CN106954207A

CN106954207A - A kind of method and device for the account attributes value for obtaining target terminal

Info

Publication number: CN106954207A
Application number: CN201710278832.3A
Authority: CN
Inventors: 張瑋杰; 何锐邦; 戴云峰
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2017-04-25
Filing date: 2017-04-25
Publication date: 2017-07-14
Anticipated expiration: 2037-04-25
Also published as: CN106954207B

Abstract

The invention discloses a kind of method and device for the account attributes value for obtaining target terminal, belong to Internet technical field.This method includes：Obtain each self-corresponding site tabs of n WLAN that target terminal is accessed within a predetermined period of time, obtain m sample terminal of at least one WLAN accessed within a predetermined period of time in n WLAN, the corresponding site tabs of WLAN accessed according to each self-corresponding account attributes value of m sample terminal and each sample terminal, calculate the corresponding account attributes value of target terminal.The generality connected due to WLAN, the present invention passes through the account attributes value according to the sample terminal that same WLAN is accessed with target terminal, the account attributes value for obtaining the target terminal is calculated, the degree of accuracy and the coverage rate of the account attributes value of user is improved.

Description

Method and device for acquiring account attribute value of target terminal

Technical Field

The embodiment of the invention relates to the technical field of internet, in particular to a method and a device for acquiring an account attribute value of a target terminal.

Background

The attribute value of the user account can reflect the attribute information of the user account, including but not limited to the wealth value, credit value, grade and the like of the user account.

Currently, the method for obtaining account attribute values is to determine account attribute values corresponding to user accounts according to related contents filled by users when the users register the accounts or when the users perform questionnaire survey.

However, in the above method, the user does not fill or selectively fill part of the related content in order to save time, which results in low coverage and accuracy of the acquired account attribute values.

Disclosure of Invention

In order to solve the problem that the coverage rate and the accuracy of the acquired account attribute value are not high, the embodiment of the invention provides a method and a device for acquiring the account attribute value of a target terminal. The technical scheme is as follows:

in a first aspect, a method for obtaining an account attribute value of a target terminal is provided, where the method includes:

acquiring n Wireless Local Area Networks (WLAN) accessed by a target terminal within a preset time period, wherein n is a positive integer;

acquiring place tags corresponding to the n wireless local area networks, wherein the place tags corresponding to the wireless local area networks are used for representing attribute information of areas covered by the wireless local area networks;

acquiring m sample terminals, wherein the sample terminals are terminals accessed to at least one wireless local area network in the n wireless local area networks within the preset time period, and m is a positive integer;

acquiring account attribute values corresponding to the m sample terminals respectively, wherein the account attribute values are used for indicating attribute information of accounts corresponding to the terminals;

and calculating the account attribute value corresponding to the target terminal according to the account attribute value corresponding to each sample terminal and the place label corresponding to the wireless local area network accessed by each sample terminal.

In a second aspect, an apparatus for obtaining an account attribute value of a target terminal is provided, where the apparatus includes:

the first acquisition module is used for acquiring n wireless local area networks accessed by a target terminal within a preset time period, wherein n is a positive integer;

a second obtaining module, configured to obtain location tags corresponding to the n wireless local area networks, where the location tags corresponding to the wireless local area networks are used to represent attribute information of an area covered by the wireless local area networks;

a third obtaining module, configured to obtain m sample terminals, where a sample terminal is a terminal that accesses at least one of the n wireless local area networks within the predetermined time period, and m is a positive integer;

a fourth obtaining module, configured to obtain account attribute values corresponding to the m sample terminals, where the account attribute values are used to indicate attribute information of accounts corresponding to the terminals;

and the calculation module is used for calculating the account attribute value corresponding to the target terminal according to the account attribute value corresponding to each sample terminal and the place label corresponding to the wireless local area network accessed by each sample terminal.

The technical scheme provided by the embodiment of the invention can bring the following beneficial effects:

due to the universality of wireless local area network connection, the embodiment of the invention obtains the place labels corresponding to n wireless local area networks accessed by the target terminal in a preset time period through the server, obtains m sample terminals accessed to at least one wireless local area network in the preset time period, and calculates the account attribute value corresponding to the target terminal according to the account attribute value corresponding to each sample terminal and the place label corresponding to the wireless local area network accessed by each sample terminal; on one hand, the server calculates the account attribute value of the target terminal according to the account attribute value of the sample terminal which is accessed into the same wireless local area network with the target terminal, so that the accuracy of the account attribute value is improved; on the other hand, the server calculates account attribute values by using the terminal, so that more user accounts have account attribute values, and the coverage rate of the account attribute values is improved.

Drawings

FIG. 1 is a schematic illustration of an implementation environment provided by one embodiment of the invention;

fig. 2 is a flowchart of a method for obtaining an account attribute value of a target terminal according to an embodiment of the present invention;

fig. 3 is a flowchart of a method for obtaining an account attribute value of a target terminal according to another embodiment of the present invention;

fig. 4 is a schematic diagram of a topology network involved in a method for obtaining an account attribute value of a target terminal according to another embodiment of the present invention;

FIG. 5 is a schematic diagram illustrating a method for obtaining account attribute values of a target terminal according to another embodiment of the present invention;

fig. 6 is a block diagram of an apparatus for obtaining an account attribute value of a target terminal according to an embodiment of the present invention;

fig. 7 is a block diagram of an apparatus for obtaining account attribute values of a target terminal according to another embodiment of the present invention;

fig. 8 is a schematic structural diagram of a server according to an embodiment of the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention more apparent, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, some terms related to the embodiments of the present invention are explained:

site labeling: refers to the attribute label of the area covered by the wireless local area network. Types of venue tags include private venue tags, semi-public venue tags, and full public venue tags. The private place tag is used for indicating that the area covered by the wireless local area network is a private place (such as a private house, a hotel room, an airport VIP terminal building and the like), the semi-public place tag is used for indicating that the area covered by the wireless local area network is a semi-public place (such as a company, a restaurant, a school and the like), and the fully-public place tag is used for indicating that the area covered by the wireless local area network is a fully-public place (such as an airport, a high-speed rail station, a hospital, a shopping mall, a hotel lobby, a bank lobby and the like).

Account attribute value: refers to the attribute value of the user account (account number for short) corresponding to the terminal. Account attribute values include, but are not limited to, account wealth values, account credit values, account ratings, and the like.

A terminal: including a target terminal and a sample terminal. The target terminal is a terminal corresponding to the account of the attribute value to be determined. The sample terminal refers to a terminal whose attribute value is known and which is connected to the same wireless lan with or without the target terminal within a predetermined period of time.

Connection information: the information generated after the terminal accesses the wireless local area network comprises the information of the terminal and the related information of the accessed wireless local area network. In the embodiment of the invention, the connection information comprises the equipment identification and the network identification of the accessed wireless local area network. The device identifier is used to uniquely identify the terminal, for example, the device identifier is an IMEI (International Mobile Equipment Identity) of the terminal.

Access terminal information: including connection information for each terminal accessing a wireless local area network.

Network identification: the identifier is used for uniquely identifying the wireless local area network, for example, the network identifier is a wireless signal identifier corresponding to the wireless local area network to which the terminal accesses, or is a Media Access Control (MAC) address of a wireless Access Point (AP) device of the wireless local area network, or is another identifier which has uniqueness and can characterize the wireless local area network; the wireless AP device may be a wireless routing device. In the embodiment of the present invention, only the network identifier is taken as an example of the MAC address of the wireless AP device.

Network information: relevant information for distinguishing different wireless local area networks. The network information includes, but is not limited to, at least one of a network name of the wireless local area network, geographical location information, device information, a total number of connected devices, and a connection active time period.

It should be noted that, in the embodiment of the present invention, the type of the Wireless local area network is not limited, and the Wireless local area network is only exemplified as a Wireless Fidelity (WiFi) network.

Referring to fig. 1, a schematic diagram of an implementation environment provided by an embodiment of the present invention is shown, where the implementation environment includes a terminal 110, a WiFi device 120, and a server 130.

