CN106776868A - A kind of restaurant score in predicting method based on multiple linear regression model - Google Patents

A kind of restaurant score in predicting method based on multiple linear regression model Download PDF

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CN106776868A
CN106776868A CN201611071151.1A CN201611071151A CN106776868A CN 106776868 A CN106776868 A CN 106776868A CN 201611071151 A CN201611071151 A CN 201611071151A CN 106776868 A CN106776868 A CN 106776868A
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restaurant
comment
data
star
user
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宣琦
虞烨炜
周鸣鸣
郑永立
赵明浩
傅晨波
俞立
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Zhejiang University of Technology ZJUT
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Abstract

A kind of restaurant score in predicting method based on multiple linear regression model, belongs to Data Mining.The analysis of the factors such as the characteristics of by the length evaluated content of text, evaluate to user, the emotion value evaluated, restaurant current average star, user, extracts the characteristic value based on above-mentioned analysis.With multiple linear regression model, the relation between the star that each feature and end user are given is obtained.The method of the present invention is:According to data set, selected characteristic sets up forecast model by linear regression method.The analysis of the factors such as the characteristics of present invention is by the length evaluated content of text, evaluate to appraiser, the emotion value evaluated, restaurant current average star, appraiser, the relation between the star that each factor and last appraiser provide is obtained, the restaurant for not yet having star such that it is able to deduce can obtainable star.

Description

A kind of restaurant score in predicting method based on multiple linear regression model
Technical field
It is more particularly to a kind of based on multiple linear regression model the present invention relates to data mining and data analysis technique Restaurant score in predicting method.
Background technology
Star is the overall merit to restaurant, and the star in restaurant depends greatly on appraiser and the subjectivity in restaurant is commented Valency.Therefore by evaluate text analysis come prediction and evaluation people by star to be given, by the evaluation text to appraiser The analysis of the factors such as the characteristics of content, the length evaluated, the emotion value evaluated, current average star, appraiser in restaurant, so that Obtain the relation between the star that each factor and last appraiser provide.
Linear regression algorithm is important algorithm in Data Mining, and it passes through data-oriented collection D={ (x1, y1),(x2,y2),...,(xm,ym), wherein xi=(xi1;xi2;...;xid),Attempt to obtain a linear model with Real-valued output token is predicted as precisely as possible.
With sharply increasing for data volume, on UGC (User Generated Content users original content) website Comment and other objective condition that user leaves, these data are basic as the scoring for constituting UGC, by these data, I Restaurant star can be made prediction, the general method that we can take linear regression.Simple linear regression method be for One independent variable of measurement is to the influence degree of dependent variable.
The content of the invention
In order to the reliability for overcoming the shortcomings of existing restaurant score in predicting mode is poor, the present invention proposes one kind and is based on The restaurant score in predicting method of multiple linear regression model.On UGC classes website, user can be carried out by the experience of itself to trade company Scoring and evaluation.And each user can provide comment after scoring.The length of the comment word of each user, attached feelings The characteristics of sense, current star in restaurant and user itself, all have impact on the scoring situation that user can provide.User is finally given Scoring have direct relation with its comment write, so by analyze its comment on each feature can predict to a certain extent Scoring (star in other words).The method (is added by choosing some indexs in the website of restaurant from the feature directly provided in website Our semantic analyses upper obtain subjectivity and polarity), carry out equation of linear regression modeling so that for the star in restaurant is provided can For the formula predicted.
The technical solution adopted for the present invention to solve the technical problems is as follows:
A kind of restaurant star evaluation method based on linear regression, comprises the following steps:
S1:Data are captured from food and drink website, and data are analyzed, finally obtain three tables of data of correlation, point It is not user, business, review this three tables;
S2:The user comment data of correlation are extracted in review tables, the sentimental polarity and subjectivity of comment text is analyzed, The sentimental polarity includes commendation, neutral or derogatory sense;
S3:In the subjectivity and polarity that feature and semantic analysis that website provides are obtained, while considering user and restaurant Influence to score in predicting, selects the characteristic variable for needing;
S4:Related tables of data is imported in database, the data of the characteristic variable that we select are obtained with SQL statement Collection, and data set is divided into several smaller data sets;
S5:For the data for obtaining, the Confidence Analysis of Cronbach equalization data are carried out, obtain confidence level higher Data as the data sample of analysis, the data set of alpha coefficients more than predetermined threshold value is chosen, if in the absence of such data Collection is transferred to S3;
S6:Structural theory model, the relation between each independent variable and dependent variable that sets be it is linear, it is polynary so as to set up Linear regression model (LRM), carries out multiple linear regression treatment and obtains data by instrument;
S7:Model is tested, an index is degree of fitting, set fit threshold as fitting degree is very high, second Index is checked for DW, and metrics-thresholds are more than by T significant indexes, and the index to setting is screened, and obtains regression equation, no If cannot then obtain the model that we want, S3 is transferred to;
S8:Moving model, carries out collinearity diagnostics, checks VIF variance expansion factors, judges if VIF is less than threshold value Do not exist synteny between independent variable, otherwise we need to carry out principal component analysis and process conllinear sex chromosome mosaicism, post analysis residual error, If residual error is unsatisfactory for requirement and is transferred to S3;
S9:If meeting the requirement of above-mentioned steps, illustrate that the equation of linear regression model meets the data set, using obtaining Equation of linear regression, in combination with user and restaurant information, draw the evaluation star in the restaurant for not yet having star.
