CN106570640A - Method and system for determining environment protection information transmission effect of grid - Google Patents
Method and system for determining environment protection information transmission effect of grid Download PDFInfo
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Abstract
The invention relates to a method and system for determining an environment protection information transmission effect of a grid. The method comprises: an evaluation index system of an environment protection information transmission effect of a grid is established; a hierarchical structure graph of a transmission effect is constructed; a value of an importance degree of an influence on an environment protection information propagation effect of the grid by each first-order index is determined; on the basis of the values, a determination matrix A is established; a maximum feature value and a maximum feature vector of the matrix A are calculated and consistency checking is carried out on the determination matrix A; when the determination matrix passes the consistency checking, a grid environment protection information transmission effect evaluation formula is established based on the maximum feature value of the determination matrix and the corresponding feature vector, wherein the formula is as follows: an information transmission effect=omega01*(attention rate)+omega02*(interest rate)+omega03*(query rate)+omega04*(action rate)+omega05*(haring rate)+omega06*(query-sharing rate); and on the basis of the evaluation rate, index assignment is carried out for an environment protection propagation activity plan of the power grid and a quantitative evaluation result of the information transmission effect is determined.
Description
Technical field
The present invention relates to electrical network environmental protection management technical field, and determine electrical network environmental protection information more particularly, to a kind of
The method and system of communication effect.
Background technology
With the raising of electric pressure, the electricity transmitting and converting construction scale of China constantly expands, and environmental problem is also increasingly dashed forward
Go out, be mainly manifested in the utilization in soil, the Communication Jamming that corona brings, and power frequency electromagnetic field, audible noise are to ecological shadow
The aspects such as sound.Because the common people safeguard the gradually reinforcement that own right is realized, public pressure and ring that electricity transmitting and converting construction faces
Border pressure increases increasingly.The construction project of transformer substation in city faces repeatedly that addressing is difficult, stringing passage is difficult, resident understands that difficulty etc. is asked
Topic, the dispute that electrical network environmental issue causes is also increasing.And in media's public opinion positive propaganda electrical network environmental protection sound always compared with
For faint.
Environmentally friendly popular science propaganda is the important component part of electrical network efforts at environmental protection, and Efforts To Develop publicity work concerning environmental protection is that government is general
And power transformating and supplying facility environmental protection knowledge, promote the public correctly to recognize power transformating and supplying facility environmental effect, eliminate the unnecessary psychology of the public
The effective way of burden.Although human and material resources and financial resources input of the electric power enterprise in terms of electrical network environmental protection information propagation increase year by year
Plus, but the effect in terms of electrical network environmental protection information propagation is how, and the feasible Information Communication effect of a set of science is not also set up so far
Evaluation system.
The content of the invention
In order to solve the problems referred to above of background technology presence, a set of effective electrical network environmental protection information communication effect is set up
Evaluation system, the present invention provides a kind of method and system for determining electrical network environmental protection information communication effect.Wherein, methods described bag
Include:
Step 1, the electrical network environmental protection information pre-build according to the index significance level sequencing table determination for pre-building are propagated
Each first class index in recruitment evaluation index system produces the number of the significance level for affecting on electrical network environmental protection information the effect of publicity
Value;
Step 2, judgment matrix A is set up based on the numerical value of significance level of the first class index chosen, to examining by concordance
The judgment matrix A for testing seeks eigenvalue of maximum λmaxAnd its characteristic vector ω0, wherein, the judgment matrix A=(aij)n×n, aijFor
Every level of j-th element of i-th element of row and each column relative to the electrical network environmental protection information communication effect for pre-building in matrix
The ratio of top significance level in structure chart;
Step 3, the eigenvalue of maximum that will determine that matrix and its corresponding characteristic vector as final index weights, really
Surely the electrical network environmental protection information communication effect assessment formula set up based on the final index weights;
Step 4, for electrical network environmental propagada activity scheme respectively to it is described assessment formula in index carry out assignment, it is determined that
The quantitative evaluation result of Information Communication effect.
Preferably, it is determined that each first class index in electrical network environmental protection information communication effect evaluation index system is to electrical network ring
Before protecting the numerical value that information propagating effect produces the significance level for affecting, also include:
Choose at least two first class index and set up electrical network environmental protection information communication effect evaluation index system;
Build the hierarchical chart for determining electrical network environmental protection information communication effect, wherein electrical network environmental protection information communication effect assessment
Total score is top, and the first class index of selection is intermediate layer, and environmental protection information activities of transmission scheme is lowermost layer;And
Index significance level sequencing table is set up, and assignment is distinguished to each grade in table.
