CN106709007A - Automobile search result display method and automobile search result display device - Google Patents

Automobile search result display method and automobile search result display device Download PDF

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Publication number
CN106709007A
CN106709007A CN201611209809.0A CN201611209809A CN106709007A CN 106709007 A CN106709007 A CN 106709007A CN 201611209809 A CN201611209809 A CN 201611209809A CN 106709007 A CN106709007 A CN 106709007A
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ugc
search result
result items
search
automobile
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王艳丽
陈营营
马华蓉
佟思颖
高苏丹
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Beijing Qihoo Technology Co Ltd
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Beijing Qihoo Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/338—Presentation of query results

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Computational Linguistics (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The invention provides an automobile search result display method and an automobile search result display device. The automobile search result display method includes: when taking automobile query as search terms, inquiring from UGC (user generated content) search results and acquiring UGC search result items matched with the automobile query; displaying the acquired UGC search result items in search result page relevant recommended areas with the format of UGC data. With the method, the search result page relevant recommended areas can display the UGC search result items matched with the automobile query for users, so that click rate of the users on recommended content in the relevant recommended areas is increased, recommended action of the relevant recommended areas is fully exerted, and experience degree of the users in using a search engine is improved.

Description

Automotive-type Search Results exhibiting method and device
Technical field
The present invention relates to Internet technical field, more particularly to a kind of automotive-type Search Results exhibiting method and device.
Background technology
Include substantial amounts of user's contributing content, such as forum's note, top news number, interest clan model in modern network, I These contents are referred to as UGC websites.UGC websites have lot of advantages in terms of content, for example：(1) data source is in individual, With independence；(2) website of mhkc class is due to being available for many people to comment on, therefore, it is possible to cause the sympathetic response of user；(3) for same Search question and answer, UGC websites can supplement Search Results, therefore it is readability to have extended to a certain extent；Etc..
It follows that it is no lack of many information in UGC websites, however, can not be by this in existing search engine products A little information are fully excavated, and are brought into relevant search result.That is, user wants to search for the interior of some information classes Rong Shi, still needs to be searched from humongous search results, not only wastes user time, and causes the user to make search engine Reduced with Experience Degree.
Especially when automobile class keywords are searched for, most of user can check that automotive hobbyist is right on major websites Automobile shares one's experience and opinion.And current search engine products be by all Search Results for automobile class keywords all Blend together, and in the left side of search results pages for user represents, and the right side of search results pages is only recommended in picture and text form Some irrelevant informations, the clicking rate of these irrelevant informations is often very low.Therefore, user needs a large amount of search knots represented from left side Automotive hobbyist sharing one's experience and opinion to automobile on major websites is searched in fruit item, has both been lost time and search experience Degree is not also high.
The content of the invention
In view of the above problems, it is proposed that the present invention so as to provide one kind overcome above mentioned problem or at least in part solve on State the automotive-type Search Results exhibiting method and device of problem.
According to one aspect of the present invention, there is provided a kind of automotive-type Search Results exhibiting method, including：
During using automotive-type query as search word, concentrated from UGC Search Results and inquire about and obtain and automotive-type query phases The UGC search result items of matching；
The display UGC search for getting in the associated recommendation region of search results pages with itself form of UGC data Result items.
Alternatively, the UGC search result sets are created according to following steps：
The newly-built keyword vocabulary comprising multiple automobile class keywords, and screen one or more from all kinds of search websites Specify UGC websites；
The search behaviour of each automobile class keywords in being performed for the keyword vocabulary in the specified UGC websites Make, obtain and the alternative UGC content search results of the multiple that each automobile class keywords are matched respectively；
The UGC search result items of preset kind, the preset kind are captured from the alternative UGC content search results Including using experience class, at least one evaluated in class；
Gather the UGC search result items of the crawl, obtain the UGC search result sets.
Alternatively, the newly-built keyword vocabulary comprising multiple automobile class keywords, including：
The multiple automobile class keywords of crawl are concentrated from the network popular search comprising magnanimity popular search content；
Gather multiple automobile class keywords of the crawl, obtain the keyword vocabulary.
Alternatively, gather the UGC search result items of the crawl, obtain the UGC search result sets, including：
Filtered out from the UGC search result items of the crawl and meet the following UGC search result items of at least one：Difference is commented Rate reaches the UGC search result items of predetermined threshold value, commercial paper search result items；
Gather the UGC search result items after the filtering, obtain the UGC search result sets.
Alternatively, the UGC search result items include it is following at least one：
For the use experience class search result items of automobile class keywords correspondence automobile；
For the evaluation class search result items of automobile class keywords correspondence automobile.
Alternatively, it is described in the associated recommendation region of search results pages when the UGC search result items include multiple The UGC search result items got described in display, including：
It is ranked up according to the multiple UGC search result items of predetermined order factor pair, obtains ranking results, it is described default The clicking rate of ranking factor including each UGC search result items, between issuing time, comment number and the automobile class keywords At least one in matching degree；
The multiple UGC search result items are shown in the associated recommendation region according to the ranking results.
Alternatively, the multiple UGC search result items are shown in the associated recommendation region according to the ranking results, Including：
When the number of the multiple UGC search result items reaches the first predetermined threshold value, in the associated recommendation region The top n UGC search result items in the ranking results are shown, and is shown for launching except the top n UGC search result items Outside other UGC search result items first mark, wherein, first predetermined threshold value be more than N；
When the trigger action to the described first mark is received, launch described other UGC search result items.
Alternatively, the multiple UGC search result items are shown in the associated recommendation region according to the ranking results, Including：
When the number of the multiple UGC search result items reaches the second predetermined threshold value, by the multiple UGC Search Results Item is grouped according to the ranking results, obtains n group UGC search result items；
The n groups UGC search result items are shown in the way of carousel in the associated recommendation region.
Alternatively, the UGC search result items got described in display in the associated recommendation region of search results pages, Including：
When the corresponding UGC contents of the UGC search result items include picture, filtered out from the UGC contents to A few picture；
At least one picture is preferentially shown in the associated recommendation region, and the figure is shown on the picture The title of the corresponding UGC contents of piece；
When the trigger action to the title is received, into the page of the corresponding UGC contents of the title.
Alternatively, the UGC search result items got described in display in the associated recommendation region of search results pages, Also include：
When multiple pictures are filtered out from the UGC contents, shown in the way of carousel in the associated recommendation region Show the multiple picture.
Alternatively, the UGC search result items got described in display in the associated recommendation region of search results pages, Also include：
Shown in the associated recommendation region of search results pages for pointing to the picture related to the automobile class keywords Second mark of the page；
When the trigger action to the described second mark is received, into the pointed page picture of the described second mark, Include all pictures related to the automobile class keywords in the page picture.
Alternatively, the UGC search result items got described in display in the associated recommendation region of search results pages Afterwards, methods described also includes：
Count the clicking rate of the UGC search result items；
When the clicking rate of the UGC search result items is less than default clicking rate, cancel in the associated recommendation region Display operation to the UGC search result items；
Monitor the UGC Search Results and concentrate whether the UGC search result items for being cancelled display are updated；
If so, the UGC search result items after then showing the renewal in the associated recommendation region again.
