CN106604044A - Direct broadcast room recommendation strategy assessment method, user equipment, and server system - Google Patents
Direct broadcast room recommendation strategy assessment method, user equipment, and server system Download PDFInfo
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- CN106604044A CN106604044A CN201611040615.2A CN201611040615A CN106604044A CN 106604044 A CN106604044 A CN 106604044A CN 201611040615 A CN201611040615 A CN 201611040615A CN 106604044 A CN106604044 A CN 106604044A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26291—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for providing content or additional data updates, e.g. updating software modules, stored at the client
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/643—Communication protocols
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computing Systems (AREA)
- Computer Graphics (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the invention provides a direct broadcast room recommendation strategy assessment method, user equipment, and a server system. The method comprises the steps that the user equipment receives a direct broadcast room recommendation list transmitted to a user corresponding to the user equipment based on a direct broadcast room recommendation strategy, receives the click operation of the user for any one or more direct broadcast room recommendations and transmits a click report of click operation to a user server correlated with a direct broadcast server, wherein the direct broadcast room recommendation list comprises one or more direct broadcast rooms; therefore, the user server calculates the click conversion rate of the direct broadcast recommendation strategy based on the click report, and estimates the direct broadcast recommendation strategy based on the click conversion rate. Accordingly, when the user clicks a recommended direct broadcast room, the user equipment actively transmits the click report to the user server, and then the user server calculates the click conversion rate of the direct broadcast recommendation strategy based on the click report, so as to estimate the direct broadcast room recommendation strategy.
Description
Technical field
The present invention relates to electronic technology field, more particularly to a kind of appraisal procedure and device of direct broadcasting room Generalization bounds.
Background technology
With the development of internet industry, network direct broadcasting has become a kind of emerging entertainment way.When needs watch straight
Sowing time, user clicks through a direct broadcasting room, and then selection of the direct broadcast server based on user, by user according to the demand of oneself
The live video stream of the direct broadcasting room of selection is sent on UE (user equipment, User Equipment), user is watched on UE
The corresponding live video of direct broadcasting room part.
For convenience user finds the direct broadcasting room or live content of to one's name preference, and server can be recommended according to direct broadcasting room
Strategy recommends some direct broadcasting rooms to user.However, effectively whether direct broadcasting room Generalization bounds, whether user is satisfied with to content recommendation,
User is then needed actively to reply investigation report.
The content of the invention
A kind of method of direct broadcasting room Generalization bounds assessment, user equipment and server system are embodiments provided,
For by the click behavior evaluation direct broadcasting room Generalization bounds to recommending direct broadcasting room of collection user.
In a first aspect, the invention provides a kind of appraisal procedure of direct broadcasting room Generalization bounds, is applied to user equipment, bag
Include：
Direct broadcast server is received based on direct broadcasting room Generalization bounds for the live of the corresponding user's transmission of the user equipment
Between recommendation list；The direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms；
Receive clicking operation of the user for any one or more recommendation direct broadcasting rooms；
Based on the clicking operation, to the client server associated with the direct broadcast server clicking operation is sent
Report is clicked on, so that the client server clicks on the click conversion ratio that report calculates the live Generalization bounds based on described,
And then the direct broadcasting room Generalization bounds are assessed based on the click conversion ratio.
Optionally, based on the clicking operation, the client server associated with the direct broadcast server sends the click
The click report of operation, including：
The HTML (Hypertext Markup Language) network request HttpWebRequest objects in pushChatMassege methods are called to obtain
Take the corresponding click information of the clicking operation；The click information includes number of clicks；
The click report of JSON structures is generated based on the click information；
To the exposed HTTP of the client server or Hyper text transfer security protocol URL HTTPS URL
Send described click to report.
Second aspect, the embodiment of the present invention improves a kind of appraisal procedure of direct broadcasting room Generalization bounds, is applied to server
System, the server system includes direct broadcast server and the client server associated with the direct broadcast server, methods described
Including：
The direct broadcast server sends direct broadcasting room based on direct broadcasting room Generalization bounds for the corresponding user of user equipment to be recommended
List；The direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms；
The client server receives the user that the user equipment sends and described pushes away for any one or more
Recommend the click report of the clicking operation of direct broadcasting room；
The client server reports the click conversion ratio for calculating the direct broadcasting room Generalization bounds based on described click, and then
The direct broadcasting room Generalization bounds are assessed based on the click conversion ratio.
Optionally, the client server clicks on the click conversion that report calculates the direct broadcasting room Generalization bounds based on described
Rate, including：
The click report of parsing JSON structures, to obtain described click the corresponding click of the clicking operation for including is reported
Information, the click information includes number of clicks；
Customer data base in the client server is updated based on the number of clicks；
According to the total number of clicks recorded in the customer data base after renewal, and the exposure of the direct broadcasting room recommendation list
Number of times, calculates the click conversion ratio of the direct broadcasting room Generalization bounds.
