CN106530040A - Cloud-service-based marketing system - Google Patents
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- G06Q20/00—Payment architectures, schemes or protocols
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- G06Q20/0855—Payment architectures involving remote charge determination or related payment systems involving a third party
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- G06Q30/06—Buying, selling or leasing transactions
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Abstract
Disclosed in the invention is a cloud-service-based marketing system. The marketing system comprises a cloud server, a commerce and trade service platform carrying out data interaction with the cloud server, and a marketing platform connected to the commerce and trade service platform. The marketing platform consists of a marketing official account sub system, a micro e-commerce supplier management subsystem, a payment subsystem, a membership management subsystem, and a group purchasing application subsystem. According to the cloud-service-based marketing system disclosed by the invention, on the basis of the big data analysis of the cloud server, consuming and transaction data of the user, the merchant and the third party are collected based on the big data analysis; and the related data are pushed to the user, the merchant and the third party accurately. Therefore, the accuracy of marketing platform information is improved, the information resource wasting is avoided; and healthy, secure, and efficient development of the e-commerce platform is promoted.
Description
Technical field
The present invention relates to e-commerce field, and in particular to a kind of marketing system based on cloud service.
Background technology
E-commerce system is the commercial activity carried out by electronic tools such as internets, with the development of society, life
The quickening of rhythm, ecommerce have changed the personal consumption custom of people.E-commerce platform band gives people convenient same
When, hidden danger also being brought, as the network platform is virtual platform, lacks the monitoring management to businessman, lawless person is using monitoring
Leak cheats consumer, brings loss to user, also weakens trust of the people to shopping at network platform.Furthermore, trade is put down
If the acquisition businessman that platform can not prepare, user, third-party information, it is impossible to prepare outfit information, can cause information utilization rate
Reduce, or even cause garbage information, also counteracts that businessman promotes efficiency.
Now with the development of data huge explosion formula, big data concept is applied in numerous industries.In order to solve commerce and trade system
The drawbacks of system, now big data analytical technology is applied in commerce and trade platform, form good trade ecosystem circulation.
The content of the invention
It is an object of the invention to overcome the problem above that prior art is present, there is provided a kind of marketing system based on cloud service
System, the marketing system of the present invention are analyzed based on Cloud Server big data, collect user, businessman, third party by big data analysis
Consumer transaction data, then accurately pushes related data to user, businessman, third party, especially improves marketing platform information
Accuracy, it is to avoid information resources wastes, promote e-commerce platform health, safety, the development of efficiency.
To realize above-mentioned technical purpose, above-mentioned technique effect is reached, the present invention is achieved through the following technical solutions:
A kind of marketing system based on cloud service, which includes the commerce and trade of Cloud Server and the Cloud Server data interaction
Service platform, the marketing platform for linking the business service platform, the Cloud Server include:
Data collection module, the data collection module are used to collect from the business service platform and payment platform
Consumption information;
Data analysis module, the data analysis module is for carrying out to the information that the data collection module is collected point
Analysis;
Data after data analysis module analysis are converted to use by data conversion module, the data conversion module
The data that family, businessman, Third-party payment end can directly display;
Data after data analysis module analyzing and processing are classified by sort module, the sort module;
Database, the database be used for data storage and from user, businessman, Third-party payment end user's day
Will;
The marketing platform includes:
Marketing public number subsystem, the marketing public number subsystem are used to manage marketing public number, manage each marketing
The marketing message that public number is issued on the marketing platform;
Micro- electric business manages subsystem, and micro- electric business management subsystem enters micro- electricity of the marketing platform for management
Business;
Subsystem is paid, the payment subsystem is used to connect Third-party payment end, and user is in the marketing platform
After micro- electric business consumption, paid by the payment subsystem, the micro- electric business in the marketing platform is by the payment subsystem
Receive payment;
Member management subsystem, the member management management subsystem member user, the member management management subsystem
The individual center of member, individual center at least include:Member's account, member's integration, member's Fortune Center;
Application subsystem is purchased by group, it is described to purchase by group application subsystem for pushing and managing the group purchase information of businessman, businessman's root
Group purchase information is pushed to the application subsystem that purchases by group according to the data message of the Cloud Server, consumer-user is according to purchasing by group letter
Breath is consumed.
