CN106846048A

CN106846048A - A kind of computer network marketing method

Info

Publication number: CN106846048A
Application number: CN201710003311.7A
Authority: CN
Inventors: 徐云松; 约翰·凯文·格雷迪
Original assignee: Individual
Current assignee: Individual
Priority date: 2017-01-04
Filing date: 2017-01-04
Publication date: 2017-06-13
Also published as: WO2018126946A1

Abstract

The invention discloses a kind of computer network marketing method,At least include sales data center,Net-connected computer,Item sale provider and item sale consumer,Provider submits to the content of item sale to describe by Net-connected computer to sales data center,Background price value and background premium price value,Consumer is described by Net-connected computer with the content of item sale,The background price value or background premium price value of item sale are foundation,Sales data center is recorded and is calculated by Net-connected computer to the background price value and background premium price value of item sale provider and the actual delivery price value and actual delivery moment value of consumer,Generation project sale contribution profit value is shared with each consumer,As long as the consumer sale behavior of any consumer's successful implementation once or more in item sale,All the time a certain proportion of participator of contribution profit will be formed as the item sale subsequent consumption,Until described item sale terminates.

Description

A kind of computer network marketing method

Technical field

The present invention relates to a kind of computer network marketing method.

Background technology

For the product/service for entering industrial society is provided and consumed, existing traditional approach is sold provider and is disappeared Fei Fang is in non-cooperative game state, and the provider of product/service is generally by a few peoples' decision-making and input, then is researched and developed, set Meter, production, implementation, market promotion, the last mode that payment consumption is completed by consumer of payment, at least following some deficiency： First be input product/service can obtain consumer approve and be commercially available successfully need by decision-making input people it is long The input of time, research and development, design, production, test, implement and checking is gone in market action, and the decision makers of project input are past Judged according to conventional technology or the market experience toward simply a few peoples, and these people need to undertake simultaneously considerable part or Whole decision-making risk of input, the decision-making circle game adequacy constituted by a few peoples is limited, this traditional mode of production/clothes Business, consumption pattern usually contain huge commercial risks；Second, current traditional business model can also reduce product/service dealer The game of price lattice, so cause provider to be forced the stress by stock or fund cost factor and by product/service sale Valency is reduced to irrational low level, thus greatly infringement input person can adaptive expectations, and form the loss of social value；The Three, the distribution of interests manager in traditional commerce behavior is artificial, then influence of the human factor to distribution of interests in commercial activity Game fairness can be reduced, being precisely controlled for computer system is also unable to reach；4th, future products/service may relate to more Large-scale resource consolidation and the research and development of Geng Gao innovation degree, the input manpower being related to, property are huge or even surmount national governments Afforded scope, traditional first a few peoples' decision-making input is researched and developed, designs, produces, implements, pays, carries out payment consumption again Mode, it is impossible to meet more massive resource consolidation and the research and development of Geng Gao innovation degree, design, production, implementation, test and hand over Pay.

Include some new business thinkings in some the new business models for occurring at present, but be not very clearly, One of them is that equity crowd raises, the second is pyramid is sold, wherein current equity crowd raises simply to pass by inside share-issuing enterprise A kind of published version of equity, public's scope, U.S.'s Qiao's cloth are extended to similar to by the ratio of the original share in old enterprise This bill proposes that some thinkings for reducing small enterprise IPO financings are also built upon on traditional share-issuing enterprise's operation mode , do not refer explicitly to consumption/investment identity unification can recursion gain sharing principle；Current pyramid marketing techniques are commonly called as Pyramid-selling, although possess consumption/investment identity unification but due to its can the gain sharing principle of recursion be generally artificial system It is fixed, it is impossible to carry out based on actual product/value of services it is accurate reasonably can recursion gain sharing, therefore easily cause sale price Lattice depart from the real value of item sale, trigger the false sales behavior of the multi-level superposition of moment, and danger is produced to social economy Evil, it be illegally natural to be considered as by national governments.

The content of the invention

A kind of computer network marketing method that the present invention is provided to solve the deficiency of existing business method, to network Computer/sales data library management is software and hardware basis, and item sale provider and consumer are occurred in joint stock partnership mode, The price of item sale and competing is formulated by autonomous game and cooperative game with the consumption of consumer/investment identity unification jointly Valency price, shares risk of the items in commerce in implementation process, and to producing in the middle of each process that commercial product/service is completed The complete process of product/service item is exerted one's influence, and helps to create more social values, in addition to more fully game Also there is controllability, to avoid the Value Conduction distortion under autonomous game, and and then optimize even solve the problems, such as gap between the rich and the poor, Environmental problem, resource allocation problem, labourer and the problem of employment.

To reach above-mentioned purpose, the technical solution adopted by the present invention is：A kind of computer network marketing method, at least includes Sales data center DCA, sale database DBA, Net-connected computer, item sale provider and item sale consumer, it is described Item sale provider at least submitted to described sales data center DCA by Net-connected computer：The content of item sale Description, the background price value P of item sale or background premium price value H, described background premium price value H is in the background Corresponding background premium value Q is contained on the basis of price value P and is generated, there is H=P+Q, described item sale consumer is led to Cross background price value P or background premium valency that Net-connected computer is submitted to the content description of item sale, item sale provider Lattice value H is consumption decision foundation, and is following background premium sale rule or bid premium sale rule or background premium/bid Carried out on the premise of premium mixed selling rule freely, the consumption of voluntary background premium or bid premium consumption or background premium/ Premium of bidding mixing consumption, produces the price paid value B and payment moment value T that actually bids that actually bids；

The background price value of each consumer sale that described sales data center DCA is submitted to item sale provider The actual delivery of each consumer sale of Pn, the background premium price value Hn of each consumer sale and the item sale consumer Price value Bn, the actual delivery moment value Tn of each consumer sale are recorded, generation sale database DBA, n be more than or equal to 1 positive integer, represents any consumer sale；

When the item sale carry out background premium sell when, based on background premium sell rule, the item sale it is competing The sale of valency premium is prohibited, the reality of each consumer sale of the item sale consumer that the sale database DBA is recorded Border price paid value Bn is equal to background premium price value Hn, there is Bn=Hn, and actual delivery price value Bn subtracts corresponding background Price value Pn obtains background premium value Qn, there is Bn-Pn=Qn, and the Qn values are considered as the contribution profit value of the background premium sale Gn, there is Gn=Qn；

