CN106503917A - The method for building up and reponse system of product appearance and awareness character relational model - Google Patents

The method for building up and reponse system of product appearance and awareness character relational model Download PDF

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CN106503917A
CN106503917A CN201610971240.5A CN201610971240A CN106503917A CN 106503917 A CN106503917 A CN 106503917A CN 201610971240 A CN201610971240 A CN 201610971240A CN 106503917 A CN106503917 A CN 106503917A
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product
awareness character
appearance
awareness
character
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柴春雷
李丹
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Zhejiang University ZJU
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    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/0203Market surveys; Market polls

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Abstract

The invention discloses the method for building up of product appearance and awareness character relational model, comprises the following steps:(1) product appearance form is deconstructed, obtains the property value that each attribute after product appearance is decomposed is different from, digital coding is carried out to attribute and property value;(2) sample data of the awareness character of sample product outward appearance is obtained, awareness character is sorted out and is processed, extract typical awareness character and each score of the sample product outward appearance on typical awareness character of product appearance;(3) the typical awareness character data of the attribute of each sample product outward appearance and the digital coding combination product outward appearance of property value are set up the relational model of product appearance and compound awareness character;The invention also discloses including the reponse system of the product of the relational model;The present invention can just give the guidance of designer's design direction at the design initial stage, and can provide corresponding design inspiration according to product design demand, improve the design efficiency of designer.

