CN106547757A - The method and apparatus of matching keywords and creative content - Google Patents
The method and apparatus of matching keywords and creative content Download PDFInfo
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- CN106547757A CN106547757A CN201510595584.6A CN201510595584A CN106547757A CN 106547757 A CN106547757 A CN 106547757A CN 201510595584 A CN201510595584 A CN 201510595584A CN 106547757 A CN106547757 A CN 106547757A
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- Prior art keywords
- word
- creative content
- key word
- content
- creative
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F40/00—Handling natural language data
- G06F40/20—Natural language analysis
- G06F40/279—Recognition of textual entities
Abstract
The method and apparatus that the present invention provides a kind of matching keywords and creative content, method include：Whether each word included in judging key word is occurred in default creative content；When each word is occurred in creative content, feature of each word in creative content is extracted；Judge whether feature of each word in creative content is matched with default feature；Upon a match, key word is matched with creative content.Technology according to the present invention scheme, except whether the word in analysis of key word is occurred in creative content, the feature of each word in creative content of key word is further calculated also, judgement can be analyzed based on this feature, then obtain that there is between the creative content in matching result and key word higher matching degree.
Description
Technical field
The present invention relates to field of computer technology, in particular in a kind of matching keywords and intention
The method and apparatus of appearance.
Background technology
In search popularization field, each can add in multiple key words, multiple intention in promoting unit
Hold.Key word with the corresponding relation of creative content is：When Extended Results represent, same key word can
With multiple creative contents, same creative content can also be used by multiple key words, searched in user
During triggering Extended Results, each bar creative content that key word is matched has and represents chance.Wherein, closing
Keyword is " liquid detergent ", and creative content can be " certain liquid detergent does not hurt hands ", " certain liquid detergent effect
It is good " etc..Therefore, recognize that the creative content matched by key word just becomes an important problem.
The matching keywords for currently existing are included with the technical scheme of creative content：1st, key word starting
Matching：Key word to be matched is searched whether in the beginning matched by creative content.For example：Close
Keyword " Flos Rosae Rugosae ", creative content " Flos Rosae Rugosae is very beautiful ", so the two can the match is successful.2nd, close
Keyword end matches：Whether lookup key word to be matched is at the end matched by creative content.
Its matching principle and 1 identical, difference is to start search key from the end of creative content.3、
Key word fuzzy matching：Search whether key word to be matched occurred in intention to be matched.With
Upper matching way it is excessively simple, cause the matching degree of key word in matching result and creative content not
It is high.
The content of the invention
In view of the above problems, it is proposed that the present invention overcomes the problems referred to above or at least part of to provide one kind
The matching keywords that solve the above problems and creative content method and apparatus.
According to one aspect of the present invention, there is provided a kind of matching keywords and the method for creative content, wrap
Include：Whether each word included in judging the key word is occurred in default creative content；Described
When each word is occurred in the creative content, extract described in feature of each word in the creative content；
Whether feature of each word in the creative content described in judging is matched with default feature；Upon a match,
The key word is matched with the creative content.
Alternatively, aforesaid matching keywords and the method for creative content, extract described each word described
Feature in creative content, including：Positional information of each word in creative content described in obtaining；According to
The positional information, it is determined that the distance between described each word.
Alternatively, the method for aforesaid matching keywords and creative content, by the key word and the wound
Meaning content is matched, including：Described in judging, at least one of each word word is in the creative content
Occurrence number whether reach preset times；When the occurrence number reaches preset times, by the pass
Keyword is matched with the creative content.
Alternatively, the method for aforesaid matching keywords and creative content, by the key word and the wound
Meaning content is matched, including：According to the creative content, the index list of the creative content is generated；
Wherein, including at least a key word for representing the creative content in the index list, and with the wound
The corresponding character number of key word and/or the part-of-speech information in the creative content of meaning content；When the pass
When key word in keyword and the index list matches, the key word is entered with the creative content
Row matching.
Alternatively, the method for aforesaid matching keywords and creative content, by the key word and the wound
Meaning content is matched, including：Judge with the presence or absence of at least one word in the creative content, itself and institute
State at least one of each word word and there is identical linguistic context；When there is identical linguistic context, by the key word
Matched with the creative content.
