CN106682930A - Data processing method and device - Google Patents
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- CN106682930A CN106682930A CN201510767459.9A CN201510767459A CN106682930A CN 106682930 A CN106682930 A CN 106682930A CN 201510767459 A CN201510767459 A CN 201510767459A CN 106682930 A CN106682930 A CN 106682930A
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Abstract
The invention discloses a data processing method and device. The method comprises the following steps: obtaining first arriving rate, second arriving rate and first overlapping ratio; carrying out calculation according to the first arriving rate, the second arriving rate and the first overlapping ratio to obtain correction parameters; detecting third arriving rate and fourth arriving rate; carrying out calculation according to the third arriving rate and the fourth arriving rate to obtain second overlapping ratio, wherein the second overlapping ratio is ratio of the number of people watching a target advertisement on a first media platform and a second media platform to the total number of people of preset population when serving an event of watching the target advertisement on the first media platform and an event of watching the target advertisement on the second media platform as mutually-independent events; and carrying out correction on the second overlapping ratio through the correction parameters to obtain corrected overlapping ratio. The technical problem that the overlapping ratio calculated in the prior art is not accurate is solved.
Description
Technical field
The application is related to data processing field, in particular to a kind of data processing method and device.
Background technology
When advertiser throws in advertisement on different media platforms, not only it should be understood that the advertisement played on each media platform
Reach rate, in addition it is also necessary to understand and the advertisement number ratio played, i.e., different media all watched on different media platforms
The Duplication of the advertisement of broadcasting is watched between platform.
In prior art, typically will watch that the event of advertisement, as independent event, is being obtained between different media platforms
Advertisement on each media platform is reached after rate, is up to rate multiplication and is obtained above-mentioned Duplication, however, many data
Performance be not independent event, for example:Certain advertisement internet reach rate and on television reach rate.Because
The hobby of user is different, if so the program category thrown in internet with TV is similar, watching TV wide
The user of announcement sees that on the internet the probability of this advertisement is increased (because the reason for liking, in internet and electricity
It is bigger depending on the possibility of upper viewing same program type), so as to cause prior art in the calculated Duplication of institute forbidden
Really.
For above-mentioned problem, effective solution is not yet proposed at present.
The content of the invention
The embodiment of the present application provides a kind of data processing method and device, at least to solve to be calculated in prior art
The inaccurate technical problem of Duplication for arriving.
According to the one side of the embodiment of the present application, there is provided a kind of data processing method, including：Obtain first to reach
Rate, second reach rate and the first Duplication, wherein, described first to reach rate be that default crowd is sampled to investigate
To targeted advertisements reach rate on the first media platform, described second to reach rate be that the default crowd is taken out
The sample targeted advertisements that obtain of investigation reach rate on the second media platform, and first Duplication is described the
The number that the targeted advertisements are watched on one media platform and second media platform accounts for the ratio of sampling total number of persons；
Reach rate, second reach rate and the first Duplication is calculated corrected parameter according to described first；Detect that the 3rd reaches rate
Rate is reached with the 4th, wherein, the described 3rd to reach rate be to watch the targeted advertisements on first media platform
Number accounts for the ratio of the total number of persons of the default crowd, and the described 4th to reach rate be to watch on second media platform
The number of the targeted advertisements accounts for the ratio of the total number of persons of the default crowd；Rate and described are reached according to the described 3rd
Four reach rate is calculated the second Duplication, wherein, second Duplication is will to receive on first media platform
The event for seeing the targeted advertisements and event that the targeted advertisements are watched on second media platform are used as mutually solely
During vertical event, the people that the targeted advertisements are watched on first media platform and second media platform
Number accounts for the ratio of the total number of persons of the default crowd；Second Duplication is modified using the corrected parameter, is obtained
To revised Duplication.
Further, reach rate and the described 4th according to the described 3rd to reach rate and be calculated the second Duplication and include：Will
The event of the targeted advertisements is watched on the first media platform and the targeted advertisements are watched on the second media platform
Event reaches rate and is multiplied by the described 4th and reaches rate and obtain described second and overlaps as separate event, by the described 3rd
Rate.
Further, reach rate, second reach rate and the first Duplication is calculated corrected parameter bag according to described first
Include：Rate being reached by described first and being multiplied by described second and reach rate obtain triple-overlapped rate, wherein, the triple-overlapped rate
It is that the event by the targeted advertisements are watched on the first media platform is sampled in fact-finding process to the default crowd
During with the event of the targeted advertisements is watched on the second media platform as separate event, in first matchmaker
The number that the targeted advertisements are watched on body platform and second media platform accounts for the ratio of sampling total number of persons；Root
The corrected parameter is obtained according to first Duplication and the triple-overlapped rate.
