CN106658087A - Method and device for calculating television station influence index based on new media - Google Patents

Method and device for calculating television station influence index based on new media Download PDF

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Publication number
CN106658087A
CN106658087A CN201610847781.7A CN201610847781A CN106658087A CN 106658087 A CN106658087 A CN 106658087A CN 201610847781 A CN201610847781 A CN 201610847781A CN 106658087 A CN106658087 A CN 106658087A
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Prior art keywords
index
influence power
program
station
channel
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孔畅
张旭
王磊
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Neusoft Corp
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Neusoft Corp
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computer Graphics (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)

Abstract

The invention discloses a method and a device for calculating a television station influence index based on mew media, relates to the technical field of new media and mainly aims to solve a problem that traditional television rating cannot effectively evaluate the influence of a television station in diversified new media channels. The method comprises the steps of determining evaluation indexes of programs, channels and hosts of the television station on the new media; performing standardization processing on evaluation elements contained in the evaluation indexes, and calculating a program influence comprehensive index of each program, a channel influence comprehensive index of each channel and a figure influence comprehensive index of each host on the new media; calculating a program influence average index, a channel influence average index and a figure influence average index of the television station according to the program influence comprehensive indexes, the channel influence comprehensive indexes and the figure influence comprehensive indexes; and summing the program influence average index, the channel influence average index and the figure influence average index of the television station to acquire a television station influence index of the television station on the new media. The method and the device are mainly used for performing evaluation on the new media influence of the television station.

Description

TV station's influence index calculation method and device based on new media
Technical field
The present invention relates to New Media Technology field, more particularly to a kind of TV station's influence index meter based on new media Calculate method and device.
Background technology
TV media is a kind of news media of extensively and profoundly people daily life, and it can not only reflect the people's Cry, and the people can be guided to be supervised by public opinionus, therefore with distinct cyber culture communication function.But with The progress in epoch, in addition to TV media, increasing new media is established, and for example broadcasting and TV mechanism in various places all accelerates new matchmaker Body propagates the pace of construction of platform, and the broadcasting media platform such as Network TV Station, cell-phone customer terminal is proposed one after another, accelerates microblogging The propagation of wechat is promoted.
TV audience rating refers to the number (or family's amount) that certain television channel (or certain TV programme) is watched in a certain period Account for the percentage of televiewer's total number of persons (or family's amount).In the epoch with TV media as main flow, by the tradition of TV station Audience ratings just can be used for assessing the influence power of TV station, that is, TV station is in the influence power of TV media channel；But with Appearance and the prosperity of new media, traditional audience ratings of TV station is often difficult to shadow of the accurate evaluation TV station in new media channel Ring power.The especially diversification of new media, TV station various new medias combined influence power how on earth, at present not one Individual effective solution.
The content of the invention
In view of this, the present invention proposes a kind of TV station's influence index calculation method based on new media and device, Main purpose is that TV audience rating traditional under the new media channel for solving diversification cannot effectively assess TV station's influence power Problem.
According to the first aspect of the invention, the invention provides a kind of TV station's influence index meter based on new media Calculation method, including：
The evaluation index of the program, channel and host of TV station on new media is determined respectively；
Evaluation index is included assessment element numerical value be standardized, and by standardization result with comment The weight for estimating index combines, and calculates each program, each channel and each host of the TV station on new media Program influence power composite index, channel influence power composite index and personage's influence power composite index；
Program influence power composite index, the channel influence power composite index of each channel and each master according to each program Personage's influence power composite index of people is held, the program influence power average index of the TV station, channel influence power is calculated and is averagely referred to Number and personage's influence power average index；
With reference to program influence power weight, channel influence power weight and personage's influence power weight, the program to the TV station Influence power average index, channel influence power average index and personage's influence power average index are sued for peace, and obtain the TV station TV station's influence index on new media.
Specifically, the standardization includes：Numerical value to assessing element carries out the computing of logarithmic function Ln (P), its Middle P is the numerical value for assessing element.
Specifically, the evaluation index includes at least following one kind：
Propagate index, audient's index, interactive index, into long pointer, refer to index, concern index, cover index.
Specifically, in the evaluation index, propagating the assessment element of index includes：It is average daily to issue number, daily original Cloth number, daily push number, average daily video-on-demand times, highest video-on-demand times；
The assessment element of audient's index includes：Average daily number, the highest of reading reads number；
The assessment element of interactive index includes：Average daily forwarding number, average daily thumb up number, daily comment on number, equal piece thumb up number, most High thumb up number, highest comment number；
Assessment element into long pointer includes：Issue amount increases by a year-on-year basis, thumb up amount increases by a year-on-year basis, program request amount increases by a year-on-year basis, Comment amount increases by a year-on-year basis, forwards+and thumb up+comment number increases by a year-on-year basis；
Referring to the assessment element of index includes：Daily refer to that number, highest refer to number；
The assessment element of concern index includes：Average daily concern number of times, highest concern number of times；
Covering the assessment element of index includes：Average daily number, the highest of covering covers number.
Specifically, according to each program program influence power composite index, the channel influence power composite index of each channel With personage's influence power composite index of each host, calculating the program influence power average index of the TV station, channel affects Power average index and personage's influence power average index, including：
It is total divided by program after suing for peace to the program influence power composite index of each program with reference to the weight of each program Number, obtains the program influence power average index of the TV station；
It is total divided by channel after suing for peace to the channel influence power composite index of each channel with reference to the weight of each channel Number, obtains the channel influence power average index of the TV station；
Divided by host's sum after suing for peace to personage's influence power composite index of each host, the TV is obtained Personage's influence power average index of platform.
Specifically, with reference to program influence power weight, channel influence power weight and personage's influence power weight, to the TV station Program influence power average index, channel influence power average index and personage's influence power average index sued for peace, obtain described TV station influence index of the TV station on new media includes：
TV station influence index of the TV station on new media is calculated according to following formula：TV station's influence power refers to The channel influence power average index * channel of the program influence power average index * program influence power weight+TV station of number=TV station Personage's influence power average index * personage's influence power weight of influence power weight+TV station.
