CN106874522A - Information recommendation method, device, storage medium and processor - Google Patents

Information recommendation method, device, storage medium and processor Download PDF

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Publication number
CN106874522A
CN106874522A CN201710198948.6A CN201710198948A CN106874522A CN 106874522 A CN106874522 A CN 106874522A CN 201710198948 A CN201710198948 A CN 201710198948A CN 106874522 A CN106874522 A CN 106874522A
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data
information
behavior data
historical behavior
recommended models
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王志鹏
周文明
唐海波
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Zhuhai Xi Yue Information Technology Co Ltd
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Zhuhai Xi Yue Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations

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  • General Business, Economics & Management (AREA)
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  • General Engineering & Computer Science (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a kind of information recommendation method, device, storage medium and processor.Wherein, the method includes:The collection user behavioral data produced at access target website and the first attribute data of targeted website, wherein, behavioral data includes the first current behavior data and the first historical behavior data;First historical behavior data and the first attribute data are respectively processed and obtain the second historical behavior data and the second attribute data, and then according to the second historical behavior data and the second attribute data generation User Information Database, wherein, comprising multiple data samples in User Information Database;Presupposed information recommended models are trained according to data sample, obtain first information recommended models;The first current behavior data are processed according to first information recommended models, so as to generate the recommendation information of targeted website.The present invention solves the network information present in prior art and recommends the degree of accuracy and less efficient technical problem.

Description

Information recommendation method, device, storage medium and processor
Technical field
The present invention relates to internet arena, in particular to a kind of information recommendation method, device, storage medium and place Reason device.
Background technology
With the arriving in big data epoch, the information content in network is presented Exponential growth, information overload is brought therewith Problem.Intelligent recommendation system is to solve one of information overload most effective way, and the commending system based on big data is by adopting Collect the behavioural information of user, mass data of analyzing and researching simultaneously therefrom excavates useful information, and then draw the interest preference of user And the information being associated with its interest preference is pushed to user.Intelligent recommendation system has been increasingly becoming the research heat of message area One of point.
In intelligent recommendation system, the validity of recommending data, accuracy, real-time are the important indicators of systematic function. The scheme that existing intelligent recommendation system is used is broadly divided into following three class:
First, the recommendation based on colony, using collaborative filtering, collects the information of user and has similar behavior to user The information of colony, the recommendation of unique user is realized according to corresponding community information.
2nd, content-based recommendation, collects the information of user and the dominant correlation attribute information of commodity, is that user recommends it Bought or the similar product of browsed commodity.
3rd, hybrid plan, collects multiparty data, with reference to number of mechanisms such as the recommendation based on colony, content-based recommendations, Recommended jointly using multiple technologies.
Wherein, the explanatory difference of recommendation mechanisms based on colony, and Sparse Problem is faced with, and content-based recommendation Its performance of mechanism is limited by the dominant attribute of product, cannot effectively be pushed away during or shortage imperfect for attribute tags Recommend.Additionally, the proposed algorithm in above-mentioned three kinds of schemes has cold start-up, the new user for no buying behavior recommends As a result precision is very low.To sum up, there is the network information in the prior art and recommend the degree of accuracy and less efficient technical problem.
For above-mentioned problem, effective solution is not yet proposed at present.
The content of the invention
A kind of information recommendation method, device, storage medium and processor are the embodiment of the invention provides, it is existing at least to solve There is the network information present in technology to recommend the degree of accuracy and less efficient technical problem.
One side according to embodiments of the present invention, there is provided a kind of information recommendation method, the method includes:Collection user The first attribute data of produced behavioral data and above-mentioned targeted website at access target website, wherein, above-mentioned behavior number According to including the first current behavior data and the first historical behavior data;To above-mentioned first historical behavior data and above-mentioned first attribute Data are respectively processed and obtain the second historical behavior data and the second attribute data, and then according to above-mentioned second historical behavior number User Information Database is generated according to above-mentioned second attribute data, wherein, comprising multiple data in above-mentioned User Information Database Sample;Presupposed information recommended models are trained according to above-mentioned data sample, obtain first information recommended models, wherein, on It is the above-mentioned presupposed information recommended models after convergence to state first information recommended models;According to above-mentioned first information recommended models to upper State the first current behavior data to be processed, so as to generate the recommendation information of above-mentioned targeted website.
