CN106791998A - A kind of Information Embedding method of self adaptation, device and relevant device - Google Patents
A kind of Information Embedding method of self adaptation, device and relevant device Download PDFInfo
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- CN106791998A CN106791998A CN201510802157.0A CN201510802157A CN106791998A CN 106791998 A CN106791998 A CN 106791998A CN 201510802157 A CN201510802157 A CN 201510802157A CN 106791998 A CN106791998 A CN 106791998A
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- China
- Prior art keywords
- top box
- set top
- information
- service request
- information embedding
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention proposes Information Embedding method, device and the relevant device of a kind of self adaptation, the flow that the method is performed in Advertisement Server side, including：Set Top Box is analyzed to the service request that content provider server sends, judges whether to need to carry out Information Embedding to the Set Top Box；In the case where needing to carry out Information Embedding, the information that need to be implanted into is sent to the Set Top Box.The present invention is in the case of many CP, the service request of content provider server is sent to by the acquisition Set Top Box of Advertisement Server and corresponding Information Embedding carried out according to service request, enable that Set Top Box is adapted to the Information Embedding interface of many CP, adjusted without CP, it is easy to operator to do unified management and control, lifts Consumer's Experience.
Description
Technical field
The present invention relates to IPTV (Internet Protocol Television, network convention TV), OTT (Over
The Top TV, the Video service based on open the Internet) technical field, more particularly to a kind of letter of self adaptation
Breath method for implantation, device and relevant device.
Background technology
At present, the advertising business of IPTV and OTT be all Set Top Box before broadcasting, by client to advertisement clothes
Business device is gone to obtain whether the content to be played has advertisement, and then advertisement is played out.But, this belt transect
Carry out a problem, in the case of multiple CP (Content Provider, content supplier), each
CP is required for realizing a set of advertising business flow of oneself, it is impossible to accomplish that control is played in unified advertisement, so
Cannot just accomplish to unify management and control, while also increasing the development cost of multiple CP.
Therefore, the advertisement implantation of self adaptation multiple CP is capable of if a kind of advertisement method for implantation, will greatly
Reduce the operation flow brought in the case of many CP to change so that advertisement implantation can automatically adapt to the field of many CP
Scape, improves the unified management and control of advertisement.
The content of the invention
The technical problem to be solved in the present invention is to provide Information Embedding method, device and the phase of a kind of self adaptation
Pass equipment, being capable of Information Embeddings of the self adaptation multiple CP in its content for being provided.
The technical solution adopted by the present invention is, the Information Embedding method of the self adaptation, in Advertisement Server side
The flow of execution, including：
Set Top Box is analyzed to the service request that content provider server sends, judge whether to need to
The Set Top Box carries out Information Embedding；
In the case where needing to carry out Information Embedding, the information that need to be implanted into is sent to the Set Top Box.
Further, the acquisition modes of the service request, including one below：
Mode one：Set Top Box is intercepted and captured to the service request that content provider server sends；
Mode two：It is intended to what is sent to content provider server as what via node received that Set Top Box sends
Service request.
Further, it is described that Set Top Box is asked to the business that content provider server sends in mode one
Ask and intercepted and captured, including：
Set Top Box is transmitted to the content to the service request that content provider server sends in routing device
Before service provider is provided, the service request is intercepted and captured by optical splitter.
It is further, described that Set Top Box is analyzed to the service request that content provider server sends,
Judge whether to need to carry out Information Embedding to the Set Top Box, including：
Judge whether the field contents of the service request that Set Top Box sends to content provider server meet described
The Information Embedding condition of content supplier, if so, be then judged to need to carry out Information Embedding to the Set Top Box,
Otherwise it is judged to that Information Embedding need not be carried out to the Set Top Box.
Further, the Information Embedding condition of the content supplier is met, including：
Included in the field of the service request：The request address of file is set, and/or, the tagged word of setting
Section；Wherein, the request address of setting file format includes：The request address of video file format, webpage page
The request address of face file format is serviced FTP (File Transfer Protocol, FTP)
The request address of resource under device, the feature field of setting includes：Set the file field or setting frequency of suffix
The channel coding field in road.
