CN106940710A - Information-pushing method and device - Google Patents

Information-pushing method and device Download PDF

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Publication number
CN106940710A
CN106940710A CN201710108345.2A CN201710108345A CN106940710A CN 106940710 A CN106940710 A CN 106940710A CN 201710108345 A CN201710108345 A CN 201710108345A CN 106940710 A CN106940710 A CN 106940710A
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Prior art keywords
information
queue
user
sample
access object
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CN201710108345.2A
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CN106940710B (en
Inventor
林海
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Guangdong Oppo Mobile Telecommunications Corp Ltd
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Guangdong Oppo Mobile Telecommunications Corp Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the invention discloses a kind of information-pushing method and device.Wherein, the information-pushing method includes:Obtain and access object;Message queue sample is obtained, the message queue sample includes multiple message queues, and each message queue includes multiple elements, and multiple lists of elements of each message queue take over the Continuous behavior information at family for use;According to the access object, determine to include the access object in target information queue, the element of each target information queue in message queue sample;Statistical sample including element of the generation comprising all target information queues, and count the occurrence number of each inequality element in the statistical sample in addition to the corresponding element of object is accessed;According to the occurrence number, related information and the push of the access object are determined.The embodiment of the present invention can improve the degree of accuracy of pushed related information.

Description

Information-pushing method and device
Technical field
The invention belongs to technical field of information processing, more particularly to a kind of information-pushing method and device.
Background technology
Frequency more and more higher based on user's using terminal, server can collect the usage behavior of user on backstage, and By the statistical analysis to user's usage behavior, the potential relevance between user's usage behavior is excavated.It is this to excavate Relevance can be used in specific application scenarios.However, the data digging method existing defects in correlation technique are, it is necessary to change Enter.
The content of the invention
The embodiment of the present invention provides a kind of information-pushing method and device, can improve the accurate of pushed related information Degree.
The embodiment of the present invention provides a kind of information-pushing method, including:
Obtain and access object;
Message queue sample is obtained, described information queue sample includes multiple message queues, each described information queue bag Containing multiple elements, multiple lists of elements of each described information queue take over the Continuous behavior information at family for use;
According to the access object, target information queue, each target letter are determined in described information queue sample Cease and the access object is included in the element of queue;
Statistical sample including element of the generation comprising all target information queues, and count in the statistical sample The occurrence number of each inequality element in addition to the corresponding element of the access object;
According to the occurrence number, related information and the push of the access object are determined.
The embodiment of the present invention also provides a kind of information push-delivery apparatus, including:
First acquisition module, object is accessed for obtaining;
Second acquisition module, for obtaining message queue sample, described information queue sample includes multiple message queues, often One described information queue includes multiple elements, and multiple lists of elements of each described information queue take over the Continuous behavior information at family for use;
Determining module, for according to the access object, target information queue being determined in described information queue sample, often The access object is included in the element of target information queue described in one;
Statistical module, for the statistical sample including element of the generation comprising all target information queues, and is counted The occurrence number of each inequality element in the statistical sample in addition to the corresponding element of the access object;
Pushing module, for according to the occurrence number, determining related information and the push of the access object.
Brief description of the drawings
Below in conjunction with the accompanying drawings, it is described in detail by the embodiment to the present invention, technical scheme will be made And its advantage is apparent.
Fig. 1 is the schematic flow sheet of information-pushing method provided in an embodiment of the present invention.
Fig. 2 is another schematic flow sheet of information-pushing method provided in an embodiment of the present invention.
Fig. 3 A to Fig. 3 C are the schematic diagram of a scenario of information-pushing method provided in an embodiment of the present invention.
Fig. 4 is the structural representation of information push-delivery apparatus provided in an embodiment of the present invention.
Fig. 5 is another structural representation of information push-delivery apparatus provided in an embodiment of the present invention.
Fig. 6 is the structural representation of server provided in an embodiment of the present invention.
Embodiment
It refer to schema, wherein identical element numbers represent identical component, principle of the invention is to implement one Illustrated in appropriate computing environment.The following description is that, based on the illustrated specific embodiment of the invention, it should not be by It is considered as the limitation present invention other specific embodiments not detailed herein.
It will be detailed below.
Referring to Fig. 1, Fig. 1 is the schematic flow sheet of information-pushing method provided in an embodiment of the present invention, flow can be wrapped Include:
In step S101, obtain and access object.
It is understood that the executive agent of the embodiment of the present invention can be server etc..
Such as, many application servers all can collect the usage behavior of user on backstage, and by user's usage behavior Statistical analysis, excavate the potential relevance between user's usage behavior.This relevance excavated can be used for tool In the application scenarios of body.However, the data digging method existing defects in correlation technique.
In the step S101 of the embodiment of the present invention, it can first be obtained by server and access object.
For example, so that scene is downloaded in application as an example.Access object acquired in server can be the user uploaded by terminal The title of some that to be downloaded applications, such as A applications.
In step s 102, message queue sample is obtained, the message queue sample includes multiple message queues, each information Queue includes multiple elements, and multiple lists of elements of each message queue take over the Continuous behavior information at family for use.
Such as, after the A applications of access object are got, server can obtain message queue sample, the message queue Include multiple message queues in sample, each message queue includes multiple elements, included in each message queue Multiple elements are used for the Continuous behavior information for characterizing same user.
For example, so that scene is downloaded in application as an example, the message queue sample that server is got can include following multiple letters Cease queue:(A, B), (A, C, B), (A, D, E, B), (B, D, E), (C, E, F), (F, A, C), (A, F, G, C), (B, E, F).