Further, obtaining the corrected parameter according to first Duplication and the triple-overlapped rate includes：By institute
The first Duplication is stated divided by the triple-overlapped rate, proportionality coefficient is obtained；Using the corrected parameter to second weight
Folded rate is modified, and obtaining the revised Duplication includes：Second Duplication is multiplied by into the proportionality coefficient
Obtain the revised Duplication.
Further, first media platform is TV, and second media platform is internet.
According to the another aspect of the embodiment of the present application, a kind of data processing equipment is additionally provided, including：Acquiring unit,
Reach rate, second reach rate and the first Duplication for obtaining first, wherein, described first to reach rate be to presetting people
Group is sampled the targeted advertisements that obtain of investigation and reaches rate on the first media platform, and described second to reach rate be to institute
State default crowd and be sampled the targeted advertisements that obtain of investigation and reach rate on the second media platform, described first
Duplication is to watch that the number of the targeted advertisements is accounted on first media platform and second media platform
The ratio of sampling total number of persons；First computing unit, for reaching rate, second reaching rate and the first weight according to described first
Folded rate is calculated corrected parameter；Detector unit, reaches rate and the 4th and reaches rate for detection the 3rd, wherein, it is described
3rd to reach rate be that the number that the targeted advertisements are watched on first media platform accounts for total people of the default crowd
Several ratios, the described 4th to reach rate be that the number that the targeted advertisements are watched on second media platform accounts for described
The ratio of the total number of persons of default crowd；Second computing unit, reaches for reaching rate and the described 4th according to the described 3rd
Rate is calculated the second Duplication, wherein, second Duplication is will to watch described on first media platform
The event of targeted advertisements and watch the event of the targeted advertisements as separate thing on second media platform
During part, watch that the number of the targeted advertisements accounts for institute on first media platform and second media platform
State the ratio of the total number of persons of default crowd；Amending unit, for being entered to second Duplication using the corrected parameter
Row amendment, obtains revised Duplication.
Further, second computing unit includes：First computing module, for receiving on the first media platform
See the event of the targeted advertisements and watch the event of the targeted advertisements as separate on the second media platform
Event, reaches rate and is multiplied by the described 4th and reaches rate and obtain second Duplication by the described 3rd.
Further, first computing unit includes：Second computing module, is multiplied by for reaching rate by described first
Described second reaches rate obtains triple-overlapped rate, wherein, the triple-overlapped rate is that the default crowd is sampled
The event of the targeted advertisements will be watched in fact-finding process on the first media platform and institute is watched on the second media platform
When stating the event of targeted advertisements as separate event, in first media platform and second media platform
On watch the targeted advertisements number account for sampling total number of persons ratio；3rd computing module, for according to described
First Duplication and the triple-overlapped rate obtain the corrected parameter.
Further, the 3rd computing module is additionally operable to first Duplication divided by the triple-overlapped rate, is obtained
To proportionality coefficient；Wherein, the amending unit is additionally operable to for second Duplication to be multiplied by the proportionality coefficient and obtains institute
State revised Duplication.
Further, first media platform is TV, and second media platform is internet.
According to the embodiment of the present application, obtain first and reach rate, second reach rate and the first Duplication, reach according to first
Rate, second reach rate and the first Duplication is calculated corrected parameter, and detection the 3rd reaches rate and the 4th and reaches rate, root
Rate and the 4th is reached according to the 3rd to reach rate and be calculated the second Duplication, the second Duplication is repaiied using corrected parameter
Just, revised Duplication is obtained, by entering to actually detected and calculated data with reference to sample investigation data
Row amendment, it is ensured that the accuracy of revised Duplication, solves the calculated Duplication of institute in prior art and is forbidden
True technical problem.
Description of the drawings
Accompanying drawing described herein is used for providing further understanding of the present application, constitutes the part of the application, this Shen
Schematic description and description please does not constitute the improper restriction to the application for explaining the application.In accompanying drawing
In：
Fig. 1 is the flow chart of the data processing method according to the embodiment of the present application；
Fig. 2 is the schematic diagram according to the distribution of the exposure number of the embodiment of the present application；
Fig. 3 is the schematic diagram of the data processing equipment according to the embodiment of the present application.