The terminals 110 include a target terminal and at least one sample terminal. The terminal 110 is an electronic device having a WiFi access function. The electronic device is a smart phone, a tablet computer, a portable personal computer or the like. With the WiFi access function, when there is a WiFi network in the environment where the terminal 110 is located, the terminal 110 can access the corresponding WiFi network and perform internet access.

The terminal 110 and the WiFi device 120 are connected through a wireless network.

The WiFi device 120 is a gateway device providing a WiFi network, for example, the WiFi device 120 is a wireless router or an electronic device turning on a routing function. When the terminal 110 enters the coverage of the WiFi network of the WiFi device 120 (if the corresponding key information exists in the WiFi device 120, the key information is entered), the terminal 110 establishes a wireless connection with the WiFi device 120.

Optionally, the terminal 110 sends the connection information to the server 130 through the WiFi device 120.

The terminal 110 is connected to the server 130 through a wired or wireless network. The server 130 is a server, a server cluster composed of a plurality of servers, or a cloud computing center.

In the embodiment of the present invention, the terminal 110 may send the connection information to the server 130 through the WiFi device 120, or may directly interact with the server 130, so as to automatically connect to the WiFi network at the location.

In one possible embodiment, the terminal 110 is installed and runs a wireless network management application (app), and accordingly, the server 130 is a background server of the wireless network app. Schematically, as shown in fig. 1, when the terminal 110 starts WiFi scanning and requests to access one of the WiFi networks, the terminal 110 reports a first WiFi connection record to the server 130 through the wireless network management application program, where the WiFi connection record carries the device identifier of the terminal and the network identifier of the WiFi network. After receiving the first WiFi connection record, the server 130 stores the first WiFi connection record in the WiFi log record database 131, and obtains the key information of the WiFi network from the network information database 132 according to the network identifier, and feeds the key information back to the terminal 110 corresponding to the device identifier, so that the terminal 110 accesses the WiFi network according to the key information. When the terminal 110 successfully accesses the WiFi network, reporting a second WiFi connection record to the server 130, and after the server 130 receives the second WiFi connection record, storing the second WiFi connection record in the WiFi log record database 131; when the terminal 11 exits the WiFi network, a third WiFi connection record is reported to the server 130, and after the server 130 receives the third WiFi connection record, the third WiFi connection record is stored in the WiFi log record database 131. In the process from the request for access, the successful access to the exit of the WiFi network, the terminal 110 reports three WiFi connection records to the server 130, and correspondingly, the server stores the three WiFi connection records. Wherein the three WiFi connection records may be considered as one piece of connection information.

Optionally, after the target terminal accesses the WiFi network, the connection information is sent to the server 130 through the wireless network management application, and after receiving the connection information (including the device identifier and the network identifier), the server 130 stores the connection information in the WiFi log record database 131. If the target terminal has accessed n WiFi networks in total within a predetermined time period, the server 130 stores n pieces of corresponding connection information in the WiFi log database 131. Further, the server 130 acquires the location labels corresponding to the n wireless local area networks, and determines that the sample terminal of one of the n wireless local area networks is connected within a predetermined time period, and the server 130 determines the m account attribute values corresponding to the m sample terminals based on the correspondence between the device identifiers of the sample terminals and the account attribute values in the attribute value database 133. The server 130 calculates an account attribute value corresponding to the target terminal according to the account attribute value corresponding to each sample terminal and the location label corresponding to the wireless local area network to which each sample terminal is accessed, and stores the calculated account attribute value in the attribute value database 133.

Optionally, the wireless or wired networks described above use standard communication techniques and/or protocols. The Network is typically the internet, but can be any Network including, but not limited to, a Local Area Network (LAN), a Metropolitan Area Network (MAN), a Wide Area Network (WAN), any combination of mobile, wireline or wireless networks, private or virtual private networks. In some embodiments, data exchanged over a network is represented using techniques and/or formats including Hyper Text Markup Language (HTML), Extensible markup language (XML), and the like. All or some of the links may also be encrypted using conventional encryption techniques such as Secure Socket Layer (SSL), Transport Layer Security (TLS), Virtual Private Network (VPN), internet protocol Security (IPsec), and so on. In other embodiments, custom and/or dedicated data communication techniques may also be used in place of, or in addition to, the data communication techniques described above.

In each embodiment of the present invention, a method for obtaining an account attribute value of a target terminal is schematically illustrated by taking the example that the method is used for the terminal 110 and the server 130 shown in fig. 1.

Referring to fig. 2, a flowchart of a method for obtaining an account attribute value of a target terminal according to an embodiment of the present invention is shown, where this embodiment is exemplified by applying the method to the implementation environment shown in fig. 1, and the method may include the following steps:

step 201, acquiring n wireless local area networks accessed by a target terminal within a preset time period, wherein n is a positive integer.

Optionally, when the target terminal accesses a WiFi network, the SSID (Service Set Identifier), BSSID (Basic Service Set Identifier), and the like of the accessed WiFi network are obtained. Wherein, the SSID is a network name of the WiFi network, and the BSSID is a MAC address (i.e., network identification) of the wireless AP device providing the WiFi network.

Optionally, the target terminal generates the connection information according to the device identifier of the target terminal and the acquired network name and/or network identifier. In a possible implementation manner, the target terminal reports a piece of connection information to the server in a WiFi list manner, where the WiFi list is shown in table one. The WiFi list includes a device identification "003" of the target terminal, a network name of the accessed WiFi network is "WW's Home", and a MAC address of the WiFi network is "EC: 26: CA:7E:38: 39".

Watch 1

Device identification	Network name	MAC address
			003	WW’s Home	EC:26:CA:7E:38:39

Optionally, the server obtains n pieces of connection information reported by the target terminal, and obtains n WiFi networks accessed by the target terminal within a predetermined time period for the network identifier in each piece of connection information.

It should be noted that, for convenience of description, the network identifiers are abbreviated as WiFi1, WiFi2, WiFi3, etc. for illustration.

Step 202, obtaining location tags corresponding to the n wireless local area networks, where the location tags corresponding to the wireless local area networks are used for representing attribute information of areas covered by the wireless local area networks.

Optionally, the server stores a plurality of correspondence between the network identifiers and the location tags in advance, and the server obtains the location tags corresponding to the n network identifiers according to the respective network identifiers of the n WiFi networks. In a possible implementation manner, the server stores a plurality of corresponding relations between the network identifications and the place tags in advance in the form of a place tag list. For example, the server stores in advance: the place label corresponding to the network identifier WiFi1 is a private place label "private house", the place label corresponding to the network identifier WiFi2 is a semi-public place label "company", the place label corresponding to the network identifier WiFi3 is a private place label "hotel room", and the place label corresponding to the network identifier WiFi4 is a fully-public place label "airport".

Step 203, m sample terminals are obtained, where a sample terminal is a terminal that is accessed to at least one of n wireless local area networks within a predetermined time period, and m is a positive integer.

Optionally, the server extracts n network identifiers from the n pieces of connection information according to the n pieces of connection information reported by the target terminal, and searches for a sample terminal corresponding to at least one of the n network identifiers in a predetermined time period, thereby determining m sample terminals that have connected to the same WiFi network as the target terminal in the predetermined time period.

Step 204, obtaining account attribute values corresponding to the m sample terminals, where the account attribute values are used to indicate attribute information of accounts corresponding to the terminals.

Optionally, the attribute value database in the server stores a correspondence between the device identifier of the sample terminal and the account attribute value.

Optionally, the account attribute value is an account level, and the types of the account level include a first level, a second level, a third level, a fourth level, and a fifth level.

The expression form of the account level includes, but is not limited to, a numerical value, a letter or a character. Schematically, a first scale is represented by the number "1", a second scale is represented by the number "2", a third scale is represented by the number "3", a fourth scale is represented by the number "4", and a fifth scale is represented by the number "5".