These above-mentioned message queues are comprising multiple elements (i.e. Apply Names, such as A applications or B are applied).For example, information Queue (A, B) can represent user's first continuously downloaded A apply and B application.And message queue (A, D, E, B) can represent user Second has continuously downloaded A applications, D applications, E applications and B applications.
In one embodiment, message queue sample can be generated in the following way:
User behavior information is obtained, each user behavior information at least includes user's mark, triggered time and object of action;
According to the user of each user behavior information mark and triggered time, multiple message queues, each message queue are generated Using multiple object of action as element;
According to the plurality of message queue, message queue sample is generated.
Such as, so that scene is downloaded in application as an example.Server can first obtain a plurality of user behavior information.Each user's row User's mark, triggered time and object of action are at least recorded for information (such as the corresponding Apply Names of application download behavior). That is, passing through user's behavioural information, it can be realized that some user has downloaded some application in some time.
For example, the wherein one user behavior information that server is got is:User's first (user's mark) was at 2016 11 On the moon 16 12:00 (triggered time) downloaded A and has applied (object of action).
Then, server can generate multiple message queues, each information team according to acquired user behavior information Row are with multiple object of action (such as the corresponding Apply Names of application download behavior) for element.
Such as, in one embodiment, it is above-mentioned according to the user of each user behavior information mark and triggered time, generation The step of multiple message queues, it can include:
Generate the user behavior information institute included in multiple user behavior information aggregates, each user behavior information aggregate right The user's mark answered is identical, and the triggered time is in identical preset time period and the interval in triggered time is less than preset duration;
In each user behavior information aggregate, according to the triggered time by arriving first after order, to the user's row included Arranged for the object of action of information, and generated message queue.
Such as, server gets following five user behavior information:
First:User's first was 16 days 12 November in 2016:00 has downloaded A applications.
Article 2:User's first was 16 days 12 November in 2016:05 has downloaded B applications.
Article 3:User's second was 16 days 13 November in 2016:05 has downloaded A applications.
Article 4:User's second was 16 days 13 November in 2016:35 have downloaded C applications.
Article 5:User's second was 16 days 13 November in 2016:40 have downloaded B applications.
So, server can firstly generate multiple user behavior information aggregates, often according to this five user behavior information User's mark corresponding to user behavior information included in one user behavior information aggregate is identical, and the triggered time is in The interval in identical preset time period and triggered time is less than preset duration.
For example, 24 periods will can be divided into for 24 hours one day, and by each integral point period (such as 12:00 to 12:59) being defined as a preset time period, i.e., one day has 24 preset time periods.For example, (corresponding from default first time period 00:00 to 00:59) to default 24th period (correspondence 23:00 to 23:59).And preset duration can be then 1 hour. Certainly, in other embodiments, preset duration can also be 2 hours or 3 hours etc., illustrate and do not constituted to the present invention's herein Limit.
For example, for example, because above-mentioned first and Article 2 user behavior information are same user (user's first) same One preset time period (12:00 to 12:59 this period) and the interval in triggered time less than 1 hour (was all 2016 11 The 12 of the moon 16:00 to 12:59 this period) behavioural information, therefore above-mentioned first and Article 2 user behavior information Same user behavior information aggregate (being such as named as the set of first user behavioural information) can be grouped into.Similarly, above-mentioned Article 3 Same user behavior information aggregate, which can be grouped into, to Article 5 user behavior information (is such as named as second user behavioural information collection Close).
Then, server can in each user behavior information aggregate, according to the triggered time by arriving first after order, The object of action of user behavior information to being included is arranged, and generates message queue.For example, in first user behavior letter In breath set, the download time applied due to A is prior to the download time that B apply, so A applications are come before B applies, generation Message queue is (A, B).Similarly, the message queue generated according to above-mentioned second user behavioural information set is (A, C, B).
After multiple message queues are generated, these message queues can be collected together by server, and generate letter Cease queue sample.
In step s 103, according to the access object, target information queue, each target are determined in message queue sample The access object is included in the element of message queue.
Such as, get message queue sample (A, B), (A, C, B), (A, D, E, B), (B, D, E), (C, E, F), (F, A, C), (A, F, G, C), after (B, E, F), server can be according to object A applications be accessed, in these above-mentioned message queue samples In determine include in target information queue, the element for each target information queue that server is determined access pair As A applications.
For example, the target information queue that server is determined can include following queue:(A, B), (A, C, B), (A, D, E, B), (F, A, C) and (A, F, G, C).
Further, since (B, D, E) in message queue sample, the element of (C, E, F) and (B, E, F) these three message queues In do not include and access object A application.Therefore, these three message queues are not determined to target information queue.
In step S104, the statistical sample including element of the generation comprising all target information queues, and count the system Count the occurrence number of each inequality element in sample in addition to the corresponding element of access object.
Such as, after target information queue is determined, server can generate all comprising all target information queues Statistical sample including element.For example, server generation statistical sample can include (A, B, A, C, B, A, D, E, B, F, A, C, A, F, G, C).
Afterwards, each inequality element that server can be counted in the statistical sample in addition to object A applications are accessed goes out occurrence Number.For example, the inequality element in the statistical sample in addition to A is applied is applied including B applications, C applications, D applications, E applications, F and G should With.Server statistics, which go out B applications, to be occurred 3 times, and C applications occur 3 times, and D applications occur 1 time, and E applications occur 1 time, and F applications occur 2 Secondary, G applications occur 1 time.
In step S105, according to the occurrence number, related information and the push of the access object are determined.
Such as, each inequality element in counting statistical sample in addition to the corresponding element of object is accessed occurrence number it Afterwards, server can determine the related information of the access object, and the association is believed according to the occurrence number of each inequality element Breath is pushed to corresponding terminal.