Alternatively, the UGC search result items got described in display in the associated recommendation region of search results pages Afterwards, methods described also includes：
When the trigger action for the UGC search result items is received, the UGC search result items of the triggering are determined Issue source；
Judge whether the UGC search result items of the triggering are commercial paper search result items according to the issue source；
If so, then when the duration after receiving the trigger action reaches preset duration, cancellation is pushed away in the correlation Recommend the display operation of the UGC search result items in region to the triggering.
Alternatively, shown in the natural search-results region of the search results pages and the automotive-type query phases The natural Search Results matched somebody with somebody；The UGC Search Results got described in display in the associated recommendation region of search results pages , including：
Duplicate removal treatment is carried out to the UGC search result items according to the natural Search Results；
UGC search result items after showing the duplicate removal in the associated recommendation region of the search results pages.
Alternatively, UGC data itself form includes high-quality question and answer theme form, information form, advertising format, picture At least one in form.
According to another aspect of the present invention, there is provided a kind of automotive-type Search Results demonstration device, including：
Acquisition module, is suitable to during using automotive-type query as search word, is concentrated from the UGC Search Results being pre-created and looked into Ask and obtain the UGC search result items matched with automotive-type query, the UGC Search Results concentrate include multiple and each The UGC search result items that automotive-type query matches respectively；
First display module, is suitable to show institute in the associated recommendation region of search results pages with itself form of UGC data State the UGC search result items for getting.
Alternatively, described device also includes creation module, and the creation module is suitable to：
The newly-built keyword vocabulary comprising multiple automobile class keywords, and screen one or more from all kinds of search websites Specify UGC websites；
The search behaviour of each automobile class keywords in being performed for the keyword vocabulary in the specified UGC websites Make, obtain and the alternative UGC content search results of the multiple that each automobile class keywords are matched respectively；
The UGC search result items of preset kind, the preset kind are captured from the alternative UGC content search results Including using experience class, at least one evaluated in class；
Gather the UGC search result items of the crawl, obtain the UGC search result sets.
Alternatively, the creation module is further adapted for：
The multiple automobile class keywords of crawl are concentrated from the network popular search comprising magnanimity popular search content；
Gather multiple automobile class keywords of the crawl, obtain the keyword vocabulary.
Alternatively, the creation module is further adapted for：
Filtered out from the UGC search result items of the crawl and meet the following UGC search result items of at least one：Difference is commented Rate reaches the UGC search result items of predetermined threshold value, commercial paper search result items；
Gather the UGC search result items after the filtering, obtain the UGC search result sets.
Alternatively, the UGC search result items include it is following at least one：
For the use experience class search result items of automobile class keywords correspondence automobile；
For the evaluation class search result items of automobile class keywords correspondence automobile.
Alternatively, first display module is further adapted for：
When the UGC search result items include multiple, according to the multiple UGC search result items of predetermined order factor pair It is ranked up, obtains ranking results, the predetermined order factor includes the clicking rate of each UGC search result items, issuing time, comments By at least one in the matching degree between number and the automobile class keywords；
The multiple UGC search result items are shown in the associated recommendation region according to the ranking results.
Alternatively, first display module is further adapted for：
When the number of the multiple UGC search result items reaches the first predetermined threshold value, in the associated recommendation region The top n UGC search result items in the ranking results are shown, and is shown for launching except the top n UGC search result items Outside other UGC search result items first mark, wherein, first predetermined threshold value be more than N；
When the trigger action to the described first mark is received, launch described other UGC search result items.
Alternatively, first display module is further adapted for：
When the number of the multiple UGC search result items reaches the second predetermined threshold value, by the multiple UGC Search Results Item is grouped according to the ranking results, obtains n group UGC search result items；
The n groups UGC search result items are shown in the way of carousel in the associated recommendation region.
Alternatively, first display module is further adapted for：
When the corresponding UGC contents of the UGC search result items include picture, filtered out from the UGC contents to A few picture；
At least one picture is preferentially shown in the associated recommendation region, and the figure is shown on the picture The title of the corresponding UGC contents of piece；
When the trigger action to the title is received, into the page of the corresponding UGC contents of the title.
Alternatively, first display module is further adapted for：
When multiple pictures are filtered out from the UGC contents, shown in the way of carousel in the associated recommendation region Show the multiple picture.
Alternatively, first display module is further adapted for：
Shown in the associated recommendation region of search results pages for pointing to the picture related to the automobile class keywords Second mark of the page；
When the trigger action to the described second mark is received, into the pointed page picture of the described second mark, Include all pictures related to the automobile class keywords in the page picture.
Alternatively, described device also includes：
Statistical module, is suitable to the UGC Search Results got described in display in the associated recommendation region of search results pages After, the clicking rate of the UGC search result items is counted；
First cancels module, is suitable to, when the clicking rate of the UGC search result items is less than default clicking rate, cancel in institute State the display operation to the UGC search result items in associated recommendation region；
Whether monitoring modular, is suitable to monitor the UGC Search Results and concentrates the UGC search result items for being cancelled display by more Newly；
Second display module, if being suitable to monitor that the UGC Search Results concentrate the UGC search result items for being cancelled display It is updated, then the UGC search result items after showing the renewal in the associated recommendation region again.
Alternatively, described device also includes：
Determining module, is suitable to the UGC search got described in display in the associated recommendation region of the search results pages After result items, when the trigger action for the UGC search result items is received, the UGC search knots of the triggering are determined The issue source of fruit item；
Judge module, is suitable to judge whether the UGC search result items of the triggering are commercial paper according to the issue source Search result items；
Second cancels module, is suitable to if it is determined that the UGC search result items of the triggering then exist for commercial paper search result items When receiving the duration after the trigger action and reaching preset duration, cancel in the associated recommendation region to the triggering UGC search result items display operation.
Alternatively, shown in the natural search-results region of the search results pages and the automotive-type query phases The natural Search Results matched somebody with somebody；First display module is further adapted for：
Duplicate removal treatment is carried out to the UGC search result items according to the natural Search Results；
UGC search result items after showing the duplicate removal in the associated recommendation region of the search results pages.
Alternatively, UGC data itself form includes high-quality question and answer theme form, information form, advertising format, picture At least one in form.
Using technical scheme provided in an embodiment of the present invention, can be when using automotive-type query as search word, from UGC Search Results concentrate the UGC search result items inquired about and obtain and match with automotive-type query, and with itself form of UGC data The UGC search result items for getting are shown in the associated recommendation region of search results pages so that the correlation of search results pages is pushed away It is no longer only to recommend the uninterested irrelevant information of some users in picture and text form to recommend in region, but for user represents and automobile The UGC search result items that class query matches, i.e. other users (such as automotive hobbyist) are to this automotive-type query meaning vapour The UGC search result items of car, search of such as automotive hobbyist to the experience or evaluation class of this automotive-type query meaning automobiles Result items, and these experiences or evaluate the search result items of class exactly user is most interested in, therefore the technical scheme can Clicking rate of the user to the content recommendation in associated recommendation region is improved, the recommendation effect in associated recommendation region has been given full play to, And lifting user uses the Experience Degree of search engine.
Described above is only the general introduction of technical solution of the present invention, in order to better understand technological means of the invention, And can be practiced according to the content of specification, and in order to allow the above and other objects of the present invention, feature and advantage can Become apparent, below especially exemplified by specific embodiment of the invention.
