A kind of method and device for playing multi-medium data
Technical field
The present invention relates to Digital object identifier field, more particularly to a kind of method and device for playing multi-medium data.
Background technology
In tv broadcasting technology field, the transmission of image information is mainly one-way transmission, mainly there is following three kinds of transmission means:Satellite (English:Satellite) transmission means, wired (English:Cable) transmission means, ground (English:Terrestrial) transmission means.Wherein, satellite transmission schemes and terrestrial transmission mode are that source will compress the image information after multiplexing by transmitter broadcast transmission by different wireless frequency spectrum signals, and terminal is (such as:Set top box or television set) signal of air broadcast is received, and the signal received is demodulated and decoded, then shown, presented to audience on screen, whole transmitting procedure is all One-to-All Broadcast processing from source to terminal.For wire transmission mode, possess return path, interaction can be realized between terminal and source, but the problems such as being due to high cost and operator's business model, using fewer, therefore, the transmission of current image information mainly uses satellite transmission schemes and terrestrial transmission mode.
With the development of tv broadcasting technology, many business are also developed, such as television advertisement service, typical ways of presentation is exactly to carry out region segmentation on the tv screen, the video information that a part of region displaying is televised, a part of region shows the advertising message inserted in video information, as shown in Figure 1, so, there is the defect that video service quality is relatively low, Consumer's Experience is poor.
In summary, the mode for TV information being played at present has that video service quality is relatively low, the poor defect of Consumer's Experience.
The content of the invention
The embodiment of the present invention provides a kind of method and device for playing multi-medium data, and to solve, video service quality present in prior art is relatively low, influence the defect of Consumer's Experience.
First aspect there is provided it is a kind of play multi-medium data method, including:
Network source end equipment obtains the first data flow of the data message of broadcasting to be concealed;
First data flow is superimposed to the second data flow of the multimedia data information of broadcasting to be shown by the network source end equipment with default superposition duration, default superposition interval, by the blended data streaming after superposition to apparatus for media playing, to cause the apparatus for media playing to play out;
The default superposition duration is less than or equal to 1/24 second, and the default superposition interval is more than or equal to 24 frames.
With reference in a first aspect, in the first possible implementation, the network source end equipment to apparatus for media playing, specifically includes the blended data streaming after superposition:
The network source end equipment is by the mixed data flow after superposition, by transmitting the channel transfer of second data flow to the apparatus for media playing.
With reference to first aspect, and the first possible implementation of first aspect, in second of possible implementation, after the network source end equipment mixes first data flow with the default superposition duration, the default superposition interval with second data flow, before the data stream transmitting after superposition to the apparatus for media playing, in addition to:
The network source end equipment zooms in and out the mixed data flow, color, acoustic processing.
With reference in a first aspect, and first aspect the first to second possible implementation, in the third possible implementation, the data message of the broadcasting to be concealed includes at least one of product information, shopping information, film review information.
Second aspect there is provided it is a kind of play multi-medium data method, including:
Apparatus for media playing receives the first data flow, the second data flow of the multimedia data information of broadcasting to be shown of the data message of broadcasting to be concealed;
First data flow is superimposed to second data flow by the apparatus for media playing with default superposition duration, default superposition interval, and the mixed data flow after superposition is played out;
The default superposition duration is less than or equal to 1/24 second, and the default superposition interval is more than or equal to 24 frames.
With reference to second aspect, in the first possible implementation, the apparatus for media playing is received and treated
The first data flow, the second data flow of the multimedia data information of broadcasting to be shown for the data message played are hidden, is specifically included:
The apparatus for media playing receives first data flow by first passage, receives second data flow by second channel.
With reference to second aspect, and the first possible implementation of second aspect, in second of possible implementation, first data flow is superimposed to after second data flow by the apparatus for media playing with default superposition duration, default superposition interval, before data flow after superposition is played out, in addition to:
The apparatus for media playing zooms in and out the mixed data flow, color, acoustic processing.