According to another aspect of the present invention, the device of a kind of matching keywords and creative content is additionally provided,
Including：First judge module, for judging it is default whether each word included in the key word occurs in
Creative content in；Characteristic extracting module, for when described each word is occurred in the creative content,
Feature of each word in the creative content described in extracting；Second judge module, it is described each for judging
Whether feature of the individual word in the creative content is matched with default feature；Matching module, for when
Timing, the key word is matched with the creative content.
Alternatively, the device of aforesaid matching keywords and creative content, the characteristic extracting module are obtained
Positional information of described each word in creative content, and according to the positional information, it is determined that it is described each
The distance between word.
Alternatively, the device of aforesaid matching keywords and creative content, the matching module are used to judge
Whether occurrence number of at least one of each word word in the creative content reaches preset times,
And when the occurrence number reaches preset times, the key word is matched with the creative content.
Alternatively, the device of aforesaid matching keywords and creative content, the matching module are used for basis
The creative content, generates the index list of the creative content；Wherein, in the index list at least
Comprising a key word for representing the creative content, and character corresponding with the key word of the creative content
Number and/or the part-of-speech information in the creative content；Pass in the key word with the index list
When keyword matches, the key word is matched with the creative content.
Alternatively, the device of aforesaid matching keywords and creative content, the matching module judges described
Whether there is at least one word in creative content, at least one of which is with each word, and that word has is identical
Linguistic context, and when there is identical linguistic context, the key word is matched with the creative content.
According to above technical scheme, the matching keywords of the present invention are with the method and apparatus of creative content at least
With advantages below：
Technology according to the present invention scheme, except whether the word in analysis of key word is occurred in creative content,
The word in key word is also further calculated in the feature of creative content, can be analyzed based on this feature
Judge, then obtain that there is between the creative content in matching result and key word higher matching degree.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the skill of the present invention
Art means, and being practiced according to the content of description, and in order to allow, the present invention's is above and other
Objects, features and advantages can become apparent, below especially exemplified by the specific embodiment of the present invention.
Description of the drawings
By the detailed description for reading hereafter preferred implementation, various other advantages and benefit are for this
Field those of ordinary skill will be clear from understanding.Accompanying drawing is only used for the purpose for illustrating preferred implementation,
And it is not considered as limitation of the present invention.And in whole accompanying drawing, be denoted by the same reference numerals
Identical part.In the accompanying drawings：
Fig. 1 shows matching keywords according to an embodiment of the invention with the method for creative content
Flow chart；
Fig. 2 shows matching keywords according to an embodiment of the invention with the method for creative content
Flow chart；
Fig. 3 shows matching keywords according to an embodiment of the invention with the device of creative content
Block diagram.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing in accompanying drawing
The exemplary embodiment of the disclosure, it being understood, however, that may be realized in various forms the disclosure and not
Should be limited by embodiments set forth here.On the contrary, there is provided these embodiments are able to more thoroughly
Understand the disclosure, and the scope of the present disclosure complete can be conveyed to those skilled in the art.
As shown in figure 1, a kind of matching keywords and creative content are provided in one embodiment of the present of invention
Method, including：
Whether step 110, each word included in judging key word are occurred in default creative content.
In the present embodiment, the mode to extracting word from key word is not limited, for example, can be based on
Existing participle technique is realizing.
Step 120, when each word is occurred in creative content, extracts spy of each word in creative content
Levy.
Wherein, the feature of each word can reflect the matching degree of key word and creative content.
In the present embodiment, the type of feature is not limited, below citing is illustrated：
Step 120 includes：Obtain positional information of each word in creative content；According to positional information,
Determine the distance between each word.In the present embodiment, a kind of embodiment of the distance of each word can be each
Character quantity between word, therefore can pass through to count between the first word and the second word in creative content
Character, according to the character quantity between the first word and the second word, calculates the distance of the first word and the second word.
Can be matched in intention to be matched with distance to a declared goal between each word between key word.
For example：Key word " fine " is 4 with the distance of creative content " the beautiful life of flower is fine ", it is intended that
Spacing parameter is 4, then the match is successful.In the case where key word is multiple words (or word, more than two),
Distances different between each word can also be specified.For example：" Flos Rosae Rugosae " can specify " rose " and
There can be the distance of 4 characters between " rare ", and can be with 7 characters between " rare " and " flower "
Distance.