Further, the information that need to be implanted into Set Top Box transmission, including：
The Information Embedding page is sent to the Set Top Box；
The Information Embedding request that the described information implantation page sends is based on according to the Set Top Box, target is determined
The strategy of the content of information, the type of target information and target information；
The type of content, target information and the strategy of target information according to target information are assembled into information Broadcast Control
Page downloading gives the Set Top Box, is gone forward side by side the broadcasting of row information so that Set Top Box performs the described information Broadcast Control page.
Further, in the case where employing mode one obtains the service request and needs to carry out Information Embedding,
Before content provider server responds the service request to Set Top Box, being sent to the Set Top Box needs to plant
The information for entering；
Methods described, also includes：
After sending the information that need to be implanted into the Set Top Box, after the service request is stamped into processed mark
The Set Top Box is informed, processed mark is stamped so that the Set Top Box sends to content provider server again
The service request known；
In the case where employing mode two obtains the service request and need not carry out Information Embedding, will be described
Service request is transmitted to the content provider server.
The present invention also provides a kind of Information Embedding device of self adaptation, is arranged at Advertisement Server side, the device
Including：
Analysis judge module, for being divided to the service request that content provider server sends Set Top Box
Analysis, judges whether to need to carry out Information Embedding to the Set Top Box；
Information Embedding module, in the case where needing to carry out Information Embedding, being sent to the Set Top Box to need
The information of implantation.
Further, described device, also includes：
Acquisition request module, for obtaining the service request one of in the following ways：
Mode one：Set Top Box is intercepted and captured to the service request that content provider server sends；
Mode two：It is intended to what is sent to content provider server as what via node received that Set Top Box sends
Service request.
Further, for mode one, the acquisition request module, specifically for：
Set Top Box is transmitted to the content to the service request that content provider server sends in routing device
Before service provider is provided, the service request is intercepted and captured by optical splitter.
Further, the analysis judge module, specifically for：
Judge whether the field contents of the service request that Set Top Box sends to content provider server meet described
The Information Embedding condition of content supplier, if so, be then judged to need to carry out Information Embedding to the Set Top Box,
Otherwise it is judged to that Information Embedding need not be carried out to the Set Top Box.
Further, the Information Embedding condition of the content supplier is met, including：
Included in the field of the service request：The request address of file is set, and/or, the tagged word of setting
Section；Wherein, the request address of setting file format includes：The request address of video file format, webpage page
The request address of face file format or the request address to resource under ftp server, the feature field of setting
Including：Set the file field of suffix or the channel coding field of setting contents of channel.
Further, described information implant module, specifically for：
The Information Embedding page is sent to the Set Top Box；
The Information Embedding request that the described information implantation page sends is based on according to the Set Top Box, target is determined
The strategy of the content of information, the type of target information and target information；
The type of content, target information and the strategy of target information according to target information are assembled into information Broadcast Control
Page downloading gives the Set Top Box, is gone forward side by side the broadcasting of row information so that Set Top Box performs the described information Broadcast Control page.
Further, described information implant module, specifically for：Obtaining the business in employing mode one please
In the case of asking and need to carry out Information Embedding, the business is responded to Set Top Box in content provider server
Before request, the information that need to be implanted into is sent to the Set Top Box；
Described device, also includes：Business recovery module, is used for：
After sending the information that need to be implanted into the Set Top Box, after the service request is stamped into processed mark
The Set Top Box is informed, processed mark is stamped so that the Set Top Box sends to content provider server again
The service request known；
In the case where employing mode two obtains the service request and need not carry out Information Embedding, will be described
Service request is transmitted to the content provider server.
The present invention also provides a kind of Advertisement Server, between Set Top Box and content provider server
After node, the Advertisement Server includes the Information Embedding device of above-mentioned self adaptation.The advertisement service system can
To be applied to newly to open in network, it is necessary to improve existing network framework, i.e., in Set Top Box and content supplier
Advertisement Server is inserted between server.
The present invention also provides a kind of advertisement service system, including Advertisement Server and optical splitter, wherein, institute
State Information Embedding device of the Advertisement Server including above-mentioned self adaptation.The advertisement service system can apply to existing
In planar network architecture, without improving the network architecture.
The present invention also provides a kind of advertisement service system, including Advertisement Server and content provider server,
Wherein, the content provider server includes the acquisition request mould in the Information Embedding device of above-mentioned self adaptation
Block and analysis judge module, the Advertisement Server include the information in the Information Embedding device of above-mentioned self adaptation
Implant module.The advertisement service system can apply in existing network framework, without improving the network architecture.
