CN107105412A - The method and device of solid shop/brick and mortar store guest flow statistics - Google Patents
The method and device of solid shop/brick and mortar store guest flow statistics Download PDFInfo
- Publication number
- CN107105412A CN107105412A CN201710404426.7A CN201710404426A CN107105412A CN 107105412 A CN107105412 A CN 107105412A CN 201710404426 A CN201710404426 A CN 201710404426A CN 107105412 A CN107105412 A CN 107105412A
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- Prior art keywords
- mobile terminal
- brick
- mortar store
- solid shop
- user
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
-
- G—PHYSICS
- G01—MEASURING; TESTING
- G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
- G01S11/00—Systems for determining distance or velocity not using reflection or reradiation
- G01S11/02—Systems for determining distance or velocity not using reflection or reradiation using radio waves
- G01S11/06—Systems for determining distance or velocity not using reflection or reradiation using radio waves using intensity measurements
-
- G—PHYSICS
- G07—CHECKING-DEVICES
- G07C—TIME OR ATTENDANCE REGISTERS; REGISTERING OR INDICATING THE WORKING OF MACHINES; GENERATING RANDOM NUMBERS; VOTING OR LOTTERY APPARATUS; ARRANGEMENTS, SYSTEMS OR APPARATUS FOR CHECKING NOT PROVIDED FOR ELSEWHERE
- G07C9/00—Individual registration on entry or exit
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W24/00—Supervisory, monitoring or testing arrangements
- H04W24/08—Testing, supervising or monitoring using real traffic
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- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Radar, Positioning & Navigation (AREA)
- Remote Sensing (AREA)
- Mobile Radio Communication Systems (AREA)
- Telephonic Communication Services (AREA)
Abstract
The present invention proposes a kind of method of solid shop/brick and mortar store guest flow statistics, and this method includes：Obtain the mark and wifi signal intensities of mobile terminal；Record the wifi signal intensity time history plots of the mobile terminal；Analyze the curve map and obtain analysis result, judge whether the user for holding the mobile terminal enters solid shop/brick and mortar store according to the analysis result；When judging that the user enters solid shop/brick and mortar store, the residence time that the user enters solid shop/brick and mortar store is calculated.It is more convenient accurate using the device guest flow statistics the invention also provides a kind of device of solid shop/brick and mortar store guest flow statistics, but also the shop residence time can be entered with counting user.
Description
Technical field
The present invention relates to solid shop/brick and mortar store market survey field, the more particularly to method and device of solid shop/brick and mortar store guest flow statistics.
Background technology
When opening up solid shop/brick and mortar store, it is often necessary to when doing some market survey, the flow of the people on shop periphery is determined, enters shop number,
Enter the information such as shop personnel residence time, can be stopped for the customer group of virtual on-line shop by inquiring about user in on-line shop's webpage
Time determines user's, and for the market survey of solid shop/brick and mortar store, then needs to remember by the camera inside and outside 24 hours observation shops
Record combines shooting time everyone duration that comes in and goes out and obtained, and efficiency is very low.
How to be efficiently completed the work of the market survey for some solid shop/brick and mortar store is a current problem urgently to be resolved hurrily.
The content of the invention
For defect of the prior art, the present invention proposes a kind of method of solid shop/brick and mortar store guest flow statistics, this method bag
Include：
Obtain the mark and wifi signal intensities of mobile terminal；
Record the wifi signal intensity time history plots of the mobile terminal；
Analyze the curve map and obtain analysis result, judged to hold the user of the mobile terminal according to the analysis result
Whether solid shop/brick and mortar store is entered；When judging that the user enters solid shop/brick and mortar store, the residence time that the user enters solid shop/brick and mortar store is calculated.
It is used as the further improvement of above-mentioned technical proposal, the mark and wifi signal intensities of the acquisition mobile terminal
Before, including：Receive and parse through the broadcast message that the mobile terminal is sent by wifi.
As the further improvement of above-mentioned technical proposal, the mark includes mac address information, wherein, the MAC Address
The unique mobile terminal of information correspondence.
As the further improvement of above-mentioned technical proposal, the mark includes mobile terminal type information, wherein, according to institute
State the consumer group belonging to the mobile terminal type information division user.
It is used as the further improvement of above-mentioned technical proposal, the identification information and wifi signals of the acquisition mobile terminal
After strength information, including：According to the wifi signal intensities and detection threshold value set in advance to the mobile terminal
Mark is filtered.
