CN106897900A - Advertisement placement method and device - Google Patents

Advertisement placement method and device Download PDF

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Publication number
CN106897900A
CN106897900A CN201710071171.7A CN201710071171A CN106897900A CN 106897900 A CN106897900 A CN 106897900A CN 201710071171 A CN201710071171 A CN 201710071171A CN 106897900 A CN106897900 A CN 106897900A
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CN
China
Prior art keywords
video
advertisement
positive
mark
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201710071171.7A
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Chinese (zh)
Inventor
刘振华
崔继峰
周玉增
潘柏宇
谢菲
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Alibaba China Co Ltd
Original Assignee
1Verge Internet Technology Beijing Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 1Verge Internet Technology Beijing Co Ltd filed Critical 1Verge Internet Technology Beijing Co Ltd
Priority to CN201710071171.7A priority Critical patent/CN106897900A/en
Publication of CN106897900A publication Critical patent/CN106897900A/en
Pending legal-status Critical Current

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

Abstract

This disclosure relates to advertisement placement method and device.The method includes:In the case where the advertisement putting request that user sends is got, the mark that corresponding advertisement video is asked in the advertisement putting is obtained;Obtain the mark that corresponding positive video is asked in the advertisement putting;The mark of the positive video and the mark of the advertisement video are associated, the first video is generated.The disclosure can make advertisement putting side flexibly set the time span of the advertisement of the advertisement and dispensing for wanting dispensing, and advertisement putting side can be made voluntarily to deliver advertisement in real time, and commercial audience can select to skip advertisement video in the first video that viewing includes advertisement video such that it is able to improve the experience that commercial audience watches the first video comprising advertisement video.

Description

Advertisement placement method and device
Technical field
This disclosure relates to multimedia technology field, more particularly to a kind of advertisement placement method and device.
Background technology
In correlation technique, when advertisement putting side needs to deliver advertisement, it is necessary to advertisement is submitted into advertising service side, by wide Accusing the advertisement launching platform of service side carries out related dropping apparatus to realize the dispensing of advertisement.This advertisement putting mode for For advertisement putting side, there is more limitation to the time span of advertisement, and advertisement putting side cannot flexibly set it is desired The advertisement of dispensing, also voluntarily cannot in real time deliver advertisement.Commercial audience is when video is watched, it is necessary to finish watching advertisement video ability Start to see positive video, cause the Consumer's Experience of commercial audience poor.
The content of the invention
In view of this, the present disclosure proposes a kind of advertisement placement method and device, to solve advertisement putting in correlation technique Flexibility and real-time it is poor, and commercial audience the poor problem of Consumer's Experience.
According to the one side of the disclosure, there is provided a kind of advertisement placement method, including:
In the case where the advertisement putting request that user sends is got, obtain the advertisement putting and ask corresponding advertisement The mark of video;
Obtain the mark that corresponding positive video is asked in the advertisement putting;
The mark of the positive video and the mark of the advertisement video are associated, the first video is generated.
In a kind of possible implementation, the mark of the positive video and the mark of the advertisement video are closed Connection, including:
Splice the mark of the advertisement video after the mark of the positive video, the advertisement video is set to institute State and signpost after positive video video.
In a kind of possible implementation, the mark of the positive video and the mark of the advertisement video are closed Connection, including:
Splice the mark of the positive video after the mark of the advertisement video, the advertisement video is set to institute State and signpost before positive video video.
In a kind of possible implementation, the mark of the positive video and the mark of the advertisement video are closed Connection, generates the first video, including:
The positive video is long with the time that the time span sum of the advertisement video is defined as first video Degree.
In a kind of possible implementation, methods described also includes:
According to the advertisement video that the user selects from the corresponding advertisement base of the user, generating the advertisement putting please Ask.
In a kind of possible implementation, methods described also includes:
Following any one is defined as the advertisement putting and asks corresponding positive video:
All positive videos that the user uploads;
The positive video that the user selects from the positive video for uploading;
The positive video of first condition is met in all positive videos that the user uploads.