With reference to the first to second possible implementation of second aspect, and second aspect, in the third possible implementation, the data message of the broadcasting to be concealed includes at least one of product information, shopping information, film review information.
The third aspect there is provided a kind of network source end equipment, including:
Acquiring unit, the first data flow of the data message for obtaining broadcasting to be concealed;
Superpositing unit, the second data flow of the multimedia data information for first data flow to be superimposed to broadcasting to be shown with default superposition duration, default superposition interval;
Transmitting element, for by the blended data streaming after superposition to apparatus for media playing, to cause the apparatus for media playing to play out;
The default superposition duration is less than or equal to 1/24 second, and the default superposition interval is more than or equal to 24 frames.
With reference to the third aspect, in the first possible implementation, the transmitting element specifically for:
By the mixed data flow after superposition, by transmitting the channel transfer of second data flow to the apparatus for media playing.
With reference to the third aspect, and the first possible implementation of the third aspect, in second of possible implementation, the network source end equipment also include processing unit, the processing unit be used for the mixed data flow is zoomed in and out, color, acoustic processing.
With reference to the first to second possible implementation of the third aspect, and the third aspect, at the third
In possible implementation, the data message of the broadcasting to be concealed includes at least one of product information, shopping information, film review information.
Fourth aspect there is provided a kind of apparatus for media playing, including:
Receiving unit, the first data flow, the second data flow of the multimedia data information of broadcasting to be shown of the data message for receiving broadcasting to be concealed;
Superpositing unit, for first data flow to be superimposed into second data flow with default superposition duration, default superposition interval;
Broadcast unit, for the mixed data flow after superposition to be played out;
The default superposition duration is less than or equal to 1/24 second, and the default superposition interval is more than or equal to 24 frames.
With reference to fourth aspect, in the first possible implementation, the receiving unit specifically for:
First data flow is received by first passage, second data flow is received by second channel.
With reference to fourth aspect, and the first possible implementation of fourth aspect, in second of possible implementation, the apparatus for media playing also include processing unit, the processing unit be used for the mixed data flow is zoomed in and out, color, acoustic processing.
With reference to the first to second possible implementation of fourth aspect, and fourth aspect, in the third possible implementation, the data message of the broadcasting to be concealed includes at least one of product information, shopping information, film review information.
A kind of method for playing multi-medium data is proposed in the embodiment of the present invention, this method is:Network source end equipment obtains the first data flow of the data message of broadcasting to be concealed;First data flow is superimposed to the second data flow of the multimedia data information of broadcasting to be shown by the network source end equipment with default superposition duration, default superposition interval, by the blended data streaming after superposition to apparatus for media playing, to cause the apparatus for media playing to play out;The default superposition duration is less than or equal to 1/24 second, the default superposition interval is more than or equal to 24 frames, in this scenario, when the first data flow and the second datastream, default superposition duration is less than or equal to 1/24 second, the default superposition interval is more than or equal to 24 frames, and default superposition duration and default superposition interval are when being satisfied by above-mentioned condition, user is can not to see the information that the first data flow of broadcasting is presented, the information that the second data flow is presented can only be seen, therefore, improve
Video service quality, and Consumer's Experience.
Brief description of the drawings
Fig. 1 is television advertisement service display schematic diagram in the prior art;
Fig. 2A is a kind of flow chart of broadcasting multi-medium data in the embodiment of the present invention;
Fig. 2 B are a kind of equipment Organization Chart of broadcasting multi-medium data in the embodiment of the present invention;
Fig. 3 A are another flow chart of broadcasting multi-medium data in the embodiment of the present invention;
Fig. 3 B are another equipment Organization Chart of broadcasting multi-medium data in the embodiment of the present invention;
Fig. 4 is the embodiment of broadcasting multi-medium data in the embodiment of the present invention;
Fig. 5 A are a kind of structural representation of network source end equipment in the embodiment of the present invention;
Fig. 5 B are another structural representation of network source end equipment in the embodiment of the present invention;
Fig. 6 A are a kind of structural representation of apparatus for media playing in the embodiment of the present invention;
Fig. 6 B are another structural representation of apparatus for media playing in the embodiment of the present invention.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is a part of embodiment of the invention, rather than whole embodiments.Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art are obtained under the premise of creative work is not made belongs to the scope of protection of the invention.