According to the second aspect of the invention, the invention provides a kind of TV station's influence index meter based on new media Device is calculated, including：
Determining unit, for determining the evaluation index of program, channel and the host of TV station on new media respectively；
Influence power composite index computing unit, the numerical value of the assessment element for being included to evaluation index is standardized Process, and by standardization result in combination with the weight of evaluation index, calculate each program, each frequency of the TV station Program influence power composite index on new media of road and each host, channel influence power composite index and personage's influence power are comprehensive Hop index；
Influence power average index computing unit, for according to program influence power composite index, each channel of each program Channel influence power composite index and each host personage's influence power composite index, calculating the program of the TV station affects Power average index, channel influence power average index and personage's influence power average index；
Influence index computing unit, for reference to program influence power weight, channel influence power weight and personage's influence power Weight, the program influence power average index, channel influence power average index and personage's influence power average index to the TV station Sued for peace, obtained TV station influence index of the TV station on new media.
Specifically, the influence power composite index computing unit is used for the numerical value to assessing element carries out logarithmic function Ln (P) computing, wherein P are the numerical value for assessing element.
Specifically, the evaluation index for determining in the determining unit includes at least following one kind：
Propagate index, audient's index, interactive index, into long pointer, refer to index, concern index, cover index.
Specifically, in the evaluation index for determining in the determining unit, propagating the assessment element of index includes：Day Issue number, average daily original issue number, daily push number, average daily video-on-demand times, highest video-on-demand times；
The assessment element of audient's index includes：Average daily number, the highest of reading reads number；
The assessment element of interactive index includes：Average daily forwarding number, average daily thumb up number, daily comment on number, equal piece thumb up number, most High thumb up number, highest comment number；
Assessment element into long pointer includes：Issue amount increases by a year-on-year basis, thumb up amount increases by a year-on-year basis, program request amount increases by a year-on-year basis, Comment amount increases by a year-on-year basis, forwards+and thumb up+comment number increases by a year-on-year basis；
Referring to the assessment element of index includes：Daily refer to that number, highest refer to number；
The assessment element of concern index includes：Average daily concern number of times, highest concern number of times；
Covering the assessment element of index includes：Average daily number, the highest of covering covers number.
Specifically, the influence power average index computing unit, including：
First computing module, for reference to the weight of each program, entering to the program influence power composite index of each program Divided by program sum after row summation, the program influence power average index of the TV station is obtained；
Second computing module, for reference to the weight of each channel, entering to the channel influence power composite index of each channel Divided by channel number after row summation, the channel influence power average index of the TV station is obtained；
3rd computing module, for after suing for peace to personage's influence power composite index of each host divided by host Sum, obtains personage's influence power average index of the TV station.
Specifically, the influence index computing unit is used for：
TV station influence index of the TV station on new media is calculated according to following formula：TV station's influence power refers to The channel influence power average index * channel of the program influence power average index * program influence power weight+TV station of number=TV station Personage's influence power average index * personage's influence power weight of influence power weight+TV station.
By above-mentioned technical proposal, a kind of TV station's influence index meter based on new media provided in an embodiment of the present invention Method and device is calculated, by the evaluation index for determining program, the channel and host influence power on new media, to evaluation index institute Comprising assessment element be standardized after calculate each program, each channel, each host influence power comprehensively refer to Number；Then according to program number, channel number, host's number calculating program influence power average index, the channel of TV station Influence power average index and personage's influence power average index；Finally combine program influence power weight, channel influence power weight and people Thing influence power weight, the program influence power average index, channel influence power average index and personage's influence power to TV station is average Index is sued for peace, and obtains TV station influence index of the TV station on new media.Can realize to electricity by the way The new media of television stations affects force estimation, by assessment result it will be seen that TV station new media influence power, it is also possible to understand Between TV station in the across comparison of influence power location.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And can be practiced according to the content of specification, and in order to allow the above and other objects of the present invention, feature and advantage can Become apparent, below especially exemplified by the specific embodiment of the present invention.
Description of the drawings
By the detailed description for reading hereafter preferred embodiment, various other advantages and benefit is common for this area Technical staff will be clear from understanding.Accompanying drawing is only used for illustrating the purpose of preferred embodiment, and is not considered as to the present invention Restriction.And in whole accompanying drawing, it is denoted by the same reference numerals identical part.In the accompanying drawings：
Fig. 1 shows a kind of TV station's influence index calculation method based on new media provided in an embodiment of the present invention Flow chart；
Fig. 2 shows a kind of TV station's influence index computing device based on new media provided in an embodiment of the present invention Composition frame chart；
Fig. 3 shows a kind of TV station's influence index computing device based on new media provided in an embodiment of the present invention Composition frame chart.
Specific embodiment
The exemplary embodiment of the disclosure is described more fully below with reference to accompanying drawings.Although showing this public affairs in accompanying drawing The exemplary embodiment opened, it being understood, however, that may be realized in various forms the disclosure and the enforcement that should not be illustrated here Example is limited.On the contrary, there is provided these embodiments are able to be best understood from the disclosure, and can be by the model of the disclosure Enclose and complete convey to those skilled in the art.
At present, traditional audience ratings of TV is more the impact for assessing TV station in traditional tv media outlets Power, and with the development of new media, traditional audience ratings is not suitable for the influence power for assessing TV station in new media channel.And The new media influence power of existing some TV stations is all based on certain microblogging or micro- of certain program of TV station, TV station What the account of letter was estimated, the new media influence power of one TV station of assessment that this appraisal procedure cannot be overall.
For these reasons, a kind of influence index calculating side of TV station based on new media is embodiments provided Method.As shown in figure 1, the method includes：
101st, the evaluation index of the program, channel and host of TV station on new media is determined respectively.
