CN106559710A - Advertisement replacement system based on set top box - Google Patents
Advertisement replacement system based on set top box Download PDFInfo
- Publication number
- CN106559710A CN106559710A CN201510639056.6A CN201510639056A CN106559710A CN 106559710 A CN106559710 A CN 106559710A CN 201510639056 A CN201510639056 A CN 201510639056A CN 106559710 A CN106559710 A CN 106559710A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- base
- sample
- information
- top box
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses the method and system that a kind of television advertising based on TV set-top box is detected and replaced, can be replaced with the advertisement that other, consumer can obtain income to the advertisement that television station plays.Its method is：(1) television channel to watching is played content and carries out sampled voice；(2) sampled voice is compared with the characteristic of advertisement sample in advertisement base A, if the sampled voice and the characteristic of advertisement sample matches in advertising copy storehouse, are replaced with the advertisement in advertisement base B, otherwise, continues to watch the channel.Wherein：Advertisement base A is made up of all of characteristic of advertisement sample on the market；Advertisement base B is made up of the specifying information of advertisement, and the owner of the advertisement gives a part of interests of consumer of Set Top Box.
Description
Technical field
The present invention relates to purposes of commercial detection technical field, more particularly to a kind of method for replacing advertisement with advertisement on the set-top box.
Background technology
Advertisement now on TV is more and more, but most ad consumer can not be refused, even if changed channel ads still depositing
, and income can not be brought to consumer.Therefore this time spot for certainly existing can be sold away, gives oneself band
Carry out income.
The only shielding mode processed by advertisement that presently, there are, but this mode not only can not produce income to user, also need
Want user to pay more costs and obtain the service.
The content of the invention
The technical problem to be solved is to provide the method and system that a kind of television advertising is detected and replaced, and TV can be broadcast
The advertisement put is replaced with other advertisements that can obtain income.
The technical solution adopted for the present invention to solve the technical problems is：With Set Top Box as hardware foundation, there is provided a kind of with TV
With advertisement replace advertisement method.
1st, the hardware of the method, consists of the following components：
(1) memory module, comprising advertising copy information bank A and advertising copy information bank B (hereinafter referred to as advertisement base A and advertisement base B)；
(2) sampled voice module, gathers the frequency information of sound in Set Top Box, and carries out A/D conversions；
(3) processor, can be with information processing chips such as RAM or DSP；
(4) performing module, for cutting off Set Top Box output to video, the audio-frequency information of TV.
The sample information of the advertisement of required detection is included in the ingredient (1) in advertisement base A, mainly by the audio-frequency information of advertisement
Constitute with the length information of advertisement.
Advertisement base B in the ingredient (1), (includes that video information and audio frequency are believed by the data message of the advertisement that can obtain income
Breath) composition, it is necessary to assure when former television advertising is substituted for the advertisement in advertising copy information bank B, can it is complete on TV
Play.
2nd, the implementation procedure of the method, including following step：
(1) television channel to watching is played content and carries out sampled voice；
(2) sampled voice is compared with the characteristic of advertisement sample in advertisement base A, if the sampled voice and advertisement sample
Characteristic of advertisement sample matches in this storehouse, then replaced with the advertisement in advertisement base B, otherwise, continues to watch the channel.
Extracted by the frequency information to sound in Set Top Box in the step (1), carry out sampled voice, and carry out A/D conversions.
Advertisement is carried out by way of processor change Set Top Box is sent to the video and audio-frequency information of TV in the step (2) to replace
Change.
Can be replaced by way of playing music according to user's request in the step (2).
Can be according to user's request in the step (2), can be by being replaced with blank information, i.e., Set Top Box stops to TV sending
Signal.
After being replaced to advertisement in the step (2), the channel of original viewing is automatically switched to after former advertisement is played.
The beneficial effect that the present invention is obtained has：
User was obtained using the time spot that there must beSet Top BoxManufacturer or the interest concessions of advertising company；
Production firm is other company services for needing to play advertisement using the time spot that user authorizes, and obtains income, its income portion
Divide and oneself stay, partly user is made concessions.
Description of the drawings
Implementation procedure flow chart
Specific embodiment
1st, the hardware of the method, consists of the following components：
(1) memory module, comprising advertising copy information bank A and advertising copy information bank B (hereinafter referred to as advertisement base A and advertisement base B)；
(2) sampled voice module, gathers the frequency information of sound in Set Top Box, and carries out A/D conversions；
(3) whether processor, contrast audio-frequency information are matched with advertisement base A；
(4) performing module.