For example, in one embodiment, server can by statistical sample in addition to the corresponding element of object is accessed In inequality element, the element that occurrence number exceedes preset times is defined as object element.Then, server can the object element It is defined as accessing the related information of object and is pushed to corresponding terminal.
For example, preset times are 2 times, then element B will be defined as target element by server using (occurrence number 3 times) Element, and object element B applications are defined as the related information that access object A is applied, and it is pushed to corresponding terminal.
That is, when the desired download A of the user that server detects some terminal is applied using this, server can To push B applications to the user simultaneously, to facilitate user to obtain relevant information.
It is understood that what each message queue in the message queue sample that server is obtained in the present embodiment was included Multiple elements can characterize the Continuous behavior information (downloading behavioural information as continuous) of same user.So, server is in the letter That is determined in breath queue sample is (i.e. other in addition to object is accessed comprising the element in the target information queue for accessing object Element) with to access the relevance between the corresponding element of object stronger.Therefore, the association determined according to embodiments of the present invention Information and the relevance accessed between object are stronger.That is, the embodiment of the present invention can improve the pass that server is pushed to terminal Join the degree of accuracy of information.
Referring to Fig. 2, Fig. 2 is another schematic flow sheet of information-pushing method provided in an embodiment of the present invention, flow can With including:
In step s 201, server, which is obtained, accesses object.
Such as, so that scene is downloaded in application as an example.Server can first obtain access object.The access object can be by end The title of the user that end is uploaded some that to be downloaded applications, such as A applications.
In step S202, server obtains message queue sample, and the message queue sample includes multiple message queues, often One message queue includes multiple elements, and multiple lists of elements of each message queue take over the Continuous behavior information at family for use.
Such as, after the A applications of access object are got, server can obtain message queue sample, the message queue Include multiple message queues in sample, each message queue includes multiple elements, included in each message queue Multiple elements can be used for the Continuous behavior information for characterizing same user.
For example, so that scene is downloaded in application as an example, the message queue sample that server is got can include following multiple letters Cease queue:(A, B), (A, C, B), (A, D, E, B), (B, D, E), (C, E, F), (F, A, C), (A, F, G, C), (B, E, F).
These above-mentioned message queues are comprising multiple elements (i.e. Apply Names, such as A applications or B are applied).For example, information Queue (A, B) can represent user's first continuously downloaded A apply and B application.And message queue (A, D, E, B) can represent user Second has continuously downloaded A applications, D applications, E applications and B applications.
In one embodiment, message queue sample can be generated in the following way:
Server obtains user behavior information, and each user behavior information at least includes user's mark, triggered time and row For object;
According to the user of each user behavior information mark and triggered time, server generates multiple message queues, Mei Yixin Queue is ceased using multiple object of action as element;
According to the plurality of message queue, server generation message queue sample.
Such as, so that scene is downloaded in application as an example.Server can first obtain a plurality of user behavior information.Each user's row User's mark, triggered time and object of action are at least recorded for information (such as the corresponding Apply Names of application download behavior). That is, passing through user's behavioural information, it can be realized that some user has downloaded some application in some time.
For example, the wherein one user behavior information that server is got is:User's first (user's mark) was at 2016 11 On the moon 16 12:00 (triggered time) downloaded A and has applied (object of action).
Then, server can generate multiple message queues, each information team according to acquired user behavior information Row are with multiple object of action (such as the corresponding Apply Names of application download behavior) for element.
Such as, in one embodiment, it is above-mentioned according to the user of each user behavior information mark and triggered time, generation The step of multiple message queues, it can include:
Server generates the user behavior letter included in multiple user behavior information aggregates, each user behavior information aggregate The corresponding user's mark of breath is identical, and the triggered time is in identical preset time period and when the interval in triggered time is less than default It is long;
In each user behavior information aggregate, server according to the triggered time by arriving first after order, to what is included The object of action of user behavior information is arranged, and generates message queue.
Such as, server gets following five user behavior information:
First:User's first was 16 days 12 November in 2016:00 has downloaded A applications.
Article 2:User's first was 16 days 12 November in 2016:05 has downloaded B applications.
Article 3:User's second was 16 days 13 November in 2016:05 has downloaded A applications.
Article 4:User's second was 16 days 13 November in 2016:35 have downloaded C applications.
Article 5:User's second was 16 days 13 November in 2016:40 have downloaded B applications.
So, server can firstly generate multiple user behavior information aggregates, often according to this five user behavior information User's mark corresponding to user behavior information included in one user behavior information aggregate is identical, and the triggered time is in The interval in identical preset time period and triggered time is less than preset duration.
For example, 24 periods will can be divided into for 24 hours one day, and by each integral point period (such as 12:00 to 12:59) being defined as a preset time period, i.e., one day has 24 preset time periods.For example, (corresponding from default first time period 00:00 to 00:59) to default 24th period (correspondence 23:00 to 23:59).And preset duration can be then 1 hour. Certainly, in other embodiments, preset duration can also be 2 hours or 3 hours etc., illustrate and do not constituted to the present invention's herein Limit.
For example, because above-mentioned first and Article 2 user behavior information are same user (user's first) same pre- If the period (12:00 to 12:59 this period) and the interval in triggered time less than 1 hour (was all on November 16th, 2016 12:00 to 12:59 this period) behavioural information, therefore above-mentioned first and Article 2 user behavior information can be returned To same user behavior information aggregate (being such as named as the set of first user behavioural information).Similarly, above-mentioned Article 3 is to the 5th Bar user behavior information can also be grouped into same user behavior information aggregate (being such as named as the set of second user behavioural information).