Preferably, the first class index includes:Concern, interest, inquiry, take action, share and inquire about-share;The spy
Levy vectorial ω0=[ω01,ω02,ω03,ω04,ω05,ω06]T, ω0In each element be each index weights;The electricity
Net environmental protection information communication effect assesses formula:Information Communication effect=ω01* concern rate+ω02* interest rate+ω03* query rate+
ω04* action rate+ω05* rate+ω is shared06* inquire about-share rate.
Preferably, consistency check is carried out to judgment matrix A, including:
The inconsistent level index CI of judgment matrix A is calculated, its computing formula is:
Based on the exponent number n of judgment matrix A, by RI standard value tables, Aver-age Random Consistency Index RI is calculated;
Test coefficient CR is calculated based on inconsistent level index CI and Aver-age Random Consistency Index RI, test coefficient CR
Computing formula is as follows:
If CR < 0.1, judgment matrix A passes through consistency check.
Preferably, methods described also includes arranging two-level index under first class index based on assessment object and content, when one
When level index is arranged with two-level index, in the hierarchical chart of the determination electrical network environmental protection information communication effect for building, electrical network
For top, the first class index of selection is the second layer to environmental protection information communication effect evaluation part, two under each first class index grade
Index is third layer, and environmental protection information activities of transmission scheme is lowermost layer.
Preferably, when first class index is arranged with two-level index, according to index significance level sequencing table determine each one
The numerical value of the significance level of the two-level index under level index, and the numerical value averaged for passing through the significance level to two-level index
Determine the numerical value of corresponding first class index significance level.
Preferably, when first class index is arranged with two-level index, according to the recruitment evaluation formula that methods described determines, pin
The two-level index included when determining the numerical value of two-level index significance level to electrical network environmental propagada activity is completely the same.
Preferably, when first class index is arranged with two-level index, the two-level index under first class index " concern " includes:Note
Mesh rate, reading theory, rate of precision, coverage rate, audience rating, arrival rate, cognitive rate, passively browse, actively click on, exposure frequency;
Two-level index under first class index " interest " includes:Hobby rate, trial rate, preference rate, degree of belief, number of clicks,
Clicking rate, afterwards moment memory span, memory rate;
Two-level index under first class index " inquiry " includes:Active searching rate, number of visits, website traffic, interactive rate, return
Should rate;
Two-level index under first class index " action " includes:Configuration information collection rate, conversion number of times, conversion ratio, participation;
Two-level index under first class index " sharing " includes:Configuration information reprints number of times, shares number, reprints content commenting
Amount, complaint amount;
Two-level index under first class index " inquire about-share " includes:Secondary spreading rate, topic temperature, topic comment are set
Degree.
According to a further aspect in the invention, the present invention relates to it is a kind of determine electrical network environmental protection information communication effect system, its
It is characterised by, the system includes:
Evaluation index assignment unit, for determining the electricity for pre-building according to the index significance level sequencing table for pre-building
Each first class index in net environmental protection information communication effect evaluation index system produces impact to electrical network environmental protection information the effect of publicity
Significance level numerical value;
Judgment matrix construction unit, it is used to set up judgment matrix based on the numerical value of the significance level of the first class index chosen
A, to seeking eigenvalue of maximum λ by the judgment matrix A of consistency checkmaxAnd its characteristic vector ω0, wherein judgment matrix A=
(aij)n×n, aijBe in judgment matrix A often row j-th element of i-th element and each column relative to top in hierarchical chart
Significance level ratio;
Communication effect determining unit, it is used to will determine that the eigenvalue of maximum of matrix and its corresponding characteristic vector conduct
Final index weights, it is determined that the electrical network environmental protection information communication effect assessment formula set up based on the final index weights;
Quantitative evaluation unit, for entering to the index in the assessment formula respectively for electrical network environmental propagada activity scheme
Row assignment, determines the quantitative evaluation result of Information Communication effect.
