CN107150860A - The reading method of packaging structure and its identification code with identification code - Google Patents
The reading method of packaging structure and its identification code with identification code Download PDFInfo
- Publication number
- CN107150860A CN107150860A CN201710463386.3A CN201710463386A CN107150860A CN 107150860 A CN107150860 A CN 107150860A CN 201710463386 A CN201710463386 A CN 201710463386A CN 107150860 A CN107150860 A CN 107150860A
- Authority
- CN
- China
- Prior art keywords
- identification code
- unit
- packaging structure
- background
- package body
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D77/00—Packages formed by enclosing articles or materials in preformed containers, e.g. boxes, cartons, sacks or bags
- B65D77/22—Details
- B65D77/24—Inserts or accessories added or incorporated during filling of containers
- B65D77/28—Cards, coupons, or drinking straws
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
- G06K19/06046—Constructional details
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D2203/00—Decoration means, markings, information elements, contents indicators
- B65D2203/02—Labels
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K2019/06215—Aspects not covered by other subgroups
- G06K2019/06253—Aspects not covered by other subgroups for a specific application
Abstract
The invention discloses a kind of packaging structure with identification code and its reading method of identification code, packaging structure includes package body and content opaque in package body, the package body front has identification code unit, code pattern of the identification code unit by background and in background is constituted, the package body has the substrate color lump in face of identification code unit at the back side positioned at identification code unit, the area of the substrate color lump is sufficient so that whole identification code unit Complete Mappings above, the code pattern of the identification code unit is transparent, the background of the identification code unit is identical with the color of the content or slightly deep, the substrate color lump is to have obvious aberration and deeper color with the background, barcode scanning is set to become simple and can effectively prevent from stealing to brush using the present invention.
Description
Technical field
The present invention relates to packaging field, more particularly to a kind of recognition side of packaging structure and its identification code with identification code
Method.
Background technology
The green grass or young crops of vast brand business is firmly got by the platform development of big data and " face-to-face " interactive marketing pattern of consumer
Look at, this new marketing activity can also directly get through brand except that short, adaptable and fast sales achievement can be brought to contribute to brand
Communicative channel between consumer, allows businessman at every moment to understand real demand and the market trend of consumer.
To confirm real customer identification, the unique identifier being arranged in packaging often is made to hide processing by we,
To ensure that consumer completes to open after purchase or destruction packaging could recognize hiding identification code.A lot of use sets code now
Then the mode of side is distinguished, meeting is experienced in the participation to consumer, it is necessary to consumer is careful peels off endowed region within a package
Band is had some cumbersome, and some material tearings are excessively poor, and very bad experience sense can be brought to consumer.To improve consumption
The experience of person is, it is necessary to develop a kind of more easy identification code concealing technology.
For identification code, the pattern that dark code pattern (being usually black), light background (being usually white) are constituted
Usually code, it is on the contrary then be radix-minus-one complement.Common identification terminal (such as mobile phone, scanner) can only distinguish code, and radix-minus-one complement is not
It can distinguish.
The A of Chinese patent specification CN 103268508 disclose a kind of beverage bottle label with identification code, the identification code
There is the identification code identification region being made up of background area and identification code pattern in front, the background area is transparent, identification
Code pattern color is close with content color or slightly shallow, and the label connects to be formed after closing set at two ends, and the label is in the back of the body
The position that face is located at identification code identification region opposite has the background coating presented a contrast with pattern color for facing identification region,
The label has following deficiency：
When the sufficient occasion of light source is distinguished with 45° angle, transparent region causes original hide due to light reflection whiting
The identification code of design, which is still able to form code, to be read, therefore Quick Response Code has by malicious consumer when doing special promotion
The risk of brush can be stolen by not buying product.So not only confusion can be brought to advertising campaign, while also interests can be brought to businessman
With the infringement of reputation, and invade normal consumer it is legal obtain promotional incentive right.
The content of the invention
The technical problem to be solved in the present invention is to provide the packaging knot with identification code that a kind of identification code is difficult stolen brush
Structure, to overcome the shortcomings of that prior art is present.