As shown in table two, the account attribute value set stores a device identifier "001" and a corresponding account attribute value "5", a device identifier "002" and a corresponding account attribute value "2", a device identifier "004" and a corresponding account attribute value "4", a device identifier "030" and a corresponding account attribute value "4", a device identifier "057" and a corresponding account attribute value "1", and a device identifier "121" and a corresponding account attribute value "3". The following is an example in which account attribute values are represented by account levels only.

Watch two

Device identification	Account attribute value
		001	5
002	2
		004	4
030	4
		057	1
121	3

Note that the predetermined period of time is typically one day or one week or one month or one year.

For example, when the predetermined time period is one day (11 th day zero in 4/h 2017 to 12 th day zero in 4/h 2017), the target terminal is connected to 3 WiFi networks during the day. Correspondingly, the server acquires the place labels corresponding to the 3 WiFi networks respectively, determines 80 sample terminals accessing at least one WiFi network in the 3 WiFi networks, and acquires account attribute values corresponding to the 80 sample terminals respectively.

For another example, when the predetermined time period is one year (2016, 11 th day, 4 th and 2017, 11 th day), the target terminal has 60 WiFi networks connected in the year. For each WiFi network, the server counts the connection times of the target terminal to the WiFi network in the year, sorts 60 WiFi networks according to the sequence of the connection times from high to low, acquires the place labels corresponding to the first 5 sequenced WiFi networks, determines 120 sample terminals accessed to at least one WiFi network in the 5 WiFi networks, and acquires the account attribute values corresponding to the 120 sample terminals. The following is exemplified with the predetermined period of time being one day.

Step 205, calculating the account attribute value corresponding to the target terminal according to the account attribute value corresponding to each sample terminal and the location tag corresponding to the wireless local area network to which each sample terminal is accessed.

Optionally, the server generates a weight corresponding to the type of the place label according to a preset training model according to each account attribute value in the attribute value database in advance; wherein, the attribute value database stores a plurality of known account attribute values.

Optionally, the server obtains a first type of sample terminal and a second type of sample terminal, and calculates an average value of account attribute values corresponding to the first type of sample terminal and an average value of account attribute values corresponding to the second type of sample terminal; and carrying out weighted summation on the average value of the account attribute values corresponding to the first type of sample terminal and the average value of the account attribute values corresponding to the second type of sample terminal, and calculating to obtain the account attribute value corresponding to the target terminal. The first type of sample terminal is a sample terminal with a private place tag corresponding to the accessed wireless local area network, and the second type of sample terminal is a sample terminal with a semi-public place tag corresponding to the accessed wireless local area network.

For example, the server obtains "011" (account attribute value "4") and "012" (account attribute value "4") of a first type of sample terminal, "014" (account attribute value "2"), "015" (account attribute value "3"), and "016" (account attribute value "4") of a second type of sample terminal, calculates an average value of account attribute values corresponding to "011" and "012" of the first type of sample terminal, calculates an average value of account attribute values corresponding to "014", "015", and "016" of the second type of sample terminal as3, and performs a weighted sum "4 × 0.6+3 × 0.4" to obtain an account attribute value corresponding to the target terminal as "3.6" if the weight value corresponding to the private place tag is 0.6 and the weight value corresponding to the semi-public place tag is 0.4.

In summary, due to the universality of wlan connection, in the embodiments of the present invention, a server obtains location tags corresponding to n wlans accessed by a target terminal within a predetermined time period, obtains m sample terminals accessed to at least one of the wlans within the predetermined time period, and calculates account attribute values corresponding to the target terminal according to account attribute values corresponding to the m sample terminals and the location tags corresponding to the wlans accessed by the sample terminals; on one hand, the server calculates the account attribute value of the target terminal according to the account attribute value of the sample terminal which is accessed into the same wireless local area network with the target terminal, so that the accuracy of the account attribute value is improved; on the other hand, the server calculates account attribute values by using the terminal, so that more user accounts have account attribute values, and the coverage rate of the account attribute values is improved.

Referring to fig. 3, a flowchart of a method for obtaining an account attribute value of a target terminal according to another embodiment of the present invention is shown, where this embodiment is illustrated by applying the method to the implementation environment shown in fig. 1, and the method may include the following steps:

step 301, acquiring n pieces of connection information reported by a target terminal within a predetermined time period.

Optionally, each piece of connection information includes a network identifier of a wireless local area network to which the target terminal is accessed, where the network identifier is used to uniquely identify the wireless local area network.

In one possible implementation, each piece of connection information includes 3 WiFi connection records, and each WiFi connection record includes a device identifier, a network identifier of a WiFi network, a network name, an IP address, a status identifier (used for indicating an access situation of a target terminal to the server), and a status change time point. And the target terminal reports the connection information to the server in a WiFi list mode, wherein the WiFi list is shown in the third table. Each WiFi connection record in the 3 WiFi connection records includes a device identifier "003" of the target terminal, a network name of the accessed WiFi network is "WW's Home", the network identifiers of the WiFi networks are "EC: 26: CA:7E:38: 39", and the IP address is "192.168.1.25". The state identifier of the first WiFi connection record is '0', and the corresponding state change time point is '7: 00', which indicates that the target terminal requests to access the WiFi network at 7: 00; the state identifier of the second WiFi connection record is '1', and the corresponding state change time point is '7: 01', which indicates that the target terminal successfully accesses the WiFi network at 7: 01; the status flag of the third WiFi connection record is "2", and the corresponding status change time point is "8: 30", which is used to indicate that the target terminal requests to exit the WiFi network at 8: 30.

Watch III

It should be noted that, for convenience of description, the embodiment of the present invention takes 3 pieces of WiFi connection records as one piece of connection information for illustration.

In another possible implementation, each piece of connection information includes a device identifier, a network identifier of a wireless local area network, a network name, an Internet Protocol Address (IP Address), and at least one device identifier, and the target terminal reports the connection information to the server in a WiFi list, where the WiFi list is shown in table four. The WiFi list includes a device identification of a target terminal "003", a network name of an accessed WiFi network "WW's Home", network identifications of the WiFi network "EC: 26: CA:7E:38: 39", an IP address of "192.168.1.25", and device identifications of sample terminals simultaneously connected to the WiFi network "001" and "002".

Watch four

Device identification	Network name	Network identification	IP address	Device identification
					003	WW’s Home	EC:26:CA:7E:38:39	192.168.1.25	001、002

Based on the WiFi list provided in table four, the server stores n pieces of connection information reported by the target terminal within a predetermined time period in a WiFi log record, where the WiFi log record is shown in table five. The WiFi login log record comprises 4 pieces of connection information reported by a target terminal in one day, wherein the 4 pieces of connection information all comprise equipment identifications ' 003 ', and the difference is that the network name of a WiFi network accessed by the target terminal in the first piece of connection information is ' WW's Home ', the network identification of the WiFi network is ' EC:26: CA:7E:38:38 ', the IP address is ' 192.168.1.25 ', and the equipment identifications of sample terminals connected with the WiFi network are ' 001 ' and ' 002 '; the network name in the second piece of connection information is "XXcompany", the network identifier is "00: 25:64:76: BD: 40", the IP address is "58.214.134.151", and the corresponding device identifiers are "004" to "030" (total 27 device identifiers); in the third piece of connection information, the network name is 'AAHotel-402', the network identifier is '00: 00:39:7A:62: E0', the IP address is '60.194.8.0', and the corresponding device identifier is '001'; the network name in the fourth piece of connection information is "GZAirport-T1", the network identifier is "CB: 09: a0:48:15: 50", the IP address is "222.73.250.26", and the corresponding device identifiers are "031" to "150" (120 device identifiers in total).

Watch five

Step 302, network information corresponding to the n wireless local area networks is obtained, and the network information corresponding to the wireless local area networks is used for reflecting the network coverage condition of the wireless local area networks.

Optionally, the network information including the network information corresponding to the wireless local area network includes: at least one of a network name, geographical location information, device information, a total number of connected devices, a connection active time period.