Then, server can in each user behavior information aggregate, according to the triggered time by arriving first after order, The object of action of user behavior information to being included is arranged, and generates message queue.For example, in first user behavior letter In breath set, the download time applied due to A is prior to the download time that B apply, so A applications are come before B applies, generation Message queue is (A, B).Similarly, the message queue generated according to above-mentioned second user behavioural information set is (A, C, B).
It is understood that behavioural information is downloaded in the application that server can collect numerous users in advance, under these applications Carry and user's mark is at least recorded in behavioural information, using download time and the Apply Names downloaded.Then, server is just According to these user behavior information, the message queue of the numerous continuous download behaviors that can characterize user can be generated.
After multiple message queues are generated, these message queues can be collected together by server, and generate letter Cease queue sample.
In step S203, according to the access object, server determines target information queue in message queue sample, often The first element of one target information queue is the access object.
Such as, in one embodiment, after message queue sample is got, server can be according in step S201 The access object A applications got, determine target information queue in message queue sample.Each target information queue is full It is enough lower condition:The first element of target information queue is access object.For example, the first element of each target information queue It is A applications.
For example, so that scene is downloaded in application as an example, the message queue sample that server is got can include following multiple letters Cease queue:(A, B), (A, C, B), (A, D, E, B), (B, D, E), (C, E, F), (F, A, C), (A, F, G, C), (B, E, F).
So, the target information queue determined in above- mentioned information queue sample is applied to include according to accessing object A: (A, B), (A, C, B), (A, D, E, B) and (A, F, G, C).
It is understood that the message queue (B, D, E), (C, E, F) and (B, E, F) in above- mentioned information queue sample, Corresponding elements A, therefore these three message queues are applied due to not including access object A in the element of these three message queues It is not determined to target information queue.And message queue (F, A, C) is not then because its first element is to access object A applications pair The elements A answered, thus while applied in the element of the message queue comprising A, but the message queue is still not determined to mesh Mark application.
In step S204, the statistical sample including element of the server generation comprising all target information queues, and unite Count the occurrence number of each inequality element in the statistical sample in addition to the corresponding element of access object.
Such as, after target information queue (A, B), (A, C, B), (A, D, E, B) and (A, F, G, C) is determined, clothes Business device can generate the statistical sample including all elements comprising all target information queues.For example, the statistical sample of generation For (A, B, A, C, B, A, D, E, B, A, F, G, C).
Then, server can count in the statistical sample except access object A apply corresponding element A in addition to remaining not With the occurrence number of element.Occur 3 times for example, server statistics go out element B application, Elements C application occurs 2 times, element D applications Occur 1 time, element E applications occur 1 time, element F applications occur 1 time, element G applications occur 1 time.
In step S205, server is according to the descending order of occurrence number, to removing the access pair in statistical sample As the inequality element outside corresponding element is arranged, sequencing information is obtained.
For example, after the occurrence number of remaining different element in counting statistical sample in addition to object A applications are accessed, clothes Being engaged in device can be according to the descending order of occurrence number, to remaining mutual not phase in statistical sample in addition to object A applications are accessed Same element (i.e. this six elements of B, C, D, E, F, G) is arranged, and obtains sequencing information.
For example, the sequencing information that server is obtained according to the descending order of occurrence number is:B element comes first Position, C element comes second, and D elements, E elements, F elements, G elements are the 3rd neck and neck.
In step S206, the element in default tagmeme is defined as the access pair by server according to the sequencing information The related information of elephant and push.
Such as, after sequencing information is obtained, the element for coming default tagmeme can be defined as accessing object A by server The related information of application, and the related information is pushed to corresponding terminal.
For example, default tagmeme is first and second, then server will apply element B and Elements C application is true It is set to the related information for accessing object A applications, and B is pushed to corresponding terminal using with C applications.
That is, when the desired download A of the user that server detects some terminal is applied using this, server can To be pushed to the user simultaneously, B is applied and C is applied, to facilitate user to obtain relevant information.
It should be noted that in the present embodiment so that scene is downloaded in application as an example, i.e., when server detects some terminal When the desired download A of user is applied using this, server can push B to the user simultaneously and apply and C applications.And in other realities Apply in mode, the information-pushing method provided in the present embodiment can also be applied to other scenes, such as keyword search scene. That is, server can collect the keyword search behavioural information of user in advance, then according to these keyword search rows For information, generate and multiple message queues are included in message queue sample, the message queue sample, each message queue is comprising multiple Element, multiple lists of elements of each message queue take over the continuous search behavior information at family for use.
Fig. 3 A to Fig. 3 C are referred to, Fig. 3 A to Fig. 3 C illustrate for the scene of information-pushing method provided in an embodiment of the present invention Figure.
Such as, as shown in Figure 3A, user clicks " download " button in terminal.Download behavior, terminal are applied according to this The download request that A applications are downloaded in request is sent to server.
Server can respond the download request after the download request is received.
In addition, such as Fig. 3 B, the A applications that server can also download terminal request are defined as accessing object, i.e. server Obtain and access object A applications.
Then, server can obtain message queue sample, and the message queue sample includes multiple message queues, each Individual message queue includes multiple elements, and the multiple elements included in each message queue can be used for characterizing same user's It is continuous to download application behavioural information.
For example, the message queue sample that server is got can be comprising following multiple message queues:(A, B), (A, C, B), (A, D, E, B), (B, D, E), (C, E, F), (F, A, C), (A, F, G, C), (B, E, F).