According to the accompanying drawings to the detailed description of the specific embodiment of the invention, those skilled in the art will be brighter Of the invention above-mentioned and other purposes, advantages and features.
Brief description of the drawings
By reading the detailed description of hereafter preferred embodiment, various other advantages and benefit is common for this area Technical staff will be clear understanding.Accompanying drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention Limitation.And in whole accompanying drawing, identical part is denoted by the same reference numerals.In the accompanying drawings：
Fig. 1 is a kind of indicative flowchart of automotive-type Search Results exhibiting method according to an embodiment of the invention；
Fig. 2 is according to a schematic flow for a kind of automotive-type Search Results exhibiting method of specific embodiment of the invention Figure；
Fig. 3 is according to search results pages in an a kind of automotive-type Search Results exhibiting method for specific embodiment of the invention Schematic surface chart；
Fig. 4 is a kind of schematic block diagram of automotive-type Search Results demonstration device according to an embodiment of the invention；
Fig. 5 is a kind of schematic block diagram of automotive-type Search Results demonstration device in accordance with another embodiment of the present invention；
Fig. 6 is a kind of schematic block diagram of automotive-type Search Results demonstration device in accordance with another embodiment of the present invention.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing the disclosure in accompanying drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here Limited.Conversely, there is provided these embodiments are able to be best understood from the disclosure, and can be by the scope of the present disclosure Complete conveys to those skilled in the art.
Fig. 1 is a kind of indicative flowchart of automotive-type Search Results exhibiting method according to an embodiment of the invention. As shown in figure 1, the method may include following steps S101-S102 in general manner：
Step S101, during using automotive-type query as search word, concentrates from UGC Search Results and inquires about and obtain and automobile The UGC search result items that class query matches.
Step S102, the UGC for getting is shown with itself form of UGC data in the associated recommendation region of search results pages Search result items.
Using technical scheme provided in an embodiment of the present invention, can be when using automotive-type query as search word, from UGC Search Results concentrate the UGC search result items inquired about and obtain and match with automotive-type query, and with itself form of UGC data The UGC search result items for getting are shown in the associated recommendation region of search results pages so that the correlation of search results pages is pushed away It is no longer only to recommend the uninterested irrelevant information of some users in picture and text form to recommend in region, but for user represents and automobile The UGC search result items that class query matches, i.e. other users (such as automotive hobbyist) are to this automotive-type query meaning vapour The UGC search result items of car, search of such as automotive hobbyist to the experience or evaluation class of this automotive-type query meaning automobiles Result items, and these experiences or evaluate the search result items of class exactly user is most interested in, therefore the technical scheme can Clicking rate of the user to the content recommendation in associated recommendation region is improved, the recommendation effect in associated recommendation region has been given full play to, And lifting user uses the Experience Degree of search engine.
In above-described embodiment, before step S101 is performed, need to create first including multiple with all kinds of automotive-type query phases The UGC search result sets of the UGC search result items of matching.Wherein, UGC search result items may include it is following at least one：For The use experience class search result items of automobile class keywords correspondence automobile, the evaluation class for automobile class keywords correspondence automobile are searched Rope result items.
Specifically, UGC search result sets can in accordance with the following steps be created：
Step one, the newly-built keyword vocabulary comprising multiple automobile class keywords, and screen one from all kinds of search websites Individual or multiple specified UGC websites.In newly-built keyword vocabulary comprising multiple automobile class keywords, can first from comprising magnanimity The network popular search of popular search content concentrates the multiple automobile class keywords of crawl, and the multiple automotive-types for then gathering crawl are closed Keyword, obtains keyword vocabulary.It can be the more number of site of high-quality, such as head in all kinds of UGC websites to specify UGC websites Bar, interest clan, the website such as know.
Step 2, search operation for each automobile class keywords in keyword vocabulary is performed in UGC websites are specified, Obtain and the alternative UGC content search results of the multiple that each automobile class keywords are matched respectively.
Step 3, the UGC search result items for capturing from alternative UGC content search results preset kind, preset kind Including using experience class, at least one evaluated in class.
Step 4, the UGC search result items of set crawl, obtain UGC search result sets.In one embodiment, may be used also The following UGC search result items of at least one will be met in the UGC search result items of crawl first to filter out：Difference comments rate reaches pre- If the UGC search result items of threshold value, commercial paper search result items；Then gather the UGC search result items after filtering again, obtain UGC search result sets.The UGC search result items and/or commercial paper of predetermined threshold value are reached in the present embodiment by filtering difference comments rate Search result items so that for the UGC search result items that user recommends can more meet the search need of user, and avoid advertisement from recommending Influence the situation of user's search experience degree.
Create after UGC search result sets, when using automotive-type query as search word, concentrated from UGC Search Results and looked into Ask and obtain the UGC search result items matched with automotive-type query.For example, it is search keyword to be directed to " Camry " Automotive-type query, inquiring about and obtain the UGC search result items matched with automotive-type query from UGC Search Results concentration can Including：Use experience class search result items of the user to Camry automobile and the evaluation class Search Results to Camry automobile .
After the UGC search result items matched with automotive-type query are got, with UGC data, itself form is being searched The UGC search result items that display gets in the associated recommendation region of rope result page.Wherein, UGC data itself form includes excellent At least one in theme form, information form, advertising format, picture format is answered in interrogation.That is, UGC search result items Form of the corresponding UGC contents of display mode in associated recommendation region in UGC websites are specified itself is identical, related It is only to extract these UGC search result items from specified UGC websites to be shown to recommend region, does not change itself Display mode.
To make the display effect of UGC search result items more excellent, more UGC content informations, this hair can be more provided the user The bright display mode there is provided various UGC search result items, enumerates the display mode of several UGC search result items in detailed below.
In one embodiment, the UGC search result items matched with automotive-type query can as follows be shown：
First, when UGC search result items include multiple, enter according to predetermined order factor pair multiple UGC search result items Row sequence, obtains ranking results, wherein, the clicking rate of the predetermined order factor including each UGC search result items, issuing time, comment By at least one in the matching degree between number and automobile class keywords.When the predetermined order factor only includes each UGC Search Results When any one of the clicking rate of item, the matching degree between issuing time, comment number and automobile class keywords, can be according to click Rate from high to low, issuing time from the near to the remote, comment number from high to low or with the matching degree between automobile class keywords from high to low Order multiple UGC search result items are ranked up；Clicking rate when the predetermined order factor including each UGC search result items, Can be in advance every predetermined order during at least two in the matching degree between issuing time, comment number and automobile class keywords The factor sets each self-corresponding weight order, and total sequence is then calculated using the corresponding weight order of each predetermined order factor Value.For example, the predetermined order factor includes the clicking rate of each UGC search result items, comments on number and between automobile class keywords Matching degree, wherein, the weight order of clicking rate is 60%, and the weight order for commenting on number is 30%, with automobile class keywords it Between the weight order of matching degree be 10%, then total ranking value of each UGC search result items=clicking rate * 60%+ comment number * 30%+ matching degrees * 10%.Total ranking value is bigger, then the sequence of corresponding UGC search result items is more forward.