The network name is a name set by the wireless local area network, is not unique and can be a default value or set by a user; the geographic position information is used for indicating the geographic position of the wireless access point device corresponding to the wireless local area network, the device information comprises at least one of power, model and capacity of the wireless access point device corresponding to the wireless local area network, the total number of the connection devices refers to the estimated number of the terminals accessed to the wireless local area network in a preset time period, and the connection active time period refers to the time period when the estimated number of the terminals accessed to the wireless local area network in the preset time period is larger than a preset threshold value.

The total number of the connection devices is optional, and the obtaining of the network information corresponding to each of the n wireless local area networks includes, but is not limited to, the following modes:

1. when each piece of connection information further includes a network name of a wireless local area network, for each wireless local area network, the server extracts the network name of the wireless local area network from the connection information.

For example, the server extracts the network name "WW's home" corresponding to the network identification WiFi1 from the connection information.

2. When each piece of connection information further comprises an Internet Protocol (IP) address of a wireless local area network, for each wireless local area network, the server extracts the IP address of the wireless local area network from the connection information and searches geographical position information corresponding to the IP address of the wireless local area network according to a preset mapping relation, wherein the preset mapping relation comprises the mapping relation between the IP address of the wireless local area network and the geographical position information.

Optionally, the server stores the mapping relationship between the IP address and the geographic location information in the form of an IP address mapping list, where the IP address mapping list is shown in table six. For example, the server extracts the IP address "192.168.1.25" from the connection information, and searches for the geographical location information "SS cell" corresponding to the IP address "192.168.1.25" according to the mapping provided in table six.

Watch six

IP address	Geographical location information
		192.168.1.25	SS subdistrict
58.214.134.151	XX Corp Ltd
		60.194.8.0	AA Hotel 402 room
222.73.250.26	GZ airport first station building

3. The server inquires a historical connection information set corresponding to the network identification, wherein the historical connection information set comprises a plurality of pieces of connection information corresponding to the network identification before a preset time period; and estimating at least one piece of sub-information in the equipment information, the total number of the connected equipment and the connection active time period corresponding to the network identification according to the historical connection information set.

Optionally, the predetermined time period is one day (zero of 11 th day in 4/2017 to zero of 12 th day in 4/2017), the server queries a historical connection information set corresponding to the network identifier WiFi1, where the historical connection information set includes a plurality of pieces of connection information corresponding to the network identifier WiFi1 before the zero of 11 th day in 4/2017, and the server performs statistical analysis on the plurality of pieces of connection information to obtain a temporary statistical list, where the statistical list is shown in table seven. The statistical list includes 4-day historical analysis records corresponding to a network identifier WiFi1, in the first day, the maximum total number of connected devices of the WiFi network is "3", the access device identifier includes "001, 002, 003", and the historical active time period is "18: 30 to 23: 30 "; in the next day, the maximum total number of connected devices of the WiFi network is "2", the access device identification includes "002, 003", the historical activity time period is "18: 30 to 22: 30 "; on the third day, the maximum total number of connected devices of the WiFi network is "3", the access device identifier includes "001, 002, 003", the historical active time period is "18: 30 to 22: 30 "; in the fourth day, the maximum total number of connected devices of the WiFi network is "3", the access device identification includes "001, 003", the historical activity time period is "18: 30 to 23: 00".

Watch seven

Optionally, the server performs comprehensive judgment on the historical analysis records of the four days, and estimates the total number of connected devices, the connection active time period and the device information of the network identifier "EC: 26: CA:7E:38: 39" in the day from 11 th day zero in 4/month in 2017 to 12 th day zero in 4/month in 2017. For example, the server takes the maximum value "3" of the maximum total number of connected devices in the four days as the total number of connected devices "3". For another example, the server takes the intersection time period of the historical active time periods in the four days as the connection active time period "18: 30 to 22: 30". For another example, the server, based on the estimated total number of connected devices "3" and the connection active period "18: 30 to 22: 30', judging that the device information of the wireless access point device of the WiFi network belongs to the first type of wireless access point device (the device model belongs to the household WiFi device).

And 303, generating a place label corresponding to the wireless local area network according to the network information corresponding to the wireless local area network for each wireless local area network.

Optionally, for network information of a wireless local area network, the generation manner of generating the place tag corresponding to the wireless local area network includes, but is not limited to, the following:

1. when the network information meets a first preset condition, the generated place tag corresponding to the wireless local area network is a private place tag, and the first preset condition comprises the following steps: the network name comprises at least one of a first keyword, the geographic position information belongs to a first-class position information set, the device information indicates that the wireless access point device of the wireless local area network belongs to a first-class wireless access point device, the total number of the connected devices is less than or equal to a first device threshold value, and the connection active time period belongs to a first-class active time mode.

2. When the network information meets a second preset condition, the generated place label corresponding to the wireless local area network is a semi-public place label; the second predetermined condition includes: the network name comprises at least one of a second keyword, the geographic position information belongs to a second type position information set, the device information indicates that the wireless access point device of the wireless local area network belongs to a second type wireless access point device, the total number of the connected devices is larger than a first device threshold value and smaller than a second device threshold value, and the connection active time period belongs to a second type active time mode.

3. When the network information meets a third predetermined condition, the generated place tag corresponding to the wireless local area network is a full-public place tag, and the third predetermined condition includes: the network name comprises at least one of a third keyword, the geographic position information belongs to a third type position information set, the device information indicates that the wireless access point device of the wireless local area network belongs to a third type wireless access point device, the total number of the connected devices is larger than or equal to a second device threshold value, and the connection activity time period belongs to a third type activity time mode.

Optionally, the server stores a keyword list in advance, the keyword list stores a first keyword, a second keyword and a third keyword, and the keyword list is shown in table eight. Wherein, the first keywords include but are not limited to "Home", "hotel room", and "Airport VIP terminal" etc., the second keywords include but are not limited to "Company", "restaurant", and "school", etc., and the third keywords include but are not limited to "Airport", "train station", and "hospital", etc. The present embodiment does not limit the specific content, text form (chinese or foreign language) and type division manner of the keywords.

Table eight

First key word	Second key word	Third key word
			Home	Company	Airport
Home-use	Company(s)	Airport
			Hotel room	Dining room	Railway station
Airport VIP waiting building	School	Hospital

Optionally, the server stores a geographical location information list in advance, where the geographical location information list stores a first type location information set, a second type location information set, and a third type location information set, and the geographical location information list is shown in table nine. The first type of location information set includes, but is not limited to, "SS cell location information," "hotel 402 room location information," and "GZ airport VIP terminal location information," etc., the second type of location information set includes, but is not limited to, "XX company location information," "YY restaurant location information," and "ZX school location information," etc., the third type of location information set includes, but is not limited to, "GZ airport first airport terminal location information," "WX train station location information," and "RM hospital location information," etc., and the specific content, the text form (chinese or foreign language), and the type division manner of the location information set are not limited in this embodiment.

Watch nine

Optionally, as can be seen by referring to table eight and table nine, the server stores in advance a device information list, where the device information list stores a first type of wireless access point device (WiFi device with lower performance), a second type of wireless access point device (WiFi device with medium performance), and a third type of wireless access point device (WiFi device with higher performance). The present embodiment does not limit the type division manner of the wireless access point device.

Optionally, the server presets the first device threshold as 10, and the second device threshold as 50. In this embodiment, values of the first device threshold and the second device threshold are not limited.

Optionally, as can be seen from table eight and table nine, the server stores an active time pattern list in advance, where the active time pattern list stores a first type of active time pattern, a second type of active time pattern, and a third type of active time pattern. For example, taking a predetermined time period as one day as an example, the first type of active time pattern includes a connection active time period of "18: 30 to 23: 30 "and" 06: 30 to 07: 30 "and the second type of active time pattern comprises a connection active time period of" 9: 00 to 18: 00 ", the third type of active time pattern includes connecting active time periods for each time period (i.e. the number of wireless access point devices accessing the WiFi network in each time period in a day is greater than a preset active threshold). The mode division manner of the active time mode is not limited in this embodiment.