The present invention is to solve above-mentioned technical problem by following technical proposals：
A kind of packaging structure with identification code, it is opaque interior in package body with being located at that the packaging structure includes package body
Tolerant, package body front has the identification code unit that the code pattern by background area and in background area is constituted, package body
The substrate color lump for having at the back side positioned at identification code unit in face of identification code unit and being presented a contrast with identification code cell colors,
The area of substrate color lump is sufficient so that whole identification code unit Complete Mappings above, and the code pattern in identification code unit is
Bright, the background area of identification code unit is identical with the color of the content or slightly deep, and substrate color lump is and identification code background area
Domain has obvious aberration and deeper color.
Recognition unit and substrate color lump can be directly printed on package body, and package body can also include label, label
It is coated on package body, recognition unit and substrate color lump are on label.
Package body is that entire body is transparent or in the position local transparent with the unit and substrate unit.
Label substrate is transparent or in the position local transparent with the unit and substrate unit.
Package body can be flexible package or hard packing body, and content can be with right and wrong transparency liquid or outstanding mixed shape liquid
Or nontransparent colloid or nontransparent solid.
As a modification of the present invention, the identification code is located at relative packing material short transverse scope placed in the middle or top
It is interior, avoid obvious special-shaped region or the chamfered region of packing material.
The present invention also provides a kind of reading method of the identification code of above-mentioned packaging structure, and this method is：The consumption packaging
The internal content so that do not have content barrier to cause the substrate between identification code unit and the substrate color lump
The color of color lump through the recognition unit code pattern it is final formed in the region of the identification code unit code pattern it is dark,
The identification icon of background light color, is finally scanned with handheld terminal to the identification icon.
The positive effect of the present invention is：It is interior using the identification code after the packaging structure when product is not yet consumed
Tolerant color shows through transparent code pattern, so that the code pattern colour of identification code is identical with content color or phase
Seemingly, substantially contrast can not be formed with identification code background color to be unable to barcode scanning.Before content is not consumed, even in light
When source abundance occasion is distinguished with 45° angle, reflective is also that transparent code pattern is reflective, at this moment in the region of identification code unit
It can be only formed yard pattern turns white, background is dark " radix-minus-one complement ", it is same or can not be read, it is to avoid to be entered by reflective
The possibility of pirate brush, after content consumption, the substrate color lump positioned at the identification code back side is carried on the back through transparent code pattern with identification code
The color formation aberration of scape is so as to success barcode scanning, with the characteristic that barcode scanning is convenient and can prevent robber from brushing.
Brief description of the drawings
Front view when Fig. 1 is designed for the present invention using flask；
Side view when Fig. 2 is designed for the present invention using flask；
Front view when Fig. 3 is designed for the present invention using packaging bag；
Side view when Fig. 4 is designed for the present invention using packaging bag.
Wherein：1- flasks, 2- labels, 3- identification code units, 4- barcode scannings explanation, 5- substrate color lumps, 21- packaging bags,
22- contents, 25- sealings.
Embodiment
It is below preferred embodiment, and become apparent from intactly illustrating the present invention with reference to accompanying drawing.
Embodiment 1：
As depicted in figs. 1 and 2, the packaging structure includes package body and opaque content in package body, packaging
Body is the transparent flask 1 of entire body, and content is the outstanding mixed shape liquid of opaque light color, and label 2 is coated on flask 1
On, the front of label 2 has identification code unit 3, and code pattern of the identification code unit 3 by background and in background is constituted, and label 2 exists
There is the substrate color lump 5 in face of identification code unit 3 positioned at the back side of identification code unit 3, the area of substrate color lump 5 is sufficient so that whole
The individual Complete Mappings of identification code unit 3 have a barcode scanning to illustrate 4, the code figure of identification code unit 3 above positioned at the lower section of label 2
Case is transparent, and the background of identification code unit 3 is identical or slightly deep with the color of outstanding mixed liquid filling in flask 1, basic stimulus
Block 5 is has obvious aberration and deeper color with background, and the top of flask 1 has is stamped bottle cap in opening, opening.
Identification code unit 3 is recognized according to following steps：The content in package body is consumed, allows identification code unit 3 to expose, makes
There is no content barrier between recognition unit and substrate color lump, the color of substrate color lump 5 can be saturating through transparent code pattern
Shoot out, at this moment, recognition unit region just shows the dark clearly identification icon of background light color, code pattern, by identification code
Unit 3 is aligned with substrate color lump 5, is scanned to complete recognition process using hand-held code recognition terminal-pair identification icon.