Hereinafter, the used principle in the application is described, in order to skilled artisan understands that.
With the development of television production technology, digital television program signal is typically shown using 120 frames that 30 frames are per second, 60 frames are per second or higher speed per second.Main cause is according to so-called persistance of human vision, visual persistence phenomenon be light to the vision produced by retina after light fails, still retain the phenomenon of a period of time, producing cause is caused by the reaction speed of optic nerve, the maximum duration of optic nerve is 20 a quarters second, the above-mentioned basis for being the formation of the visual medias such as animation, film and propagating.
Vision is actually the crystalline lens imaging by eyes, and photosensory cell is photosensitive, and converts optical signals to neuroelectricity, passes brain back and causes human visual.The photosensitive of photosensory cell is to lean on some photopigments, and the formation of photopigment needs certain time, and which forms the mechanism of suspenopsia.Around this principle, if the display time of television image is less than 20 a quarters second, television image would become hard to form vision imaging on naked eyes.
When digital television program signal is acquired and shown using the high-speed that 30 frames are per second, 60 frames are per second or 120 frames are per second, the content of picture must have continuity, if that is image content only has 1 frame or shorter time, the human eye of user may will be unable to see.
The terms "and/or", only a kind of incidence relation for describing affiliated partner, represents there may be three kinds of relations, for example, A and/or B, can be represented:Individualism A, while there is A and B, these three situations of individualism B.In addition, letter "/" herein, it is a kind of relation of "or" to typically represent forward-backward correlation object.
The preferred embodiment of the present invention is described in detail with reference to Figure of description, it should be understood that, preferred embodiment described herein is merely to illustrate and explain the present invention, it is not intended to limit the present invention, and in the case where not conflicting, the feature in embodiment and embodiment in the application can be mutually combined.
The preferred embodiment of the present invention is described in detail below in conjunction with the accompanying drawings.
Refering to shown in Fig. 2A, in the embodiment of the present invention, a kind of flow for playing multi-medium data is as follows, and equipment framework is as shown in Figure 2 B:
Step 200:Network source end equipment obtains the first data flow of the data message of broadcasting to be concealed;
Step 210:First data flow is superimposed to the second data flow of the multimedia data information of broadcasting to be shown by network source end equipment with default superposition duration, default superposition interval, by the blended data streaming after superposition to apparatus for media playing, to cause apparatus for media playing to play out;Default superposition duration is less than or equal to 1/24 second, presets superposition interval and is more than or equal to 24 frames.
In the embodiment of the present invention, network source end equipment has diversified forms, optionally, can be the combination of encoder or source studio equipment or two kinds of equipment, it is, of course, also possible to be other equipment, is no longer described in detail one by one herein.
In the embodiment of the present invention, network source end equipment is by the blended data streaming after superposition to media play
The mode of equipment has a variety of, optionally, can be in the following way:
Network source end equipment is by the mixed data flow after superposition, by transmitting the channel transfer of the second data flow to apparatus for media playing.
In actual applications, the second data flow has the channel transfer of oneself to apparatus for media playing, and still, even if the first datastream to the second data flow, mixed data flow is also by transmitting the channel transfer of the second data flow to apparatus for media playing.
In the embodiment of the present invention, in order to improve the play quality of multi-medium data, and improve Consumer's Experience, after network source end equipment mixes the first data flow with default superposition duration, default superposition interval with the second data flow, before the data stream transmitting after superposition to apparatus for media playing, in addition to following operation:
Network source end equipment zooms in and out mixed data flow, color, acoustic processing.
Above-mentioned simply to teach three examples specifically handled, in actual applications, also various other treatment technologies are no longer described in detail one by one herein.