When the network information includes 5 pieces of sub information, i.e., the network name, the geographical location information, the device information, the total number of connected devices, and the connection active time period of the WiFi network, the server generates a location tag corresponding to the WiFi network according to the network information of the WiFi network, including, but not limited to, the following steps:

1. the server sequentially judges whether the network name, the total number of the connected devices and the device information in the network information of the WiFi network accord with a first preset condition or not, if at least two pieces of sub information accord with each other, the server judges whether the connection active time period and the geographic position information accord with the first preset condition or not, and if the two pieces of sub information accord with each other, the server judges that the place label of the WiFi network is a private place label.

2. If the place label of the WiFi network is judged not to be a private place label, the server judges whether the three pieces of sub information accord with a second preset condition or not, if at least two pieces of sub information accord with each other, the server judges whether a connection active time period and geographic position information accord with the second preset condition or not, and if the two pieces of sub information accord with each other, the place label of the WiFi network is judged to be a semi-public place label.

3. If the place label of the WiFi network is judged not to be a semi-public place label, the server judges whether the three pieces of sub information accord with a third preset condition or not, and if the three pieces of sub information accord with each other, the server judges that the place label of the WiFi network is a full-public place label.

In an illustrative example, WiFi1 is a home WiFi of a WW user, and the network information corresponding to WiFi1 includes: network name "WW's Home", total number of connected devices "3", device model "XX-AS 34 ET", geographical location information "SS cell", and connection active period "18: 30 to 22: 30". The server judges that the network name 'WW's Home 'meets a first preset condition according to the fact that the network name' WW's Home' comprises a first keyword 'Home'; the server judges that the total number ' WW's Home ' of the connected equipment meets a first preset condition according to the fact that the total number ' 3 ' of the connected equipment is smaller than a first equipment threshold value ' 10 '; and the server judges that the equipment information meets a first preset condition according to the fact that the equipment model 'XX-AS 34 ET' belongs to the household equipment model. The server determines the place label corresponding to the WiFi1 as a private place label according to the judgment results of the sub-information of the first three. Then, the server enters a judgment process of the connection active time period and the geographical position information. When the server judges that the geographical location information ' SS cell ' belongs to the first type of location information set, and the connection active period ' 18: 30 to 22: 30' belongs to the first type of active time mode, the server finally judges that the place label corresponding to the WiFi1 is a private place label.

In another illustrative example, WiFi4 is WiFi from GZ airport terminal one, and the network information corresponding to WiFi4 includes: the network name "GZAirport-T1", the total number of connected devices "105", the device model "LIEXXXX EA 8106", the geographic location information "GZ airport terminal one", and the connection active time period are uniformly distributed. The server judges that the network name 'GZAirport-T1' meets a third preset condition according to the fact that the network name 'GZAirport-T1' comprises a first keyword 'Airport'; the server judges that the total number 105 of the connected devices meets a first preset condition according to the fact that the total number 105 of the connected devices is larger than a second device threshold value 80; the server judges that the equipment information meets a first preset condition according to the fact that the equipment model 'LIEXXXX EA 8106' belongs to the high-performance equipment model. And the server determines the place label corresponding to the WiFi1 as a full-public place label according to the judgment results of the sub-information of the first three. In this embodiment, the determination method how the server comprehensively determines the location tag of the WiFi network according to each piece of sub information in the network information is not limited.

It should be noted that the types of the place tags of the WiFi network include two types, three types, or four types. When the place tags of the WiFi network are divided into two types, namely, the private place tag and the public place tag, the private place tag corresponds to the private place tag and the semi-public place tag, and the public place tag corresponds to the fully-public place tag, which is not limited in this embodiment.

And 304, selecting k target wireless local area networks from the n wireless local area networks according to the place tags corresponding to the n wireless local area networks, wherein the target wireless local area networks refer to the wireless local area networks of which the corresponding place tags are private place tags or semi-public place tags, and k is a positive integer.

Optionally, when the location tags of 3 WiFi networks of the 8 WiFi networks are private location tags or semi-public location tags, the server selects the 3 WiFi networks as the target wireless local area network.

Step 305, selecting a terminal accessed to at least one target wireless local area network in the k target wireless local area networks in a preset time period as a sample terminal.

Alternatively, when the server picks 3 WiFi networks (WiFi1, WiFi2, and WiFi3) as the target wireless local area network, 4 terminals of terminal "001" (accessed to WiFi1 and WiFi3), terminal "002" (accessed to WiFi1), terminal "004" ((accessed to WiFi2), and terminal "030" ((accessed to WiFi2) in a predetermined period are determined as sample terminals.

Step 306, obtaining account attribute values corresponding to the m sample terminals.

Optionally, the server obtains, for each sample terminal, a device identifier of the sample terminal, and obtains, according to the device identifiers of the m sample terminals, an account attribute value corresponding to each sample terminal from an attribute value database, where the attribute value database is used to store the account attribute value corresponding to the terminal.

The obtaining of the device identifier of the sample terminal includes, but is not limited to, the following two ways:

in a possible implementation manner, the device identifier of the sample terminal is obtained from connection information reported by the target terminal, where the connection information includes a network identifier of a wireless local area network accessed by the target terminal within a predetermined time period and device identifiers of other terminals accessed to the wireless local area network.

When the target terminal is in the process of establishing connection with the WiFi network, the target terminal can obtain the equipment identifier of at least one sample terminal simultaneously connected with the WiFi network, and the equipment identifier is used for uniquely identifying the sample terminal. And after the target terminal acquires at least one equipment identifier, sending connection information to the server, wherein the connection information comprises the equipment identifier of at least one sample terminal.

For example, the connection information transmitted from the target terminal to the server includes the device identifier "001" of the terminal 1 and the device identifier "002" of the terminal 2, and the server extracts the device identifiers "001" and "002" in the connection information when receiving the connection information.

Because the connection information includes at least one device identifier that is connected to the WiFi network simultaneously with the target terminal, if the sample terminal accesses the WiFi network after the target terminal exists, or is connected to the WiFi network at different time periods (for example, different time periods in one day) within a predetermined time period with the target terminal, the server cannot acquire the device identifier of the sample terminal from the connection information of the target terminal.

In an alternative implementation manner, the device identifier of the sample terminal is obtained from access terminal information corresponding to the wireless local area network, where the access terminal information includes the device identifiers of the terminals accessing the wireless local area network.

For example, the server queries, according to the network identifier WiFi1, access terminal information corresponding to the network identifier WiFi1 in a WiFi log record in a day, where the access terminal information includes connection information of the terminal 1, the terminal 2, the terminal 3, and the terminal 4, so as to obtain the device identifier "001" of the terminal 1, the device identifier "002" of the terminal 2, the device identifier "003" of the terminal 3, and the device identifier "005" of the terminal 5.

Optionally, the server searches whether the m device identifiers exist in the account attribute value set according to the m device identifiers, and determines the corresponding m account attribute values if the m device identifiers exist.

It should be noted that the same device identifier exists between n pieces of connection information, and the number of device identifiers in each piece of connection information may be the same or different.

For example, the server extracts 29 device identifications from 3 pieces of connection information. The 1 st piece of connection information includes 2 device identifiers (device identifiers "001" and "002"), the 2 nd piece of connection information includes 27 device identifiers (device identifiers "004" to "030"), and the 3 rd piece of connection information includes 1 device identifier (device identifier "001"). The server finds 4 device identifiers (device identifiers "001", "002", "004" and "030") in the account attribute value set according to the 29 device identifiers, and further determines corresponding 4 account attribute values, which are respectively an account attribute value "5" corresponding to the device identifier "001", an account attribute value "2" corresponding to the device identifier "002", an account attribute value "4" corresponding to the device identifier "004" and an account attribute value "4" corresponding to the device identifier "030".

Step 307, a first type of sample terminal and a second type of sample terminal are obtained.

The first type of sample terminal is a sample terminal with a private place tag corresponding to the accessed wireless local area network, and the second type of sample terminal is a sample terminal with a semi-public place tag corresponding to the accessed wireless local area network.