Optionally, the client server receives the user of the user equipment transmission for any one or more
The click report of the clicking operation of the recommendation direct broadcasting room, including：
By exposed HTML (Hypertext Markup Language) HTTP of the client server or Hyper text transfer security protocol unification money
The user that source finger URL HTTPS URL receive the user equipment transmission is live for any one or more recommendations
Between clicking operation the click report.
The third aspect, the invention provides a kind of user equipment, including：
First receiver module, for receiving direct broadcast server based on direct broadcasting room Generalization bounds for user equipment correspondence
User send direct broadcasting room recommendation list；The direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms；
Second receiver module, for receiving click behaviour of the user for any one or more recommendation direct broadcasting rooms
Make；
Sending module, for based on the clicking operation, sending to the client server associated with the direct broadcast server
The click report of the clicking operation, so that the client server clicks on the report calculating live Generalization bounds based on described
Click conversion ratio, and then the direct broadcasting room Generalization bounds are assessed based on the click conversion ratio.
Optionally, the sending module is used to call the HTML (Hypertext Markup Language) network in pushChatMassege methods
The corresponding click information of clicking operation described in request HttpWebRequest object acquisitions；The click information includes click time
Number；The click report of JSON structures is generated based on the click information；To the exposed HTTP of the client server or hypertext
Transmission security protocol URL HTTPS URL send described click and report.
Fourth aspect, the invention provides a kind of server system, including：
Direct broadcast server, for sending straight for the corresponding user of user equipment user equipment based on direct broadcasting room Generalization bounds
Broadcast a recommendation list；The direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms；
The client server associated with the direct broadcast server, for receiving user's pin that the user equipment sends
Click report to the clicking operation of any one or more recommendation direct broadcasting rooms；Report that calculating is described straight based on described click
The click conversion ratio of a Generalization bounds is broadcast, and then the direct broadcasting room Generalization bounds are assessed based on the click conversion ratio.
Optionally, the client server is used to parse the click report of JSON structures, and to obtain described click bag is reported
The corresponding click information of the clicking operation for including, the click information includes number of clicks；Updated based on the number of clicks
Customer data base in the client server；According to the total number of clicks recorded in the customer data base after renewal, Yi Jisuo
The exposure frequency of direct broadcasting room recommendation list is stated, the click conversion ratio of the direct broadcasting room Generalization bounds is calculated.
Optionally, the client server be used for by exposed HTML (Hypertext Markup Language) HTTP of the client server or
Hyper text transfer security protocol URL HTTPS URL receive the user of the user equipment transmission for appointing
Anticipate one or more it is described recommend direct broadcasting rooms clicking operation the click report.
Said one or multiple technical schemes in the embodiment of the present application, at least imitates with following one or more technology
Really：
In the technical scheme of the embodiment of the present invention, user equipment receives direct broadcast server and is based on direct broadcasting room Generalization bounds pin
The direct broadcasting room recommendation list sent to the corresponding user of user equipment, direct broadcasting room recommendation list includes that one or more recommendations are live
Between, then receive user for any one or more recommendation direct broadcasting rooms clicking operation, and to associating with direct broadcast server
Client server sends the click report of clicking operation.Further, client server calculates live Generalization bounds based on report is clicked on
Click conversion ratio, and then based on click on conversion ratio assessment direct broadcasting room Generalization bounds.As can be seen here, when user clicks recommendation directly
Between broadcasting, then user equipment is actively submitted to client server and clicks on report, and then client server is calculated based on report is clicked on
The click conversion ratio of direct broadcasting room Generalization bounds, thus assessing direct broadcasting room Generalization bounds.So, client server need not again to
Family sends assessment report, and user is realized in the case where Consumer's Experience is not affected without time feedbacking assessment report is spent,
The technique effect of the click behavior evaluation direct broadcasting room Generalization bounds to recommending direct broadcasting room of collection user.
Description of the drawings
Fig. 1 is a kind of possible network architecture schematic diagram in the embodiment of the present invention；
Fig. 2 is the appraisal procedure flow chart of the direct broadcasting room Generalization bounds of UE sides in the embodiment of the present invention；
Fig. 3 is the appraisal procedure flow chart of the direct broadcasting room Generalization bounds of server system side in the embodiment of the present invention；
Fig. 4 is the structural representation of user equipment in the embodiment of the present invention.
Specific embodiment
A kind of method of direct broadcasting room Generalization bounds assessment, user equipment and server system are embodiments provided,
For by the click behavior evaluation direct broadcasting room Generalization bounds to recommending direct broadcasting room of collection user.
