CN106557874A - The determination method and apparatus of the Internet marketing ability - Google Patents
The determination method and apparatus of the Internet marketing ability Download PDFInfo
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- CN106557874A CN106557874A CN201611032381.7A CN201611032381A CN106557874A CN 106557874 A CN106557874 A CN 106557874A CN 201611032381 A CN201611032381 A CN 201611032381A CN 106557874 A CN106557874 A CN 106557874A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
- G06Q10/063—Operations research, analysis or management
- G06Q10/0639—Performance analysis of employees; Performance analysis of enterprise or organisation operations
- G06Q10/06398—Performance of employee with respect to a job function
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Abstract
The present invention provides a kind of determination method and apparatus of the Internet marketing ability, and the method includes：Obtain multiple evaluation indexes of the corresponding marketing ability of at least one user；According to the corresponding weighted value of each evaluation index of each user, the Internet index of the user is calculated；According to the Internet index, marketing ability of the user in the Internet is determined.The determination method and apparatus of the Internet marketing ability that the present invention is provided can improve the accuracy rate for determining user's marketing ability.
Description
Technical field
The present invention relates to communication technology, more particularly to a kind of determination method and apparatus of the Internet marketing ability.
Background technology
Insurance company in business operation needs to evaluate the marketing ability of each user, with the battalion according to each user
Pin ability carries out the distribution of client.
In the prior art, the sales force to user and the examination of business value, accumulate new contract typically by personal
About number of packages, 13 months continuation rates or incubation etc. index is evaluated.But it is as the Internet insures the unlatching in epoch, more next
More users start channel on line and sell insurance by with the altofrequency interaction of client, and on its line, achievement also very may be used
See.Therefore, it is relatively low to the evaluation accuracy rate of user's marketing ability in prior art.
The content of the invention
The embodiment of the present invention provides a kind of determination method and apparatus of the Internet marketing ability, to improve the battalion for determining user
The accuracy of pin ability.
In a first aspect, the embodiment of the present invention provides a kind of determination method of the Internet marketing ability, including：
Obtain multiple evaluation indexes of the corresponding marketing ability of at least one user；
According to the corresponding weighted value of each evaluation index of each user, the Internet index of the user is calculated；
According to the Internet index, marketing ability of the user in the Internet is determined.
Alternatively, the evaluation index includes on line index under index and line；Wherein, on the line, index includes following letter
At least one of breath：The team size that the professional level of the user, the achievement of the user or the user are located；Under the line
Index includes at least one of following information：Number of packages on search key, liveness or line.
Alternatively, the corresponding weighted value of each evaluation index according to each user, calculates the Internet of the user
Index, including：
Determine the fraction of each evaluation index；
According to the fraction and the corresponding weighted value of each evaluation index, the Internet index of the user is calculated.
Alternatively, it is described according to the Internet index, determine marketing ability of the user in the Internet, including：
According to the mapping relations between default the Internet index and grading, determine that the Internet index is corresponding and comment
Level；
According to the grading, marketing ability of the user in the Internet is determined.
Second aspect, the embodiment of the present invention provide a kind of determining device of the Internet marketing ability, including：
Acquisition module, for obtaining multiple evaluation indexes of the corresponding marketing ability of at least one user；
Computing module, for the corresponding weighted value of each evaluation index according to each user, calculates the interconnection of the user
Net index；
Determining module, for according to the Internet index, determining marketing ability of the user in the Internet.
Alternatively, the evaluation index includes on line index under index and line；Wherein, on the line, index includes following letter
At least one of breath：The team size that the professional level of the user, the achievement of the user or the user are located；Under the line
Index includes at least one of following information：Number of packages on search key, liveness or line.
Alternatively, the computing module, including：
First determining unit, for determining the fraction of each evaluation index；
Computing unit, for according to the fraction and the corresponding weighted value of each evaluation index, calculating the user's
The Internet index.
Alternatively, the determining module, including：
Second determining unit, it is described mutual for according to the mapping relations between default the Internet index and grading, determining
The corresponding grading of networking index；
Evaluation unit, for according to the grading, determining marketing ability of the user in the Internet.