The obtaining of the first type of sample terminal and the second type of sample terminal includes, but is not limited to, the following steps:

1. and constructing a topological network.

The topological network comprises network nodes and terminal nodes, wherein one network node is used for representing a wireless local area network, one terminal node is used for representing a terminal, and the connection between the network nodes and the terminal nodes represents that the terminal represented by the terminal node accesses the wireless local area network represented by the network node.

In one illustrative example, as shown in fig. 4, the topological network includes 3 network nodes and 30 terminal nodes. Where network node 1 corresponds to WiFi1 (location label is private location label "private home"), network node 2 corresponds to WiFi2 (location label is semi-public location label "company"), and network node 3 corresponds to WiFi3 (location label is private location label "hotel room"). Terminal node 1 corresponds to terminal "001", terminal node 2 corresponds to terminal "002", and so on, terminal node 30 corresponds to terminal "030"; wherein, the terminal "003" is the target terminal, and the terminals "001", "002", 004 "and" 030 "are the sample terminals (the account attribute values of the terminals" 005 "and" 029 "are unknown, and therefore, the terminals are not the sample terminals). The information represented by the topological network mark comprises: the target terminal "003" has access to 3 WiFi networks (WiFi1, WiFi2, and WiFi3) in one day, and the sample terminals accessed to WiFi1 in this day are terminal "001" and terminal "002", the sample terminals accessed to WiFi2 are terminal "004" and terminal "030", and the sample terminals accessed to WiFi3 are terminal "001".

2. And selecting a first network node and a second network node from the topological network.

The first network node is a network node corresponding to a wireless local area network with a place label being a private place label, and the second network node is a network node corresponding to a wireless local area network with a place label being a semi-public place label.

Based on the topology network constructed in fig. 4, since the place label of WiFi1 is a private place label "private house", the place label of WiFi2 is a semi-public place label "company", and the place label of WiFi3 is a private place label "hotel room", the first network node selected by the server from the topology network includes network node 1 and network node 3, and the second network node includes network node 2.

3. The terminals represented by the respective terminal nodes connected to the first network node are determined as sample terminals of a first type and the terminals represented by the respective terminal nodes connected to the second network node are determined as sample terminals of a second type.

Based on the topology network constructed in fig. 4, the server determines the terminal "" 001 "and the terminal" 002 "as the first type of sample terminal, and determines the terminal" "004" and the terminal "030" as the second type of sample terminal.

Step 308, calculating an average value of the account attribute values corresponding to the first type of sample terminal, and an average value of the account attribute values corresponding to the second type of sample terminal.

Optionally, the server obtains account attribute values corresponding to the first type of sample terminal, and calculates an average value of the obtained account attribute values. And the server acquires the account attribute values corresponding to the second type of sample terminal and calculates the average value of the acquired account attribute values.

Step 309, performing weighted summation on the average value of the account attribute values corresponding to the first type of sample terminal and the average value of the account attribute values corresponding to the second type of sample terminal, and calculating to obtain the account attribute value corresponding to the target terminal.

Optionally, the server obtains the account attribute value S corresponding to the target terminal through the following formula_i；

Wherein, m1 account attribute values S_jCorresponding to the first weight value w_nM2 account attribute values S_kCorresponding to the second weight value w_t，m＝m1+m2。

Based on the topology network provided in FIG. 4, if the first weight w is greater than the second weight_nIs 0.6 and a second weight w_t0.4, then the calculation is made according to the above equation: s₃(5+5+2)/3 × 0.6+ (4+4)/2 × 0.4 ═ 4. Therefore, the server calculates the account attribute value S corresponding to the target terminal' 003₃Is "4".

The first weight and the second weight may be preset, or may be obtained by training through a preset training model.

For example, the predetermined training model includes a prediction function and a training loss function. Wherein the prediction function is as follows:

S_j，S_k∈{1,2,3,4,5}

w₁+w₂＝1；w₁，w₂∈(0,1)

wherein, the first weight value w₁And a second weight w₂Has an initial value of 0.5, S'_pIs an account attribute value S_pCorresponding predicted value, account attribute value S_jAnd account attribute value S_kAre all used for calculating S'_pThe sample data of (2), wherein the account attribute value S_jCorresponding private site tag (i.e. S)_jThe place tag corresponding to the WiFi network to which the corresponding sample terminal is accessed is a private place tag), and the account attribute value S_kCorresponding semi-public place tag (i.e. S)_kThe place label corresponding to the WiFi network to which the corresponding sample terminal accesses is a semi-public place label), f1 is the account attribute value S_jF2 is the value of the attribute of the account number S_kThe number of the cells.

Correspondingly, the training loss function is as follows:

wherein S is_pIs an account attribute value S_pThe corresponding actual value is the loss value. The server calculates according to the training loss function to obtain a loss value, and selects a corresponding calculation parameter (a first weight w) when the loss value is minimum₁And a second weight w₂Value of (d).

Optionally, when the server calculates to obtain the account attribute value corresponding to the target terminal, the generated account attribute value is added to the account attribute value set. And after the addition is successful, retraining according to the preset training model and the account attribute value set to generate a first weight and a second weight.

Optionally, after the server sequentially adds at least h account attribute values to the account attribute value set, the account attribute value set is updated, and the step of generating the first weight and the second weight according to the preset training model is executed again according to the updated account attribute value set, where h is a positive integer, and a value of h is preset for the server. This embodiment is not limited thereto.

Optionally, after the account attribute value of the target terminal is obtained through calculation, the server calculates an error of a predicted value corresponding to the account attribute value of the sample terminal according to the account attribute value of the target terminal, and if the accumulated error exceeds a given threshold η, the method for obtaining the account attribute value of the target terminal is terminated (i.e., propagation is terminated); if not, the server judges whether the iteration number corresponding to the account attribute value reaches the maximum iteration number, and if so, the propagation is terminated; if the iteration times do not reach the maximum iteration times, the server counts the number of account attribute values added in the account attribute value set in the propagation time period, and if the number of the account attribute values added in the propagation time period is smaller than a preset addition value, propagation is terminated; illustratively, the transmission period is one month.

In this embodiment, by obtaining network information corresponding to each of the n wireless local area networks, for each wireless local area network, a location tag corresponding to the wireless local area network is generated according to the network information corresponding to the wireless local area network; because the network information is used for reflecting the network coverage condition of the wireless local area network, the place label corresponding to the wireless local area network can be comprehensively judged according to each sub-information in the network information, and the accuracy of the generated place label is improved.

In this embodiment, k target wireless local area networks are selected from the n wireless local area networks according to the location tags corresponding to the n wireless local area networks, where a target wireless local area network refers to a wireless local area network whose corresponding location tag is the private location tag or the semi-public location tag, and a terminal that is accessed to at least one target wireless local area network in the k target wireless local area networks within a predetermined period of time is selected as a sample terminal; when the place tag is the full-public place tag, the wireless local area network coverage area is the full-public place, the number of other terminals which are connected to the same wireless local area network with the target terminal in the full-public place is usually large, and necessary intimate contact does not exist with the target terminal, the server does not need to consider the sample terminal, the wireless local area network with the place tag being the private place tag or the semi-public place tag is determined as the target wireless local area network by the server, the accuracy of the attribute value obtained through calculation is improved, and the calculation pressure of the server is relieved.

In this embodiment, the account attribute value corresponding to the target terminal is obtained by obtaining a first type of sample terminal and a second type of sample terminal, and performing weighted summation on the average value of the account attribute values corresponding to the first type of sample terminal and the average value of the account attribute values corresponding to the second type of sample terminal; compared with the user corresponding to the sample terminal corresponding to the semi-public place tag, the user corresponding to the sample user terminal corresponding to the private place tag has higher intimacy degree with the user corresponding to the target terminal, the server divides the sample terminal into the first type sample terminal and the second type sample terminal according to the type of the place tag, and the two types of sample terminals correspond to different weights (usually, the first weight corresponding to the first type sample terminal is higher than the second weight corresponding to the second type sample terminal), so that the account attribute value obtained by calculation is more accurate.