Specific embodiment
In order that those skilled in the art more fully understand application scheme, below in conjunction with the embodiment of the present application
Accompanying drawing, is clearly and completely described to the technical scheme in the embodiment of the present application, it is clear that described embodiment
The only embodiment of the application part, rather than the embodiment of whole.Based on the embodiment in the application, ability
The every other embodiment that domain those of ordinary skill is obtained under the premise of creative work is not made, all should belong to
The scope of the application protection.
It should be noted that the description and claims of this application and the term " first " in above-mentioned accompanying drawing, "
Two " it is etc. the object for distinguishing similar, without for describing specific order or precedence.It should be appreciated that this
The data that sample is used can be exchanged in the appropriate case, so as to embodiments herein described herein can with except
Here the order beyond those for illustrating or describing is implemented.Additionally, term " comprising " and " having " and they
Any deformation, it is intended that covering is non-exclusive to be included, and for example, contains process, the side of series of steps or unit
Method, system, product or equipment are not necessarily limited to those steps clearly listed or unit, but may include unclear
List or other steps intrinsic for these processes, method, product or equipment or unit.
According to the embodiment of the present application, there is provided a kind of embodiment of the method for data processing method, it should be noted that
The step of flow process of accompanying drawing is illustrated can perform in the such as computer system of one group of computer executable instructions, and
And, although show logical order in flow charts, but in some cases, can be with different from order herein
Perform shown or described step.
Fig. 1 is the flow chart of the data processing method according to the embodiment of the present application, as shown in figure 1, the method include as
Lower step：
Step S102, obtains first and reaches rate, second reaches rate and the first Duplication, wherein, first to reach rate be right
Default crowd is sampled the targeted advertisements that obtain of investigation and reaches rate on the first media platform, and second to reach rate be right
Default crowd is sampled the targeted advertisements that obtain of investigation and reaches rate on the second media platform, the first Duplication be
The number that targeted advertisements are watched on first media platform and the second media platform accounts for the ratio of sampling total number of persons.
In the present embodiment, default crowd is sampled, calculates the first media platform used in sampling number and watch mesh
The number of mark advertisement accounts for the ratio of sampling total number of persons, and as first rate is reached, and calculates the second matchmaker used in sampling number
Body platform watches that the number of targeted advertisements accounts for the ratio of sampling total number of persons, obtains second and reaches rate.First Duplication is to take out
The number proportion of targeted advertisements is watched in sample number on the first media platform and the second media platform.
In the present embodiment, in order that sampling results is more accurate, multiple sampling can also be carried out to default crowd, every time
Sampling calculates respectively first and reaches rate, second reaches rate and the first Duplication, first is then calculated again and reaches the average of rate
Value, first reach the mean value of rate and the mean value of the first Duplication.
Step S104, reaches rate, second reaches rate and the first Duplication is calculated corrected parameter according to first.
The corrected parameter obtained by the first Duplication and triple-overlapped rate, can be divided by triple-overlapped by the first Duplication
Ratio that rate is obtained, or the ratio obtained divided by the first Duplication by triple-overlapped rate, using the corrected parameter
Second Duplication can be modified.
Step S106, detection the 3rd reaches rate and the 4th and reaches rate, wherein, the 3rd to reach rate be in the first media platform
On watch that the number of targeted advertisements accounts for the ratio of the total number of persons of default crowd, the 4th to reach rate be on the second media platform
The number for watching targeted advertisements accounts for the ratio of the total number of persons of default crowd.
Wherein, the 3rd arrival rate is the number that targeted advertisements are watched by monitoring the media platform of use first for obtaining on-line
Account for the ratio of the total number of persons using the first media platform, second to reach rate be by monitoring the matchmaker of use second for obtaining on-line
Body platform watches that the number of targeted advertisements accounts for the ratio of the total number of persons using the second media platform.
Step S108, reaches rate and the 4th and reaches rate and be calculated the second Duplication according to the 3rd, wherein, second overlaps
Rate is that the event of targeted advertisements will be watched on the first media platform and the thing of targeted advertisements is watched on the second media platform
When part is as separate event, the people of targeted advertisements is watched on the first media platform and the second media platform
Number accounts for the ratio of the total number of persons of default crowd.
Second Duplication can the event of targeted advertisements will be watched on the first media platform and on the second media platform
The event of targeted advertisements is watched as separate event, it is calculated flat in the first media platform and the second media
Watch the number accounting of targeted advertisements on platform simultaneously.