In recent years, in order to lift the influence power and radiant force of radio and television, various places broadcasting and TV mechanism all accelerates new media biography The pace of construction of platform is broadcast, the broadcasting media platform such as Network TV Station, cell-phone customer terminal is proposed one after another, accelerate microblogging wechat Propagation promote.In this case, the program of TV station, channel and host etc. also establish one after another entering from media for oneself Row publicity and propagation, while also can be publicized and be propagated on other new medias.Due to the species of new media it is varied, and And the evaluation index used during the influence power of assessment program, channel and host on different new medias is likely to difference.Example Such as, for this new media of microblogging, when the influence power of program, channel and host is assessed on microblogging, can be according on microblogging It is estimated about indexs such as program, channel, the propagation condition of the information of host, interactive situation, audient's situations.And for net Matchmaker's (Sina News, Netease's news, Tengxun's news etc.) this new media, assesses the shadow of program, channel and host on net matchmaker When ringing power, above can be carried out about indexs such as program, channel, the concern situation of the information of host and coverage conditions according to net matchmaker Assessment.For these reasons, the embodiment of the present invention needs to determine electricity respectively when influence power of the TV station on new media is assessed Evaluation index of the program, channel and host of television stations on new media.
The numerical value of the assessment element for the 102nd, being included to evaluation index is standardized, and by standardization result In combination with the weight of evaluation index, each program, each channel and each host of the TV station are calculated in new media On program influence power composite index, channel influence power composite index and personage's influence power composite index.
For the same evaluation index on different media, can be indicated by different assessment elements.For example, Propagation index on microblogging, can be by average daily (article or information) number and average daily original (article or information) number issued come table Show；And the propagation index in video website, average daily video-on-demand times and odd-numbered day of the program in each video website can be passed through Highest video-on-demand times are representing.Above-described average daily issue (article or information) number, average daily original (article or information) number, day Video-on-demand times, odd-numbered day highest video-on-demand times are all the assessment elements for propagating index, and only different assessment element correspondences are not Same media.For these reasons, the embodiment of the present invention is when influence power of the program on new media is calculated, in addition it is also necessary to according to section Assessment element and the weight of assessment element that mesh evaluation index in the media is included, calculate section of the program on new media Mesh influence power composite index.
For example, as a example by the program influence power composite index by program A on new media, the corresponding new medias of program A are micro- Rich, wechat, video website, net matchmaker, now need to calculate programs of the program A on microblogging, wechat, video website, net matchmaker respectively Influence power, and the program influence power on this four media is added obtains program influence powers of the program A on new media and comprehensively refer to Number.Wherein, for weight * of each evaluation indexes of the program A on microblogging, the assessment refers to program influence powers of the program A on microblogging The value of the corresponding assessment element of mark, and result of product is added.If evaluation indexes of the program A on microblogging is for propagation index and receives Many indexs, the assessment element for propagating index issues number and average daily original issue number for average daily, and the assessment element of audient's index is day Read number and odd-numbered day highest reads number, then weight * of influence index=propagation indexs of the program A on microblogging is daily issued Weight * that average daily original weight * for issuing number+audient's index of weight * of number+propagation index daily reads number+audient's index is mono- Weight * of weight * (daily issuing number+average daily original issue number)+audient's index of day highest reading number=propagation index is (average daily Read number+odd-numbered day highest and read number).Explanation is needed exist for, due to the numerical values recited very different of different assessment elements, The numerical values reciteds of all assessment elements may not on the same order of magnitude, therefore before being calculated by above-mentioned formula, The numerical value of the assessment element for also needing to include evaluation index is standardized so that result of calculation have it is comparable Property.
In the same manner, it is also possible to calculate program influence powers of the program A on wechat, video website, net matchmaker, and by each new media On program influence power be multiplied by correspondence new media weight after be added, obtain program influence power synthesis of the program A on new media Index.Specially：Program influence power composite index=program A program influence power * microbloggings on microblogging of the program A in new media Program influence power * video websites of program influence power * wechat weight+program As of the weight+program A in wechat in video website Program influence power * net matchmaker weights of the weight+program A on net matchmaker.
103rd, according to each program program influence power composite index, the channel influence power composite index of each channel and each Personage's influence power composite index of individual host, calculates the program influence power average index of the TV station, channel influence power and puts down Equal index and personage's influence power average index.
Due to embodiment of the present invention needs assessment is influence power of the TV station on new media, and the influence power of TV station Can comprehensively weigh in terms of program influence power, channel influence power, personage's influence power three again, therefore ought be obtained by step 102 To the program influence power composite index of each program, the channel influence power composite index of each channel and the personage of each host After influence power composite index, in addition it is also necessary to reference to program number, channel number, host's number, calculate the program of TV station Influence power average index, channel influence power average index and personage's influence power average index.Affected with the program for calculating TV station As a example by power average index, need to be added the program influence power composite index of each program, and divided by program number.Its In, due to the importance difference of different programs, therefore before the program influence power composite index by each program is added, can Further program influence power composite index is multiplied by into program weight.
104th, with reference to program influence power weight, channel influence power weight and personage's influence power weight, to the TV station Program influence power average index, channel influence power average index and personage's influence power average index are sued for peace, and obtain the electricity TV station influence index of the television stations on new media.
As program influence power average index, channel influence power average index and personage that TV station is obtained by step 103 After influence power average index, program influence power weight, channel influence power weight and personage's influence power weight are can be combined with, it is right The program influence power average index of the TV station, channel influence power average index and personage's influence power average index are asked With obtain TV station influence index of the TV station on new media.
A kind of TV station's influence index calculation method based on new media provided in an embodiment of the present invention, by determining section The evaluation index of mesh, the channel and host influence power on new media, the assessment element included to evaluation index carries out standard Change calculates the influence power composite index of each program, each channel, each host after processing；Then according to program number, frequency Road number, host's number are calculating program influence power average index, channel influence power average index and personage's shadow of TV station Ring power average index；Program influence power weight, channel influence power weight and personage's influence power weight are finally combined, to TV station Program influence power average index, channel influence power average index and personage's influence power average index are sued for peace, and obtain TV station TV station's influence index on new media.Can realize that the new media on TV station affects force estimation by the way, By assessment result it will be seen that TV station new media influence power, it is also possible to understand between TV station in the horizontal of influence power Location in contrast.
In order to carry out the evaluation of more comprehensive and system in the influence power of new media channel to TV station, and also to will Different TV stations are intuitively compared in the influence power of new media channel, and the embodiment of the present invention is needed TV station in new media The influence power of channel is quantified, and the index obtained after quantization is representing the new media influence power of TV station.
