CN106528570A - Recommendation method and device - Google Patents
Recommendation method and device Download PDFInfo
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- CN106528570A CN106528570A CN201510582279.3A CN201510582279A CN106528570A CN 106528570 A CN106528570 A CN 106528570A CN 201510582279 A CN201510582279 A CN 201510582279A CN 106528570 A CN106528570 A CN 106528570A
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- user
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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Abstract
The invention provides a recommendation method and a recommendation device. The method comprises the steps of: acquiring a potential demand of a user and a traveling route of the user; acquiring a target entity object which meets the potential demand of the user from an entity object within a designated range of the route; and recommending the target entity object to the user. According to the recommendation method and the recommendation device, in combination with the potential demand of the user and the traveling route of the user, the entity object is recommended to the user, and the pertinence and the accuracy for information recommendation are favorably improved.
Description
【Technical field】
A kind of the present invention relates to Internet technical field, more particularly to recommendation method and device.
【Background technology】
With the development of Internet technology, information recommendation technology is increasingly mature.Information recommendation is relied primarily on
In the Internet to information such as user's Recommendations, shop, resources, to help user expeditiously to excavate
The information of value.
In actual applications, increasing service provider recognizes the advantage of information recommendation, then frequency
Frequency recommends the information such as various preferential, promotion by the Internet to user.Existing information recommend be more from
The angle of service provider is set out, and seldom considers the practical situation of user, such as user whether have the time or
Person whether conveniently go to it is recommended where, cause the specific aim of information recommendation and accuracy poor.
【The content of the invention】
The many aspects of the present invention provide a kind of recommendation method and device, to improve being directed to for information recommendation
Property and accuracy.
A kind of an aspect of of the present present invention, there is provided recommendation method, including：
The route that the potential demand and the user for obtaining user is advanced；
From in the entity object in the route specified range, acquisition meets the potential demand of the user
Target entity object；
Recommend the target entity object to the user.
As a further improvement on the present invention, the potential demand for obtaining user, including：
Search daily record in user's set period is excavated, to obtain the potential need of the user
Ask.
As a further improvement on the present invention, it is described to obtain the route that the user advances, including：
According to the history positioning/navigation data of the user, the route of the daily traveling of the user is obtained；With
/ or
According to the current positioning/navigation data of the user, the route that the user is traveling at is obtained.
As a further improvement on the present invention, it is described to recommend the target entity object, bag to the user
Include：
On positioning/navigation interface, the target entity object is marked, to recommend to the user
The target entity object.
As a further improvement on the present invention, the entity object from the route specified range
In, acquisition meets the target entity object of the potential demand of the user, including：
According to the potential demand of the user, requirement express word is determined；
According to the requirement express word, in the description letter of the entity object in the route specified range
Matched in breath, to obtain at least one entity object that the requirement express word matches as described
Target entity object.
A kind of another aspect of the present invention, there is provided recommendation apparatus, including：
Data obtaining module, the route that the potential demand and the user for obtaining user is advanced；
Object acquisition module, for from the entity object in the route specified range, acquisition meets
The target entity object of the potential demand of the user；
Recommending module, for recommending the target entity object to the user.
As a further improvement on the present invention, described information acquisition module specifically for：
Search daily record in user's set period is excavated, to obtain the potential need of the user
Ask.
As a further improvement on the present invention, described information acquisition module specifically for：
According to the history positioning/navigation data of the user, the route of the daily traveling of the user is obtained；With
/ or
According to the current positioning/navigation data of the user, the route that the user is traveling at is obtained.
As a further improvement on the present invention, the recommending module specifically for：
On positioning/navigation interface, the target entity object is marked, to recommend to the user
The target entity object.
As a further improvement on the present invention, the object acquisition module specifically for：
According to the potential demand of the user, requirement express word is determined；
According to the requirement express word, in the description letter of the entity object in the route specified range
Matched in breath, to obtain at least one entity object that the requirement express word matches as described
Target entity object.
In the present invention, potential demand and the route of user's traveling according to user, recommends to meet to user
Entity object in the specified range of user's potential demand and the route advanced in user, on the one hand based on use
The potential demand at family is recommended, and recommends the probability of entity interested object higher to user, the opposing party
User oriented recommends the entity object in the specified range of its route advanced, and is easy to user to go to/obtain institute
The entity object of recommendation, the specific aim of information recommendation and accuracy it is higher.