The sample information of the advertisement of required detection is included in the ingredient (1) in advertisement base A, mainly by the audio-frequency information of advertisement
Constitute with the length information of advertisement.
In the ingredient (1), the sample of advertisement base A is obtained by following steps：
(a) sampled voice module to televise advertisement when frequency information sample, until obtaining the letter of all of advertisement on the market
Breath；
B () Set Top Box manufacturer is analyzed and processed to sample information by server, obtain characteristic of advertisement sample, according to different advertisements
The frequency of occurrences descending arrangement is carried out to characteristic of advertisement sample；
C characteristic of advertisement sample is implanted into by () when Set Top Box is produced, constitute advertisement base A；
D (), when new advertisement occurs, the information of advertisement base A can be updated by wireless network, cable network.
Advertisement base B in the ingredient (1), (includes that video information and audio frequency are believed by the data message of the advertisement that can obtain income
Breath) composition, it is necessary to assure when former television advertising is substituted for the advertisement in advertising copy information bank B, can it is complete on TV
Play.
In the ingredient (1), the sample of advertisement base B is obtained by following steps：
A () arranges advertising message, including Ad Length with the company agreement for playing advertisement is needed according to Set Top Box manufacturer, play
Frequency；
B () carries out changing to advertisement base B according to user's request, according to advertisement proportion, producer determines to allow advantageous ratio：It is wide entirely
During announcement, producer's interest concessions are most, or even freely；During the advertisement of part, part is made concessions；Without during advertisement, do not make concessions.
C () determines to add advertisement proportion, and the video and sound for whether adding non-advertisement according to user's request in step (b)
Frequency information.
Processor in the ingredient (3), can be with signal processing chips such as single-chip microcomputer, RAM, DSP.
In the ingredient (3), with the feature samples of advertisement in advertisement base A whether whether processor be used to judging sample information
Match somebody with somebody：
If a () matches, processor will control performing module and disconnect original output of the Set Top Box to TV, and simultaneous processor reads storage
The information of module, replaces advertising message so that the TV energy normal play advertisement in TV output advertisement base B；
If b () mismatches, processor recovers original output of the Set Top Box to TV by performing module is controlled so that TV normally can be broadcast
Put original program.
In the ingredient (4), performing module can be made up of audion, controllable silicon etc., for disconnecting or recovering Set Top Box to TV
Original output.
2nd, the implementation procedure of the method, including following step：
(1) process flow diagram flow chart is implemented, step 01 is that the television channel broadcasting content to watching carries out sampled voice；
(2) process flow diagram flow chart is implemented, step 02 is to compare the sampled voice with the characteristic of advertisement sample in advertisement base A
It is right；
(3) implement process flow diagram flow chart, step 03 be judge sampled voice whether with characteristic of advertisement sample matches in advertisement base A,
If the conclusion is that "Yes", execution step 04, if "No", execution step 05；
(4) process flow diagram flow chart is implemented, step 04 carries out advertisement replacement with advertisement in advertisement base B according to agreement.
(5) process flow diagram flow chart is implemented, and step 05 judges currently whether state is replaced in advertisement, if the conclusion is that "Yes",
Execution step 06, if "No", execution step 07；
(6) process flow diagram flow chart, step 06 are implemented, if currently carrying out advertisement replacement, but Set Top Box Central Plains should
The acoustic information of broadcasting is no longer matched with advertisement base A, and advertisement is replaced and stopped by force；
(7) process flow diagram flow chart, step 07 are implemented, advertisement is replaced and stopped, the original normal program of TV normal play.
Extracted by the frequency information to sound in Set Top Box in the step (1), carry out sampled voice, and carry out A/D conversions.
Advertisement is carried out by way of processor change Set Top Box is sent to the video and audio-frequency information of TV in the step (4) to replace
Change.
Playing music, can be replaced by way of video according to user's request in the step (4), its principle and advertisement
Replace consistent.
Can be according to user's request in the step (4), can be by being replaced with blank information, i.e., Set Top Box stops to TV sending
Signal, now realizes that effect is shielding advertisement.
The channel realization that performing module automatically switches to original viewing is controlled by processor in the step (7).
