CN106528724A - Information pushing method and apparatus - Google Patents
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- CN106528724A CN106528724A CN201610956941.1A CN201610956941A CN106528724A CN 106528724 A CN106528724 A CN 106528724A CN 201610956941 A CN201610956941 A CN 201610956941A CN 106528724 A CN106528724 A CN 106528724A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The invention discloses an information pushing method and apparatus. The method comprises the steps of obtaining a browsing record and a creation duration of first information in an information set; determining a browsing frequency and a collection quantity ratio of the first information according to the browsing record, wherein the collection quantity ratio is used for representing a ratio of a collection frequency of the first information in the information set; determining a life cycle weight of the first information according to the creation duration, wherein the life cycle weight is reversely related to the creation duration; determining a score of the first information according to the browsing frequency, the collection quantity ratio and the life cycle weight, wherein the score is in direct proportion to the browsing frequency and the life cycle weight, and the score is in inverse proportion to the collection quantity ratio; and based on the score, determining a score rank of the first information in the information set, thereby determining whether the first information is pushed or not. According to the method and the apparatus provided by the invention, the technical problem of high invalid pushing rate of information pushing in the prior art can be solved; and the technical effect of improving information pushing validity is achieved.
Description
Technical field
The present invention relates to field of computer technology, more particularly to a kind of method and device of pushed information.
Background technology
With developing rapidly for internet industry, data volume and data type are also sharply increased therewith, how in magnanimity number
According in, excavate effective information, and rationally, it is stable recommend user, and the focus of internet industry research at present, difficult point it
One.
Currently, to the recommendation of information compared with frequently with method be：The number of times that browses will be searched in nearest a period of time more
Information as hot information, and push the hot information.
However, adopting existing recommendation method, there is more invalid push, for example, even if having compared with multi-user
Browsed certain information of Jing, but due to the number of visits of the information it is big, be hot information, being pushed to repeatedly that can also be invalid
User.Again for example, when excessive day can will occur in certain news information, when no longer with readding property, still this is believed
Breath is pushed to user.
It can be seen that, there is the high technical problem of invalid push rate in information pushing of the prior art.
The content of the invention
The present invention provides a kind of method and device of pushed information, to solve information pushing in prior art, there is nothing
The high technical problem of effect push rate.
In a first aspect, a kind of method of pushed information is embodiments provided, including：
Obtain the establishment duration for browsing record and the first information of the first information in information aggregate；
Record is browsed according to described, the number of visits and amount of collection accounting of the first information is determined；Wherein, the collection
Amount accounting is used for the accounting for characterizing collection number of times of the first information in described information set；
According to the establishment duration, the life cycle weights of the first information are determined；The life cycle weights and institute
State establishment duration inverse correlation；
According to the number of visits, the amount of collection accounting and the life cycle weights, the first information is determined
Score value；Wherein, the score value is directly proportional to the number of visits and the life cycle weights；The score value and the collection
Amount accounting is inversely proportional to；
Based on the score value, determine fraction ranking of the first information in described information set, determine whether
Push the first information.
Optionally, the duration that creates of the first information is equal to time when current time stamp is produced with the first information
The difference of stamp.
Optionally, record is browsed described in the basis, determine the number of visits and amount of collection accounting of the first information, wrap
Include：Record is browsed according to described, the number of visits of the first information, the collection number of times of the first information and the letter is determined
Total collection number of times of full detail in breath set；Using the ratio for collecting number of times divided by total collection number of times as described in
Amount of collection accounting.
Optionally, it is described that the life cycle weights of the first information are determined according to the establishment duration, including：According to
The information grading of the default first information, determines the information time to live of the first information；Wherein, described information survival
Cycle is directly proportional to described information grading；Using described information time to live with the difference for creating duration as the Life Cycle
Option value.