Secondly, multiple UGC search result items are shown in associated recommendation region according to ranking results.The step can according to Lower two ways is performed：
Mode one, when the number of multiple UGC search result items reaches the first predetermined threshold value, in associated recommendation region show Show the top n UGC search result items in ranking results, and show other for launching in addition to top n UGC search result items First mark of UGC search result items, wherein, the first predetermined threshold value is more than N；When receive to first mark trigger action When, launch other UGC search result items.For example, the first predetermined threshold value is 10 for the number of 5, UGC search result items, then from row Select preceding 5 UGC search result items to be displayed in associated recommendation region in sequence result, and show for launching other 5 UGC search First mark (such as " expansion " button) of result items, when user clicks on first mark, launches other 5 UGC Search Results .
Mode two, when the number of multiple UGC search result items reaches the second predetermined threshold value, by multiple UGC Search Results Item is grouped according to ranking results, obtains n group UGC search result items；N is shown in the way of carousel in associated recommendation region Group UGC search result items.Wherein, every group of number of UGC search result items can be identical with the second predetermined threshold value, fewer than second Predetermined threshold value.The carousel interval of two adjacent groups UGC search result items can set according to demand, for example, carousel interval is preset as 3 Second, then after every group of UGC search result items are stopped 3 seconds in associated recommendation region, wheel casts to next group of UGC search result items.Example Such as, the second predetermined threshold value is that the number of 2, UGC search result items is 10, then this 10 UGC search result items are divided into 5 groups, often Group includes 2 UGC search result items, and shows this 5 groups of UGC search result items in the way of carousel in associated recommendation region.
In one embodiment, the UGC Search Results matched with automotive-type query can also as follows be shown ：First, when the corresponding UGC contents of UGC search result items include picture, at least one figure is filtered out from UGC contents Piece；Secondly, at least one picture of preferential display in associated recommendation region, and shown on picture in the corresponding UGC of the picture The title of appearance；Again, when the trigger action to title is received, into the page of the corresponding UGC contents of the title.Additionally, When multiple pictures are filtered out from UGC contents, multiple pictures can be also shown in the way of carousel in associated recommendation region.
In one embodiment, the UGC Search Results matched with automotive-type query can also as follows be shown ：Second for the sensing page picture related to automobile class keywords is shown in the associated recommendation region of search results pages Mark；When the trigger action to the second mark is received, into the pointed page picture of the second mark, in the page picture Including all pictures related to automobile class keywords.For example, being shown from " Kai Mei in the way of carousel in associated recommendation region It is auspicious " using the multiple pictures extracted in the corresponding UGC contents of experience class search result items, and shown for referring in specified location To " more " button (the i.e. second mark) of the page picture related to automobile class keywords " Camry ", when user's triggering should During " more " button, current page jumps to the picture page including the multiple pictures related to automobile class keywords " Camry " Face.
In one embodiment, shown in the natural search-results region of search results pages and automotive-type query phases The natural Search Results matched somebody with somebody, therefore can also as follows show the UGC search result items matched with automotive-type query： Duplicate removal treatment is carried out to UGC search result items according to natural Search Results, then in the associated recommendation region of search results pages UGC search result items after display duplicate removal.The present embodiment carries out duplicate removal treatment by UGC search result items so that search knot Identical search result items will not be shown in the natural Search Results viewing area of fruit page and associated recommendation region, it is same so as to avoid One search result items repeat the situation that display causes search results pages space waste.
Nature search result items are shown in the natural Search Results viewing area of search results pages, and in search results pages Associated recommendation region in after the UGC search result items that match with automotive-type query of display, the above method also includes following Step：Count the clicking rate of UGC search result items；When the clicking rate of UGC search result items is less than default clicking rate, cancel The display of UGC search result items is operated in associated recommendation region, and is continued to monitor UGC Search Results and is concentrated and be cancelled display Whether UGC search result items are updated；If monitoring, UGC Search Results concentrate the UGC search result items for being cancelled display by more Newly, then the UGC search result items after updating are shown in associated recommendation region again.For example, default clicking rate is set to 70%, When being scanned for for automobile class keywords " Camry ", if from UGC Search Results concentrate extract and " Camry " phase The clicking rate of the UGC search result items matched somebody with somebody is less than 70%, then cancel in associated recommendation region pair and to match with " Camry " The display operation of UGC search result items, now for user shows raw recommendation content, such as associated vehicle in associated recommendation region Picture and text recommend.After display operation is cancelled, continue to monitor UGC Search Results and concentrate the UGC search matched with " Camry " Whether result items are updated, when monitoring that UGC Search Results concentrate the UGC search result items that match with " Camry " to be updated When (such as thering is user to upload new to the use experience of Camry or evaluation), again in associated recommendation region display with it is " triumphant The UGC search result items that Mei Rui " matches.
In one embodiment, the UGC search result items for getting are shown in the associated recommendation region of search results pages Afterwards, the above method also includes：When the trigger action for UGC search result items is received, it is determined that the UGC search knots of triggering The issue source of fruit item, and judge whether triggered UGC search result items are commercial paper Search Results according to issue source ；If so, then when the duration after receiving trigger action reaches preset duration, cancelling in associated recommendation region to triggering UGC search result items display operation.Also, cancel does not influence associated recommendation to the display operation of the UGC search result items The display of other UGC search result items in region.For example, preset duration is set to 15 minutes, for automobile class keywords " Kai Mei It is auspicious " when scanning for, the multiple UGC search result items matched with " Camry " are shown in associated recommendation region, it is assumed that One of UGC search result items are the Camry advertisement sticker of keeper's issue, then when user clicks on the Camry advertisement sticker, What search engine can determine that user clicks on by the issue source of the advertisement sticker, title, interior perhaps comment is first Camry Advertisement sticker, then cancel the display operation to the Camry advertisement sticker in associated recommendation region after 15 min.
The automotive-type Search Results exhibiting method of present invention offer is provided below by way of a specific embodiment.
In one embodiment, illustrated by taking automobile class keywords " lattice are sharp " as an example, and UGC Search Results concentration UGC search result items include the use experience class search result items and the evaluation class Search Results for automobile for automobile .Fig. 2 is a kind of indicative flowchart of the automotive-type Search Results exhibiting method according to the specific embodiment, as shown in Fig. 2 The method comprises the following steps S201-S211：
Step S201, the newly-built keyword vocabulary comprising multiple automobile class keywords, and screened from all kinds of search websites One or more specified UGC websites.
In newly-built keyword vocabulary comprising multiple automobile class keywords, first from comprising magnanimity popular search content Network popular search concentrates the multiple automobile class keywords of crawl, then gathers multiple automobile class keywords of crawl, obtains key Word vocabulary.It can be the more number of site of high-quality in all kinds of UGC websites to specify UGC websites, such as top news, interest clan, known Etc. website.
Step S202, the search behaviour of each automobile class keywords in being performed for keyword vocabulary in specifying UGC websites Make, obtain and the alternative UGC content search results of the multiple that each automobile class keywords are matched respectively.
Step S203, captures using experience class search result items from alternative UGC content search results and evaluates class Search result items.
Step S204, difference comments rate is filtered out from the use experience class search result items and evaluation class search result items of crawl Reach the UGC search result items and commercial paper search result items of predetermined threshold value.
Step S205, use experience class search result items and evaluation class search result items after set filtering, obtains UGC Search result set.
Step S206, when using automotive-type query as search word, search is searched naturally with what automotive-type query matched Hitch really, and concentrates the UGC search result items inquired about and obtain and match with automotive-type query from UGC Search Results.
