CN1071293A - Method and system for broadcasting advertisement information by television equipment - Google Patents
Method and system for broadcasting advertisement information by television equipment Download PDFInfo
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- CN1071293A CN1071293A CN 91109082 CN91109082A CN1071293A CN 1071293 A CN1071293 A CN 1071293A CN 91109082 CN91109082 CN 91109082 CN 91109082 A CN91109082 A CN 91109082A CN 1071293 A CN1071293 A CN 1071293A
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- 230000005540 biological transmission Effects 0.000 claims abstract description 10
- 230000006835 compression Effects 0.000 claims description 8
- 238000007906 compression Methods 0.000 claims description 8
- 230000000694 effects Effects 0.000 description 9
- 238000004891 communication Methods 0.000 description 3
- 238000001914 filtration Methods 0.000 description 3
- 230000008030 elimination Effects 0.000 description 2
- 238000003379 elimination reaction Methods 0.000 description 2
- 230000003203 everyday effect Effects 0.000 description 2
- 238000004458 analytical method Methods 0.000 description 1
- 238000010009 beating Methods 0.000 description 1
- 239000000969 carrier Substances 0.000 description 1
- 230000008034 disappearance Effects 0.000 description 1
- 238000009826 distribution Methods 0.000 description 1
- 230000008451 emotion Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000000605 extraction Methods 0.000 description 1
- 238000003973 irrigation Methods 0.000 description 1
- 230000002262 irrigation Effects 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 238000002360 preparation method Methods 0.000 description 1
- 230000002035 prolonged effect Effects 0.000 description 1
- 230000001902 propagating effect Effects 0.000 description 1
- 230000035807 sensation Effects 0.000 description 1
- 238000009331 sowing Methods 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
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Abstract
The invention discloses a method and a system for broadcasting advertisement information by television equipment, relates to the field of information transmission, and provides a method and a system for broadcasting advertisement information for enterprises by utilizing television equipment.
Description
The information that the present invention relates to transmits the field, has proposed a kind of method and system of utilizing the TV equipment for broadcasting advertising message.
Indication advertisement of the present invention is that enterprise broadcasts picture and caption information for product and the corporate image of propagating oneself by TV.
Development along with scientific progress, commodity economy, utilizing television image to advertise, sale for product plays a part and for important, the time of advertisement is that very limited, present advertisement broadcasting mode all is to send advertisement by the mode that breaks for commercialsy in the middle of various programs yet transmit TV program every day.When TV station sends TV information, utilize program advertising off time.
Insert advertisement if extraordinary program is paused, cause spectators' dislike probably.If advertisement broadcasting after program finishes, spectators may shut down or be away from keyboard, so all make television advertising not reach desirable effect.And inserting of short duration advertisement among the program or between two programs, the total broadcasting time in the television advertising one day also is extremely limited.
Purpose of the present invention:
Utilize modern communication equipment and means, pass through TV station, and transmitter, advertising message is sent to spectators by the television equipment that spectators receive TV information with optimal method better, broadcast the time with the advertisement that increases in a day, do not influence audience emotion, make advertisement can reach optimal the effect of publicity, allow spectators take like a shot very much.
1, TV equipment for broadcasting advertising information system mode, comprise TV signal dispensing device and receiving system, it is characterized in that: in the same period of transmitting television program information is enterprise's advertisement broadcasting captions or picture, with the compression method broadcasting same period at least two group signals.
2, the system mode of TV equipment for broadcasting advertising message according to claim 1 is characterized in that: in TV programme signal picture screen district the same period advertisement broadcasting captions.
3, the system mode of TV equipment for broadcasting advertising message according to claim 1 is characterized in that: the signal received signal with TV programme, advertising programme on the TV signal receiving screen is distributed in two independently screen districts.
4, the system mode of TV equipment for broadcasting advertising message according to claim 3 is characterized in that: with respect to present video screen, screen of the present invention is distinguished greater than existing screen a position at least.
5, according to the system mode of the described folding TV equipment for broadcasting of claim 4 advertising message, it is characterized in that: the TV-signal receiver screen is for pros or highly greater than width or circle.
6, according to the system mode of the described TV equipment for broadcasting advertising message of claim 1 to 5, it is characterized in that: the advertisement caption of broadcasting with TV program information same period is a Chinese subtitle.
7, according to claim 1,2,3,4,5 described TV equipment for broadcasting advertising information system modes, it is characterized in that: TV program information and advertising message with different frequency or different constantly or different coding send the asynchronous transmission of TV programme signal and advertising signal in other words.
Modern society is along with the develop rapidly of science, and amount of information is increasing, yet the time that people receive information is very limited, where how can in the limited time, send people's information as much as possible to? this is the significant problem in the areas of information technology.