Technology design of the invention is:Multiple linear regression has multiple independents variable or returns unit.Commented for influence restaurant The characteristic variable divided, by linear regression, it becomes possible to predict corresponding scoring.
In multivariate regression models, we also need to carry out statistical diagnosis to model, typically there is residual values (residuals), lever value (leverage), studentized residuals (residuals of studentized) and influential cases (cook), corresponding statistic is optimized to model., it is necessary to numeric type data, nominal type data will when with the Return Law Two-value type data are changed into, therefore we evaluate user and have done a semantic analysis.
On website is evaluated, user can be evaluated and be provided scoring to the restaurant patronized, and the comment that they are given is very Last scoring is influenceed in big degree, and user often values the scoring in restaurant when restaurant is found.Evaluate text and user The star for being given is closely related, and the comment of user belongs to a kind of natural language, when the evaluation text to user is analyzed, I By python natural language bag, obtain evaluate text length and evaluate emotion value.User will necessarily in comment The adjective of emotion is described using some, adverbial word, the punctuation mark of emotion intensity is showed, by capturing this series of keyword The emotion value that remittance can quantize included in comment, the emotion of such user is melted into qualitatively data with regard to energy.Natural language Kit (Natural Language Toolkit), it is one and Academic word technology is applied into text data set Python storehouses.We can obtain the polarity (commendation, neutrality or derogatory sense) and subjectivity the two attributes of user's evaluation.
Beneficial effects of the present invention are as follows:By the length evaluated content of text, evaluate to appraiser, the emotion evaluated The analysis of the factors such as the characteristics of value, current average star, appraiser in restaurant, obtains what each factor and last appraiser provided Relation between star, the restaurant for not yet having star such that it is able to deduce can obtainable star.
Brief description of the drawings
Fig. 1 is the regression modeling flow chart of steps of the restaurant star evaluation method based on linear regression model (LRM);
Fig. 2 is standardized residual histogram;
Fig. 3 is standardization predicted value-standardized residual scatter diagram;
Fig. 4 is the normal state Q-Q figures for returning standardized residual.
Specific embodiment
The present invention will be further described below in conjunction with the accompanying drawings.
1~Fig. 4 of reference picture, a kind of restaurant star evaluation method based on linear regression model (LRM), this patent is studying yelp In user and restaurant as a example by, the characteristics of the original data record information in each restaurant, user and user evaluates text Information, individual features carry out the modeling analysis of restaurant star.
Implementation below combination accompanying drawing is described in detail to the present invention, as shown in figure 1, the present invention includes following step Suddenly:
S1:We capture data from food and drink website, and data are analyzed, and finally obtain three data of correlation Table, is respectively user, business, review this three tables;
S2:The user comment data of correlation are extracted in review tables, the sentimental polarity and subjectivity of comment text is analyzed, Sentimental polarity includes commendation, neutral or derogatory sense;
S3:In the subjectivity and polarity that feature and semantic analysis that website provides are obtained, while considering user and restaurant Influence to score in predicting, the characteristic variable for selecting us to need;
S4:Related tables of data is imported in database, the data of the characteristic variable that we select are obtained with SQL statement Collection, and data set is divided into several smaller data sets;
S5:For the data for obtaining, the Confidence Analysis of Cronbach equalization data are carried out, data are disturbed in removal, Data sample of the confidence level data higher as analysis is obtained, alpha coefficients is chosen more than 0.5 (predetermined threshold value is 0.5) Data set, if being transferred to S3 in the absence of such data set;
S6:Structural theory model, the relation between each independent variable and dependent variable that sets be it is linear, it is polynary so as to set up Linear regression model (LRM), carries out multiple linear regression treatment and obtains data by instrument here;
S7:Model is tested, an index is degree of fitting, degree of fitting 60% (fit threshold takes 60%) is fitting journey Degree is very high, and second index is checked for DW, and 0.05 (metrics-thresholds are 0.05) is more than by T significant indexes, and we are set Index screened, obtain regression equation, else if the model that we want cannot be obtained, be transferred to S3;
S8:Moving model, carries out collinearity diagnostics, mainly sees VIF variance expansion factors, if VIF is less than 5, and (threshold value takes 5) then judge do not exist synteny between independent variable, otherwise we need to carry out the conllinear sex chromosome mosaicism of principal component analysis treatment, afterwards Analysis residual error, if residual error is unsatisfactory for requirement and is transferred to S3;
S9:If meeting the requirement of above-mentioned steps, illustrate that the equation of linear regression model meets the data set, using obtaining Equation of linear regression, in combination with user and restaurant information, it can be deduced that not yet there is the evaluation star in the restaurant of star.