When the item sale bid premium sale, based on the premium sale rule, the sheet of the item sale of bidding Bottom premium sale is prohibited, the reality of each consumer sale of the item sale consumer that the sale database DBA is recorded Border price paid value Bn is more than or equal to corresponding background price value Pn, there is Bn >=Pn, each consumer sale of the consumer Actual delivery price value Bn subtracts corresponding background price value Pn and obtains the premium value Fn that bids, and has Bn-Pn=Fn, and the Fn values are regarded It is the contribution profit value Gn of the premium sale of bidding, there is Gn=Fn；

It is mixed based on background premium/premium of bidding when the item sale carries out background premium/bid premium mixed selling Dowel pin sells rule, and the background premium sale of the item sale and premium sale of bidding are allowed to, the sale database DBA institutes The actual delivery price value Bn of each consumer sale of the item sale consumer of record subtracts corresponding background premium price Value Hn obtains the premium value Fn that bids, simultaneously because background premium price value Hn included corresponding background premium value Qn, then competing Valency premium value Fn background premium value Qn sums are considered as the contribution profit value Gn of background premium/premium of bidding mixed selling, there is Gn =Fn+Qn；

The sale database DBA records and calculates any one the sale rule in above-mentioned three kinds of sale rule of generation The provider and consumer that contribution profit value Gn then is regarded as the item sale are commonly understood by common all, or common reason Solution but only consumer own, wherein the contribution profit value for belonging to each consumer sale of consumer is considered as the true of consumer Investment, forms the unification of consumer's consumption identification and investment identity in the item sale, participates in and carry out in the item sale Sequential in succession, recursively equity can share；

Any one consumer of the item sale can carry out the multiple consumption of single capacity code, also can multiple bodies The single consumption of part code, it is also possible to the multiple consumption of multiple identity codes, as long as described any one consumer success is real The payment consumption behavior of once or more is applied, using all the time as the follow-up sales institute contribution profit value in the item sale A certain proportion of participator, until described item sale terminates.

As a kind of a kind of preferred scheme of computer network marketing method of the present invention, when the item sale is carried out When background premium is sold, rule is sold based on background premium, the item sale is prohibited to carry out bid premium sale, the then sale The premium value of bidding of each consumer sale of project has Qn equal to zero>0, Fn=0, item sale provider submits consumption every time to The background premium price value Hn of transaction and corresponding background premium value Qn, the consumer of the item sale can only carry according to provider The background premium price value Hn bids of friendship pay, and have Bn=Hn, then the premium that item sale consumer's payment consumption is formed Value Qn is contribution profit value Gn, the i.e. Qn=Gn of item sale background premium sale, and contribution profit value Gn is considered as this Item sale provider and consumer are commonly understood by common all, or are commonly understood by but only consumer owns, i.e. Gn=GAn+ GBn, or GBn=Gn*Sn, 0<Sn≤1, the contribution profit value that GAn is possessed by the provider of each consumer sale, GBn is every The contribution profit value that the consumer of secondary consumer sale is possessed, Sn is the equity of each consumer sale between consumer and provider Proportionality coefficient is shared in return, more than zero and less than or equal to 1, wherein belonging to the contribution profit value of each consumer sale of consumer GBn is considered as the true investment of consumer, forms the unification of consumer's consumption identification and investment identity in the item sale, institute That states belongs to the contribution profit value GBn of each consumer sale of consumer by this consumer sale generation moment (T_n) before institute There is the consumer of the payment consumption that succeeded with respective contribution profit value (GB₁~GB_n-1) and respective payment generation moment value (T₁ ~T_n-1) be foundation, sequential in succession, can recursively carry out equity and share, obtain the return value of each each consumer sale of consumer RBm, until described item sale terminates, m, n is the positive integer more than or equal to 1, and wherein n represents any one of item sale Secondary consumer sale, m represents that the equity of any consumer sale of item sale shares return value reckoning.

As a kind of a kind of preferred scheme of computer network marketing method of the present invention, when the item sale is carried out During background premium/bid premium mixed selling, based on background premium/premium of bidding mixed selling rule, the item sale both by Allow background premium to sell and be allowed to again bid premium sale, i.e. Qn>0, Fn >=0, it is each that item sale provider submits to The background premium price value Hn of consumer sale and corresponding background premium value Qn, the consumer of the item sale carries according to provider The background premium price value Hn of friendship carries out payment consumption of bidding, and has Bn >=Hn, each consumer sale of consumer of the item sale Actual delivery price value Bn subtract corresponding background premium price value Hn and obtain the premium value Fn that bids, simultaneously because background premium The included corresponding background premium value Qn of price value Hn, then bid premium value Fn and the corresponding background premium value Qn sum quilts It is considered as the contribution profit value Gn of the item sale background premium/premium of bidding mixed selling, has Gn=Fn+Qn, the contribution profit Value Gn is considered as item sale provider and consumer is commonly understood by common all, or is commonly understood by but only consumer institute Have, i.e. Gn=GAn+GBn, or the contribution profit value that GBn=Gn*Sn, GAn are possessed by the provider of each consumer sale, GBn The contribution profit value possessed by the consumer of each consumer sale, Sn is each consumer sale between consumer and provider Proportionality coefficient is shared in equity return, more than zero and less than or equal to 1, wherein belonging to the contribution profit of each consumer sale of consumer Value GBn is considered as the true investment of consumer, forms the unification of consumer's consumption identification and investment identity in the item sale, There is the moment (T by this consumer sale in the contribution profit value GBn of the described each consumer sale for belonging to consumer_n) before The consumer of all payment consumptions that succeeded is with respective contribution profit value (GB₁~GB_n-1) and respective payment generation moment value (T₁~T_n-1) be foundation, sequential in succession, can recursively carry out equity and share, obtain returning for each each consumer sale of consumer Report value RBm, until described item sale terminates, m, n is the positive integer more than or equal to 1, and wherein n represents appointing for item sale Meaning one-time-consumption transaction, m represents that the equity of any consumer sale of item sale shares return value reckoning.

As a kind of a kind of preferred scheme of computer network marketing method of the present invention, the sale database DBA The actual delivery price value Bn of the middle each consumer sale of consumer is one or more determination value, this or one with On the minimum value of determination value be not less than the background price value Pn or background premium price value of item sale corresponding to it The means of payment of Hn, the actual delivery price value Bn of each consumer sale can be direct payment or third party guarantees branch Pay, including：Item sale completes the pre-paid disposable in full before paying or by stages pre-paid, and item sale completes delivery process In pre-paid disposable in full or disposable in full after pre-paid and item sale complete to pay by stages after pay or by stages After pay.