After message queue sample is got, server can determine target information team in these message queue samples Row, the first element of target information queue is applied for access object A.For example, the target information queue that server is determined Including:(A, B), (A, C, B), (A, D, E, B) and (A, F, G, C).
Afterwards, server can generate the statistical sample including all elements comprising all target information queues.For example, The statistical sample of generation is (A, B, A, C, B, A, D, E, B, A, F, G, C).Then, server can be counted removes in the statistical sample Access the occurrence number that object A applies remaining different element outside corresponding element A.Answered for example, server statistics go out element B With appearance 3 times, Elements C is using appearance 2 times, and element D is using appearance 1 time, and element E is using appearance 1 time, and element F is using appearance 1 Secondary, element G applications occur 1 time.
After the occurrence number of remaining different element in counting statistical sample in addition to object A applications are accessed, server Can be mutually different to remaining in statistical sample in addition to object A applications are accessed according to the descending order of occurrence number Element (i.e. this six elements of B, C, D, E, F, G) is arranged, and obtains sequencing information.
For example, the sequencing information that server is obtained according to the descending order of occurrence number is:B element comes first Position, C element comes second, and D elements, E elements, F elements, G elements are the 3rd neck and neck.
After sequencing information is obtained, server can will come default first and deputy element, i.e. B element Be defined as accessing the related information of object A application with C element, and B applied and C is applied and pushed to corresponding terminal, so as to Family can be downloaded when needing.Now terminal interface can be as shown in Figure 3 C.
Referring to Fig. 4, Fig. 4 is the structural representation of information push-delivery apparatus provided in an embodiment of the present invention.Information pushing is filled Putting 300 can include:First acquisition module 301, the second acquisition module 302, determining module 303, statistical module 304 and push Module 305.
First acquisition module 301, object is accessed for obtaining.
Such as, so that scene is downloaded in application as an example.First acquisition module 301 of server can first obtain access object.Should Access the title that object can be the user uploaded by terminal some that to be downloaded applications, such as A applications.
Second acquisition module 302, for obtaining message queue sample, described information queue sample includes multiple information teams Row, each described information queue includes multiple elements, and multiple lists of elements of each described information queue take over the Continuous behavior at family for use Information.
Such as, after the first acquisition module 301 gets the A applications of access object, the second acquisition module 302 of server Message queue sample can be obtained, includes multiple message queues in the message queue sample, each message queue includes Multiple elements, the multiple elements included in each message queue can be used for the Continuous behavior information for characterizing same user.
For example, so that scene is downloaded in application as an example, the message queue sample that the second acquisition module 302 is got can be comprising such as Under multiple message queues:(A, B), (A, C, B), (A, D, E, B), (B, D, E), (C, E, F), (F, A, C), (A, F, G, C), (B, E, F).
These above-mentioned message queues are comprising multiple elements (i.e. Apply Names, such as A applications or B are applied).For example, information Queue (A, B) can represent user's first continuously downloaded A apply and B application.And message queue (A, D, E, B) can represent user Second has continuously downloaded A applications, D applications, E applications and B applications.
Determining module 303, for according to the access object, target information team to be determined in described information queue sample The access object is included in row, the element of each target information queue.
Such as, get message queue sample (A, B), (A, C, B), (A, D, E, B), (B, D, E), (C, E, F), (F, A, C), (A, F, G, C), after (B, E, F), the determining module 303 of server can according to accessing object A applications, it is above-mentioned this Target information queue is determined in a little message queue samples, each target information queue that determining module 303 is determined All include the A applications of access object in element.
For example, the target information queue that determining module 303 is determined can include following queue:(A, B), (A, C, B), (A, D, E, B), (F, A, C) and (A, F, G, C).
Further, since (B, D, E) in message queue sample, the element of (C, E, F) and (B, E, F) these three message queues In do not include and access object A application.Therefore, these three message queues are not determined to target information queue.
In one embodiment, determining module 303 can be used for:
According to the access object, target information queue, each target letter are determined in described information queue sample The first element for ceasing queue is the access object.
Such as, in one embodiment, after the second acquisition module 302 gets message queue sample, determining module The 303 access object A applications that can be got according to the first acquisition module 301, target information is determined in message queue sample Queue.Each target information queue is satisfied by following condition:The first element of target information queue is access object.For example, The first element of each target information queue is A applications.
For example, so that scene is downloaded in application as an example, the message queue sample that the second acquisition module 302 is got can be comprising such as Under multiple message queues:(A, B), (A, C, B), (A, D, E, B), (B, D, E), (C, E, F), (F, A, C), (A, F, G, C), (B, E, F).
So, determining module 303 applies the target determined in above- mentioned information queue sample to believe according to object A is accessed Breath queue includes:(A, B), (A, C, B), (A, D, E, B) and (A, F, G, C).
It is understood that the message queue (B, D, E), (C, E, F) and (B, E, F) in above- mentioned information queue sample, Corresponding elements A, therefore these three message queues are applied due to not including access object A in the element of these three message queues It is not determined to target information queue.And message queue (F, A, C) is not then because its first element is to access object A applications pair The elements A answered, thus while applied in the element of the message queue comprising A, but the message queue is still not determined to mesh Mark application.
Statistical module 304, for the statistical sample including element of the generation comprising all target information queues, and unites Count the occurrence number of each inequality element in the statistical sample in addition to the corresponding element of the access object.
Such as, determining module 303 determine target information queue (A, B), (A, C, B), (A, D, E, B) and (A, F, G, C) after, the statistical module 304 of server can generate the statistics including all elements comprising all target information queues Sample.For example, the statistical sample that statistical module 304 is generated is (A, B, A, C, B, A, D, E, B, A, F, G, C).