Using above-mentioned technical proposal, the present invention at least has following advantages：
The Information Embedding method of self adaptation of the present invention, device and relevant device, in the case of many CP,
The service request of content provider server is sent to and according to business by the acquisition Set Top Box of Advertisement Server
Request carries out corresponding Information Embedding so that Set Top Box can be adapted to the Information Embedding interface of many CP, without CP
Adjust, be easy to operator to do unified management and control, lift Consumer's Experience.
Brief description of the drawings
Fig. 1 is the Information Embedding method flow diagram of the self adaptation of first embodiment of the invention；
Fig. 2 is the Information Embedding method flow diagram of the self adaptation of second embodiment of the invention；
Fig. 3 is the Information Embedding device composition structural representation of the adaptation of third embodiment of the invention；
Fig. 4 is the Information Embedding device composition structural representation of the adaptation of fourth embodiment of the invention；
Fig. 5 is the theory of constitution figure of the advertisement implanted device based on self adaptation of ninth embodiment of the invention；
The particular flow sheet of the step of Fig. 6 is ninth embodiment of the invention A；
The particular flow sheet of the step of Fig. 7 is ninth embodiment of the invention B；
Fig. 8 is former for the composition of the self adaptation advertisement implanted device of the use proxy mode of ninth embodiment of the invention
Reason figure.
Specific embodiment
Further to illustrate that the present invention, to reach technological means and effect that predetermined purpose is taken, is below tied
Accompanying drawing and preferred embodiment are closed, the present invention is described in detail as after.
First embodiment of the invention, a kind of Information Embedding method of self adaptation, as shown in figure 1, the method exists
The flow that Advertisement Server side performs, including step in detail below：
Step S101, is analyzed to Set Top Box to the service request that content provider server sends, and judges
Whether need to carry out Information Embedding to the Set Top Box；
Specifically, the acquisition modes of the service request, including one below：
Mode one：Set Top Box is intercepted and captured to the service request that content provider server sends；This side
Formula is preferably applied in existing network framework, and improvement is made without the network connection to existing network framework.
Mode two：It is intended to what is sent to content provider server as what via node received that Set Top Box sends
Service request.This mode is preferably applied in the new network connection opened in network to existing network framework and makes improvement,
Advertisement Server is inserted i.e. between Set Top Box and content provider server.This mode is also applied for existing network
In framework, improvement is made without the network connection to existing network framework, need to only increase corresponding in CP servers
Request Interception module.
Further, in mode one, Set Top Box is entered to the service request that content provider server sends
Row is intercepted and captured, including：
Set Top Box is transmitted to the content to the service request that content provider server sends in routing device
Before service provider is provided, the service request is intercepted and captured by optical splitter.
It should be noted that obtaining the service request in employing mode one and needing to carry out the feelings of Information Embedding
It is described to Set Top Box response in content provider server in the case where needing to carry out Information Embedding under condition
Before service request, the information that need to be implanted into is sent to the Set Top Box.The business is asked by optical splitter
Ask in the case of being intercepted and captured, because optical splitter does not have blacked out content provider server for the business
The reception of request, now sends Information Embedding page beard and hair life in content provider server to machine to Set Top Box
Before top box provides the response of service request.In the prior art Set Top Box receive service request response mechanism be,
Once Set Top Box have received the response for the service request, then receive again described will not be processed
The response of service request.
In step S101, Set Top Box is analyzed to the service request that content provider server sends,
Judge whether to need to carry out Information Embedding to the Set Top Box, including：
Judge whether the field contents of the service request that Set Top Box sends to content provider server meet described
The Information Embedding condition of content supplier, if so, be then judged to need to carry out Information Embedding to the Set Top Box,
Otherwise it is judged to that Information Embedding need not be carried out to the Set Top Box.
Further, the Information Embedding condition of the content supplier is met, including：
Included in the field of the service request：The request address of file is set, and/or, the tagged word of setting
Section；Wherein, the request address of setting file format includes：The request address of video file format, webpage page
The request address of face file format is serviced FTP (File Transfer Protocol, FTP)
The request address of resource under device, the feature field of setting includes：Set the file field or setting frequency of suffix
The channel coding field in road.Wherein, the file field of suffix, Ke Yishi are set：Video class
.mpg .mp4 .avi .3gp etc., web page class is mainly .html .jsp .php .asp .js etc..
