CN107067079A - Competitive market simulation system - Google Patents
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- CN107067079A CN107067079A CN201611155680.XA CN201611155680A CN107067079A CN 107067079 A CN107067079 A CN 107067079A CN 201611155680 A CN201611155680 A CN 201611155680A CN 107067079 A CN107067079 A CN 107067079A
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- G06N7/06—Simulation on general purpose computers
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Abstract
The invention discloses a kind of competitive market simulation system, including：Input port, the product collection for inputting market, the product collection includes KEY PRODUCTS and has the competing product of competitive relation with the KEY PRODUCTS in the market；Radar, the coordinate for setting the KEY PRODUCTS are competed, and calculates coordinate of the competing product relative to the KEY PRODUCTS；Output port, the first coordinate points for being used for characterizing the KEY PRODUCTS for exporting and the second coordinate points for characterizing the competing product, the distance between first coordinate points and second coordinate points are used to characterize the degree of contention between the KEY PRODUCTS and the competing product.It is costly and time consuming that the present invention can make up consumer survey in the prior art, marketing decision-making person lacks the deficiency of decision-making foundation, focusing product and competing product are analyzed, and accurately, visually reflect KEY PRODUCTS and the degree of contention of competing product, help marketing decision-making person to determine marketing strategy.
Description
Technical field
The present invention relates to a kind of competitive market simulation system.
Background technology
Information marketing policymaker can use various means when doing marketing decision-making, data, and information helps them to seek
Decision-making is sold, for example, the form of market report, the knowledge of consumer survey reporting mechanism.Market report is typically from specializing in
Bought on the research institution of collection and the propagation of marketing data or from supplier.It is general that such information report includes rival
State, the comment of product, price compare and market share data.Consumer survey can reveal that more information are personal to consumer
Taste (this information is generally got lost in market report, it is intended to polymerization result).Instrument, such as Conjoint Analysis, can apply to
Consumer survey, simulates following market situation, so as to cause more preferable decision-making.
Traditional Conjoint Analysis is, it is necessary to which a given market and representative client, typically require to consumer
Investigated.Such consumer survey is generally carried out by the market researcher of specialty, and often costly and time-consuming.
In addition, these researchs can produce substantial amounts of data, into and manipulate these data may be pretty troublesome.Therefore a market is imitated
True simulator or optimizer just become it is commercial the need for, it can allow for low cost and quick analysis market situation, help
Information marketing policymaker does marketing decision-making.
The content of the invention
The technical problem to be solved in the present invention is the marketing decision-making in order to overcome consumer survey in the prior art costly and time consuming
There is provided a kind of competitive market simulation system for the defect of person's shortage decision-making foundation.
The present invention is to solve above-mentioned technical problem by the following technical programs：
A kind of competitive market simulation system, including：
Input port, the product collection for inputting market, the product collection include KEY PRODUCTS and in the market with it is described
KEY PRODUCTS has the competing product of competitive relation；
Radar, the coordinate for setting the KEY PRODUCTS are competed, and calculates the competing product relative to Jiao
The coordinate of point product；
Output port, for output for characterizing the first coordinate points of the KEY PRODUCTS and for characterizing the competition production
Second coordinate points of product, the distance between first coordinate points and described second coordinate points be used to characterizing the KEY PRODUCTS with
Degree of contention between the competing product.
This programme by the distance between the first coordinate points and second coordinate points it is directly perceived, be effectively reflected KEY PRODUCTS with
Degree of contention between competing product, if first coordinate points and the distance between second coordinate points are nearer, shows
Degree of contention between KEY PRODUCTS and competing product is fiercer, if between first coordinate points and second coordinate points
Distance is more remote, then shows that the degree of contention between KEY PRODUCTS and competing product is smaller.KEY PRODUCTS is produced with competition in this programme
Degree of contention between product can provide strong foundation for analysis market situation, and help information marketing decision-making person does marketing decision-making.
It is preferred that the product collection includes：Product array and WTP (willingness to pay) matrix, the input port include：
Product array input block, for inputting the product array, the product array includes having competition in market
The product of relation, when a product in the product array is KEY PRODUCTS, remaining product in the product array is
Competing product；
WTP Input matrix units, for inputting the WTP matrixes, the WTP matrixes include an at least virtual client for
The willingness to pay value of the product.
It is preferred that the product array includes the title of the product, the product array input block be additionally operable to from
One or more parameters are chosen in lower parameter and add the product array：Series belonging to the quantity of the product, the product,
The brand belonging to classification, the product belonging to the product, the shop or platform, the position in the shop for selling the product
Put, the input of the product and profit.