Optionally, it is described based on the score value, determine fraction ranking of the first information in described information set, from
And determine whether that pushing the first information includes：Numerical value is pressed to the score value of full detail in described information set from large to small
Order carries out fraction ranking, obtains the fraction ranking of the first information；When the fraction ranking of the first information is less than or equal to N
When, the first information is pushed, N is natural number；Or, when fraction ranking and the letter in described information set of the first information
When the ratio of breath quantity is less than or equal to the first ratio, the first information is pushed.
Second aspect, the embodiment of the present invention provide a kind of device of pushed information, including：
Acquisition module, for obtain the first information in information aggregate browse record and the first information establishment when
It is long；
First determining module, for browsing record according to described, determines the number of visits and amount of collection of the first information
Accounting；Wherein, the amount of collection accounting is used for the accounting for characterizing collection number of times of the first information in described information set；
Second determining module, for according to the establishment duration, determining the life cycle weights of the first information；It is described
Life cycle weights and the establishment duration inverse correlation；
Fraction determining module, for according to the number of visits, the amount of collection accounting and the life cycle weights, really
The score value of the fixed first information；Wherein, the score value is directly proportional to the number of visits and the life cycle weights；Institute
State score value to be inversely proportional to the amount of collection accounting；
Pushing module, for based on the score value, determining fraction ranking of the first information in described information set,
Determine whether to push the first information.
Optionally, the duration that creates of the first information is equal to time when current time stamp is produced with the first information
The difference of stamp.
Optionally, first determining module is additionally operable to：Record is browsed according to described, browsing for the first information is determined
Total collection number of times of full detail in number of times, the collection number of times of the first information and described information set；With the collection time
Number divided by it is described it is total collection number of times ratios as the amount of collection accounting.
Optionally, second determining module is additionally operable to：Graded according to the information of the default first information, determine institute
State the information time to live of the first information；Wherein, described information time to live is directly proportional to described information grading；With described information
Time to live is with the difference for creating duration as the life cycle weights.
Optionally, the pushing module is additionally operable to：Numerical value is pressed by greatly extremely to the score value of full detail in described information set
Little order carries out fraction ranking, obtains the fraction ranking of the first information；When the fraction ranking of the first information is less than
During equal to N, the first information is pushed, N is natural number；Or, when fraction ranking and the described information collection of the first information
When the ratio of information content is less than or equal to the first ratio in conjunction, the first information is pushed.
One or more technical schemes provided in the embodiment of the present invention, at least have the following technical effect that or advantage：
1st, the method and device that the embodiment of the present application is provided, in pushed information, by number of visits, amount of collection accounting and life
Life cycle weights as |input paramete, come in the preferential information pushed more than number of visits guarantee information focus degree it is same
When, further arrange and push the low information of amount of collection accounting, be hot information and clear not yet by most people institute with guarantee information
Look at, the probability for having read invalid information is pushed to reduce, further, arrange and push the high information of life cycle weights, ensureing
Information focus degree and while do not browsed ratio, it is ensured that the actual effect of information, it is larger to improve the effective of pushed information
Property.
2nd, the method and device that the embodiment of the present application is provided, determines described information by the information grading of presupposed information
Information time to live；And using information time to live and the difference of duration is created as the life cycle weights, so as to avoid pushing away
Send information creating duration to exceed the outdated information of information time to live, improve the ageing of pushed information, further improve and push away
Deliver letters the validity of breath.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention,
And can be practiced according to the content of specification, and in order to allow the above and other objects of the present invention, feature and advantage can
Become apparent, below especially exemplified by the specific embodiment of the present invention.
Description of the drawings
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
Accompanying drawing to be used needed for having technology description is briefly described, it should be apparent that, drawings in the following description are these
Some bright embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, can be with root
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the flow chart of the method for pushed information in the embodiment of the present invention；
Fig. 2 is the structural representation of the device of pushed information in the embodiment of the present invention.