In a kind of possible implementation, the first condition include it is following at least one:
The video pictures ratio of the positive video and the advertisement video is identical;
The positive video is disclosed positive video;
The positive video only includes a kind of language version;
The positive video is not RTMP videos.
According to another aspect of the present disclosure, there is provided a kind of advertisement delivery device, including:
First acquisition module, in the case where the advertisement putting request that user sends is got, obtaining the advertisement Deliver the mark of the corresponding advertisement video of request;
Second acquisition module, the mark of corresponding positive video is asked for obtaining the advertisement putting;
First generation module, it is raw for the mark of the positive video and the mark of the advertisement video to be associated Into the first video.
In a kind of possible implementation, first generation module includes:
First splicing submodule, the mark for splicing the advertisement video after the mark of the positive video will The advertisement video is set to video of signposting after the positive video.
In a kind of possible implementation, first generation module includes:
Second splicing submodule, the mark for splicing the positive video after the mark of the advertisement video will The advertisement video is set to video of signposting before the positive video.
In a kind of possible implementation, first generation module includes:
Determination sub-module, for the positive video and the time span sum of the advertisement video to be defined as into described The time span of one video.
In a kind of possible implementation, described device also includes:
Second generation module, for the advertisement video selected from the corresponding advertisement base of the user according to the user, Generate the advertisement putting request.
In a kind of possible implementation, described device also includes:
Determining module, corresponding positive video is asked for following any one to be defined as into the advertisement putting:
All positive videos that the user uploads;
The positive video that the user selects from the positive video for uploading;
The positive video of first condition is met in all positive videos that the user uploads.
In a kind of possible implementation, the first condition include it is following at least one:
The video pictures ratio of the positive video and the advertisement video is identical;
The positive video is disclosed positive video;
The positive video only includes a kind of language version;
The positive video is not RTMP videos.
According to another aspect of the present disclosure, there is provided a kind of advertisement delivery device, including:
Processor;
Memory for storing processor-executable instruction;
Wherein, the processor is configured as:
In the case where the advertisement putting request that user sends is got, obtain the advertisement putting and ask corresponding advertisement The mark of video;
Obtain the mark that corresponding positive video is asked in the advertisement putting;
The mark of the positive video and the mark of the advertisement video are associated, the first video is generated.
According to another aspect of the present disclosure, there is provided a kind of non-volatile computer readable storage medium storing program for executing, when the storage Instruction in medium by terminal and/or server computing device when so that terminal and/or server are able to carry out a kind of wide Put-on method is accused, methods described includes:
In the case where the advertisement putting request that user sends is got, obtain the advertisement putting and ask corresponding advertisement The mark of video;
Obtain the mark that corresponding positive video is asked in the advertisement putting;
The mark of the positive video and the mark of the advertisement video are associated, the first video is generated.
By in the case where the advertisement putting request that user sends is got, obtaining advertisement putting and asking corresponding advertisement The mark of video, obtains the mark that corresponding positive video is asked in advertisement putting, and by the mark and advertisement video of positive video Mark be associated, generate the first video, the advertisement placement method and device of each side according to the disclosure can make advertisement Dispensing side flexibly sets the time span of the advertisement of the advertisement and dispensing for wanting dispensing, and can make advertisement putting side voluntarily Advertisement is delivered in real time, and commercial audience can select to skip advertisement video in the first video that viewing includes advertisement video, So as to improve the experience that commercial audience watches the first video comprising advertisement video.
According to below with reference to the accompanying drawings to detailed description of illustrative embodiments, the further feature and aspect of the disclosure will become It is clear.
Brief description of the drawings
Comprising in the description and accompanying drawing and the specification of the part that constitutes specification together illustrates the disclosure Exemplary embodiment, feature and aspect, and for explaining the principle of the disclosure.
Fig. 1 shows the flow chart of the advertisement placement method according to the embodiment of the disclosure one.
The schematic diagram of the broadcast interface of the first video in the advertisement placement method that Fig. 2 shows according to the embodiment of the disclosure one.