Further, it is above-mentioned that above-mentioned first historical behavior data and above-mentioned first attribute data process obtaining second Historical behavior data and the second attribute data include:Line number is entered to above-mentioned first historical behavior data and above-mentioned first attribute data According to cleaning, the 3rd historical behavior data and the 3rd attribute data are obtained;To above-mentioned 3rd historical behavior data and above-mentioned 3rd category Property data carry out data prediction, obtain above-mentioned second historical behavior data and above-mentioned second attribute data, wherein, above-mentioned data The mode of pretreatment at least includes one of the following:The loading of data pick-up, data conversion and data.
Further, it is above-mentioned presupposed information recommended models are trained according to above-mentioned data sample, obtain the first information Recommended models include:Above-mentioned data sample is processed according to default training algorithm, obtains user characteristics vector, wherein, on Stating default training algorithm at least includes one of the following:Collaborative filtering, data parallel algorithm and model based on matrix decomposition Parallel algorithm;Above-mentioned first information recommended models are obtained according to above-mentioned user characteristics vector.
Further, the above method also includes:Above-mentioned first current behavior data are processed, the second current line is obtained It is data;Above-mentioned User Information Database is updated according to above-mentioned second current behavior data;Above-mentioned user letter after according to renewal The above-mentioned data sample included in breath database is trained to above-mentioned first information recommended models, obtains the second information recommendation mould Type, wherein, above-mentioned second information recommendation model is the above-mentioned first information recommended models after convergence.
Further, it is above-mentioned presupposed information recommended models are trained according to above-mentioned data sample before, above-mentioned side Method also includes:Model parameter to above-mentioned presupposed information recommended models carries out initialization process.
Another aspect according to embodiments of the present invention, additionally provides a kind of information recommending apparatus, and the device includes:Collection is single Unit, the first attribute data for gathering user's behavioral data produced at access target website and above-mentioned targeted website, Wherein, above-mentioned behavioral data includes the first current behavior data and the first historical behavior data;First processing units, for State the first historical behavior data and above-mentioned first attribute data is respectively processed and obtains the second historical behavior data and the second category Property data, and then according to above-mentioned second historical behavior data and above-mentioned second attribute data generation User Information Database, wherein, Comprising multiple data samples in above-mentioned User Information Database;Second processing unit, for according to above-mentioned data sample to default Information recommendation model is trained, and obtains first information recommended models, wherein, above-mentioned first information recommended models are after restraining Above-mentioned presupposed information recommended models;3rd processing unit, for current to above-mentioned first according to above-mentioned first information recommended models Behavioral data is processed, so as to generate the recommendation information of above-mentioned targeted website.
Further, above-mentioned first processing units include:First treatment subelement, for above-mentioned first historical behavior number Data cleansing is carried out according to above-mentioned first attribute data, the 3rd historical behavior data and the 3rd attribute data is obtained;Second processing Subelement, for carrying out data prediction to above-mentioned 3rd historical behavior data and above-mentioned 3rd attribute data, obtains above-mentioned Two historical behavior data and above-mentioned second attribute data, wherein, the mode of above-mentioned data prediction at least includes one of the following:Number Loaded according to extraction, data conversion and data.
Further, above-mentioned second processing unit includes:3rd treatment subelement, for according to default training algorithm to State data sample to be processed, obtain user characteristics vector, wherein, above-mentioned default training algorithm at least includes one of the following:Base Collaborative filtering, data parallel algorithm and model parallel algorithm in matrix decomposition;Subelement is obtained, for according to above-mentioned use Family characteristic vector obtains above-mentioned first information recommended models.
Another aspect according to embodiments of the present invention, additionally provides a kind of storage medium, and above-mentioned storage medium includes storage Program, wherein, control equipment where above-mentioned storage medium to perform above-mentioned information recommendation method when said procedure runs.
Another aspect according to embodiments of the present invention, additionally provides a kind of processor, and above-mentioned processor is used for operation program, Wherein, above-mentioned information recommendation method is performed when said procedure runs.