Specific embodiment
The embodiment of the present application solves information of the prior art and pushes away by providing a kind of method and device of pushed information
Send, the high technical problem of the invalid push rate for existing.Realize the technique effect of the validity for improving pushed information.
Technical scheme in the embodiment of the present application, general thought are as follows：
The number of visits and amount of collection accounting that browse record, determine the first information according to the first information；Wherein, institute
Amount of collection accounting is stated for characterizing the accounting of collection number of times of the first information in described information set；According to the first information
Establishment duration, determine the life cycle weights of the first information；The life cycle weights are anti-phase with the establishment duration
Close；According to the number of visits, the amount of collection accounting and the life cycle weights, the score value of the first information is determined；
Wherein, the score value is directly proportional to the number of visits and the life cycle weights；The score value is accounted for the amount of collection
Than being inversely proportional to；Based on the score value, determine fraction ranking of the first information in described information set, determine whether
Push the first information.
Said method is by, while focus degree of the preferential information pushed more than number of visits come guarantee information, entering one
Step is arranged and pushes the low information of amount of collection accounting, is hot information with guarantee information and is not yet browsed by most people, to subtract
It is few to push the probability for having read invalid information, further, arrange and push the high information of life cycle weights, in guarantee information focus
Degree and while do not browsed ratio, it is ensured that the actual effect of information, the larger validity for improving pushed information.
To make purpose, technical scheme and the advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
The a part of embodiment of the present invention, rather than the embodiment of whole.Based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment obtained under the premise of creative work is not made, belongs to the scope of protection of the invention.
Embodiment one
The present embodiment provides a kind of method of pushed information, refer to Fig. 1, and methods described includes：
Step S101, obtains the establishment duration for browsing record and the first information of the first information in information aggregate；
Step S102, browses record according to described, determines the number of visits and amount of collection accounting of the first information；Its
In, the amount of collection accounting is used for the accounting for characterizing collection number of times of the first information in described information set；
Step S103, according to the establishment duration, determines the life cycle weights of the first information；The life cycle
Weights and the establishment duration inverse correlation；
Step S104, according to the number of visits, the amount of collection accounting and the life cycle weights, determines described
The score value of one information；Wherein, the score value is directly proportional to the number of visits and the life cycle weights；The score value with
The amount of collection accounting is inversely proportional to；
Step S105, based on the score value, determines fraction ranking of the first information in described information set, so as to
Determine whether to push the first information.
It should be noted that in the application, step S102 and step S103 in no particular order sequentially, can be first
Execution step S102, or first carry out step S103.
Also, it should be noted that in the application, the establishment duration of the acquisition first information in step S101 with
Step S102 is also in no particular order sequentially；In step S101 obtain information aggregate in the first information browse record with
Step S103 is also in no particular order sequentially.
Below, the method for the pushed information for providing to the application with reference to Fig. 1 describes in detail：
First, execution step S101, obtains the wound for browsing record and the first information of the first information in information aggregate
Build duration.
In the embodiment of the present application, the first information is any information in described information set, described information set
Can be the set of the information that the set of all information of certain website, or certain search engine can be searched, or certain
The set of the information issued in one time period, or the information aggregate that certain user group is browsed, do not make in this application
Limit.
In the embodiment of the present application, it is described to browse the number of times and described first that record includes that the first information is browsed
The number of times collected by information.The first information create duration be equal to current time stamp when producing with the first information when
Between the difference stabbed.
Further, in terms of for the ease of to the unification for creating duration, being come by unix timestamps (Unix epoch)
Measure the establishment duration.Specifically, unix timestamps are to start to be passed through from January 1st, 1970 (midnight of UTC/GMT)
Number of seconds, does not consider leap second.The 0 of UNIX timestamps according to 8601 specifications of ISO is：1970-01-01T00:00:00Z；One hour
Being expressed as UNIX timestamp forms is：3600；UNIX timestamps are expressed as within one day for 86400.
