CN106708843A - Pushing method and device for website search term - Google Patents

Pushing method and device for website search term Download PDF

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Publication number
CN106708843A
CN106708843A CN201510772135.4A CN201510772135A CN106708843A CN 106708843 A CN106708843 A CN 106708843A CN 201510772135 A CN201510772135 A CN 201510772135A CN 106708843 A CN106708843 A CN 106708843A
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China
Prior art keywords
search word
relevant
word
behavioral data
search
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CN201510772135.4A
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Chinese (zh)
Inventor
唐喆
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Beijing Gridsum Technology Co Ltd
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Beijing Gridsum Technology Co Ltd
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Application filed by Beijing Gridsum Technology Co Ltd filed Critical Beijing Gridsum Technology Co Ltd
Priority to CN201510772135.4A priority Critical patent/CN106708843A/en
Publication of CN106708843A publication Critical patent/CN106708843A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques

Abstract

The invention discloses a pushing method and device for a website search term, relates to the field of the information technology, and can push the search term according to the website access behavior data of a user so as to improve the pushing accuracy of the website search term. The main technical scheme of the pushing method comprises the following steps that: receiving a website content information query instruction, wherein the query instruction carries the search term; judging whether a preset storing position saves a relevant search term corresponding to the search term or not, wherein the preset storing position saves relevant search terms independently corresponding to different search terms, and the website access behavior data corresponding to the search term is the same with the website access behavior data corresponding to the relevant search term; and if the preset storing position saves the relevant search term corresponding to the search term, displaying the relevant search term corresponding to the search term on the preset position of a page. The pushing method and device is mainly used for pushing the website search term.

Description

The method for pushing and device of site search word
Technical field
The present invention relates to areas of information technology, more particularly to site search word method for pushing and device.
Background technology
With continuing to develop for information technology, got over using the mode of search word relevant search information in website More to be favored by people.User finds the information for needing by being input into search word, and each website can With by the search word of user to user recommend relevant information, user then by access website provide with The corresponding relevant information of search word, quickly finds the information of needs.
At present, it is that the relevant search word that user recommends calculates acquisition by clustering algorithm, then by webpage Recommend user.And the relevant search word that this clustering algorithm is obtained is defined to related on word searching Rope word, so as to cause the push precision of site search word relatively low.
The content of the invention
In view of this, the embodiment of the present invention provides a kind of method for pushing and device of site search word, can With according to user access activity data-pushing search word, so as to improve search efficiency.
A kind of method for pushing of the site search word provided by above-mentioned technical proposal, the present invention, including:
Web site contents information inquiry instruction is received, search word is carried in the query statement;
Judge whether preserve relevant search word corresponding with the search word, institute in preset storage location State preset storage location and preserve different search words and distinguish corresponding relevant search word, the search word pair The website visiting behavioral data website visiting behavioral data corresponding with relevant search word answered is identical;
If in the presence of showing the corresponding relevant search word of the search word on page preset position.
A kind of pusher of the site search word provided by above-mentioned technical proposal, the present invention, including:
Receiving unit, for receiving web site contents information inquiry instruction, carries in the query statement Search word;
Judging unit, for judging whether preserve corresponding with the search word in preset storage location Relevant search word, the preset storage location is preserved different search words and distinguishes corresponding relevant search word, The corresponding website visiting behavioral data of search word website visiting behavior number corresponding with relevant search word According to identical;
Display unit, if judging to be preserved and the search in preset storage location for judging unit The corresponding relevant search word of word, then show that the corresponding correlation of the search word is searched on page preset position Rope word.
By above-mentioned technical proposal, technical scheme provided in an embodiment of the present invention at least has following advantages:
The method for pushing and device of a kind of site search word provided in an embodiment of the present invention, receive net first Stand content information query statement, search word is carried in the query statement;Judge preset storage location In whether preserve relevant search word corresponding with the search word, the preset storage location is preserved Different search words distinguish corresponding relevant search word, the corresponding website visiting behavioral data of the search word Website visiting behavioral data corresponding with relevant search word is identical;If in the presence of in page preset position It is upper to show the corresponding relevant search word of the search word.To related searched using what clustering algorithm was obtained at present Rope word is defined to search word related on word and compares, website visiting behavior of the present invention according to user Data-pushing search word, so as to improve the push precision of site search word.