Preferably, the payment subsystem includes:
Request receiving module, the request reception unit receive the payment request from the payment terminal;
Whether authentication module, the identity authenticating unit validation of payment request are matched with disburser's identity information;
First communication module, first communication module respectively with the payment terminal, Third-party payment end, Cloud Server
Communication connection, first communication module is by the information transfer for paying subsystem reception to the Cloud Server;
Payment module, the payment module receive it is described pay request after, by disburser's account and payment terminal
After Data Comparison, corresponding payment accounts are obtained, and after disburser's checking, complete to pay.
Preferably, the business service platform includes:
Receiver module, the receiver module be used for receive from user consumer requests, pay request, for receive from
The push request of businessman;
Authentication module, the authentication module are used to verify user, businessman, the identity information at Third-party payment end;
The request at user, businessman, Third-party payment end corresponding information is sent out by sending module, the sending module respectively
See off;
Data acquisition module, the data acquisition module are used for collection from the user, businessman, Third-party payment end
Commercial transaction data;
Data processing memory module, the data processing memory module are used to process from user, businessman, Third-party payment
Then data are cached by the commercial transaction data at end;
The data of process are carried out by dispatching distribution module, the dispatching distribution module according to the request demand of different port
Matching, then distribution are sent to each port.
Preferably, the business service platform also include the second communication module, by second communication module respectively with
User, businessman, Third-party payment end, Cloud Server communication connection.
Preferably, the Third-party payment end includes:Alipay, Unionpay, wechat payment, the wing pay.
The invention has the beneficial effects as follows:
The marketing system of the present invention is analyzed based on Cloud Server big data, by big data analysis collection user, businessman, the
Tripartite's consumer transaction data, then accurately pushes related data to user, businessman, third party, especially improves marketing platform
The accuracy of information, it is to avoid information resources wastes, promotes e-commerce platform health, safety, the development of efficiency.
The present invention is based on cloud service, provides more quick exchange service platform for marketing system, and user can be at this
As businessman on marketing platform, it is also possible to as consumer spending, the platform integrates businessman, consumer, payment function, shape
The wisdom life range of integralization.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention,
And can be practiced according to the content of specification, below with presently preferred embodiments of the present invention and coordinate accompanying drawing describe in detail as after.
The specific embodiment of the present invention is shown in detail in by following examples and its accompanying drawing.
Description of the drawings
For the technical scheme being illustrated more clearly that in embodiment of the present invention technology, below will be in the description of embodiment technology
The required accompanying drawing for using is briefly described, it should be apparent that, drawings in the following description are only some realities of the present invention
Example is applied, for those of ordinary skill in the art, on the premise of not paying creative work, can be with according to these accompanying drawings
Obtain other accompanying drawings.
Fig. 1 is the system framework figure of the present invention;
Fig. 2 is the marketing platform schematic diagram of the present invention;
Fig. 3 is the business service platform schematic diagram of the present invention;
Fig. 4 is the Cloud Server schematic diagram of the present invention.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than the embodiment of whole.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
With reference to shown in Fig. 1, a kind of marketing system based on cloud service disclosed in the present embodiment, it include Cloud Server and
The business service platform of above-mentioned Cloud Server data interaction, the marketing platform for linking above-mentioned business service platform.
Specifically, as shown in Fig. 2 above-mentioned marketing platform includes:Marketing public number subsystem, micro- electric business manage subsystem,
Subsystem is paid, member management subsystem purchases by group application subsystem.
Above-mentioned marketing public number subsystem is used to manage marketing public number, manages each marketing public number flat in above-mentioned marketing
The marketing message issued on platform;Above-mentioned micro- electric business management subsystem enters micro- electric business of above-mentioned marketing platform for management;It is above-mentioned
Paying subsystem is used to connect Third-party payment end, user after the micro- electric business consumption in above-mentioned marketing platform, by above-mentioned
Pay subsystem to pay, the micro- electric business in above-mentioned marketing platform is received by above-mentioned payment subsystem and paid the bill;Above-mentioned member management
System administration member user, the individual center of above-mentioned member management management subsystem member, individual center at least include:Member's account
Family, member's integration, member's Fortune Center;It is above-mentioned to purchase by group application subsystem for pushing and managing the group purchase information of businessman, businessman
Group purchase information is pushed to the above-mentioned application subsystem that purchases by group according to the data message of above-mentioned Cloud Server, consumer-user is according to purchasing by group
Information is consumed.