Fig. 3 shows an exemplary flow chart of the advertisement placement method according to the embodiment of the disclosure one.
The schematic diagram of the corresponding advertisement base of the user in the advertisement placement method that Fig. 4 shows according to the embodiment of the disclosure one.
Fig. 5 shows the block diagram of the advertisement delivery device according to the embodiment of the disclosure one.
Fig. 6 shows an exemplary block diagram of the advertisement delivery device according to the embodiment of the disclosure one.
Fig. 7 is a kind of block diagram of the device 1900 for advertisement putting according to an exemplary embodiment.
Specific embodiment
Describe various exemplary embodiments, feature and the aspect of the disclosure in detail below with reference to accompanying drawing.It is identical in accompanying drawing Reference represent the same or analogous element of function.Although the various aspects of embodiment are shown in the drawings, remove Non-specifically is pointed out, it is not necessary to accompanying drawing drawn to scale.
Special word " exemplary " means " being used as example, embodiment or illustrative " herein.Here as " exemplary " Illustrated any embodiment should not necessarily be construed as preferred or advantageous over other embodiments.
In addition, in order to better illustrate the disclosure, numerous details are given in specific embodiment below. It will be appreciated by those skilled in the art that without some details, the disclosure can equally be implemented.In some instances, for Method well known to those skilled in the art, means, element and circuit are not described in detail, in order to highlight the purport of the disclosure.
Embodiment 1
Fig. 1 shows the flow chart of the advertisement placement method according to the embodiment of the disclosure one.The present embodiment can apply to clothes In business device, it is not limited thereto.As shown in figure 1, the method includes:
In step s 11, in the case where the advertisement putting request that user sends is got, advertisement putting request is obtained right The mark of the advertisement video answered.
Wherein, the mark of advertisement video can be the ID (Identification, identification number) of advertisement video, not make herein Limit.
User in step S11 can refer to advertisement putting side.
In step s 12, the mark that corresponding positive video is asked in advertisement putting is obtained.
Wherein, the mark of positive video can be the ID of positive video, be not limited thereto.
In step s 13, the mark of positive video is associated with the mark of advertisement video, generates the first video.
As an example of the present embodiment, the mark of positive video can be associated with the mark of advertisement video, For example the mark of positive video is spliced with the mark of advertisement video, so as to realize the logic of positive video and advertisement video Splicing.
In the present embodiment, regarded by the way that the mark of positive video and the mark of advertisement video are associated into generation first Frequently, positive video and advertisement video can be made to permeate a video, thus enables that being connected for positive video and advertisement video Place's picture is smooth.
The present embodiment can make advertisement putting side flexibly set the time of the advertisement of the advertisement and dispensing for wanting dispensing Length, and advertisement putting side can be made voluntarily to deliver advertisement, and commercial audience in real time in viewing comprising advertisement video first Can select to skip advertisement video during video such that it is able to improve the body that commercial audience watches the first video comprising advertisement video Test.
In a kind of possible implementation, the mark of positive video is associated with the mark of advertisement video, including: Splice the mark of advertisement video after the mark of positive video, advertisement video is set to be signposted after positive video to be regarded Frequently.If advertisement video is set into video of being signposted after positive video, when the first video is played, regarded positive is played Advertisement video is played after frequency.When advertisement video is played, video viewers can carry out the operations such as F.F., stopping or retrogressing.
In alternatively possible implementation, the mark of positive video is associated with the mark of advertisement video, wrapped Include:Splice the mark of positive video after the mark of advertisement video, signposted before advertisement video is set into positive video Video.If advertisement video is set into video of being signposted before positive video, when the first video is played, first plays advertisement and regard Frequently, positive video is played after advertisement video is played.When advertisement video is played, video viewers can carry out F.F., stop Only or retreat etc. operation.
In a kind of possible implementation, the mark of positive video is associated with the mark of advertisement video, generated First video, including:The time span sum of positive video and advertisement video is defined as the time span of the first video.Example Such as, the time span of positive video is 00:10:00, the time span of advertisement video is 00:00:30, then can determine that first regards The time span of frequency is 00:10:30.