Described above is only the general introduction of technical solution of the present invention, of the invention in order to better understand Technological means, and being practiced according to the content of specification, and in order to allow it is of the invention above-mentioned and Other objects, features and advantages can become apparent, below especially exemplified by specific embodiment of the invention.
Brief description of the drawings
By reading the detailed description of hereafter preferred embodiment, various other advantage and benefit for Those of ordinary skill in the art will be clear understanding.Accompanying drawing is only used for showing the mesh of preferred embodiment , and it is not considered as limitation of the present invention.And in whole accompanying drawing, with identical with reference to symbol Number represent identical part.In the accompanying drawings:
Fig. 1 shows a kind of method for pushing flow chart of site search word provided in an embodiment of the present invention;
Fig. 2 shows the method for pushing flow chart of another site search word provided in an embodiment of the present invention;
Fig. 3 shows a kind of pusher block diagram of site search word provided in an embodiment of the present invention;
Fig. 4 shows the pusher block diagram of another site search word provided in an embodiment of the present invention.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing in accompanying drawing The exemplary embodiment of the disclosure is shown, it being understood, however, that may be realized in various forms the disclosure Without that should be limited by embodiments set forth here.Conversely, there is provided these embodiments are able to more Thoroughly understand the disclosure, and can be by the complete technology for conveying to this area of the scope of the present disclosure Personnel.
The embodiment of the present invention provides a kind of method for pushing of site search word, as shown in figure 1, the side Method includes:
101st, web site contents information inquiry instruction is received.
Wherein, search word is carried in the query statement, the reception web site contents information can lead to Cross WD systems (Gridsum Web Dissector, i.e. on-line marketing effect optimization and user behavior analysis System) receive search word in web site contents information inquiries instruction.For example, user browses WD systems During certain website of monitoring, when search word moving service company to be checked is input into the site search column, WD System receives the query statement with moving service company as search word automatically.
102nd, judge whether preserve relevant search corresponding with the search word in preset storage location Word.
Wherein, the preset storage location is preserved different search words and distinguishes corresponding relevant search word, The corresponding website visiting behavioral data of search word website visiting behavior number corresponding with relevant search word According to identical.The website visiting behavioral data includes the access page URL (Uniform that user accesses Resource Locator, URL, i.e. URL), the relevant search word can for one, Multiple or set, the embodiment of the present invention is not specifically limited.For example, when search word is private tutor, website The access page URL for accessing behavioral data is www.zhaopin.yingyujiajiao.com, another search Word is part-time, and the access page URL of website visiting behavioral data is Www.zhaopin.yingyujiajiao.com, the URL for accessing page is identical, then part-time is related to private tutor Search word.For another example, preset storage location preserves search word for private tutor, and the website when private tutor is searched for The page URL that accesses for accessing behavioral data is the relevant search of www.zhaopin.shuxue.jiajiao.com Whether word mathematics private tutor, then judge preserve part-time related to the search word for receiving in preset storage location Search word.
If preserving relevant search word corresponding with the search word in the 103, judging preset storage location, The corresponding relevant search word of the search word is then shown on page preset position.
Wherein, can be the lower right corner, the lower left corner of the page, the present invention on the preset position of the page Embodiment is not specifically limited.
For the embodiment of the present invention, can include before step 103:If in judging preset storage location Without relevant search word corresponding with the search word is preserved, then pushed according to clustering algorithm.
For the embodiment of the present invention, specific application scenarios can be with as follows, but not limited to this, bag Include:For example, search word number, electronic product, mobile device are preserved in preset storage location, and Website visiting page URL corresponding with number, electronic product, mobile device is www.huawei.com, I.e. number, electronic product, mobile device are relevant search word, when searching in the query statement for receiving Rope word is mobile phone, and website visiting page URL corresponding with mobile phone is www.huawei.com, then judge Go out in preset storage location and preserve relevant search word corresponding with mobile phone, be then number by relevant search word Code, electronic product, the presentation of information of mobile device are in the lower right corner of the page.
A kind of method for pushing of site search word provided in an embodiment of the present invention, receives web site contents first Information inquiry is instructed, and search word is carried in the query statement;Judge in preset storage location whether Relevant search word corresponding with the search word is preserved, the preset storage location is preserved difference and searched Rope word distinguishes corresponding relevant search word, the corresponding website visiting behavioral data of the search word to it is related The corresponding website visiting behavioral data of search word is identical;If in the presence of the display on page preset position The corresponding relevant search word of the search word.It is equal with the relevant search word for being obtained using clustering algorithm at present It is defined to search word related on word to compare, the present invention is pushed away according to the website visiting behavioral data of user Search word is sent, so as to improve the push precision of site search word.