As a kind of a kind of preferred scheme of computer network marketing method of the present invention, the sale database DBA The actual delivery price value Bn of the middle each consumer sale of consumer is one or more price codomain scope, this or The background price value Pn or background that the minimum value of more than one price codomain scope is not less than the item sale corresponding to it overflow The means of payment of valency price value Hn, the actual delivery price value Bn of each consumer sale of described consumer can be direct payment Or third party guarantees pays, including：Item sale completes the pre-paid disposable in full before paying or by stages pre-paid, sale items Mesh completes the pre-paid disposable in full in delivery process or disposable complete after pre-paid and item sale complete to pay by stages Paid after volume or paid afterwards by stages.

As a kind of a kind of preferred scheme of computer network marketing method of the present invention, the sequential in succession, can Recursively equity returns sharing method, and the equity of any one consumer of the item sale shares ratio and it is implementing every Contribution profit value produced by secondary consumption is directly proportional, and in the item sale in time with order on getting up early implement consumption Consumer, its equity shares that ratio is also higher according to the reckoning ratio of level drive factor, and including but not limited to following can Recursion equity shares reckoning mathematical formulae：

Wherein 0<S_m≤ 1, m<N, m, n=1,2,3,4....... is the positive integer more than or equal to 1,

Gn is the contribution profit value of each consumer sale in above-mentioned formula, and Gm is used to carry out equity return reckoning for consumer Each consumer sale contribution profit value, Km is used to carry out the consumption of each consumer sale that equity return is calculated for consumer Level drive factor, Sm is used to carry out between the consumer that equity return calculates and provider every time consumer sale for consumer Proportionality coefficient is shared in equity return, and 1 is less than or equal to more than zero, is expressed as provider and consumer is commonly understood by co-owning, or It is commonly understood by but only consumer owns, RBm carries out all equitys of consumer sale that equity return is calculated for consumer Share return value, can be by the setting and modification to consumption level drive factor Km come from macroscopically encouraging or row of inhibiting consumption For setting for Km can be with the order of occurrence (O1~On) of consumer's actual delivery consumption as foundation, it is also possible to actual delivery The generation moment value (T1~Tn) of consumption is to share relation according to come determine equity return value between different consumers.

As a kind of a kind of preferred scheme of computer network marketing method of the present invention, the item sale be with The products ＆ services of item property, including industrial and agricultural products entirety or part item sale, Building class real estate item sale, Food and drink, hotel, amusement, traffic, the service class item sale of logistics and science and technology, culture, the creation class item sale of art, it is described Item sale provider including industrial and agricultural products direct manufacture supplier, the proprietary commission of brand, trade mark, intellectual property Manufacture supplier, praedial project management side, food and drink, hotel, amusement, traffic, the operation side of logistics, science and technology, culture, art Creation side or other there is the product/service supplier of management qualification.

As a kind of a kind of preferred scheme of computer network marketing method of the present invention, described computer network pin Sell all or part of project and can carry out third parties risks and accept insurance.

Used as a kind of a kind of preferred scheme of computer network marketing method of the present invention, the Net-connected computer includes The computer network terminal of wired connection and the hand-held of wireless connection or Antenna of Mobile Computer Network terminal installation, such as flat board electricity Brain, smart mobile phone, Wearable intelligence ornaments such as intelligent watch, bracelet and jewellery.

As a kind of a kind of preferred scheme of computer network marketing method of the present invention, it is adaptable to not completing pin Sell the pre-paid consumption of project.

As a kind of a kind of preferred scheme of computer network marketing method of the present invention, it is also applied for having completed The rear payment consumption of item sale, its outlay people identity unification attribute is constant.

As a kind of a kind of preferred scheme of computer network marketing method of the present invention, described data center DCA can be that item sale sets single item code, be that item sale provider sets single SPID, be sale The consumer of project sets consumption identification code, and any one consumer of the item sale can carry out single capacity code Multiple consumption, also can multiple identity codes single consumption, it is also possible to the multiple consumption of multiple identity codes.

It is according to being：Any one consumer is implementing disappearing for once or more with any commercial distribution project success When taking transaction, there is provided must be unequal between the bid value and its acceptable lowest price value of side, when in traditional commerce Under pattern, there is provided when side and consumer are in non-cooperative game state, there is provided side will only provide bid value and be concealed to consumer Its acceptable lowest price value, but this lowest price value not because provider concealment and do not exist, work as consumer When bid value according to provider is consumed, then the valency of converting in the consumer behavior includes an implicit premium value, is referred to as Background premium value, the implicit background premium value is considered as provider and consumer is commonly understood by and owns jointly, and cannot be from Contribution of the consumer to the implicit premium value is fundamentally excluded, can assert that the consumer produces permanent conjunction with the item sale accordingly The property made (permanent collaboration) simultaneously all the time can be from the commercial distribution project with the part of the implicit premium value Or all obtain a certain proportion of ownership utility as input and share the economics reason that is terminated until the commercial distribution project.Such as Fruit consumer pay it is competing overbalance provider bid value when, it may appear that premium of bidding value, the value be dominance value, this is dominant Premium value of bidding also the side of being provided and consumer are commonly understood by, and cannot fundamentally exclude consumer to this it is dominant bid it is excessive The contribution of value, can also assert that the consumer produces permanent cooperative (permanent with the item sale accordingly ) and all the time can be from the commercial distribution project with the part or all of work of the dominant premium value of bidding collaboration Share until the economics reason of commercial distribution project termination for input obtains a certain proportion of ownership utility.

For not completing product class item sale, it is possible to implement pre-paid consumption mode of the present invention, for example The entirety or part of industrial and agricultural products, such as automobile, clothes, food, mechano-electronic part, furniture, industrial and agricultural products it is whole Body or component item may be at being not carried out or unfinished state, and it is not carried out state and is in original, original including industrial and agricultural products Material state, its unfinished state is included in production, test, a certain state in centre of delivery process, and consumer by providing Square content description clearly knows the entirety of the industrial and agricultural products or the purposes of part and value and under the premise of free, voluntary Pre-paid consumption for it, if the product item is not consumed by the consumer and is produced as being the product, this is original, Feed states can also be produced as other products or be stored as original, feed states, and the product item is in life Produce, test, a certain state in centre of delivery process when the requirement of consumer can be answered to be terminated or changed.

For not completing service class item sale, it is possible to implement pre-paid consumption mode of the present invention, for example Food and drink, hotel, amusement, traffic, logistics etc., its service item may be at being not carried out or unfinished state, and it is not carried out shape State includes the service item provider not service implementation, and its unfinished state includes arriving completion in service item implementation process Preceding a certain state, and service features and the value that consumer describes clearly to know to receive by the content of provider And the pre-paid consumption for it under the premise of free, voluntary, if the service item is not by described consumption of items side's consumption and quilt Implement, then the service item is not carried out state and can also be carried out and be supplied to other consumers, and the service item is in real Applying a certain state in the centre in the middle of process can answer consumer to require to be terminated or change.

