CN106570726A - Shopping mall passenger flow calculation data processing system - Google Patents
Shopping mall passenger flow calculation data processing system Download PDFInfo
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- CN106570726A CN106570726A CN201610955786.1A CN201610955786A CN106570726A CN 106570726 A CN106570726 A CN 106570726A CN 201610955786 A CN201610955786 A CN 201610955786A CN 106570726 A CN106570726 A CN 106570726A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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Abstract
The invention discloses a shopping mall passenger flow calculation data processing system. A monitoring device is used to collect various data of consumers in a shopping mall, and through the data, a purchasing psychology and a behavior characteristic of each consumer are analyzed, understood and classified. During a purchasing process, influences of various factors on a consuming behavior of each consumer are known so that a marketing plan of a market can be effectively made in the shopping mall, losses of the consumers are reduced, the purchasing psychology of each consumer is grasped and a marketing strategy of the shopping mall and the consumers achieve a good understanding. Therefore, during the purchasing process, the shopping mall and the consumers are satisfied and a win-win situation is achieved.
Description
Technical field
The present invention relates to data processing field, and in particular to a kind of market passenger flow calculates data handling system.
Background technology
With the development of advanced information society, urban life rhythm gradually accelerates, the complete large-scale business of the multiple functional, source of goods
Field or supermarket gradually instead of traditional department stores, enter into the life of the city people, become the important field of city people consumption
Institute；Because these businessmans recognize：To win the victory in keen competition, can not only lean on simple price war, so
Only businessman can be allowed to end in defeat for both sidesboth suffer losses, only from reduction cost of marketing, get brand, Building up Good Image sets out, be that customer creates one
The complete shopping environment of individual safe, comfortable, the light, source of goods, is possible to the achievement for having obtained.
Megastore or supermarket possess certain scale, suitable area, all carry out self-service, are reduces costs
Main path；Megastore or supermarket's flow of personnel are more frequent, and for convenience customer selects purchase for businessman, generally all adopts and opens
Formula sales counter is put, the randomness of its shopping, flexibility, convenience, practicality are provided conveniently for citizen；Although this mode makes
Customer can the freely free choice of goods, bring great convenience to customer, and ditch is also easier between shop-assistant and customer
It is logical；But it follows that this also provides opportunity to offender, the poor social personnel of some quality just utilize
These hiding potential safety hazards, carry out illegal behavioral activity, and unique evil backstage manipulator just utilizes this security breaches, frequency
Occur frequently hand crime, and to supermarket larger loss is brought.
And the analysis to passenger flow is then a kind of important market survey means, be external nearly all shopping center, market,
The link that greater chain business hall and chain commercial site all must be carried out before market and administrative decision is carried out；With competition
Aggravation, business model is analyzed to daily passenger flow feature and seems progressively from traditional tradesman to the transformation of doing business of great initiative
It is particularly important；At present domestic many decision-makers have had appreciated that importance of the passenger flow data for Analysis of Policy Making, one
As in festivals or holidays the statistics of volume of the flow of passengers data can be carried out by the way of artificial and be analyzed, also have some businessmans to employ standard
Really rate is not the very high infrared statistics for waiting equipment to carry out the long-term volume of the flow of passengers；In fact the most valuable of volume of the flow of passengers data is one
The statistics of chronicity, and the wherein trickle change of discovery and rule, connecting inner data with existing and necessary survey etc.
Every data cross comparative analysis, so just can provide strong foundation and means for decision-making.
But passenger flow analysis system of today is still rested on the basis based on simple statistics, it is difficult to according to concrete
Situation carries out the data analysis and excavation of personalized statistics and profound level.
The content of the invention
The invention aims to provide a kind of the data for collecting be carried out into Accurate Analysis and statistics, area by video
The market passenger flow that effective passenger flow and invalid passenger flow and passenger flow rest on the time in market is divided to calculate data handling system.
The present invention is achieved through the following technical solutions：A kind of market passenger flow calculates data handling system, each including being arranged on
Some supervising devices of individual entrance and exit, pass in and out the stream of people and its shopping environment in market, and record each for collection
The shopping-time of the person that goes out market shopping, is additionally provided with wireless module and will be collected by being wirelessly transferred in the supervising device
To video analytics server, the video analytics server is used to that the information for collecting to be analyzed and be passed data transfer
Transport to data server to be processed, data server passes through the effective passenger flow of data separation for collecting and invalid passenger flow, and remembers
Time, the conclusion of the business stroke count of effective passenger flow and the turnover that record effect passenger flow and invalid passenger flow are stayed respectively in market is used to generate
Data sheet；The data server is also connected with client and obtains data sheet by network access for staff.