In the embodiment of the present invention, optionally, the data message of broadcasting to be concealed includes at least one of product information, shopping information, film review information.
In the embodiment of the present invention, optionally, the first data flow, when display device is shown, can be shown in the form of Quick Response Code, can also be shown in the form of a link when playing.
In the embodiment of the present invention, optionally, apparatus for media playing can be set top box.
The mixed data flow process of first datastream to the second data flow can be used satellite transmission means by network source end equipment, or cable transmission means, or blended data is streamed to apparatus for media playing (such as set top box or display device terminal device) by terrestrail transmission means, apparatus for media playing remains in that the speed of network source end equipment transmission carries out inversely processing and broadcasting, if the transmission rate of network source end equipment is the speed that 30 frames are per second or 60 frames are per second or 120 frames are per second, apparatus for media playing is still played out with the speed that 30 frames are per second or 60 frames are per second or 120 frames are per second, at this time, it is superimposed to the short time of the second data flow and the data message picture of first data flow at long interval is also reduced, but user's human eye can not see the data message picture of superposition from display device.
Hiding the data message human eye played can not see, with the development of the development of cell-phone camera technology, especially high speed camera technology, and mobile phone camera gathers the ability more and more higher of information, many cameras
Sample rate be maintained at 30 frames it is per second more than, and have higher and higher development trend.Utilize the technical characteristic of high speed camera, the mixed data flow of above-mentioned broadcasting is after display device is shown, the picture that display device is presented is scanned or data sampling, the data message that the first data flow that now mobile phone can extract the human eye presented in display device and can not see is characterized, by mobile phone extract after handled.
For example, movie TV programs are implanted into some soft advertisement, general spectators simply see that some commodity is very attractive in the story of a play or opera, but general is difficult the brand for knowing correlation at once, let alone other characteristics of commodity, the broadcast mode provided using the embodiment of the present invention, trade company can be played out merchandise news and purchase information by the first datastream in the second data flow, if user is interested in some commodity, the picture televised is scanned using mobile phone can just obtain the merchandise news of correlation, or even directly buy.
Above-mentioned to tell about, network source end equipment is by the first datastream to the second data flow, in the application or apparatus for media playing is overlapped, and detailed process is as follows.
Refering to shown in Fig. 3 A, in the embodiment of the present invention, another flow for playing multi-medium data is as follows, and equipment framework is as shown in Figure 3 B:
Step 300:Apparatus for media playing receives the first data flow, the second data flow of the multimedia data information of broadcasting to be shown of the data message of broadcasting to be concealed;
Step 310:First data flow is superimposed to the second data flow by apparatus for media playing with default superposition duration, default superposition interval, and the mixed data flow after superposition is played out;Default superposition duration is less than or equal to 1/24 second, presets superposition interval and is more than or equal to 24 frames.
In the embodiment of the present invention, the first data flow, the mode of the second data flow of the multimedia data information of broadcasting to be shown that apparatus for media playing receives the data message of broadcasting to be concealed have a variety of, optionally, can be in the following way:
Apparatus for media playing receives the first data flow by first passage, receives the second data flow by second channel.
That is, the first data flow and the second data flow are, by different channel transfer to apparatus for media playing, then to be mixed by apparatus for media playing.
In the embodiment of the present invention, in order to improve the quality of service of multi-medium data, and offer Consumer's Experience,
Further, the first data flow is superimposed to after the second data flow by apparatus for media playing with default superposition duration, default superposition interval, before the data flow after superposition is played out, in addition to following operation:
Apparatus for media playing zooms in and out mixed data flow, color, acoustic processing.
Above-mentioned simply to teach three examples specifically handled, in actual applications, also various other treatment technologies are no longer described in detail one by one herein
In the embodiment of the present invention, optionally, the data message of broadcasting to be concealed includes at least one of product information, shopping information, film review information.
In the embodiment of the present invention, optionally, the first data flow, when display device is shown, can be shown in the form of Quick Response Code, can also be shown in the form of a link when playing.