In addition, can also be to the predetermined word that includes in the character between the first word and the second word in step 120
Symbol is filtered.In the present embodiment, it is possible to specify interval character to be filtered：Be exactly specify away from
From rear, may also provide parameter and specify which character, Chinese character, numeral is that calculating is not used in computed range
's.For example：The corresponding creative content of key word " life " " existence is easy to, excellent difficulty living ",
Filtering characters can be preset, " very " therein, ", " two characters, then " life ", " work " is filtered out
Between at intervals of 3 characters.
Feature of each word in creative content can also be at least one of each word word in creative content
In index position.In the present embodiment, it is intended that, during matching, key word is at least for key word
The ad-hoc location of the specified creative content that one word must occur, for example, it is intended that it is necessary that key word terminates word
Occur in the position of all words appearance in the ad-hoc location of given content, or designated key word.For example：Close
Keyword " happy ", correspondence creative content " this personal character is optimistic, so in high mood daily ", refers to
Determine "ON", the location parameter of " heart " is 6,12, then the match is successful.
Step 130, judges whether feature of each word in creative content is matched with default feature.
Step 140, upon a match, key word is matched with creative content.
Additionally, the index mesh of the creative content according to the creative content, can be generated in step 140
Record；Wherein, including at least a key word for representing the creative content in the index list, and with
The corresponding character number of key word of the creative content and/or the part-of-speech information in the creative content；Work as institute
When stating the key word in key word and the index list and matching, by the key word and the intention
Appearance is matched.It should be noted that same creative content can be different according to different application environment generation
Index list, does not do any restriction to this present invention.
For example, creative content " this personal character is optimistic, so in high mood daily ", can generate therewith
Corresponding index list is as shown in following table one：
Table one：
| Index list number | The key of creative content | Part-of-speech information | Character number |
| (1) | People | Noun | 2 |
| (2) | Personality | Noun | 4 |
| (3) | It is optimistic | Adjective | 4 |
| (4) | It is happy daily | Determiner+noun | 8 |
| (5) | Mood | Modal | 4 |
Wherein, the part-of-speech information of indication of the present invention can be arranged accordingly according to different application environment,
It is not limited to the existing part of speech to word to limit to this present invention.
When receiving key word for " mood ", and it is default should " mood " for modal when, can be first
The character number of the key word is calculated, the such as character number of " mood " is 4；Then, examine in Table 1
Rope character number is the key word of the creative content corresponding to 4, as shown in Table 1 corresponding index list number
There are (2), (3), (5)；It is possible to further from index list number (2), (3), (5)
Corresponding part-of-speech information judges the part-of-speech information corresponding to received key word " mood ", wherein,
Part-of-speech information corresponding to index list numbering (5) is modal, therefore can obtain index list numbering
(5) key " mood " of the creative content corresponding to is matched for " mood " with received key word.
If it should be noted that when judging that part-of-speech information is mismatched, can determine that the institute receives
The scene applied of key word non-present creative content.
According to the technical scheme of the present embodiment, except whether the word in analysis of key word occurs in creative content
In, each word of key word is also further calculated in the feature of creative content, can be entered based on this feature
Row analysis judges, then obtains between the creative content in matching result and key word with higher matching degree.
As shown in Fig. 2 a kind of matching keywords and creative content are provided in one embodiment of the present of invention
Method, including：
Whether step 210, each word included in judging key word are occurred in default creative content.
Step 220, when each word is occurred in creative content, extracts spy of each word in creative content
Levy.
Step 230, judges whether feature of each word in creative content is matched with default feature.
Step 240, upon a match, judges that at least one of each word word goes out occurrence in creative content
Whether number reaches preset times.In the present embodiment, occurrence number is higher, illustrates in key word and intention
The matching degree of appearance is higher.
Step 250, when occurrence number reaches preset times, whether there is at least one in judging creative content
Individual word, word has identical linguistic context at least one of with each word for which.
In the present embodiment, in key word during matching with creative content, it is intended that its key word
Above or it is middle or occur below some describe the word of situation just the match is successful at last.For example：
Key word " Flos Rosae Rugosae ", includes context word in correspondence creative content " that is a beautiful Flos Rosae Rugosae "
Language " beautiful ", " Flos Rosae Rugosae " with common linguistic context, then the match is successful with " beauty ", but
If creative content is " that is a withered Flos Rosae Rugosae ", it fails to match because " withered " with
" Flos Rosae Rugosae " Different matching.The corresponding common linguistic context word of key word can be previously recorded in particular data
In storehouse.