Modern society, utilizing television communication equipment to transmit advertising message has been indispensable, however one day limited time.Main realization means of the present invention are exactly in this limited time different classes of television image information to be sent to the televiewer with the method for Information Compression transmission by tv transmitting equipment.
Be similar to other problems that information transmits the field, though the present invention has adopted video Information Compression transfer mode, this information of having compressed can by the person of receiving information or equipment smoothly, neatly decoding, unlikely generation information transmission is blocked, or reception condition confusion, can't distinguish classification, or recipient's working strength is increased.
Two groups of information above television communication equipment in the past transmits are being broadcast biography separately transmission on the time with both.
The mode that compression transmitted when the present invention then provided two groups of information of same.
This mode will not disturb spectators to accept programme information, can take in advertising message concurrently again simultaneously.
According to scientific analysis, people may accept the different information of two classes the same period, can be when accepting be main accepting object with one group of information, and another group is less important accepting object, yet people also can have very deep memory to the acceptance of less important information, even if when compression transmitted TV information, people accepted advertising message as less important information, also can make a profound impression psychologically people.
What the present invention adopted transmits the compression same period of two groups of diverse TV information, and guarantee that receiving equipment such as television set are illustrated in the mode that the information effect in face of the spectators can easily accept spectators naturally and are, at least two group information are delivered on the video screen with different information delivery forms or district's difference of utilizing screen to distribute.For example, transmit two kinds of information carriers such as advertisement or other TV programme respectively with caption information and graphical information.
Can graphical information transmit TV programme, transmit advertisement, also can transmit TV programme by Word message, and transmit advertisement with graphical information with caption information.
Certainly, for the televiewer, as if more can be endorsed and welcome at least in most cases mainly transmitting TV programme with graphical information.
Utilize the TV signal transmitting apparatus with advertising message by TV receiving apparatus with the longest time in one day, best effect sends spectators to, so that enterprise can show spectators well with the image or the product of own enterprise.
The main task of TV station every day is that each TV programme is broadcast the knot spectators respectively, it has occupied the main information of TV information broadcasting in a day, and at present advertising programme only accounts for the less time, and TV programme comprises, the various programs of various literature and art, story, drama, documentary film, thematic report, fact sheet, news program or the like.
It is the propaganda of purpose that the advertiser will be meant with the profit, and it is mainly enterprises service, as corporate image advertisement or product advertising.TV station is by collecting the charges for enterprises service.
Strictness separates with TV programme in time when by television equipment advertising message being transmitted in TV station in the past.
And important part of the present invention just is to break the boundary line between them, and television advertising information is broadcasted simultaneously with various programs, so just relatively makes the broadcasting time lengthening of advertisement, even extends to 24 hours every days, constantly can advertisement broadcasting at each.
The method that adopts is as broadcasting feature film when broadcasting non-advertising programme, when live or report information frame is broadcast, advertising message such as corporate image advertisement or image product advertisement are broadcasted simultaneously, beat on the program picture with Word message as advertising message and to send the televiewer to by transmitting apparatus, can according to circumstances beat on the diverse location of picture, for example, can make spectators acceptant like this, not too influence watching program in the bottom of picture.Also can be by coming top, both sides or other places, this will according to circumstances decide.
The color of Word message also can be selected, mainly should be being held in the effect that advertising results is not surpassed program, want strictness to distinguish on color, can use white bright Word message as advertisement, its broadcasting mode also can according to circumstances be selected, can carry out and disappear from a direction to another direction of screen, as from the right screen that enters, disappear from the left side then, certainly also can be conversely, this is laterally to move, and for example follows to enter a word of a word.
Also can vertically move,, or follow conversely word or delegation's word and enter as from bottom to top, because copy information full irrigation screen not necessarily, so can on screen, maintain the restricted driving literal, as delegation or multirow.
Also but the disappearance of information limit is played on the limit, as stamping so-and-so corporate sponsorship this program printed words information in the screen bottom of broadcasting feature film, disappears subsequently and beats other information again.
The average front of each word of broadcasting of text advertising information retains or quiescent time should be at zone of reasonableness, and bottom line should accurate spectators can not feel too nervous when read message, and for example the screen of Chinese character should not be shorter than 1/20th second quiescent time at least.
It should be noted that when holding concurrently the advertisement Word message should guarantee when non-advertising programme has captions that advertisement literary composition information should be heavy mutually with it by the non-advertising programme of TV equipment for broadcasting, the one, do not carve broadcast at the same time, or do not occur at the same position of screen.