Step S102, in the case where needing to carry out Information Embedding, the letter that need to be implanted into is sent to the Set Top Box
Breath.
Specifically, in step s 102, the information that need to be implanted into is sent to the Set Top Box, including：
A1：The Information Embedding page is sent to the Set Top Box；
Further, in the case of being intercepted and captured to the service request by optical splitter in existing network framework,
Because optical splitter does not have reception of the blacked out content provider server for the service request, now to machine
Top box sends the sound that Information Embedding page beard and hair life provides service request in content provider server to Set Top Box
Before answering.The mechanism that Set Top Box receives service request response in the prior art is, once Set Top Box have received
For the response of the service request, then the response of the service request for receiving again will not be processed.
A2：The Information Embedding request that the described information implantation page sends is based on according to the Set Top Box, is determined
The content of target information, type and strategy；
A3：Content, type and strategy according to target information are assembled into information Broadcast Control page downloading to the machine
Top box, goes forward side by side the broadcasting of row information so that Set Top Box performs the described information Broadcast Control page.
Second embodiment of the invention, a kind of Information Embedding method of self adaptation, the present embodiment methods described and the
One embodiment is roughly the same, and difference is, as shown in Fig. 2 the methods described of the present embodiment, also including with
Lower specific steps：
Step S103, to after the information that Set Top Box transmission need to be implanted into, the service request is stamped
The Set Top Box is informed after treatment mark, is beaten so that the Set Top Box sends to content provider server again
The service request of upper processed mark；The effect of the processed mark is：When obtaining the business again
After request, can be determined that the service request need not be carried out at the judgement of Information Embedding according to the processed mark
Reason.
The mechanism that Set Top Box receives service request response in the prior art is, once Set Top Box have received it is directed to
The response of the service request, then will not process the response of the service request for receiving again.And machine top
Box is to having sent and receives the service request of response and does not have retransmission mechanism, therefore, the application needs to have entered
The service request of row information implantation is recovered to inform Set Top Box, allows Set Top Box to retransmit once the industry again
Business request goes to obtain the content that user wants viewing to content provider server.
Step S103 also includes：
The service request is obtained in employing mode two as via node and need not carry out Information Embedding
In the case of, the service request is transmitted to the content provider server.Do so can not influence machine
The acquisition of the normal service request content of top box.
Third embodiment of the invention, corresponding with first embodiment, the present embodiment introduces a kind of information of self adaptation
Implanted device, is arranged at Advertisement Server side, as shown in figure 3, the device includes consisting of part：
1) acquisition request module 300, for obtaining the service request one of in the following ways：
Mode one：Set Top Box is intercepted and captured to the service request that content provider server sends；This side
Formula is preferably applied in existing network framework, and improvement is made without the network connection to existing network framework.
Mode two：It is intended to what is sent to content provider server as what via node received that Set Top Box sends
Service request.This mode is preferably applied in the new network connection opened in network to existing network framework and makes improvement,
Advertisement Server is inserted i.e. between Set Top Box and content provider server.This mode is also applied for existing network
In framework, improvement is made without the network connection to existing network framework, need to only increase corresponding in CP servers
Request Interception module.
Specifically, mode one is directed to, acquisition request module 300, specifically for：
Set Top Box is transmitted to the content to the service request that content provider server sends in routing device
Before service provider is provided, the service request is intercepted and captured by optical splitter.
It should be noted that obtaining the service request and needs in the employing mode one of acquisition request module 300
In the case of carrying out Information Embedding, Information Embedding module 302 must ring in content provider server to Set Top Box
Before answering the service request, the information that need to be implanted into is sent to the Set Top Box.By optical splitter to described
In the case that service request is intercepted and captured, by optical splitter does not have blacked out content provider server for institute
The reception of service request is stated, now Information Embedding page beard and hair life is sent in content provider server to Set Top Box
Before device provides the response of service request to Set Top Box.Set Top Box receives service request response in the prior art
Mechanism is, once Set Top Box have received the response for the service request, then will not process and receive again
The response of the service request for arriving.