The schematic diagram of the broadcast interface of the first video in the advertisement placement method that Fig. 2 shows according to the embodiment of the disclosure one. Fig. 2 shows the broadcast start time point 21 of advertisement video in broadcast interface.In the first video, advertisement video is regarded as positive Signposted after frequency video.The time span of the first video for time span and the advertisement video of positive video time span it With.When advertisement video is played, video viewers can carry out the operations such as F.F., stopping or retrogressing such that it is able to which reduction is regarded Resentment of the frequency beholder for advertisement video.
Fig. 3 shows an exemplary flow chart of the advertisement placement method according to the embodiment of the disclosure one.As shown in figure 3, The method includes:
In step S31, according to the advertisement video that the user selects from the corresponding advertisement base of the user, generation advertisement is thrown Put request.
In the present embodiment, user can at any time change the advertisement video for delivering such that it is able to realize voluntarily real-time Deliver advertisement.
In a kind of possible implementation, the power for voluntarily delivering advertisement can be provided to meet the user of second condition Limit.In the implementation, meeting the user of second condition can select advertisement video to use from the corresponding advertisement base of the user In advertisement putting.
Used as an example of the implementation, second condition can be to possess from channel.In this example, can be to gather around The authority for being provided from the user of channel and voluntarily delivering advertisement is provided.Wherein, the personal channel of user-specific can be referred to from channel.Possess On-line off-line activity or the original video content of oneself can be promoted from the user of channel by voluntarily delivering the authority of advertisement Deng being not limited thereto.
Used as another example of the implementation, second condition can be by original certification.In this example, can be with The authority of advertisement is voluntarily delivered to be provided by the user of original certification.
It should be noted that each video website can also be specifically identified as which user's offer is voluntarily thrown according to application demand The authority of advertisement is put, is not limited thereto.
The schematic diagram of the corresponding advertisement base of the user in the advertisement placement method that Fig. 4 shows according to the embodiment of the disclosure one. As shown in figure 4, video website or videoconference client can provide the user advertisement base interface.User can be at advertisement base interface Middle one or more advertisement videos of upload.The maximum ad video that video website or videoconference client be able to can be uploaded to user Quantity is defined, it is also possible to the maximum ad number of videos is not defined.After user uploads advertisement video, video network Stand or the corresponding operation personnel of videoconference client can audit to advertisement video.For the advertisement video in examination & verification, can It is " in examination & verification " with the state that the advertisement video is shown in advertisement base interface.For the advertisement video of examination & verification failure, Ke Yi Show that the state of the advertisement video is " examination & verification failure " in advertisement base interface.For the advertisement video that examination & verification passes through, if user is not The advertisement video is used for advertisement putting, then the state that the advertisement video can be shown in advertisement base interface is " usable "; If the advertisement video is used for advertisement putting by user, the state that the advertisement video can be shown in advertisement base interface is " in use ".
It is the advertisement video of " usable " for state as an example of the present embodiment, user can be by clicking on Corresponding " patch after the setting " button of the advertisement video in advertisement base interface, the rear patch that the advertisement video is set into positive video is wide Accuse video.Signposted after the advertisement video is set into positive video video, by the state of the advertisement video by that " can make With " be revised as " in use ".
It is the advertisement video of " usable " for state as another example of the present embodiment, user can be by point Corresponding " patch before the setting " button of the advertisement video in advertisement base interface is hit, the advertisement video is set to the preceding patch of positive video Advertisement video.Signposted before the advertisement video is set into positive video video, by the state of the advertisement video by that " can make With " be revised as " in use ".
As an example of the present embodiment, in all advertisement videos of the user, can only at most there is one every time extensively Accuse video and be in state " in use ".In this example, user can only at most deliver an advertisement video every time.
Used as another example of the present embodiment, user can be that different positive videos set different advertisement videos. In this example, multiple advertisement videos can are in state " in use " simultaneously.
In step s 32, in the case where the advertisement putting request that user sends is got, advertisement putting request is obtained right The mark of the advertisement video answered.