For example, the creation time of the first information is expressed as unix timestamps for year September of 1474560000, i.e., 2,016 23
Day, and assume current time stamp to elapse 6h, i.e., 1474581600 backward.It is then a length of during the establishment of the first information
1474581600 deduct 1474560000, equal to 21600.
Certainly, in specific implementation process, it is also possible to the establishment duration, here are measured with usual second timing mode
It is not restricted.
Subsequently, execution step S102, browses record according to described, determines number of visits and the collection of the first information
Amount accounting；Wherein, the amount of collection accounting is used to characterize accounting for for collection number of times of the first information in described information set
Than.
In specific implementation process, the determination of the number of visits can browse each user in record according to described
Browse item to count determination, for example：
Hypothesis has browsing for one group of user to record as follows at present：
User 1 browses record：{ " Heavenly Palace two ", " Rio Olympic Games closing ", " G20 summits " }
User 2 browses record：{ " Yao Ming enters Hall of Fame ", " Rio Olympic Games closing ", " Paralympic Games opening " }
User 3 browses record：{ " G20 summits ", " Rio Olympic Games closing ", " regulation and control room rate " }
User 4 browses record：{ " Rio shoot Niagara 2 is shown ", " Rio Olympic Games closing " }
Four groups of data are counted, it can be found that the number of visits of all kinds of news informations is respectively：
" Rio Olympic Games closing "：4 times
" G20 summits "：2 times
" Paralympic Games opening "：1 time
" Heavenly Palace two "：1 time ...
In specific implementation process, the amount of collection accounting refers to the collection number of times of the first information in described information set
Overall collection number of times in shared ratio.The acquisition methods of the amount of collection accounting are：Record is browsed according to described, institute is determined
State the total collection number of times for collecting full detail in number of times and described information set of the first information；With the collection number of times divided by institute
State the ratio of total collection number of times as the amount of collection accounting, for example：
Assume that the collection data that one group of user is browsed in record are as follows：
1 collection record of user：{ " Heavenly Palace two ", " Rio Olympic Games closing ", " G20 summits " }
2 collection record of user：{ " Yao Ming enters Hall of Fame ", " Rio Olympic Games closing ", " Paralympic Games opening " }
3 collection record of user：{ " G20 summits ", " Rio Olympic Games closing ", " regulation and control room rate " }
4 collection record of user：{ " Rio shoot Niagara 2 is shown ", " Rio Olympic Games closing ", " Heavenly Palace two " }
Four groups of collection data are counted, it can be found that the collection number of times of " Rio Olympic Games closing " is：4 group information set
In total collection number of times be 12 times, then the amount of collection accounting of " Rio Olympic Games closing " is 1/3.
Next, execution step S103, according to the establishment duration, determines the life cycle weights of the first information；
The life cycle weights and the establishment duration inverse correlation.
In specific implementation process, determine that the method for the life cycle weights can have various, being set forth below two kinds is
Example：
The first, determines according to duration is created.
It is the inverse for creating duration that the life cycle weights can be arranged, or arranges the life cycle weights
The difference for creating duration is deducted for a constant, so that the life cycle weights and the establishment duration inverse correlation.
Second, determined according to establishment duration and information time to live.
First graded according to the information of the default first information, determine the information time to live of the first information；
Wherein, described information time to live is directly proportional to described information grading；Again with described information time to live and the establishment duration
Difference as the life cycle weights.
Specifically, it is believed that, after duration is created more than information time to live, which is ageing very low for information,
Belong to outdated information, even if its historical viewings amount is very high, is also not much user and can pay close attention to these outdated informations again.And in order to more
Press close to the situation of information itself, each information is different due to its type or focus degree, and corresponding information time to live can also
It is set to differ.