It is described to be judged to hold the mobile terminal according to the analysis result as the further improvement of above-mentioned technical proposal
User whether include into solid shop/brick and mortar store：The variation tendency of wifi signal intensities is judged according to the curve map, in conjunction with default
First threshold judge hold the mobile terminal user whether enter solid shop/brick and mortar store；When wifi signal intensities gradually to increase
When variation tendency exceedes the first threshold, then the disconnected user for holding the mobile terminal enters solid shop/brick and mortar store.
As the further improvement of above-mentioned technical proposal, the first threshold is determined according to the size of solid shop/brick and mortar store area.
The invention also provides a kind of device of solid shop/brick and mortar store guest flow statistics, the device includes：
Acquisition module, mark and wifi signal intensities for obtaining mobile terminal；
Logging modle, the wifi signal intensity time history plots for recording the mobile terminal；
Analysis and processing module, analysis result is obtained for analyzing the curve map, is judged to hold according to the analysis result
Whether the user of the mobile terminal enters solid shop/brick and mortar store；When judging that the user enters solid shop/brick and mortar store, calculate the user and enter real
The residence time in body shop.
As the further improvement of above-mentioned technical proposal, described device also includes acquisition module, for receiving and parsing through
State mobile terminal and pass through the wifi broadcast messages sent or communication message.
As the further improvement of above-mentioned technical proposal, described device also includes filtering module, and the filtering module is used for
The mark of the mobile terminal is filtered according to the wifi signal intensities and detection threshold value set in advance.
The technical scheme that the present invention is provided, compared with existing known technology, at least has the advantages that：
(1) guest flow statistics is more convenient.
(2) guest flow statistics information is more accurate.
(3) can be with the stay time of counting user.
(4) focus is specified to be used as precondition without mobile terminal access.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be attached to what is used required in embodiment
Figure is briefly described, it will be appreciated that the following drawings illustrate only certain embodiments of the present invention, therefore is not construed as pair
The restriction of scope, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to this
A little accompanying drawings obtain other related accompanying drawings.
Fig. 1 is a kind of method flow schematic diagram for solid shop/brick and mortar store guest flow statistics that one embodiment of the invention is proposed；
Fig. 2 is a kind of method flow schematic diagram for solid shop/brick and mortar store guest flow statistics that another embodiment of the present invention is proposed；
Fig. 3 is a kind of apparatus structure schematic diagram for solid shop/brick and mortar store guest flow statistics that one embodiment of the invention is proposed；
Fig. 4 is a kind of apparatus structure schematic diagram for solid shop/brick and mortar store guest flow statistics that another embodiment of the present invention is proposed.
Main element symbol description：
101- acquisition modules；102- logging modles；103- analysis and processing modules；104- acquisition modules；105- filtering modules.
Embodiment
Hereinafter, the various embodiments of the disclosure will be described more fully.The disclosure can have various embodiments, and
It can adjust and change wherein.It should be understood, however, that：It is limited to spy disclosed herein in the absence of by the various embodiments of the disclosure
Determine the intention of embodiment, but the disclosure should be interpreted as covering in the spirit and scope for the various embodiments for falling into the disclosure
All adjustment, equivalent and/or alternative.
Hereinafter, the term " comprising " that can be used in the various embodiments of the disclosure or " may include " indicate disclosed
Function, operation or the presence of element, and do not limit the increase of one or more functions, operation or element.In addition, such as existing
Used in the various embodiments of the disclosure, term " comprising ", " having " and its cognate are meant only to represent special characteristic, number
Word, step, operation, element, the combination of component or foregoing item, and be understood not to exclude first one or more other
Feature, numeral, step, operation, element, the presence of the combination of component or foregoing item or increase one or more features, numeral,
Step, operation, element, the possibility of the combination of component or foregoing item.
In the various embodiments of the disclosure, statement "or" or " in A or/and B at least one " include what is listed file names with
Any combinations of word or all combinations." A or B " or " in A or/and B at least one " may include A, may include for example, statement
B may include A and B both.
The statement (" first ", " second " etc.) used in the various embodiments of the disclosure can be modified to be implemented various
Various element in example, but corresponding element can not be limited.For example, presented above be not intended to limit the suitable of the element
Sequence and/or importance.The purpose presented above for being only used for differentiating an element and other elements.For example, the first user fills
Put and indicate different user device with second user device, although the two is all user's set.For example, not departing from each of the disclosure
In the case of the scope for planting embodiment, the first element is referred to alternatively as the second element, similarly, and the second element is also referred to as first
Element.
It should be noted that：, can be by the first composition member if an element ' attach ' to another element by description
Part is directly connected to the second element, and " connection " the 3rd can be constituted between the first element and the second element
Element.On the contrary, when an element " being directly connected to " is arrived into another element, it will be appreciated that be in the first element
And second the 3rd element is not present between element.