Step S110, is modified using corrected parameter to the second Duplication, obtains revised Duplication.
In the embodiment of the present application, first investigation is sampled to default crowd, obtains having seen target on the first media platform
The ratio of advertisement is first to reach rate, and ratio i.e. second arrival rate of this targeted advertisements has been seen in the second media platform,
And not only seen ratio i.e. first Duplication of this targeted advertisements on the first media platform but also on the second media platform.
First is recycled to reach rate, second reach rate and the first Duplication is calculated corrected parameter to the second Duplication, in meter
Calculation is obtained after the second Duplication, and the second Duplication is modified using corrected parameter, obtains revised Duplication,
So, the Duplication for calculating is modified using the data result of sample investigation, it is to avoid the Duplication for calculating is not
Accurate problem.
According to the embodiment of the present application, obtain first and reach rate, second reach rate and the first Duplication, reach according to first
Rate, second reach rate and the first Duplication is calculated corrected parameter, and detection the 3rd reaches rate and the 4th and reaches rate, root
Rate and the 4th is reached according to the 3rd to reach rate and be calculated the second Duplication, the second Duplication is repaiied using corrected parameter
Just, revised Duplication is obtained, by entering to actually detected and calculated data with reference to sample investigation data
Row amendment, it is ensured that the accuracy of revised Duplication, solves the calculated Duplication of institute in prior art and is forbidden
True technical problem.
Preferably, reach rate and the 4th according to the 3rd to reach rate and be calculated the second Duplication and include：Will be in the first media
The event of targeted advertisements is watched on platform and watches the event of targeted advertisements as separate on the second media platform
Event, reaches rate and is multiplied by the 4th and reaches rate and obtain the second Duplication by the 3rd.
In the present embodiment, the second Duplication can the event of targeted advertisements will be watched on the first media platform and
The event of targeted advertisements is watched on two media platforms as separate event, it is calculated in the first media platform
With the number accounting for watching targeted advertisements on the second media platform simultaneously.
Preferably, reach rate, second reach rate and the first Duplication is calculated corrected parameter and includes according to first：By
First reaches rate is multiplied by second and reaches rate and obtain triple-overlapped rate, wherein, triple-overlapped rate is that default crowd is taken out
The event of targeted advertisements will be watched in sample fact-finding process on the first media platform and on the second media platform target is watched
When the event of advertisement is as separate event, on the first media platform and the second media platform target is watched
The number of advertisement accounts for the ratio of sampling total number of persons；Corrected parameter is obtained according to the first Duplication and triple-overlapped rate.
In the embodiment of the present application, by watch on the first media platform in sample survey results targeted advertisements event and
Watch on second media platform the event of targeted advertisements as separate event as two independent events, thus count
Calculation obtains triple-overlapped rate, and triple-overlapped rate here is due to being the event that targeted advertisements are watched on the first media platform
It is calculated as separate event institute with the event that targeted advertisements are watched on the second media platform, therefore,
It is possible and unequal with the first Duplication in sample survey results.
Preferably, obtaining corrected parameter according to the first Duplication and triple-overlapped rate includes：By the first Duplication divided by
Triple-overlapped rate, obtains proportionality coefficient；The second Duplication is modified using corrected parameter, obtains revised overlap
Rate includes：Second Duplication is multiplied by into proportionality coefficient and obtains revised Duplication.
Preferably, after revised Duplication is obtained, the first media platform and the second media can further be calculated
The overall arrival rate of platform, specifically, the 3rd arrival rate and the 4th arrival rate and deduct revised Duplication
Obtain overall arrival rate.
Below with the first media platform as TV, the second media platform is as a example by internet, to be gone out by sample survey：
Ratio i.e. first for having seen this advertisement on TV reaches rate, and ratio i.e. second that this advertisement has been seen in internet reaches
Rate, and seen ratio i.e. first Duplication of this advertisement on TV again in internet.Specifically include：
Step S202, two accountings in investigation result are multiplied, that is, assume to have seen this advertisement on TV and in internet
In seen this advertisement be mutually independent event, calculate its Duplication, i.e. triple-overlapped rate.
Step S204, by the triple-overlapped rate of the calculating in both the first Duplication and step S202 in investigation result
It is divided by, i.e. the first Duplication is the multiple K of triple-overlapped rate.
Step S206, the accounting of two data (the 3rd arrival rate and the 4th arrival rate) in actual count result is multiplied,
Calculate Duplication i.e. the second Duplication when two data accountings are event independent mutually.