For not completing and creating class item sale, it is possible to implement pre-paid consumption mode of the present invention, for example Science and technology, culture, creation of art intermediate item, the robot that such as a meeting is cooked, or have copyrighted software newly developed or webpage, Or novel, TV play, film, the written or recording digital code of the drama of drama with copyright, the music score of music, compose a poem to a given tune of ci and Track record etc., it is created project provider and is not carried out its science and technology, culture, the implementation of art, and its unfinished state includes Creation project provider is retouched to a certain intermediateness before completion, and consumer in being in the project implementation by the content of provider State clearly know scientific and technological, the cultural, content of creation of art project and value described in dawn and freely, voluntarily under the premise of pay in advance for it Pay consumption, if the science and technology, culture, creation of art intermediate item be not by described consumption of items side's consumption, the science and technology, culture, The state that is not carried out of creation of art intermediate item can be provided to other consumers, a certain centre in the middle of implementation process State can answer consumer to require to be terminated or change.

Specific embodiment

In order to make it easy to understand, by taking the unfinished project pre-paid consumption of the other wooden chair of furniture as an example, it is not completed State is original, feed states timber, or even the simply a piece of woods, and original, feed states the timber or woods state are such as Fruit is not made into described wooden chair, can still there is other purposes, for example, be made desk or bed, supplies other consumption and uses On the way, or simply the ecosystem of the woods is kept to environmental benefits.It is characterized in that consumer clearly knows the specific interior of wooden chairs Hold and be ready to implement for it pre-paid consumption freely, voluntary.The implementation of the item sale is with Net-connected computer and data center The issue of item sale information and pre- sale to convene be to start, the provider of the wooden chair can be one directly carries out furniture The furniture factory of production, or with brand of the present invention, trade mark, the proprietary furniture commission manufacture supply of intellectual property Business, carries out the specifying information of wooden chair to sales data center DCA through its Net-connected computer to upload announcement and consumer Convene, including outward appearance, shape, color, function, feature, application method, the points for attention etc. of the wooden chair carry out lively shape As ground displaying, and the unit value Pun (such as 100 yuan) of the background price value Pn of the wooden chair is announced simultaneously or comprising corresponding The unit value Hun (such as 120 yuan) of the background premium price value Hn of background premium value unit value Qun (such as 20 yuan), above-mentioned list Place value is multiplied by product quantity NU and is background price value Pn of the present invention, background premium price value Hn and background premium value Qn, wooden chair supplier also needs to submit to that item sale starts minimum C0 (such as 10000 yuan) and item sale is called together The information such as collection time span Td (such as one month), it is described in order to consumer for the payment consumption of oneself provides decision-making foundation Furniture supplier can be kept during the wooden each consumer sale of chair background price value Pn unit value Pun or this The unit value Hun of bottom premium price value Hn is constant, or changes the unit value Pun or background of the background price Pn of each consumer sale The unit value Hun of premium price value Hn is tackling the variation of the factors such as the cost of raw material, production cost.If the furniture The consumer that supplier is carried out convenes the consumer's pre-paid total value Mn in month to be not reaching to project initiation minimum C0 (such as 10000 yuan), there is Mn<C0, then furniture supplier will not carry out the production and payment of the wooden chair, and return consumption The amount of money of square pre-paid.

If wooden chair item sale employs background premium of the present invention and sells rule, wooden chair consumption in advance Person can carry out following free, voluntary consumption game：What it was considered first is the consumption demand for oneself having wooden chair, and Determine that oneself there is the ability to pay of univalent value Hun (such as 125 yuan) equal to background premium price value Hn, and disappeared by this Take generation background premium value Qn.Secondly what is considered is oneself the consumption hope intensity for the wooden chair, usual wooden chair The product information of son announces similar demonstration effect and can improve the consumption hope intensity of consumer, and consumer is considered in addition, If oneself pre-paid determines that the time is more early, oneself turns into the equity of higher levels with contributor's identity of background premium value Qn The chance of participator is bigger, and this sensation does not seem completely correct, because this depends on wooden all of chair item sale disappearing The consumption performance of the person of expense, but at least oneself, as the item sale is had an optimistic view of for consumer, can regard it as a kind of possible throwing Capital's formula, but at least the wooden chair can meet the consumption hope of consumer and obtain product.

If wooden chair sale employs premium of bidding of the present invention and sells rule, wooden chair consumer meeting in advance Carry out following free, voluntary consumption game：What it was considered first is the consumption demand for oneself having wooden chair, and is determined Oneself there is the ability to pay of bidding of univalent value Pun (such as 100 yuan) more than or equal to background price value Pn, certainly, oneself Can directly be bid according to the unit price value of background price value Pn, this consumer sale is just lost like that shares equity right, It is equal to ordinary consumption behavior, because this consumer sale had not both produced background premium value Qn or do not produced premium value of bidding Fn, what is secondly considered is oneself the consumption hope intensity for the wooden chair, and the product information of usual wooden chair is announced Similar demonstration effect can improve the consumption hope intensity of consumer, and consumer is considered in addition, if oneself pre-paid is true Fix time more early, then the chance for turning into the equity participator of higher levels with contributor's identity oneself of the premium value Fn that bids is got over Greatly, this sensation does not seem completely correct, because this depends on the consumption performance of all consumers of wooden chair item sale, But at least oneself can regard it as a kind of possible investment way as the item sale is had an optimistic view of for consumer, if certainly Own ability to pay improves the unit value Pun of bid price value in the case of permitting, the wooden chair project is turned into equivalent to oneself The shareholder of larger share, therefore morning pre-paid time are occupied, the unit value Pun of bid price value is improved, is then formed Premium value of bidding Fn is higher, oneself get over and be likely to become the original shareholder that the project occupies larger share, then can be according to stock Principle part processed obtains the bigger return value of the item sale, but consumer's excess risk that may be undertaken of bidding similarly rises, Therefore need to carry out reasonable interval of self game to determine bid price value, but at least the wooden chair can meet consumer Consumption hope and obtain product.