For example, for being the automotive-type query of search keyword with " lattice are sharp ", being concentrated from UGC Search Results and inquiring about and obtain The UGC search result items matched with automotive-type query are taken, including：The use experience class search knot of the sharp automobile of user's plaid matching The evaluation class search result items of fruit item and the sharp automobile of plaid matching.For example " moulding is very handsome for the title of these UGC search result items The modern sharp listing of November 4 of trendy lattice ", " appearance association thinks 7 SUV of choosing, and everybody helps under recommendation ", " blue sky lattice are sharp Big data is life ring to be made", " lattice sharp intelligent home endowment " etc..
UGC search result items are carried out duplicate removal treatment by step S207 using nature Search Results.
The natural Search Results matched with automotive-type query are included searching naturally in search results pages by step S208 In hitch fruit viewing area, and the UGC search result items after duplicate removal are included in the associated recommendation region of search results pages.
When the corresponding UGC contents of UGC search result items include picture, at least one figure is filtered out from UGC contents Piece, and at least one picture of preferential display in associated recommendation region, while showing the corresponding UGC contents of the picture on picture Title.In the present embodiment, search result items " the very handsome modern trendy sharp listing of November 4 of lattice of moulding " corresponding UGC Two pictures are included in content, therefore this two pictures is preferentially shown in associated recommendation region.For the UGC not comprising picture Search result items, it can be ranked up according to predetermined order factor pair, and show UGC search result items according to ranking results.This In embodiment, the predetermined order factor includes the clicking rate of UGC search result items, it is assumed that " appearance association thinks choosing to search result items Individual 7 SUV, everybody helps under recommending " clicking rate for N1, " lattice sharp big data in blue sky is life to be made to search result items Ring" clicking rate be N2, the clicking rate of search result items " lattice sharp intelligent home endowment " is N3, and N3 ＜ N2 ＜ N1.
As shown in figure 3, being shown and automobile class keywords in natural Search Results viewing area on the left of search results pages The natural Search Results that " lattice are sharp " matches, show and automobile class keywords in the associated recommendation region on the right side of search results pages The UGC search result items that " lattice are sharp " matches, including the sharp automobile of user's plaid matching use experience class search result items and plaid matching The evaluation class search result items of sharp automobile.As shown in Figure 3, preferentially show from search result items " the moulding very handsome modern times Two pictures extracted in the corresponding UGC contents of the trendy sharp listing of November 4 of lattice ", and the lower position of this two pictures is aobvious It is shown with title " the very handsome modern trendy sharp listing of November 4 of lattice of moulding ".In search result items, " moulding is very handsome modern new Money lattice sharp November 4 lists " lower section, according to the order that the clicking rate of each UGC search result items is descending, show search successively Rope result items " appearance association thinks choosing 7 SUV, and everybody helps under recommendation ", " lattice sharp big data in blue sky is life to be made Ring" and " the sharp intelligent home endowment of lattice ".Additionally, can also be shown on the right side of each UGC search result items each self-corresponding Clicking rate (not shown).
Step S209, when the trigger action for UGC search result items is received, judges triggered UGC search knots Whether fruit item is commercial paper search result items；If so, then performing step S210；If it is not, then performing step S211.
When whether judge UGC search result items is commercial paper search result items, can be according to the issue of UGC search result items Source, title, interior perhaps comment determine.For example, when the issue source of UGC search result items is the keeper of correspondence website, Can determine that it is commercial paper search result items；Again for example, when in the comment of UGC search result items include such as " advertisement sticker " etc Comment content when, it may be determined that it is commercial paper search result items.
Step S210, cancels the display operation to the UGC search result items in associated recommendation region.
Step S211, is maintained at the display to the UGC search result items in associated recommendation region.
Be can be seen that by above-mentioned specific embodiment, the automotive-type Search Results exhibiting method provided using the present invention, search knot Associated recommendation region on the right side of fruit page is no longer only that user recommends the little irrelevant information of some user interests, but is user's exhibition Show the UGC search result items matched with automotive-type query of more high-quality, such as automotive hobbyist is to this automotive-type query The experience of signified automobile evaluates search result items of class etc. so that the associated recommendation region of search results pages can recommend with The related and interested content of user's request, not only improves experience of the user to search engine, and largely carry The clicking rate in associated recommendation region high, has played the recommendation effect in associated recommendation region to greatest extent.
Fig. 4 is a kind of schematic block diagram of automotive-type Search Results demonstration device according to an embodiment of the invention.Such as Shown in Fig. 4, the device includes：
Acquisition module 410, is suitable to during using automotive-type query as search word, is concentrated from the UGC Search Results being pre-created The UGC search result items matched with automotive-type query are inquired about and obtain, UGC Search Results are concentrated includes multiple and each vapour The UGC search result items that car class query matches respectively；
First display module 420, is coupled with acquisition module 410, is suitable to UGC data itself forms in search results pages Associated recommendation region in the UGC search result items that get of display.
Alternatively, as shown in figure 5, said apparatus also include creation module 430, creation module 430 and the phase of acquisition module 410 Coupling, is suitable to：
The newly-built keyword vocabulary comprising multiple automobile class keywords, and screen one or more from all kinds of search websites Specify UGC websites；
The search operation for each automobile class keywords in keyword vocabulary is performed in UGC websites are specified, obtain with The alternative UGC content search results of multiple that each automobile class keywords are matched respectively；
The UGC search result items of preset kind are captured from alternative UGC content search results, preset kind includes using Experience class, at least one evaluated in class；
Gather the UGC search result items of crawl, obtain UGC search result sets.
Alternatively, creation module 430 is further adapted for：
The multiple automobile class keywords of crawl are concentrated from the network popular search comprising magnanimity popular search content；
Gather multiple automobile class keywords of crawl, obtain keyword vocabulary.
Alternatively, creation module 430 is further adapted for：
Filtered out from the UGC search result items of crawl and meet the following UGC search result items of at least one：Difference comments rate reaches UGC search result items, commercial paper search result items to predetermined threshold value；
UGC search result items after set filtering, obtain UGC search result sets.
Alternatively, UGC search result items include it is following at least one：
For the use experience class search result items of automobile class keywords correspondence automobile；
For the evaluation class search result items of automobile class keywords correspondence automobile.
Alternatively, the first display module 420 is further adapted for：
When UGC search result items include multiple, arranged according to predetermined order factor pair multiple UGC search result items Sequence, obtains ranking results, and the predetermined order factor includes clicking rate, issuing time, comment number and the vapour of each UGC search result items At least one in matching degree between car class keywords；
Multiple UGC search result items are shown in associated recommendation region according to ranking results.
Alternatively, the first display module 420 is further adapted for：
When the number of multiple UGC search result items reaches the first predetermined threshold value, sequence is shown in associated recommendation region Top n UGC search result items in result, and show and searched for launching other UGC in addition to top n UGC search result items First mark of rope result items, wherein, the first predetermined threshold value is more than N；
When the trigger action to the first mark is received, launch other UGC search result items.
Alternatively, the first display module 420 is further adapted for：
When the number of multiple UGC search result items reaches the second predetermined threshold value, by multiple UGC search result items according to row Sequence result is grouped, and obtains n group UGC search result items；
N group UGC search result items are shown in the way of carousel in associated recommendation region.