Step S208, the Duplication phase that the COEFFICIENT K that investigation result in step S204 is calculated is calculated with step S206
Take advantage of, as through the revised actual Duplication of investigation result.
As shown in Fig. 2 revised Duplication=K* (A*B), wherein, K is the above-mentioned coefficient for calculating, and A is
Three arrival rate (tv exposure number accounts for the ratio of TV total crowd), B is that (internet exposes number to the 4th arrival rate
Account for the ratio of internet total crowd).
Further, the overall arrival rate=A+B-K* (A*B) of TV and internet.
According to the embodiment of the present application, by the coefficient between chance event and survey data accounting, real data is connected to
Conversion relation and survey data between.By dependence investigation result ratio simple in the past, it is optimized for being referred to reality
The ratio of statistics, reduces the risk of investigation result deviation, makes data statistics more accurate.
The embodiment of the present application additionally provides a kind of data processing equipment, and the device can be used for performing the embodiment of the present application
Data processing method, as shown in figure 3, the device includes：Acquiring unit 10, the first computing unit 20, detector unit
30th, the second computing unit 40 and amending unit 50.
Acquiring unit 10 is used to obtaining first and reaches rate, second reaches rate and the first Duplication, wherein, first reaches rate
It is to reach rate on the first media platform to presetting crowd and being sampled the targeted advertisements that obtain of investigation, second reaches rate
It is to reach rate, the first Duplication on the second media platform to presetting crowd and being sampled the targeted advertisements that obtain of investigation
It is that the number that targeted advertisements are watched on the first media platform and the second media platform accounts for the ratio of sampling total number of persons.
In the present embodiment, default crowd is sampled, calculates the first media platform used in sampling number and watch mesh
The number of mark advertisement accounts for the ratio of sampling total number of persons, and as first rate is reached, and calculates the second matchmaker used in sampling number
Body platform watches that the number of targeted advertisements accounts for the ratio of sampling total number of persons, obtains second and reaches rate.First Duplication is to take out
The number proportion of targeted advertisements is watched in sample number on the first media platform and the second media platform.
In the present embodiment, in order that sampling results is more accurate, multiple sampling can also be carried out to default crowd, every time
Sampling calculates respectively first and reaches rate, second reaches rate and the first Duplication, first is then calculated again and reaches the average of rate
Value, first reach the mean value of rate and the mean value of the first Duplication.
First computing unit 20 is used to reach rate, second reach rate and the first Duplication is calculated amendment ginseng according to first
Number.
The corrected parameter obtained by the first Duplication and triple-overlapped rate, can be divided by triple-overlapped by the first Duplication
Ratio that rate is obtained, or the ratio obtained divided by the first Duplication by triple-overlapped rate, using the corrected parameter
Second Duplication can be modified.
Detector unit 30 is used for detection the 3rd and reaches rate and the 4th and reach rate, wherein, the 3rd to reach rate be in the first media
The number that targeted advertisements are watched on platform accounts for the ratio of the total number of persons of default crowd, and the 4th to reach rate be flat in the second media
The number that targeted advertisements are watched on platform accounts for the ratio of the total number of persons of default crowd.
Wherein, the 3rd arrival rate is the number that targeted advertisements are watched by monitoring the media platform of use first for obtaining on-line
Account for the ratio of the total number of persons using the first media platform, second to reach rate be by monitoring the matchmaker of use second for obtaining on-line
Body platform watches that the number of targeted advertisements accounts for the ratio of the total number of persons using the second media platform.
Second computing unit 40 is used to reaching rate and the 4th according to the 3rd and reaches rate and be calculated the second Duplication, wherein,
Second Duplication is that the event of targeted advertisements will be watched on the first media platform and on the second media platform target is watched
When the event of advertisement is as separate event, on the first media platform and the second media platform target is watched
The number of advertisement accounts for the ratio of the total number of persons of default crowd.
Second Duplication can the event of targeted advertisements will be watched on the first media platform and on the second media platform
The event of targeted advertisements is watched as separate event, it is calculated flat in the first media platform and the second media
Watch the number accounting of targeted advertisements on platform simultaneously.
Amending unit 50 is used to be modified the second Duplication using corrected parameter, obtains revised Duplication
In the embodiment of the present application, first investigation is sampled to default crowd, obtains having seen target on the first media platform
The ratio of advertisement is first to reach rate, and ratio i.e. second arrival rate of this targeted advertisements has been seen in the second media platform,
And not only seen ratio i.e. first Duplication of this targeted advertisements on the first media platform but also on the second media platform.