Can arrange：Information time to live is equal to n*hour, wherein, n grades for information, and hour is unit hour
Timestamp 3600.Depending on described information grading n can be according to information type, by the self-defined evaluation of information manager, with news category
As a example by information, the general category information maximum survival time is 24h, i.e., 0<n<=24, and different types of news, grade and also may not be used
Together.For example：The country such as " Heavenly Palace two ", " G20 summits " grave news, n can directly be set as 24, i.e., its information time to live is
24 hours；And as the entertainment news such as " Yao Ming enters Hall of Fame ", " Rio Olympic Games closing ", n then may be set to 12；It is its information
Time to live is 12 hours.
And life cycle weights are equal to [n*hour- (unixtime_now-unixtime_create)], wherein,
Unixtime_now be current unix timestamps, unix timestamps when unixtime_create is establishment information,
(unixtime_now-unixtime_create) it is the establishment duration.Elapse over time, its life cycle weights
It is gradually lowered, until (unixtime_now-unixtime_create)>=n*hour, i.e., described life cycle weights be less than
During equal to 0, then the life cycle weights are directly judged as 0, representative information is expired, no longer recommends.
Subsequently, execution step S104, according to the number of visits, the amount of collection accounting and the Life Cycle option
Value, determines the score value of the first information；Wherein, the score value with the number of visits and the life cycle weights into just
Than；The score value is inversely proportional to the amount of collection accounting.
Specifically, the score value can be arranged to be equal to：
(total_count/total_percentage)*[n*hour-(unixtime_now-unixtime_
create)]
Wherein, total_count is the number of visits；Total_percentage is the amount of collection accounting；[n*
Hour- (unixtime_now-unixtime_create)] for the life cycle weights.
It should be noted that to some hot informations, as the number of times for being browsed is more, using prior art, which is recommended
Possibility can be bigger, however, for one by the information that many people are browsed, do not have in fact too big recommendation necessary,
The application is inversely proportional to the amount of collection accounting by the setting fraction and can reduce many information read on a large scale
Invalid push.Further, since similar to the information such as news, live, after sometime being put due to experience, its information it is effective
Property, readability can drastically reduce compared to other category informations, therefore the application is by arranging the fraction and life cycle weights
Be directly proportional, life cycle weights with create duration inverse correlation, can realize the more ageing information of push, further reduce nothing
Effect is pushed.
Also, it should be noted that the application arranges the life cycle weights and being equal to information time to live and creating duration
Difference, and carry out configuration information time to live previously according to information type and information focus degree, can targetedly by outdated information
Push queue is excluded, the validity and real-time of the information of push is effectively improved.
Finally, execution step S105, based on the score value, determines fraction of the first information in described information set
Ranking, determines whether to push the first information.
In specific implementation process, it is determined whether the method for pushing the first information can have various, and being set forth below two kinds is
Example：
The first, by ranking ranking.
Order i.e. to the score value of full detail in described information set by numerical value from large to small carries out fraction ranking, obtains
The fraction ranking of the first information；When the fraction ranking of the first information is less than or equal to N, the first information, N are pushed
For natural number.
Specifically, need first to determine the fraction of all information in information aggregate, then ranking is carried out by fraction, push
Ranking is located at the information of front N names.
For example, preset push ranking before 10 information, when the first information fraction in information aggregate ranking be 3 when, really
Surely push the first information.
Second, in ranking ratio.
Order i.e. to the score value of full detail in described information set by numerical value from large to small carries out fraction ranking, obtains
The fraction ranking of the first information；When the ratio of information content in the fraction ranking of the first information and described information set
During less than or equal to the first ratio, the first information is pushed.
Specifically, need first to determine the fraction of all information in information aggregate, then ranking is carried out by fraction, push
Ranking is located at the information of front first percentage.
For example, there are 20,000 information in information aggregate, preset before push ranking 0.1% information, 20,000 are multiplied by 0.1% is equal to
20, that is, before ranking 20 information is pushed, when ranking is 3 to the fraction of the first information in information aggregate, it is determined that pushing described the
One information.