Alternatively, the first display module 420 is further adapted for：
When the corresponding UGC contents of UGC search result items include picture, at least one figure is filtered out from UGC contents Piece；
At least one picture of preferential display in associated recommendation region, and the corresponding UGC contents of picture are shown on picture Title；
When the trigger action to title is received, into the page of the corresponding UGC contents of title.
Alternatively, the first display module 420 is further adapted for：
When multiple pictures are filtered out from UGC contents, multiple figures are shown in the way of carousel in associated recommendation region Piece.
Alternatively, the first display module 420 is further adapted for：
Shown in the associated recommendation region of search results pages for pointing to the page picture related to automobile class keywords Second mark；
When the trigger action to the second mark is received, into the pointed page picture of the second mark, page picture It is upper to include all pictures related to automobile class keywords.
Alternatively, as shown in fig. 6, said apparatus also include：
Statistical module 440, is coupled with the first display module 420, is suitable in the associated recommendation region of search results pages After the UGC search result items that display gets, the clicking rate of UGC search result items is counted；
First cancels module 450, is coupled with statistical module 440, is suitable to the clicking rate when UGC search result items less than pre- If during clicking rate, cancelling the display operation to UGC search result items in associated recommendation region；
Monitoring modular 460, is coupled with the first cancellation module 450, is suitable to monitoring UGC Search Results concentrations and is cancelled display UGC search result items whether be updated；
Second display module 470, is coupled with monitoring modular 460, if being suitable to monitor that UGC Search Results concentration is cancelled The UGC search result items of display are updated, then show the UGC search result items after updating in associated recommendation region again.
Alternatively, said apparatus also include：
Determining module, is coupled with the first display module 420, is suitable to be shown in the associated recommendation region of search results pages After the UGC search result items for getting, when the trigger action for UGC search result items is received, it is determined that the UGC of triggering The issue source of search result items；
Judge module, is coupled with determining module, be suitable to according to issue source judge trigger UGC search result items whether It is commercial paper search result items；
Second cancels module, is coupled with judge module, is suitable to if it is determined that the UGC search result items for triggering are for commercial paper is searched Rope result items, then when the duration after receiving trigger action reaches preset duration, cancel in associated recommendation region to touching The display operation of the UGC search result items of hair.
Alternatively, the nature matched with automotive-type query is shown in the natural search-results region of search results pages Search Results；First display module 420 is further adapted for：
Duplicate removal treatment is carried out to UGC search result items according to natural Search Results；
UGC search result items after showing duplicate removal in the associated recommendation region of search results pages.
Alternatively, UGC data itself form includes high-quality question and answer theme form, information form, advertising format, picture format In at least one.
Using device provided in an embodiment of the present invention, can be when using automotive-type query as search word, from UGC search As a result the UGC search result items that Integrated query and acquisition match with automotive-type query, and itself form is being searched with UGC data The UGC search result items that display gets in the associated recommendation region of rope result page so that the associated recommendation area of search results pages No longer it is only to recommend the uninterested irrelevant information of some users in picture and text form in domain, but for user represents and automotive-type The UGC search result items that query matches, i.e. other users (such as automotive hobbyist) are to this automotive-type query meaning automobiles UGC search result items, such as automotive hobbyist to this automotive-type query meaning automobile experience or evaluate class search knot Fruit item, and these experiences or evaluate the search result items of class exactly user is most interested in, therefore the technical scheme can be carried User high has given full play to the recommendation effect in associated recommendation region to the clicking rate of the content recommendation in associated recommendation region, and Lifting user uses the Experience Degree of search engine.
It should be understood that, the automotive-type Search Results demonstration device in Fig. 4 to Fig. 6 can be used for real Existing previously described automotive-type Search Results represent scheme, and detailed description therein should be similar with the description of method part above, is Avoid cumbersome, do not repeat separately herein.
In specification mentioned herein, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention Example can be put into practice in the case of without these details.In some instances, known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this description.
Similarly, it will be appreciated that in order to simplify one or more that the disclosure and helping understands in each inventive aspect, exist Above to the description of exemplary embodiment of the invention in, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor The application claims of shield features more more than the feature being expressly recited in each claim.More precisely, such as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, and wherein each claim is in itself All as separate embodiments of the invention.
Those skilled in the art are appreciated that can be carried out adaptively to the module in the equipment in embodiment Change and they are arranged in one or more equipment different from the embodiment.Can be the module or list in embodiment Unit or component be combined into a module or unit or component, and can be divided into addition multiple submodule or subelement or Sub-component.In addition at least some in such feature and/or process or unit exclude each other, can use any Combine to all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so disclosed appoint Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification (including adjoint power Profit is required, summary and accompanying drawing) disclosed in each feature can the alternative features of or similar purpose identical, equivalent by offer carry out generation Replace.
Although additionally, it will be appreciated by those of skill in the art that some embodiments described herein include other embodiments In included some features rather than further feature, but the combination of the feature of different embodiments means in of the invention Within the scope of and form different embodiments.For example, in detail in the claims, embodiment required for protection it is one of any Mode can use in any combination.
All parts embodiment of the invention can be realized with hardware, or be run with one or more processor Software module realize, or with combinations thereof realize.It will be understood by those of skill in the art that can use in practice Microprocessor or digital signal processor (DSP) realize automotive-type Search Results demonstration device according to embodiments of the present invention In some or all parts some or all functions.The present invention is also implemented as described herein for performing Some or all equipment or program of device (for example, computer program and computer program product) of method.So Realize that program of the invention can be stored on a computer-readable medium, or can have one or more signal shape Formula.Such signal can be downloaded from internet website and obtained, or be provided on carrier signal, or with any other shape Formula is provided.
It should be noted that above-described embodiment the present invention will be described rather than limiting the invention, and ability Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference symbol being located between bracket should not be configured to limitations on claims.Word "comprising" is not excluded the presence of not Element listed in the claims or step.Word "a" or "an" before element is not excluded the presence of as multiple Element.The present invention can come real by means of the hardware for including some different elements and by means of properly programmed computer It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and run after fame Claim.
So far, although those skilled in the art will appreciate that detailed herein have shown and described multiple of the invention and show Example property embodiment, but, without departing from the spirit and scope of the present invention, still can be direct according to present disclosure It is determined that or deriving many other variations or modifications for meeting the principle of the invention.Therefore, the scope of the present invention is understood that and recognizes It is set to and covers all these other variations or modifications.
The embodiment of the present invention additionally provides a kind of automotive-type Search Results exhibiting methods of A1., including：
During using automotive-type query as search word, concentrated from UGC Search Results and inquire about and obtain and automotive-type query phases The UGC search result items of matching；
The display UGC search for getting in the associated recommendation region of search results pages with itself form of UGC data Result items.
A2. the method according to A1, wherein, create the UGC search result sets according to following steps：
The newly-built keyword vocabulary comprising multiple automobile class keywords, and screen one or more from all kinds of search websites Specify UGC websites；
The search behaviour of each automobile class keywords in being performed for the keyword vocabulary in the specified UGC websites Make, obtain and the alternative UGC content search results of the multiple that each automobile class keywords are matched respectively；
The UGC search result items of preset kind, the preset kind are captured from the alternative UGC content search results Including using experience class, at least one evaluated in class；
Gather the UGC search result items of the crawl, obtain the UGC search result sets.