Preferably, the system also includes:
Evaluation index system signal generating unit, it is used at least two first class index of selection and sets up electrical network environmental protection information propagation effect
Fruit evaluation index system;
Hierarchical chart construction unit, it is used to build the hierarchical chart for determining electrical network environmental protection information communication effect, its
Middle electrical network environmental protection information communication effect assessment total score is top, and the first class index of selection is intermediate layer, and environmental protection information is propagated and lived
Dynamic scheme is lowermost layer;And
Sequencing table sets up unit, for setting up index significance level sequencing table, and distinguishes assignment to each grade in table.
By the method and system for providing above-mentioned determination electrical network environmental protection information communication effect, can effectively complete at different levels
Power grid enterprises are monthly, season, year electric network information propaganda work performance quantitative evaluation, it is also possible to realize to certain once or
The electric network information communication effect assessment of a certain class publicity channel or propagandizing form, preferably meets electrical network environmental protection managerial
Need.
Description of the drawings
By reference to the following drawings, the illustrative embodiments of the present invention can be more fully understood by:
Fig. 1 shows the flow chart of the method for the determination electrical network environmental protection information communication effect of the specific embodiment of the invention;
Fig. 2 shows the hierarchical chart of the specific embodiment of the invention;
Fig. 3 shows the electrical network environmental protection information communication effect evaluation criteria figure of the specific embodiment of the invention;And
Fig. 4 shows the structure chart of the system of the determination electrical network environmental protection information communication effect of the specific embodiment of the invention.
Specific embodiment
With reference now to accompanying drawing, the illustrative embodiments of the present invention are introduced, however, the present invention can be with many different shapes
Formula is not limited to embodiment described herein implementing, there is provided these embodiments are to disclose at large and fully
The present invention, and fully pass on the scope of the present invention to person of ordinary skill in the field.For showing for being illustrated in the accompanying drawings
Term in example property embodiment is not limitation of the invention.In the accompanying drawings, identical cells/elements are attached using identical
Icon is remembered.
Unless otherwise stated, term (including scientific and technical terminology) used herein has to person of ordinary skill in the field
It is common to understand implication.Further it will be understood that the term limited with the dictionary being usually used, is appreciated that and it
The linguistic context of association area has consistent implication, and is not construed as Utopian or excessively formal meaning.
Fig. 1 is the flow chart of the method for the determination electrical network environmental protection information communication effect of the specific embodiment of the invention.Such as Fig. 1
It is shown, determine the method for electrical network environmental protection information communication effect from the beginning of step 101.
In step S101, choose 5 first class index and set up electrical network environmental protection information communication effect evaluation index system, described 5
Individual first class index is concern, interest, inquiry, takes action, shares.
In step S102, hierarchy Model is built.Fig. 2 is the hierarchical chart of the specific embodiment of the invention.Such as Fig. 2
It is shown, by Evaluated effect PTS, first class index and environmental protection information propagation scheme, by the mutual relation between them highest is divided into
Layer, intermediate layer and lowermost layer.
Be first class index significance level assignment in step S103, wherein C1, C2, C3, C4 and C5 respectively correspond to concern, it is emerging
Interest, inquire about, take action, sharing C1=6, C2=4, C3=3, C4=7, C5=9.
In step S104, based on the assignment of above-mentioned first class index significance level, Judgement Matricies A is as follows:
This judgment matrix is 5 rank matrixes (5 first class index of correspondence), because it is positive definite matrix, so the number of lower half
According to can be default.Index relative weighting aijFor the importance ratio of two two indexes, i.e. aij=Ci/Cj.For example, the first row secondary series
Element a12=6/4, that is, " concern " is represented compared with " interest " two indices, the importance of " concern " is " interest " importance
6/4 times, i.e., 1.5 times.
In step S105:Calculating matrix eigenvalue of maximum be 5, maximal eigenvector for (0.207,0.138,0.103,
0.241,0.310).
In step S106, consistency check is carried out to judgment matrix, this judgment matrix is in contrast with one on all four
Compared with matrix (positive definite matrix), therefore, the matrix is 5 rank matrixes, therefore the dimension of matrix is 5, and the eigenvalue of its maximum absolute value is
5。
The index for weighing the inconsistent degree of pairwise comparison matrix is CI, and its computing formula is:
When eigenvalue is 5, and when equal with order of matrix number 5, then CI=0, illustrates that consistency level reaches highest standard.