In an illustrative example, as shown in fig. 5, the server obtains, in the WiFi log record database, a plurality of pieces of connection information in a day, where the connection information includes connection information reported by the target terminal and a plurality of other terminals in the day. The server acquires 3 WiFi networks (WiFi1, WiFi2 and WiFi3) accessed by the target terminal in the day, acquires network information (the network information comprises at least one of a network name, geographical location information, device information, total number of connected devices and connection active time period) corresponding to the 3 WiFi networks, and accordingly generates place labels corresponding to the 3 WiFi networks. The server determines 29 sample terminals connected to at least one WiFi network in the 3 WiFi networks in the day, collects account attribute values corresponding to the 29 sample terminals, generates a temporary table as shown in fig. 5, and constructs a topology network as shown in fig. 4 according to a correspondence relationship among the device identifier, the network identifier, and the device identifier in the table. The server is based on the topology network, root, shown in FIG. 4According to the first weight value 0.6 and the second weight value 0.4 generated by training, the formula S is calculated₃The account attribute value "4" of the target terminal is calculated as (5+5+2)/3 × 0.6+ (4+4)/2 × 0.4 ═ 4 ".

The following are embodiments of the apparatus of the present invention that may be used to perform embodiments of the method of the present invention. For details which are not disclosed in the embodiments of the apparatus of the present invention, reference is made to the embodiments of the method of the present invention.

Referring to fig. 6, a block diagram of an apparatus for obtaining account attribute values of a target terminal according to an embodiment of the present invention is shown. The device has the functions of realizing the method examples, and the functions can be realized by hardware or by executing corresponding software by hardware. The apparatus may include: a first obtaining module 610, a second obtaining module 620, a third obtaining module 630, a fourth obtaining module 640, and a calculating module 650.

A first obtaining module 610, configured to implement step 201 described above.

A second obtaining module 620, configured to implement step 202 described above.

A third obtaining module 630, configured to implement step 203 described above.

A fourth obtaining module 640, configured to implement step 204 described above.

A calculation module 650 for implementing the step 205.

In an alternative embodiment provided based on the embodiment shown in fig. 6, as shown in fig. 7, the second obtaining module 620 includes: a first acquisition unit 621 and a generation unit 622.

A first obtaining unit 621, configured to implement step 302 described above.

A generating unit 622, configured to implement step 303 described above.

Optionally, the network information corresponding to the wireless local area network includes: at least one of a network name, geographical location information, device information, a total number of connected devices, and a connection active time period;

the network name is a name set by the wireless local area network, the geographic position information is used for indicating the geographic position of the wireless access point device corresponding to the wireless local area network, the device information comprises at least one of power, model and capacity of the wireless access point device corresponding to the wireless local area network, the total number of the connection devices is the estimated number of terminals accessing the wireless local area network in a preset time period, and the connection active time period is a time period when the estimated number of the terminals accessing the wireless local area network in the preset time period is larger than a preset threshold value.

Optionally, the venue tag comprises: private place tags, semi-public place tags, and full-public place tags;

the private place label is used for indicating that an area covered by the wireless local area network is a private place, and the semi-public place label is used for indicating that the area covered by the wireless local area network is a semi-public place; the all-public-place tag is used for indicating that the area covered by the wireless local area network is the all-public place.

In another alternative embodiment provided based on the embodiment shown in fig. 6, as shown in fig. 7, the third obtaining module 630 includes: a first selecting unit 631 and a second selecting unit 632.

A first selecting unit 631, configured to implement the step 304.

A second selecting unit 632, configured to implement the step 305.

In another alternative embodiment provided based on the embodiment shown in fig. 6, as shown in fig. 7, the calculation module 650 includes: a second acquisition unit 651, a first calculation unit 652 and a second calculation unit 653.

A second obtaining unit 651, configured to implement step 307 described above;

a first calculation unit 652 configured to implement the step 308;

a second computing unit 653, configured to implement step 309 as described above.

In another alternative embodiment provided based on the embodiment shown in fig. 6, as shown in fig. 7, the second obtaining unit 651 is further configured to construct a topology network, where the topology network includes network nodes and terminal nodes, one network node is used to represent a wireless local area network, one terminal node is used to represent a terminal, and a connection between a network node and a terminal node represents that a terminal represented by the terminal node accesses the wireless local area network represented by the network node; selecting a first network node and a second network node from a topological network, wherein the first network node is a network node corresponding to a wireless local area network with a place label being a private place label, and the second network node is a network node corresponding to a wireless local area network with a place label being a semi-public place label; the terminals represented by the respective terminal nodes connected to the first network node are determined as sample terminals of a first type and the terminals represented by the respective terminal nodes connected to the second network node are determined as sample terminals of a second type.

In another alternative embodiment provided based on the embodiment shown in fig. 6, as shown in fig. 7, the fourth obtaining module 640 includes: a third acquisition unit 641 and a fourth acquisition unit 642.

A third obtaining unit 641, configured to obtain, for each sample terminal, a device identifier of the sample terminal;

a fourth obtaining unit 642, configured to obtain, according to the device identifiers of the m sample terminals, the account attribute value corresponding to each sample terminal from the attribute value database, where the attribute value database is used to store the account attribute value corresponding to the terminal.

In another optional embodiment provided based on the embodiment shown in fig. 6, as shown in fig. 7, the third obtaining unit 641 is further configured to obtain the device identifier of the sample terminal from the connection information reported by the target terminal, where the connection information includes a network identifier of a wireless local area network accessed by the target terminal within a predetermined time period and a device identifier of another terminal accessing the wireless local area network; or, the device identifier of the sample terminal is obtained from the access terminal information corresponding to the wireless local area network, where the access terminal information includes the device identifiers of the terminals accessing the wireless local area network.

The relevant details may be combined with the method embodiments described with reference to fig. 2-5. The first obtaining module 610, the second obtaining module 620, the third obtaining module 630, and the fourth obtaining module 640 are further configured to implement any other implicit or public functions related to the obtaining step in the foregoing method embodiment; the calculation module 650 is further configured to implement any other implicit or disclosed functionality associated with the calculation step in the above method embodiments.

It should be noted that, when the apparatus provided in the foregoing embodiment implements the functions thereof, only the division of the functional modules is illustrated, and in practical applications, the functions may be distributed by different functional modules according to needs, that is, the internal structure of the apparatus may be divided into different functional modules to implement all or part of the functions described above. In addition, the apparatus and method embodiments provided by the above embodiments belong to the same concept, and specific implementation processes thereof are described in the method embodiments for details, which are not described herein again.

Referring to fig. 8, a schematic structural diagram of a server according to an embodiment of the present invention is shown. The server 800 is implemented as the device for acquiring the account attribute value of the target terminal according to the above embodiment. Specifically, the method comprises the following steps: the server 800 includes a Central Processing Unit (CPU)801, a system memory 804 including a Random Access Memory (RAM)802 and a Read Only Memory (ROM)803, and a system bus 805 connecting the system memory 804 and the central processing unit 801. The server 800 also includes a basic input/output system (I/O system) 806, which facilitates transfer of information between devices within the computer, and a mass storage device 807 for storing an operating system 813, application programs 814, and other program modules 815.

The basic input/output system 806 includes a display 808 for displaying information and an input device 809 such as a mouse, keyboard, etc. for user input of information. Wherein the display 808 and the input device 809 are connected to the central processing unit 801 through an input output controller 810 connected to the system bus 805. The basic input/output system 806 may also include an input/output controller 810 for receiving and processing input from a number of other devices, such as a keyboard, mouse, or electronic stylus. Similarly, input-output controller 810 also provides output to a display screen, a printer, or other type of output device.

The mass storage device 807 is connected to the central processing unit 801 through a mass storage controller (not shown) connected to the system bus 805. The mass storage device 807 and its associated computer-readable media provide non-volatile storage for the server 800. That is, the mass storage device 807 may include a computer-readable medium (not shown) such as a hard disk or CD-ROI drive.