It is preferred that the competition radar is used for the coordinate for setting the KEY PRODUCTS as the origin of coordinates, in rectangular coordinate system
It is middle to calculate coordinate of the competing product relative to the KEY PRODUCTS, and by the coordinate transformation calculated into polar coordinate system.
It is preferred that the competition radar is additionally operable to calculate the relatively large of first coordinate points and second coordinate points
Small, the relative size of first coordinate points and second coordinate points is proportional to the quantity of the KEY PRODUCTS and the competition
The relative prevalence of the quantity of product.
It is preferred that the output port includes：
Image-drawing unit, for exporting in chart, the chart shown with first coordinate points and second coordinate points.
By the form of chart, this programme can understand the competition intuitively reflected between KEY PRODUCTS and competing product
Relation.
It is preferred that the output port also includes：
Memory cell, for storing the coordinate of the KEY PRODUCTS and the coordinate of the competing product；
Filter element, for filtering the parameter shown in the chart, the parameter is the ginseng that the product array includes
One or more in number；
Color management unit, is distributed for first coordinate points to be shown in the chart and second coordinate points
Color；
Also illustrate the parameter after filtering in the chart of image-drawing unit output, and first coordinate points and
The color of second coordinate points according to distribution color dyes.
In this programme, the content more horn of plenty in chart, and KEY PRODUCTS and the coordinate points of competing product can pass through
Color makes a distinction, and is convenient for people to from chart read relevant information.
It is preferred that the chart is two-dimentional Cartesian diagram.
On the basis of common sense in the field is met, above-mentioned each optimum condition can be combined, and produce each preferable reality of the present invention
Example.
The positive effect of the present invention is：The present invention can focusing product and competing product be analyzed,
Accurately, visually reflect KEY PRODUCTS and the degree of contention of competing product, low cost and quick analysis market situation, help to market
Policymaker determines marketing strategy.
Brief description of the drawings
Fig. 1 is the system block diagram of the competitive market simulation system of present pre-ferred embodiments.
The schematic diagram for the chart that Fig. 2 exports for the competitive market simulation system of present pre-ferred embodiments.
Embodiment
The present invention is further illustrated below by the mode of embodiment, but does not therefore limit the present invention to described reality
Apply among a scope.
Embodiment
A kind of competitive market simulation system, as shown in figure 1, including：Input port 1, competition radar 2 and output port 3.
The input port 1, the product collection for inputting market, the product collection include KEY PRODUCTS and in the market with
The KEY PRODUCTS has the competing product of competitive relation.Specifically, the product collection can include：Product array and WTP squares
Battle array, correspondingly, the input port 1 includes：Product array input block 11 and WTP Input matrixes unit 12.
Product array input block 11, for inputting the product array, the product array is included in market with competing
The product of relation is striven, when a product in the product array is KEY PRODUCTS, remaining product in the product array
For competing product.Wherein, the product with competitive relation can be competing according to market survey, analysis by business personnel in product array
The means such as opponent are striven freely to set, using product array include having in market tri- products of P1, P2, P3 of competitive relation as
Example, if choosing P1 to be KEY PRODUCTS, P2, P3 are P1 competing product, and if choose P2 to be KEY PRODUCTS, P1, P3 are
For P2 competing product.The design parameter that the product array includes can be as shown in table 1：
Table 1
Wherein, the parameter that the entitled product array of product must include, the number of the brand and product belonging to product
Measure for the product array it is optional including parameter, the product array input block 11 can also choose one from following parameter
Plant or many kinds of parameters adds the product array：The classification belonging to serial, described product belonging to the product, sell the production
The shop of product or platform, the position in the shop, the input of the product and profit.
WTP Input matrixes unit 12, for inputting the WTP matrixes, the WTP matrixes include an at least virtual client pair
In the willingness to pay value (WTP) of the product.The design parameter that the WTP matrixes include can be as shown in table 2.
Table 2
| ID | P1 | P2 | P3 |
| 1 | 305 | 230 | 200 |
| 2 | 295 | 210 | 200 |
| 3 | 300 | 230 | 180 |
| 4 | 315 | 235 | 200 |
| … | … | … | … |
| 10,000 | 295 | 205 | 210 |
Wherein, ID is the numbering of virtual client, represents that a virtual client WTP to each product, such as ID are 1 per a line
Virtual client be 305 to P1 WTP, the WTP to P2 is 230, and the WTP to P3 is 200.