By RI standard value tables, according to matrix exponent number, the conforming RI standard values of inspection pairwise comparison matrix are found.Herein
Judgment matrix exponent number be 5, so RI be 1.12.
The computing formula of test coefficient CR is:
For this survey result, consistency check is carried out to it, it is 1.12 that CI values are 0, RI values, so according to CR values
Computing formula is obtained, and CR values are 0, and it is less than 0.1, and consistency check passes through.In other words, by consistency check, it may be determined that
The index weights tried to achieve by above-mentioned steps meet reality, effect accurately, therefore can adopt the result.
Step 7:Will determine that matrix eigenvalue of maximum and its corresponding characteristic vector as final index weights:
Index | Concern (A) | Interest (I) | Inquiry (Q) | Action (G) | Share (S) |
Index weights | 0.207 | 0.138 | 0.103 | 0.241 | 0.310 |
Information Communication recruitment evaluation formula is determined according to These parameters right:
Information Communication effect=0.207* concern rate+0.138* interest rate+0.103* query rate+0.241* action rates+
0.310* shares rate.
When actually used, according to evaluation index system design seismic wave questionnaire, Jiangsu Power Company and Guangxi electricity are thrown in
After the investigation of net company, the score of two provincial electric power companies is as follows:
According to aforesaid weight calculation formula, i.e. Information Communication effect=0.207* concern rate+0.138* interest rates+
0.103* query rate+0.241* action rate+0.310* share rate, and Jiangsu Power Company and Guangxi Power Grid Corp. are calculated respectively
Information Communication effect.Two-level index assigns power using average under each first class index.It is computed understanding, Jiangsu Power Company information is passed
It is 6.99 to broadcast effect final score, and Guangxi Power Grid Corp.'s Information Communication effect final score is 6.43.Two province's scores are marked
After quasi-ization process, Jiangsu scoring is 0.699, and Guangxi scoring is 0.643.
Fig. 3 is the electrical network environmental protection information communication effect evaluation criteria figure of the specific embodiment of the invention.As shown in figure 3,
Divide and be designated as between 0.6-0.79 " good ", it is known that the effect of publicity of two provinces is in general level on the upper side, is designated as " good ", with
The subjective assessment that expert is given is close, and model checking is set up.
According to a further aspect in the invention, the present invention is also provided and a kind of determines that electrical network environmental protection information communication effect is
System.Fig. 4 is the structure chart of the system of the determination electrical network environmental protection information communication effect of the specific embodiment of the invention.As shown in figure 4,
The system 400 includes evaluation index system signal generating unit 401, hierarchical chart construction unit 402, evaluation index assignment unit
403rd, judgment matrix construction unit 404, judgment matrix computing unit 405, consistency check unit 406 and communication effect determine single
Unit 407.
Evaluation index system signal generating unit 401, it is used at least two first class index of selection and sets up electrical network environmental protection information biography
Recruitment evaluation index system is broadcast, the first class index includes:Concern, interest, inquiry, take action, share and inquire about-share;
Hierarchical chart construction unit 402, it is used to build the hierarchical chart for determining electrical network environmental protection information communication effect,
Wherein electrical network environmental protection information communication effect assessment total score is top, and the first class index of selection is intermediate layer, and environmental protection information is propagated
Activity scheme is lowermost layer;
Evaluation index assignment unit 403, determines each first class index to electrical network environmental protection according to index significance level sequencing table
Information propagating effect produces the numerical value of the significance level for affecting;
Judgment matrix construction unit 404, it is used to set up judgement based on the numerical value of the significance level of the first class index chosen
Matrix A, it is top during often j-th element of i-th element and each column of row is relative to hierarchical chart in multilevel iudge matrix A
Importance when, the relative weighting a of usage quantityijRepresent, then aijEqual to i-th element and j-th element significance level
The ratio of numerical value, A=(aij)n×n;
Judgment matrix computing unit 405, it is used for the eigenvalue of maximum and maximal eigenvector of calculating matrix A, for square
Battle array A, there is A ω=λ ω, and ω is vector, and λ is characterized root and unique, seeks eigenvalue of maximum λmaxCharacteristic vector ω0=
[ω01,ω02,ω03,ω04,ω05,ω06]T, ω0In each element be each index weights;
Consistency check unit 406, it is used to carry out judgment matrix A consistency check, the side of the consistency check
Method includes:
The inconsistent level index CI of judgment matrix A is calculated, its computing formula is:
Based on the exponent number n of judgment matrix A, by RI standard value tables, Aver-age Random Consistency Index RI is calculated;
Test coefficient CR is calculated based on inconsistent level index CI and Aver-age Random Consistency Index RI, test coefficient CR
Computing formula is as follows:
If CR < 0.1, judgment matrix A, if CR >=0.1, shows that judgment matrix A has by consistency check
The mistake of logicality, needs to reconfigure judgment matrix;
Communication effect determining unit 407, it is used for when judgment matrix passes through consistency check, by the judgement square tried to achieve
The eigenvalue of maximum and its corresponding characteristic vector of battle array is set up as final index weights based on the final index weights
Electrical network environmental protection information communication effect assessment formula it is as follows:
Information Communication effect=ω01* concern rate+ω02* interest rate+ω03* query rate+ω04* action rate+ω05* share
Rate+ω06* inquire about-share rate,
According to the assessment formula, for electrical network environmental propagada activity scheme row index assignment is entered respectively, determine that information is passed
Broadcast the quantitative evaluation result of effect.