Further, the embodiment of the present invention provides the method for pushing of another site search word, such as Fig. 2 Shown, methods described includes:
201st, the corresponding whole search words in website website visiting corresponding with each search word is obtained Behavioral data.
Wherein, during the website visiting behavioral data is the corresponding Search Results of search word, triggering is clicked on The page URL addresses of operation, the corresponding whole search words in the acquisition website can be by WD System is obtained.By obtaining search word and the corresponding website visitation data of search word, by relevant search word Store in preset storage location, so as to improve search efficiency.
202nd, the mapping relations that access between behavioral data identical each search word of setting up a web site simultaneously are preserved In the preset storage location.
Wherein, the mapping relations are that a search word can trigger one or more pages of click URL Address a, page URL address can also correspond to one or more search words, and the embodiment of the present invention is not It is specifically limited.For example, search word is home-made cellphone, the page URL addresses for triggering clicking operation are Www.xiaomi.com, www.huawei.com, search word are mobile phone, trigger the page of clicking operation URL addresses www.iphone.com, www.huawei.com, search word are domestic digital product, are touched The page URL addresses of clicking operation are sent out for www.xiaomi.com, www.zhongxing.com, i.e., Home-made cellphone is relevant search word with domestic digital product, and home-made cellphone is relevant search word with mobile phone.
For the embodiment of the present invention, can also include before step 202:Judge website visiting behavior number According in identical each search word, if there is identical search word;If in the presence of and same search word Corresponding website visiting behavioral data is identical, then obtaining any one from the identical search word searches Rope word.For example, 2 search words for obtaining are shopping, page URL addresses are similarly Www.taobao.com, an optional search word and page URL addresses corresponding with search word are set up and are reflected Relation is penetrated, so as to store in preset storage location.By setting up search word and accessing reflecting for behavioral data Relation is penetrated, it is quick to search relevant search word corresponding with search word, so as to improve search efficiency.
203rd, web site contents information inquiry instruction is received.
Wherein, search word is carried in the query statement.Wherein, the reception web site contents information The search word during web site contents information inquiry is instructed can be received by WD systems.
204th, judge whether preserve relevant search corresponding with the search word in preset storage location Word.
For the embodiment of the present invention, it is corresponding that the preset storage location preserves different search word difference Relevant search word, the corresponding website visiting behavioral data of search word net corresponding with relevant search word Access behavioral data of standing is identical, wherein, the website visiting behavioral data includes the access that user accesses Page URL, the relevant search word can be one, multiple or set, and the embodiment of the present invention is not done to be had Body is limited.
If preserving relevant search word corresponding with the search word in the 205, judging preset storage location, The corresponding relevant search word of the search word is then shown on page preset position.
Wherein, can be the lower right corner, the lower left corner of the page, the present invention on the preset position of the page Embodiment is not specifically limited.
For the embodiment of the present invention, can also include before step 205:From the relevant search word The relevant search word more than or equal to preset similarity with the search word acceptation similarity is obtained, wherein, Similarity can be part of speech, word number etc., and the embodiment of the present invention is not specifically limited.For example, search word Be home-made cellphone, preset similarity be word number, relevant search word be domestic number, millet, Huawei, Native country mobile phone, then obtain big domestic digital, the native country mobile phone of word number similarity and searched as the correlation recommended Rope word.
For the embodiment of the present invention, step 205 is specifically as follows:Sieve is shown on page preset position The relevant search word after choosing, wherein, the relevant search word after the screening is that preferential recommendation is similar The big relevant search word of degree.For example, relevant search word is altogether 5, the big search word of similarity is met Be 3, then 3 search words that preferential recommendation similarity reaches.For another example, if screening after relevant search The search word of preset similarity is not met in word, it is pre- that ungratified search word is simultaneously displayed on into the page In seated position.The method that relevant search word is screened by comparing similarity carries out recommendation search word, so that Improve search efficiency.
For the embodiment of the present invention, can also include before step 205:If judging preset storage location In without corresponding with search word relevant search word is preserved, then pushed according to clustering algorithm, And by search word website visiting behavioral data storage corresponding with the search word in preset storage position In putting, corresponding mapping relations are set up.