If wooden chair sale employs background premium of the present invention and the pre- sale rule of premium mixing of bidding, wood Matter chair consumer can carry out following free, voluntary consumption game：What it was considered first is oneself have wooden chair Consumption demand, and determine the payment energy oneself with univalent value Hun (such as 125 yuan) more than or equal to background premium price value Hn Power, certainly, if oneself carries out bid payment only in accordance with univalent value Hun (such as 125 yuan) of background premium price value Hn, Can only be obtained with contributor's identity of background premium value Qn and share equity, what next was considered is oneself for the wooden chair The consumption hope intensity of son, the product information of usual wooden chair announces similar demonstration effect can improve the consumption hope of consumer Intensity, consumer is considered in addition, if oneself pre-paid determines that the time is more early, with background premium value Qn or is bidded excessive The equity that value Fn or background premium value Qn turns into higher levels with contributor's identity oneself of premium value Fn sums of bidding is shared The chance of person is bigger, and this sensation does not seem completely correct, because this depends on all consumers of wooden chair item sale Consumption performance, but at least oneself as consumer have an optimistic view of the item sale, a kind of possible investor can be regarded it as Formula, if improving the unit value Pun of bid price value in the case where oneself ability to pay is permitted, the wood is turned into equivalent to oneself Matter chair project occupies the shareholder of larger share, therefore morning pre-paid time, improves the unit value of bid price value Pun, then Fn is higher for the premium value of bidding for being formed, and oneself gets over and is likely to become the original shareholder that the project occupies larger share, then The bigger return value of the item sale can be obtained according to share-holding system principle, but consumer's excess is bidded the risk that may be undertaken It is same to rise, it is therefore desirable to carry out self game to determine the reasonable interval of bid price value, but at least wooden chair can be with Meet the consumption hope of consumer and obtain product.

In above-mentioned three kinds sale rules, consumer equally can be using the multiple bid determination values of submission or multiple bid models Enclose value to carry out three kinds of consumption of sale rule, the minimum value of its actual price paid value Bn have to be larger than equal to background price value Pn or background premium price value Hn, any consumer can go out 150 yuan, 200 yuan, 300 yuan etc. of unit price for wooden chair Many-valued consumption, or 125 yuan~500 yuan, 134 yuan~900 yuan one or more bid codomain scopes are carried out Deng multiple determination values Consumption, the consumption Rotating fields performed according to item sale by the sales data center DCA determine final to choose bid value Bn or unit value Bun (such as 147 yuan), such as during convening, the sales data center DCA can be pressed whole project first The minimum of some determination value for being submitted to according to consumer or multiple determination values or certain several scope codomain of bidding is located Reason, one of them is：The sales data center DCA can using each consumer bid value range minimum as determination of bidding Value, if system discovery is not enough to support to project initiation least cost value due to the total value Mn for convening the spending amount of consumer C0 (such as 10000 yuan), then can by its bid in the range of minimum in proportion or raise consumer by level coefficient and bidding It is determined that value is until the spending amount of the pre-paid for convening consumer of the project is more than or equal to project initiation least cost value.Submit to The bid benefit of scope of multiple is that a part of uncertain factor can be transferred to the data center DCA to carry out computerization by consumer Refinement analysis determines, so as to reach the maximized purpose of supply and demand common interest.

In existing actual industrial and agricultural production, supplier would generally reduce the list of product by the way of batch production Position cost, but also it is not excluded for the high cost small lot life carried out just to meeting some or certain several consumer demands Produce.In marketing method of the present invention, supplier can equally receive two kinds of production and sales of situation, i.e. the low list of high-volume Position cost and small lot unit cost pattern high.For the sale of foregoing wooden chair product：Furniture supplier that is, institute State provider needs to formulate a financial budget for manufacture and the payment of the wooden chair product of batch before item sale is implemented, Such that it is able to draw the various parameters value submitted to required by the DCA of sales data center accordingly：Including the minimum total amount of project initiation Value C0, the unit value Pun of the background price value of sale, the background premium price value comprising correspondence background premium value unit value Qun Unit value Hun, above-mentioned unit value is multiplied by product quantity NU and is background price value Pn of the present invention, background premium price Value Hn and background premium value Qn, herein on, wooden chair supplier will implement following three kinds of sale schemes.

First, the premium sale if the item sale of wooden chair is prohibited to carry out to bid and being only permitted carries out background and overflows When valency is sold, the supplier of wooden chair will provide the initial value Hun and background premium value Qun that bids of wooden chair, just there is Hun =Pun+Qun.Obtain foregoing 100 yuan+25 yuan=125 yuan.It is assumed that the manufacture and friendship of the wooden chair product of its certain batch The financial budget paid show that the project initiation minimum amount value C0 of the wooden chair is 10000 yuan, initial value of bidding after drawing up Unit value Hun=125 units, 10000 yuan of the startup amount of money value can realize 80 manufactures and payment of chair, and wooden chair disappears Expense person will can only carry out payment purchase according to the single determination value of initial value of bidding, i.e. Bun=Hun=125 units then have this (25 yuan) generations of unit value Qun of bottom premium value Qn, total background premium value that total has 25 yuan of x80=2000 units is wooden Contribution profit value the source Gn, some or all of contribution profit value GBn therein of chair sale belong to the consumer because reality Apply this consumption and own, be used to carry out sequential of the present invention as consumer's contribution profit value GBn of the present invention In succession, recursively equity can share.

Second, if wooden chair item sale is prohibited to carry out the sale of background premium, being only permitted carries out premium of bidding During sale, the supplier of wooden chair will only provide the background premium unit price value Pun of wooden chair, it is assumed that the wood of its certain batch The financial budget of manufacture and the payment of matter chair product draws the project initiation minimum amount value C0 of the wooden chair after drawing up It it is 10000 yuan, background premium unit price value Pun=100 units, 10000 yuan of the startup amount of money value can realize 100 manufactures of chair And payment, the consumer of wooden chair will be first for minimum carries out payment purchase of bidding according to the competing unit price value Pun=100 of background, If a certain consumer's actual delivery unit price value Bun=Pun=100 units, bidding for this consumer sale of the consumer is excessive Value is equal to zero, i.e., produced without any premium, this consumption of the consumer will without sequential of the present invention in succession, Recursively equity can share, this consumption of the consumer is equal to ordinary consumption behavior.If the actual branch of certain consumer Univalent value Bun is paid more than background unit price value Pun, there is Bun>Pun, such as Bun=110 unit, then this time of consumer consumption will be produced Life is bidded, and premium unit value Fun=10 is first, and the contribution profit unit value Gun=10 for being considered as this consumption of the consumer is first, should It is that the wooden chair consumer should that premium of bidding unit value is multiplied by consumption quantity NU and obtains the premium value Fn that bids of project sale The contribution profit value Gn of secondary consumption, it is therein it is some or all of belong to the consumer and own because this consumption is implemented, work For consumer's contribution profit value GBn of the present invention be used to carrying out sequential of the present invention in succession, can recursively equity Share.