The determination method and apparatus of the Internet marketing ability provided in an embodiment of the present invention, by obtaining at least one user
Multiple evaluation indexes of corresponding marketing ability, according to the corresponding weighted value of each evaluation index of each user, calculate user's
The Internet index, and according to the Internet index, determine marketing ability of the user in the Internet.Due to getting user's correspondence
Multiple evaluation indexes after, the weighted value according to shared by each index calculates the Internet index of user, so that it is determined that using
Marketing ability of the family in the Internet, it is to avoid according only to certain index determining marketing ability under the line of user in prior art
Phenomenon, so as to improve the accuracy of the marketing ability for determining user.
Description of the drawings
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
Accompanying drawing to be used needed for having technology description is briefly described, it should be apparent that, drawings in the following description are these
Some bright embodiments, for those of ordinary skill in the art, without having to pay creative labor, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the schematic flow sheet of the determination embodiment of the method one of the Internet marketing ability of the present invention；
Fig. 2 is the schematic flow sheet of the determination embodiment of the method two of the Internet marketing ability of the present invention；
Fig. 3 is the structural representation of the determination device embodiment one of the Internet marketing ability of the present invention；
Fig. 4 is the structural representation of the determination device embodiment two of the Internet marketing ability of the present invention.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than the embodiment of whole.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
Fig. 1 is the schematic flow sheet of the determination embodiment of the method one of the Internet marketing ability of the present invention.The embodiment of the present invention
There is provided a kind of determination method of the Internet marketing ability, the method can be by the determination side for arbitrarily performing the Internet marketing ability
Performing, the device can pass through software to the device of method and/or hardware is realized.In the present embodiment, the device can be integrated in end
In end equipment, wherein, the terminal unit can for example be mobile phone, computer or panel computer (portable android
device；Referred to as：PAD) etc..As shown in figure 1, the method for the present embodiment can include：
Step 101, the multiple evaluation indexes for obtaining the corresponding marketing ability of at least one user.
In the present embodiment, evaluation index can include on line index under index and line, wherein, on line, index for example can be with
Team size that the achievement of professional level, user including user or user are located etc., under line, index can include user in systems
The normal numbers of packages etc. on the keyword of search, user liveness on line or line of Jing.Certainly, on line, under index and line, index can be with
The parameter of the marketing ability of user be may be used to determine including other, for the particular type of index under index on line and line, this
This is not restricted for embodiment.
Step 102, the Internet index for according to the corresponding weighted value of each evaluation index of each user, calculating user.
In the present embodiment, terminal unit is after the multiple evaluation indexes for getting the marketing ability to user, by root
According to the corresponding weighted value of each evaluation index for pre-setting, the Internet index of user is calculated.For example：Can pre-set
The weighted value of the professional level of user is 10%, and the weighted value of the achievement of user is 15% etc..It should be noted that weighted value can be with
It is configured according to practical situation or experience, for the concrete value of weighted value, this is not restricted for the present embodiment.
Step 103, according to the Internet index, determine marketing ability of the user in the Internet.
In the present embodiment, terminal unit, will be according to the Internet index after the Internet index for calculating user
The Internet marketing ability of user is evaluated, wherein, the Internet index is higher, illustrates that the Internet marketing ability of user is got over
It is good.
The determination method of the Internet marketing ability provided in an embodiment of the present invention, it is corresponding by obtaining at least one user
Multiple evaluation indexes of marketing ability, according to the corresponding weighted value of each evaluation index of each user, calculate the Internet of user
Index, and according to the Internet index, determine marketing ability of the user in the Internet.Due to get user corresponding multiple
After evaluation index, by the weighted value according to shared by each index, the Internet index of user is calculated, so that it is determined that user is mutual
The marketing ability of networking, it is to avoid according only to certain index determining the phenomenon of marketing ability under the line of user in prior art,
So as to improve the accuracy of the marketing ability for determining user.
Alternatively, on the basis of above-described embodiment, evaluation index includes on line index under index and line；Wherein, on line
Index includes at least one of following information：The team size that the professional level of user, the achievement of user or user are located；Refer under line
Mark includes at least one of following information：Number of packages on search key, liveness or line.
Specifically, current professional level of the professional level of user for user, for example：Learn on the job user, regular user, sales manager, pin
Sell manager or senior sales manager etc.；The achievement of user is achievement under the upper trimestral line of user, the team size that user is located
For the number of user place team；Search key is the conventional keyword that user searches in systems, for example：User Jing often exists
Specific insurance kind etc. is searched in system；Liveness index comprehensive considers the Internet behavior of user, generally can be by user behavior
It is roughly divided into five classes：The number of times of system Successful login, online hours, user submit automatically the number of times of geographical location information to, sweep one
Sweep and click on the number of times of the specific behaviors such as menu and actively initiate the number of times of interactive information (word, image, sound, position etc.).