2) judge module 301 is analyzed, for the service request sent to content provider server to Set Top Box
It is analyzed, judges whether to need to carry out Information Embedding to the Set Top Box；
Specifically, analysis judge module 301, specifically for：
Judge whether the field contents of the service request that Set Top Box sends to content provider server meet described
The Information Embedding condition of content supplier, if so, be then judged to need to carry out Information Embedding to the Set Top Box,
Otherwise it is judged to that Information Embedding need not be carried out to the Set Top Box.
Further, the Information Embedding condition of the content supplier is met, including：
Included in the field of the service request：The request address of file is set, and/or, the tagged word of setting
Section；Wherein, the request address of setting file format includes：The request address of video file format, webpage page
The request address of face file format or the request address to resource under ftp server, the feature field of setting
Including：Set the file field of suffix or the channel coding field of setting contents of channel.
3) Information Embedding module 302, in the case where needing to carry out Information Embedding, to the Set Top Box
The information that transmission need to be implanted into.
Specifically, Information Embedding module 302, specifically for：
The Information Embedding page is sent to the Set Top Box；Please to the business by optical splitter under existing network framework
Ask in the case of being intercepted and captured, because optical splitter does not have blacked out content provider server for the business
The reception of request, now sends Information Embedding page beard and hair life in content provider server to machine to Set Top Box
Before top box provides the response of service request.In the prior art Set Top Box receive service request response mechanism be,
Once Set Top Box have received the response for the service request, then receive again described will not be processed
The response of service request.
The Information Embedding request that the described information implantation page sends is based on according to the Set Top Box, target is determined
The content of information, type and strategy；
Content, type and strategy according to target information are assembled into information Broadcast Control page downloading to the Set Top Box,
Gone forward side by side the broadcasting of row information so that Set Top Box performs the described information Broadcast Control page.
Further, in existing network framework, Information Embedding module 302, specifically for：Needing into row information
In the case of implantation, before content provider server responds the service request to Set Top Box, to described
Set Top Box sends the information that need to be implanted into；
Fourth embodiment of the invention, the Information Embedding device for introducing a kind of self adaptation corresponding with second embodiment,
The present embodiment described device is roughly the same with 3rd embodiment, and difference is, as shown in figure 4, the present embodiment
Described device, also include：
Business recovery module 303, is used for：
After sending the information that need to be implanted into the Set Top Box, after the service request is stamped into processed mark
The Set Top Box is informed, processed mark is stamped so that the Set Top Box sends to content provider server again
The service request known；The effect of the processed mark is：After the service request is obtained again, root
Can be determined that the service request need not carry out the judgement treatment of Information Embedding according to the processed mark.
The service request is obtained in employing mode two as via node and need not carry out Information Embedding
In the case of, the service request is transmitted to the content provider server.
A kind of fifth embodiment of the invention, advertisement service system can understand as entity apparatus, apply
In existing network framework, the advertisement service system includes Advertisement Server and optical splitter, wherein, it is described wide
Accuse Information Embedding device of the server including the self adaptation described in 3rd embodiment or fourth embodiment.
A kind of sixth embodiment of the invention, advertisement service system can understand as entity apparatus, apply
In existing network framework, the advertisement service system includes Advertisement Server and content provider server, its
In, letter of the content provider server including the self adaptation described in 3rd embodiment or fourth embodiment
Acquisition request module and analysis judge module in breath implanted device, the Advertisement Server include that the 3rd implements
Information Embedding module in the Information Embedding device of the self adaptation described in example or fourth embodiment.
Seventh embodiment of the invention, a kind of Advertisement Server, be applied to newly to open in network as Set Top Box with it is interior
Hold the via node between provider server, the Advertisement Server includes 3rd embodiment or the 4th implementation
The Information Embedding device of example self adaptation.
A kind of eighth embodiment of the invention, content provider server is applied in existing network framework, described interior
The acquisition request module and analysis being provided with the Information Embedding device of above-mentioned self adaptation in appearance provider server are sentenced
Disconnected module, and coordinate the Information Embedding module in the Information Embedding device of above-mentioned self adaptation to use.
Ninth embodiment of the invention, the present embodiment is on the basis of above-described embodiment, to be implanted into advertising message
As a example by, introduce an application example of the invention with reference to accompanying drawing 5~8.