Preferably, the supervising device carries out recognition of face record for each into the people in market, and is identified
For recording the time stayed in market, effective Sojourn times of the passenger flow in market in the consumer group not only can be so recorded
Between, the consumer behavior that can also distinguish between out the consumer group is done shopping to go window-shopping or head direct for theme, and through recognition of face
Record is it has also been found that the national wanted criminal sent in order for arrest, assists public security to solve a case for reporting to the police.
Preferably, each commodity in market are both provided with identification code, and the supervising device can pick out each purchase
The people of commodity, for distinguishing the consumer group in effective passenger flow and invalid passenger flow；The consumer group can be embodied in form
Purchasing power, be that market provides effective data in decision-making and supports.
Preferably, anti-theft alarming unit is additionally provided with the supervising device of each entrance and exit in the market, is used for
Whether commodity of the detection with identification code are to be carried in arrearage, send alarm；For preventing thievery, from
And there is economic loss.
Preferably, the supervising device in each shop being arranged in market be used for collect consumer behavior and
It is aggregated into video analytics server, the consumer record and customer-action analysis consumption row of video analytics server synthesis consumer
To be that market provides reliable data in decision-making and supports and Analysis Service for drawing the behavioural characteristic of consumer.
Preferably, after the consumer record of video analytics server synthesis consumer and customer-action analysis consumer behavior
Data transfer to data server, data server builds consumption model, divides consumer behavior, and analyze data produces suggestion
Property strategy；For analyzing the purchasing psychology and behavioural characteristic of consumer so that the marketing strategy in market is reached well with consumer
Tacit agreement.
The present invention collects the various data of consumer in market by supervising device, and it is each to understand classification by data analysis
The purchasing psychology and behavioural characteristic of individual consumer, understands impact of the various factors to consumer's consumer behavior in purchasing process, uses
The marketing program in market is effectively formulated in decision-making in market, the loss of consumer is reduced, the purchase heart of each consumer is caught
Reason so that the marketing strategy in market reaches good tacit agreement with consumer, so as to allow market and consumer in purchasing process all
It is satisfied, reach the situation of doulbe-sides' victory.
Compared with prior art, the invention has benefit that：1）Distinguish the effective passenger flow and invalid in the consumer group
Passenger flow, embodies the purchasing power of the consumer group in data；2）The purchase of the data analysis consumer by collecting to supervising device
Psychological and behavioral characteristics are bought, is easy to the marketing strategy that market is formulated to reach good tacit agreement with consumer；3）It is provided with thief-proof dress
The generation for preventing thievery is put, economic loss is reduced.
Specific embodiment
With reference to specific embodiment, the invention will be further described.
A kind of market passenger flow calculates data handling system, including some supervising devices for being arranged on each entrance and exit,
The stream of people and its shopping environment for collection turnover market, and the shopping-time of each turnover market shopping person is recorded, it is described
Wireless module is additionally provided with supervising device and by being wirelessly transferred the data transfer that will be collected to video analytics server, institute
State video analytics server and processed for the information for collecting to be analyzed and transmit it to data server, data
Server passes through the effective passenger flow of data separation for collecting and invalid passenger flow, and records effect passenger flow and invalid passenger flow respectively in market
Time, the conclusion of the business stroke count of effective passenger flow and the turnover for inside staying is used to generate data sheet；The data server also connects
Connect client and data sheet is obtained by network access for staff.
In present embodiment, the supervising device carries out recognition of face record for each into the people in market, and enters
Line identifier is used for time for staying in market of record, not only can so record in the consumer group effective passenger flow in market
Residence time, the consumer behavior that can also distinguish between out the consumer group is done shopping to go window-shopping or head direct for theme, show that each disappears
The behavioural characteristic of the person of expense, and sorted out and shown with the form of percentage, for more intuitively allowing market it was observed that business
The proportion of all kinds of consumers in the passenger flow of field；And the order for arrest that country sends can also be contrasted through recognition of face record, is found
Country assists public security to arrest and solves a case in the various wanted criminals for ordering to arrest for reporting to the police.
In present embodiment, each commodity in market are both provided with identification code, and the supervising device can be picked out often
The people of individual purchase commodity, and can confirm that the people's time stayed in market for buying commodity and the people for not buying commodity in business
Time for staying in, for distinguishing the consumer group in effective passenger flow and invalid passenger flow, moreover it is possible to confirm the people for buying commodity
The length of residence time in market, goes window-shopping or heads direct for the behavioural characteristic that theme is done shopping for distinguishing consumer.
In present embodiment, anti-theft alarming list is additionally provided with the supervising device of each entrance and exit in the market
Whether unit, be to be carried in arrearage for commodity of the detection with identification code, sends alarm, can so prevent stealing
The generation of time, reduces the economic loss of trade company in market, protects the safety of trade company in market.