Embodiment 2：
As shown in Figure 3 and Figure 4, the packaging structure includes soft packaging bag 21 and the filling content in packaging bag 21
22, content 22 is the outstanding mixed shape liquid of opaque light color, and the front direct spraying of packaging bag 21 has by background and positioned at background
In the identification code unit 3 that constitutes of code pattern, barcode scanning illustrates that 4 are located at below identification code unit, on bag on is provided with sealing 25,
Packaging bag 21 has in face of identification code unit 3 at the back side positioned at identification code unit 3 and presented a contrast with the color of identification code unit 3
Substrate color lump 5, the area of substrate color lump 5 is sufficient so that the whole Complete Mappings of identification code unit 3 above, identification code unit 3
Code pattern to be transparent, the background of identification code is identical with the color of content or slightly deep, and substrate color lump 5 is than identification code unit 3
Background there is obvious aberration and deeper color.
Identification code unit 3 is recognized according to following steps：The content identification code unit 3 run out in package body exposes, so
Illustrate that bag flattening is made the dark substrate color lump 5 in opposite be lining in below identification code by 4 according to barcode scanning afterwards, at this moment, the face of substrate color lump 5
Color can be transmitted through transparent code pattern, at this moment, and it is light, pattern dark color clear that recognition unit region just shows background
Clear identification icon, is scanned with hand-held code terminal-pair identification icon, completes the recognition of identification code and the ginseng of interactive event
With.
In addition：Except being covered by label 2, identification code unit 33 can also be directly printed on flask 1, and ampuliform is held
Device 1, can also be in the position local transparent with identification code unit 3 and substrate color lump 5 in addition to transparent or semitransparent；
The base material of label 2 be it is transparent or in the position local transparent with identification code unit 3 and substrate color lump 5, this
When flask 1 for should be entire body transparent；
Packaging bag 21 can be single layer structure or be composited with two layers with more than two layers that identification code unit 3 can position
Between two layers of the material of packaging bag 21 with prevent spraying ink contamination content 22；
In addition, the content in above-described embodiment can be opaque adopting dark liquid or opaque outstanding mixed shape liquid or non-
Transparent solid；The identification code unit of packaging structure can be located at packing material short transverse model placed in the middle or top in above-described embodiment
In enclosing, avoid obvious special-shaped region or the chamfered region of packing material so that when content is not consumed completely can barcode scanning simultaneously
Barcode scanning success rate is improved, all similar improvement are all fallen within the scope of the present invention.
After the packaging structure, identification code is when product is not yet consumed, code pattern color and the content face of identification code
Color is identical or slightly deep, can not form substantially contrast to be unable to barcode scanning with identification code background color.Before content is not consumed,
Even in when the sufficient occasion of light source is distinguished with 45° angle, reflective is also that transparent code pattern is reflective, at this moment identification code unit
Region in also can be only formed " radix-minus-one complement " that yard pattern turns white, background is dark, it is same or can not be read, it is to avoid logical
Cross it is reflective come enter pirate brush possibility content consume after, positioned at the identification code back side substrate color lump through transparent code pattern with
The color formation aberration of identification code background is so as to success barcode scanning, with the characteristic that barcode scanning is convenient and can prevent robber from brushing.
Claims (10)
1. a kind of packaging structure with identification code, including package body and the opaque content in package body, the bag
Filling body front has identification code unit, and code pattern of the identification code unit by background and in background is constituted, the packaging
Body has the substrate color lump in face of identification code unit at the back side positioned at identification code unit, and the area of the substrate color lump is enough to make
Whole identification code unit Complete Mappings are obtained above, it is characterised in that：
The code pattern of the identification code unit to be transparent, the background of the identification code unit it is identical with the color of the content or
Slightly deep, the substrate color lump is to have obvious aberration and deeper color with the background.
2. the packaging structure according to claim 1 with identification code, it is characterised in that：The recognition unit and the lining
Background color block is on the package body.
3. the packaging structure according to claim 1 with identification code, it is characterised in that：Also include label, the mark
Label are coated on the package body, and the recognition unit and the substrate color lump are on the label.