When liveness is counted, the total degree that each user in some cycles occurs above-mentioned behavior is counted first, then by total degree
It is ranked up from high to low, final liveness is equal to (1- sequences/total number of persons) * 100.It can thus be seen that liveness is higher, use
Family activity on the internet is more frequent；Long-term guarantor of the number of packages for the new contract of the upper life insurance for striking a bargain on line for three months of user on line
The single quantity with health insurance insurance policy in danger.
In addition, it is necessary to explanation, in order that the evaluation result by the Internet exponent pair marketing ability it is more objective
Truly, need the deviation by index on index balanced line under line.
The determination method of the Internet marketing ability provided in an embodiment of the present invention, it is corresponding by obtaining at least one user
Multiple evaluation indexes of marketing ability, according to the corresponding weighted value of each evaluation index of each user, calculate the Internet of user
Index, and according to the Internet index, determine marketing ability of the user in the Internet.Due to get user corresponding multiple
After evaluation index, by the weighted value according to shared by each index, the Internet index of user is calculated, so that it is determined that user is mutual
The marketing ability of networking, it is to avoid according only to certain index determining the phenomenon of marketing ability under the line of user in prior art,
So as to improve the accuracy of the marketing ability for determining user.Further, since being determined by index under index on line and line jointly
The marketing ability of user so that determine that the evaluation index of marketing ability is more complete.
Fig. 2 is the schematic flow sheet of the determination embodiment of the method two of the Internet marketing ability of the present invention.The present embodiment is upper
On the basis of stating each embodiment, the corresponding weighted value of each evaluation index to how according to each user calculates the interconnection of user
The embodiment of net index elaborates.As shown in Fig. 2 the method for the present embodiment can include：
Step 201, the multiple evaluation indexes for obtaining the corresponding marketing ability of at least one user.
Step 202, the fraction for determining each evaluation index.
In the present embodiment, terminal unit will determine the fraction of each evaluation index after multiple evaluation indexes are got.
During concrete implementation, can rule of thumb or practical situation determines the fraction of the professional level of user, one
Plant in feasible embodiment, can be determined according to Tables 1 and 2：
Table 1
Table 2
| The professional level (organizational development series) of user | Fraction |
| Learn on the job user | 10 |
| Regular user | 20 |
| Business director | 60 |
| Higher level service director | 70 |
| Office manager | 80 |
| Business chief inspector | 90 |
| Higher level service chief inspector | 100 |
In addition, determining the fraction of the achievement of user, can carry out as follows：(1) calculate user's first trimester
Achievement summation；(2) the achievement summation of all of user is ranked up according to order from big to small；(3) count according to formula (1)
Calculate the fraction of achievement.
Performance score=(1- (ranking/total number of persons)) * 100 (1)
Determine the fraction of the team size that user is located, can carry out as follows：(1) number according to team is more
It is few, by all of team according to number summation from being more to ranked up less；(2) fraction of achievement is calculated according to formula (2).
Team size score=(1- (ranking/total number of persons)) * 100 (2)
Can be carried out according to following steps when determining the fraction of search key：(1) count each subscriber usage to arrange
The search key of name front ten, and record the access times count of each keyword, calculate each keyword access times it
And total_count；(2) keyword by search key with systemic presupposition is compared, if matching, by total_
Count is added with count；(3) total_count is obtained into each user's search key according to being ranked up from big to small
Ranking；(4) fraction of search key is calculated according to formula (3).
Search key score=(1- rankings/total number of persons) * 100 (3)
In addition, terminal unit it is determined that liveness fraction when, can carry out as follows：(1) every default week
Phase, the number of times of statistical system Successful login, user are submitted to terminal unit the number of times of geographical location information automatically, sweep and sweep and point
The sum of the number of times for hitting the specific behaviors such as menu and the number of times for actively initiating interactive information (word, image, sound, position etc.),
And each user is carried out according to order from big to small by ranking according to the sum of statistics, liveness 1 is calculated according to formula (4)
Fraction.