Description to step S21 is seen above to step S32.
In step S33, the mark that corresponding positive video is asked in advertisement putting is obtained.
Description to step S22 is seen above to step S33.
In step S34, the mark of positive video is associated with the mark of advertisement video, generates the first video.
Description to step S23 is seen above to step S34.
In a kind of possible implementation, the method also includes:Following any one is defined as advertisement putting request Corresponding positive video:All positive videos that the user uploads;The positive that the user selects from the positive video for uploading is regarded Frequently;The positive video of first condition is met in all positive videos that the user uploads.
Wherein, all positive videos that user uploads can refer to user in all of the corresponding upload from channel of the user Positive video, or all original positive video that the user uploads can be referred to, it is not limited thereto.
As an example of the implementation, all positive videos that the user uploads can be defined as advertisement putting Ask corresponding positive video.
As another example of the implementation, the positive that the user selects from the positive video for uploading can be regarded Frequency is defined as advertisement putting asks corresponding positive video.For example, being regarded detecting user a certain advertisement being clicked in advertisement base Frequently after corresponding " being pasted after setting ", positive video selection interface can be ejected, so that all positives that user passes from it are regarded Selection carries out the positive video of advertisement putting in frequency.
As another example of the implementation, first is met in all positive videos that the user can be uploaded The positive video of part is defined as advertisement putting asks corresponding positive video.Wherein, first condition can include following at least one :The video pictures ratio of positive video and advertisement video is identical;Positive video is disclosed positive video;Positive video is only wrapped Containing a kind of language version;Positive video is not RTMP (Real Time Messaging Protocol, real-time messages transmission association View) video.If for example, the video pictures ratio of positive video is 4:3, the video pictures ratio of advertisement video is 16:9, then may be used It is different with the video pictures ratio for determining positive video and advertisement video;If the video pictures ratio of positive video and advertisement video It is 4:3, then can determine that the video pictures ratio of positive video and advertisement video is identical.If the privacy parameters of positive video are " disclosure ", then can determine that the positive video is disclosed positive video;If the privacy parameters of positive video are for " only I can by oneself To see " " people that I subscribes to can see " " setting password " " subscribing to my people can see " or " can be seen from channel member ", then Can determine that the positive video is private positive video.If the language version of positive video only includes Chinese, can be true The fixed positive video only includes a kind of language version;If the language version of positive video includes Chinese, Japanese and Guangdong language, can be with Determine that the positive video bag contains multiple language versions.
Used as another example of the present embodiment, video website or videoconference client can be provided the user for determining The first interface of corresponding positive video is asked in advertisement putting.In first interface, " all positive videos " " choosing can be included Select positive video " option such as " meeting the positive video of first condition ".If user's selection " all positive videos " option, can be with All positive videos that just user uploads are defined as advertisement putting asks corresponding positive video.If user's selection " selection Positive video " option, then can eject positive video selection interface, so as to be selected in all positive videos for passing from it of user Carry out the positive video of advertisement putting.If user selects " meeting the positive video of first condition " option, can be by the user The positive video that first condition is met in all positive videos for uploading is defined as the corresponding positive video of advertisement putting request.
Embodiment 2
Fig. 5 shows the block diagram of the advertisement delivery device according to the embodiment of the disclosure one.As shown in figure 5, the device includes:The One acquisition module 51, in the case where the advertisement putting request that user sends is got, obtaining the advertisement putting request The mark of corresponding advertisement video;Second acquisition module 52, corresponding positive video is asked for obtaining the advertisement putting Mark;First generation module 53, for the mark of the positive video and the mark of the advertisement video to be associated, generation First video.
Fig. 6 shows an exemplary block diagram of the advertisement delivery device according to the embodiment of the disclosure one.As shown in Figure 6:
In a kind of possible implementation, first generation module 53 includes:First splicing submodule 531, is used for Splice the mark of the advertisement video after the mark of the positive video, the advertisement video is set into the positive regards Signposted after frequency video.