In the step S1, on UGC classes website, user can be scored and be evaluated by the experience of itself to trade company.And Each user can provide comment after scoring.The length of the comment word of each user, attached emotion, the current star in restaurant The characteristics of level and user itself, all have impact on the scoring situation that user can provide.The user scoring for being finally given and commenting that it is write By there is direct relation, so can to a certain extent predict scoring (star in other words by analyzing its each feature commented on Level).We capture three data forms user, business, review from food and drink website.User tables are user profile, bag Include that user's bean vermicelli number, the average star of user are commented and user evaluates the information such as number.Business tables are restaurant information, including restaurant review The information such as number, restaurant star.Review tables are comment information, including comment on cool, comment funny, comment useful, comment star Comment and evaluate the information such as text;
In the step S2, user can describe the adjective of emotion in comment using some, show the pair of emotion intensity Word, punctuation mark, by capturing the emotion value that this series of key vocabularies can quantize included in comment.Because with return , it is necessary to numeric type data by nominal type data, it is necessary to change into two-value type data, therefore we evaluate user and have done one when returning method Individual analysis.The user comment data of correlation are extracted in review tables, using semantic analysis, the sentimental polarity of comment text is obtained (commendation, neutrality or derogatory sense) and subjectivity;
In the step S3, while consider the objective indicator that the index of user's autoscopia and trade company have been present, and We obtain feature at semantic analysis, select 13 key characters of influence restaurant scoring:Comment cool, comment funny, comment Useful, polarity, subjectivity, the alphabetical number of comment, comment do not weigh word number, restaurant review number, restaurant star, comment star and comment, use Family bean vermicelli, the average star of user, user evaluate number;
In the step S4, the data in user, business, review are imported in database, SQL statement is used afterwards Obtain 13 index summary sheets that we want.Then summary sheet is derived, and is randomly divided into 20 parts;
In the step S5, evaluation length and evaluation emotion value to having been extracted in 20 forms carry out fail-safe analysis, Here we weigh the confidence level of data by Ke Lunbahe coefficient of reliabilities.Ke Lunbahe coefficient of reliability formula are:
In combination with F inspections, data are screened, removal interference data, it is to avoid mass data treatment is caused to model Difficulty, obtain confidence level data higher as analysis data sample, when alpha coefficients be more than 0.5, the data set can Lean on, into next step.Otherwise, S3 is gone to;
In the step S6, model is set up, and our this Rating Model is using star as dependent variable, comment cool, comment Funny, comment useful, polarity, subjectivity, the alphabetical number of comment, comment do not weigh word number, restaurant review number, restaurant star, use Family bean vermicelli, the average star of user, user evaluate number as independent variable.We are by general multiple linear regression model:
Y=β01x12x2+...+βpxp+ ε,
Wherein y is dependent variable, β0It is that P can be with accurate measurement and controllable independent variable.Dependent variable y is determined by two parts It is fixed:A part is error term stochastic variable ε, and another part is the P linear function β of independent variable01x12x2+...+βpxp, Wherein β012...,βpIt is P+1 unknown parameter, β0Referred to as regression constant, β12,...,βpReferred to as partial regression coefficient, they Determine dependent variable y and independent variable x1,x2,…,xpLinear relationship concrete form.ε is stochastic variable;
In the step S7, multiple linear regression treatment is carried out to model, R squares after adjustment is compared to R squares, more The fitting degree of data can be reflected, general 60% is that fitting degree is very high.Positive negative correlation is judged using DW, DW formula are:
DW represents positive correlation less than 2, and negative correlation is represented more than 2, and DW statistics show that data do not exist sequence when being approximately equal to 2 Correlation, i.e., in the absence of shadowing property.Using the conspicuousness of T, the independent variable more than 0.05 thinks do not have a significant impact to model, its He has a significant impact at independent variable to model.The independent variable too small for coefficient is not also accounted for, and obtains regression equation.Afterwards Data can be visualized, can more intuitively find out the appropriate level of model.Standardized residual for example shown in Fig. 2 is straight Fang Tu, residual error has the trend of normal distribution, illustrates that the regression model is rationally appropriate.Standardization prediction as shown in Figure 3 Value-standardized residual scatter diagram, the distribution of residual error is not distribution at random, is illustrated in the presence of certain optimization property.Such as Fig. 4 institutes The normal state Q-Q figures for showing, matched curve is more close with actual curve, illustrates that degree of fitting is higher;