3rd, if wooden chair item sale be not only allowed to the sale of background premium and be allowed to bid premium sale when, The furniture supplier of wooden chair will provide the background premium price list place value Hun and corresponding background premium value list of wooden chair Place value Qun, there is Pun+Qun=Hun.Obtain foregoing 100 yuan+25 yuan=125 yuan.If a certain consumer of wooden chair presses According to bidding, initial value unit value Hun (125 yuan) carries out payment consumption, then only produce the unit value Qun=25 units of background premium value, If such as higher than the initial value Hun that bids, Bun=150 is first, then the project has for the actual delivery unit price value Bun of a certain consumer Premium of bidding unit value Fun=25 units produce, and 25 yuan of the premium value unit value of bidding is multiplied by consumption quantity NU and is institute of the present invention The premium value Fn that bids of this consumption of the consumer stated, is considered as the contribution profit value Gn of this consumption of the consumer, wherein It is some or all of belong to the consumer and own because this consumption is implemented, it is sharp as consumer of the present invention contribution Profit value GBn be used for carry out sequential of the present invention in succession, recursively equity can share.

It is related to the scale principle of industrial and agricultural production, even if supplier only produces a same wooden chair and disappeared The totle drilling cost of consumption also can be at such as 10000 yuan, rather than 100 yuan, but if this is appreciated that consumer is ready to use very much 10000 yuan of prices remove one wooden chair of purchase of bidding, and it may be zero so as to lose all sequential to be ready to undertake follow-up sales In succession, can greateset risk that recursively equity is shared, supplier can also for it carry out production payment because this without departing from The theories of value of both sides of supply and demand.Therefore for supplier, as long as all layers of consumer of the wooden chair bid paying in advance Total amount Mn >=the C0 (10000 yuan) for paying, you can carry out production payment, even if only producing a chair, it is generally the case that for Autonomous game and cooperative game, each consumer, the especially relatively early consumer for participating in during project initiation, for consumption or investment Consider, may on a voluntary basis improve bid price and share to obtain bigger follow-up return, therefore when all Layer consumer bid pre-paid total amount Mn just meet C0=10000 it is first when, actually supplier carries out production payment The quantity of wooden chair can be less than 100, but furniture supplier produces the unit cost of wooden chair and may be more than 100 Unit, but from for goods and materials, human resources angle, accomplished more rational configuration.That is, product supplier and consumer are obtained The value for taking might not rely on cheap and substantial amounts of production, and be to rely on the autonomous game and cooperative game of supply and demand both sides.

The unit of the background price value that Pun is drawn up by item sale provider in each consumer sale in above-mentioned formula Value, the unit value is multiplied by consumer products or the quantity NU of service forms provider background price value Pn, the background price value etc. Totle drilling cost that is same or implementing product/service offering similar to provider, provider's totle drilling cost includes institute during project implementation The raw material of consumption, human resources, depreciation of fixed assets, handle official business expenditure, tax revenue, insurance and certain enterprise's reasonable profit.

The multilayer of consumption of the present invention/identity unification can recursion gain sharing pattern be the controversial economy of tool Concept is learned, its typical case can exactly form pyramid sale, be commonly called as multilayer multiple level marketing, and uncontrolled autonomous game causes multilayer Can recursion gain sharing level drive factor Km definite values it is excessive, cause multilayer opportunistic practice produce, formed Ponds fraud with Falseness sale is the financial chain swindle covered, and the U235 chain reactions formation nuclear reaction for being similar to high-k out of control is out of control, so that Harm social economy.The present invention to multilayer can recursion gain sharing pattern carried out the data pipe based on computer exact algorithm Reason, the share of interests in merchandise sales and computer technology is firmly combined, it is ensured that the reality of merchandise sales price and consumer Demand is corresponding, if described item sale enters atrophy or end period, the multilayer of the project can recursion gain sharing value Also can therewith enter decline and terminate, while the multilayer of general goods can recursion gain sharing level drive factor Km, background Premium value Qn, premium of bidding value Fn are subject to artificial limitation, and consumer wants to accumulate considerable by general goods/service consumption Forward direction return needs the long period to be only possible to reach, it is impossible to its short-term desire pursued profits is met, while profit reciprocation value and consumption Side, the autonomous game of supplier, cooperative game mental factor it is corresponding, to produce more social values, similar to by one Very harmful high-k U235 chain reaction atom bombs easily out of control are changed into low k while having accurate regulation mechanism U235 chain reaction piles, inherent mechanism is identical but turns harm into good, continuous under computer and artificial comprehensive regulation, safety, can Stablize powerful power more than several times in the past for socio-economic development is provided by ground.Business method involved in the present invention needs There is special management organization to be swashed to background premium value Qn or background premium ratio value QnX, level according to commodity economy macro manifestations Encourage COEFFICIENT K m, premium of bidding value Fn or the maximum of the premium ratio value FnX that bids makes regulation and management and control, similar bank deposits loan The formulating rules of money interest rate, for the item sale of innovative product/service, can be using this from for economic game theory angle The consumption mode of the described pre-paid of invention, based on risk-reward principle of reciprocity, can improve background premium value Qn or background overflows The maximum of valency ratio value QnX, level drive factor Km, premium of bidding value Fn or the premium ratio FnX that bids is to promote excessive risk The development of high repayment innovation item；And for the item sale of general goods, can also be adopted from for economic game theory angle With the consumption mode or rear payment consumption pattern of pre-paid of the present invention, to help improve the reasonability of configuration of social resources With reduce environmental pressure, according to risk-reward principle of reciprocity, the item sale of general goods can reduce background premium value Qn or The maximum of background premium ratio value QnX, level drive factor Km, premium of bidding value Fn or the premium ratio value FnX that bids, therefore The present invention does not advocate that an anarchical business method is produced.Business method of the present invention must be a large amount of to consume Computer software and hardware resource are cost, including necessary redundant safety data backup system.

The price fluctuation of consumer's bid mode of the present invention and level drive factor Km values are closely bound up, while receiving The influence of public's effect, therefore this explanation cannot provide clear and definite price fluctuation rule, it is necessary to be visited with reference to social practice Rope, to obtain feasible control parameter.

Although being illustrated to embodiments of the present invention in specification, these implementation methods are intended only as prompting, Should not limit protection scope of the present invention.It is equal that various omission, substitution, and alteration are carried out without departing from the spirit and scope of the present invention Should be comprising within the scope of the present invention.