In order to solve above-mentioned technical problem, the technical scheme general thought that the present invention is provided is as follows：
In the technical scheme of the embodiment of the present invention, user equipment receives direct broadcast server and is based on direct broadcasting room Generalization bounds pin
The direct broadcasting room recommendation list sent to the corresponding user of user equipment, direct broadcasting room recommendation list includes that one or more recommendations are live
Between, then receive user for any one or more recommendation direct broadcasting rooms clicking operation, and to associating with direct broadcast server
Client server sends the click report of clicking operation.Further, client server calculates live Generalization bounds based on report is clicked on
Click conversion ratio, and then based on click on conversion ratio assessment direct broadcasting room Generalization bounds.As can be seen here, when user clicks recommendation directly
Between broadcasting, then user equipment is actively submitted to client server and clicks on report, and then client server is calculated based on report is clicked on
The click conversion ratio of direct broadcasting room Generalization bounds, thus assessing direct broadcasting room Generalization bounds.So, client server need not again to
Family sends assessment report, and user is realized in the case where Consumer's Experience is not affected without time feedbacking assessment report is spent,
The technique effect of the click behavior evaluation direct broadcasting room Generalization bounds to recommending direct broadcasting room of collection user.
Technical solution of the present invention is described in detail below by accompanying drawing and specific embodiment, it should be understood that the application
Specific features in embodiment and embodiment are the detailed description to technical scheme, rather than to present techniques
The restriction of scheme, in the case where not conflicting, the technical characteristic in the embodiment of the present application and embodiment can be mutually combined.
The terms "and/or", only a kind of incidence relation of description affiliated partner, represents there may be three kinds of passes
System, for example, A and/or B can be represented：Individualism A, while there is A and B, individualism B these three situations.In addition, herein
Middle character "/", typicallys represent forward-backward correlation pair as if a kind of relation of "or".
In order to more clearly illustrate the technical scheme in the embodiment of the present invention, first to the network rack of the embodiment of the present invention
Structure is introduced.Fig. 1 is refer to, is a kind of possible network architecture schematic diagram in the embodiment of the present invention.The framework include UE and
Server system.
UE is, for example, smart mobile phone, panel computer, PC or Wearable etc., and the present invention is not particularly limited.
During implementing, may there are zero, one or more UE access server systems, one is only illustrated in Fig. 1.Server
System at least includes direct broadcast server and client server, can also further include gateway server, trading server and pass
Note server etc..Client server, direct broadcast server, trading server and concern server etc. are connected on gateway server,
And UE then passes through to connect gateway server, and then it is indirectly connected with other servers.Direct broadcast server is used to provide live to UE
Service.Client server is used to provide a user with user service, for example, preserve username and password, record the live of user's concern
Between, user integral and behavior record etc..Gateway server is used to realize that UE is indirectly connected with other servers, and each is taken
Business device sends information and data are routed to corresponding UE.Trading server is used to process the payment services of user, such as account charging
Or give virtual present etc..Concern server is used to process the direct broadcasting room of the concern behavior of user, record and renewal user's concern.
The invention provides a kind of appraisal procedure of direct broadcasting room Generalization bounds, is applied to UE, Fig. 2 is refer to, be UE sides
The appraisal procedure of direct broadcasting room Generalization bounds.The method includes：
S101：Receive what direct broadcast server was sent based on direct broadcasting room Generalization bounds for the corresponding user of the user equipment
Direct broadcasting room recommendation list；The direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms；
S102：Receive clicking operation of the user for any one or more recommendation direct broadcasting rooms；
S103：Based on the clicking operation, to the client server associated with the direct broadcast server click is sent
The click report of operation, so that the client server is turned based on the click for clicking on the report calculating live Generalization bounds
Rate, and then the direct broadcasting room Generalization bounds are assessed based on the click conversion ratio.
Specifically, the management personnel of direct broadcast server and direct broadcast server can recommend according to actual setting direct broadcasting room
Strategy, for example, watch behavior and speculate user preference according to user's history, then calculates one or more direct broadcasting rooms as recommendation
Direct broadcasting room, or the direct broadcasting room that user good friend was watched, used as direct broadcasting room etc. is recommended, the present invention is not particularly limited.Live clothes
Business device determines that one or more recommend after direct broadcasting room, to generate direct broadcasting room recommendation list according to direct broadcasting room Generalization bounds.
Wherein, direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms, also, live recommendation list includes one
Or multiple hole positions, each hole position is used to show a recommendation direct broadcasting room.User clicks on one of hole position, will obtain the hole position and shows
The live video of the recommendation direct broadcasting room for showing.
The corresponding users of UE refer to the user logged in UE when UE is connected with server system.The user checks directly in UE
When broadcasting list, direct broadcast server can be that user pushes away according to direct broadcasting room Generalization bounds, the viewing behavior of active user and business rule
Send direct broadcasting room recommendation list.