First is recycled to reach rate, second reach rate and the first Duplication is calculated corrected parameter to the second Duplication, in meter
Calculation is obtained after the second Duplication, and the second Duplication is modified using corrected parameter, obtains revised Duplication,
So, the Duplication for calculating is modified using the data result of sample investigation, it is to avoid the Duplication for calculating is not
Accurate problem.
According to the embodiment of the present application, obtain first and reach rate, second reach rate and the first Duplication, reach according to first
Rate, second reach rate and the first Duplication is calculated corrected parameter, and detection the 3rd reaches rate and the 4th and reaches rate, root
Rate and the 4th is reached according to the 3rd to reach rate and be calculated the second Duplication, the second Duplication is repaiied using corrected parameter
Just, revised Duplication is obtained, by entering to actually detected and calculated data with reference to sample investigation data
Row amendment, it is ensured that the accuracy of revised Duplication, solves the calculated Duplication of institute in prior art and is forbidden
True technical problem.
Preferably, the second computing unit includes：First computing module, for target will to be watched on the first media platform
The event of advertisement and watch that the event of targeted advertisements, as separate event, is reached by the 3rd on the second media platform
The 4th being multiplied by rate and reaching rate obtain the second Duplication.
In the present embodiment, the second Duplication can the event of targeted advertisements will be watched on the first media platform and
The event of targeted advertisements is watched on two media platforms as separate event, it is calculated in the first media platform
With the number accounting for watching targeted advertisements on the second media platform simultaneously.
Preferably, the first computing unit includes：Second computing module, for reaching rate by first and being multiplied by second rate is reached
Triple-overlapped rate is obtained, wherein, triple-overlapped rate is that default crowd is sampled in fact-finding process will be in the first media
The event of targeted advertisements is watched on platform and watches the event of targeted advertisements as separate on the second media platform
During event, the number that targeted advertisements are watched on the first media platform and the second media platform accounts for sampling total number of persons
Ratio；3rd computing module, for obtaining corrected parameter according to the first Duplication and triple-overlapped rate.
In the embodiment of the present application, by watch on the first media platform in sample survey results targeted advertisements event and
Watch on second media platform the event of targeted advertisements as separate event as two independent events, thus count
Calculation obtains triple-overlapped rate, and triple-overlapped rate here is due to being the event that targeted advertisements are watched on the first media platform
It is calculated as separate event institute with the event that targeted advertisements are watched on the second media platform, therefore,
It is possible and unequal with the first Duplication in sample survey results.
Preferably, the 3rd computing module is additionally operable to the first Duplication divided by triple-overlapped rate, obtains proportionality coefficient；Its
In, amending unit is additionally operable to for the second Duplication to be multiplied by proportionality coefficient and obtains revised Duplication.
Preferably, after revised Duplication is obtained, the first media platform and the second media can further be calculated
The overall arrival rate of platform, specifically, the 3rd arrival rate and the 4th arrival rate and deduct revised Duplication
Obtain overall arrival rate.
The first media platform can be TV in the embodiment of the present application, and the second media platform can be internet.Can also
It is such as paper media newspaper, or broadcast etc..
The data processing equipment includes processor and memory, above-mentioned acquiring unit 10, the first computing unit 20, inspection
Unit 30, the second computing unit 40 and amending unit 50 etc. are surveyed as program unit storage in memory, by
Reason device performs storage said procedure unit in memory.First reaches rate, second reaches rate, the 3rd reaches in above-mentioned
Rate etc. is reached to rate, the 4th to may be stored in memory.
Kernel is included in processor, is gone in memory to transfer corresponding program unit by kernel.Kernel can arrange one
Or more, correct Duplication by adjusting kernel parameter.
Memory potentially includes the volatile memory in computer-readable medium, random access memory (RAM) and/
Or the form, such as read-only storage (ROM) or flash memory (flash RAM) such as Nonvolatile memory, memory includes at least one
Individual storage chip.