In embodiments of the present invention, using the collection user behavioral data produced at access target website and target network The mode of the first attribute data stood, wherein, behavioral data includes the first current behavior data and the first historical behavior data, leads to Cross to be respectively processed the first historical behavior data and the first attribute data and obtain the second historical behavior data and the second attribute Data, and then according to the second historical behavior data and the second attribute data generation User Information Database, wherein, user profile number According to, comprising multiple data samples, and then being trained to presupposed information recommended models according to data sample in storehouse, the first letter is obtained Breath recommended models, wherein, first information recommended models are the presupposed information recommended models after convergence, have been reached according to the first information Recommended models are processed so as to generate the purpose of the recommendation information of targeted website the first current behavior data, it is achieved thereby that The degree of accuracy and efficiency, the technique effect of lifting Consumer's Experience that the network information is recommended are improved, and then is solved and is deposited in the prior art The network information recommend the degree of accuracy and less efficient technical problem.
Brief description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes the part of the application, this hair Bright schematic description and description does not constitute inappropriate limitation of the present invention for explaining the present invention.In the accompanying drawings:
Fig. 1 is the schematic flow sheet of a kind of optional information recommendation method according to embodiments of the present invention;
Fig. 2 is the schematic flow sheet of the optional information recommendation method of another kind according to embodiments of the present invention;
Fig. 3 is the schematic flow sheet of another optional information recommendation method according to embodiments of the present invention;
Fig. 4 is the schematic flow sheet of another optional information recommendation method according to embodiments of the present invention;
Fig. 5 is the structural representation of a kind of optional information recommending apparatus according to embodiments of the present invention.
Specific embodiment
In order that those skilled in the art more fully understand the present invention program, below in conjunction with the embodiment of the present invention Accompanying drawing, is clearly and completely described to the technical scheme in the embodiment of the present invention, it is clear that described embodiment is only The embodiment of a part of the invention, rather than whole embodiments.Based on the embodiment in the present invention, ordinary skill people The every other embodiment that member is obtained under the premise of creative work is not made, should all belong to the model of present invention protection Enclose.
It should be noted that term " first ", " in description and claims of this specification and above-mentioned accompanying drawing Two " it is etc. for distinguishing similar object, without for describing specific order or precedence.It should be appreciated that so using Data can exchange in the appropriate case, so as to embodiments of the invention described herein can with except illustrating herein or Order beyond those of description is implemented.Additionally, term " comprising " and " having " and their any deformation, it is intended that cover Lid is non-exclusive to be included, for example, the process, method, system, product or the equipment that contain series of steps or unit are not necessarily limited to Those steps or unit clearly listed, but may include not list clearly or for these processes, method, product Or other intrinsic steps of equipment or unit.
Embodiment 1
According to embodiments of the present invention, there is provided a kind of embodiment of information recommendation method, it is necessary to explanation, in accompanying drawing The step of flow is illustrated can perform in the such as one group computer system of computer executable instructions, and, although Logical order is shown in flow chart, but in some cases, can be performing shown different from order herein or retouch The step of stating.
Fig. 1 is the schematic flow sheet of a kind of optional information recommendation method according to embodiments of the present invention, as shown in figure 1, The method comprises the following steps:
First attribute of step S102, the collection user behavioral data produced at access target website and targeted website Data, wherein, behavioral data includes the first current behavior data and the first historical behavior data;
First historical behavior data and the first attribute data are respectively processed and obtain the second historical behavior by step S104 Data and the second attribute data, and then according to the second historical behavior data and the second attribute data generation User Information Database, Wherein, comprising multiple data samples in User Information Database;
Presupposed information recommended models are trained by step S106 according to data sample, obtain first information recommended models, Wherein, first information recommended models are the presupposed information recommended models after convergence;
First current behavior data are processed, so as to generate target by step S108 according to first information recommended models The recommendation information of website.
In embodiments of the present invention, using the collection user behavioral data produced at access target website and target network The mode of the first attribute data stood, wherein, behavioral data includes the first current behavior data and the first historical behavior data, leads to Cross to be respectively processed the first historical behavior data and the first attribute data and obtain the second historical behavior data and the second attribute Data, and then according to the second historical behavior data and the second attribute data generation User Information Database, wherein, user profile number According to, comprising multiple data samples, and then being trained to presupposed information recommended models according to data sample in storehouse, the first letter is obtained Breath recommended models, wherein, first information recommended models are the presupposed information recommended models after convergence, have been reached according to the first information Recommended models are processed so as to generate the purpose of the recommendation information of targeted website the first current behavior data, it is achieved thereby that The degree of accuracy and efficiency, the technique effect of lifting Consumer's Experience that the network information is recommended are improved, and then is solved and is deposited in the prior art The network information recommend the degree of accuracy and less efficient technical problem.