Recommend direct broadcasting room interested if user is one or more of to direct broadcasting room recommendation list, oneself can be clicked on
Hole position that recommendation direct broadcasting room interested is located, and then watch the live video of one or more recommendation direct broadcasting rooms interested.Cause
This, if user is interested in one or more the recommendation direct broadcasting rooms in direct broadcasting room recommendation list, the corresponding recommendation of click is live
Between, then UE will receive clicking operation of the user for any one or more recommendation direct broadcasting rooms in S102.
Specifically, if the clicking operation detection means of UE is contactor control device, UE is examined specifically by contactor control device
Survey the clicking operation that touch control operation carrys out receive user；If the clicking operation detection means of UE be mouse, UE specifically by
Mouse detection clicking operation carrys out the clicking operation of receive user.During implementing, common skill of the art
Art personnel can according to implementing process choosing clicking operation detection means, to select to receive the concrete mode of clicking operation,
The present invention is not particularly limited.
Next, in S103, UE will send the click report of clicking operation based on clicking operation to client server.
Specifically, the client server in the embodiment of the present invention belongs to same server system with direct broadcast server, therefore user takes
Business device is associated with direct broadcast server.UE just can send once after one click operation is often received to client server
Click on report, it is also possible to after the clicking operation for receiving reaches preset times, to client server one click report is sent
Accuse, the present invention is not particularly limited.Preset times are, for example, 3 or 5 etc..
Wherein, S103 specifically can be realized by following process：
The HTML (Hypertext Markup Language) network request HttpWebRequest objects in pushChatMassege methods are called to obtain
Take the corresponding click information of the clicking operation；The click information includes number of clicks；
The click report of JSON structures is generated based on the click information；
To the exposed HTTP of the client server or Hyper text transfer security protocol URL HTTPS URL
Send described click to report.
Specifically, when it is determined that needing to send click report to client server, UE calls pushChatMassege side
The click information of the HTML (Hypertext Markup Language) network request HttpWebRequest object acquisition clicking operations in method.It is concrete next
Say, in embodiments of the present invention, click information includes number of clicks, further can also include clicking on targeted pushing away every time
Direct broadcasting room ID (identity, identification) is recommended, the targeted direct broadcasting room for recommending direct broadcasting room to be located is clicked on every time and is recommended row
Table and click timestamp etc..During implementing, for convenience client server knows clicking operation by which user
Triggering, HttpWebRequest objects can also further obtain the user profile of user, including the equipment identification of ID, UE
Code etc., the present invention is not particularly limited.
Due to the popularization of JSON structures, all primary support JSON of each big browser in addition to lowest version IE browser,
So the HttpWebRequest objects in the embodiment of the present invention are in initialization, represent that (Type attributes are set hypertext to HTTP
Host-host protocol, HyperText Transfer Protocol) the Content- of attribute be set to as application/json.
In other words, the attribute of the http protocol of HttpWebRequest objects is set to into JSON so that HttpWebRequest objects
Information is sent to client server with JSON structures.The application/json of HttpWebRequest objects is used for notifying to use
It is the JSON character strings after serializing that family server clicks on report message main body.
So, HttpWebRequest objects after click information, or click information and user profile is got, based on point
Information is hit, or click information and user profile generate the click report of JSON structures.Then, with http protocol to client server
Exposed HTTP or HTTPS URL (HTTP, Hyper text transfer security protocol, Hyper Text Transfer Protocol
over Secure Socket Layer；URL, URL, Uniform Resource Locator) submit to and click on
Report.
It is the assessment side of the direct broadcasting room Generalization bounds of server system side in the embodiment of the present invention next, refer to Fig. 3
Method flow chart.The method includes：
S201：The direct broadcast server sends direct broadcasting room based on direct broadcasting room Generalization bounds for the corresponding user of user equipment
Recommendation list；The direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms；
S202：The client server receives the user of the user equipment transmission and is directed to any one or more institutes
State the click report of the clicking operation for recommending direct broadcasting room；
S203：The client server clicks on the click conversion that report calculates the direct broadcasting room Generalization bounds based on described
Rate, and then the direct broadcasting room Generalization bounds are assessed based on the click conversion ratio.
Wherein, how direct broadcast server sends the method for direct broadcasting room recommendation list hereinbefore by the agency of to UE in S201
Cross, herein just it is no longer repeated.Next, in S202, client server receives the click report that UE is reported, specifically
For, it is that the click report that UE is submitted to is received by the exposed HTTP or HTTPS URL of client server.Then, in S203,
The click conversion ratio of direct broadcasting room Generalization bounds is calculated based on report is clicked on, and then assesses direct broadcasting room Generalization bounds.
For how to calculate click conversion ratio, the embodiment of the present invention can be realized by following process：
The click report of parsing JSON structures, to obtain described click the corresponding click of the clicking operation for including is reported
Information, the click information includes number of clicks；
Customer data base in the client server is updated based on the number of clicks；
According to the total number of clicks recorded in the customer data base after renewal, and the exposure of the direct broadcasting room recommendation list
Number of times, calculates the click conversion ratio of the direct broadcasting room Generalization bounds.