For the embodiment of the present invention, specific application scenarios can be with as follows, but not limited to this, bag Include:Obtain the corresponding whole search words in certain website, news, same day circular, personnel's brief introduction, president, Corresponding page URL addresses be www.zf.zhengzhixinwen.com, www.zf.tongbao.com, Www.zhangsan.com, www.zhangsan.com, personnel's brief introduction are relevant search word with president, By all search words and the corresponding page URL addresses storage of search word in preset storage location, if connecing Search word in the query statement received is leader, and the page URL addresses that correspondence is clicked on are Www.zhangsan.com, then the result president after relevant search word is screened according to similarity is in the page The lower right corner shown;If the search word in the query statement for receiving is to be transferred to another post, corresponding page URL Address is www.zf.diaozhi.com, will be transferred to another post and is deposited jointly with corresponding page URL addresses of being transferred to another post Storage is in preset storage location.
The method for pushing of another site search word provided in an embodiment of the present invention, receives in website first Hold information inquiry instruction, search word is carried in the query statement;Judge be in preset storage location No to preserve relevant search word corresponding with the search word, the preset storage location preserves difference Search word distinguishes corresponding relevant search word, the corresponding website visiting behavioral data of the search word and phase Close the corresponding website visiting behavioral data of search word identical;If in the presence of aobvious on page preset position Show the corresponding relevant search word of the search word.With the relevant search word for being obtained using clustering algorithm at present It is defined to search word related on word to compare, website visiting behavioral data of the present invention according to user Search word is pushed, so as to improve the push precision of site search word.
The device embodiment is corresponding with preceding method embodiment, and for ease of reading, present apparatus embodiment is not The detail content in preceding method embodiment is repeated one by one again, it should be understood that the present embodiment In device can correspond to the full content that realize in preceding method embodiment.
Further, implementing as method shown in Fig. 1, the embodiment of the present invention provides a kind of net Stand the pusher of search word, as shown in figure 3, described device can include:Receiving unit 31, sentence Disconnected unit 32, display unit 33.
Receiving unit 31, for receiving web site contents information inquiry instruction, carries in the query statement There is search word;
Judging unit 32, for judging whether preserve corresponding with the search word in preset storage location Relevant search word, the preset storage location preserves different search words and distinguishes corresponding relevant search Word, the corresponding website visiting behavioral data of search word website visiting row corresponding with relevant search word For data are identical;
Display unit 33, if for judging unit 32 judge to preserve in preset storage location with it is described The corresponding relevant search word of search word, then show the corresponding phase of the search word on page preset position Close search word.
A kind of pusher of site search word provided in an embodiment of the present invention, receives web site contents first Information inquiry is instructed, and search word is carried in the query statement;Judge in preset storage location whether Relevant search word corresponding with the search word is preserved, the preset storage location is preserved difference and searched Rope word distinguishes corresponding relevant search word, the corresponding website visiting behavioral data of the search word to it is related The corresponding website visiting behavioral data of search word is identical;If in the presence of the display on page preset position The corresponding relevant search word of the search word.It is equal with the relevant search word for being obtained using clustering algorithm at present It is defined to search word related on word to compare, the present invention is pushed away according to the website visiting behavioral data of user Search word is sent, so as to improve the push precision of site search word.
The device embodiment is corresponding with preceding method embodiment, and for ease of reading, present apparatus embodiment is not The detail content in preceding method embodiment is repeated one by one again, it should be understood that the present embodiment In device can correspond to the full content that realize in preceding method embodiment.
Further, implementing as method shown in Fig. 2, the embodiment of the present invention provides another The pusher of site search word, as shown in figure 4, described device can include:Receiving unit 41, Judging unit 42, display unit 43, acquiring unit 44, set up unit 45.
Receiving unit 41, for receiving web site contents information inquiry instruction, carries in the query statement There is search word;
Judging unit 42, for judging whether preserve corresponding with the search word in preset storage location Relevant search word, the preset storage location preserves different search words and distinguishes corresponding relevant search Word, the corresponding website visiting behavioral data of search word website visiting row corresponding with relevant search word For data are identical;
Display unit 43, if for judging unit 42 judge to preserve in preset storage location with it is described The corresponding relevant search word of search word, then show the corresponding phase of the search word on page preset position Close search word.
Further, described device also includes:
Acquiring unit 44, for obtaining the corresponding whole search words in the website and each search word pair The website visiting behavioral data answered;
Unit 45 is set up, reflecting between behavioral data identical each search word is accessed for setting up a web site Penetrate relation and be stored in the preset storage location.