Alternatively, during step S102 is performed, collection user behavior information can be recorded by Web service The merchandise news of data and different field, the modes such as collection, packet sniffer are embedded in by related data information using Javascript Collection is pushed in message queue kafka.Wherein, Web service are a platform independence, lower coupling, self-contained, Based on the application program of programmable Web, open XML (a subset under standard generalized markup language) standard can be used These application programs are described, issue, find, coordinate and configure, the application program for developing distributed interoperability.Kafka It is a kind of distributed post subscription message system of high-throughput, it can process the everything in the website of consumer's scale Flow data.For example, the first attribute data of targeted website can include the attribute data of the different field involved by the website, should Field can be books, food, film etc..
Alternatively, User Information Database can include the behavioural information of user, it is also possible to the target access including user The merchandise news of the aspects such as books, food, film associated by website.
Alternatively, the presupposed information recommended models can be the user profile depth network model DNN based on deep learning (deep-neural-network), or multiple cross-cutting goods model DNN.The plurality of cross-cutting goods model DNN can include M Individual model, M >=3.Preferably, M=3, respectively book commodity model, video goods model, film goods model.
Alternatively, produced behavioral data, the first history when the first current behavior data are this access website of user Behavioral data accessed behavioral data produced during website for user before this.
Alternatively, recommendation information can be pushed to user as recommendation results, it is also possible to be stored in the service of targeted website In device.
Alternatively, Fig. 2 is the schematic flow sheet of the optional information recommendation method of another kind according to embodiments of the present invention, such as Shown in Fig. 2, step S104 is performed, i.e., the first historical behavior data and the first attribute data process and obtain the second history row It is that data and the second attribute data include:
First historical behavior data and the first attribute data are carried out data cleansing by step S202, obtain the 3rd history row It is data and the 3rd attribute data;
3rd historical behavior data and the 3rd attribute data are carried out data prediction by step S204, obtain the second history Behavioral data and the second attribute data, wherein, the mode of data prediction at least includes one of the following:Data pick-up, data turn Change and loaded with data.
Alternatively, during step S202 is performed, the above-mentioned related data being collected into can be carried out based on Spark Cleaning.Wherein, data cleansing refers to wrong last one program for finding and correcting and be can recognize that in data file, including is checked Data consistency, treatment invalid value and missing values etc..Different from questionnaire examination & verification, the data scrubbing after typing is usually by computer Without being manually performed.
Alternatively, during step S204 is performed, the data cleaned can be carried out ETL (extract, conversion, plus Carry) operate and be persisted to HDFS (Hadoop Distributed File System, distributed file system) or MongoDB (database based on distributed document storage, write by C Plus Plus).Wherein, ETL (Extract- Transform-Load it is) for describing data from source terminal by extracting (extract), conversion (transform), loading (load) to destination process.
Alternatively, Fig. 3 is the schematic flow sheet of another optional information recommendation method according to embodiments of the present invention, such as Shown in Fig. 3, step S106 is performed, i.e., presupposed information recommended models are trained according to data sample, obtained the first information and push away Recommending model includes:
Step S302, is processed data sample according to default training algorithm, obtains user characteristics vector, wherein, in advance If training algorithm at least includes one of the following:Collaborative filtering, data parallel algorithm and model based on matrix decomposition are parallel Algorithm;
Step S304, first information recommended models are obtained according to user characteristics vector.
Alternatively, during performing above-mentioned steps S302, when processing data sample, with based on matrix point The collaborative filtering ALS of solution carries out DNN model trainings, is instructed parallel in Spark using data parallel and model parallel mechanism Practice DNN models, training for promotion efficiency obtains the user characteristics vector of abstract extraction.
Alternatively, Fig. 4 is the schematic flow sheet of another optional information recommendation method according to embodiments of the present invention, such as Shown in Fig. 4, the method can also include:
First current behavior data are processed by step S402, obtain the second current behavior data;
Step S404, User Information Database is updated according to the second current behavior data;
Step S406, according to the data sample included in the User Information Database after renewal to first information recommended models It is trained, obtains the second information recommendation model, wherein, the second information recommendation model is that the first information after convergence recommends mould Type.
Alternatively, step S402 is performed to step S406, can carry out real-time update and optimization, example to information recommendation model Such as, can by Spark steaming in real time from message queue obtain user behavior information, and with persistence Original user information database mixes, and retraining is carried out to depth network model DNN, and the DNN that real-time update is optimized recommends Model.