Specifically, because the Content-Type attributes that UE sends the HttpWebRequest objects for clicking on report are
Application/json, therefore client server determines that the data structure for clicking on report is JSON structures, so user service
Device is clicked on according to JSON structure elucidations and reported, so as to obtain the click information that report includes is clicked on, or report is clicked in acquisition
In click information and user profile.Then, according to the number of clicks in click information, the number of users in client server is updated
According to storehouse.Specifically, customer data base is the data base for recording user behavior.
During implementing, customer data base can not respectively be recorded according to different user, then customer data base
What is recorded is then the behavior record of all users.Or, customer data base can also respectively be recorded according to different user, then be used
The behavior record of all users that user data storehouse not only records, the also single behavior record of each user of corresponding record.Certainly, such as
Fruit records respectively according to different user, then click on and also need to include user profile in report, so that client server knows click
Behavior is triggered by which user, and then be will click on information record and recorded in the user behavior.During implementing, this
Bright those of ordinary skill in the art can be according to actually being selected, and the present invention is not particularly limited.
Number of clicks of the customer data base in click information, total number of clicks of protocol in customer data base
The upper number of clicks plus in this click information, obtains new total number of clicks, then updates former with new total number of clicks
Begin total number of clicks.As an example it is assumed that the total number of clicks of protocol is 100000 times, this clicks on the click time in report
Number is 1 time, then new total number of clicks is 100001, so the total number of clicks in customer data base is updated to into 100001
It is secondary.
Then, with renewal after total number of clicks, and the exposure frequency of direct broadcasting room recommendation list calculates direct broadcasting room and recommends
The click conversion ratio of strategy.Specifically, to refer to direct broadcasting room recommendation list pushed for the exposure frequency of direct broadcasting room recommendation list
To the number of times that UE shows.In the present invention is implemented, can calculate according to equation below (1) and click on conversion ratio：
ClickRate=Nclick/M × 100% formula (1)
Wherein, ClickRate represents click conversion ratio, and Nclick represents total number of clicks, and M represents direct broadcasting room recommendation list
Exposure frequency.
When the click conversion ratio of direct broadcasting room Generalization bounds is calculated, by total number of clicks and known direct broadcasting room recommendation list
Exposure frequency input formula (1), and then obtain click on conversion ratio.
Can be seen that in the case where direct broadcasting room recommendation list exposure frequency is basically unchanged, if direct broadcasting room by formula (1)
Generalization bounds more meet user's tendency, then user more feels emerging to the direct broadcasting room recommendation list recommended based on direct broadcasting room Generalization bounds
Interest, and then the total number of clicks for producing is higher, so click on conversion ratio also can be higher.So, when the point of direct broadcasting room Generalization bounds
Hit conversion ratio it is higher when, assessment direct broadcasting room Generalization bounds quality it is higher, when the click conversion ratio of direct broadcasting room Generalization bounds is lower,
Assessment direct broadcasting room Generalization bounds quality is lower.
Seen from the above description, when user clicks recommendation direct broadcasting room, then UE is actively submitted to client server and is clicked on report
Accuse, and then client server calculates the click conversion ratio of direct broadcasting room Generalization bounds based on click report, it is thus live to assess
Between Generalization bounds.So, client server need not send assessment report to user again, and user is without cost time feedbacking assessment
Report, realizes in the case where Consumer's Experience is not affected, and the click behavior evaluation to recommendation direct broadcasting room for gathering user is live
Between Generalization bounds technique effect.
Further, in order to specifically assess recommendation effect of the direct broadcasting room Generalization bounds to different dimensions, in above-mentioned formula (1)
ClickRate can also represent the click conversion ratio of specific dimension, and Nclick represents total number of clicks of specific dimension, and M is represented
Exposure frequency of the direct broadcasting room recommendation list in specific dimension.Wherein, specific dimension be, for example, register user dimension, visitor's dimension and
Paying customer's dimension etc., the present invention is not particularly limited.Further, client server can calculate the click conversion of multiple dimensions
Rate.As an example it is assumed that specific dimension is register user, then formula (1) can derive as formula (2)
MemberClickRate=NMemeberclick/M × 100%, formula (2)
Wherein, MemberClickRate represents the click conversion ratio for register user, and NMemeberclick represents note
Total number of clicks of volume user, M represents exposure frequency of the direct broadcasting room recommendation list to register user.Taken by formula (2) user
Business device can calculate click conversion ratio of the direct broadcasting room Generalization bounds to register user, so assess direct broadcasting room Generalization bounds for
The recommendation effect and quality of register user.