Fig. 5 be based on self adaptation advertisement implanted device theory of constitution figure, its nucleus module be optical splitter and
Advertisement Server, it enables the automatic light splitting of service request of Set Top Box to Advertisement Server, so as to
Automatically process the advertising business implantation in the case of many CP.Wherein, optical splitter is mainly used in send Set Top Box
Service request carries out light splitting, will service request point arrive Advertisement Server all the way, so that Advertisement Server is carried out
The match cognization of request；Advertisement Server comprising Request Interception module, (sentence by the analysis similar to 3rd embodiment
Disconnected module) and advertisement implant module (similar to the Information Embedding module of 3rd embodiment) is wherein, request cuts
Obtain module and be responsible for intercepting and capturing the service request of many CP, and identify which kind of service request needs to plant from service request
Enter advertisement；Advertisement implant module is responsible for obtaining advertising message from Advertisement Server, and control advertisement implantation strategy is simultaneously
Play advertisement；
This example is based on the advertisement method for implantation of self adaptation, comprises the following steps：
Step A：Set-top box requests light splitting is issued Request Interception module and is matched by optical splitter；
Step B：Advertisement implant module obtains matching advertisement, and performs advertisement broadcasting；
Specifically, as shown in fig. 6, what is performed in step A comprises the following steps that：
Step 201：The Request Interception module initialization matched rule of Advertisement Server, matched rule is typically from wide
Accuse and obtained on server, can flexibly set as needed；Wherein, matched rule is according to each
The advertisement implantation URL that CP is provided determines that advertisement generally comprises RTSP and two kinds of HTTP in being implanted into URL
Video format, or the request address comprising resource in page formatting, or ftp server,
Have in above-mentioned form comprising the feature specified, the video comprising m3u8 suffix needs implantation in such as URL, refers to
Determine the forms such as the channel coding ch0000001 of channel；If including above-mentioned video format, the page in service request
The request address of resource in form or ftp server, and include what is specified again in these request address
Feature field, such as：.m3u8 field, channel coding field of specified channel etc., then meet matched rule,
Showing can be based on the service request to Set Top Box advertising.
Step 202：Set Top Box initiates the related service requests of CP to optical splitter；
Step 203：Service request is carried out light splitting by optical splitter, while service request is sent to CP, point
Go out service request all the way and issue Advertisement Server；
Step 204：Be analyzed for service request contrast matched rule by the Request Interception module of Advertisement Server；
Step 205：If meeting matched rule, sending advertisement is implanted into the page to Set Top Box under Request Interception module,
Set Top Box is returned to prior to the advertisement implantation page with the response for preventing the service request；
Step 206：The Set Top Box parsing advertisement implantation page, and initiate advertisement implantation request to Advertisement Server；
Step 207：After the Request Interception module of Advertisement Server obtains advertisement implantation request, advertisement implantation is notified
Module carries out advertisement implantation
As shown in fig. 7, the step of being performed in step B is as follows：
Step 301：Advertisement implant module obtains the advertising message of matching, such as:Ad content, adline,
Advertising strategy etc.；
Step 302：Advertisement implant module preserves current service request, to recover after advertisement broadcasting terminates
Original service request；
Step 303：The advertisement implant module assembling advertisement Broadcast Control page, and it is handed down to Set Top Box；
Step 304：Set Top Box performs the advertisement Broadcast Control page, carries out advertisement broadcasting
Step 305：Advertisement is played and terminated, and Set Top Box reports end of identification to give advertisement implant module
Step 306：The service request that advertisement implant module is preserved according to step 302, business of assembling requests for page,
And it is handed down to Set Top Box；
Step 307：Set Top Box performs service request, recovers original service request.
Fig. 8 is the theory of constitution figure using the self adaptation advertisement implanted device of proxy mode, and the proxy mode is
A kind of extension of above-mentioned optical splitter pattern, it is only necessary to the EPG where Request Interception module is deployed into CP
(Electronic Program Guide, electronic program guides) server is (similar to same in preceding embodiment
Provider server) can finishing service request automatic intercepting and capturing, really connected with before CP in Set Top Box
Enter Advertisement Server, Advertisement Server plays a via node, a request has been assigned in the equipment of CP
Interception module.