The term " user " used in the various embodiments of the disclosure, which may indicate that, to be used the people of electronic installation or uses electricity
The device (for example, artificial intelligence electronic installation) of sub-device.
The term used in the various embodiments of the disclosure is only used for describing the purpose of specific embodiment and not anticipated
In the various embodiments of the limitation disclosure.As used herein, singulative is intended to also include plural form, unless context is clear
Chu it is indicated otherwise.Unless otherwise defined, all terms (including the technical term and scientific terminology) tool being otherwise used herein
There is the implication identical implication that the various embodiment one skilled in the art with the disclosure are generally understood that.The term
(term such as limited in the dictionary typically used) is to be interpreted as having and the situational meaning in correlative technology field
Identical implication and it will be not construed as with Utopian implication or excessively formal implication, unless in the various of the disclosure
It is clearly defined in embodiment.
Embodiment 1
The method for a kind of solid shop/brick and mortar store guest flow statistics that the embodiment of the present invention 1 is proposed, as shown in figure 1, comprising the following steps：
S11, the mark and wifi signal intensities for obtaining mobile terminal.
Mark includes mac address information, according to the unique mobile terminal of mac address information correspondence.
MAC Address, for representing the identifier of each website on internet, is represented using hexadecimal number, totally six
Byte (48).Wherein, first three byte is to be responsible for (high to the code of different manufacturers distribution by IEEE registration management mechanism RA
Position 24), also referred to as " unique identifier in establishment " (Organizationally Unique Identifier), latter three
Byte (low level 24) is voluntarily assigned to the adaptor interface of production, referred to as extended identifier (uniqueness) by each producer.One
Address block can generate 2 different addresses.MAC Address is actually adapter address or adapter identifier.Visually
Say, MAC Address is just as the ID card No. on our identity cards, with global uniqueness.Mac address information is exactly mobile whole
The ID card No. at end has uniqueness.
Before the mark and wifi signal intensities that obtain mobile terminal, mobile terminal can be linked into some of surrounding in advance
AP focuses (without specifying access focus), AP focuses determine to move by reading the MAC Address in its communication process in data frame
Dynamic terminal, mark and wifi signal intensities.Mobile terminal can not also be linked into AP focuses, just obtain the mark of mobile terminal
With wifi signal intensities.
Mobile terminal includes any mobile electronic device with wifi functions, for example：Ipad tablet personal computers, iphone hands
Machine, Android smartphone etc..
As long as the wifi functions of mobile terminal are in opening, no matter whether mobile terminal accesses, shifting can be obtained
The mark and wifi signal intensities of dynamic terminal.
Mark also includes mobile terminal type information, according to belonging to the mobile terminal type information divides the user
The consumer group.
S12, the wifi signal intensity time history plots for recording the mobile terminal.
Timing sampling records the wifi signal intensity time history plots of mobile terminal, each for what is detected
Individual mobile terminal is recorded respectively.
The frequency of timing sampling could be arranged to 1Hz, gather a wifi signal intensity each second.
S13, the analysis curve map obtain analysis result, are judged to hold the mobile terminal according to the analysis result
Whether user enters solid shop/brick and mortar store；When judging that the user enters solid shop/brick and mortar store, the residence time that the user enters solid shop/brick and mortar store is calculated.
Obtained wifi intensity curves figures are done into smoothing processing, reduced due to the signal error that wave zone comes once in a while.
When exceeding the first threshold when wifi signal intensities with the variation tendency gradually increased, then break and hold the movement
The user of terminal enters solid shop/brick and mortar store.Otherwise, user is treated as simply to pass by before shop.
The variation tendency of wifi signal intensities is referred in judgement, when variation tendency is that ascendant trend then shows user towards reality
Body shop direction is come up, if wifi signal intensity continuous decrements finally disappear, shows that user leaves solid shop/brick and mortar store；Wifi signals are strong
The change of degree is steady, then judges user's picking commodities just in solid shop/brick and mortar store；Solid shop/brick and mortar store passenger volume statistic device is generally located on shop
It is internal.If some signal intensity becomes very big suddenly, some peak value is shown as on curve map, such as -40dbm, as long as it is more than
Default first threshold, even if the duration is very short, is also judged as into shop.
The setting of first threshold needs to be determined according to solid shop/brick and mortar store size.
Embodiment 2
The method for another solid shop/brick and mortar store guest flow statistics that the embodiment of the present invention 2 is proposed, as shown in Fig. 2 including following step
Suddenly：
S21, receive and parse through mobile terminal and pass through the wifi broadcast messages sent or communication message.