Further, for each the hole position in a direct broadcasting room recommendation list, it is also possible to calculate the click of each hole position
Conversion ratio.Specially formula (1) is derived and is
PosRate=NPosclick/M × 100%, formula (3)
Wherein, PosClickRate represents the click conversion ratio of certain the hole position in direct broadcasting room recommendation list, NPosclick
Total number of clicks of the hole position is represented, M represents the exposure frequency of the hole position.Each hole can be calculated by above-mentioned formula (3)
The click conversion ratio of position, and then assess the pouplarity of each recommendation direct broadcasting room in direct broadcasting room recommendation list.
By the click conversion ratio for calculating different dimensions, and then the administrative man of client server and/or client server
Member can evaluate recommendation effect of the direct broadcasting room Generalization bounds for different dimensions.
Further, after user clicks the recommendation direct broadcasting room in direct broadcasting room recommendation list, direct broadcast server needs
Provide a user with the live video of clicked on recommendation direct broadcasting room.The live of direct broadcasting room is recommended to regard to how to provide a user with below
The process of frequency is introduced.
After user clicks on recommendation direct broadcasting room, UE will initiate TCP and (pass transport control protocol based on clicking operation to direct broadcast server
View, Transmission Control Protocol) connection, to obtain the information of direct broadcasting room and connect direct broadcast service.Wherein,
Direct broadcasting room information includes but is not limited to the current online number of direct broadcasting room, pays close attention to number, receives present number etc..The TCP connections that UE is initiated
Length can be set up with gateway server to be connected, and then be interacted with the direct broadcast server of rear end by gateway server, so as to realize
The connection of UE and direct broadcast server.
After UE sets up and is connected indirectly with direct broadcast server, UE also needs to further send user's letter to direct broadcast server
Breath, user profile includes but is not limited to UE identification codes, client ip, playing duration, direct broadcasting room ID etc., then presses user profile
The data of JSON forms are assembled into according to assembled rule, for example：
{
"uid":" xxx ", // use ID
"time":"20161009 00:00:00 ", // timestamp
"room_id":" xxx ", // direct broadcasting room ID
"device_info":Xxx//UE identification codes
}
During implementing, in order to ensure the safety of user profile, can be with further according to UE and server
The user profile of the secret key pair JSON forms of system agreement is encrypted, and is then then forwarded to gateway server, and then gateway takes
User profile is routed to direct broadcast server by business device.
Next, after direct broadcast server receive user information, according to UE and the secret key pair JSON lattice of server system agreement
The user profile of formula is decrypted.Then, according to assembled rule parsing user profile, and verify whether UE identification codes are effective.Such as
Fruit UE identification codes are effective, then it represents that the session that UE is initiated passes through authentication, if UE identification codes are invalid, then it represents that the session that UE is initiated
Not by authentication.
Then, client server will be added in active session list by the session of authentication, and increases User IP, session id
Deng the session for identifying UE initiations.Then, the live video stream of the recommendation direct broadcasting room that user is clicked on is sent to the UE.
Based on the inventive concept same with the method for assessment direct broadcasting room Generalization bounds in previous embodiment, the present invention is also provided
A kind of user equipment, as shown in figure 4, including：
First receiver module 101, the user equipment is directed to for receiving direct broadcast server based on direct broadcasting room Generalization bounds
The direct broadcasting room recommendation list that corresponding user sends；The direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms；
Second receiver module 102, for receiving point of the user for any one or more recommendation direct broadcasting rooms
Hit operation；
Sending module 103, for based on the clicking operation, sending out to the client server associated with the direct broadcast server
The click for sending the clicking operation is reported, so that the client server clicks on the report calculating live recommendation plan based on described
Click conversion ratio slightly, and then the direct broadcasting room Generalization bounds are assessed based on the click conversion ratio.
Specifically, sending module 103 is used to call the HTML (Hypertext Markup Language) network in pushChatMassege methods
The corresponding click information of clicking operation described in request HttpWebRequest object acquisitions；The click information includes click time
Number；The click report of JSON structures is generated based on the click information；To the exposed HTTP of the client server or hypertext
Transmission security protocol URL HTTPSURL sends described click and reports.
The various change mode and instantiation of the method for the assessment direct broadcasting room Generalization bounds in earlier figures 1- Fig. 3 embodiments
The user equipment of the present embodiment is equally applicable to, by the aforementioned detailed description to assessing the method for direct broadcasting room Generalization bounds, this
Art personnel are clear that the implementation of user equipment in the present embodiment, thus it is succinct for description,
Will not be described in detail herein.
Based on the inventive concept same with the method for assessment direct broadcasting room Generalization bounds in previous embodiment, the present invention is also provided
A kind of server system, as shown in figure 1, including：
Direct broadcast server, recommends for sending direct broadcasting room for the corresponding user of user equipment based on direct broadcasting room Generalization bounds
List；The direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms；
The client server associated with the direct broadcast server, for receiving user's pin that the user equipment sends
Click report to the clicking operation of any one or more recommendation direct broadcasting rooms；Report that calculating is described straight based on described click
The click conversion ratio of a Generalization bounds is broadcast, and then the direct broadcasting room Generalization bounds are assessed based on the click conversion ratio.