A3. the method according to A1 or A2, wherein, the newly-built keyword vocabulary comprising multiple automobile class keywords, bag Include：
The multiple automobile class keywords of crawl are concentrated from the network popular search comprising magnanimity popular search content；
Gather multiple automobile class keywords of the crawl, obtain the keyword vocabulary.
A4. the method according to any one of A1-A3, wherein, gather the UGC search result items of the crawl, obtain The UGC search result sets, including：
Filtered out from the UGC search result items of the crawl and meet the following UGC search result items of at least one：Difference is commented Rate reaches the UGC search result items of predetermined threshold value, commercial paper search result items；
Gather the UGC search result items after the filtering, obtain the UGC search result sets.
A5. the method according to any one of A1-A4, wherein, the UGC search result items include following at least one ：
For the use experience class search result items of automobile class keywords correspondence automobile；
For the evaluation class search result items of automobile class keywords correspondence automobile.
A6. the method according to any one of A1-A5, wherein, when the UGC search result items include multiple, institute The UGC search result items got described in display in the associated recommendation region of search results pages are stated, including：
It is ranked up according to the multiple UGC search result items of predetermined order factor pair, obtains ranking results, it is described default The clicking rate of ranking factor including each UGC search result items, between issuing time, comment number and the automobile class keywords At least one in matching degree；
The multiple UGC search result items are shown in the associated recommendation region according to the ranking results.
A7. the method according to any one of A1-A6, wherein, according to the ranking results in the associated recommendation area The multiple UGC search result items are shown in domain, including：
When the number of the multiple UGC search result items reaches the first predetermined threshold value, in the associated recommendation region The top n UGC search result items in the ranking results are shown, and is shown for launching except the top n UGC search result items Outside other UGC search result items first mark, wherein, first predetermined threshold value be more than N；
When the trigger action to the described first mark is received, launch described other UGC search result items.
A8. the method according to any one of A1-A7, wherein, according to the ranking results in the associated recommendation area The multiple UGC search result items are shown in domain, including：
When the number of the multiple UGC search result items reaches the second predetermined threshold value, by the multiple UGC Search Results Item is grouped according to the ranking results, obtains n group UGC search result items；
The n groups UGC search result items are shown in the way of carousel in the associated recommendation region.
A9. the method according to any one of A1-A8, wherein, it is described in the associated recommendation region of search results pages The UGC search result items got described in display, including：
When the corresponding UGC contents of the UGC search result items include picture, filtered out from the UGC contents to A few picture；
At least one picture is preferentially shown in the associated recommendation region, and the figure is shown on the picture The title of the corresponding UGC contents of piece；
When the trigger action to the title is received, into the page of the corresponding UGC contents of the title.
A10. the method according to any one of A1-A9, wherein, it is described in the associated recommendation region of search results pages The UGC search result items got described in display, also include：
When multiple pictures are filtered out from the UGC contents, shown in the way of carousel in the associated recommendation region Show the multiple picture.
A11. the method according to any one of A1-A10, wherein, the associated recommendation region in search results pages The UGC search result items got described in interior display, also include：
Shown in the associated recommendation region of search results pages for pointing to the picture related to the automobile class keywords Second mark of the page；
When the trigger action to the described second mark is received, into the pointed page picture of the described second mark, Include all pictures related to the automobile class keywords in the page picture.
A12. the method according to any one of A1-A11, wherein, the associated recommendation region in search results pages After the UGC search result items got described in interior display, methods described also includes：
Count the clicking rate of the UGC search result items；
When the clicking rate of the UGC search result items is less than default clicking rate, cancel in the associated recommendation region Display operation to the UGC search result items；
Monitor the UGC Search Results and concentrate whether the UGC search result items for being cancelled display are updated；
If so, the UGC search result items after then showing the renewal in the associated recommendation region again.
A13. the method according to any one of A1-A12, wherein, the associated recommendation region in search results pages After the UGC search result items got described in interior display, methods described also includes：
When the trigger action for the UGC search result items is received, the UGC search result items of the triggering are determined Issue source；
Judge whether the UGC search result items of the triggering are commercial paper search result items according to the issue source；
If so, then when the duration after receiving the trigger action reaches preset duration, cancellation is pushed away in the correlation Recommend the display operation of the UGC search result items in region to the triggering.
A14. the method according to any one of A1-A13, wherein, the natural search results area of the search results pages The natural Search Results matched with the automotive-type query are shown in domain；The associated recommendation area in search results pages The UGC search result items got described in display in domain, including：
Duplicate removal treatment is carried out to the UGC search result items according to the natural Search Results；
UGC search result items after showing the duplicate removal in the associated recommendation region of the search results pages.
A15. the method according to any one of A1-A14, wherein, UGC data itself form includes high-quality question and answer At least one in theme form, information form, advertising format, picture format.
B16. a kind of automotive-type Search Results demonstration device, including：
Acquisition module, is suitable to during using automotive-type query as search word, is concentrated from the UGC Search Results being pre-created and looked into Ask and obtain the UGC search result items matched with automotive-type query, the UGC Search Results concentrate include multiple and each The UGC search result items that automotive-type query matches respectively；
First display module, is suitable to show institute in the associated recommendation region of search results pages with itself form of UGC data State the UGC search result items for getting.
B17. the device according to B16, wherein, described device also includes creation module, and the creation module is suitable to：
The newly-built keyword vocabulary comprising multiple automobile class keywords, and screen one or more from all kinds of search websites Specify UGC websites；
The search behaviour of each automobile class keywords in being performed for the keyword vocabulary in the specified UGC websites Make, obtain and the alternative UGC content search results of the multiple that each automobile class keywords are matched respectively；
The UGC search result items of preset kind, the preset kind are captured from the alternative UGC content search results Including using experience class, at least one evaluated in class；
Gather the UGC search result items of the crawl, obtain the UGC search result sets.
B18. the device according to B16 or B17, wherein, the creation module is further adapted for：
The multiple automobile class keywords of crawl are concentrated from the network popular search comprising magnanimity popular search content；
Gather multiple automobile class keywords of the crawl, obtain the keyword vocabulary.
B19. the device according to any one of B16-B18, wherein, the creation module is further adapted for：
Filtered out from the UGC search result items of the crawl and meet the following UGC search result items of at least one：Difference is commented Rate reaches the UGC search result items of predetermined threshold value, commercial paper search result items；
Gather the UGC search result items after the filtering, obtain the UGC search result sets.
B20. the device according to any one of B16-B19, wherein, the UGC search result items include it is following at least One：
For the use experience class search result items of automobile class keywords correspondence automobile；
For the evaluation class search result items of automobile class keywords correspondence automobile.
B21. the device according to any one of B16-B20, wherein, first display module is further adapted for：
When the UGC search result items include multiple, according to the multiple UGC search result items of predetermined order factor pair It is ranked up, obtains ranking results, the predetermined order factor includes the clicking rate of each UGC search result items, issuing time, comments By at least one in the matching degree between number and the automobile class keywords；
The multiple UGC search result items are shown in the associated recommendation region according to the ranking results.
B22. the device according to any one of B16-B21, wherein, first display module is further adapted for：
When the number of the multiple UGC search result items reaches the first predetermined threshold value, in the associated recommendation region The top n UGC search result items in the ranking results are shown, and is shown for launching except the top n UGC search result items Outside other UGC search result items first mark, wherein, first predetermined threshold value be more than N；
When the trigger action to the described first mark is received, launch described other UGC search result items.