Preferably, the index significance level sequencing table in the evaluation index assignment unit 402 be divided into it is of equal importance,
Between of equal importance and slightly important, it is slightly important, between slightly important and quite important, it is quite important, between
Between quite important and substantially important, it is substantially important, between substantially important and absolutely essential and absolutely essential 9 grades, and
Assignment 1 to 9 is distinguished to it.
Preferably, the evaluation index system signal generating unit 401 according to it is actually used when assessment object and content, it is allowed to
Two-level index is set under first class index, wherein:
Two-level index under first class index " concern " includes:Readership score, reading theory, rate of precision, coverage rate, audience rating, arrive
Up to rate, cognitive rate, passively browse, actively click on, exposure frequency;
Two-level index under first class index " interest " includes:Hobby rate, trial rate, preference rate, degree of belief, number of clicks,
Clicking rate, afterwards moment memory span, memory rate;
Two-level index under first class index " inquiry " includes:Active searching rate, number of visits, website traffic, interactive rate, return
Should rate;
Two-level index under first class index " action " includes:Configuration information collection rate, conversion number of times, conversion ratio, participation;
Two-level index under first class index " sharing " includes:Configuration information reprints number of times, shares number, reprints content commenting
Amount, complaint amount;
Two-level index under first class index " inquire about-share " includes:Secondary spreading rate, topic temperature, topic comment are set
Degree.
Preferably, in evaluation index system signal generating unit 401, when first class index is arranged with two-level index, in layer
In the hierarchical chart of the determination electrical network environmental protection information communication effect built in hierarchical structure chart construction unit 403, electrical network environmental protection letter
Breath communication effect evaluation part is top, and the first class index of selection is the second layer, and the two-level index under each first class index is
Third layer, environmental protection information activities of transmission scheme is lowermost layer;
Preferably, in evaluation index system signal generating unit 401, when first class index is arranged with two-level index, commenting
In estimating index assignment unit 402, the important of two-level index under each first class index is determined according to index significance level sequencing table
The numerical value of degree, and corresponding first class index importance is determined by the numerical value averaged of the significance level to two-level index
The numerical value of degree.
Preferably, in evaluation index system signal generating unit 401, when first class index is arranged with two-level index, propagate
The recruitment evaluation formula determined in recruitment evaluation formula determining unit 407, for electrical network environmental propagada activity two-level index is determined
The two-level index included during the numerical value of significance level is completely the same.
Those skilled in the art are it should be appreciated that embodiments herein can be provided as method, system or computer program
Product.Therefore, the application can be using complete hardware embodiment, complete software embodiment or with reference to the reality in terms of software and hardware
Apply the form of example.And, the application can be adopted and wherein include the computer of computer usable program code at one or more
The computer program implemented in usable storage medium (including but not limited to disk memory, CD-ROM, optical memory etc.) is produced
The form of product.
The application is the flow process with reference to method, equipment (system) and computer program according to the embodiment of the present application
Figure and/or block diagram are describing.It should be understood that can be by computer program instructions flowchart and/or each stream in block diagram
The combination of journey and/or square frame and flow chart and/or the flow process in block diagram and/or square frame.These computer programs can be provided
The processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced for reality by the instruction of computer or the computing device of other programmable data processing devices
The device of the function of specifying in present one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple square frames.