The judging unit 42, in being additionally operable to judge website visiting behavioral data identical each search word, With the presence or absence of identical search word;
The acquiring unit 44, if judging website visiting behavioral data identical for judging unit 42 In each search word, exist and the corresponding website visiting behavioral data of same search word be identical, then from Any one search word is obtained in the identical search word.
Further, the display unit 43 includes:
The acquiring unit 44, is additionally operable to be obtained from the relevant search word and the search word meaning of a word Relevant search word of the similarity more than or equal to preset similarity;
The display unit 43, specifically for showing the correlation after screening on page preset position Search word.
The pusher of another site search word provided in an embodiment of the present invention, receives in website first Hold information inquiry instruction, search word is carried in the query statement;Judge be in preset storage location No to preserve relevant search word corresponding with the search word, the preset storage location preserves difference Search word distinguishes corresponding relevant search word, the corresponding website visiting behavioral data of the search word and phase Close the corresponding website visiting behavioral data of search word identical;If in the presence of aobvious on page preset position Show the corresponding relevant search word of the search word.With the relevant search word for being obtained using clustering algorithm at present It is defined to search word related on word to compare, website visiting behavioral data of the present invention according to user Search word is pushed, so as to improve the push precision of site search word.
The pusher of the site search word includes processor and memory, above-mentioned receiving unit, sentences Disconnected unit and display unit etc. in memory, are stored as program unit storage by computing device Said procedure unit in memory realizes corresponding function.
Kernel is included in processor, is gone in memory to transfer corresponding program unit by kernel.Kernel can To set one or more, search efficiency is improved by adjusting kernel parameter.
Memory potentially includes the volatile memory in computer-readable medium, random access memory The form such as device (RAM) and/or Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash RAM), memory includes at least one storage chip.
Present invention also provides a kind of computer program product, when being performed on data processing equipment, It is adapted for carrying out the program code of initialization there are as below methods step:Web site contents information inquiry instruction is received, Search word is carried in the query statement;Judge whether to preserve in preset storage location to be searched with described The corresponding relevant search word of rope word, it is corresponding that the preset storage location preserves different search word difference Relevant search word, the corresponding website visiting behavioral data of search word net corresponding with relevant search word Access behavioral data of standing is identical;If in the presence of showing search word correspondence on page preset position Relevant search word.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, system, Or computer program product.Therefore, the application can be implemented using complete hardware embodiment, complete software The form of the embodiment in terms of example or combination software and hardware.And, the application can be used at one Or multiple wherein includes the computer-usable storage medium of computer usable program code (including but not Be limited to magnetic disk storage, CD-ROM, optical memory etc.) on the computer program product implemented Form.
The application is with reference to the method according to the embodiment of the present application, equipment (system) and computer program The flow chart and/or block diagram of product is described.It should be understood that can be realized flowing by computer program instructions In each flow and/or square frame and flow chart and/or block diagram in journey figure and/or block diagram Flow and/or square frame combination.Can provide these computer program instructions to all-purpose computer, specially With the processor of computer, Embedded Processor or other programmable data processing devices producing one Machine so that produced by the instruction of computer or the computing device of other programmable data processing devices It is raw to be used to realize in one flow of flow chart or multiple flow and/or block diagram one square frame or multiple side The device of the function of being specified in frame.
These computer program instructions may be alternatively stored in can guide computer or other programmable datas to process In the computer-readable memory that equipment works in a specific way so that storage is deposited in the computer-readable Instruction in reservoir is produced and includes the manufacture of command device, and command device realization is in flow chart one The function of being specified in flow or multiple one square frame of flow and/or block diagram or multiple square frames.
These computer program instructions can also be loaded into computer or other programmable data processing devices On so that series of operation steps is performed on computer or other programmable devices to produce computer The treatment of realization, so as to the instruction performed on computer or other programmable devices is provided for realizing Specified in one flow of flow chart or multiple one square frame of flow and/or block diagram or multiple square frames The step of function.
In a typical configuration, computing device include one or more processors (CPU), input/ Output interface, network interface and internal memory.
Memory potentially includes the volatile memory in computer-readable medium, random access memory The form such as device (RAM) and/or Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash RAM).Memory is the example of computer-readable medium.