B23. the device according to any one of B16-B22, wherein, first display module is further adapted for：
When the number of the multiple UGC search result items reaches the second predetermined threshold value, by the multiple UGC Search Results Item is grouped according to the ranking results, obtains n group UGC search result items；
The n groups UGC search result items are shown in the way of carousel in the associated recommendation region.
B24. the device according to any one of B16-B23, wherein, first display module is further adapted for：
When the corresponding UGC contents of the UGC search result items include picture, filtered out from the UGC contents to A few picture；
At least one picture is preferentially shown in the associated recommendation region, and the figure is shown on the picture The title of the corresponding UGC contents of piece；
When the trigger action to the title is received, into the page of the corresponding UGC contents of the title.
B25. the device according to any one of B16-B24, wherein, first display module is further adapted for：
When multiple pictures are filtered out from the UGC contents, shown in the way of carousel in the associated recommendation region Show the multiple picture.
B26. the device according to any one of B16-B25, wherein, first display module is further adapted for：
Shown in the associated recommendation region of search results pages for pointing to the picture related to the automobile class keywords Second mark of the page；
When the trigger action to the described second mark is received, into the pointed page picture of the described second mark, Include all pictures related to the automobile class keywords in the page picture.
B27. the device according to any one of B16-B26, wherein, described device also includes：
Statistical module, is suitable to the UGC Search Results got described in display in the associated recommendation region of search results pages After, the clicking rate of the UGC search result items is counted；
First cancels module, is suitable to, when the clicking rate of the UGC search result items is less than default clicking rate, cancel in institute State the display operation to the UGC search result items in associated recommendation region；
Whether monitoring modular, is suitable to monitor the UGC Search Results and concentrates the UGC search result items for being cancelled display by more Newly；
Second display module, if being suitable to monitor that the UGC Search Results concentrate the UGC search result items for being cancelled display It is updated, then the UGC search result items after showing the renewal in the associated recommendation region again.
B28. the device according to any one of B16-B27, wherein, described device also includes：
Determining module, is suitable to the UGC search got described in display in the associated recommendation region of the search results pages After result items, when the trigger action for the UGC search result items is received, the UGC search knots of the triggering are determined The issue source of fruit item；
Judge module, is suitable to judge whether the UGC search result items of the triggering are commercial paper according to the issue source Search result items；
Second cancels module, is suitable to if it is determined that the UGC search result items of the triggering then exist for commercial paper search result items When receiving the duration after the trigger action and reaching preset duration, cancel in the associated recommendation region to the triggering UGC search result items display operation.
B29. the device according to any one of B16-B28, wherein, the natural search results area of the search results pages The natural Search Results matched with the automotive-type query are shown in domain；First display module is further adapted for：
Duplicate removal treatment is carried out to the UGC search result items according to the natural Search Results；
UGC search result items after showing the duplicate removal in the associated recommendation region of the search results pages.
B30. the device according to any one of B16-B29, wherein, UGC data itself form is asked including high-quality Answer at least one in theme form, information form, advertising format, picture format.

Claims (10)

1. a kind of automotive-type Search Results exhibiting method, including：
During using automotive-type query as search word, concentrated from UGC Search Results and inquire about and obtain and match with automotive-type query UGC search result items；
With the UGC Search Results that itself form of UGC data gets in the associated recommendation region of search results pages described in display .
2. method according to claim 1, wherein, create the UGC search result sets according to following steps：
The newly-built keyword vocabulary comprising multiple automobile class keywords, and it is specified that one or more are screened from all kinds of search websites UGC websites；
The search operation of each automobile class keywords in being performed for the keyword vocabulary in the specified UGC websites, obtains To the multiple alternative UGC content search results matched respectively with each automobile class keywords；
The UGC search result items of preset kind are captured from the alternative UGC content search results, the preset kind includes Use experience class, at least one evaluated in class；
Gather the UGC search result items of the crawl, obtain the UGC search result sets.
3. method according to claim 1 and 2, wherein, the newly-built keyword vocabulary comprising multiple automobile class keywords, bag Include：
The multiple automobile class keywords of crawl are concentrated from the network popular search comprising magnanimity popular search content；
Gather multiple automobile class keywords of the crawl, obtain the keyword vocabulary.
4. the method according to any one of claim 1-3, wherein, gather the UGC search result items of the crawl, obtain The UGC search result sets, including：
Filtered out from the UGC search result items of the crawl and meet the following UGC search result items of at least one：Difference comments rate reaches UGC search result items, commercial paper search result items to predetermined threshold value；
Gather the UGC search result items after the filtering, obtain the UGC search result sets.
5. the method according to any one of claim 1-4, wherein, the UGC search result items include following at least one ：
For the use experience class search result items of automobile class keywords correspondence automobile；
For the evaluation class search result items of automobile class keywords correspondence automobile.
6. the method according to any one of claim 1-5, wherein, when the UGC search result items include multiple, institute The UGC search result items got described in display in the associated recommendation region of search results pages are stated, including：
It is ranked up according to the multiple UGC search result items of predetermined order factor pair, obtains ranking results, the predetermined order The factor includes the clicking rate of each UGC search result items, matching between issuing time, comment number and the automobile class keywords At least one in degree；
The multiple UGC search result items are shown in the associated recommendation region according to the ranking results.
7. the method according to any one of claim 1-6, wherein, according to the ranking results in the associated recommendation area The multiple UGC search result items are shown in domain, including：
When the number of the multiple UGC search result items reaches the first predetermined threshold value, shown in the associated recommendation region Top n UGC search result items in the ranking results, and show for launching in addition to the top n UGC search result items Other UGC search result items first mark, wherein, first predetermined threshold value be more than N；
When the trigger action to the described first mark is received, launch described other UGC search result items.
8. the method according to any one of claim 1-7, wherein, according to the ranking results in the associated recommendation area The multiple UGC search result items are shown in domain, including：
When the number of the multiple UGC search result items reaches the second predetermined threshold value, the multiple UGC search result items are pressed It is grouped according to the ranking results, is obtained n group UGC search result items；
The n groups UGC search result items are shown in the way of carousel in the associated recommendation region.
9. the method according to any one of claim 1-8, wherein, it is described in the associated recommendation region of search results pages The UGC search result items got described in display, including：
When the corresponding UGC contents of the UGC search result items include picture, at least one is filtered out from the UGC contents Individual picture；
At least one picture is preferentially shown in the associated recommendation region, and the picture pair is shown on the picture The title of the UGC contents answered；
When the trigger action to the title is received, into the page of the corresponding UGC contents of the title.
10. a kind of automotive-type Search Results demonstration device, including：
Acquisition module, is suitable to during using automotive-type query as search word, and inquiry is concentrated simultaneously from the UGC Search Results being pre-created The UGC search result items matched with automotive-type query are obtained, the UGC Search Results are concentrated includes multiple and each automobile The UGC search result items that class query matches respectively；
First display module, is suitable to be obtained described in display in the associated recommendation region of search results pages with itself form of UGC data The UGC search result items got.
CN201611209809.0A 2016-12-23 2016-12-23 Automobile search result display method and automobile search result display device Pending CN106709007A (en)

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Application publication date: 20170524