In the step S8, moving model carries out collinearity diagnostics, mainly sees VIF variance expansion factors, if VIF is less than 5 Then judge do not exist synteny between independent variable, if there is very strong synteny between two variables, can be by two changes Amount is integrated into one, because the reflection of two independents variable is same content, synteny good general understands the computing of influence matrix.If VIF There is synteny more than 5 models, it is necessary to synteny optimizes.Detect multicollinearity most straightforward procedure be computation model each Coefficient correlation between variable, and significance test is carried out to each coefficient correlation.Here we are common using principal component analysis treatment Linear problem.Principal component analysis is that, by the strong indicator polymerization of synteny an into index, dimensionality reduction simultaneously carries out factorial analysis.General choosing One principal component of conduct of characteristic value more than 1 is taken, can just turn into a requirement for principal component according to more than 60%, only selection one Individual principal component.Multiple linear regression is carried out again and analyzes corresponding index.Post analysis residual error, if residual error be unsatisfactory for require Step S3 is transferred to, data are rearranged;
In the step S9, if meeting the requirement of above-mentioned steps, illustrate that the equation of linear regression model meets the data Collection.Using the equation of linear regression for obtaining, in combination with user and restaurant information, it can be deduced that comment in the restaurant for not yet having star Valency star.
As described above for of the invention in the restaurant score in predicting side based on multiple linear regression model of yelp food and drink platforms The embodiment introduction of method, subjectivity and polarity that the feature and semantic analysis that present invention selection food and drink website provides are obtained, uses Multiple linear regression model, final predicting the outcome is higher, has reached actually used requirement.It is only explanation for invention Property, and it is nonrestrictive.Those skilled in the art understanding, can be to it in the spirit and scope that invention claim is limited Many changes are carried out, is changed, in addition it is equivalent, but fall within protection scope of the present invention.

Claims (9)

1. a kind of restaurant star evaluation method based on linear regression, it is characterised in that:Comprise the following steps:
S1:Data are captured from food and drink website, and data are analyzed, finally obtain three tables of data of correlation, be respectively User, business, review this three tables;
S2:The user comment data of correlation are extracted in review tables, the sentimental polarity and subjectivity of comment text is analyzed, it is described Sentimental polarity includes commendation, neutral or derogatory sense;
S3:In the subjectivity and polarity that feature and semantic analysis that website provides are obtained, while considering user and restaurant to commenting Divide the influence of prediction, select the characteristic variable for needing;
S4:Related tables of data is imported in database, the data set of the characteristic variable that we select is obtained with SQL statement, and Data set is divided into several smaller data sets;
S5:For the data for obtaining, the Confidence Analysis of Cronbach equalization data are carried out, obtain confidence level number higher According to the data sample as analysis, data set of the alpha coefficients more than predetermined threshold value is chosen, if turning in the absence of such data set Move on to S3;
S6:Structural theory model, the relation between each independent variable and dependent variable that sets is linear, so as to set up multiple linear Regression model, carries out multiple linear regression treatment and obtains data by instrument;
S7:Model is tested, an index is degree of fitting, set fit threshold as fitting degree is very high, second index For DW is checked, metrics-thresholds are more than by T significant indexes, the index to setting is screened, obtain regression equation, otherwise such as Fruit cannot obtain the model that we want, and be transferred to S3;
S8:Moving model, carries out collinearity diagnostics, checks VIF variance expansion factors, judges if VIF is less than threshold value from change Do not exist synteny between amount, otherwise we need to carry out principal component analysis and process conllinear sex chromosome mosaicism, post analysis residual error, if residual Difference is unsatisfactory for requirement and is transferred to S3;
S9:If meeting the requirement of above-mentioned steps, illustrate that the equation of linear regression model meets the data set, using the line for obtaining Property regression equation, in combination with user and restaurant information, draws the evaluation star in the restaurant for not yet having star.