【Description of the drawings】
For the technical scheme being illustrated more clearly that in the embodiment of the present invention, below will be to embodiment or existing
Accompanying drawing to be used needed for technology description is briefly described, it should be apparent that, in describing below
Accompanying drawing is some embodiments of the present invention, for those of ordinary skill in the art, is not paying creation
Property it is laborious on the premise of, can be obtaining other accompanying drawings according to these accompanying drawings.
Fig. 1 provides the schematic flow sheet of recommendation method for one embodiment of the invention；
The interface schematic diagram of the recommendation target entity object that Fig. 2 is provided for one embodiment of the invention；
The structural representation of the recommendation apparatus that Fig. 3 is provided for one embodiment of the invention.
【Specific embodiment】
For making purpose, technical scheme and the advantage of the embodiment of the present invention clearer, below in conjunction with this
Accompanying drawing in bright embodiment, is clearly and completely described to the technical scheme in the embodiment of the present invention,
Obviously, described embodiment is a part of embodiment of the invention, rather than the embodiment of whole.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained under the premise of creative work is not made
The every other embodiment for obtaining, belongs to the scope of protection of the invention.
The schematic flow sheet of the recommendation method that Fig. 1 is provided for one embodiment of the invention.As shown in figure 1, should
Method includes：
101st, the route that the potential demand and user for obtaining user is advanced.
102nd, from the entity object in above-mentioned route specified range, acquisition meets the potential of user
The target entity object of demand.
103rd, recommend target entity object to user.
The present embodiment provides a kind of recommendation method, and cardinal principle is：With reference to the potential demand and use of user
The route that family is advanced, the entity object in the specified range of the route for recommending to advance positioned at user to user,
To improve specific aim and the accuracy of information recommendation, the transformation benefit that recommendation information brings is improved.
Specifically, recommendation apparatus obtain the route that the potential demand of user and user advance；It is determined that being located at
Entity object in the specified range of the route that user advances, in the entity object determined by, obtains symbol
The entity object of potential demand at family is shared as target entity object, recommends target entity object to user.
Wherein, the mode of the potential demand of above-mentioned acquisition user can be：When recommendation apparatus are specified to user
Search daily record in section is excavated, to obtain the potential demand of user.Specifically, recommendation apparatus can be with
The search daily record in user's set period is obtained, for example, can be obtained user by search engine and specified
Search daily record in period；Then, the search daily record in user's set period is excavated, to obtain
The potential demand of user.
Optionally, to the method excavated by search daily record can be：From search daily record, user is extracted
Search word (query), according to the search frequency of the search word for being extracted and search time etc., to search
Word is ranked up, and according to the most forward N number of search word that sorts, determines the potential demand of user, and N is certainly
So count.
Optionally, to the mode excavated by search daily record can be：From search daily record, user is obtained
The page of click, according to number of clicks and the time of the page, determines user's page more interested, right
The title and/or text of user's page interested carries out cutting word process, determines the user according to cutting word result
Potential demand.
Optionally, to the mode excavated by search daily record can be：Extract user's from search daily record
Search word, and the page of user's click is obtained, with reference to the search word and the page of user's click of user, come
Determine the potential demand of user.
For example, know that user frequently searches for restaurant, cuisines etc. in the recent period according to the search word of user, can be true
Determining user may need in the recent period to have a dinner party with friend or household etc..Again for example, except the search word according to user
Know user frequently search for restaurant, outside cuisines, according to the search word of the user and user page interested
Know that user frequently searches for market, the price for checking each big apparel brand and activity etc., it may be determined that user
In addition to having a dinner party with friend or household etc., shopping may be also needed to.
The present embodiment is not limited to the length of above-mentioned set period, for example, can be apart from current time one
Hour, one day, two days, a week, fortnight, one month or even longer time.
It is determined that after the potential demand of user, it may be considered that carry out information recommendation to user, to meet user
Demand.But, only according to user potential demand to user's recommendation information, its information recommended has
Possibly user is not easy to what is gone to or obtain, and the specific aim of information and accuracy are poor, recommendation information
Conversion ratio is relatively low.For example, usual user goes to work on weekdays, user's company position in A points, user's
Family in B points, if may be to user's recommended distance A point and B points relatively according only to the demand of user
Remote restaurant or market, the specific aim of recommendation information and accuracy it is poor, do not account for user distance timely
Between the problems such as, as user does not have the time or because distance problem can not go to the restaurant or market of recommendation, lead
Cause the conversion ratio of recommendation information relatively low.Prior art there is also the side for carrying out information recommendation based on customer location
Case, but if user position does not meet the object of user's request, the information recommendation mode will not
It is adapted to again.