With the keen competition between the growing of radio and television and each TV station, for a TV station, In order to cater to and attracting spectators to watch, TV station often sets up multiple channels, and each channel can develop multiple programs again；Accordingly , each channel or each program can have respective host again.Therefore, TV station's pouplarity out front or Say that the influence power of TV station, program, channel, host generally with TV station etc. have substantial connection.For these reasons, originally Inventive embodiments when TV station influence power of the TV station in new media channel is assessed, can from the program influence power of TV station, Three aspects of the channel influence power of TV station and personage's influence power of TV station are estimated.Accordingly, exist in calculating TV station During TV station's influence index of new media channel, need first to calculate the program influence index of TV station, the channel of TV station Influence index and personage's influence index of TV station.
Further, because the program of a TV station generally has multiple, and the influence power of different program is generally not Together, it is in fact the program influence power of each program according to TV station therefore when the program influence index of TV station is calculated Composite index is calculating the program influence power average index of TV station.Wherein, for each program, the program can Propagated by different new medias, the program all has certain program influence power on different new medias, therefore, institute Program influence power composite index is stated, a program influence index that COMPREHENSIVE CALCULATING is obtained on different new medias is referred to, referred to as The program influence power composite index of the program.In the same manner, it is in fact according to TV when the channel influence index of TV station is calculated The channel influence power composite index of each channel of platform is calculating the channel influence power average index of TV station；Calculating TV It is in fact personage's influence power composite index of each host according to TV station calculating during personage's influence index of platform Personage's influence power average index of TV station.Its computing formula is as follows：
Explanation is needed exist for, for certain TV station, the TV station not only can play certainly when program is played The program of oneself exploitation, and the program of other TV station's exploitations can be relayed, and the grade of these programs is different, and some are states Family's level channel program, some are city-level channel programs.Therefore, by above-mentioned formula in the program influence power synthesis to each program When index carries out read group total, it is necessary first to which the program influence power composite index of each program is multiplied by into the weight of each program, The weight size of each program determines according to the grade of program, and usual higher grade weighted value is bigger.In the embodiment of the present invention In, the grade of program can be divided according to the administrative grade of ownership.For example, the weighted value of national channel program be 1, it is provincial (overseas) weighted value of channel program be the 0.8, weighted value of city-level channel program be that the 0.3, weighted value of channel program at county level is 0.1.Wherein, above-mentioned weighted value is exemplary illustration, and specific weighted value can sets itself according to demand.Likewise, logical Above-mentioned formula is crossed when the channel influence power composite index to each channel carries out read group total, it is necessary first to by each channel Channel influence power composite index is multiplied by the weight of each channel, and the weight size of each channel determines according to the grade of channel, Generally higher grade weighted value is bigger.In embodiments of the present invention, the grade of channel can be drawn according to the administrative grade of ownership Point.For example, the weighted value of national channel be 1, the weighted value of provincial (overseas) channel be that the 0.8, weighted value of city-level channel is 0.2nd, the weighted value of channel at county level is 0.1.Wherein, above-mentioned weighted value is exemplary illustration, and specific weighted value can basis Demand sets itself.
Due to for program influence power composite index, referring to what program COMPREHENSIVE CALCULATING on different new medias was obtained Influence index, and program new media for being related to when propagating have it is various.Therefore, in the program for calculating a program During influence power composite index, it is necessary first to calculate influence index of the program on different new medias.In the embodiment of the present invention In, the new media corresponding to the program of TV station includes：Microblogging, wechat, video website, net matchmaker.Wherein, the program of a program Program influence power in program influence index on influence power composite index=microblogging weight * microblogging+wechat weight * wechat refers to Program influence index on program influence index in number+video website weight * video website+net matchmaker weight * net matchmaker.Together Reason, the new media corresponding to the channel of the TV station in the embodiment of the present invention includes：Microblogging, wechat, net matchmaker.Wherein, a frequency Channel in channel influence index on the channel influence power composite index in road=microblogging weight * microblogging+wechat weight * wechat Channel influence index on influence index+net matchmaker weight * net matchmaker.The host institute of the TV station in the embodiment of the present invention is right The new media answered includes：Microblogging, wechat, net matchmaker.Wherein, personage's influence power composite index=microblogging weight * of a host Personage on personage's influence index in personage's influence index on microblogging+wechat weight * wechat+net matchmaker weight * net matchmaker Influence index.
Because microblogging weight, wechat weight, video website weight, net matchmaker's weight can be set in advance, therefore in meter Calculate the personage of the program influence power composite index of a program, the channel influence power composite index of channel, host During influence power composite index, need to obtain first program influence power, the channel of the program on different new medias different new Personage influence power of the channel influence power, the host on media on different new medias.Further, different new matchmakers are being calculated During program influence power, channel influence power, personage's influence power on body, in addition it is also necessary to by commenting for the evaluation index on different new medias Estimate unit usually to calculate.Its calculating process is as follows：
As a example by program influence index by program on microblogging, evaluation index of the program on microblogging includes：Propagation refers to Mark, audient's index, interactive index, into long pointer, refer to index.Wherein, propagating the assessment element of index includes：It is average daily to issue (article or information) counts wbds=S/d, average daily original issue number wbos=OS/d；The assessment element of audient's index includes：Daily Read (article or information) and count wbdr=R/d, odd-numbered day highest reads number wbmr=Max { Ri }；The assessment element bag of interactive index Include：Average daily forwarding number wbdt=T/d, average daily thumb up number wbdz=Z/d, average daily comment number wbdc=C/d；Into the assessment of long pointer Element includes：Issue number and increase by (wbfb on a year-on-year basisi-wbfbj)/wbfbj, forwarding+thumb up+comment number increases by (wbhd on a year-on-year basisi- wbhdj)/wbhdj；Referring to the assessment element of index includes：Several wbtj=E/d are daily referred to, highest refers to several wbmj=Max {Ei}.So, the weight * S/d+ of program influence index=propagation index of the program on microblogging propagates weight * of index The weight * T/d+ interaction indexs of the weight * Max { Ri } of weight * R/d+ audient's indexs of OS/d+ audient's indexs+interaction index Weight * (wbfbs of the weight * C/d+ of weight * Z/d+ interaction indexs into long pointeri-wbfbj)/wbfbj+ into weight * of long pointer (wbhdi-wbhdj)/wbhdj+ refer to that the weight * E/d+ of index refers to the weight * Max { Ei } of index.