Alternatively, for a user, the renewal of information recommendation model and optimization can lift pushing away for information recommendation model The degree of accuracy is recommended, it is necessary to explanation, the first current data produced by this access target website of user can be used for updating to be used Family information database, and then for the optimization to current information recommended models, so that user is in next access target website When, experience sense is more preferably.
Alternatively, before being trained to presupposed information recommended models according to data sample, the method can also include:
Step S10, the model parameter to presupposed information recommended models carries out initialization process.
It is alternatively possible to it is initial that presupposed information recommended models are carried out with parameter successively using limited Boltzmann machine RBM Change.
Alternatively, for the defect and deficiency of prior art, big data combination Spark depths are based on this application provides one kind Degree study and the intelligent recommendation method and system of real-time stream calculation, with reference to big data, Spark deep learnings, real-time stream calculation skill Art, by collecting the behavioural information such as interest, preference of user and the merchandise news of different field, builds cross-cutting depth network mould Type, the information for effectively integrating different field avoids the cold start-up problem of new user, while by gathering the real-time behavioural information of user, Dynamic updates user behavior data storehouse, the renewal optimization of implementation model, the precision and validity of lift scheme, so as to provide most Good recommendation service, lifts Consumer's Experience.
In embodiments of the present invention, using the collection user behavioral data produced at access target website and target network The mode of the first attribute data stood, wherein, behavioral data includes the first current behavior data and the first historical behavior data, leads to Cross to be respectively processed the first historical behavior data and the first attribute data and obtain the second historical behavior data and the second attribute Data, and then according to the second historical behavior data and the second attribute data generation User Information Database, wherein, user profile number According to, comprising multiple data samples, and then being trained to presupposed information recommended models according to data sample in storehouse, the first letter is obtained Breath recommended models, wherein, first information recommended models are the presupposed information recommended models after convergence, have been reached according to the first information Recommended models are processed so as to generate the purpose of the recommendation information of targeted website the first current behavior data, it is achieved thereby that The degree of accuracy and efficiency, the technique effect of lifting Consumer's Experience that the network information is recommended are improved, and then is solved and is deposited in the prior art The network information recommend the degree of accuracy and less efficient technical problem.
Embodiment 2
Other side according to embodiments of the present invention, additionally provides a kind of number-plate number identifying device, as shown in figure 5, The information recommending apparatus include:Collecting unit 501, first processing units 503, second processing unit 505, the 3rd processing unit 507。
Wherein, collecting unit 501, for gathering user's behavioral data produced at access target website and target network The first attribute data stood, wherein, behavioral data includes the first current behavior data and the first historical behavior data;First treatment Unit 503, the second historical behavior data are obtained for being respectively processed to the first historical behavior data and the first attribute data With the second attribute data, and then according to the second historical behavior data and the second attribute data generation User Information Database, wherein, Comprising multiple data samples in User Information Database;Second processing unit 505, for being pushed away to presupposed information according to data sample Recommend model to be trained, obtain first information recommended models, wherein, first information recommended models are that the presupposed information after convergence is pushed away Recommend model;3rd processing unit 507, for being processed the first current behavior data according to first information recommended models, from And generate the recommendation information of targeted website.
Alternatively, first processing units 503 include:First treatment subelement, for the first historical behavior data and the One attribute data carries out data cleansing, obtains the 3rd historical behavior data and the 3rd attribute data;Second processing subelement, is used for Data prediction is carried out to the 3rd historical behavior data and the 3rd attribute data, the second historical behavior data and the second attribute is obtained Data, wherein, the mode of data prediction at least includes one of the following:The loading of data pick-up, data conversion and data.
Alternatively, second processing unit 505 includes:3rd treatment subelement, for the default training algorithm of basis to data Sample is processed, and obtains user characteristics vector, wherein, default training algorithm at least includes one of the following:Based on matrix decomposition Collaborative filtering, data parallel algorithm and model parallel algorithm;Subelement is obtained, for being obtained according to user characteristics vector First information recommended models.
Alternatively, the device also includes:Fourth processing unit, for processing the first current behavior data, obtains Second current behavior data;Updating block, for updating User Information Database according to the second current behavior data;5th treatment Unit, for being instructed to first information recommended models according to the data sample included in the User Information Database after renewal Practice, obtain the second information recommendation model, wherein, the second information recommendation model is the first information recommended models after convergence.
Alternatively, the device can also include:6th processing unit, for the model parameter to presupposed information recommended models Carry out initialization process.