In the present embodiment, recommendation apparatus obtain user advance route, with user advance route be according to
According to, meet the entity object of the potential demand of user to user's recommendation, user's request not only can be met,
And the entity object recommended, near the route that user advances, such user is if really having demand
Will not be limited by the factor such as time or distance, can be gone to or be obtained recommended entity object by the way,
Be conducive to improving the transformation benefit that recommendation information brings.
Above-mentioned route can include：The route of the daily traveling of user, and/or, the route that user is traveling at.
Specifically, recommendation apparatus can obtain the daily traveling of user according to the history of user positioning/navigation data
Route, for example, can obtain one or several most route of number of times as the route of the daily traveling of user,
Can for example be the route from the home to company, from the home to the route etc. of child place school.Recommendation apparatus can
According to the current positioning/navigation data of user, to obtain the route that user is traveling at.Wherein, Yong Huzheng
Can be the route that the route of the daily traveling of user, or user advance temporarily in the route advanced.
Wherein, recommendation apparatus can obtain going through for user from the various applications with positioning/navigation feature
History positioning/navigation data or current positioning/navigation data.For example, recommendation apparatus can be from various maps
Using, navigation application or call a taxi using etc. in obtain the history positioning/navigation data of user or current positioning
/ navigation data, and then determine the route that the user advances.
In an optional embodiment, the above-mentioned entity pair from the route specified range that user advances
As in, acquisition meets the embodiment of the target entity object of the potential demand of user and includes：According to user
Potential demand, determine requirement express word；Word is expressed according to demand, positioned at above-mentioned route specified range
Matched in the description information of interior entity object, to obtain at least the one of requirement express word degree of matching
Individual entity object is used as target entity object.
Specifically, recommendation apparatus can be determined to express the potential demand according to the potential demand of user
Requirement express word.It is more that such as user searches for chaffy dish, spicy hot chafing dish recently, then can determine that user can
Blocked shot can be wanted, can using chaffy dish or spicy hot chafing dish as user requirement express word.Again for example, user
The bank of search recently, cash dispenser etc. are more, then can determine that user may need to withdraw cash, can be by bank
Or cash dispenser etc. is used as the requirement express word of user.Afterwards, recommendation apparatus determine the road advanced positioned at user
Entity object in the specified range of line, the entity object in the specified range can be to the route
Entity object of the vertical dimension in the specified range, the specified range can be 50 meters, 100
Rice, 200 meters, 500 meters etc..The entity object can be various markets, cinema, bus stop,
Subway station, newsstand etc..Afterwards, the description information of these entity objects, the description information bag are obtained
Include the title of entity object, position, preferential activity, evaluate etc..Recommendation apparatus are by the requirement express of user
Word is matched in the description information of these entity objects, obtain with the requirement express word match to
A few entity object is used as target entity object.For example, the matching degree with requirement express word can be obtained
The one or several entity objects of highest are used as target entity object.
Based on above-mentioned, recommendation apparatus can be on positioning/navigation interface, to the target for needing to user to recommend
Object entity is marked, to carry out recommending target entity object to user.It is a kind of to target entity object
The mode being marked is as shown in Figure 2.In fig. 2, ten street of Shangdi can be the road of the daily traveling of user
The route that line or user are traveling at, accordingly, " you " will withdraw cash " recently and can go to look at " is pointed to
" Bank of China ", " China Merchants Bank " that " you " will withdraw cash " recently and can go to look at " is pointed to
And " you will want blocked shot go to look at recently " " obediently son chaffy dish " pointed to etc. be it is described
Target entity object.
As shown in Fig. 2 the target entity object for recommending user is located at route that user advances nearby and very
The possibly entity object of user's request, the specific aim of recommendation information and accuracy it is stronger, user can be very
These entity objects are easily gone to, is conducive to improving the transformation benefit that recommendation information brings, is used meeting
While the demand of family, the purpose recommended to entity object has also been reached.
It should be noted that for aforesaid each method embodiment, in order to be briefly described, therefore by its all table
State as a series of combination of actions, but those skilled in the art should know, the present invention is not by being retouched
The restriction of the sequence of movement stated, because according to the present invention, some steps can be using other orders or same
Shi Jinhang.Secondly, those skilled in the art should also know, embodiment described in this description belongs to
In necessary to preferred embodiment, involved action and the module not necessarily present invention.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have in certain embodiment
The part of detailed description, may refer to the associated description of other embodiment.