Wherein, above-mentioned payment subsystem includes:Request receiving module, authentication module, the first communication module pay mould
Block.
Above-mentioned request reception unit receives the payment request from above-mentioned payment terminal;Above-mentioned identity authenticating unit checking
Pay whether request is matched with disburser's identity information;Above-mentioned first communication module respectively with above-mentioned payment terminal, Third-party payment
The information transfer that above-mentioned payment subsystem is received is taken by end, Cloud Server communication connection, above-mentioned first communication module to above-mentioned cloud
Business device;Above-mentioned payment module after above-mentioned payment request is received, by the Data Comparison of disburser's account and payment terminal after, obtain
Corresponding payment accounts are taken, and after disburser's checking, completes to pay.
As shown in figure 3, above-mentioned business service platform includes:Receiver module, authentication module, sending module, data acquisition module
Block, data processing memory module, dispatching distribution module, the second communication module.
Above-mentioned receiver module is used for consumer requests, payment request of the reception from user, for receiving pushing away from businessman
Send request;Above-mentioned authentication module is used to verify user, businessman, the identity information at Third-party payment end;Above-mentioned sending module difference
The request at user, businessman, Third-party payment end corresponding information is sent;Above-mentioned data acquisition module is used to gather next
From above-mentioned user, businessman, Third-party payment end commercial transaction data;Above-mentioned data processing memory module is used to process to use by oneself
Then data are cached by family, businessman, the commercial transaction data at Third-party payment end;Above-mentioned dispatching distribution module is not according to
With the request demand of port, the data of process are matched, then distribution is sent to each port.By the above-mentioned second communication mould
Block is connected with user, businessman, Third-party payment end, Cloud Server communication respectively.
In the present embodiment, above-mentioned Third-party payment end includes:Alipay, Unionpay, wechat payment, the wing pay.
As shown in figure 4, above-mentioned Cloud Server includes:Data collection module, data analysis module, data conversion module, point
Generic module, database.
Above-mentioned data collection module is used to collect from above-mentioned business service platform and the consumption information of payment platform;It is above-mentioned
Data analysis module is for being analyzed to the information that above-mentioned data collection module is collected;Above-mentioned data conversion module is by above-mentioned number
User is converted to according to the data after analysis module analysis, the data that businessman, Third-party payment end can directly display;Above-mentioned classification
Data after above-mentioned data analysis module analyzing and processing are classified by module;Above-mentioned database be used for data storage and from
User, businessman, the user journal at Third-party payment end.
Above-mentioned marketing system is analyzed based on Cloud Server big data, collects user, businessman, third party by big data analysis
Consumer transaction data, then accurately pushes related data to user, businessman, third party, especially improves marketing platform information
Accuracy, it is to avoid information resources wastes, promote e-commerce platform health, safety, the development of efficiency.
Based on cloud service, more quick exchange service platform is provided for marketing system, user can be flat in the marketing
As businessman on platform, it is also possible to as consumer spending, the platform integrates businessman, consumer, payment function, forms one
The wisdom life range of change.
The foregoing description of the disclosed embodiments, enables professional and technical personnel in the field to realize or using the present invention.
Various modifications to these embodiments will be apparent for those skilled in the art, as defined herein
General Principle can be realized without departing from the spirit or scope of the present invention in other embodiments.Therefore, the present invention
The embodiments shown herein is not intended to be limited to, and is to fit to and principles disclosed herein and features of novelty phase one
The most wide scope for causing.