Computer-readable medium includes that permanent and non-permanent, removable and non-removable media can be with Information Store is realized by any method or technique.Information can be computer-readable instruction, data knot Structure, the module of program or other data.The example of the storage medium of computer includes, but are not limited to phase Become internal memory (PRAM), static RAM (SRAM), dynamic random access memory (DRAM), other kinds of random access memory (RAM), read-only storage (ROM), electricity can Erasable programmable read-only memory (EPROM) (EEPROM), fast flash memory bank or other memory techniques, read-only light Disk read-only storage (CD-ROM), digital versatile disc (DVD) or other optical storages, magnetic Cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus or any other non-transmission medium, Can be used to store the information that can be accessed by a computing device.Defined according to herein, computer-readable Medium does not include temporary computer readable media (transitory media), such as data-signal and load of modulation Ripple.
Embodiments herein is these are only, the application is not limited to.For this area skill For art personnel, the application can have various modifications and variations.It is all spirit herein and principle it Interior made any modification, equivalent substitution and improvements etc., should be included in claims hereof model Within enclosing.

Claims (10)

1. a kind of method for pushing of site search word, it is characterised in that including:
Web site contents information inquiry instruction is received, search word is carried in the query statement;
Judge whether preserve relevant search word corresponding with the search word, institute in preset storage location State preset storage location and preserve different search words and distinguish corresponding relevant search word, the search word pair The website visiting behavioral data website visiting behavioral data corresponding with relevant search word answered is identical;
If in the presence of showing the corresponding relevant search word of the search word on page preset position.
2. the method for pushing of site search word according to claim 1, it is characterised in that described Before receiving web site contents information inquiry instruction, methods described also includes:
Obtain the website visiting behavior corresponding with each search word of the corresponding whole search words in the website Data;
The mapping relations that access between behavioral data identical each search word of setting up a web site simultaneously are stored in institute State preset storage location.
3. the method for pushing of site search word according to claim 2, it is characterised in that set up Mapping relations between website visiting behavioral data identical each search word are simultaneously stored in described preset deposit Before storage space is put, methods described also includes:
In judging website visiting behavioral data identical each search word, if there is identical search word;
If in the presence of and the corresponding website visiting behavioral data of same search word is identical, from described identical Search word in obtain any one search word.
4. the method for pushing of site search word according to claim 1, it is characterised in that described Before the corresponding relevant search word of the search word is shown on page preset position, methods described is also wrapped Include:
Obtained from the relevant search word and be more than or equal to preset phase with the search word acceptation similarity Like the relevant search word of degree;
It is described to show that the corresponding relevant search word of the search word includes on page preset position:
The relevant search word after screening is shown on page preset position.
5. the method for pushing of the site search word according to claim any one of 1-4, its feature exists In, website visiting behavioral data is the corresponding Search Results of search word, the page of clicking operation is triggered URL addresses.
6. a kind of pusher of site search word, it is characterised in that including:
Receiving unit, for receiving web site contents information inquiry instruction, carries in the query statement Search word;
Judging unit, for judging whether preserve corresponding with the search word in preset storage location Relevant search word, the preset storage location is preserved different search words and distinguishes corresponding relevant search word, The corresponding website visiting behavioral data of search word website visiting behavior number corresponding with relevant search word According to identical;
Display unit, if judging to be preserved and the search in preset storage location for judging unit The corresponding relevant search word of word, then show that the corresponding correlation of the search word is searched on page preset position Rope word.
7. the pusher of site search word according to claim 6, it is characterised in that described Device also includes:
Acquiring unit, it is corresponding with each search word for obtaining the corresponding whole search words in the website Website visiting behavioral data;
Unit is set up, the mapping between behavioral data identical each search word is accessed for setting up a web site Relation is simultaneously stored in the preset storage location.
8. the pusher of site search word according to claim 7, it is characterised in that
The judging unit, in being additionally operable to judge website visiting behavioral data identical each search word, With the presence or absence of identical search word;
The acquiring unit, if being additionally operable to judging unit judges that website visiting behavioral data identical is each In individual search word, exist and the corresponding website visiting behavioral data of same search word is identical, then from institute State and obtain any one search word in identical search word.
9. the pusher of site search word according to claim 6, it is characterised in that
The acquiring unit, is additionally operable to be obtained from the relevant search word and the search word meaning of a word phase Relevant search word like degree more than or equal to preset similarity;
The display unit, specifically for showing that the correlation after screening is searched on page preset position Rope word.
10. the pusher of the site search word according to claim any one of 6-9, its feature exists In, the website visiting behavioral data is the corresponding Search Results of search word, triggering clicking operation Page URL addresses.
CN201510772135.4A 2015-11-12 2015-11-12 Pushing method and device for website search term Pending CN106708843A (en)

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