Finally it should be noted that：The preferred embodiments of the present invention are the foregoing is only, the present invention is not limited to, although
With reference to the foregoing embodiments the present invention is described in detail, for a person skilled in the art, which still can be to front
State the technical scheme described in embodiment to modify, or equivalent is carried out to which part technical characteristic.It is all in the present invention
Spirit and principle within, any modification, equivalent substitution and improvements made etc., should be included in protection scope of the present invention it
It is interior.
Claims (6)
1. the method and system that a kind of television advertising is detected and replaced, it is characterised in that：The advertisement televised be able to can be obtained with other
The advertisement for obtaining income is replaced, including following step：
(1) television channel to watching is played content and carries out sampled voice；
(2) sampled voice is compared with the characteristic of advertisement sample in advertisement base A；
(3) judge sampled voice whether with characteristic of advertisement sample matches in advertisement base A, if the conclusion is that "Yes", execution step (4),
If "No", execution step (5)；
(4) advertisement replacement is carried out with advertisement in advertisement base B according to agreement；
(5) judge currently whether state is replaced in advertisement, if the conclusion is that "Yes", execution step (6), if "No",
Execution step (7)；
(6) if currently carrying out advertisement replacement, but the acoustic information that should play of Set Top Box Central Plains no longer with advertisement base A
Match somebody with somebody, advertisement is replaced and stopped by force；
(7) advertisement is replaced and is stopped, the original normal program of TV normal play.
2. according to claim 1, it is characterised in that in step (2), step (3), step (6), in advertisement base A, include required inspection
The sample information of the advertisement of survey, is obtained by following steps：
(a) sampled voice module to televise advertisement when frequency information sample, until obtaining the letter of all of advertisement on the market
Breath；
B () Set Top Box manufacturer is analyzed and processed to sample information by server, obtain characteristic of advertisement sample, according to different advertisements
The frequency of occurrences descending arrangement is carried out to characteristic of advertisement sample；
C characteristic of advertisement sample is implanted into by () when Set Top Box is produced, constitute advertisement base A；
D (), when new advertisement occurs, the information of advertisement base A can be updated by wireless network, cable network.
3. according to claim 1, it is characterised in that the data in step (4) comprising the advertisement that can obtain income in advertisement base B
Information, is obtained by following steps：
(a) according to Set Top Box manufacturer with need play advertisement company agreement arrange advertising message, including advertisement itself with
Broadcasting frequency；
B (), according to user's request, which determines to add advertisement proportion, and whether adds non-advertising message.
4. according to claim 3, it is characterised in that when step (a) has new advertisement to produce, advertisement base B is updated by wireless network.
5. according to claim 3, it is characterised in that in step (b), user whether all of time spot is all used for advertisement
Replace, its ratio and user sell the mandate of time spot and constitute user's request.
6. the information structures such as song that according to claim 3, it is characterised in that in step (b), user likes, video are non-wide
Announcement information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510639056.6A CN106559710A (en) | 2015-09-27 | 2015-09-27 | Advertisement replacement system based on set top box |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510639056.6A CN106559710A (en) | 2015-09-27 | 2015-09-27 | Advertisement replacement system based on set top box |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106559710A true CN106559710A (en) | 2017-04-05 |
Family
ID=58417256
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510639056.6A Pending CN106559710A (en) | 2015-09-27 | 2015-09-27 | Advertisement replacement system based on set top box |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106559710A (en) |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101069425A (en) * | 2004-12-01 | 2007-11-07 | 皇家飞利浦电子股份有限公司 | Customizing commercials |
| US20080022294A1 (en) * | 2006-07-21 | 2008-01-24 | Perrin Stephen L | Matching users with wirelessly downloaded video and audio content |
| CN104469505A (en) * | 2013-09-23 | 2015-03-25 | 安凯(广州)微电子技术有限公司 | Channel switching device and method for filtering out advertisements |
-
2015
- 2015-09-27 CN CN201510639056.6A patent/CN106559710A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101069425A (en) * | 2004-12-01 | 2007-11-07 | 皇家飞利浦电子股份有限公司 | Customizing commercials |
| US20080022294A1 (en) * | 2006-07-21 | 2008-01-24 | Perrin Stephen L | Matching users with wirelessly downloaded video and audio content |
| CN104469505A (en) * | 2013-09-23 | 2015-03-25 | 安凯(广州)微电子技术有限公司 | Channel switching device and method for filtering out advertisements |
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