Then, statistical module 304 can be counted in the statistical sample in addition to accessing object A and applying corresponding element A The occurrence number of remaining different element.Occur 3 times for example, statistical module 304 counts element B application, Elements C application occurs 2 Secondary, element D applications occur 1 time, and element E applications occur 1 time, and element F applications occur 1 time, and element G applications occur 1 time.
Pushing module 305, for according to the occurrence number, determining related information and the push of the access object.
Such as, in each inequality element during statistical module 304 counts statistical sample in addition to the corresponding element of object is accessed Occurrence number after, pushing module 305 can determine the association of the access object according to the occurrence number of each inequality element Information, and the related information is pushed to corresponding terminal.
In one embodiment, pushing module 305 can be used for:
By in the inequality element in the statistical sample in addition to the corresponding element of the access object, occurrence number exceedes pre- If the element of number of times is defined as object element;
The object element is defined as to related information and the push of the access object.
Such as, pushing module 305 can go out in the inequality element in statistical sample in addition to the corresponding element of object is accessed The element that occurrence number exceedes preset times is defined as object element.Then, pushing module 305 can the object element be defined as visit Ask the related information of object and be pushed to corresponding terminal.
For example, preset times are 2 times, then element B will be defined as by pushing module 305 using (occurrence number 3 times) Object element, and object element B applications are defined as the related information that access object A is applied, and it is pushed to corresponding terminal.
That is, when the desired download A of the user that server detects some terminal is applied using this, server can To push B applications to the user simultaneously, to facilitate user to obtain relevant information.
In another embodiment, pushing module 305 can be also used for:
According to the order that occurrence number is descending, in the statistical sample in addition to the corresponding element of the access object Inequality element arranged, obtain sequencing information;
According to the sequencing information, the element in default tagmeme is defined as the related information of the access object and pushed away Send.
For example, going out in remaining different element during statistical module 304 counts statistical sample in addition to object A applications are accessed After occurrence number, pushing module 305 can be according to the descending order of occurrence number, should to removing access object A in statistical sample Arranged with the mutually different element of remaining outer (i.e. this six elements of B, C, D, E, F, G), obtained sequencing information.
For example, the sequencing information that pushing module 305 is obtained according to the descending order of occurrence number is:B element comes First, C element comes second, and D elements, E elements, F elements, G elements are the 3rd neck and neck.
After sequencing information is obtained, the element for coming default tagmeme can be defined as accessing object A by pushing module 305 The related information of application, and the related information is pushed to corresponding terminal.
For example, default tagmeme is first and second, then pushing module 305 will apply element B and Elements C should With the related information for being defined as accessing object A application, and B is applied and C applications are pushed to corresponding terminal.
That is, when the desired download A of the user that server detects some terminal is applied using this, server can To be pushed to the user simultaneously, B is applied and C is applied, to facilitate user to obtain relevant information.
Also referring to Fig. 5, Fig. 5 is another structural representation of information push-delivery apparatus provided in an embodiment of the present invention. In one embodiment, information push-delivery apparatus 300 can also include:Generation module 306.
Generation module 306, for obtaining user behavior information, each user behavior information at least includes user and marked Knowledge, triggered time and object of action;According to the user of each user behavior information mark and triggered time, multiple information are generated Queue, each described information queue is using multiple object of action as element;According to the multiple message queue, message queue sample is generated This.
Such as, so that scene is downloaded in application as an example.The generation module 306 of server can first obtain a plurality of user behavior letter Breath.Each user behavior information at least records user's mark, triggered time and object of action (as applied download behavior pair The Apply Names answered).That is, passing through user's behavioural information, it can be realized that some user has downloaded certain in some time Individual application.
For example, the wherein one user behavior information that generation module 306 is got is:User's first (user's mark) is 2016 On November 16,12 in:00 (triggered time) downloaded A and has applied (object of action).
Then, generation module 306 can generate multiple message queues according to acquired user behavior information, each Message queue is with multiple object of action (such as the corresponding Apply Names of application download behavior) for element.
After multiple message queues are generated, these message queues can be collected together by generation module 306, and raw Into message queue sample.
In one embodiment, generation module 306 can be used for:
Generate the user behavior information included in multiple user behavior information aggregates, each user behavior information aggregate Corresponding user's mark is identical, and the triggered time is in identical preset time period and when the interval in triggered time is less than default It is long;
In each user behavior information aggregate, according to the triggered time by arriving first after order, to the use included The object of action of family behavioural information is arranged, and generates message queue.
Such as, generation module 306 gets following five user behavior information:
First:User's first was 16 days 12 November in 2016:00 has downloaded A applications.
Article 2:User's first was 16 days 12 November in 2016:05 has downloaded B applications.
Article 3:User's second was 16 days 13 November in 2016:05 has downloaded A applications.
Article 4:User's second was 16 days 13 November in 2016:35 have downloaded C applications.
Article 5:User's second was 16 days 13 November in 2016:40 have downloaded B applications.
So, generation module 306 can firstly generate multiple user behavior information collection according to this five user behavior information Close, user's mark corresponding to the user behavior information included in each user behavior information aggregate is identical, and when triggering Between be less than preset duration in identical preset time period and the interval in triggered time.
For example, 24 periods will can be divided into for 24 hours one day, and by each integral point period (such as 12:00 to 12:59) being defined as a preset time period, i.e., one day has 24 preset time periods.For example, (corresponding from default first time period 00:00 to 00:59) to default 24th period (correspondence 23:00 to 23:59).And preset duration can be then 1 hour. Certainly, in other embodiments, preset duration can also be 2 hours or 3 hours etc., illustrate and do not constituted to the present invention's herein Limit.
