CN107147952A - 一种家用型智能广告输出系统 - Google Patents

一种家用型智能广告输出系统 Download PDF

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CN107147952A
CN107147952A CN201710397937.0A CN201710397937A CN107147952A CN 107147952 A CN107147952 A CN 107147952A CN 201710397937 A CN201710397937 A CN 201710397937A CN 107147952 A CN107147952 A CN 107147952A
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张向军
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Hefei Shine Culture Creative Co Ltd
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    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
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    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
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    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
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    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
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    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
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    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
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Abstract

本发明公开了一种家用型智能广告输出系统，包括：电视机、广告存储盒、广告分类模块、扫描模块、广告推送模块和来源切换模块。本发明中，广告分类模块中的各广告类与家庭成员一一对应，结合扫描模块和广告分类模块，获得在场人员中的家庭成员身份后，便可以确定需要在那几个广告类中进行挑选，有利于明确广告挑选方向，为针对性播放广告奠定基础。本发明中，通过广告推送模块针对在场的家庭人员推送广告，可保证播放的广告是针对在场人员的，提高在场人员观看的兴致和广告播放的针对性，从而提高广告受率。

Description

一种家用型智能广告输出系统
技术领域
本发明涉及广告技术领域，尤其涉及一种家用型智能广告输出系统。
背景技术
目前，电视节目中间插播广告，是经济广告的一种常用手段。但是，由于电视节目中间插播广告，具有不可选性和重复播放性，导致了观众对广告非常厌烦，从而，难以提高广告受率。
发明内容
基于背景技术存在的技术问题，本发明提出了一种家用型智能广告输出系统。
本发明提出的一种家用型智能广告输出系统，包括：
电视机，用于播放视频；
广告存储盒，其包括广告捕捉单元和广告存储单元；广告捕捉单元联网获取广告资源并存储在广告存储单元中；
广告分类模块，其与广告存储单元连接，并根据预设的分类模式对广告进行分类存储；
扫描模块，其用于扫描观看电视的在场人员，并根据面部特征判断观看在场人员身份；
广告推送模块，其分别连接广告分类模块和扫描模块，其根据获取的在场人员中家庭成员的身份从广告分类模块获取待播放的广告；
来源切换模块，其分别连接电视机和广告推送模块；来源切换模块内置时钟，其根据电视节目播放时长中断或者导通电视机与广告推送模块的连接，当电视机连接广告推送模块，则广告推送模块将待播放的广告发送到电视机进行播放。
优选地，广告分类模块中将广告根据家庭成员分为多个广告类。
优选地，广告分类模块中预设有各家庭成员广告倾向，其根据广告倾向对广告进行分类。
优选地，广告推送模块中预设有家庭成员优先顺序，其结合家庭成员优先顺序从各广告类中挑选待播放广告暂存在预设的广告缓存单元中。
优选地，广告推送模块中针对每一个家庭成员附着有优先级；广告推送模块获取在场人员身份后，根据在场的家庭成员的优先级从各广告类中挑选待播放广告。
优选地，广告分类模块中，当一个广告符合两个以上家庭成员的广告倾向时，则将其分配到优先级高的家庭成员对应的广告类中。
本发明中，通过设置来源切换模块使得电视节目广告插播时间内由广告推送模块向电视机推送针对在场家庭成员挑选的广告，提高了广告播放的灵活性，为针对不同的播放环境播放不同的广告，增加广告受率奠定了基础。
本发明中，广告分类模块中的各广告类与家庭成员一一对应，结合扫描模块和广告分类模块，获得在场人员中的家庭成员身份后，便可以确定需要在那几个广告类中进行挑选，有利于明确广告挑选方向，为针对性播放广告奠定基础。
本发明中，通过广告推送模块针对在场的家庭人员推送广告，可保证播放的广告是针对在场人员的，提高在场人员观看的兴致和广告播放的针对性，从而提高广告受率。
附图说明
图1为本发明提出的一种家用型智能广告输出系统结构图。
具体实施方式
参照图1，本发明提出的一种家用型智能广告输出系统，包括：电视机、广告存储盒、广告分类模块、扫描模块、广告推送模块和来源切换模块。
电视机，用于播放视频。
广告存储盒，其包括广告捕捉单元和广告存储单元。广告捕捉单元联网获取广告资源并存储在广告存储单元中。广告捕捉单元的设置，有利于广告存储单元的实时更新，保证广告存储单元的丰富。广告存储单元的设置，为后续的广告挑选提供了来源。
广告分类模块，其与广告存储单元连接，并根据预设的分类模式对广告进行分类存储。具体的，本实施方式中，广告分类模块中预设有各家庭成员广告倾向，其根据广告倾向对广告进行分类。如此，可使得广告分类模块中的各广告类与家庭成员一一对应，从而方便待播放广告的选取。
扫描模块，其用于扫描观看电视的在场人员，并根据面部特征判断观看在场人员身份。结合广告分类模块，获得在场人员中的家庭成员身份后，便可以确定需要在那几个广告类中进行挑选。故而，扫描模块的设置，有利于明确广告挑选方向，为针对性播放广告奠定基础。
广告推送模块，其分别连接广告分类模块和扫描模块，其根据获取的在场人员中的家庭成员身份从广告分类模块获取待播放的广告。具体的，本实施方式中，由于广告类与家庭成员身份一一对应，故而，获知在场的家庭成员后，可直接获取对应的广告类提供待播放广告。如此，可保证播放的广告是针对在场人员的，提高在场人员观看的兴致和广告播放的针对性，从而提高广告受率。
来源切换模块，其分别连接电视机和广告推送模块。来源切换模块内置时钟，其根据电视节目播放时长中断或者导通电视机与广告推送模块的连接，当电视机连接广告推送模块，则广告推送模块将待播放的广告发送到电视机进行播放。具体的，来源切换模块中应该包括每一个频道每一个电视节目播放时间规律，以便在插播广告的时间段及时切换到广告推送模块，使得电视节目广告插播时间内由广告推送模块向电视机推送针对在场家庭成员挑选的广告。
实施例1
本实施例中，广告推送模块中预设有家庭成员优先顺序，其结合家庭成员优先顺序从各广告类中挑选待播放广告暂存在预设的广告缓存单元中。例如，在场的家庭人员包括奶奶、爸爸和小宝，广告推送模块预设的家庭成员优先顺序为：奶奶、小宝和爸爸。则具体播放时，可从奶奶对应的广告类中挑选待播放广告，或者依次从奶奶、小宝和爸爸对应的广告类中挑选待播放广告并顺序播放。
实施例2
本实施例中，广告推送模块中针对每一个家庭成员附着有优先级。广告推送模块获取在场人员身份后，根据在场的家庭成员的优先级从各广告类中挑选待播放广告。例如，广告推送模块预设的家庭成员优先级为：奶奶＝3，爷爷＝3，爸爸＝1，妈妈＝2，宝宝＝3；扫描模块获取的在场的家庭成员为奶奶、爸爸和宝宝。则在场家庭成员的优先级比为奶奶：爸爸：宝宝＝3：1：3。则可以根据3：1：3的比例从奶奶、爸爸和宝宝对应的广告类中挑选广告并随机推送到电视机播放。
本实施例中，广告分类模块中，当一个广告符合两个以上家庭成员的广告倾向时，则将其分配到优先级高的家庭成员对应的广告类中。如此，可增加家庭人员中对广告的受率。
以上所述，仅为本发明较佳的具体实施方式，但本发明的保护范围并不局限于此，任何熟悉本技术领域的技术人员在本发明揭露的技术范围内，根据本发明的技术方案及其发明构思加以等同替换或改变，都应涵盖在本发明的保护范围之内。

