system
Keeper further determines that the electric business is brand electric business, then can set up brand for the electric business.
The present embodiment is by obtaining the Order objects of persistent storage in background data base, according to the Order objects
Property value, it is determined whether set up brand for the electric business, and be that the electric business sets up product according to the auditing result of keeper
Board, realizes the foundation to the electric business brand of corresponding electric business.
3rd embodiment
The present embodiment is pushed away based on the above embodiment of the present invention in the further promotion method there is provided electric business brand
A kind of technical scheme extensively operated.Referring to Fig. 7, electric business progress popularization is included according to the rule of promoting：According to described
Rule is promoted, sets up and promotes regular corresponding Promotion objects with described；Taken according to the parameter of the Promotion objects
Value, is promoted to the electric business.
Referring to Fig. 7, electric business progress popularization is included according to the rule of promoting：
S71, rule is promoted according to described, is set up and is promoted regular corresponding Promotion objects with described.
In the present embodiment, the popularization to electric business is completed by the Promotion objects in Spree frameworks.
The process of setting up of Promotion objects needs to refer to predetermined popularization rule.
Specifically, the popularization rule for setting up Promotion objects institute foundation can be the popularization rule newly added, can also
It is that rule is promoted as obtained from original popularization rules modification of electric business.
S72, according to the parameter value of the Promotion objects, is promoted to the electric business.
Set up after Promotion objects, each attribute value that can be according to Promotion objects, perform to electric business
Popularization operation.For example, member property Rule that can be according to Promotion objects, carries out the popularization of above-mentioned electric business.
The present embodiment is set up by promoting rule according to described and promotes regular corresponding Promotion objects, root with described
According to the parameter value of the Promotion objects, the electric business is promoted, realized on electric business platform to brand electric business
Popularization.
Fourth embodiment
Present embodiments provide a kind of technical scheme of the popularization device of electric business brand.Referring to Fig. 8, the popularization of electric business brand
Device includes：Brand sets up module 81, regular determining module 82, and promotional module 84.
Brand, which sets up module 81, is used for the History Order data based on electric business, is that the electric business sets up brand.
Regular determining module 82 is used to determine to promote rule to set up the electric business after brand.
Promotional module 84 is used to promote the electric business according to the rule of promoting.
It is preferred that, the brand, which sets up module 81, to be included：Object acquisition unit, first set up determining unit, the second foundation
Determining unit, and set up unit.
Object acquisition unit is used for the Order objects for obtaining persistent storage in background data base.
First, which sets up determining unit, is used for according to the Order object's property values, it is determined whether set up for the electric business
Brand.
Second, which sets up determining unit, is used for according to the corresponding evaluating data of the Order objects, it is determined whether be the electricity
Business sets up brand.
Setting up unit is used for the auditing result according to keeper, is that the electric business sets up brand.
It is preferred that, the regular determining module specifically for：New popularization rule is added for the electric business.
It is preferred that, the promotional module 84 includes：Object sets up unit, and promotes unit.
Object, which sets up unit, to be used to promote rule according to described, is set up and is promoted regular corresponding Promotion pairs with described
As.
Promoting unit is used for the parameter value according to the Promotion objects, and the electric business is promoted.
It is preferred that, the popularization device of electric business brand also includes：Maintenance module 83.
Maintenance module 83 is used for set up after the determination popularization rule of the electric business after brand, the popularization to the electric business
Rule is safeguarded.
The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, for those skilled in the art
For, the present invention can have various changes and change.It is all any modifications made within spirit and principles of the present invention, equivalent
Replace, improve etc., it should be included in the scope of the protection.
Claims (10)
1. a kind of promotion method of electric business brand, it is characterised in that including：
History Order data based on electric business, are that the electric business sets up brand；
Determine to promote rule to set up the electric business after brand；
The electric business is promoted according to the rule of promoting.
2. it is according to the method described in claim 1, it is characterised in that the History Order data based on electric business, that the electric business is built
Vertical brand includes：
Obtain the Order objects of persistent storage in background data base；
According to the Order object's property values, it is determined whether set up brand for the electric business；
It is that the electric business sets up brand according to the auditing result of keeper.
3. method according to claim 2, it is characterised in that the History Order data based on electric business, is that the electric business is built
Vertical brand also includes：
According to the corresponding evaluating data of the Order objects, it is determined whether set up brand for the electric business.
4. according to the method described in claim 1, it is characterised in that determine to promote rule bag to set up the electric business after brand
Include：
New popularization rule is added for the electric business.
5. according to the method described in claim 1, it is characterised in that according to the rule of promoting to electric business progress popularization bag
Include：
Rule is promoted according to described, sets up and promotes regular corresponding Promotion objects with described；
According to the parameter value of the Promotion objects, the electric business is promoted.
6. according to the method described in claim 1, it is characterised in that also include：
To set up after the determination popularization rule of the electric business after brand, the popularization rule to the electric business is safeguarded.
7. a kind of popularization device of electric business brand, it is characterised in that including：
Brand sets up module, for the History Order data based on electric business, is that the electric business sets up brand；
Regular determining module, for determining to promote rule to set up the electric business after brand；
Promotional module, for being promoted according to the rule of promoting to the electric business.
8. device according to claim 7, it is characterised in that the brand, which sets up module, to be included：
Object acquisition unit, the Order objects for obtaining persistent storage in background data base；
Determining unit is set up, for according to the Order object's property values, it is determined whether set up brand for the electric business；
Unit is set up, is that the electric business sets up brand for the auditing result according to keeper.
9. device according to claim 7, it is characterised in that the regular determining module specifically for：
New popularization rule is added for the electric business.
10. device according to claim 7, it is characterised in that the promotional module includes：
Object sets up unit, for promoting rule according to described, sets up and promotes regular corresponding Promotion objects with described；
Unit is promoted, for the parameter value according to the Promotion objects, the electric business is promoted.
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| CN201710329876.4A CN107169774A (en) | 2017-05-11 | 2017-05-11 | The promotion method and device of electric business brand |
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| CN201710329876.4A CN107169774A (en) | 2017-05-11 | 2017-05-11 | The promotion method and device of electric business brand |
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ID=59815877
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| CN201710329876.4A Pending CN107169774A (en) | 2017-05-11 | 2017-05-11 | The promotion method and device of electric business brand |
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Cited By (1)
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Application publication date: 20170915 |