Present invention also provides a kind of embodiment of computer program, when performing on data processing equipment, fits
In the program code for performing initialization there are as below methods step：Obtain first reach rate, second reach rate and first overlap
Rate, wherein, first to reach rate be to be sampled the targeted advertisements that obtain of investigation on the first media platform to presetting crowd
Reach rate, second to reach rate be to be sampled targeted advertisements that investigation obtains on the second media platform to presetting crowd
Reach rate, the first Duplication is the number that targeted advertisements are watched on the first media platform and the second media platform
Account for the ratio of sampling total number of persons；Reach rate, second reach rate and the first Duplication is calculated corrected parameter according to first；
Detect that the 3rd reaches rate and the 4th and reach rate, wherein, the 3rd to reach rate be to watch targeted advertisements on the first media platform
Number account for default crowd total number of persons ratio, the 4th to reach rate be to watch targeted advertisements on the second media platform
Number accounts for the ratio of the total number of persons of default crowd；Rate and the 4th is reached according to the 3rd to reach rate and be calculated the second Duplication,
Wherein, the second Duplication be by watch on the first media platform targeted advertisements event and on the second media platform receive
When seeing the event of targeted advertisements as separate event, watch on the first media platform and the second media platform
To targeted advertisements number account for default crowd total number of persons ratio；The second Duplication is modified using corrected parameter,
Obtain revised Duplication.
Above-mentioned the embodiment of the present application sequence number is for illustration only, does not represent the quality of embodiment.
In above-described embodiment of the application, the description to each embodiment all emphasizes particularly on different fields, and does not have in certain embodiment
The part of detailed description, may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed technology contents, other can be passed through
Mode realize.Wherein, device embodiment described above is only schematic, such as division of described unit,
Can be a kind of division of logic function, can there is other dividing mode, such as multiple units or component when actually realizing
Can with reference to or be desirably integrated into another system, or some features can be ignored, or not perform.It is another, institute
The coupling each other for showing or discussing or direct-coupling or communication connection can be by some interfaces, unit or mould
The INDIRECT COUPLING of block or communication connection, can be electrical or other forms.
The unit as separating component explanation can be or may not be it is physically separate, it is aobvious as unit
The part for showing can be or may not be physical location, you can with positioned at a place, or can also be distributed to
On multiple units.Some or all of unit therein can be according to the actual needs selected to realize this embodiment scheme
Purpose.
In addition, each functional unit in the application each embodiment can be integrated in a processing unit, it is also possible to
It is that unit is individually physically present, it is also possible to which two or more units are integrated in a unit.It is above-mentioned integrated
Unit both can be realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.
If the integrated unit is realized and as independent production marketing or when using using in the form of SFU software functional unit,
During a computer read/write memory medium can be stored in.Based on such understanding, the technical scheme essence of the application
On all or part of prior art is contributed part in other words or the technical scheme can be with software product
Form is embodied, and the computer software product is stored in a storage medium, including some instructions are used so that one
Platform computer equipment (can be personal computer, server or network equipment etc.) performs each embodiment institute of the application
State all or part of step of method.And aforesaid storage medium includes：USB flash disk, read-only storage (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), portable hard drive, magnetic disc or CD
Etc. it is various can be with the medium of store program codes.
The above is only the preferred embodiment of the application, it is noted that for the ordinary skill people of the art
For member, on the premise of without departing from the application principle, some improvements and modifications can also be made, these improve and moisten
Decorations also should be regarded as the protection domain of the application.
Claims (10)
1. a kind of data processing method, it is characterised in that include：
Obtain first reach rate, second reach rate and the first Duplication, wherein, described first to reach rate be to pre-
If crowd is sampled investigation, the targeted advertisements that obtain reach rate on the first media platform, and described second reaches
Rate is that the targeted advertisements the reaching on the second media platform that investigation is obtained is sampled to the default crowd
Rate, first Duplication is to watch described on first media platform and second media platform
The number of targeted advertisements accounts for the ratio of sampling total number of persons；
Reach rate, described second reach rate and first Duplication is calculated corrected parameter according to described first；
Detect that the 3rd reaches rate and the 4th and reach rate, wherein, the described 3rd to reach rate be flat in first media
The number that the targeted advertisements are watched on platform accounts for the ratio of the total number of persons of the default crowd, and the described 4th reaches rate
It is that the number that the targeted advertisements are watched on second media platform accounts for the ratio of the total number of persons of the default crowd
Example；
Rate and the described 4th is reached according to the described 3rd to reach rate and be calculated the second Duplication, wherein, described
Two Duplication are the event of the targeted advertisements will to be watched on first media platform and in second media
When the event of the targeted advertisements is watched on platform as separate event, in first media platform and
The number that the targeted advertisements are watched on second media platform accounts for the ratio of the total number of persons of the default crowd
Example；
Second Duplication is modified using the corrected parameter, obtains revised Duplication.