In a kind of possible implementation, first generation module 53 includes:Second splicing submodule 532, is used for Splice the mark of the positive video after the mark of the advertisement video, the advertisement video is set into the positive regards Signposted before frequency video.
In a kind of possible implementation, first generation module 53 includes:Determination sub-module 533, for by institute State the time span that positive video is defined as first video with the time span sum of the advertisement video.
In a kind of possible implementation, described device also includes:Second generation module 54, for according to the user The advertisement video selected from the corresponding advertisement base of the user, generates the advertisement putting request.
In a kind of possible implementation, described device also includes:Determining module 55, for following any one is true It is set to the advertisement putting and asks corresponding positive video:All positive videos that the user uploads;The user is from upload Positive video in select positive video;The positive that first condition is met in all positive videos that the user uploads is regarded Frequently.
In a kind of possible implementation, the first condition include it is following at least one:The positive video and institute The video pictures ratio for stating advertisement video is identical;The positive video is disclosed positive video;The positive video is only included A kind of language version;The positive video is not RTMP videos.
The present embodiment can make advertisement putting side flexibly set the time of the advertisement of the advertisement and dispensing for wanting dispensing Length, and advertisement putting side can be made voluntarily to deliver advertisement, and commercial audience in real time in viewing comprising advertisement video first Can select to skip advertisement video during video such that it is able to improve the body that commercial audience watches the first video comprising advertisement video Test.
Embodiment 3
Fig. 7 is a kind of block diagram of the device 1900 for advertisement putting according to an exemplary embodiment.For example, dress Put 1900 and may be provided in a server.Reference picture 7, device 1900 includes processing assembly 1922, and it further includes one Or multiple processors, and the memory resource as representated by memory 1932, can holding by processing assembly 1922 for storing Capable instruction, such as application program.The application program stored in memory 1932 can include one or more each It is individual to correspond to one group of module of instruction.Additionally, processing assembly 1922 is configured as execute instruction, to perform above-mentioned advertisement putting side Method.
Device 1900 can also include that a power supply module 1926 is configured as the power management of performs device 1900, one Wired or wireless network interface 1950 is configured as device 1900 being connected to network, and input and output (I/O) interface 1958.Device 1900 can operate the operating system in memory 1932, such as Windows ServerTM, Mac based on storage OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.
In the exemplary embodiment, a kind of non-volatile computer readable storage medium storing program for executing including instructing, example are additionally provided Such as include the memory 1932 of instruction, above-mentioned instruction can be performed to complete the above method by the processing assembly 1922 of device 1900.
The disclosure can be system, method and/or computer program product.Computer program product can include computer Readable storage medium storing program for executing, containing for making processor realize the computer-readable program instructions of various aspects of the disclosure.
Computer-readable recording medium can be the tangible of the instruction that holding and storage are used by instruction execution equipment Equipment.Computer-readable recording medium for example can be-- but be not limited to-- storage device electric, magnetic storage apparatus, optical storage Equipment, electromagnetism storage device, semiconductor memory apparatus or above-mentioned any appropriate combination.Computer-readable recording medium More specifically example (non exhaustive list) includes:Portable computer diskette, hard disk, random access memory (RAM), read-only deposit It is reservoir (ROM), erasable programmable read only memory (EPROM or flash memory), static RAM (SRAM), portable Compact disk read-only storage (CD-ROM), digital versatile disc (DVD), memory stick, floppy disk, mechanical coding equipment, for example thereon Be stored with instruction punch card or groove internal projection structure and above-mentioned any appropriate combination.Calculating used herein above Machine readable storage medium storing program for executing is not construed as instantaneous signal in itself, the electromagnetic wave of such as radio wave or other Free propagations, logical Cross electromagnetic wave (for example, the light pulse for passing through fiber optic cables) that waveguide or other transmission mediums propagate or by wire transfer Electric signal.