Wherein, client server is used to parse the click report of JSON structures, and to obtain described click the institute for including is reported
The corresponding click information of clicking operation is stated, the click information includes number of clicks；The use is updated based on the number of clicks
Customer data base in the server of family；It is and described live according to the total number of clicks recorded in the customer data base after renewal
Between recommendation list exposure frequency, calculate the click conversion ratio of the direct broadcasting room Generalization bounds.
And, client server is used for by exposed HTML (Hypertext Markup Language) HTTP of the client server or hypertext
Transmission security protocol URL HTTPS URL receive the user of the user equipment transmission and are directed to any one
Or the click report of the clicking operation of multiple recommendation direct broadcasting rooms.
The various change mode and instantiation of the method for the assessment direct broadcasting room Generalization bounds in earlier figures 1- Fig. 3 embodiments
The server system of the present embodiment is equally applicable to, by the aforementioned detailed description to assessing the method for direct broadcasting room Generalization bounds,
Those skilled in the art are clear that the implementation of server system in the present embodiment, so for the letter of description
It is clean, will not be described in detail herein.
Said one or multiple technical schemes in the embodiment of the present application, at least imitates with following one or more technology
Really：
In the technical scheme of the embodiment of the present invention, user equipment receives direct broadcast server and is based on direct broadcasting room Generalization bounds pin
The direct broadcasting room recommendation list sent to the corresponding user of user equipment, direct broadcasting room recommendation list includes that one or more recommendations are live
Between, then receive user for any one or more recommendation direct broadcasting rooms clicking operation, and to associating with direct broadcast server
Client server sends the click report of clicking operation.Further, client server calculates live Generalization bounds based on report is clicked on
Click conversion ratio, and then based on click on conversion ratio assessment direct broadcasting room Generalization bounds.As can be seen here, when user clicks recommendation directly
Between broadcasting, then user equipment is actively submitted to client server and clicks on report, and then client server is calculated based on report is clicked on
The click conversion ratio of direct broadcasting room Generalization bounds, thus assessing direct broadcasting room Generalization bounds.So, client server need not again to
Family sends assessment report, and user is realized in the case where Consumer's Experience is not affected without time feedbacking assessment report is spent,
The technique effect of the click behavior evaluation direct broadcasting room Generalization bounds to recommending direct broadcasting room of collection user.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can be using complete hardware embodiment, complete software embodiment or with reference to the reality in terms of software and hardware
Apply the form of example.And, the present invention can be adopted and wherein include the computer of computer usable program code at one or more
The computer program implemented in usable storage medium (including but not limited to disk memory, CD-ROM, optical memory etc.) is produced
The form of product.
The present invention is the flow process with reference to method according to embodiments of the present invention, equipment (system) and computer program
Figure and/or block diagram are describing.It should be understood that can be by computer program instructions flowchart and/or each stream in block diagram
The combination of journey and/or square frame and flow chart and/or the flow process in block diagram and/or square frame.These computer programs can be provided
The processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced for reality by the instruction of computer or the computing device of other programmable data processing devices
The device of the function of specifying in present one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple square frames.
These computer program instructions may be alternatively stored in can guide computer or other programmable data processing devices with spy
In determining the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory is produced to be included referring to
Make the manufacture of device, the command device realize in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or
The function of specifying in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing devices so that in meter
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented process, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow process of flow chart or multiple flow processs and/or block diagram one
The step of function of specifying in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out the essence of various changes and modification without deviating from the present invention to the present invention
God and scope.So, if these modifications of the present invention and modification belong to the scope of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to comprising these changes and modification.
Claims (10)
1. a kind of appraisal procedure of direct broadcasting room Generalization bounds, it is characterised in that be applied to user equipment, including：
Receive direct broadcast server to push away for the direct broadcasting room that the corresponding user of the user equipment sends based on direct broadcasting room Generalization bounds
Recommend list；The direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms；
Receive clicking operation of the user for any one or more recommendation direct broadcasting rooms；
Based on the clicking operation, to the client server associated with the direct broadcast server click of the clicking operation is sent
Report, so that the client server is based on the click conversion ratio for clicking on the report calculating live Generalization bounds, and then
The direct broadcasting room Generalization bounds are assessed based on the click conversion ratio.
2. the method for claim 1, it is characterised in that based on the clicking operation, associate with the direct broadcast server
Client server send the click report of the clicking operation, including：
Call the HTML (Hypertext Markup Language) network request HttpWebRequest object acquisitions institute in pushChatMassege methods
State the corresponding click information of clicking operation；The click information includes number of clicks；
The click report of JSON structures is generated based on the click information；
Send to the exposed HTTP of the client server or Hyper text transfer security protocol URL HTTPS URL
It is described to click on report.