The structural representation of the recommendation apparatus that Fig. 3 is provided for one embodiment of the invention.As shown in figure 3, should
Device includes：Data obtaining module 31, object acquisition module 32 and recommending module 33.
Data obtaining module 31, the route that the potential demand and user for obtaining user is advanced.
Object acquisition module 32, for from the route specified range that data obtaining module 31 is obtained
In entity object, acquisition meets the target entity object of the potential demand of the user of the acquisition of data obtaining module 31.
Recommending module 33, for the target entity object obtained to user's recommended acquisition module 32.
In an optional embodiment, data obtaining module 31 has when the potential demand of user is obtained
Body is used for：Search daily record in user's set period is excavated, to obtain the potential demand of user.
In an optional embodiment, data obtaining module 31 has when the route that user advances is obtained
Body is used for：According to the history positioning/navigation data of user, the route of the daily traveling of user is obtained；And/or,
According to the current positioning/navigation data of user, the route that user is traveling at is obtained.
In an optional embodiment, recommending module 33 specifically for：It is on positioning/navigation interface, right
Target entity object is marked, to recommend target entity object to user.
In an optional embodiment, object acquisition module 32 specifically for：
According to the potential demand of user, requirement express word is determined；
Word is expressed according to demand, is carried out in the description information of the entity object in route specified range
Matching, to obtain at least one entity object that requirement express word matches as target entity object.
The recommendation apparatus of the present embodiment can be realized as the corresponding client of each entity object, be responsible for
Family recommended entity object.Or, the recommendation apparatus of the present embodiment can also be used as in positioning/navigation application
Implement of Function Module, realizes the combination of positioning/navigation and recommendation, with the route advanced according to user to user
Recommendation meets user's request and the entity object near the route that user advances.Or, the present embodiment
Recommendation apparatus be also used as the Implement of Function Module in search engine, realize the combination of search and recommendation.
The recommendation apparatus that the present embodiment is provided, according to the route that the potential demand of user and user advance, to
User recommends the entity object in the specified range of the route for meeting user's potential demand and advancing in user,
On the one hand recommended based on the potential demand of user, recommended the probability of entity interested object to user
Higher, the opposing party's user oriented recommends the entity object in the specified range of its route advanced, and is easy to use
Recommended entity object is gone to/is obtained at family, and the specific aim of information recommendation and accuracy are higher.
Those skilled in the art can be understood that, for convenience and simplicity of description, above-mentioned to retouch
The specific work process of the system, apparatus, and unit stated, may be referred to the correspondence in preceding method embodiment
Process, will not be described here.
In several embodiments provided by the present invention, it should be understood that disclosed system, device and
Method, can be realized by another way.For example, device embodiment described above is only to show
Meaning property, for example, the division of the unit, only a kind of division of logic function can when actually realizing
To there is other dividing mode, such as multiple units or component can with reference to or be desirably integrated into another
System, or some features can ignore, or do not perform.It is another, it is shown or discussed each other
Coupling or direct-coupling or communication connection can be INDIRECT COUPLING by some interfaces, device or unit
Or communication connection, can be electrical, mechanical or other forms.
The unit as separating component explanation can be or may not be physically separate, work
For the part that unit shows can be or may not be physical location, you can be local to be located at one,
Or can also be distributed on multiple NEs.Can select according to the actual needs part therein or
Person's whole unit is realizing the purpose of this embodiment scheme.
In addition, each functional unit in each embodiment of the invention can be integrated in a processing unit
In, or unit be individually physically present, it is also possible to two or more units are integrated in one
In individual unit.Above-mentioned integrated unit both can be realized in the form of hardware, it would however also be possible to employ hardware adds
The form of SFU software functional unit is realized.
The above-mentioned integrated unit realized in the form of SFU software functional unit, can be stored in a computer
In read/write memory medium.Above-mentioned SFU software functional unit is stored in a storage medium, including some fingers
Order is used so that a computer equipment (can be personal computer, server, or network equipment etc.)
Or processor (processor) performs the part steps of each embodiment methods described of the invention.And it is aforementioned
Storage medium include：USB flash disk, portable hard drive, read only memory (Read-Only Memory, ROM),
Random access memory (Random Access Memory, RAM), magnetic disc or CD etc. are various
Can be with the medium of store program codes.