Computer-readable program instructions as described herein can from computer-readable recording medium download to each calculate/ Processing equipment, or outer computer or outer is downloaded to by network, such as internet, LAN, wide area network and/or wireless network Portion's storage device.Network can include copper transmission cable, Optical Fiber Transmission, be wirelessly transferred, router, fire wall, interchanger, gateway Computer and/or Edge Server.Adapter or network interface in each calculating/processing equipment are received from network to be counted Calculation machine readable program instructions, and the computer-readable program instructions are forwarded, for storing the meter in each calculating/processing equipment In calculation machine readable storage medium storing program for executing.
For perform the disclosure operation computer program instructions can be assembly instruction, instruction set architecture (ISA) instruction, Machine instruction, machine-dependent instructions, microcode, firmware instructions, condition setup data or with one or more programming language Source code or object code that any combination is write, programming language of the programming language including object-oriented-such as Smalltalk, C++ etc., and routine procedural programming languages-such as " C " language or similar programming language.Computer Readable program instructions can perform fully on the user computer, partly perform on the user computer, as one solely Vertical software kit is performed, part performs or completely in remote computer on the remote computer on the user computer for part Or performed on server.In the situation for being related to remote computer, remote computer can be by the network-bag of any kind LAN (LAN) or wide area network (WAN)-be connected to subscriber computer are included, or, it may be connected to outer computer (such as profit With ISP come by Internet connection).In certain embodiments, by using computer-readable program instructions Status information carry out personalized customization electronic circuit, such as PLD, field programmable gate array (FPGA) or can Programmed logic array (PLA) (PLA), the electronic circuit can perform computer-readable program instructions, so as to realize each side of the disclosure Face.
Referring herein to the method according to the embodiment of the present disclosure, device (system) and computer program product flow chart and/ Or block diagram describes various aspects of the disclosure.It should be appreciated that each square frame and flow chart of flow chart and/or block diagram and/ Or in block diagram each square frame combination, can be realized by computer-readable program instructions.
These computer-readable program instructions can be supplied to all-purpose computer, special-purpose computer or other programmable datas The processor of processing unit, so as to produce a kind of machine so that these instructions are by computer or other programmable datas During the computing device of processing unit, work(specified in one or more square frames realized in flow chart and/or block diagram is generated The device of energy/action.Can also be the storage of these computer-readable program instructions in a computer-readable storage medium, these refer to Order causes that computer, programmable data processing unit and/or other equipment work in a specific way, so that, be stored with instruction Computer-readable medium then includes a manufacture, and it includes realizing in one or more square frames in flow chart and/or block diagram The instruction of the various aspects of the function/action of regulation.
Can also computer-readable program instructions be loaded into computer, other programmable data processing units or other In equipment so that perform series of operation steps on computer, other programmable data processing units or miscellaneous equipment, to produce The computer implemented process of life, so that performed on computer, other programmable data processing units or miscellaneous equipment Instruct function/action specified in one or more square frames realized in flow chart and/or block diagram.
Flow chart and block diagram in accompanying drawing show system, method and the computer journey of the multiple embodiments according to the disclosure The architectural framework in the cards of sequence product, function and operation.At this point, each square frame in flow chart or block diagram can generation One part for module, program segment or instruction of table a, part for the module, program segment or instruction is used comprising one or more In the executable instruction of the logic function for realizing regulation.In some realizations as replacement, the function of being marked in square frame Can occur with different from the order marked in accompanying drawing.For example, two continuous square frames can essentially be held substantially in parallel OK, they can also be performed in the opposite order sometimes, and this is depending on involved function.It is also noted that block diagram and/or The combination of the square frame in each square frame and block diagram and/or flow chart in flow chart, can use the function of performing regulation or dynamic The special hardware based system made is realized, or can be realized with the combination of computer instruction with specialized hardware.
It is described above the presently disclosed embodiments, described above is exemplary, and non-exclusive, and It is not limited to disclosed each embodiment.In the case of without departing from the scope and spirit of illustrated each embodiment, for this skill Many modifications and changes will be apparent from for the those of ordinary skill in art field.The selection of term used herein, purport Best explaining principle, practical application or the technological improvement to the technology in market of each embodiment, or lead this technology Other those of ordinary skill in domain are understood that each embodiment disclosed herein.