In embodiments of the present invention, using the collection user behavioral data produced at access target website and target network The mode of the first attribute data stood, wherein, behavioral data includes the first current behavior data and the first historical behavior data, leads to Cross to be respectively processed the first historical behavior data and the first attribute data and obtain the second historical behavior data and the second attribute Data, and then according to the second historical behavior data and the second attribute data generation User Information Database, wherein, user profile number According to, comprising multiple data samples, and then being trained to presupposed information recommended models according to data sample in storehouse, the first letter is obtained Breath recommended models, wherein, first information recommended models are the presupposed information recommended models after convergence, have been reached according to the first information Recommended models are processed so as to generate the purpose of the recommendation information of targeted website the first current behavior data, it is achieved thereby that The degree of accuracy and efficiency, the technique effect of lifting Consumer's Experience that the network information is recommended are improved, and then is solved and is deposited in the prior art The network information recommend the degree of accuracy and less efficient technical problem.
Embodiment 3
Another aspect according to embodiments of the present invention, additionally provides a kind of storage medium, and above-mentioned storage medium includes depositing The program of storage, wherein, equipment where above-mentioned storage medium is controlled when said procedure runs performs upper in the embodiment of the present application 1 The information recommendation method stated.
Another aspect according to embodiments of the present invention, additionally provides a kind of processor, and above-mentioned processor is used for operation program, Wherein, the above-mentioned information recommendation method in the embodiment of the present application 1 is performed when said procedure runs.
In embodiments of the present invention, using the collection user behavioral data produced at access target website and target network The mode of the first attribute data stood, wherein, behavioral data includes the first current behavior data and the first historical behavior data, leads to Cross to be respectively processed the first historical behavior data and the first attribute data and obtain the second historical behavior data and the second attribute Data, and then according to the second historical behavior data and the second attribute data generation User Information Database, wherein, user profile number According to, comprising multiple data samples, and then being trained to presupposed information recommended models according to data sample in storehouse, the first letter is obtained Breath recommended models, wherein, first information recommended models are the presupposed information recommended models after convergence, have been reached according to the first information Recommended models are processed so as to generate the purpose of the recommendation information of targeted website the first current behavior data, it is achieved thereby that The degree of accuracy and efficiency, the technique effect of lifting Consumer's Experience that the network information is recommended are improved, and then is solved and is deposited in the prior art The network information recommend the degree of accuracy and less efficient technical problem.
The embodiments of the present invention are for illustration only, and the quality of embodiment is not represented.
In the above embodiment of the present invention, the description to each embodiment all emphasizes particularly on different fields, and does not have in certain embodiment The part of detailed description, may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed technology contents, can be by other Mode is realized.Wherein, device embodiment described above is only schematical, such as division of described unit, Ke Yiwei A kind of division of logic function, can there is other dividing mode when actually realizing, such as multiple units or component can combine or Person is desirably integrated into another system, or some features can be ignored, or does not perform.Another, shown or discussed is mutual Between coupling or direct-coupling or communication connection can be the INDIRECT COUPLING or communication link of unit or module by some interfaces Connect, can be electrical or other forms.
The unit that is illustrated as separating component can be or may not be it is physically separate, it is aobvious as unit The part for showing can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple On unit.Some or all of unit therein can be according to the actual needs selected to realize the purpose of this embodiment scheme.
In addition, during each functional unit in each embodiment of the invention can be integrated in a processing unit, it is also possible to It is that unit is individually physically present, it is also possible to which two or more units are integrated in a unit.Above-mentioned integrated list Unit can both be realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.
If the integrated unit is to realize in the form of SFU software functional unit and as independent production marketing or use When, can store in a computer read/write memory medium.Based on such understanding, technical scheme is substantially The part for being contributed to prior art in other words or all or part of the technical scheme can be in the form of software products Embody, the computer software product is stored in a storage medium, including some instructions are used to so that a computer Equipment (can be personal computer, server or network equipment etc.) perform each embodiment methods described of the invention whole or Part steps.And foregoing storage medium includes:USB flash disk, read-only storage (ROM, Read-Only Memory), arbitrary access are deposited Reservoir (RAM, Random Access Memory), mobile hard disk, magnetic disc or CD etc. are various can be with store program codes Medium.
The above is only the preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art For member, under the premise without departing from the principles of the invention, some improvements and modifications can also be made, these improvements and modifications also should It is considered as protection scope of the present invention.