Under using proxy mode, the advertisement method for implantation based on self adaptation mainly comprises the following steps：
Step 401：Request Interception module obtains matched rule from Advertisement Server；
Step 402：Advertisement Server returns to matched rule and gives Request Interception module；
Step 403：Request Interception module initialization matched rule；
Step 404：To CP initiating business requests, the service request initially enters Request Interception module to Set Top Box；
Step 405：Be analyzed for service request contrast matched rule by the Request Interception module disposed on CP；
Step 406：If Request Interception module finds to have the service request for meeting matched rule, notify that advertisement is planted
Entering module carries out advertisement implantation；
Step 407：The flow of follow-up l implantation flow reference picture 7 is implemented.
By the explanation of specific embodiment, should be to the present invention to reach the technology that predetermined purpose is taken
Means and effect are able to more go deep into and specific understanding, but appended diagram is only to provide and refers to and explanation
With not for being any limitation as to the present invention.
Claims (17)
1. a kind of Information Embedding method of self adaptation, it is characterised in that in the flow that Advertisement Server side performs,
Including：
Set Top Box is analyzed to the service request that content provider server sends, judge whether to need to
The Set Top Box carries out Information Embedding；
In the case where needing to carry out Information Embedding, the information that need to be implanted into is sent to the Set Top Box.
2. the Information Embedding method of self adaptation according to claim 1, it is characterised in that the business
The acquisition modes of request, including one below：
Mode one：Set Top Box is intercepted and captured to the service request that content provider server sends；
Mode two：It is intended to what is sent to content provider server as what via node received that Set Top Box sends
Service request.
3. the Information Embedding method of self adaptation according to claim 2, it is characterised in that in mode one
In, it is described that Set Top Box is intercepted and captured to the service request that content provider server sends, including：
Set Top Box is transmitted to the content to the service request that content provider server sends in routing device
Before service provider is provided, the service request is intercepted and captured by optical splitter.
4. the Information Embedding method of self adaptation according to claim 1, it is characterised in that described to machine
Top box is analyzed to the service request that content provider server sends, and judges whether to need to the machine top
Box carries out Information Embedding, including：
Judge whether the field contents of the service request that Set Top Box sends to content provider server meet described
The Information Embedding condition of content supplier, if so, be then judged to need to carry out Information Embedding to the Set Top Box,
Otherwise it is judged to that Information Embedding need not be carried out to the Set Top Box.
5. the Information Embedding method of self adaptation according to claim 4, it is characterised in that meet described
The Information Embedding condition of content supplier, including：
Included in the field of the service request：The request address of file is set, and/or, the tagged word of setting
Section；Wherein, the request address of setting file format includes：The request address of video file format, webpage page
The request address of face file format or the request address to resource under FTP ftp server, if
Fixed feature field includes：Set the file field of suffix or the channel coding field of setting contents of channel.
6. the Information Embedding method of self adaptation according to claim 1, it is characterised in that described to institute
State Set Top Box and send the information that need to be implanted into, including：
The Information Embedding page is sent to the Set Top Box；
The Information Embedding request that the described information implantation page sends is based on according to the Set Top Box, target is determined
The strategy of the content of information, the type of target information and target information；
The type of content, target information and the strategy of target information according to target information are assembled into information Broadcast Control
Page downloading gives the Set Top Box, is gone forward side by side the broadcasting of row information so that Set Top Box performs the described information Broadcast Control page.
7. the Information Embedding method of self adaptation according to claim 2, it is characterised in that in use side
In the case that formula one obtains the service request and needs to carry out Information Embedding, content provider server to
Before Set Top Box responds the service request, the information that need to be implanted into is sent to the Set Top Box；
Methods described, also includes：
After sending the information that need to be implanted into the Set Top Box, after the service request is stamped into processed mark
The Set Top Box is informed, processed mark is stamped so that the Set Top Box sends to content provider server again
The service request known；
In the case where employing mode two obtains the service request and need not carry out Information Embedding, will be described
Service request is transmitted to the content provider server.
8. the Information Embedding device of a kind of self adaptation, it is characterised in that be arranged at Advertisement Server side, it is described
Device includes：
Analysis judge module, for being divided to the service request that content provider server sends Set Top Box
Analysis, judges whether to need to carry out Information Embedding to the Set Top Box；
Information Embedding module, in the case where needing to carry out Information Embedding, being sent to the Set Top Box to need
The information of implantation.