Claims (15)

1. a kind of advertisement placement method, it is characterised in that including:
In the case where the advertisement putting request that user sends is got, obtain the advertisement putting and ask corresponding advertisement video Mark;
Obtain the mark that corresponding positive video is asked in the advertisement putting;
The mark of the positive video and the mark of the advertisement video are associated, the first video is generated.
2. method according to claim 1, it is characterised in that by the mark of the positive video and the advertisement video Mark is associated, including:
Splice the mark of the advertisement video after the mark of the positive video, by the advertisement video be set to it is described just Signposted after piece video video.
3. method according to claim 1, it is characterised in that by the mark of the positive video and the advertisement video Mark is associated, including:
Splice the mark of the positive video after the mark of the advertisement video, by the advertisement video be set to it is described just Signposted before piece video video.
4. method as claimed in any of claims 1 to 3, it is characterised in that by the mark of the positive video with The mark of the advertisement video is associated, and generates the first video, including:
The positive video is defined as the time span of first video with the time span sum of the advertisement video.
5. method according to claim 1, it is characterised in that methods described also includes:
According to the advertisement video that the user selects from the corresponding advertisement base of the user, the advertisement putting request is generated.
6. method according to claim 1, it is characterised in that methods described also includes:
Following any one is defined as the advertisement putting and asks corresponding positive video:
All positive videos that the user uploads;
The positive video that the user selects from the positive video for uploading;
The positive video of first condition is met in all positive videos that the user uploads.
7. method according to claim 6, it is characterised in that the first condition include it is following at least one:
The video pictures ratio of the positive video and the advertisement video is identical;
The positive video is disclosed positive video;
The positive video only includes a kind of language version;
The positive video is not real-time messages host-host protocol RTMP videos.
8. a kind of advertisement delivery device, it is characterised in that including:
First acquisition module, in the case where the advertisement putting request that user sends is got, obtaining the advertisement putting Ask the mark of corresponding advertisement video;
Second acquisition module, the mark of corresponding positive video is asked for obtaining the advertisement putting;
First generation module, for the mark of the positive video and the mark of the advertisement video to be associated, generation the One video.
9. device according to claim 8, it is characterised in that first generation module includes:
First splicing submodule, the mark for splicing the advertisement video after the mark of the positive video will be described Advertisement video is set to video of signposting after the positive video.
10. device according to claim 8, it is characterised in that first generation module includes:
Second splicing submodule, the mark for splicing the positive video after the mark of the advertisement video will be described Advertisement video is set to video of signposting before the positive video.
11. device according to any one in claim 8 to 10, it is characterised in that first generation module includes:
Determination sub-module, regards for the positive video and the time span sum of the advertisement video to be defined as into described first The time span of frequency.
12. devices according to claim 8, it is characterised in that described device also includes:
Second generation module, for the advertisement video selected from the corresponding advertisement base of the user according to the user, generation The advertisement putting request.
13. devices according to claim 8, it is characterised in that described device also includes:
Determining module, corresponding positive video is asked for following any one to be defined as into the advertisement putting:
All positive videos that the user uploads;
The positive video that the user selects from the positive video for uploading;
The positive video of first condition is met in all positive videos that the user uploads.
14. devices according to claim 13, it is characterised in that the first condition include it is following at least one:
The video pictures ratio of the positive video and the advertisement video is identical;
The positive video is disclosed positive video;
The positive video only includes a kind of language version;
The positive video is not RTMP videos.
A kind of 15. advertisement delivery devices, it is characterised in that including:
Processor;
Memory for storing processor-executable instruction;
Wherein, the processor is configured as:
In the case where the advertisement putting request that user sends is got, obtain the advertisement putting and ask corresponding advertisement video Mark;
Obtain the mark that corresponding positive video is asked in the advertisement putting;
The mark of the positive video and the mark of the advertisement video are associated, the first video is generated.
CN201710071171.7A 2017-02-09 2017-02-09 Advertisement placement method and device Pending CN106897900A (en)

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