Step 260, when there is identical linguistic context, key word is matched with creative content.
As shown in figure 3, a kind of matching keywords and creative content are provided in one embodiment of the present of invention
Device, including：
Whether the first judge module 310, each word included in judging key word are occurred in default intention
Rong Zhong.In the present embodiment, the mode to extracting word from key word is not limited, for example can be with base
Realize in existing participle technique.
Characteristic extracting module 320, when each word is occurred in creative content, extracts each word in intention
Feature in appearance.The feature of each word can reflect the matching degree of key word and creative content.In this reality
Apply in example, the type of feature is not limited, below citing is illustrated：
Characteristic extracting module 320 obtains positional information of each word in creative content；According to positional information,
Determine the distance between each word.
In the present embodiment, a kind of embodiment of the distance of each word can be the character quantity between each word,
Therefore can pass through to count the character between the first word and the second word in creative content, according to the first word with
Character quantity between second word, calculates the distance of the first word and the second word.
Can be matched in intention to be matched with distance to a declared goal between each word between key word.
For example：Key word " fine " is 4 with the distance of creative content " the beautiful life of flower is fine ", it is intended that
Spacing parameter is 4, then the match is successful.In the case where key word is multiple words (or word, more than two),
Distances different between each word can also be specified.For example：" Flos Rosae Rugosae " can specify " rose " and
There can be the distance of 4 characters between " rare ", and can be with 7 characters between " rare " and " flower "
Distance.
Further, characteristic extracting module 320 is also to including in the character between the first word and the second word
Preset characters are filtered.
In the present embodiment, it is possible to specify interval character to be filtered：It is exactly after distance to a declared goal, also
It is to be not used in calculating in computed range that parameter can be provided and specify which character, Chinese character, numeral.For example：
The corresponding creative content of key word " life " " existence is easy to, excellent difficulty living ", can preset
Filter character, filters out " very " therein, ", " two characters, then between " life ", " work "
At intervals of 3 characters.
Feature of each word in creative content can also be at least one of each word word in creative content
In index position.In the present embodiment, it is intended that, during matching, key word is at least for key word
The ad-hoc location of the specified creative content that one word must occur, for example, it is intended that it is necessary that key word terminates word
Occur in the position of all words appearance in the ad-hoc location of given content, or designated key word.For example：Close
Keyword " happy ", correspondence creative content " this personal character is optimistic, so in high mood daily ", refers to
Determine "ON", the location parameter of " heart " is 6,12, then the match is successful.
Second judge module 330, judges feature of each word in creative content and default feature whether phase
Match somebody with somebody.
Matching module 340, upon a match, key word is matched with creative content.
Additionally, matching module 340 can be with according to the creative content, the rope of the generation creative content
Draw catalogue；Wherein, including at least a key word for representing the creative content in the index list,
And character number corresponding with the key word of the creative content and/or the part-of-speech information in the creative content；
When the key word in the key word with the index list matches, by the key word and the wound
Meaning content is matched.It should be noted that same creative content can be according to different application environment generation not
Same index list, does not do any restriction to this present invention.
For example, creative content " this personal character is optimistic, so in high mood daily ", can generate therewith
Corresponding index list is as shown in following table one：
Table one：
| Index list number | The key of creative content | Part-of-speech information | Character number |
| (1) | People | Noun | 2 |
| (2) | Personality | Noun | 4 |
| (3) | It is optimistic | Adjective | 4 |
| (4) | It is happy daily | Determiner+noun | 8 |
| (5) | Mood | Modal | 4 |
Wherein, the part-of-speech information of indication of the present invention can be arranged accordingly according to different application environment,
It is not limited to the existing part of speech to word to limit to this present invention.
When receiving key word for " mood ", and it is default should " mood " for modal when, can be first
The character number of the key word is calculated, the such as character number of " mood " is 4；Then, examine in Table 1
Rope character number is the key word of the creative content corresponding to 4, as shown in Table 1 corresponding index list number
There are (2), (3), (5)；It is possible to further from index list number (2), (3), (5)
Corresponding part-of-speech information judges the part-of-speech information corresponding to received key word " mood ", wherein,
Part-of-speech information corresponding to index list numbering (5) is modal, therefore can obtain index list numbering
(5) key " mood " of the creative content corresponding to is matched for " mood " with received key word.
If it should be noted that when judging that part-of-speech information is mismatched, can determine that the institute receives
The scene applied of key word non-present creative content.