The competition radar 2, the coordinate for setting the KEY PRODUCTS, and the competing product is calculated relative to institute
State the coordinate of KEY PRODUCTS.Specifically, the coordinate of the KEY PRODUCTS can be set as the origin of coordinates (0,0), and competition radar 2 is first
Coordinate (X, Y) of the competing product relative to the KEY PRODUCTS is calculated in rectangular coordinate system, wherein, competing product is relative
The coordinate of competing product and the distance of the origin of coordinates (0,0), the X of competing product are determined in the competitiveness of the KEY PRODUCTS
Shaft position is determined that product is more important by the importance of its product, then the X-axis positional distance origin of coordinates (0,0) is nearer.And compete
The Y-axis position of product is then determined that the sales volume of product is bigger by the sales volume of its product, then the Y-axis positional distance origin of coordinates
(0,0) it is nearer.After coordinate (X, Y) of the competing product relative to the KEY PRODUCTS is calculated, by the seat calculated
Subscript conversion obtains the polar coordinates (r, φ) of the competing product into polar coordinate system.Wherein, the coordinate of the KEY PRODUCTS is
For the position for the first coordinate points for characterizing the KEY PRODUCTS, the coordinate of the competing product is described for characterizing
The position of second coordinate points of competing product.
The competition radar 2 is additionally operable to calculate the relative size of first coordinate points and second coordinate points, described
The relative size of first coordinate points and second coordinate points is proportional to the quantity and the competing product of the KEY PRODUCTS
The relative prevalence of quantity.That is, the quantity and the ratio of number of the competing product of described KEY PRODUCTS are bigger, then described first sit
The diameter of punctuate and the diameter ratio of second coordinate points are bigger.Pass through the relatively large of the first coordinate points and the second coordinate points
Small, user can understand the relative prevalence for intuitively finding out the quantity of the KEY PRODUCTS and the quantity of the competing product.
The output port 3, for exporting first coordinate points and second coordinate points, first coordinate points with
The distance between described second coordinate points are used to characterize the degree of contention between the KEY PRODUCTS and the competing product.This reality
Apply in example, first coordinate points and second coordinate points are graphically shown, specifically, the output port
3 include：
Memory cell 31, for storing the coordinate of the KEY PRODUCTS and the coordinate of the competing product.
Filter element 32, for filtering the parameter shown in the chart, the parameter product array includes
One or more in parameter.
Color management unit 33, for first coordinate points and second coordinate points point to be shown in the chart
Mix colours.For example, first coordinate points are colored as into red, second coordinate points are colored as yellow etc., pass through color
Distinguish, the chart can understand the position intuitively reflected where KEY PRODUCTS and competing product.
The image-drawing unit 34, for exporting in the chart, the chart shown with first coordinate points and described
Second coordinate points, it is also shown that have filtering after parameter, and first coordinate points and second coordinate points color according to
The color dyes of distribution.
So that the chart can be for two-dimentional Cartesian diagram as an example, the chart effect that the output port 3 is exported can be such as Fig. 2
It is shown.In figure, KEY PRODUCTS is located at (0,0) place, and competing product is distributed in around KEY PRODUCTS, and all products are all located at original
Point is the center of circle, and radius is in 1 circle.The competing product of circumferential edges at the distance of distance focal point product 1.0 is produced with focus
Product are completely uncorrelated (correlation=0.0).This means client at the edge of circle does not see KEY PRODUCTS and competing product
Between any general character.Competing product and KEY PRODUCTS height correlation near KEY PRODUCTS.For example, with KEY PRODUCTS phase
Than the correlation for the competing product that distance is 0.1 is 0.9.This means most of clients regard KEY PRODUCTS and competing product
For close substitute.The competitive radar asorbing paint of the present embodiment two-dimentional visual angle of multidimensional phenomenon.When competing product is assembled each other
When together, this shows these competing products inherently close substitute each other.For example, competition brand can have many
Intensive product.
Although the foregoing describing the embodiment of the present invention, it will be appreciated by those of skill in the art that these
It is merely illustrative of, protection scope of the present invention is defined by the appended claims.Those skilled in the art is not carrying on the back
On the premise of principle and essence from the present invention, various changes or modifications can be made to these embodiments, but these are changed
Protection scope of the present invention is each fallen within modification.