These computer program instructions may be alternatively stored in can guide computer or other programmable data processing devices with spy
In determining the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory is produced to be included referring to
Make the manufacture of device, the command device realize in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or
The function of specifying in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing devices so that in meter
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented process, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow process of flow chart or multiple flow processs and/or block diagram one
The step of function of specifying in individual square frame or multiple square frames.
By above embodiments describing the present invention.However, it is known in those skilled in the art, as subsidiary
Patent right requirement limited, except the present invention other embodiments disclosed above equally fall in the scope of the present invention
It is interior.
Normally, all terms for using in the claims are all solved according to them in the usual implication of technical field
Release, unless clearly defined in addition wherein.All of reference " one/described/be somebody's turn to do【Device, component etc.】" all it is opened ground
At least one of described device, component etc. example is construed to, unless otherwise expressly specified.Any method disclosed herein
Step all need not be run with disclosed accurate order, unless explicitly stated otherwise.
Claims (10)
1. it is a kind of determine electrical network environmental protection information communication effect method, it is characterised in that methods described includes:
Step 1, the electrical network environmental protection information communication effect pre-build according to the index significance level sequencing table determination for pre-building
Each first class index in evaluation index system produces the numerical value of the significance level for affecting on electrical network environmental protection information the effect of publicity;
Step 2, judgment matrix A is set up based on the numerical value of significance level of the first class index chosen, to by consistency check
Judgment matrix A seeks eigenvalue of maximum λmaxAnd its characteristic vector ω0, wherein, the judgment matrix A=(aij)n×n, aijFor matrix
In every hierarchical structure of j-th element of i-th element of row and each column relative to the electrical network environmental protection information communication effect for pre-building
The ratio of top significance level in figure;
Step 3, the eigenvalue of maximum that will determine that matrix and its corresponding characteristic vector determine base as final index weights
In the electrical network environmental protection information communication effect assessment formula that the final index weights are set up;
Step 4, for electrical network environmental propagada activity scheme respectively to it is described assessment formula in index carry out assignment, determine information
The quantitative evaluation result of communication effect.
2. method according to claim 1, it is characterised in that it is determined that electrical network environmental protection information communication effect evaluation index body
Each first class index in system is produced before the numerical value of the significance level for affecting on electrical network environmental protection information the effect of publicity, is also included:
Choose at least two first class index and set up electrical network environmental protection information communication effect evaluation index system;
Build the hierarchical chart for determining electrical network environmental protection information communication effect, wherein electrical network environmental protection information communication effect assessment total score
For top, the first class index of selection is intermediate layer, and environmental protection information activities of transmission scheme is lowermost layer;And
Index significance level sequencing table is set up, and assignment is distinguished to each grade in table.
3. method according to claim 1, it is characterised in that:
The first class index includes:Concern, interest, inquiry, take action, share and inquire about-share;Characteristic vector ω0=
[ω01,ω02,ω03,ω04,ω05,ω06]T, ω0In each element be each index weights;
The electrical network environmental protection information communication effect assesses formula:Information Communication effect=ω01* concern rate+ω02* interest rate+
ω03* query rate+ω04* action rate+ω05* rate+ω is shared06* inquire about-share rate.
4. method according to claim 1, it is characterised in that consistency check is carried out to judgment matrix A, including:
The inconsistent level index CI of judgment matrix A is calculated, its computing formula is:
Based on the exponent number n of judgment matrix A, by RI standard value tables, Aver-age Random Consistency Index RI is calculated;
Test coefficient CR, the calculating of test coefficient CR are calculated based on inconsistent level index CI and Aver-age Random Consistency Index RI
Formula is as follows:
If CR < 0.1, judgment matrix A passes through consistency check.
5. method according to claim 1, it is characterised in that methods described is also included based on assessment object and content
Two-level index is set under level index, when first class index is arranged with two-level index, is passed in the determination electrical network environmental protection information for building
In broadcasting the hierarchical chart of effect, for top, the first class index of selection is the to electrical network environmental protection information communication effect evaluation part
Two layers, the two-level index under each first class index is third layer, and environmental protection information activities of transmission scheme is lowermost layer.