For example, because above-mentioned first and Article 2 user behavior information are same user (user's first) same pre- If the period (12:00 to 12:59 this period) and the interval in triggered time less than 1 hour (was all on November 16th, 2016 12:00 to 12:59 this period) behavioural information, therefore above-mentioned first and Article 2 user behavior information can be returned To same user behavior information aggregate (being such as named as the set of first user behavioural information).Similarly, above-mentioned Article 3 is to the 5th Bar user behavior information can also be grouped into same user behavior information aggregate (being such as named as the set of second user behavioural information).
Then, generation module 306 can in each user behavior information aggregate, according to the triggered time by arriving first after Sequentially, the object of action of the user behavior information to being included is arranged, and generates message queue.For example, in first user In behavioural information set, because the download time of A applications is prior to the download time that B is applied, so A is applied before coming B applications, The message queue of generation is (A, B).Similarly, according to above-mentioned second user behavioural information set generate message queue for (A, C, B)。
The embodiment of the present invention additionally provides a kind of server.Fig. 6 is refer to, it illustrates involved by the embodiment of the present invention The structural representation of server 400.
The server 400 can include one or more than one processing core processor 401, one or more The parts such as memory 402, communication unit 403, the power supply 404 of computer-readable recording medium.Those skilled in the art can manage The server architecture shown in solution, Fig. 6 does not constitute the restriction to server, can include than illustrating more or less portions Part, either combines some parts or different parts arrangement.Wherein:
Processor 401 is the control centre of the server, utilizes each of various interfaces and the whole server of connection Part, by operation or performs and is stored in software program and/or module in memory 402, and calls and be stored in memory Data in 402, the various functions and processing data of execute server, so as to carry out integral monitoring to server.Processor 401 It may include one or more processing cores.
Memory 402 can be used for storage software program and module, and processor 401 is stored in memory 402 by operation Software program and module, so as to perform various function application and data processing.
Communication unit 403 can be used for during receiving and sending messages, the reception and transmission of signal.Especially, communication unit 403 connects Receive the signal that terminal is sent, and signal is transferred to one or more than one processor 401 is handled.Meanwhile, communication unit 403 will The feedback signal that processor 401 is sent is sent to terminal.
Server also includes the power supply 404 (such as battery) powered to all parts.Power supply can pass through power management system System is logically contiguous with processor 401, so as to realize the work(such as management charging, electric discharge and power managed by power-supply management system Energy.
In the present embodiment, the processor 401 in server can be answered according to following instruction by one or more It is loaded into the corresponding executable file of the process of program in memory 402, and by processor 401 to run is stored in memory Application program in 402, so that various functions are realized, it is as follows:
Obtain and access object;Message queue sample is obtained, described information queue sample includes multiple message queues, Mei Yisuo State message queue and include multiple elements, multiple lists of elements of each described information queue take over the Continuous behavior information at family for use;According to The access object, determines target information queue, the element of each target information queue in described information queue sample In include the access object;Statistical sample including element of the generation comprising all target information queues, and count institute State the occurrence number of each inequality element in statistical sample in addition to the corresponding element of the access object;According to it is described go out occurrence Number, determines related information and the push of the access object.
Processor 401 is also executed the following steps:User behavior information is obtained, each user behavior information at least includes User's mark, triggered time and object of action;According to the user of each user behavior information mark and triggered time, generate many Individual message queue, each described information queue is using multiple object of action as element;According to the multiple message queue, information is generated Queue sample.
Processor 401 is above-mentioned according to the user of each user behavior information mark and triggered time in execution, generates many During the step of individual message queue, it can include:Generate multiple user behavior information aggregates, each user behavior information aggregate In user's mark corresponding to the user behavior information that includes it is identical, and the triggered time be in identical preset time period and triggering The interval of time is less than preset duration;In each user behavior information aggregate, according to the triggered time by arriving first after it is suitable Sequence, the object of action of the user behavior information to being included is arranged, and generates message queue.
Processor 401 is above-mentioned according to the access object in execution, and target information is determined in described information queue sample When the step of the access object is included in queue, the element of each target information queue, it can include:Visited according to described Object is asked, target information queue is determined in described information queue sample, the first element of each target information queue is The access object.
Processor 401 is above-mentioned according to the occurrence number in execution, determines related information and the push of the access object Step when, can include:According to the order that occurrence number is descending, to accessing object pair except described in the statistical sample Inequality element outside the element answered is arranged, and obtains sequencing information;According to the sequencing information, by the member in default tagmeme Element is defined as the related information of the access object and push.
In another embodiment, processor 401 is above-mentioned according to the occurrence number in execution, determines the access pair When the related information of elephant and the step pushed, it can include:In the statistical sample the corresponding element of object will be accessed except described In outer inequality element, the element that occurrence number exceedes preset times is defined as object element;The object element is defined as The related information for accessing object and push.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have the portion being described in detail in some embodiment Point, the detailed description of the embodiment above with respect to information-pushing method is may refer to, here is omitted.
Described information pusher provided in an embodiment of the present invention belongs to same with the information-pushing method in foregoing embodiments One design, can run the either method provided in described information method for pushing embodiment on described information pusher, its The process of implementing refers to described information method for pushing embodiment, and here is omitted.
It should be noted that for embodiment of the present invention described information method for pushing, this area common test personnel can To understand all or part of flow for realizing embodiment of the present invention described information method for pushing, computer program can be by Related hardware is controlled to complete, the computer program can be stored in a computer read/write memory medium, be such as stored in In memory, and by least one computing device, the method for pushing of related information as described is may include in the process of implementation The flow of embodiment.Wherein, described storage medium can be magnetic disc, CD, read-only storage (ROM, Read Only Memory), random access memory (RAM, Random Access Memory) etc..