Claims (6)

1.一种家用型智能广告输出系统，其特征在于，包括：
电视机，用于播放视频；
广告存储盒，其包括广告捕捉单元和广告存储单元；广告捕捉单元联网获取广告资源并存储在广告存储单元中；
广告分类模块，其与广告存储单元连接，并根据预设的分类模式对广告进行分类存储；
扫描模块，其用于扫描观看电视的在场人员，并根据面部特征判断观看在场人员身份；
广告推送模块，其分别连接广告分类模块和扫描模块，其根据获取的在场人员中家庭成员的身份从广告分类模块获取待播放的广告；
来源切换模块，其分别连接电视机和广告推送模块；来源切换模块内置时钟，其根据电视节目播放时长中断或者导通电视机与广告推送模块的连接，当电视机连接广告推送模块，则广告推送模块将待播放的广告发送到电视机进行播放。
2.如权利要求1所述的家用型智能广告输出系统，其特征在于，广告分类模块中将广告根据家庭成员分为多个广告类。
3.如权利要求2所述的家用型智能广告输出系统，其特征在于，广告分类模块中预设有各家庭成员广告倾向，其根据广告倾向对广告进行分类。
4.如权利要求2或3所述的家用型智能广告输出系统，其特征在于，广告推送模块中预设有家庭成员优先顺序，其结合家庭成员优先顺序从各广告类中挑选待播放广告暂存在预设的广告缓存单元中。
5.如权利要求2或3所述的家用型智能广告输出系统，其特征在于，广告推送模块中针对每一个家庭成员附着有优先级；广告推送模块获取在场人员身份后，根据在场的家庭成员的优先级从各广告类中挑选待播放广告。
6.如权利要求5所述的家用型智能广告输出系统，其特征在于，广告分类模块中，当一个广告符合两个以上家庭成员的广告倾向时，则将其分配到优先级高的家庭成员对应的广告类中。
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CN101072340A (zh) * 2007-06-25 2007-11-14 孟智平 流媒体中加入广告信息的方法与系统
CN101620715A (zh) * 2009-08-06 2010-01-06 余洋 智能广告发布方法和系统
CN103942705A (zh) * 2014-03-25 2014-07-23 惠州Tcl移动通信有限公司 一种基于人脸识别的广告分类匹配推送方法及系统
CN106296264A (zh) * 2016-07-28 2017-01-04 河海大学常州校区 一种基于人脸识别的智能广告推送系统

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CN101072340A (zh) * 2007-06-25 2007-11-14 孟智平 流媒体中加入广告信息的方法与系统
CN101620715A (zh) * 2009-08-06 2010-01-06 余洋 智能广告发布方法和系统
CN103942705A (zh) * 2014-03-25 2014-07-23 惠州Tcl移动通信有限公司 一种基于人脸识别的广告分类匹配推送方法及系统
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