In the embodiment of the present invention, optionally, apparatus for media playing can be set top box.
Hiding the data message human eye played can not see, with the development of the development of cell-phone camera technology, especially high speed camera technology, mobile phone camera gathers the ability more and more higher of information, the sample rate of many cameras be maintained at 30 frames it is per second more than, and have higher and higher development trend.Utilize the technical characteristic of high speed camera, the mixed data flow of above-mentioned broadcasting is after display device is shown, the picture that display device is presented is scanned or data sampling, the data message that the first data flow that now mobile phone can extract the human eye presented in display device and can not see is characterized, by mobile phone extract after handled.
For example, movie TV programs are implanted into some soft advertisement, general spectators simply see that some commodity is very attractive in the story of a play or opera, but general is difficult the brand for knowing correlation at once, let alone other characteristics of commodity, the broadcast mode provided using the embodiment of the present invention, trade company can be played out merchandise news and purchase information by the first datastream in the second data flow, if user is interested in some commodity, the picture televised is scanned using mobile phone can just obtain the merchandise news of correlation, or even directly buy.
Embodiment, concrete application scene given below, the process for playing TV data information, make and being described in further detail, as shown in Figure 4 for a better understanding of the present invention:
Step 400:Network source end equipment obtains the first data flow of advertising data information;
Step 410:A length of 1/48 second when first data flow is superimposed by network source end equipment to preset, preset the second data flow that superposition is superimposed to TV data information at intervals of 48 frames;
Step 420:Network source end equipment zooms in and out mixed data flow, color, acoustic processing;
Step 430:Network source end equipment is by the mixed data flow after processing by transmitting the channel transfer of TV data information to set top box;
Step 440:Set top box transmits the data flow of the mixing received to television set according to network source end equipment transmission rate identical transmission rate;
Step 450:Television set is shown the mixed data flow that the set top box received is transmitted.
Based on the technical scheme of above-mentioned correlation method, refering to shown in Fig. 5 A, the embodiment of the present invention provides a kind of network source end equipment, and network source end equipment includes acquiring unit 50, superpositing unit 51 and transmitting element 52, wherein:
Acquiring unit 50, the first data flow of the data message for obtaining broadcasting to be concealed;
Superpositing unit 51, the second data flow of the multimedia data information for the first data flow to be superimposed to broadcasting to be shown with default superposition duration, default superposition interval;
Transmitting element 52, for by the blended data streaming after superposition to apparatus for media playing, to cause apparatus for media playing to play out;
Default superposition duration is less than or equal to 1/24 second, presets superposition interval and is more than or equal to 24 frames.
In the embodiment of the present invention, optionally, transmitting element 52 specifically for:
By the mixed data flow after superposition, by transmitting the channel transfer of the second data flow to apparatus for media playing.
In the embodiment of the present invention, further, network source end equipment also include processing unit 53, processing unit 53 be used for mixed data flow is zoomed in and out, color, acoustic processing.
In the embodiment of the present invention, optionally, the data message of broadcasting to be concealed includes at least one of product information, shopping information, film review information.
Based on the technical scheme of above-mentioned correlation method, refering to shown in Fig. 5 B, the embodiment of the present invention provides a kind of network source end equipment, and network source end equipment includes receiver 500, processor 510 and transmitter 520, wherein:
Receiver 500, the first data flow of the data message for obtaining broadcasting to be concealed;
Processor 510, for the first data flow to be superimposed to and be treated with default superposition duration, default superposition interval
Show the second data flow of the multimedia data information played;
Transmitter 520, for by the blended data streaming after superposition to apparatus for media playing, to cause apparatus for media playing to play out;
Default superposition duration is less than or equal to 1/24 second, presets superposition interval and is more than or equal to 24 frames.
In the embodiment of the present invention, optionally, transmitter 520 specifically for:
By the mixed data flow after superposition, by transmitting the channel transfer of the second data flow to apparatus for media playing.