4. the packaging structure with identification code according to Claims 2 or 3, it is characterised in that：The package body entire body is saturating
It is bright or in the region local transparent with the unit and substrate unit.
5. the packaging structure with identification code according to claim 3, it is characterised in that：The label substrate it is transparent or
In the region local transparent with the unit and substrate unit.
6. the packaging structure with identification code according to claim 1, it is characterised in that：The package body is flexible package
Or hard packing body.
7. the packaging structure according to claim 1 with identification code, it is characterised in that:The content is nontransparent liquid
Body or outstanding mixed shape liquid or nontransparent colloid or nontransparent solid.
8. the packaging structure according to claim 1 with identification code, it is characterised in that:The identification code is located at relative bag
Fill in thing short transverse scope placed in the middle or top, avoid packing material substantially special-shaped region or chamfered region.
9. the packaging structure according to claim 1 with identification code, it is characterised in that：The identification code be one-dimension code or
Quick Response Code.
10. a kind of reading method of the identification code of the packaging structure as claimed in claim 1 with identification code, its feature exists
In：Consume the content in the package body so that there is no content resistance between identification code unit and the substrate color lump
It is final in the region of the identification code unit every the code pattern that the recognition unit is passed through with the color for causing the substrate color lump
It is interior to form the identification icon that code pattern is dark, background is light, finally it is scanned with identification icon described in code recognition terminal-pair.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710463386.3A CN107150860A (en) | 2017-06-19 | 2017-06-19 | The reading method of packaging structure and its identification code with identification code |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710463386.3A CN107150860A (en) | 2017-06-19 | 2017-06-19 | The reading method of packaging structure and its identification code with identification code |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107150860A true CN107150860A (en) | 2017-09-12 |
Family
ID=59796335
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710463386.3A Pending CN107150860A (en) | 2017-06-19 | 2017-06-19 | The reading method of packaging structure and its identification code with identification code |
Country Status (1)
| Country | Link |
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| CN (1) | CN107150860A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109733714A (en) * | 2018-12-14 | 2019-05-10 | 广东星联精密机械有限公司 | A kind of bottled drink shown with pattern |
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| CN1118904A (en) * | 1993-04-02 | 1996-03-20 | 西口重夫 | Bar code |
| CN103268508A (en) * | 2013-05-13 | 2013-08-28 | 上海紫恩数码科技有限公司 | Drink bottle label with two-dimension code |
| CN105346261A (en) * | 2015-12-09 | 2016-02-24 | 北京赛腾标识系统股份公司 | Tagging and recognition system and method for transparent packaging products |
| CN106005743A (en) * | 2016-07-13 | 2016-10-12 | 上海凌脉网络科技股份有限公司 | Product packing structure with invisible identification code and code recognition method of product packing structure |
| CN206969324U (en) * | 2017-06-19 | 2018-02-06 | 上海凌脉网络科技股份有限公司 | A kind of packaging structure with identification code |
| CN108875854A (en) * | 2018-06-23 | 2018-11-23 | 北京逸智联科技有限公司 | Two dimensional code generates system and identifying system |
-
2017
- 2017-06-19 CN CN201710463386.3A patent/CN107150860A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1118904A (en) * | 1993-04-02 | 1996-03-20 | 西口重夫 | Bar code |
| CN103268508A (en) * | 2013-05-13 | 2013-08-28 | 上海紫恩数码科技有限公司 | Drink bottle label with two-dimension code |
| CN105346261A (en) * | 2015-12-09 | 2016-02-24 | 北京赛腾标识系统股份公司 | Tagging and recognition system and method for transparent packaging products |
| CN106005743A (en) * | 2016-07-13 | 2016-10-12 | 上海凌脉网络科技股份有限公司 | Product packing structure with invisible identification code and code recognition method of product packing structure |
| CN206969324U (en) * | 2017-06-19 | 2018-02-06 | 上海凌脉网络科技股份有限公司 | A kind of packaging structure with identification code |
| CN108875854A (en) * | 2018-06-23 | 2018-11-23 | 北京逸智联科技有限公司 | Two dimensional code generates system and identifying system |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109733714A (en) * | 2018-12-14 | 2019-05-10 | 广东星联精密机械有限公司 | A kind of bottled drink shown with pattern |
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| PB01 | Publication | ||
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Application publication date: 20170912 |