6. method according to claim 5, it is characterised in that when first class index is arranged with two-level index, according to finger
Mark significance level sequencing table determines the numerical value of the significance level of the two-level index under each first class index, and by two-level index
The numerical value averaged of significance level determine the numerical value of corresponding first class index significance level.
7. method according to claim 5, it is characterised in that when first class index is arranged with two-level index, according to institute
The recruitment evaluation formula of method determination is stated, is wrapped when determining the numerical value of two-level index significance level for electrical network environmental propagada activity
The two-level index for containing is completely the same.
8. method according to claim 5, it is characterised in that
Two-level index under first class index " concern " includes:Readership score, reading theory, rate of precision, coverage rate, audience rating, arrival rate,
Cognitive rate, passively browse, actively click on, exposure frequency;
Two-level index under first class index " interest " includes:Hobby rate, trial rate, preference rate, degree of belief, number of clicks, click
Rate, afterwards moment memory span, memory rate;
Two-level index under first class index " inquiry " includes:Active searching rate, number of visits, website traffic, interactive rate, response
Rate;
Two-level index under first class index " action " includes:Configuration information collection rate, conversion number of times, conversion ratio, participation;
Two-level index under first class index " sharing " includes:Configuration information reprint number of times, share number, reprint content commenting amount,
Complaint amount;
Two-level index under first class index " inquire about-share " includes:Secondary spreading rate, topic temperature, topic comment degree are set.
9. it is a kind of determine electrical network environmental protection information communication effect system, it is characterised in that the system includes:
Evaluation index assignment unit, for determining the electrical network ring for pre-building according to the index significance level sequencing table for pre-building
Each first class index protected in Information Communication recruitment evaluation index system produces the weight for affecting to electrical network environmental protection information the effect of publicity
Want the numerical value of degree;
Judgment matrix construction unit, it is used to set up judgment matrix A based on the numerical value of the significance level of the first class index chosen, right
Eigenvalue of maximum λ is asked by the judgment matrix A of consistency checkmaxAnd its characteristic vector ω0, wherein judgment matrix A=
(aij)n×n, aijBe in judgment matrix A often row j-th element of i-th element and each column relative to top in hierarchical chart
Significance level ratio;
Communication effect determining unit, it is used to will determine that the eigenvalue of maximum of matrix and its corresponding characteristic vector as final
Index weights, it is determined that the electrical network environmental protection information communication effect assessment formula set up based on the final index weights;
Quantitative evaluation unit, for assigning to the index in the assessment formula respectively for electrical network environmental propagada activity scheme
Value, determines the quantitative evaluation result of Information Communication effect.
10. system according to claim 9, it is characterised in that the system also includes:
Evaluation index system signal generating unit, it is used to choosing at least two first class index sets up electrical network environmental protection information communication effect and comments
Assessment system;
Hierarchical chart construction unit, it is used to build the hierarchical chart for determining electrical network environmental protection information communication effect, wherein electricity
For top, the first class index of selection is intermediate layer to net environmental protection information communication effect assessment total score, environmental protection information activities of transmission side
Case is lowermost layer;And
Sequencing table sets up unit, for setting up index significance level sequencing table, and distinguishes assignment to each grade in table.
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CN107908664A (en) * | 2017-10-20 | 2018-04-13 | 广东欧珀移动通信有限公司 | Information-pushing method, device, mobile terminal and readable storage medium storing program for executing |
CN110196811A (en) * | 2019-06-04 | 2019-09-03 | 上海浦东软件平台有限公司 | A kind of method and apparatus for evaluation software quality |
CN112035955A (en) * | 2020-08-25 | 2020-12-04 | 中船文化科技(北京)有限公司 | Method and device for acquiring indexes of service lines and double main lines of mail steamer |
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Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
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CN107908664A (en) * | 2017-10-20 | 2018-04-13 | 广东欧珀移动通信有限公司 | Information-pushing method, device, mobile terminal and readable storage medium storing program for executing |
CN110196811A (en) * | 2019-06-04 | 2019-09-03 | 上海浦东软件平台有限公司 | A kind of method and apparatus for evaluation software quality |
CN110196811B (en) * | 2019-06-04 | 2024-02-13 | 上海浦东软件平台有限公司 | Method and equipment for evaluating software quality |
CN112035955A (en) * | 2020-08-25 | 2020-12-04 | 中船文化科技(北京)有限公司 | Method and device for acquiring indexes of service lines and double main lines of mail steamer |
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