In the embodiment of the present invention, further, processor 510 is additionally operable to, mixed data flow is zoomed in and out, color, acoustic processing.
In the embodiment of the present invention, optionally, the data message of broadcasting to be concealed includes at least one of product information, shopping information, film review information.
Based on the technical scheme of above-mentioned correlation method, refering to shown in Fig. 6 A, the embodiment of the present invention provides a kind of apparatus for media playing, and media play includes receiving unit 60, superpositing unit 61 and broadcast unit 62, wherein:
Receiving unit 60, the first data flow, the second data flow of the multimedia data information of broadcasting to be shown of the data message for receiving broadcasting to be concealed;
Superpositing unit 61, for the first data flow to be superimposed into the second data flow with default superposition duration, default superposition interval;
Broadcast unit 62, for the mixed data flow after superposition to be played out;
Default superposition duration is less than or equal to 1/24 second, presets superposition interval and is more than or equal to 24 frames.
In the embodiment of the present invention, optionally, receiving unit 60 specifically for:
First data flow is received by first passage, the second data flow is received by second channel.
In the embodiment of the present invention, further, apparatus for media playing also include processing unit 63, processing unit 63 be used for mixed data flow is zoomed in and out, color, acoustic processing.
In the embodiment of the present invention, optionally, the data message of broadcasting to be concealed includes at least one of product information, shopping information, film review information.
Based on the technical scheme of above-mentioned correlation method, refering to shown in Fig. 6 B, the embodiment of the present invention provides a kind of
Apparatus for media playing, media play includes receiver 600, processor 610, wherein:
Receiver 600, the first data flow, the second data flow of the multimedia data information of broadcasting to be shown of the data message for receiving broadcasting to be concealed;
Processor 610, for the first data flow to be superimposed into the second data flow with default superposition duration, default superposition interval;
Processor 610 is additionally operable to, and the mixed data flow after superposition is played out;
Default superposition duration is less than or equal to 1/24 second, presets superposition interval and is more than or equal to 24 frames.
In the embodiment of the present invention, optionally, receiver 600 specifically for:
First data flow is received by first passage, the second data flow is received by second channel.
In the embodiment of the present invention, further, processor 610 is additionally operable to, mixed data flow is zoomed in and out, color, acoustic processing.
In the embodiment of the present invention, optionally, the data message of broadcasting to be concealed includes at least one of product information, shopping information, film review information.
The present invention is flow chart and/or block diagram with reference to method according to embodiments of the present invention, equipment (system) and computer program product to describe.It should be understood that can by the flow in each flow and/or square frame and flow chart and/or block diagram in computer program instructions implementation process figure and/or block diagram and/or square frame combination.These computer program instructions can be provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices to produce a machine so that produce the device for being used for realizing the function in one flow of flow chart or multiple flows and/or one square frame of block diagram or multiple square frames by the instruction of the computing device of computer or other programmable data processing devices.
These computer program instructions may be alternatively stored in the computer-readable memory that computer or other programmable data processing devices can be guided to work in a specific way, so that the instruction being stored in the computer-readable memory, which is produced, includes the manufacture of command device, the command device realizes the function in one flow of flow chart or multiple flows and/or one square frame of block diagram or multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that series of operation steps is performed on computer or other programmable devices computer implemented to produce
Processing, so that the instruction performed on computer or other programmable devices provides the step of being used to realize the function in one flow of flow chart or multiple flows and/or one square frame of block diagram or multiple square frames.
Although preferred embodiments of the present invention have been described, but those skilled in the art once know basic creative concept, then other change and modification can be made to these embodiments.So, appended claims are intended to be construed to include preferred embodiment and fall into having altered and changing for the scope of the invention.
Obviously, those skilled in the art can carry out the spirit and scope of various changes and modification without departing from the embodiment of the present invention to the embodiment of the present invention.So, if these modifications and variations of the embodiment of the present invention belong within the scope of the claims in the present invention and its equivalent technologies, then the present invention is also intended to comprising including these changes and modification.