2. method according to claim 1, it is characterised in that reach rate and the described 4th according to the described 3rd and reach
Rate is calculated the second Duplication to be included：
The event of the targeted advertisements will be watched on the first media platform and watches on the second media platform described
The event of targeted advertisements reaches rate and is multiplied by the described 4th and reaches rate and obtains as separate event, by the described 3rd
To second Duplication.
3. method according to claim 1, it is characterised in that reach rate, described second reach according to described first
Rate and first Duplication are calculated corrected parameter and include：
Rate being reached by described first and being multiplied by described second and reach rate obtain triple-overlapped rate, wherein, described is triple
Folded rate is that the default crowd is sampled in fact-finding process to watch that the target is wide on the first media platform
The event of announcement and when the event of the targeted advertisements is watched on the second media platform as separate event,
Watch that the number of the targeted advertisements accounts for sampling on first media platform and second media platform
The ratio of total number of persons；
The corrected parameter is obtained according to first Duplication and the triple-overlapped rate.
4. method according to claim 3, it is characterised in that
Obtaining the corrected parameter according to first Duplication and the triple-overlapped rate includes：By described first
Duplication obtains proportionality coefficient divided by the triple-overlapped rate；
Second Duplication is modified using the corrected parameter, obtains the revised Duplication bag
Include：Second Duplication is multiplied by into the proportionality coefficient and obtains the revised Duplication.
5. method according to any one of claim 1 to 4, it is characterised in that first media platform is electricity
Depending on second media platform is internet.
6. a kind of data processing equipment, it is characterised in that include：
Acquiring unit, reaches rate, second reaches rate and the first Duplication for obtaining first, wherein, described the
One to reach rate be to reach rate on the first media platform to presetting crowd and being sampled the targeted advertisements that obtain of investigation,
Described second to reach rate be that the targeted advertisements that obtain of investigation are sampled to the default crowd in the second media
Rate is reached on platform, first Duplication is on first media platform and second media platform
The number for watching the targeted advertisements accounts for the ratio of sampling total number of persons；
First computing unit, for according to described first reach rate, described second reach rate and it is described first overlap
Rate is calculated corrected parameter；
Detector unit, reaches rate and the 4th and reaches rate for detection the 3rd, wherein, the described 3rd reach rate be
The number that the targeted advertisements are watched on first media platform accounts for the ratio of the total number of persons of the default crowd,
Described 4th to reach rate be that the number that the targeted advertisements are watched on second media platform accounts for the default people
The ratio of the total number of persons of group；
Second computing unit, reaches rate and is calculated the second weight for reaching rate and the described 4th according to the described 3rd
Folded rate, wherein, second Duplication is that the thing of the targeted advertisements will be watched on first media platform
Part and when the event of the targeted advertisements is watched on second media platform as separate event,
The number that the targeted advertisements are watched on first media platform and second media platform accounts for described pre-
If the ratio of the total number of persons of crowd；
Amending unit, for being modified to second Duplication using the corrected parameter, after being corrected
Duplication.
7. device according to claim 6, it is characterised in that second computing unit includes：
First computing module, for the event of the targeted advertisements being watched on the first media platform and second
Watch that the event of the targeted advertisements, as separate event, reaches rate and take advantage of by the described 3rd on media platform
Rate is reached with the described 4th obtain second Duplication.
8. device according to claim 6, it is characterised in that first computing unit includes：
Second computing module, for reaching rate by described first and being multiplied by described second and reach rate triple-overlapped rate is obtained,
Wherein, the triple-overlapped rate is that the default crowd is sampled in fact-finding process will be in the first media platform
On watch the event of the targeted advertisements and watch the event of the targeted advertisements as phase on the second media platform
Mutually during independent event, on first media platform and second media platform target is watched
The number of advertisement accounts for the ratio of sampling total number of persons；
3rd computing module, for obtaining the amendment ginseng according to first Duplication and the triple-overlapped rate
Number.
9. device according to claim 8, it is characterised in that
3rd computing module is additionally operable to first Duplication divided by the triple-overlapped rate, obtains ratio
Coefficient；
Wherein, the amending unit is additionally operable to for second Duplication to be multiplied by the proportionality coefficient and obtains described repairing
Duplication after just.
10. the device according to any one of claim 6 to 9, it is characterised in that first media platform is electricity
Depending on second media platform is internet.
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