Problem of the present invention is that two kinds of TV information compressions are transmitted, and a district is enterprises service, makes the advertising message of propaganda for enterprise.Also video screen can be divided into two districts, district's broadcast program image information, another part advertisement class captions or image information, both can be relatively independent, and both interference also reduce relatively like this.So both pictures naturally can the phase mutual interference, and the also unlikely tv programme picture that influences of the captions in the advertisement should consider to make the advertisement screen district to account for back burner relatively.
In order to deal with problems better, available wide screen transmitting television program is with sub-district while advertising picture or captions, as using inferior segment one little screen advertising picture or caption information.
But the picture still frame of advertisement, but TV programme is occupied an leading position all the time significantly, watch the good result of program to guarantee spectators.
Certainly also can broadcast movable image information, but the certain attention of the broadcasting of this information can not influence the broadcasting effect of TV programme.
In order to realize such scheme better, the relative advertisement picture that enlarges to broadcast to the same period of screen that spectators can be accepted the TV-signal receiver of TV information leaves the Yi Ping district.
Therefore can consider to increase the screen district relatively at least one zone position of the periphery of video screen.
As on top or the bottom increase the screen district, so just advertisement picture information can be placed the bottom or the top of program area.
Can increase the screen district at left part or right part for another example, so that advertisement picture information broadcast left part or the right part that places program screen district.
Also can enlarge the screen district in other Ping Qu orientation relatively, as make arbitrary position in TV screen district that one protruding segments be arranged.
Also TV screen can be designed a circle, middle primary area is that TV programme signal is broadcast the district, and the screen district outside the side district can be used to advertisement broadcasting picture information.
In the system of the present invention as will broadcast captions the same period, caption system should be arranged, and input unit, as the Chinese character curtain of beating, the character inputting apparatus of Chinese character should be arranged.Also can comprise special meter equipment.
Can accord with in the television program delivery system among the present invention and add an advertisement caption or image information transmitting system, when broadcasting their same periods, be actually and broadcast two groups of signals, also two systems can be unified during realization.
Receiving system in sending the reception total system is accepted above-mentioned two groups of signals or a combination two unit signals also the same period.
Can handle TV programme and advertising signal and be distinguished so that might select then or the filtering advertisements signal when receiving system or video recording recording TV program.
Can asynchronous transmission TV programme and advertising signal as system of the present invention, to be convenient to receiving system like this their signal is distinguished, the filtering advertisements signal is only recorded TV programme convenience is provided when also recording a video for video recording equipment.
Consider that spectators need to record down TV programme sometimes, ad content do not occur so preferably make in spectators' the video recording.
So can consider in the system of the present invention to the transmission of encoding respectively of programme signal and advertising signal, the identification possibility is provided for the video recording equipment of receiving system, make it can distinguish the unlike signal of program or advertisement,, advertising programme is filtered so that when needed TV programme is discerned.
Send such as in signal encoding, making program and advertising signal get two groups of mutual exclusive times (or coding) respectively, for example in a period of time, make TV programme get 1,3,5,7,9 ... send constantly, make advertising programme get 2,4,6,8 ... send constantly, in the transmission of picture signal, send signal with frequency greater than people's the speed of sensation, the people is the variation of can't body finding them, only feel that two group of pictures are to appear at simultaneously on the video screen, the mode of coding can according to circumstances can be carried out other settings certainly.So just can realize that substep sends and receives by code signal.
Owing to when sending, encoded respectively to TV programme and advertisement, thus two groups of different coding signals in receiving system, also just received, so video tape recorder also just can be selected video recording.
The solution of the present invention will be more perfect like this, spectators can be from system of the present invention easily selective reception video tv program and elimination ad content.Certainly also can only get ad content.
The method of also available reduction advertising signal admission chance reaches the effect of filtering advertisements image on picture.
As under the prerequisite that guarantees the TV signal effect, slow down advertisement picture and send the frequency that occurs, and TV programme signal answers relative high frequency to send.But video tape recorder batch extraction video signal at this moment, the signal of advertisement picture admission chance will be littler like this.
Also can adopt split screen to show in addition, the method for split screen received signal, with difference TV programme and advertising signal, video tape recorder can be enrolled TV programme with the elimination advertising message by special purpose interface and circuit like this.
The advertisement that broadcast the same period also can comprise captions or image, as playing product brand literal and image simultaneously.
Voice signal should be based on TV programme, or as far as possible less or not the same period advertisement broadcasting voice signal.
Effect of the present invention is as follows:
Because the present invention program's proposition or enforcement, can increase the broadcasting time of advertisement greatly, because advertisement broadcasting all broadcasts when TV programme is paused at present, this has just limited the broadcast time of advertisement greatly, influence spectators' interests, so advertising broadcast time is very of short duration, and the present invention proposes transmitting television program and the advertisement same period, just prolonged the time spot widely.