Sell the record form such as following table of database D BA：

A kind of list in the sale database DBA of table one

Claims

1. a kind of computer network marketing method, at least calculates including sales data center DCA, sale database DBA, networking Machine, item sale provider and item sale consumer, described item sale provider pass through Net-connected computer to described Sales data center DCA is at least submitted to：The content description of item sale, the background price value P of item sale or background premium valency Lattice value H, described background premium price value H are that corresponding background premium value Q is contained on the basis of the background price value P And generate, there is H=P+Q, described item sale consumer is described by Net-connected computer with the content of item sale, sale items The background price value P or background premium price value H that mesh provider submits to are consumption decision foundation, and are following the sale of background premium Carried out on the premise of rule or bid premium sale rule or background premium/premium of bidding mixed selling rule free, voluntary Premium consumption or background premium/premium of bidding mixing consumption are consumed or bidded to background premium, produces the price paid value B that actually bids Payment moment value of actually bidding T；

The background price value Pn of each consumer sale that described sales data center DCA is submitted to item sale provider, The actual delivery valency of each consumer sale of the background premium price value Hn and the item sale consumer of each consumer sale Lattice value Bn, the actual delivery moment value Tn of each consumer sale are recorded, and generation sale database DBA, n are more than or equal to 1 Positive integer, represent any consumer sale；

When the item sale carries out background premium to be sold, rule is sold based on background premium, bidding for the item sale is excessive Valency sale is prohibited, the actual branch of each consumer sale of the item sale consumer that the sale database DBA is recorded Pay price value Bn and be equal to background premium price value Hn, there is Bn=Hn, actual delivery price value Bn subtracts corresponding background price Value Pn obtains background premium value Qn, there is Bn-Pn=Qn, and the Qn values are considered as the contribution profit value Gn of the background premium sale, There is Gn=Qn；

When the item sale bid premium sale, based on premium sale rule of bidding, the background of the item sale overflows Valency sale is prohibited, the actual branch of each consumer sale of the item sale consumer that the sale database DBA is recorded Pay price value Bn and be more than or equal to corresponding background price value Pn, there is Bn >=Pn, the reality of each consumer sale of the consumer Price paid value Bn subtracts corresponding background price value Pn and obtains the premium value Fn that bids, and has Bn-Pn=Fn, and the Fn values are considered as institute The contribution profit value Gn of premium sale of bidding is stated, there is Gn=Fn；

When the item sale carries out background premium/bid premium mixed selling, based on background premium/premium of bidding hybrid pin Rule is sold, the background premium sale of the item sale and premium sale of bidding are allowed to, and the sale database DBA is recorded The actual delivery price value Bn of each consumer sale of item sale consumer subtract corresponding background premium price value Hn The premium value Fn that bids is obtained, simultaneously because the included corresponding background premium value Qn of background premium price value Hn, then bid excessive Value Fn background premium value Qn sums are considered as the contribution profit value Gn of background premium/premium of bidding mixed selling, there is Gn=Fn+ Qn；

The sale database DBA records and calculates any one the sale rule in above-mentioned three kinds of sale rule of generation Contribution profit value Gn be regarded as the item sale provider and consumer be commonly understood by it is common all, or be commonly understood by but Only consumer owns, wherein the contribution profit value for belonging to each consumer sale of consumer is considered as the true throwing of consumer Money, forms the unification of consumer's consumption identification and investment identity in the item sale, participating in when carry out in the item sale Sequence in succession, recursively equity can share；

Any one consumer of the item sale can carry out the multiple consumption of single capacity code, also can multiple identity generations The single consumption of code, it is also possible to the multiple consumption of multiple identity codes, as long as any one described consumer's successful implementation one Secondary or once payment consumption behavior above, using all the time as the certain of the follow-up sales institute contribution profit value in the item sale The participator of ratio, until described item sale terminates.

2. computer network marketing method according to claim 1, it is characterised in that：When the item sale carries out background When premium is sold, rule is sold based on background premium, the item sale is prohibited to carry out premium sale of bidding, then the item sale The premium value of bidding of each consumer sale has Qn equal to zero>0, Fn=0, item sale provider submits each consumer sale to Background premium price value Hn and corresponding background premium value Qn, what the consumer of the item sale can only submit to according to provider Background premium price value Hn bids pay, and have Bn=Hn, then the premium value Qn that item sale consumer's payment consumption is formed As contribution profit value Gn, the i.e. Qn=Gn of item sale background premium sale, contribution profit value Gn are considered as the sale Project provider and consumer are commonly understood by common all, or are commonly understood by but only consumer owns, i.e. Gn=GAn+GBn, Or GBn=Gn*Sn, 0<Sn≤1, the contribution profit value that GAn is possessed by the provider of each consumer sale, GBn is to disappear every time Take the contribution profit value that the consumer of transaction is possessed, Sn is the equity return of each consumer sale between consumer and provider Share proportionality coefficient, more than zero and less than or equal to 1, wherein belonging to the contribution profit value GBn quilts of each consumer sale of consumer It is considered as the true investment of consumer, forms the unification of consumer's consumption identification and investment identity in the item sale, it is described There is moment T by this consumer sale in the contribution profit value GBn for belonging to each consumer sale of consumer_nBefore it is all into The consumer of work(payment consumption is with respective contribution profit value (GB₁~GB_n-1) and respective payment generation moment value (T₁~T_n-1) Be foundation, sequential in succession, can recursively carry out equity and share, obtain the return value RBm of each each consumer sale of consumer, directly Terminate to described item sale, m, n is the positive integer more than or equal to 1, wherein n represents any one-time-consumption of item sale Transaction, m represents that the equity of any consumer sale of item sale shares return value reckoning.

3. computer network marketing method according to claim 1, it is characterised in that：When the item sale is bidded When premium is sold, based on premium sale rule of bidding, the item sale is prohibited to carry out background premium sale, then consumption is handed over every time Easy background premium value is equal to zero, there is Qn=0, and Fn >=0, the item sale provider only provides background price value Pn, the pin The consumer for selling project carries out payment consumption of bidding according to the background price value Pn that provider submits to, has Bn >=Pn, then the sale Consumer's actual delivery price value Bn of project subtracts the corresponding initial value Pn that bids and forms the premium value Fn that bids, then this bids excessive Value Fn be the item sale bid premium sale contribution profit value Gn, have Fn=Gn, contribution profit value Gn is considered as Item sale provider and consumer are commonly understood by common all, or are commonly understood by but only consumer owns, i.e. Gn=GAn + GBn, or GBn=Gn*Sn, 0<Sn≤1, the contribution profit value that GAn is possessed by the provider of each consumer sale, GBn is every The contribution profit value that the consumer of secondary consumer sale is possessed, Sn is the equity of each consumer sale between consumer and provider Proportionality coefficient is shared in return, more than zero and less than or equal to 1, wherein belonging to the contribution profit value of each consumer sale of consumer GBn is considered as the true investment of consumer, forms the unification of consumer's consumption identification and investment identity in the item sale, institute That states belongs to the contribution profit value GBn of each consumer sale of consumer by this consumer sale generation moment T_nBefore all Succeeded payment consumption consumer with respective contribution profit value (GB₁~GB_n-1) and respective consumption and payment generation moment value (T₁~T_n-1) be foundation, sequential in succession, can recursively carry out equity and share the return for obtaining each each consumer sale of consumer Value RBm, until described item sale terminates, m, n is the positive integer more than or equal to 1, and wherein n represents any of item sale One-time-consumption is concluded the business, and m represents that the equity of any consumer sale of item sale shares return value reckoning.