After the detailed process of method of the present embodiment offer is provided, the method for the ease of understanding the present embodiment offer
Complete procedure, below as a example by " Rio Olympic Games closing " and " G20 summits " two information, there is provided the one of methods described is complete real
Apply example：
Browsing for " Rio Olympic Games closing " and " G20 summits " in information aggregate is obtained by step S101 to record and create
Duration, it is assumed that two information are created simultaneously, creation time stamp is 1474560000, and current time stamp is 1474581600.
Pass through step S102 again, it is assumed that it is determined that the number of visits of " Rio Olympic Games closing " is 4, amount of collection accounting is
0.33；The number of visits of " G20 summits " is 2, and amount of collection accounting is 0.17.
Then, by step S103, it is determined that the life cycle weights of " Rio Olympic Games closing " and " G20 summits ".Consider
It is national grave news to " G20 summits ", presupposed information grading n is 24；" Rio Olympic Games closing " is entertainment news, presets letter
Breath grading n is 12.Then the life cycle weights of " Rio Olympic Games closing " are [12*3600- (1474581600-
1474560000)] and " G20 summits " life cycle weights be [24*3600- (1474581600-1474560000)].
Subsequently, by step S104, it is determined that the score value of " Rio Olympic Games closing " is (4/0.33) * [12*3600-
(1474581600-1474560000)]=261818.19；The score value of " G20 summits " is (2/0.17) * [24*3600-
(1474581600-1474560000)]=762352.94.
It can be seen that, although the number of visits of " Rio Olympic Games closing " is more, but as its amount of collection accounting is high, illustrates big
Amount user is browsed, and due to the grading of its information it is relatively low, it is easy to fail, therefore its final score value be less than the score value of " G20 summits ".
Finally, execution step S105, it is assumed that the score value ranking of " Rio Olympic Games closing " is 33；The score value of " G20 summits "
Ranking is 9, presets the information for pushing front 10, it is determined that pushes " G20 summits ", does not push " Rio Olympic Games closing ".
Based on same inventive concept, the embodiment of the present invention additionally provides the corresponding device of method in embodiment one, sees enforcement
Example two.
Embodiment two
A kind of device of pushed information is present embodiments provided, Fig. 2 is refer to, described device includes：
Acquisition module 201, for obtaining the establishment for browsing record and the first information of the first information in information aggregate
Duration；
First determining module 202, for browsing record according to described, determines number of visits and the collection of the first information
Amount accounting；Wherein, the amount of collection accounting is used to characterize accounting for for collection number of times of the first information in described information set
Than；
Second determining module 203, for according to the establishment duration, determining the life cycle weights of the first information；
The life cycle weights and the establishment duration inverse correlation；
Fraction determining module 204, for according to the number of visits, the amount of collection accounting and the Life Cycle option
Value, determines the score value of the first information；Wherein, the score value with the number of visits and the life cycle weights into just
Than；The score value is inversely proportional to the amount of collection accounting；
Pushing module 205, for based on the score value, determining fraction row of the first information in described information set
Name, determines whether to push the first information.
In the embodiment of the present application, the establishment duration of the first information is produced with the first information equal to current time stamp
The difference of timestamp when raw.
In the embodiment of the present application, first determining module 202 is additionally operable to：
Record is browsed according to described, determine the number of visits of the first information, the collection number of times of the first information and
Total collection number of times of full detail in described information set；
Using it is described collection number of times divided by it is described it is total collection number of times ratio as the amount of collection accounting.
In the embodiment of the present application, second determining module 203 is additionally operable to：
Graded according to the information of the default first information, determine the information time to live of the first information；Wherein,
Described information time to live is directly proportional to described information grading；
Using described information time to live with the difference for creating duration as the life cycle weights.
In the embodiment of the present application, the pushing module 205 is additionally operable to：
Order to the score value of full detail in described information set by numerical value from large to small carries out fraction ranking, obtains institute
State the fraction ranking of the first information；
When the fraction ranking of the first information is less than or equal to N, the first information is pushed, N is natural number；Or,
When the fraction ranking of the first information is less than or equal to the first ratio with the ratio of information content in described information set, push
The first information.