2. the restaurant star evaluation method of linear regression is based on as claimed in claim 1, it is characterised in that:The step S1 In, on UGC classes website, user can be scored and be evaluated by the experience of itself to trade company, and each user meeting after scoring Comment is given, three data forms user, business, review are captured from food and drink website, User tables are user profile, bag User's bean vermicelli number, the average star of user is included to comment and user's evaluation number information;Business tables are restaurant information, including restaurant review Number, restaurant star information;Review tables be comment information, including comment cool, comment funny, comment useful, comment star comment And evaluate text message.
3. the restaurant star evaluation method of linear regression is based on as claimed in claim 1 or 2, it is characterised in that:The step In S2, user, using the adjective of description emotion, shows adverbial word, the punctuation mark of emotion intensity, by capturing this in comment The emotion value that a series of key vocabularies can quantize included in comment.Because, it is necessary to numeric type data during with the Return Law, Nominal type data are changed into two-value type data by needs.
4. the restaurant star evaluation method of linear regression is based on as claimed in claim 1 or 2, it is characterised in that:The step In S3, while consider the objective indicator that the index of user's autoscopia and trade company have been present, and semantic analysis obtains feature, 13 key characters of selected influence restaurant scoring:Comment cool, comment funny, comment useful, polarity, subjectivity, comment Alphabetical number, comment do not weigh word number, restaurant review number, restaurant star, comment star comment, user's bean vermicelli, the average star of user and use Evaluate number in family.
5. the restaurant star evaluation method of linear regression is based on as claimed in claim 4, it is characterised in that:The step S4 In, the data in user, business, review are imported in database, obtain 13 that we want with SQL statement afterwards One summary sheet of index;Then summary sheet is derived, and is randomly divided into 20 parts.
6. the restaurant star evaluation method of linear regression is based on as claimed in claim 5, it is characterised in that:The step S5 In, evaluation length and evaluation emotion value to having been extracted in 20 forms carry out fail-safe analysis, by Ke Lunbahe reliabilities system Count to weigh the confidence level of data, Ke Lunbahe coefficient of reliability formula are:
In combination with F inspections, data are screened, obtain data sample of the confidence level data higher as analysis, when Alpha coefficients are more than 0.5, the data set reliability, into next step;Otherwise, S3 is gone to.
7. the restaurant star evaluation method of linear regression is based on as claimed in claim 6, it is characterised in that:The step S6 In, Rating Model is using star as dependent variable, comment cool, comment funny, comment useful, polarity, subjectivity, comment word Female number, comment do not weigh word number, restaurant review number, restaurant star, user's bean vermicelli, the average star of user, user's evaluation number conduct Independent variable;By general multiple linear regression model:
Y=β01x12x2+…+βpxp+ ε,
Wherein y is dependent variable, β0Being P can be determined with accurate measurement and controllable independent variable, dependent variable y by two parts:One It is error term stochastic variable ε to divide, and another part is the P linear function β of independent variable01x12x2+...+βpxp, wherein β0, β12…,βpIt is P+1 unknown parameter, β0Referred to as regression constant, β12,...,βpReferred to as partial regression coefficient, they are determined Dependent variable y and independent variable x1,x2,…,xpLinear relationship concrete form, ε is stochastic variable.
8. the restaurant star evaluation method of linear regression is based on as claimed in claim 7, it is characterised in that:The step S7 In, multiple linear regression treatment is carried out to model, 60% is that fitting degree is very high;Positive negative correlation, DW formula are judged using DW For:
DW represents positive correlation less than 2, and negative correlation is represented more than 2, and DW statistics show that data are related in the absence of sequence when being equal to 2, Do not exist shadowing property;
Using the conspicuousness of T, the independent variable more than 0.05 thinks do not have a significant impact to model, and other independents variable have to model Conspicuousness influences, and obtains regression equation.
9. the restaurant star evaluation method of linear regression is based on as claimed in claim 8, it is characterised in that:The step S8 In, moving model carries out collinearity diagnostics, checks VIF variance expansion factors, if VIF be less than 5 if judge independent variable between do not deposit In synteny;If VIF be more than 5 if model there is synteny, it is necessary to synteny optimize, will two variables be integrated into one;Inspection The method for surveying multicollinearity is the coefficient correlation between each independent variable of computation model, and carries out conspicuousness inspection to each coefficient correlation Test, conllinear sex chromosome mosaicism, one principal component of conduct of selected characteristic value more than 1, according to more than 60% are processed using principal component analysis Just turn into a requirement for principal component, only select a principal component, multiple linear regression is carried out again and is analyzed accordingly to refer to Mark, post analysis residual error, if residual error is unsatisfactory for requirement and is transferred to step S3, rearrange data.
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Application publication date: 20170531