According to the technical scheme of the present embodiment, except whether the word in analysis of key word occurs in creative content
In, each word of key word is also further calculated in the feature of creative content, can be entered based on this feature
Row analysis judges, then obtains between the creative content in matching result and key word with higher matching degree.
The device of a kind of matching keywords and creative content is provided in one embodiment of the present of invention, including：
Whether the first judge module 310, each word included in judging key word are occurred in default intention
Rong Zhong.
Characteristic extracting module 320, when each word is occurred in creative content, extracts each word in intention
Feature in appearance.
Second judge module 330, judges feature of each word in creative content and default feature whether phase
Match somebody with somebody.
Matching module 340, upon a match, judges at least one of each word word going out in creative content
Whether occurrence number reaches preset times.
In the present embodiment, occurrence number is higher, illustrates that key word is higher with the matching degree of creative content.
Matching module 340, when occurrence number reaches preset times, whether there is extremely in judging creative content
A few word, word has identical linguistic context at least one of with each word for which.
In the present embodiment, in key word during matching with creative content, it is intended that its key word
Above or it is middle or occur below some describe the word of situation just the match is successful at last.For example：
Key word " Flos Rosae Rugosae ", includes context word in correspondence creative content " that is a beautiful Flos Rosae Rugosae "
Language " beautiful ", " Flos Rosae Rugosae " with common linguistic context, then the match is successful with " beauty ", but
If creative content is " that is a withered Flos Rosae Rugosae ", it fails to match because " withered " with
" Flos Rosae Rugosae " Different matching.The corresponding common linguistic context word of key word can be previously recorded in particular data
In storehouse.
Matching module 340, when there is identical linguistic context, key word is matched with creative content.
Algorithm and display are solid with any certain computer, virtual system or miscellaneous equipment provided herein
There is correlation.Various general-purpose systems can also be used together based on teaching in this.As described above,
It is obvious to construct the structure required by this kind of system.Additionally, the present invention be also not for it is any specific
Programming language.It is understood that, it is possible to use various programming languages realize the content of invention described herein,
And the description done to language-specific above is for the preferred forms for disclosing the present invention.
In description mentioned herein, a large amount of details are illustrated.It is to be appreciated, however, that this
Bright embodiment can be put into practice in the case where not having these details.In some instances, not in detail
Known method, structure and technology are carefully shown, so as not to obscure the understanding of this description.
Similarly, it will be appreciated that in order to simplify the disclosure helping understand one in each inventive aspect or
It is multiple, above to the present invention exemplary embodiment description in, the present invention each feature sometimes by
It is grouped in single embodiment, figure or descriptions thereof together.However, should not be by the disclosure
Method is construed to reflect following intention：I.e. the present invention for required protection requires ratio in each claim
The more features of feature being expressly recited.More precisely, as the following claims reflect
Like that, inventive aspect is less than all features of single embodiment disclosed above.Therefore, it then follows tool
Thus claims of body embodiment are expressly incorporated in the specific embodiment, and wherein each right will
Seek separate embodiments all as the present invention itself.
Those skilled in the art are appreciated that can be carried out to the module in the equipment in embodiment certainly
Adaptively change and they are arranged in one or more different from embodiment equipment.Can be with
Module or unit or component in embodiment is combined into a module or unit or component, and in addition may be used
To be divided into multiple submodule or subelement or sub-component.Except such feature and/or process or
Outside at least some in unit is excluded each other, (companion can be included to this specification using any combinations
With claim, summary and accompanying drawing) disclosed in all features and so disclosed any method or
All processes of person's equipment or unit are combined.Unless expressly stated otherwise, this specification (includes companion
With claim, summary and accompanying drawing) disclosed in each feature can it is identical by offers, be equal to or phase
Replace like the alternative features of purpose.
Although additionally, it will be appreciated by those of skill in the art that some embodiments described herein include other
Some included features rather than further feature in embodiment, but the combination of the feature of different embodiments
Mean to be within the scope of the present invention and formed different embodiments.For example, in following right
In claim, embodiment required for protection one of arbitrarily can in any combination mode using.