Due to the device introduced by the embodiment of the present invention two, it is the method institute of the information pushing for implementing the embodiment of the present invention one
Using device, so the method introduced based on the embodiment of the present invention one, the affiliated personnel in this area will appreciate that the device
Concrete structure and deformation, so will not be described here.The device adopted by the method for every embodiment of the present invention one belongs to this
The be intended to scope protected of invention.
The technical scheme provided in the embodiment of the present application, at least has the following technical effect that or advantage：
1st, the method and device that the embodiment of the present application is provided, in pushed information, by number of visits, amount of collection accounting and life
Life cycle weights as |input paramete, come in the preferential information pushed more than number of visits guarantee information focus degree it is same
When, further arrange and push the low information of amount of collection accounting, be hot information and clear not yet by most people institute with guarantee information
Look at, the probability for having read invalid information is pushed to reduce, further, arrange and push the high information of life cycle weights, ensureing
Information focus degree and while do not browsed ratio, it is ensured that the actual effect of information, it is larger to improve the effective of pushed information
Property.
2nd, the method and device that the embodiment of the present application is provided, determines described information by the information grading of presupposed information
Information time to live；And using information time to live and the difference of duration is created as the life cycle weights, so as to avoid pushing away
Send information creating duration to exceed the outdated information of information time to live, improve the ageing of pushed information, further improve and push away
Deliver letters the validity of breath.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can adopt complete hardware embodiment, complete software embodiment or with reference to the reality in terms of software and hardware
Apply the form of example.And, the present invention can be using the computer for wherein including computer usable program code at one or more
The computer program implemented in usable storage medium (including but not limited to magnetic disc store, CD-ROM, optical memory etc.) is produced
The form of product.
The present invention be with reference to method according to embodiments of the present invention, equipment (system), and computer program flow process
Figure and/or block diagram are describing.It should be understood that can be by computer program instructions flowchart and/or each stream in block diagram
The combination of journey and/or square frame and flow chart and/or flow process and/or square frame in block diagram.These computer programs can be provided
The processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced for reality by the instruction of computer or the computing device of other programmable data processing devices
The device of the function of specifying in present one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple square frames.
These computer program instructions may be alternatively stored in and can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory is produced to be included referring to
Make the manufacture of device, the command device realize in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or
The function of specifying in multiple square frames.
These computer program instructions can be also loaded in computer or other programmable data processing devices so that in meter
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented process, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow process of flow chart or multiple flow processs and/or block diagram one
The step of function of specifying in individual square frame or multiple square frames.
, but those skilled in the art once know basic creation although preferred embodiments of the present invention have been described
Property concept, then can make other change and modification to these embodiments.So, claims are intended to be construed to include excellent
Select embodiment and fall into the had altered of the scope of the invention and change.
Obviously, those skilled in the art can carry out various changes and modification without deviating from this to the embodiment of the present invention
The spirit and scope of bright embodiment.So, if these modifications of the embodiment of the present invention and modification belong to the claims in the present invention
And its within the scope of equivalent technologies, then the present invention is also intended to comprising these changes and modification.
Claims (10)
1. a kind of method of pushed information, it is characterised in that include：
Obtain the establishment duration for browsing record and the first information of the first information in information aggregate；
Record is browsed according to described, the number of visits and amount of collection accounting of the first information is determined；Wherein, the amount of collection is accounted for
Than being used to characterize the accounting of collection number of times of the first information in described information set；
According to the establishment duration, the life cycle weights of the first information are determined；The life cycle weights and the wound
Build duration inverse correlation；
According to the number of visits, the amount of collection accounting and the life cycle weights, the score value of the first information is determined；
Wherein, the score value is directly proportional to the number of visits and the life cycle weights；The score value is accounted for the amount of collection
Than being inversely proportional to；
Based on the score value, fraction ranking of the first information in described information set is determined, determine whether to push
The first information.