Without loss of generality, the computer-readable media may comprise computer storage media and communication media. Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Computer storage media includes RAM, ROM, EPROM, EEPROM, flash memory or other solid state memory technology, CD-ROM, DVD, or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices. Of course, those skilled in the art will appreciate that the computer storage media is not limited to the foregoing. The system memory 804 and mass storage 807 described above may be collectively referred to as memory.

The server 800 may also operate as a remote computer connected to a network via a network, such as the internet, in accordance with various embodiments of the invention. That is, the server 800 may be connected to the network 812 through the network interface unit 811 coupled to the system bus 805, or may be connected to other types of networks or remote computer systems (not shown) using the network interface unit 811.

The memory further includes one or more programs, the one or more programs are stored in the memory, and the one or more programs include steps executed by the server 800 for performing the method for acquiring the account attribute value of the target terminal according to the embodiment of the present invention.

The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.

It will be understood by those skilled in the art that all or part of the steps in the method for obtaining the account attribute value of the target terminal according to the foregoing embodiment may be implemented by hardware, or may be implemented by a program instructing related hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk, an optical disk, or the like.

The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.

Claims

1. A method for obtaining account attribute value of a target terminal is characterized in that the method comprises the following steps:

acquiring n wireless local area networks accessed by a target terminal within a preset time period, wherein n is a positive integer;

2. The method of claim 1, wherein the obtaining the venue tag corresponding to each of the n wireless local area networks comprises:

acquiring network information corresponding to the n wireless local area networks, wherein the network information corresponding to the wireless local area networks is used for reflecting the network coverage condition of the wireless local area networks;

and for each wireless local area network, generating a place label corresponding to the wireless local area network according to the network information corresponding to the wireless local area network.

3. The method of claim 1, wherein the venue tag comprises: private place tags, semi-public place tags, and full-public place tags;

the private place tag is used for indicating that an area covered by the wireless local area network is a private place, and the semi-public place tag is used for indicating that the area covered by the wireless local area network is a semi-public place; the all-public place tag is used for indicating that the area covered by the wireless local area network is the all-public place.

4. The method of claim 3, wherein obtaining the m sample terminals comprises:

selecting k target wireless local area networks from the n wireless local area networks according to the place tags corresponding to the n wireless local area networks, wherein the target wireless local area networks refer to the wireless local area networks of which the corresponding place tags are the private place tags or the semi-public place tags, and k is a positive integer;

and selecting a terminal accessed to at least one target wireless local area network in the k target wireless local area networks in the preset time period as the sample terminal.

5. The method according to claim 3, wherein the calculating an account attribute value corresponding to the target terminal according to the account attribute value corresponding to each sample terminal and a location tag corresponding to a wireless local area network to which each sample terminal is accessed comprises:

acquiring a first type sample terminal and a second type sample terminal, wherein the first type sample terminal refers to a sample terminal with a place tag corresponding to an accessed wireless local area network as the private place tag, and the second type sample terminal refers to a sample terminal with a place tag corresponding to an accessed wireless local area network as the semi-public place tag;

calculating the average value of the account attribute values corresponding to the first type of sample terminal and the average value of the account attribute values corresponding to the second type of sample terminal;

and carrying out weighted summation on the average value of the account attribute values corresponding to the first type of sample terminal and the average value of the account attribute values corresponding to the second type of sample terminal, and calculating to obtain the account attribute value corresponding to the target terminal.

6. The method of claim 5, wherein obtaining the first type of sample terminal and the second type of sample terminal comprises:

constructing a topological network, wherein the topological network comprises network nodes and terminal nodes, one network node is used for representing a wireless local area network, one terminal node is used for representing a terminal, and the connection between the network nodes and the terminal nodes represents that the terminal represented by the terminal nodes is accessed to the wireless local area network represented by the network nodes;

selecting a first network node and a second network node from the topological network, wherein the first network node is a network node corresponding to a wireless local area network with a place label as the private place label, and the second network node is a network node corresponding to a wireless local area network with a place label as the semi-public place label;

and selecting the terminal represented by each terminal node connected with the first network node as the first type of sample terminal, and selecting the terminal represented by each terminal node connected with the second network node as the second type of sample terminal.

7. The method according to any one of claims 1 to 6, wherein the obtaining account attribute values corresponding to the m sample terminals comprises:

for each sample terminal, acquiring a device identifier of the sample terminal;

and acquiring account attribute values corresponding to the sample terminals from an attribute value database according to the equipment identifiers of the m sample terminals, wherein the attribute value database is used for storing the account attribute values corresponding to the terminals.

8. The method of claim 7, wherein obtaining the device identifier of the sample terminal comprises:

acquiring the device identification of the sample terminal from the connection information reported by the target terminal, wherein the connection information comprises the network identification of the wireless local area network accessed by the target terminal in the preset time period and the device identification of other terminals accessed to the wireless local area network;

or,

and acquiring the equipment identification of the sample terminal from access terminal information corresponding to the wireless local area network, wherein the access terminal information comprises the equipment identification of each terminal accessed to the wireless local area network.

9. An apparatus for obtaining an account attribute value of a target terminal, the apparatus comprising:

10. The apparatus of claim 9, wherein the second obtaining module comprises:

a first acquisition unit and a generation unit;

the first obtaining unit is configured to obtain network information corresponding to each of the n wireless local area networks, where the network information corresponding to the wireless local area network is used to reflect a network coverage condition of the wireless local area network;

and the generation unit is used for generating the place label corresponding to each wireless local area network according to the network information corresponding to the wireless local area network.

11. The apparatus of claim 9, wherein the venue tag comprises: private place tags, semi-public place tags, and full-public place tags; the private place tag is used for indicating that an area covered by the wireless local area network is a private place, and the semi-public place tag is used for indicating that the area covered by the wireless local area network is a semi-public place; the all-public place tag is used for indicating that the area covered by the wireless local area network is an all-public place;

the third obtaining module includes:

a first selection unit and a second selection unit;

the first selecting unit is configured to select k target wireless local area networks from the n wireless local area networks according to the location tags corresponding to the n wireless local area networks, where a corresponding location tag is a private location tag or a semi-public location tag, and k is a positive integer;

the second selecting unit is configured to select, as the sample terminal, a terminal that accesses at least one target wireless local area network of the k target wireless local area networks within the predetermined time period.

12. The apparatus of claim 11, wherein the computing module comprises:

the device comprises a second acquisition unit, a first calculation unit and a second calculation unit;

the second obtaining unit is configured to obtain a first type sample terminal and a second type sample terminal, where the first type sample terminal is the sample terminal whose location tag corresponding to the accessed wireless local area network is the private location tag, and the second type sample terminal is the sample terminal whose location tag corresponding to the accessed wireless local area network is the semi-public location tag;

the first calculating unit is configured to calculate an average value of the account attribute values corresponding to the first type of sample terminal and an average value of the account attribute values corresponding to the second type of sample terminal;

and the second calculating unit is used for weighting and summing the average value of the account attribute values corresponding to the first type of sample terminal and the average value of the account attribute values corresponding to the second type of sample terminal, and calculating to obtain the account attribute value corresponding to the target terminal.

13. The apparatus according to any one of claims 9 to 12, wherein the fourth obtaining module comprises:

a third acquisition unit and a fourth acquisition unit;

the third obtaining unit is configured to obtain, for each sample terminal, a device identifier of the sample terminal;

the fourth obtaining unit is configured to obtain, according to the device identifiers of the m sample terminals, an account attribute value corresponding to each sample terminal from an attribute value database, where the attribute value database is used to store account attribute values corresponding to terminals.

14. The apparatus of claim 13, wherein the third obtaining unit is further configured to obtain a device identifier of the sample terminal from connection information reported by the target terminal, where the connection information includes a network identifier of a wireless local area network accessed by the target terminal within the predetermined time period and a device identifier of another terminal accessing the wireless local area network; or, the device identifier of the sample terminal is obtained from access terminal information corresponding to the wireless local area network, where the access terminal information includes the device identifiers of terminals accessing the wireless local area network.