Claims (5)
1. a kind of marketing system based on cloud service, which includes the commerce and trade clothes of Cloud Server and the Cloud Server data interaction
Business platform, the marketing platform for linking the business service platform, the Cloud Server include:
Data collection module, the data collection module are used to collect the consumption from the business service platform and payment platform
Information;
Data analysis module, the data analysis module is for being analyzed to the information that the data collection module is collected;
Data after data analysis module analysis are converted to user, business by data conversion module, the data conversion module
The data that family, Third-party payment end can directly display;
Data after data analysis module analyzing and processing are classified by sort module, the sort module;
Database, the database be used for data storage and from user, businessman, Third-party payment end user journal;
Characterized in that, the marketing platform includes:
Marketing public number subsystem, the marketing public number subsystem are used to manage marketing public number, manage each marketing public
Number marketing message issued on the marketing platform;
Micro- electric business manages subsystem, and micro- electric business management subsystem enters micro- electric business of the marketing platform for management;
Subsystem is paid, the payment subsystem is used to connect Third-party payment end, micro- electricity of the user in the marketing platform
After business's consumption, paid by the payment subsystem, the micro- electric business in the marketing platform is received by the payment subsystem
Payment;
Member management subsystem, the member management management subsystem member user, the member management management subsystem member
Individual center, individual center at least includes:Member's account, member's integration, member's Fortune Center;
Application subsystem is purchased by group, and described application subsystem to be purchased by group for pushing and managing the group purchase information of businessman, businessman is according to institute
The data message for stating Cloud Server pushes group purchase information to the application subsystem that purchases by group, and consumer-user enters according to group purchase information
Row consumption.
2. the marketing system based on cloud service according to claim 1, it is characterised in that the payment subsystem includes:
Request receiving module, the request reception unit receive the payment request from the payment terminal;
Whether authentication module, the identity authenticating unit validation of payment request are matched with disburser's identity information;
First communication module, first communication module are communicated with the payment terminal, Third-party payment end, Cloud Server respectively
Connection, first communication module is by the information transfer for paying subsystem reception to the Cloud Server;
Payment module, the payment module receive it is described pay request after, by disburser's account and the data of payment terminal
After contrast, corresponding payment accounts are obtained, and after disburser's checking, complete to pay.
3. the marketing system based on cloud service according to claim 1, it is characterised in that the business service platform bag
Include:
Receiver module, the receiver module are used for consumer requests, payment request of the reception from user, for receiving from businessman
Push request;
Authentication module, the authentication module are used to verify user, businessman, the identity information at Third-party payment end;
The request at user, businessman, Third-party payment end corresponding information is sent out by sending module, the sending module respectively
Go;
Data acquisition module, the data acquisition module be used for collection from the user, businessman, Third-party payment end commerce and trade
Transaction data;
Data processing memory module, the data processing memory module are used to process from user, businessman, Third-party payment end
Then data are cached by commercial transaction data;
The data of process are matched by dispatching distribution module, the dispatching distribution module according to the request demand of different port,
Then distribution is sent to each port.
4. the marketing system based on cloud service according to claim 3, it is characterised in that the business service platform is also wrapped
The second communication module is included, is communicated with user, businessman, Third-party payment end, Cloud Server by second communication module respectively
Connection.
5. the marketing system based on cloud service according to claim 1, it is characterised in that the Third-party payment end bag
Include:Alipay, Unionpay, wechat payment, the wing pay.
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Cited By (13)
Publication number | Priority date | Publication date | Assignee | Title |
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CN108038722A (en) * | 2017-12-07 | 2018-05-15 | 深圳慧逛信息服务有限公司 | A kind of interactive marketing system |
CN108648042A (en) * | 2018-04-25 | 2018-10-12 | 合肥上城信息技术有限公司 | A kind of internet trading system and method based on big data |
CN109146642A (en) * | 2018-08-30 | 2019-01-04 | 江苏中理网络科技有限公司 | A kind of payment and integrated deployment system and method for marketing |
CN109242608A (en) * | 2018-08-17 | 2019-01-18 | 安徽工商职业学院 | A kind of e-commerce system based on big data and cloud computing |
CN109345351A (en) * | 2018-10-11 | 2019-02-15 | 温州你创我帮网络科技有限公司 | A kind of marketing system based on cloud service |
CN109544227A (en) * | 2018-11-20 | 2019-03-29 | 苏州小玉米网络科技有限公司 | A kind of wisdom shops system based on cloud service platform |
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CN113554461A (en) * | 2021-07-20 | 2021-10-26 | 深圳市博乐信息技术有限公司 | Cloud computing platform system based on AR activity marketing |
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CN111461807A (en) * | 2019-01-21 | 2020-07-28 | 深圳增强现实技术有限公司 | AR automobile marketing system and method |
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