The all parts embodiment of the present invention can be realized with hardware, or with one or more processor
The software module of upper operation is realized, or is realized with combinations thereof.Those skilled in the art should manage
Solution, can be realized according to this using microprocessor or digital signal processor (DSP) in practice
Some or all parts in the matching keywords of bright embodiment and the device of creative content some or
Repertoire.The present invention is also implemented as performing a part for method as described herein or complete
The equipment or program of device (for example, computer program and computer program) in portion.Such reality
The program of the existing present invention can be stored on a computer-readable medium, or can have one or more
The form of signal.Such signal can be downloaded from internet website and be obtained, or on carrier signal
There is provided, or provided with any other form.
It should be noted that above-described embodiment the present invention will be described rather than limits the invention, and
And those skilled in the art can design replacement enforcement without departing from the scope of the appended claims
Example.In the claims, any reference markss between bracket should not be configured to claim
Restriction.Word "comprising" does not exclude the presence of element not listed in the claims or step.Positioned at unit
Word "a" or "an" before part does not exclude the presence of multiple such elements.The present invention can be borrowed
Help to include the hardware of some different elements and by means of properly programmed computer realizing.In row
If having lifted in the unit claim of equipment for drying, several in these devices can be by same hard
Part item is embodying.The use of word first, second, and third does not indicate that any order.Can
These words are construed to into title.
Claims (10)
1. a kind of method of matching keywords and creative content, it is characterised in that include：
Whether each word included in judging the key word is occurred in default creative content；
When described each word is occurred in the creative content, described in extraction, each word is in the intention
Feature in appearance；
Whether feature of each word in the creative content described in judging is matched with default feature；
Upon a match, the key word is matched with the creative content.
2. the method for matching keywords according to claim 1 and creative content, it is characterised in that
Feature of each word in the creative content described in extracting, including：
Positional information of each word in creative content described in obtaining；
According to the positional information, it is determined that the distance between described each word.
3. the method for matching keywords according to claim 1 and creative content, it is characterised in that
The key word is matched with the creative content, including：
Described in judging, whether at least one of each word occurrence number of the word in the creative content reaches
Preset times；
When the occurrence number reaches preset times, the key word and the creative content are carried out
Match somebody with somebody.
4. the method for matching keywords according to claim 1 and creative content, it is characterised in that
The key word is matched with the creative content, including：
According to the creative content, the index list of the creative content is generated；Wherein, the index mesh
Including at least a key word for representing the creative content in record, and the key word pair with the creative content
The character number answered and/or the part-of-speech information in the creative content；
When the key word in the key word with the index list matches, by the key word and institute
State creative content to be matched.
5. the method for matching keywords according to any one of claim 1 to 4 and creative content,
Characterized in that, the key word is matched with the creative content, including：
Judge in the creative content with the presence or absence of at least one word, its with described each word at least one
Individual word has identical linguistic context；
When there is identical linguistic context, the key word is matched with the creative content.
6. the device of a kind of matching keywords and creative content, it is characterised in that include：
First judge module, for judging it is default whether each word included in the key word occurs in
In creative content；
Characteristic extracting module, for when described each word is occurred in the creative content, extracting described
Feature of each word in the creative content；
Second judge module, for judging the feature of each word in the creative content and default spy
Levy and whether match；
Matching module, for upon a match, the key word being matched with the creative content.
7. the device of matching keywords according to claim 6 and creative content, it is characterised in that
The characteristic extracting module, for obtaining the positional information of each word in creative content, and
According to the positional information, it is determined that the distance between described each word.
8. the device of matching keywords according to claim 6 and creative content, it is characterised in that
The matching module, for judging at least one of each word word in the creative content
Occurrence number whether reach preset times, and when the occurrence number reaches preset times, will be described
Key word is matched with the creative content.
9. the device of matching keywords according to claim 6 and creative content, it is characterised in that
The matching module, for according to the creative content, generating the index list of the creative content；Its
In, including at least a key word for representing the creative content in the index list, and with the intention
The corresponding character number of key word of content and/or the part-of-speech information in the creative content；
When the key word in the key word with the index list matches, by the key word and institute
State creative content to be matched.
10. the device of the matching keywords according to any one of claim 6 to 9 and creative content,
Characterized in that,
The matching module, for judging in the creative content with the presence or absence of at least one word, itself and institute
State at least one of each word word and there is identical linguistic context, and when there is identical linguistic context, by the key
Word is matched with the creative content.
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| CN112100216A (en) * | 2020-09-17 | 2020-12-18 | 中国建设银行股份有限公司 | Creative keyword processing method and device |
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