9. the Information Embedding device of self adaptation according to claim 8, it is characterised in that described device,
Also include：
Acquisition request module, for obtaining the service request one of in the following ways：
Mode one：Set Top Box is intercepted and captured to the service request that content provider server sends；
Mode two：It is intended to what is sent to content provider server as what via node received that Set Top Box sends
Service request.
10. the Information Embedding device of self adaptation according to claim 9, it is characterised in that for side
Formula one, the acquisition request module, specifically for：
Set Top Box is transmitted to the content to the service request that content provider server sends in routing device
Before service provider is provided, the service request is intercepted and captured by optical splitter.
The Information Embedding device of 11. self adaptations according to claim 8, it is characterised in that described point
Analysis judge module, specifically for：
Judge whether the field contents of the service request that Set Top Box sends to content provider server meet described
The Information Embedding condition of content supplier, if so, be then judged to need to carry out Information Embedding to the Set Top Box,
Otherwise it is judged to that Information Embedding need not be carried out to the Set Top Box.
The Information Embedding device of 12. self adaptations according to claim 11, it is characterised in that meet institute
The Information Embedding condition of content supplier is stated, including：
Included in the field of the service request：The request address of file is set, and/or, the tagged word of setting
Section；Wherein, the request address of setting file format includes：The request address of video file format, webpage page
The request address of face file format or the request address to resource under ftp server, the feature field of setting
Including：Set the file field of suffix or the channel coding field of setting contents of channel.
The Information Embedding device of 13. self adaptations according to claim 8, it is characterised in that the letter
Breath implant module, specifically for：
The Information Embedding page is sent to the Set Top Box；
The Information Embedding request that the described information implantation page sends is based on according to the Set Top Box, target is determined
The strategy of the content of information, the type of target information and target information；
The type of content, target information and the strategy of target information according to target information are assembled into information Broadcast Control
Page downloading gives the Set Top Box, is gone forward side by side the broadcasting of row information so that Set Top Box performs the described information Broadcast Control page.
The Information Embedding device of 14. self adaptations according to claim 9, it is characterised in that the letter
Breath implant module, specifically for：The service request is obtained in employing mode one and need to carry out Information Embedding
In the case of, before content provider server responds the service request to Set Top Box, to the machine top
Box sends the information that need to be implanted into；
Described device, also includes：Business recovery module, is used for：
After sending the information that need to be implanted into the Set Top Box, after the service request is stamped into processed mark
The Set Top Box is informed, processed mark is stamped so that the Set Top Box sends to content provider server again
The service request known；
In the case where employing mode two obtains the service request and need not carry out Information Embedding, will be described
Service request is transmitted to the content provider server.
15. a kind of Advertisement Servers, it is characterised in that the Advertisement Server is carried as Set Top Box with content
For the via node between business's server, the Advertisement Server is included such as any one of claim 8~14 institute
The Information Embedding device of the self adaptation stated.
16. a kind of advertisement service systems, it is characterised in that including Advertisement Server and optical splitter, wherein,
The Advertisement Server includes the Information Embedding device of the self adaptation as any one of claim 8~14.
17. a kind of advertisement service systems, it is characterised in that taken including Advertisement Server and content supplier
Business device, wherein, the content provider server includes adaptive as any one of claim 9~14
Acquisition request module and analysis judge module in the Information Embedding device answered, the Advertisement Server are included such as
Information Embedding module in the Information Embedding device of the self adaptation any one of claim 8~14.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510802157.0A CN106791998A (en) | 2015-11-19 | 2015-11-19 | A kind of Information Embedding method of self adaptation, device and relevant device |
| PCT/CN2016/106005 WO2017084567A1 (en) | 2015-11-19 | 2016-11-16 | Self-adaptive information embedding method and device, and relevant device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510802157.0A CN106791998A (en) | 2015-11-19 | 2015-11-19 | A kind of Information Embedding method of self adaptation, device and relevant device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106791998A true CN106791998A (en) | 2017-05-31 |
Family
ID=58717376
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510802157.0A Withdrawn CN106791998A (en) | 2015-11-19 | 2015-11-19 | A kind of Information Embedding method of self adaptation, device and relevant device |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN106791998A (en) |
| WO (1) | WO2017084567A1 (en) |
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|---|---|
| WO2017084567A1 (en) | 2017-05-26 |
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