For the described information pusher of the embodiment of the present invention, its each functional module can be integrated in a processing core In piece or modules are individually physically present, can also two or more modules be integrated in a module.On Stating integrated module can both be realized in the form of hardware, it would however also be possible to employ the form of software function module is realized.The collection If into module realized and as independent production marketing or in use, can also be stored in using in the form of software function module In one computer read/write memory medium, the storage medium is for example read-only storage, disk or CD etc..
A kind of information-pushing method and device provided above the embodiment of the present invention is described in detail, herein Apply specific case to be set forth the principle and embodiment of the present invention, the explanation of above example is only intended to help Understand the method for the present invention and its core concept;Simultaneously for those skilled in the art, according to the thought of the present invention, in tool It will change in body embodiment and application, in summary, this specification content should not be construed as to the present invention Limitation.

Claims (12)

1. a kind of information-pushing method, it is characterised in that methods described includes:
Obtain and access object;
Message queue sample is obtained, described information queue sample includes multiple message queues, and each described information queue is comprising more Individual element, multiple lists of elements of each described information queue take over the Continuous behavior information at family for use;
According to the access object, target information queue, each target information team are determined in described information queue sample The access object is included in the element of row;
Statistical sample including element of the generation comprising all target information queues, and count in the statistical sample except institute State the occurrence number for accessing each inequality element outside the corresponding element of object;
According to the occurrence number, related information and the push of the access object are determined.
2. information-pushing method according to claim 1, it is characterised in that methods described also includes:
User behavior information is obtained, each user behavior information at least includes user's mark, triggered time and object of action;
According to the user of each user behavior information mark and triggered time, multiple message queues, each described information are generated Queue is using multiple object of action as element;
According to the multiple message queue, message queue sample is generated.
3. information-pushing method according to claim 2, it is characterised in that described according to each user behavior information User identifies and the triggered time, generates multiple message queues, including:
Generate the user behavior information institute included in multiple user behavior information aggregates, each user behavior information aggregate right The user's mark answered is identical, and the triggered time is in identical preset time period and the interval in triggered time is less than preset duration;
In each user behavior information aggregate, according to the triggered time by arriving first after order, to the user's row included Arranged for the object of action of information, and generated message queue.
4. information-pushing method according to claim 3, it is characterised in that described according to the access object, described Determine to include the access object in target information queue, the element of each target information queue in message queue sample, Including:
According to the access object, target information queue, each target information team are determined in described information queue sample The first element of row is the access object.
5. information-pushing method according to claim 4, it is characterised in that described according to the occurrence number, determines institute The related information for accessing object and push are stated, including:
According to the order that occurrence number is descending, to mutual in addition to the corresponding element of the access object in the statistical sample Different element is arranged, and obtains sequencing information;
According to the sequencing information, the element in default tagmeme is defined as to related information and the push of the access object.
6. information-pushing method according to claim 4, it is characterised in that described according to the occurrence number, determines institute The related information for accessing object and push are stated, including:
By in the inequality element in the statistical sample in addition to the corresponding element of the access object, occurrence number exceedes default time Several elements are defined as object element;
The object element is defined as to related information and the push of the access object.
7. a kind of information push-delivery apparatus, it is characterised in that described device includes:
First acquisition module, object is accessed for obtaining;
Second acquisition module, for obtaining message queue sample, described information queue sample includes multiple message queues, Mei Yisuo State message queue and include multiple elements, multiple lists of elements of each described information queue take over the Continuous behavior information at family for use;
Determining module, for according to the access object, target information queue, Mei Yisuo to be determined in described information queue sample State and the access object is included in the element of target information queue;
Statistical module, for the statistical sample including element of the generation comprising all target information queues, and counts described The occurrence number of each inequality element in statistical sample in addition to the corresponding element of the access object;
Pushing module, for according to the occurrence number, determining related information and the push of the access object.
8. information push-delivery apparatus according to claim 7, it is characterised in that described device also includes:Generation module, is used for
User behavior information is obtained, each user behavior information at least includes user's mark, triggered time and object of action;
According to the user of each user behavior information mark and triggered time, multiple message queues, each described information are generated Queue is using multiple object of action as element;
According to the multiple message queue, message queue sample is generated.
9. information push-delivery apparatus according to claim 8, it is characterised in that the generation module is used for:
Generate the user behavior information institute included in multiple user behavior information aggregates, each user behavior information aggregate right The user's mark answered is identical, and the triggered time is in identical preset time period and the interval in triggered time is less than preset duration;
In each user behavior information aggregate, according to the triggered time by arriving first after order, to the user's row included Arranged for the object of action of information, and generated message queue.
10. information push-delivery apparatus according to claim 9, it is characterised in that the determining module is used for:Visited according to described Object is asked, target information queue is determined in described information queue sample, the first element of each target information queue is The access object.
11. information push-delivery apparatus according to claim 10, it is characterised in that the pushing module is used for:
According to the order that occurrence number is descending, to mutual in addition to the corresponding element of the access object in the statistical sample Different element is arranged, and obtains sequencing information;
According to the sequencing information, the element in default tagmeme is defined as to related information and the push of the access object.
12. information push-delivery apparatus according to claim 10, it is characterised in that the pushing module is used for:
By in the inequality element in the statistical sample in addition to the corresponding element of the access object, occurrence number exceedes default time Several elements are defined as object element;
The object element is defined as to related information and the push of the access object.
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