All communication channels of device scan round of solid shop/brick and mortar store guest flow statistics, obtain the mobile terminal wifi of different channels
Signal.
Mobile terminal is in wifi openings, and when mobile terminal does not access AP focuses, mobile terminal automatically selects optimal
Communication channel to around send broadcast the message；When mobile terminal has accessed AP focuses, mobile terminal is united to the solid shop/brick and mortar store volume of the flow of passengers
The device of meter sends communication message.
When mobile terminal does not access AP focuses, the communication channel of mobile terminal will not force to be configured to the communication with AP focuses
Channel is identical.
S22, the mark and wifi signal intensities for obtaining the mobile terminal.
Mark includes mac address information, according to the unique mobile terminal of mac address information correspondence.Mac address information
It is exactly that the ID card No. of mobile terminal has uniqueness.
Mobile terminal includes any mobile electronic device with wifi functions, for example：Ipad tablet personal computers, iphone hands
Machine, Android smartphone etc..
As long as the wifi functions of mobile terminal are in opening, no matter whether mobile terminal accesses, shifting can be obtained
The mark and wifi signal intensities of dynamic terminal.
Mark also includes mobile terminal type information, according to belonging to the mobile terminal type information divides the user
The consumer group.
S23, according to the wifi signal intensities and detection threshold value set in advance the mark of the mobile terminal is entered
Row filtering.
The setting of detection threshold value is also required to be determined according to solid shop/brick and mortar store size.
Detection threshold value is needed to set reasonable, it is ensured that the user for passing by solid shop/brick and mortar store and the user for entering solid shop/brick and mortar store can be united
Meter.First it can detect that mobile terminal is sent to the wifi signal intensities of solid shop/brick and mortar store passenger volume statistic device in front of the door in solid shop/brick and mortar store, will
The wifi signal intensities are used as detection threshold value.
The wifi signal intensity time history plots for the mobile terminal that S24, record filtering are retained.
Timing sampling records the wifi signal intensity time history plots of mobile terminal.
S25, the analysis curve map obtain analysis result, are judged to hold the mobile terminal according to the analysis result
Whether user enters solid shop/brick and mortar store；When judging that the user enters solid shop/brick and mortar store, the residence time that the user enters solid shop/brick and mortar store is calculated.
Obtained wifi intensity curves figures are done into smoothing processing, reduced due to the signal error that wave zone comes once in a while.
When exceeding the first threshold when wifi signal intensities with the variation tendency gradually increased, then judge to hold the mobile terminal
User enters solid shop/brick and mortar store.Otherwise, user is treated as simply to pass by before shop.
Embodiment 3
A kind of device for solid shop/brick and mortar store guest flow statistics that the embodiment of the present invention 3 is proposed, as shown in figure 3, including：
Acquisition module 101, mark and wifi signal intensities for obtaining mobile terminal；
Logging modle 102, the wifi signal intensity time history plots for recording the mobile terminal；
Analysis and processing module 103, analysis result is obtained for analyzing the curve map, is judged to hold according to the analysis result
Whether the user for having the mobile terminal enters solid shop/brick and mortar store；When judging that the user enters solid shop/brick and mortar store, user entrance is calculated
The residence time of solid shop/brick and mortar store.
Embodiment 4
The device for another solid shop/brick and mortar store guest flow statistics that the embodiment of the present invention 4 is proposed, as shown in figure 4, including：
Acquisition module 104, the wifi broadcast messages sent or communication message are passed through for receiving and parsing through mobile terminal.
Acquisition module 101, mark and wifi signal intensities for obtaining the mobile terminal；
Filtering module 105, for according to the wifi signal intensities and detection threshold value set in advance to the movement
The mark of terminal is filtered.
Logging modle 102, the song that the wifi signal intensities of the mobile terminal retained for record filtering are changed over time
Line chart；
Analysis and processing module 103, analysis result is obtained for analyzing the curve map, is judged to hold according to the analysis result
Whether the user for having the mobile terminal enters solid shop/brick and mortar store；When judging that the user enters solid shop/brick and mortar store, user entrance is calculated
The residence time of solid shop/brick and mortar store.
It will be appreciated by those skilled in the art that accompanying drawing is a schematic diagram for being preferable to carry out scene, module in accompanying drawing or
Flow is not necessarily implemented necessary to the present invention.
It will be appreciated by those skilled in the art that the module in device in implement scene can be described according to implement scene into
Row is distributed in the device of implement scene, can also carry out one or more dresses that respective change is disposed other than this implement scene
In putting.The module of above-mentioned implement scene can be merged into a module, can also be further split into multiple submodule.