Because the income of TV station mainly is to rely on enterprise to collect advertising expense, earning a large income of TV station could be spectator services better, and the broadcast time of advertisement is long, and the income of advertising expense could be high.
Along with expanding economy, enterprise waits in line for the advertisement of broadcasting own enterprise is long, because the time spot is limited simultaneously.
Adopted just can be behind the present invention enterprise provide a lot of on the chance of advertisement, but and between advertisement sowing time long advertising expense also can reduce relatively.
Since the present invention program the same period transmitting television program and the mode of advertisement can reduce dead time of TV programme relatively, so just reduce the interfere with or compromise of spectators being viewed and admired program relatively less.
Among Fig. 11 is TV programme screen district, 2 advertisement screen districts for the broadcasting same period, two districts are independent each other, wherein program screen district is greater than the advertisement screen district, relative position between them also can carry out in addition can adjusting in addition by putting, and the advertisement picture of split screen is dynamic, or static relatively, picture can stop certain hour as more than 0.1 second.
Among Fig. 22 is TV screen, and 1 for being compatible with the advertisement screen district of transmitting television program screen 2, and in general advertisement at this moment is relatively good in the captions mode.
Fig. 4 is other compatible 1 or 2 the distribution situation of distinguishing of advertisement.
A kind of during for program screen 1 and advertisement screen 2 separate of Fig. 3 by the situation of putting.
TV sending system (2) and the receiving system (1) of Fig. 5 for sending TV programme and advertisement the same period, when sending out captions or pictorial information, transmitting system can contain input unit 3, (also available certainly other modes), also not necessarily non-have a scale launching tower, 4 is film titler or similar devices or special meter image device, can comprise computer, 5 is TV broadcasting equipment.
Send but TV programme that send the same period and advertising signal site preparation are on-the-spot, also can manufacture the later stage transmission in advance.
But advertisement picture enterprise trademark, product image that the same period and TV programme are broadcast, or other propaganda conditions can mix with picture and broadcast captions, as enterprise name, brand name, name of product or other publicity literatures.
Broadcast the same period of TV programme signal of the present invention and advertising signal is the broadcasting that two groups of independent signals (breath) are made up.
Claims (7)
1, TV equipment for broadcasting advertising information system mode, comprise TV signal dispensing device and receiving system, it is characterized in that: in the same period of transmitting television program information is enterprise's advertisement broadcasting captions or picture, with the compression method broadcasting same period at least two group signals.
2, the system mode of TV equipment for broadcasting advertising message according to claim 1 is characterized in that: in TV programme signal picture screen district the same period advertisement broadcasting captions.
3, the system mode of TV equipment for broadcasting advertising message according to claim 1 is characterized in that: the signal received signal with TV programme, advertising programme on the TV signal receiving screen is distributed in two independently screen districts.
4, the system mode of TV equipment for broadcasting advertising message according to claim 3 is characterized in that: with respect to present video screen, screen of the present invention is distinguished greater than existing screen a position at least.
5, according to the system mode of the described folding TV equipment for broadcasting of claim 4 advertising message, it is characterized in that: the TV-signal receiver screen is for pros or highly greater than width or circle.
6, according to the system mode of the described TV equipment for broadcasting advertising message of claim 1 to 5, it is characterized in that: the advertisement caption of broadcasting with TV program information same period is a Chinese subtitle.
7, according to claim 1,2,3,4,5 described TV equipment for broadcasting advertising information system modes, it is characterized in that: TV program information and advertising message with different frequency or different constantly or different coding send the asynchronous transmission of TV programme signal and advertising signal in other words.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 91109082 CN1071293A (en) | 1991-09-25 | 1991-09-25 | Method and system for broadcasting advertisement information by television equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 91109082 CN1071293A (en) | 1991-09-25 | 1991-09-25 | Method and system for broadcasting advertisement information by television equipment |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1071293A true CN1071293A (en) | 1993-04-21 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 91109082 Pending CN1071293A (en) | 1991-09-25 | 1991-09-25 | Method and system for broadcasting advertisement information by television equipment |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN1071293A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN100407786C (en) * | 1998-06-29 | 2008-07-30 | Nds有限公司 | Television broadcast device and method |
-
1991
- 1991-09-25 CN CN 91109082 patent/CN1071293A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN100407786C (en) * | 1998-06-29 | 2008-07-30 | Nds有限公司 | Television broadcast device and method |
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| C06 | Publication | ||
| PB01 | Publication | ||
| C01 | Deemed withdrawal of patent application (patent law 1993) | ||
| WD01 | Invention patent application deemed withdrawn after publication |