Finally it should be noted that：Above example only illustrating technical scheme, rather than to which
Limit；Although being described in detail to the present invention with reference to the foregoing embodiments, the ordinary skill of this area
Personnel should be understood：Which still can be modified to the technical scheme described in foregoing embodiments, or
Person carries out equivalent to which part technical characteristic；And these modifications or replacement, do not make corresponding skill
The essence of art scheme departs from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (10)
1. a kind of recommendation method, it is characterised in that include：
The route that the potential demand and the user for obtaining user is advanced；
From in the entity object in the route specified range, acquisition meets the potential demand of the user
Target entity object；
Recommend the target entity object to the user.
2. method according to claim 1, it is characterised in that the potential demand of the acquisition user,
Including：
Search daily record in user's set period is excavated, to obtain the potential demand of the user.
3. method according to claim 1, it is characterised in that the road that the acquisition user advances
Line, including：
According to the history positioning/navigation data of the user, the route of the daily traveling of the user is obtained；And/or
According to the current positioning/navigation data of the user, the route that the user is traveling at is obtained.
4. method according to claim 1, it is characterised in that described to recommend the mesh to the user
Mark entity object, including：
On positioning/navigation interface, the target entity object is marked, to recommend institute to the user
State target entity object.
5. the method according to any one of claim 1-4, it is characterised in that described from positioned at the road
In entity object in line specified range, acquisition meets the target entity object of the potential demand of the user,
Including：
According to the potential demand of the user, requirement express word is determined；
According to the requirement express word, in the description information of the entity object in the route specified range
In matched, to obtain at least one entity object that the requirement express word matches as the target
Entity object.
6. a kind of recommendation apparatus, it is characterised in that include：
Data obtaining module, the route that the potential demand and the user for obtaining user is advanced；
Object acquisition module, for from the entity object in the route specified range, acquisition meets
The target entity object of the potential demand of the user；
Recommending module, for recommending the target entity object to the user.
7. device according to claim 6, it is characterised in that described information acquisition module specifically for：
Search daily record in user's set period is excavated, to obtain the potential demand of the user.
8. device according to claim 6, it is characterised in that described information acquisition module specifically for：
According to the history positioning/navigation data of the user, the route of the daily traveling of the user is obtained；And/or
According to the current positioning/navigation data of the user, the route that the user is traveling at is obtained.
9. device according to claim 8, it is characterised in that the recommending module specifically for：
On positioning/navigation interface, the target entity object is marked, to recommend institute to the user
State target entity object.
10. the device according to any one of claim 6-9, it is characterised in that the object acquisition mould
Block specifically for：
According to the potential demand of the user, requirement express word is determined；
According to the requirement express word, in the description information of the entity object in the route specified range
In matched, to obtain at least one entity object that the requirement express word matches as the target
Entity object.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510582279.3A CN106528570A (en) | 2015-09-14 | 2015-09-14 | Recommendation method and device |
| PCT/CN2015/093570 WO2017045256A1 (en) | 2015-09-14 | 2015-11-02 | Recommendation method, apparatus and device, and nonvolatile computer storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510582279.3A CN106528570A (en) | 2015-09-14 | 2015-09-14 | Recommendation method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106528570A true CN106528570A (en) | 2017-03-22 |
Family
ID=58288065
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510582279.3A Pending CN106528570A (en) | 2015-09-14 | 2015-09-14 | Recommendation method and device |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN106528570A (en) |
| WO (1) | WO2017045256A1 (en) |
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| CN107566489A (en) * | 2017-09-01 | 2018-01-09 | 深圳市华腾物联科技有限公司 | A kind of intelligent recommendation method and apparatus of information |
| CN108848463A (en) * | 2018-06-29 | 2018-11-20 | 百度在线网络技术（北京）有限公司 | Commute route determination method and apparatus |
| CN110335077A (en) * | 2019-07-02 | 2019-10-15 | 上海三菱电梯有限公司 | Merchant recommendation method and device |
| CN112579906A (en) * | 2020-12-25 | 2021-03-30 | 深圳市元征科技股份有限公司 | Object recommendation method, device, equipment and storage medium |
| CN113849741A (en) * | 2021-09-29 | 2021-12-28 | 北京百度网讯科技有限公司 | Content recommendation method, device, equipment and storage medium |
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| WO2017045256A1 (en) | 2017-03-23 |
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