The invention described above sequence number is for illustration only, and the quality of implement scene is not represented.Disclosed above is only the present invention
Several specific implementation scenes, still, the present invention is not limited to this, and the changes that any person skilled in the art can think of is all
Protection scope of the present invention should be fallen into.
Claims (10)
1. a kind of method of solid shop/brick and mortar store guest flow statistics, it is characterised in that this method includes：
Obtain the mark and wifi signal intensities of mobile terminal；
Record the wifi signal intensity time history plots of the mobile terminal；
Analyze the curve map and obtain analysis result, according to the analysis result judge hold the mobile terminal user whether
Into solid shop/brick and mortar store；When judging that the user enters solid shop/brick and mortar store, the residence time that the user enters solid shop/brick and mortar store is calculated.
2. according to the method described in claim 1, it is characterised in that the mark and wifi signals for obtaining the mobile terminal
Before intensity, including：Receive and parse through the mobile terminal and pass through the wifi broadcast messages sent or communication message.
3. according to the method described in claim 1, it is characterised in that the mark includes mac address information, wherein, the MAC
The unique mobile terminal of address information correspondence.
4. according to the method described in claim 1, it is characterised in that the mark includes mobile terminal type information, wherein, root
The consumer group belonging to the user is divided according to the mobile terminal type information.
5. according to the method described in claim 1, it is characterised in that the identification information and wifi for obtaining the mobile terminal
After signal strength information, including：According to the wifi signal intensities and detection threshold value set in advance to described mobile whole
The mark at end is filtered.
6. according to the method described in claim 1, it is characterised in that described to be judged to hold the movement according to the analysis result
Whether the user of terminal includes into solid shop/brick and mortar store：The variation tendency of wifi signal intensities is judged according to the curve map, in conjunction with
Default first threshold judges whether the user for holding the mobile terminal enters solid shop/brick and mortar store；When wifi signal intensities gradually to increase
When big variation tendency exceedes the first threshold, then the disconnected user for holding the mobile terminal enters solid shop/brick and mortar store.
7. method according to claim 6, it is characterised in that the first threshold is determined according to the size of solid shop/brick and mortar store area
It is fixed.
8. a kind of device of solid shop/brick and mortar store guest flow statistics, it is characterised in that including：
Acquisition module, mark and wifi signal intensities for obtaining mobile terminal；
Logging modle, the wifi signal intensity time history plots for recording the mobile terminal；
Analysis and processing module, analysis result is obtained for analyzing the curve map, according to being held analysis result judgement
Whether the user of mobile terminal enters solid shop/brick and mortar store；When judging that the user enters solid shop/brick and mortar store, calculate the user and enter solid shop/brick and mortar store
Residence time.
9. device according to claim 8, it is characterised in that described device also includes acquisition module, for receiving and solving
Analyse the mobile terminal and pass through the wifi broadcast messages sent or communication message.
10. device according to claim 8, it is characterised in that described device also includes filtering module, the filtering module
For being filtered according to the wifi signal intensities and detection threshold value set in advance to the mark of the mobile terminal.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710404426.7A CN107105412A (en) | 2017-06-01 | 2017-06-01 | The method and device of solid shop/brick and mortar store guest flow statistics |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710404426.7A CN107105412A (en) | 2017-06-01 | 2017-06-01 | The method and device of solid shop/brick and mortar store guest flow statistics |
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| CN108664620B (en) * | 2018-05-14 | 2022-07-22 | 南京邮电大学 | Shop passenger flow volume prediction method |
| CN108898416A (en) * | 2018-05-30 | 2018-11-27 | 百度在线网络技术（北京）有限公司 | Method and apparatus for generating information |
| CN108898416B (en) * | 2018-05-30 | 2022-02-25 | 百度在线网络技术（北京）有限公司 | Method and apparatus for generating information |
| CN109327856A (en) * | 2018-11-29 | 2019-02-12 | 锐捷网络股份有限公司 | Passenger flow volume statistical method, the network equipment and storage medium |
| CN109327856B (en) * | 2018-11-29 | 2022-05-20 | 锐捷网络股份有限公司 | Passenger flow volume statistical method, network equipment and storage medium |
| CN111401947A (en) * | 2020-03-11 | 2020-07-10 | 支付宝(杭州)信息技术有限公司 | Information processing method and device and electronic equipment |
| CN111586580A (en) * | 2020-04-29 | 2020-08-25 | 杭州十域科技有限公司 | Position event capturing method |
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