1 score of liveness=(1- (sequence/total number of persons)) * 100 (4)
(2) calculate the fraction of online hours.Specifically, in predetermined period, will be the online hours for counting each user total
With, and the summation is calculated into the fraction of liveness 2 according to formula (5) according to ranking is carried out from big to small.
2 score of liveness=(1- (sequence/total number of persons)) * 100 (5)
3rd step：Liveness is calculated according to formula (6).
The fraction * 20% (6) of the fraction * 80%+ liveness 2 of liveness score=liveness 1
Terminal unit is it is determined that during the fraction of number of packages on line, can carry out as follows：(1) terminal unit will be counted
The summation of each user number of packages on the line in predetermined period；(2) by the summation of number of packages on the line of each user according to from greatly to
It is little to be ranked up；(3) according to the result after sequence, the fraction of outlet upper part number is calculated according to formula (7).
Number of packages score=(1- (sequence/total number of persons)) * 100 (7) on line
Step 203, the Internet index for according to fraction and the corresponding weighted value of each evaluation index, calculating user.
In the present embodiment, terminal unit after the fraction for determining each evaluation index will be calculated according to formula (8) and be used
The Internet index at family.
Fraction × the weighted value (8) of the Internet index of user=each evaluation index of ∑
Step 204, according to default the Internet index and grading between mapping relations, determine that the Internet index is corresponding
Grading.
In the present embodiment, terminal unit is after the Internet index for calculating user, local mutual according to being stored in
Mapping relations between networking index and grading, it may be determined that go out the corresponding grading of the Internet index.In a kind of possible enforcement
In mode, the corresponding grading of the Internet index can be determined according to the mapping relations in table 3：
Table 3
| The Internet interval index | Grading |
| (20%, 40%] | L1 |
| (10%, 20%] | L2 |
| (5%, 10%] | L3 |
| Front 5% | L4 |
Step 205, according to grading, determine marketing ability of the user in the Internet.
In the present embodiment, after grading is determined according to the Internet index, can be according to the grading to the mutual of user
Networking marketing ability is evaluated, wherein, to grade higher, the Internet marketing ability of user is higher.
The determination method of the Internet marketing ability provided in an embodiment of the present invention, it is corresponding by obtaining at least one user
Multiple evaluation indexes of marketing ability, according to the corresponding weighted value of each evaluation index of each user, calculate the Internet of user
Index, and according to the Internet index, determine marketing ability of the user in the Internet.Due to get user corresponding multiple
After evaluation index, by the weighted value according to shared by each index, the Internet index of user is calculated, so that it is determined that user is mutual
The marketing ability of networking, it is to avoid according only to certain index determining the phenomenon of marketing ability under the line of user in prior art,
So as to improve the accuracy of the marketing ability for determining user.In addition, the fraction by determining each evaluation index, and according to this
Fraction calculates the Internet index of user, to determine the marketing ability of user, so as to improve the marketing ability for determining user
Accuracy.
Fig. 3 is the structural representation of the determination device embodiment one of the Internet marketing ability of the present invention, as shown in figure 3, this
The determining device of the Internet marketing ability that inventive embodiments are provided includes acquisition module 11, computing module 12 and determining module
13。
Wherein, acquisition module 11 is used for the multiple evaluation indexes for obtaining the corresponding marketing ability of at least one user；
Computing module 12 calculates the interconnection of the user for the corresponding weighted value of each evaluation index according to each user
Net index；
Determining module 13 is for according to the Internet index, determining marketing ability of the user in the Internet.
The determining device of the Internet marketing ability provided in an embodiment of the present invention, it is corresponding by obtaining at least one user
Multiple evaluation indexes of marketing ability, according to the corresponding weighted value of each evaluation index index of each user, calculate the mutual of user
Networking index, and according to the Internet index, determine marketing ability of the user in the Internet.Due to get user corresponding
After multiple evaluation indexes, by the weighted value according to shared by each index, the Internet index of user is calculated, so that it is determined that user
In the marketing ability of the Internet, it is to avoid according only to certain index determining showing for marketing ability under the line of user in prior art
As so as to improve the accuracy of the marketing ability for determining user.
Alternatively, the evaluation index includes on line index under index and line；Wherein, on the line, index includes following letter
At least one of breath：The team size that the professional level of the user, the achievement of the user or the user are located；Under the line
Index includes at least one of following information：Number of packages on search key, liveness or line.