Claims (10)

1. a kind of information recommendation method, it is characterised in that including:
The collection user behavioral data produced at access target website and the first attribute data of the targeted website, its In, the behavioral data includes the first current behavior data and the first historical behavior data;
The first historical behavior data and first attribute data are respectively processed and obtain the second historical behavior data With the second attribute data, and then according to the second historical behavior data and second attribute data generation user profile data Storehouse, wherein, comprising multiple data samples in the User Information Database;
Presupposed information recommended models are trained according to the data sample, obtain first information recommended models, wherein, it is described First information recommended models are the presupposed information recommended models after convergence;
The first current behavior data are processed according to the first information recommended models, so as to generate the target network The recommendation information stood.
2. method according to claim 1, it is characterised in that described to the first historical behavior data and described first Attribute data process and obtains the second historical behavior data and the second attribute data and include:
Data cleansing is carried out to the first historical behavior data and first attribute data, the 3rd historical behavior data are obtained With the 3rd attribute data;
Data prediction is carried out to the 3rd historical behavior data and the 3rd attribute data, the second history row is obtained It is data and second attribute data, wherein, the mode of the data prediction at least includes one of the following:Data pick-up, Data conversion and data are loaded.
3. method according to claim 1, it is characterised in that described that mould is recommended to presupposed information according to the data sample Type is trained, and obtaining first information recommended models includes:
The data sample is processed according to default training algorithm, obtains user characteristics vector, wherein, the default training Algorithm at least includes one of the following:Collaborative filtering, data parallel algorithm and model parallel algorithm based on matrix decomposition;
The first information recommended models are obtained according to the user characteristics vector.
4. method according to claim 1, it is characterised in that methods described also includes:
The first current behavior data are processed, the second current behavior data are obtained;
The User Information Database is updated according to the second current behavior data;
The data sample included in the User Information Database after according to renewal is to the first information recommended models It is trained, obtains the second information recommendation model, wherein, the second information recommendation model is the first information after convergence Recommended models.
5. method according to claim 1, it is characterised in that recommended presupposed information according to the data sample described Before model is trained, methods described also includes:Model parameter to the presupposed information recommended models is carried out at initialization Reason.
6. a kind of information recommending apparatus, it is characterised in that including:
Collecting unit, for gathering user's behavioral data produced at access target website and the targeted website first Attribute data, wherein, the behavioral data includes the first current behavior data and the first historical behavior data;
First processing units, for the first historical behavior data and first attribute data to be respectively processed and obtained Second historical behavior data and the second attribute data, and then according to the second historical behavior data and second attribute data Generation User Information Database, wherein, comprising multiple data samples in the User Information Database;
Second processing unit, for being trained to presupposed information recommended models according to the data sample, obtains the first information Recommended models, wherein, the first information recommended models are the presupposed information recommended models after convergence;
3rd processing unit, for being processed the first current behavior data according to the first information recommended models, So as to generate the recommendation information of the targeted website.
7. device according to claim 6, it is characterised in that the first processing units include:
First treatment subelement, for carrying out data cleansing to the first historical behavior data and first attribute data, Obtain the 3rd historical behavior data and the 3rd attribute data;
Second processing subelement, for the 3rd historical behavior data and the 3rd attribute data to be carried out data and located in advance Reason, obtains the second historical behavior data and second attribute data, wherein, the mode of the data prediction is at least wrapped Include one of the following:The loading of data pick-up, data conversion and data.
8. device according to claim 6, it is characterised in that the second processing unit includes:
3rd treatment subelement, for being processed the data sample according to default training algorithm, obtain user characteristics to Amount, wherein, the default training algorithm at least includes one of the following:Collaborative filtering, data parallel based on matrix decomposition Algorithm and model parallel algorithm;
Subelement is obtained, for obtaining the first information recommended models according to the user characteristics vector.
9. a kind of storage medium, it is characterised in that the storage medium includes the program of storage, wherein, in described program operation When control in equipment perform claim requirement 1 to claim 5 where the storage medium described in any one information recommendation side Method.
10. a kind of processor, it is characterised in that the processor is used for operation program, wherein, right of execution when described program is run Profit requires the information recommendation method described in any one in 1 to claim 5.
CN201710198948.6A 2017-03-29 2017-03-29 Information recommendation method, device, storage medium and processor Pending CN106874522A (en)

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