Claims (8)
1. a kind of competitive market simulation system, it is characterised in that including：
Input port, the product collection for inputting market, the product collection include KEY PRODUCTS and in the market with the focus
Product has the competing product of competitive relation；
Radar, the coordinate for setting the KEY PRODUCTS are competed, and calculates the competing product and is produced relative to the focus
The coordinate of product；
Output port, is used to characterize the first coordinate points of the KEY PRODUCTS and for characterizing the competing product for exporting
Second coordinate points, the distance between first coordinate points and second coordinate points be used to characterizing the KEY PRODUCTS with it is described
Degree of contention between competing product.
2. competitive market simulation system as claimed in claim 1, it is characterised in that the product collection includes：Product array
With WTP matrixes, the input port includes：
Product array input block, for inputting the product array, the product array includes having competitive relation in market
Product, when a product in the product array is KEY PRODUCTS, remaining product in the product array is competition
Product；
WTP Input matrix units, for inputting the WTP matrixes, the WTP matrixes include an at least virtual client for described
The willingness to pay value of product.
3. competitive market simulation system as claimed in claim 2, it is characterised in that the product array includes the product
Title, the product array input block, which is additionally operable to choose one or more parameters from following parameter, adds the product number
Group：The classification belonging to serial, described product belonging to the quantity of the product, the product, the brand belonging to the product, sell
Sell shop or platform, the position in the shop, the input of the product and the profit of the product.
4. competitive market simulation system as claimed in claim 1, it is characterised in that the competition radar is used to set described
The coordinate of KEY PRODUCTS is the origin of coordinates, and seat of the competing product relative to the KEY PRODUCTS is calculated in rectangular coordinate system
Mark, and by the coordinate transformation calculated into polar coordinate system.
5. competitive market simulation system as claimed in claim 4, it is characterised in that the competition radar is additionally operable to calculate institute
State the relative size of the first coordinate points and second coordinate points, first coordinate points and second coordinate points it is relatively large
The relative prevalence of the small quantity for being proportional to the KEY PRODUCTS and the quantity of the competing product.
6. competitive market simulation system as claimed in claim 5, it is characterised in that the output port includes：
Image-drawing unit, for exporting in chart, the chart shown with first coordinate points and second coordinate points.
7. competitive market simulation system as claimed in claim 6, it is characterised in that the output port also includes：
Memory cell, for storing the coordinate of the KEY PRODUCTS and the coordinate of the competing product；
Filter element, for filtering in the parameter shown in the chart, the parameter that the parameter includes for the product array
One or more；
Color management unit, for first coordinate points to be shown in the chart and second coordinate points distribution face
Color；
Also illustrate the parameter after filtering in the chart of image-drawing unit output, and first coordinate points and described
The color of second coordinate points according to distribution color dyes.
8. competitive market simulation system as claimed in claim 6, it is characterised in that the chart is two-dimentional Cartesian diagram.
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| CN201611155680.XA CN107067079A (en) | 2016-12-14 | 2016-12-14 | Competitive market simulation system |
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| CN201611155680.XA CN107067079A (en) | 2016-12-14 | 2016-12-14 | Competitive market simulation system |
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Citations (6)
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| CN104285233A (en) * | 2013-05-07 | 2015-01-14 | 文化便利俱乐部株式会社 | Market research and analysis system |
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-
2016
- 2016-12-14 CN CN201611155680.XA patent/CN107067079A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101836218A (en) * | 2007-08-24 | 2010-09-15 | 沃尔玛百货有限公司 | Rfid promotional compliance |
| CN102096876A (en) * | 2009-12-15 | 2011-06-15 | 翁国雄 | Re-pricing method for product price |
| CN102184456A (en) * | 2010-03-31 | 2011-09-14 | 詹亚辉 | Enterprise resource planning multi-organization business operation sand table system |
| CN101908190A (en) * | 2010-07-29 | 2010-12-08 | 中国电力科学研究院 | Radar chart index expression method for analysis and evaluation on power market |
| CN104285233A (en) * | 2013-05-07 | 2015-01-14 | 文化便利俱乐部株式会社 | Market research and analysis system |
| CN104714955A (en) * | 2013-12-14 | 2015-06-17 | 上海莞东拿信息科技有限公司 | Novel sale merchandise type gathering analysis system suitable for mold manufacturing enterprise |
Non-Patent Citations (1)
| Title |
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| 周江: "面向新产品开发的市场调查理论及应用研究", 《中国优秀博硕士学位论文全文数据库(硕士)社会科学Ⅰ辑(经济政治与法律)》 * |
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