3. a kind of appraisal procedure of direct broadcasting room Generalization bounds, it is characterised in that be applied to server system, the server system
Including direct broadcast server and the client server associated with the direct broadcast server, methods described includes：
The direct broadcast server sends direct broadcasting room recommendation list based on direct broadcasting room Generalization bounds for the corresponding user of user equipment；
The direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms；
The user that the client server receives the user equipment transmission is straight for any one or more recommendations
The click report of the clicking operation between broadcasting；
The client server clicks on the click conversion ratio of the report calculating direct broadcasting room Generalization bounds based on described, and then is based on
The click conversion ratio assesses the direct broadcasting room Generalization bounds.
4. method as claimed in claim 3, it is characterised in that the client server is clicked on report and calculated described based on described
The click conversion ratio of direct broadcasting room Generalization bounds, including：
The click report of parsing JSON structures, to obtain described click the corresponding click letter of the clicking operation for including is reported
Breath, the click information includes number of clicks；
Customer data base in the client server is updated based on the number of clicks；
It is secondary according to the total number of clicks recorded in the customer data base after renewal, and the exposure of the direct broadcasting room recommendation list
Number, calculates the click conversion ratio of the direct broadcasting room Generalization bounds.
5. method as claimed in claim 4, it is characterised in that the client server receives the institute that the user equipment sends
Click report of the user for the clicking operation of any one or more recommendation direct broadcasting rooms is stated, including：
It is fixed by exposed HTML (Hypertext Markup Language) HTTP of the client server or Hyper text transfer security protocol unified resource
Position symbol HTTPS URL receive the user that the user equipment sends for any one or more direct broadcasting rooms of recommending
The click report of clicking operation.
6. a kind of user equipment, it is characterised in that include：
First receiver module, the corresponding use of the user equipment is directed to for receiving direct broadcast server based on direct broadcasting room Generalization bounds
The direct broadcasting room recommendation list that family sends；The direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms；
Second receiver module, for receiving clicking operation of the user for any one or more recommendation direct broadcasting rooms；
Sending module, for based on the clicking operation, sending described to the client server associated with the direct broadcast server
The click report of clicking operation, so that the client server clicks on the point that report calculates the live Generalization bounds based on described
Conversion ratio is hit, and then the direct broadcasting room Generalization bounds are assessed based on the click conversion ratio.
7. user equipment as claimed in claim 6, it is characterised in that the sending module is used to call
Behaviour is clicked on described in HTML (Hypertext Markup Language) network request HttpWebRequest object acquisitions in pushChatMassege methods
Make corresponding click information；The click information includes number of clicks；The click of JSON structures is generated based on the click information
Report；Send out to the exposed HTTP of the client server or Hyper text transfer security protocol URL HTTPS URL
Described click is sent to report.
8. a kind of server system, it is characterised in that include：
Direct broadcast server, for sending direct broadcasting room for the corresponding user of user equipment based on direct broadcasting room Generalization bounds row are recommended
Table；The direct broadcasting room recommendation list includes one or more recommendation direct broadcasting rooms；
The client server associated with the direct broadcast server, appoints for receiving the user that the user equipment sends and being directed to
Anticipate one or more it is described recommend direct broadcasting rooms clicking operation click report；The report calculating direct broadcasting room is clicked on based on described
The click conversion ratio of Generalization bounds, and then the direct broadcasting room Generalization bounds are assessed based on the click conversion ratio.
9. server system as claimed in claim 8, it is characterised in that the client server is used to parse JSON structures
Report is clicked on, to obtain described click the corresponding click information of the clicking operation for including is reported, the click information includes
Number of clicks；Customer data base in the client server is updated based on the number of clicks；According to the number of users after renewal
According to the total number of clicks recorded in storehouse, and the exposure frequency of the direct broadcasting room recommendation list, calculate the direct broadcasting room and recommend plan
Click conversion ratio slightly.
10. server system as claimed in claim 8, it is characterised in that the client server is used to pass through the user
Exposed HTML (Hypertext Markup Language) HTTP of server or Hyper text transfer security protocol URL HTTPS URL are received
The point of the user that the user equipment sends for the clicking operation of any one or more recommendation direct broadcasting rooms
Hit report.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611040615.2A CN106604044A (en) | 2016-11-21 | 2016-11-21 | Direct broadcast room recommendation strategy assessment method, user equipment, and server system |
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| CN201611040615.2A CN106604044A (en) | 2016-11-21 | 2016-11-21 | Direct broadcast room recommendation strategy assessment method, user equipment, and server system |
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| CN106604044A true CN106604044A (en) | 2017-04-26 |
Family
ID=58591844
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| CN201611040615.2A Pending CN106604044A (en) | 2016-11-21 | 2016-11-21 | Direct broadcast room recommendation strategy assessment method, user equipment, and server system |
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