In above-mentioned computing formula, because the numerical values recited of each assessment element varies, size is not usually same The individual order of magnitude, thus the result for calculating also cannot carry out effective ratio compared with, therefore, in order to avoid result of calculation otherness it is larger, The embodiment of the present invention needs the numerical value to assessing element to be standardized.Specific standardization is to assessing element Numerical value carries out logarithmic function Ln (P) calculating, and P is the numerical value for assessing element so that the numerical values recited of difference assessment element is maintained at On the same order of magnitude, then above-mentioned computing formula is changed into：The power of program influence index=propagation index of the program on microblogging Weight * Ln (R/d)+audient's index of weight * Ln (100*OS/d)+audient's index of weight * Ln (100*S/d)+propagation index Weight * Ln (the 10*Z/d)+interaction index of weight * Ln (the 10*T/d)+interaction index of weight * Ln (Max { Ri })+interaction index Weight * Ln (10*C/d)+into the weight * Ln (100* (wbfb of long pointeri-wbfbj)/wbfbj)+into the weight * Ln of long pointer (100*(wbhdi-wbhdj)/wbhdjThe weight * Ln (100*Max of the weight * Ln (100*E/d) of)+refer to index+refer to index {Ei})。
As a example by program influence index by program in wechat, evaluation index of the program in wechat includes：Propagation refers to Mark, audient's index, interactive index, into long pointer.Wherein, propagating the assessment element of index includes：It is average daily to push number wxdr=S/ d；The assessment element of audient's index includes：Average daily to read number wxdr=R/d, odd-numbered day highest reads number wxmr=Max { Ri }；It is interactive The assessment element of index includes：Average daily thumb up number wbdz=Z/d, equal piece thumb up number wbpz=Z/p, highest thumb up number wbmz= Max{Zi}；Assessment element into long pointer includes：Issue number and increase by (wbfb on a year-on-year basisi-wbfbj)/wbfbj, thumb up increases by a year-on-year basis (wbhdi-wbhdj)/wbhdj.So, the weight * S/d+ of program influence index=propagation index of the program in wechat is received The weight * Z/p of the weight * Z/d+ interaction indexs of the weight * Max { Ri } of weight * R/d+ audient's indexs of many indexs+interaction index The weight * Max { Zi } of+interactive index+into the weight * (wbfb of long pointeri-wbfbj)/wbfbj+ into weight * of long pointer (wbhdi-wbhdj)/wbhdj。
Likewise, in order to avoid result of calculation otherness is larger, the embodiment of the present invention needs the numerical value to assessing element to enter Row standardization, then above-mentioned computing formula be changed into：Weight * of program influence index=propagation index of the program in wechat Weight * of the weight * Ln (Max { Ri }) of weight * Ln (R/d)+audient's index of Ln (100*S/d)+audient's index+interaction index The weight * Ln (10*Max { Zi }) of the weight * Ln (10*Z/p) of Ln (10*Z/d)+interaction index+interaction index+into long pointer Weight * Ln (100* (wbfbi-wbfbj)/wbfbj)+into the weight * Ln (100* (wbhd of long pointeri-wbhdj)/wbhdj)。
As a example by program influence index by program in video website, evaluation index bag of the program in video website Include：Propagate index, interactive index, into long pointer.Wherein, propagating the assessment element of index includes：Program is in each video website Average daily video-on-demand times spdv=V/d, highest video-on-demand times spmv=Max { Vi }；The assessment element of interactive index includes：Program exists The average daily comment number of times spdc=C/d of each video website, highest comment number of times spmc=Max { Ci }；Into the assessment unit of long pointer Element includes：Program request number increases by (spdb on a year-on-year basisi-spdbj)/spdbj, comment on number and increase by (sppl on a year-on-year basisi-spplj)/spplj.Institute So that the weight * V/d+ of program influence index=propagation index of the program in video website propagates the weight * Max of index The weight * Max { Ci } of the weight * C/d+ interaction indexs of { Vi }+interactive index+into the weight * (spdb of long pointeri-spdbj)/ spdbj+ into the weight * (spdb of long pointeri-spdbj)/spdbj。
Likewise, in order to avoid result of calculation otherness is larger, the embodiment of the present invention needs the numerical value to assessing element to enter Row standardization, then above-mentioned computing formula be changed into：Program influence index=propagation index of the program in video website Weight * Ln (the 10*C/d)+interaction of the weight * Ln (Max { Vi }) of weight * Ln (100*V/d)+propagation index+interaction index refers to Target weight * Ln (10*Max { Ci })+into the weight * Ln (100* (spdb of long pointeri-spdbj)/spdbj)+into long pointer Weight * Ln (100* (spdbi-spdbj)/spdbj)。
By taking program influence index of the program on net matchmaker as an example, evaluation index of the program on net matchmaker includes：Concern refers to Mark, covering index.Wherein, paying close attention to the assessment element of index includes：Net matchmaker daily pays close attention to number of times wmdf=F/d, and net matchmaker highest is closed Note number of times wmmf=Max { Fi }；Covering the assessment element of index includes：Net matchmaker daily covers number wmdr=A/d, and net matchmaker's highest is covered Lid number wmmr=Max { Ai }.So, the weight * F/d+ of program influence index=concern index of the program on net matchmaker is closed The weight * A/d+ of weight * Max { the Fi }+covering index of note index covers the weight * Max { Ai } of index.
Likewise, in order to avoid result of calculation otherness is larger, the embodiment of the present invention needs the numerical value to assessing element to enter Row standardization, then above-mentioned computing formula be changed into：Weight * of program influence index=concern index of the program on net matchmaker The power of weight * Ln (the 10*A/d)+covering index of the weight * Ln (Max { Fi }) of Ln (100*F/d)+concern index+covering index Weight * Ln (10*Max { Ai }).
Need exist for explanation, in above-mentioned computing formula assess element numerical value before coefficient, its effect also for The order of magnitude of data is adjusted in calculating process so that result of calculation has comparativity.