In present embodiment, the supervising device is used to collect the row of consumer in each shop being arranged in market
For and be aggregated into video analytics server, the consumer record and customer-action analysis of video analytics server synthesis consumer disappear
Take behavior, the data after the consumer record of the video analytics server synthesis consumer and customer-action analysis consumer behavior are passed
Data server is transported to, data server builds consumption model, divide consumer behavior, analyze data produces suggestiveness strategy；It is logical
Purchasing psychology and purchase feature that analysis understands all kinds of consumers are crossed, the impact of various buying behaviors in purchasing process is understood, can
Effectively to help market to formulate marketing program, the loss of consumer is reduced；The consumption row less than each consumer is grabbed by analysis
For, arrest each consumer at heart, so as to carry out induction and conclusion to data so that market can accurately learn volume of the flow of passengers data,
And the wherein trickle change of discovery and rule, the items data cross pair such as connecting inner data with existing and necessary survey
Than analysis, strong foundation and means can be provided for decision-making.
Protection scope of the present invention includes but is not limited to embodiment of above, and protection scope of the present invention is with claims
It is defined, any replacement being readily apparent that to those skilled in the art that this technology is made, deformation, improvement each fall within the present invention's
Protection domain.
Claims (6)
1. a kind of market passenger flow calculates data handling system, it is characterised in that：Including being arranged on some of each entrance and exit
Supervising device, the stream of people and its shopping environment for collection turnover market, and record the shopping of each turnover market shopping person
Time, wireless module is additionally provided with the supervising device and by being wirelessly transferred the data transfer that will be collected to video analysis
Server, the video analytics server is used to being analyzed and transmitting it to data server the information for collecting to carry out
Process, data server passes through the effective passenger flow of data separation for collecting and invalid passenger flow, and records effect passenger flow and invalid passenger flow
Time, the conclusion of the business stroke count of effective passenger flow and the turnover for staying in market respectively is used to generate data sheet；The data
Server is also connected with client and obtains data sheet by network access for staff.
2. a kind of market passenger flow according to claim 1 calculates data handling system, it is characterised in that：The supervising device
For each carries out recognition of face record into the people in market, and it is identified for recording the time stayed in market.
3. a kind of market passenger flow according to claim 1 calculates data handling system, it is characterised in that：Each in market
Commodity are both provided with identification code, and the supervising device can pick out the people of each purchase commodity, for distinguishing the consumer group
In effective passenger flow and invalid passenger flow.
4. a kind of market passenger flow according to claim 3 calculates data handling system, it is characterised in that：The market it is each
Anti-theft alarming unit is additionally provided with the supervising device of individual entrance and exit, for commodity of the detection with identification code whether not
Payment is to be carried over, and sends alarm.
5. a kind of market passenger flow according to claim 1 calculates data handling system, it is characterised in that：The supervising device
It is used to collect the behavior of consumer and be aggregated into video analytics server in each shop being arranged in market, video point
The consumer record of analysis server synthesis consumer and customer-action analysis consumer behavior.
6. a kind of market passenger flow according to claim 5 calculates data handling system, it is characterised in that：The video analysis
Data transfer after the consumer record of server synthesis consumer and customer-action analysis consumer behavior is to data server, data
Server construction consumption model, divides consumer behavior, and analyze data produces suggestiveness strategy.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610955786.1A CN106570726A (en) | 2016-10-27 | 2016-10-27 | Shopping mall passenger flow calculation data processing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610955786.1A CN106570726A (en) | 2016-10-27 | 2016-10-27 | Shopping mall passenger flow calculation data processing system |
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| CN106570726A true CN106570726A (en) | 2017-04-19 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201610955786.1A Pending CN106570726A (en) | 2016-10-27 | 2016-10-27 | Shopping mall passenger flow calculation data processing system |
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Cited By (5)
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| TWI618001B (en) * | 2017-05-08 | 2018-03-11 | 晶睿通訊股份有限公司 | Object recognition system and object recognition method |
| CN108647581A (en) * | 2018-04-18 | 2018-10-12 | 深圳市商汤科技有限公司 | Information processing method, device and storage medium |
| CN108764181A (en) * | 2018-05-31 | 2018-11-06 | 北京学之途网络科技有限公司 | A kind of passenger flow statistical method and device, computer readable storage medium |
| CN109426982A (en) * | 2017-08-31 | 2019-03-05 | 青岛海尔特种电冰柜有限公司 | One kind, which is sold goods, exhibits and sells device passenger flow statistical method |
| CN110110688A (en) * | 2019-05-15 | 2019-08-09 | 联想(北京)有限公司 | A kind of information analysis method and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| TWI618001B (en) * | 2017-05-08 | 2018-03-11 | 晶睿通訊股份有限公司 | Object recognition system and object recognition method |
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Application publication date: 20170419 |