Fig. 4 is the structural representation of the determination device embodiment two of the Internet marketing ability of the present invention, as shown in figure 4, this
On the basis of embodiment illustrated in fig. 3, the computing module 12 includes embodiment：
First determining unit 121 is used to determine the fraction of each evaluation index；
Computing unit 122 is for according to the fraction and the corresponding weighted value of each evaluation index, the calculating user
The Internet index.
Alternatively, the determining module 13, including：
Second determining unit 131 for according to default the Internet index and grading between mapping relations, it is determined that described
The corresponding grading of the Internet index；
Evaluation unit 132 is for according to the grading, determining marketing ability of the user in the Internet.
The determining device of the Internet marketing ability of the present embodiment, can be used for performing any embodiment of the present invention and is provided
The Internet marketing ability determination method technical scheme, which realizes that principle is similar with technique effect, and here is omitted.
One of ordinary skill in the art will appreciate that：Realize that all or part of step of above-mentioned each method embodiment can be led to
Cross the related hardware of programmed instruction to complete.Aforesaid program can be stored in a computer read/write memory medium.The journey
Sequence upon execution, performs the step of including above-mentioned each method embodiment；And aforesaid storage medium includes：Read-only memory
(Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or CD
Etc. it is various can be with the medium of store program codes.
Finally it should be noted that：Various embodiments above only to illustrate technical scheme, rather than a limitation；To the greatest extent
Pipe has been described in detail to the present invention with reference to foregoing embodiments, it will be understood by those within the art that：Its according to
So the technical scheme described in foregoing embodiments can be modified, or which part or all technical characteristic are entered
Row equivalent；And these modifications or replacement, do not make the essence of appropriate technical solution depart from various embodiments of the present invention technology
The scope of scheme.
Claims (8)
1. a kind of determination method of the Internet marketing ability, it is characterised in that include：
Obtain multiple evaluation indexes of the corresponding marketing ability of at least one user；
According to the corresponding weighted value of each evaluation index of each user, the Internet index of the user is calculated；
According to the Internet index, marketing ability of the user in the Internet is determined.
2. method according to claim 1, it is characterised in that the evaluation index includes on line index under index and line；
Wherein, on the line, index includes at least one of following information：The professional level of the user, the achievement of the user or described
The team size that user is located；Under the line, index includes at least one of following information：Search key, liveness or line
Upper number of packages.
3. method according to claim 1 and 2, it is characterised in that each evaluation index correspondence according to each user
Weighted value, calculate the Internet index of the user, including：
Determine the fraction of each evaluation index；
According to the fraction and the corresponding weighted value of each evaluation index, the Internet index of the user is calculated.
4. method according to claim 3, it is characterised in that described according to the Internet index, determines the user
In the marketing ability of the Internet, including：
According to the mapping relations between default the Internet index and grading, the corresponding grading of the Internet index is determined；
According to the grading, marketing ability of the user in the Internet is determined.
5. a kind of determining device of the Internet marketing ability, it is characterised in that include：
Acquisition module, for obtaining multiple evaluation indexes of the corresponding marketing ability of at least one user；
Computing module, for the corresponding weighted value of each evaluation index according to each user, the Internet for calculating the user refers to
Number；
Determining module, for according to the Internet index, determining marketing ability of the user in the Internet.
6. device according to claim 5, it is characterised in that the evaluation index includes on line index under index and line；
Wherein, on the line, index includes at least one of following information：The professional level of the user, the achievement of the user or described
The team size that user is located；Under the line, index includes at least one of following information：Search key, liveness or line
Upper number of packages.
7. the device according to claim 5 or 6, it is characterised in that the computing module, including：
First determining unit, for determining the fraction of each evaluation index；
Computing unit, for according to the fraction and the corresponding weighted value of each evaluation index, calculating the interconnection of the user
Net index.
8. device according to claim 7, it is characterised in that the determining module, including：
Second determining unit, for according to the mapping relations between default the Internet index and grading, determining the Internet
The corresponding grading of index；
Evaluation unit, for according to the grading, determining marketing ability of the user in the Internet.
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| CN201611032381.7A CN106557874A (en) | 2016-11-22 | 2016-11-22 | The determination method and apparatus of the Internet marketing ability |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108694622A (en) * | 2018-06-26 | 2018-10-23 | 泰康保险集团股份有限公司 | Obtain objective method and apparatus |
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