2. the method for claim 1, it is characterised in that the establishment duration of the first information be equal to current time stamp with
The difference of the timestamp when first information is produced.
3. the method for claim 1, it is characterised in that record is browsed described in the basis, the first information is determined
Number of visits and amount of collection accounting, including：
Record is browsed according to described, the number of visits of the first information, the collection number of times of the first information and described is determined
Total collection number of times of full detail in information aggregate；
Using it is described collection number of times divided by it is described it is total collection number of times ratio as the amount of collection accounting.
4. the method for claim 1, it is characterised in that according to the establishment duration, determine the life of the first information
Life cycle weights, including：
Graded according to the information of the default first information, determine the information time to live of the first information；Wherein, it is described
Information time to live is directly proportional to described information grading；
Using described information time to live with the difference for creating duration as the life cycle weights.
5. the method as described in claim 1-4 is arbitrary, it is characterised in that described based on the score value, determines first letter
Fraction ranking of the breath in described information set, determines whether that pushing the first information includes：
Order to the score value of full detail in described information set by numerical value from large to small carries out fraction ranking, obtains described the
The fraction ranking of one information；
When the fraction ranking of the first information is less than or equal to N, the first information is pushed, N is natural number；Or, work as institute
When the ratio of the fraction ranking and information content in described information set of stating the first information is less than or equal to the first ratio, push described
The first information.
6. a kind of device of pushed information, it is characterised in that include：
Acquisition module, for obtaining the establishment duration for browsing record and the first information of the first information in information aggregate；
First determining module, for browsing record according to described, determines the number of visits and amount of collection accounting of the first information；
Wherein, the amount of collection accounting is used for the accounting for characterizing collection number of times of the first information in described information set；
Second determining module, for according to the establishment duration, determining the life cycle weights of the first information；The life
Cycle weights and the establishment duration inverse correlation；
Fraction determining module, for according to the number of visits, the amount of collection accounting and the life cycle weights, determining institute
State the score value of the first information；Wherein, the score value is directly proportional to the number of visits and the life cycle weights；Described point
Value is inversely proportional to the amount of collection accounting；
Pushing module, for based on the score value, determining fraction ranking of the first information in described information set, so as to
Determine whether to push the first information.
7. device as claimed in claim 6, it is characterised in that the establishment duration of the first information be equal to current time stamp with
The difference of the timestamp when first information is produced.
8. device as claimed in claim 6, it is characterised in that first determining module is additionally operable to：
Record is browsed according to described, the number of visits of the first information, the collection number of times of the first information and described is determined
Total collection number of times of full detail in information aggregate；
Using it is described collection number of times divided by it is described it is total collection number of times ratio as the amount of collection accounting.
9. device as claimed in claim 6, it is characterised in that second determining module is additionally operable to：
Graded according to the information of the default first information, determine the information time to live of the first information；Wherein, it is described
Information time to live is directly proportional to described information grading；
Using described information time to live with the difference for creating duration as the life cycle weights.
10. the device as described in claim 6-9 is arbitrary, it is characterised in that the pushing module is additionally operable to：
Order to the score value of full detail in described information set by numerical value from large to small carries out fraction ranking, obtains described the
The fraction ranking of one information；
When the fraction ranking of the first information is less than or equal to N, the first information is pushed, N is natural number；Or, work as institute
When the ratio of the fraction ranking and information content in described information set of stating the first information is less than or equal to the first ratio, push described
The first information.
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| CN111031118A (en) * | 2019-12-02 | 2020-04-17 | Oppo（重庆）智能科技有限公司 | Information pushing method and device, electronic equipment and computer readable storage medium |
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Also Published As
| Publication number | Publication date |
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| CN106528724B (en) | 2019-09-10 |
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