4. computer network marketing method according to claim 1, it is characterised in that：When the item sale carries out background During premium/bid premium mixed selling, based on background premium/premium of bidding mixed selling rule, the item sale was both allowed to The sale of background premium is allowed to bid premium sale, i.e. Qn again>0, Fn >=0, each consumption that item sale provider submits to The background premium price value Hn of transaction and corresponding background premium value Qn, what the consumer of the item sale submitted to according to provider Background premium price value Hn carries out payment consumption of bidding, and has Bn >=Hn, the reality of each consumer sale of consumer of the item sale Border price paid value Bn subtracts corresponding background premium price value Hn and obtains the premium value Fn that bids, simultaneously because background premium price The included corresponding background premium value Qn of value Hn, then the premium value Fn that bids be considered as with corresponding background premium value Qn sums The contribution profit value Gn of the item sale background premium/premium of bidding mixed selling, there is Gn=Fn+Qn, contribution profit value Gn It is considered as item sale provider and consumer is commonly understood by common all, or is commonly understood by but only consumer owns, i.e., Gn=GAn+GBn, or the contribution profit value that GBn=Gn*Sn, GAn are possessed by the provider of each consumer sale, GBn is every The contribution profit value that the consumer of secondary consumer sale is possessed, Sn is the equity of each consumer sale between consumer and provider Proportionality coefficient is shared in return, more than zero and less than or equal to 1, wherein belonging to the contribution profit value of each consumer sale of consumer GBn is considered as the true investment of consumer, forms the unification of consumer's consumption identification and investment identity in the item sale, institute That states belongs to the contribution profit value GBn of each consumer sale of consumer by this consumer sale generation moment T_nBefore all Succeeded payment consumption consumer with respective contribution profit value (GB₁~GB_n-1) and respective payment generation moment value (T₁~ T_n-1) be foundation, sequential in succession, can recursively carry out equity and share, obtain the return value of each each consumer sale of consumer RBm, until described item sale terminates, m, n is the positive integer more than or equal to 1, and wherein n represents any one of item sale Secondary consumer sale, m represents that the equity of any consumer sale of item sale shares return value reckoning.

5. computer network marketing method according to claim 1, it is characterised in that：Disappear in the sale database DBA The actual delivery price value Bn of each consumer sale in expense side is one or more determination value, and this is one or more It is determined that a minimum value of value is not less than the background price value Pn or background premium price value Hn of the item sale corresponding to it, institute The means of payment for stating the actual delivery price value Bn of each consumer sale can be that direct payment or third party guarantees pay, bag Include：Item sale completes the pre-paid disposable in full before paying or by stages pre-paid, and item sale is completed in delivery process Disposable in full pre-paid or by stages pre-paid and item sale complete to pay after it is disposable in full after pay or prop up afterwards by stages Pay.

6. computer network marketing method according to claim 1, it is characterised in that：Disappear in the sale database DBA The actual delivery price value Bn of each consumer sale in expense side is one or more price codomain scope, this or one The minimum value of price codomain scope above is not less than the background price value Pn or background premium valency of the item sale corresponding to it The means of payment of lattice value Hn, the actual delivery price value Bn of each consumer sale of described consumer can be direct payment or the Tripartite's payment under guarantee, including：Item sale completes the pre-paid disposable in full before paying or by stages pre-paid, and item sale is complete After disposable in full after completing to pay into the pre-paid disposable in full during payment or by stages pre-paid and item sale Pay or pay afterwards by stages.

7. the computer network marketing method according to claim 1-4 any one, it is characterised in that：The sequential is successively Ground, can recursively equity return sharing method, the equity of any one consumer of the item sale share ratio and its Implement the contribution profit value every time produced by consumption to be directly proportional, and in the item sale in time with getting up early reality on order The consumer for applying consumption, it is also higher according to the reckoning ratio of level drive factor that its equity shares ratio, including but not limited to such as Under can recursion equity share reckoning mathematical formulae：

R B m = \frac{G_{m} \times K_{m} \times S_{m}}{{ΣG}_{n}}

Gn is the contribution profit value of each consumer sale in above-mentioned formula, and Gm is used to carry out the every of equity return reckoning for consumer The contribution profit value of secondary consumer sale, Km is used to carry out the consumption level of each consumer sale that equity return is calculated for consumer Drive factor, Sm is used to carry out the equity that equity returns each consumer sale between the consumer and provider that calculate for consumer Proportionality coefficient is shared in return, and 1 is less than or equal to more than zero, is expressed as provider and consumer is commonly understood by co-owning, or jointly Understand but only consumer owns, RBm shares for the equity that consumer carries out all consumer sales that equity return is calculated Return value, can by the setting and modification to consumption level drive factor Km come from macroscopically encouraging or behavior of inhibiting consumption, Setting for Km can be with the order of occurrence (O1~On) of consumer's actual delivery consumption as foundation, it is also possible to consumed with actual delivery Generation moment value (T1~Tn) be to share relation according to come determine equity return value between different consumers.

8. computer network marketing method according to claim 1, it is characterised in that：The item sale is with commodity The products ＆ services of attribute, including industrial and agricultural products entirety or part item sale, Building class real estate item sale, meal Drink, hotel, amusement, traffic, the service class item sale of logistics and science and technology, culture, the creation class item sale of art, it is described Item sale provider includes the direct manufacture supplier of industrial and agricultural products, the proprietary commission system of brand, trade mark, intellectual property Make supplier, praedial project management side, food and drink, hotel, amusement, traffic, the operation side of logistics, science and technology, culture, art Creation side or other there is the product/service supplier of management qualification.

9. computer network marketing method according to claim 1, it is characterised in that：Described computer network sale items Purpose can completely or partially carry out third parties risks and accept insurance.

10. computer network marketing method according to claim 1, it is characterised in that：The Net-connected computer is included The computer network terminal of line connection and the hand-held or Antenna of Mobile Computer Network terminal installation of wireless connection, such as flat board electricity Brain, smart mobile phone, Wearable intelligence ornaments such as intelligent watch, bracelet and jewellery.