Due to being enumerated above the impact for how calculating program on the new medias such as microblogging, wechat, video website, net matchmaker Power, therefore influence power of the program on microblogging, impact of influence power, program of the program in wechat in video website ought be obtained After the influence power of power, program on net matchmaker, it is possible to comprehensively referred to according to the program influence power that following formula calculate a program Number：Influence index * microblogging weight+program influence power on wechat of the program influence power composite index=program on microblogging Influence power of influence index * video website weight+program of the index * wechat weights+program in video website on net matchmaker Index * nets matchmaker's weight.
After the program influence power composite index for calculating each program by the way, according to following formula：
Can be obtained by the program influence power average index of all programs of TV station.
For the channel influence power of a channel or personage's influence power of a host, the channel or the master Holding the corresponding new media of people can be：Microblogging, wechat, net matchmaker.Further, because channel or host are in microblogging, wechat, net Evaluation index on matchmaker and the assessment element that includes evaluation index with program on microblogging, wechat, net matchmaker and include Assessment element is identical, and unique difference is the concrete numerical value difference for assessing element, therefore is calculating a channel or host micro- During influence index in rich, wechat, net matchmaker, influence power that can be according to above-mentioned calculating program on microblogging, wechat, net matchmaker refers to Several computing formula are calculated, and here is omitted.Accordingly, influence index, frequency of the channel on microblogging can be obtained Influence index of influence index, channel of the road in wechat on net matchmaker；Shadow of the host on microblogging can also be obtained Ring influence index of the influence index, host of power index, host in wechat on net matchmaker.
Further, the channel influence power composite index of a channel can be calculated according to following formula：Channel influence power Influence index * wechat weight of influence index * microblogging weight+channel of the composite index=channel on microblogging in wechat The influence index * net matchmaker weight of+channel on net matchmaker；The personage of a host can also be calculated according to following computing formula Influence power composite index：Influence index * microblogging weight+host of the personage's influence power composite index=host on microblogging Influence index * net matchmaker weight of the influence index * wechat weights+host in wechat on net matchmaker.
After the channel influence power composite index for calculating each channel, according to following formula：
Can be obtained by the channel influence power average index of all channels of TV station；
After the personage's influence power composite index for calculating each host, according to following formula：
Can be obtained by personage's influence power average index of all hosts of TV station.
Because the embodiment of the present invention is when influence power of the TV station on new media is assessed, affected from the program of TV station Power, the channel influence power of TV station, three aspects of personage's influence power of TV station carry out comprehensive assessment.Therefore, calculating Personage's influence power of the program influence power average index, the channel influence power average index of TV station and TV station of TV station is average After index, TV station influence index of the TV station on new media can be calculated according to formula.Its formula is as follows：
The program influence power average index * program influence power weight+TV station of TV station's influence index=TV station Personage's influence power average index * personage's influence power weight of channel influence power average index * channel influence power weight+TV station. In embodiments of the present invention, program influence power weight highest, personage's influence power weight is taken second place, and channel influence power weight is minimum.
For example, for TV station TV1, the assessment of all programs, channel, host of TV1 on above new media is collected The parameter value of element, the assessment time takes time interval 7 days.According to various formula provided above, each program is calculated respectively Program influence power composite index, the channel influence power composite index of each channel, personage's influence power synthesis of each host Index；Then calculate the program influence power average index of all programs of TV station, the channel influence power of all channels again to put down Equal index, personage's influence power average index of all hosts；Finally calculate TV station shadows of the TV station TV1 on new media Ring power index.In the same manner, for TV station TV2, it is also possible to calculate TVs of the TV station TV2 on new media according to above-mentioned steps Platform influence index.If TV station's influence index of TV1 is 6.541 for TV station's influence index of 5.681, TV2, then say Influence power of influence powers of the bright TV station TV2 on new media than TV station TV1 on new media is big.
Further, as the realization to method shown in above-mentioned Fig. 1, embodiments provide a kind of based on new media TV station's influence index computing device, as shown in Fig. 2 the device includes：Determining unit 21, influence power composite index are calculated Unit 22, influence power average index computing unit 23, influence index computing unit 24, wherein,
Determining unit 21, for determining the evaluation index of program, channel and the host of TV station on new media respectively； The species of the new media is varied, and when the influence power of program, channel and host is assessed on different new medias The evaluation index for using is likely to difference.
Influence power composite index computing unit 22, the numerical value of the assessment element for being included to evaluation index carries out standard Change is processed, and by standardization result with the weight of evaluation index in combination with, each program of the calculating TV station, each Program influence power composite index on new media of channel and each host, channel influence power composite index and personage's influence power Composite index；Wherein, for the same evaluation index on different media, table can be carried out by different assessment elements Show.For example, the propagation index on microblogging, can issue (article or information) number and average daily original (article or information) by average daily Count to represent；And the propagation index in video website, can by average daily video-on-demand times of the program in each video website with And odd-numbered day highest video-on-demand times are representing.
Influence power average index computing unit 23, for according to the program influence power composite index of each program, each frequency The channel influence power composite index in road and personage's influence power composite index of each host, calculate the program shadow of the TV station Ring power average index, channel influence power average index and personage's influence power average index；Wherein, calculating the program shadow of TV station As a example by ringing power average index, need to be added the program influence power composite index of each program, and divided by program number.Its In, due to the importance difference of different programs, therefore before the program influence power composite index by each program is added, can Further program influence power composite index is multiplied by into program weight.
Influence index computing unit 24, for affecting with reference to program influence power weight, channel influence power weight and personage Power weight, the program influence power average index, channel influence power average index and personage's influence power to the TV station averagely refers to Number is sued for peace, and obtains TV station influence index of the TV station on new media.
Further, due to the numerical values recited very different of different assessment elements, the numerical values recited of all assessment elements May not be on the same order of magnitude, therefore influence power composite index computing unit 22 is before influence power composite index is calculated, Also need to the numerical value to assessing element to be standardized, so that result of calculation has comparativity.Therefore, influence power is comprehensive Hop index computing unit 22 is used for the numerical value to assessing element carries out the computing of logarithmic function Ln (P), and wherein P is assessment element Numerical value.
Further, the evaluation index for determining in determining unit 21 includes at least following one kind：
Propagate index, audient's index, interactive index, into long pointer, refer to index, concern index, cover index.
Determine that the propagation index on microblogging of program, channel and host of TV station, audient's index, interaction refer to respectively Mark, into long pointer, refer to index；
Determine that the propagation index in wechat of program, channel and host of TV station, audient's index, interaction refer to respectively Mark, into long pointer；
Concern index, the covering index of program, channel and the host of TV station on net matchmaker is determined respectively；
Determine propagation index of the program of TV station in video website, interactive index, into long pointer.
Further, in the evaluation index for determining in determining unit 21, propagating the assessment element of index includes：It is average daily to send out Cloth number, average daily original issue number, daily push number, average daily video-on-demand times, highest video-on-demand times；
The assessment element of audient's index includes：Average daily number, the highest of reading reads number；
The assessment element of interactive index includes：Average daily forwarding number, average daily thumb up number, daily comment on number, equal piece thumb up number, most High thumb up number, highest comment number；
Assessment element into long pointer includes：Issue amount increases by a year-on-year basis, thumb up amount increases by a year-on-year basis, program request amount increases by a year-on-year basis, Comment amount increases by a year-on-year basis, forwards+and thumb up+comment number increases by a year-on-year basis；
Referring to the assessment element of index includes：Daily refer to that number, highest refer to number；
The assessment element of concern index includes：Average daily concern number of times, highest concern number of times；
Covering the assessment element of index includes：Average daily number, the highest of covering covers number.
Further, as shown in figure 3, influence power average index computing unit 23, including：
First computing module 231, for reference to the weight of each program, the program influence power composite index to each program Divided by program sum after being sued for peace, the program influence power average index of TV station is obtained；
Wherein, the weight of each program is divided according to program grade, including：National channel program weight, provincial (border Channel program weight, city-level channel program weight, channel program weight at county level outward).
Second computing module 232, for reference to the weight of each channel, the channel influence power composite index to each channel Divided by channel number after being sued for peace, the channel influence power average index of TV station is obtained；
Wherein, the weight of each channel is divided according to Channel Level, including：National channel weight, provincial (overseas) frequency Road weight, city-level channel weight, channel weight at county level.
3rd computing module 233, for after suing for peace to personage's influence power composite index of each host divided by master People's sum is held, personage's influence power average index of TV station is obtained.
Further, influence index computing unit 24 is used for：
TV station influence index of the TV station on new media is calculated according to following formula：TV station's influence index= The channel influence power average index * channel of the program influence power average index * program influence power weight+TV station of TV station affects Personage's influence power average index * personage's influence power weight of power weight+TV station.
A kind of TV station's influence index computing device based on new media provided in an embodiment of the present invention, by determining section The evaluation index of mesh, the channel and host influence power on new media, the assessment element included to evaluation index carries out standard Change calculates the influence power composite index of each program, each channel, each host after processing；Then according to program number, frequency Road number, host's number are calculating program influence power average index, channel influence power average index and personage's shadow of TV station Ring power average index；Program influence power weight, channel influence power weight and personage's influence power weight are finally combined, to TV station Program influence power average index, channel influence power average index and personage's influence power average index are sued for peace, and obtain TV station TV station's influence index on new media.Can realize that the new media on TV station affects force estimation by the way, By assessment result it will be seen that TV station new media influence power, it is also possible to understand between TV station in the horizontal of influence power Location in contrast.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, without the portion described in detail in certain embodiment Point, may refer to the associated description of other embodiment.
It is understood that said method and the correlated characteristic in device can be referred to mutually.In addition, in above-described embodiment " first ", " second " etc. be, for distinguishing each embodiment, and not represent the quality of each embodiment.
Those skilled in the art can be understood that, for convenience and simplicity of description, the system of foregoing description, The specific work process of device and unit, may be referred to the corresponding process in preceding method embodiment, will not be described here.
Provided herein algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment. Various general-purpose systems can also be used together based on teaching in this.As described above, construct required by this kind of system Structure be obvious.Additionally, the present invention is also not for any certain programmed language.It is understood that, it is possible to use it is various Programming language realizes the content of invention described herein, and the description done to language-specific above is to disclose this Bright preferred forms.
In specification mentioned herein, a large amount of details are illustrated.It is to be appreciated, however, that the enforcement of the present invention Example can be put into practice in the case of without these details.In some instances, known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this description.
Similarly, it will be appreciated that in order to simplify the disclosure and help understand one or more in each inventive aspect, exist Above in the description of the exemplary embodiment of the present invention, each feature of the present invention is grouped together into single enforcement sometimes In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor The more features of feature that the application claims ratio of shield is expressly recited in each claim.More precisely, such as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself All as the separate embodiments of the present invention.
Those skilled in the art are appreciated that can be carried out adaptively to the module in the equipment in embodiment Change and they are arranged in one or more equipment different from the embodiment.Can be the module or list in embodiment Unit or component are combined into a module or unit or component, and can be divided in addition multiple submodule or subelement or Sub-component.In addition at least some in such feature and/or process or unit is excluded each other, can adopt any Combine to all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so disclosed Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification is (including adjoint power Profit is required, summary and accompanying drawing) disclosed in each feature can it is identical by offers, be equal to or the alternative features of similar purpose carry out generation Replace.
Although additionally, it will be appreciated by those of skill in the art that some embodiments described herein include other embodiments In included some features rather than further feature, but the combination of the feature of different embodiments means in of the invention Within the scope of and form different embodiments.For example, in the following claims, embodiment required for protection appoint One of meaning can in any combination mode using.
The present invention all parts embodiment can be realized with hardware, or with one or more processor operation Software module realize, or with combinations thereof realization.It will be understood by those of skill in the art that can use in practice Microprocessor or digital signal processor (DSP) are realizing denomination of invention according to embodiments of the present invention (as based on new media TV station's influence index computing device) in some or all parts some or all functions.The present invention may be used also (for example, calculated with some or all equipment or program of device that are embodied as performing method as described herein Machine program and computer program).Such program for realizing the present invention can be stored on a computer-readable medium, or There can be the form of one or more signal.Such signal can be downloaded from internet website and obtained, or carried There is provided on body signal, or provide in any other form.
It should be noted that above-described embodiment the present invention will be described rather than limits the invention, and ability Field technique personnel can design without departing from the scope of the appended claims alternative embodiment.In the claims, Any reference symbol between bracket should not be configured to limitations on claims.Word "comprising" is not excluded the presence of not Element listed in the claims or step.Word "a" or "an" before element does not exclude the presence of multiple such Element.The present invention can come real by means of the hardware for including some different elements and by means of properly programmed computer It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and be run after fame Claim.

Claims (10)

1. a kind of TV station's influence index calculation method based on new media, it is characterised in that methods described includes：
The evaluation index of the program, channel and host of TV station on new media is determined respectively；
The numerical value of the assessment element included to evaluation index is standardized, and standardization result and assessment are referred to Target weight combines, and calculates the program of each program, each channel and each host of the TV station on new media Influence power composite index, channel influence power composite index and personage's influence power composite index；
Program influence power composite index, the channel influence power composite index of each channel and each host according to each program Personage's influence power composite index, calculate the program influence power average index of the TV station, channel influence power average index and Personage's influence power average index；
With reference to program influence power weight, channel influence power weight and personage's influence power weight, the program of the TV station is affected Power average index, channel influence power average index and personage's influence power average index are sued for peace, and obtain the TV station new TV station's influence index on media.
2. method according to claim 1, it is characterised in that the standardization includes：Numerical value to assessing element The computing of logarithmic function Ln (P) is carried out, wherein P is the numerical value for assessing element.
3. method according to claim 1, it is characterised in that the evaluation index includes at least following one kind：
Propagate index, audient's index, interactive index, into long pointer, refer to index, concern index, cover index.
4. method according to claim 3, it is characterised in that in the evaluation index, propagates the assessment element of index Including：It is average daily to issue number, average daily original issue number, daily push number, average daily video-on-demand times, highest video-on-demand times；
The assessment element of audient's index includes：Average daily number, the highest of reading reads number；
The assessment element of interactive index includes：Average daily forwarding number, daily average daily thumb up number, comment number, equal piece thumb up number, peak Praise number, highest comment number；
Assessment element into long pointer includes：Issue amount increases by a year-on-year basis, thumb up amount increases by a year-on-year basis, program request amount increases by a year-on-year basis, comments on Amount increases by a year-on-year basis, forwards+and thumb up+comment number increases by a year-on-year basis；
Referring to the assessment element of index includes：Daily refer to that number, highest refer to number；
The assessment element of concern index includes：Average daily concern number of times, highest concern number of times；
Covering the assessment element of index includes：Average daily number, the highest of covering covers number.
5. method according to claim 1, it is characterised in that program influence power composite index according to each program, each The channel influence power composite index of individual channel and personage's influence power composite index of each host, calculate the section of the TV station Mesh influence power average index, channel influence power average index and personage's influence power average index, including：
With reference to the weight of each program, divided by program sum after suing for peace to the program influence power composite index of each program, Obtain the program influence power average index of the TV station；
With reference to the weight of each channel, divided by channel number after suing for peace to the channel influence power composite index of each channel, Obtain the channel influence power average index of the TV station；
Divided by host's sum after suing for peace to personage's influence power composite index of each host, the TV station is obtained Personage's influence power average index.
6. method according to claim 1, it is characterised in that with reference to program influence power weight, channel influence power weight and Personage's influence power weight, the program influence power average index, channel influence power average index and personage on the TV station affects Power average index is sued for peace, and obtaining TV station influence index of the TV station on new media includes：
TV station influence index of the TV station on new media is calculated according to following formula：TV station's influence index= The channel influence power average index * channel of the program influence power average index * program influence power weight+TV station of TV station affects Personage's influence power average index * personage's influence power weight of power weight+TV station.
7. a kind of TV station's influence index computing device based on new media, it is characterised in that described device includes：
Determining unit, for determining the evaluation index of program, channel and the host of TV station on new media respectively；
Influence power composite index computing unit, the numerical value of the assessment element for being included to evaluation index is standardized place Reason, and by standardization result in combination with the weight of evaluation index, calculate each program, each channel of the TV station Program influence power composite index, channel influence power composite index and personage's influence power synthesis with each host on new media Index；
Influence power average index computing unit, for according to the frequency of the program influence power composite index of each program, each channel Road influence power composite index and personage's influence power composite index of each host, the program influence power for calculating the TV station is put down Equal index, channel influence power average index and personage's influence power average index；
Influence index computing unit, for reference to program influence power weight, channel influence power weight and personage's influence power weight, Program influence power average index, channel influence power average index and personage's influence power average index to the TV station is asked With obtain TV station influence index of the TV station on new media.
8. device according to claim 7, it is characterised in that the influence power composite index computing unit is used for assessment The numerical value of element carries out the computing of logarithmic function Ln (P), and wherein P is the numerical value for assessing element.
9. device according to claim 7, it is characterised in that the evaluation index determined in the determining unit is included at least Following one kind：
Propagate index, audient's index, interactive index, into long pointer, refer to index, concern index, cover index.
10. device according to claim 9, it is characterised in that the evaluation index determined in the determining unit In, propagating the assessment element of index includes：It is average daily issue number, average daily original issue number, daily push number, average daily video-on-demand times, Highest video-on-demand times；
The assessment element of audient's index includes：Average daily number, the highest of reading reads number；
The assessment element of interactive index includes：Average daily forwarding number, daily average daily thumb up number, comment number, equal piece thumb up number, peak Praise number, highest comment number；
Assessment element into long pointer includes：Issue amount increases by a year-on-year basis, thumb up amount increases by a year-on-year basis, program request amount increases by a year-on-year basis, comments on Amount increases by a year-on-year basis, forwards+and thumb up+comment number increases by a year-on-year basis；
Referring to the assessment element of index includes：Daily refer to that number, highest refer to number；
The assessment element of concern index includes：Average daily concern number of times, highest concern number of times；
Covering the assessment element of index includes：Average daily number, the highest of covering covers number.
CN201610847781.7A 2016-09-23 2016-09-23 Method and device for calculating television station influence index based on new media Pending CN106658087A (en)

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Application publication date: 20170510