Description

The method for building up and reponse system of product appearance and awareness character relational model
Technical field
The present invention relates to product design technology field, more particularly to the foundation side of product appearance and awareness character relational model Method and reponse system.
Background technology
Research shows that different crowd is had differences to the perceptual recognition of product, in the case of without survey of demands, if Often there is certain deviation to the understanding of product in meter teacher and user.Additionally, user is fuzzy, compound to the perceptual recognition of product 's.Therefore, the mapping between product-forming and user perceive is often inaccurate, causes product accurately attract target to use Family.
Researchers often used the conversion and mapping between accomplished in many ways kansei image and elements of product design in the past, Such as neutral net, fuzzy set, genetic algorithm etc., but which typically defines distribution of the product in single perceptual dimension respectively, Rather than compound kansei image as space integrally setting up system.During perception prediction, and to product in list Perceptual value in one perceptual dimension is predicted respectively.The perceptual semantic system that this mode is constructed have ignored user's perception Globality, the monoid to product in sensible space do not carry out deep excavation and visual presentation yet.Additionally, in the past this Class research lacks effective data processing system, and the process that system is set up expends the time, and be as a result difficult to convincing, so I Need a system that can process insufficient, fuzzy initial data, reducing modeling load has system simultaneously again Effect and accurate.
It is seen that, user is not only related to product-forming to the perceptual knowledge of product, also with product colour, material etc. closely Related.Therefore, when product perception semantic system is set up, the modelling element of product will not only be paid close attention to, in addition it is also necessary to pay close attention to product color Characteristic in color, material.Therefore, how the sensible space formed by the different dimensions such as product-forming, color, material to be carried Conclusion is taken, setting up compound awareness character system becomes particularly significant.
User feeling demand is combined with product design, only product design does not provide data support, additionally it is possible to help produce Product are just made prediction to the possible emotional experience of user in the design phase and are assessed, and increase successfully several after product enters into market Rate, reduces the operating cost of product, improves the efficiency of design work.
Content of the invention
The invention provides the method for building up of product appearance and awareness character relational model, sets up product appearance and user's heart Accurate mapping between reason, improves the design efficiency of designer and the emotion of design.
Product appearance and the method for building up of awareness character relational model, comprise the following steps:
(1) product appearance form is deconstructed, is obtained the property value that each attribute after product appearance is decomposed is different from, Digital coding is carried out to attribute and property value;And obtain product appearance attribute and disassemble matrix;
(2) sample data of the awareness character of sample product outward appearance is obtained, awareness character is sorted out and is processed, extracted The typical awareness character of product appearance and each score of the sample product outward appearance on typical awareness character;The score be by The quantization of the tendency on the typical awareness character.
(3) the sample product outward appearance of step (2) is deconstructed according to step (1), is obtained each sample product outward appearance Attribute and the digital coding of property value, the typical awareness character of the product appearance obtained in conjunction with step (2) and each sample are produced Score of the product outward appearance on typical awareness character sets up the relational model of product appearance and compound awareness character.
Step (1) detailed process is as follows:
1-1, acquisition product appearance combination.Collection specific products outward appearance picture, collection source include network selling platform, Product official website, product magazine, outdoor products advertisement etc., obtain product appearance data.
1-2, product is sorted out according to product appearance data, and the allusion quotation of various product is chosen using clustering method Type outward appearance, obtains typical products outward appearance.
1-3, finally destructing appearance attribute.The method for taking form in morphological analysis to break up, product appearance form is entered Row destructing, obtains the property value that each attribute after product appearance is decomposed is different from.It is simultaneously introduced the spies such as product color, material Property, extract its property value in this dvielement.Destructing attribute and property value are carried out digital coding, product appearance attribute is obtained Disassemble matrix.
In order to improve the accuracy of model, while simplified model, it is preferred that in step (2), awareness character is sorted out With comprising the following steps that for processing:
2-1, the similarity degree according to sample data, sort out to product awareness character, and preliminary extraction is primary perceptual special Levy;The gatherer process of sample data is:The awareness character of product is selected in collection, and collection source includes user's interview, network selling Platform, product official website, product magazine, outdoor products advertisement etc..
2-2, to the compound semantic feature matrix of the primary awareness character construction of the sample product outward appearance of step 2-1, using language Adopted difference scale assesses tendency of the product appearance in different awareness character dimensions, obtains product obtaining on primary awareness character Point;
The score of 2-3, the sample product outward appearance obtained by step 2-2 on primary awareness character carries out factorial analysis, carries Take typical awareness character and each score of the sample product outward appearance on typical awareness character.
Preferably, in step (3), opening relationships model adopts Multielement statistical analysis method, support vector regression method.
Opening relationships model can adopt multiple destructing methods, such as classical parametric statistics or neutral net etc., but this Bright when setting up preferably using the method for support vector regression.Its main reason is that support vector regression small sample, non-linear, There is advantage in the pattern-recognition of high dimension data, while the problem of local minimum can be overcome, generalization ability is preferable.It is preferred that , in step (3), opening relationships model adopts support vector regression method, comprises the following steps that:
3-1, the typical awareness character of the sample product outward appearance obtained according to step (2) and each sample product outward appearance exist Score on typical awareness character, sets up awareness character matrix;
3-2, sample product outward appearance is randomly divided into test set and training set;
3-3, by support vector regression, using training set in sample product outward appearance digital coding and its corresponding allusion quotation Type awareness character builds composite model;
3-4, the digital coding using the sample product outward appearance in test set and its corresponding typical awareness character checking step The accuracy of the composite model that rapid 3-3 is obtained, obtains the relational model of final product appearance and compound awareness character.
In order to improve the accuracy of model, in step (1), the product appearance form at least includes:Structure composition, color And material.
Present invention also offers product appearance and awareness character reponse system, including above-mentioned product appearance and compound perception The relational model of feature.
In order to improve the practicality of the present invention, it is preferred that product appearance and awareness character reponse system also include:
Awareness character feedback unit, for importing product appearance and compound perception spy by the attribute of product appearance and property value The relational model that levies, exports the typical awareness character score of the product appearance;
Product appearance attribute feedback unit, for typical awareness character to be imported the pass of product appearance and compound awareness character It is model, the attribute and its property value of output products outward appearance.
In order to further improve the practicality of the present invention, product appearance and awareness character reponse system also include:
Product figure deconstruction unit, by attribute and property value that product graphics decomposition is product appearance.
The method that the decomposition method or software of product figure destructing module can be broken up using form in morphological analysis, The morphological feature of product is quantified, the various pieces of composition product appearance is concluded and numbered, morphological feature set X={ X1, X2 ..., Xi } can be expressed as.
Beneficial effects of the present invention:
The method of the present invention set up product appearance and awareness character relational model and with the anti-of the relational model Feedback system, connects corresponding with user psychology demand for product appearance, by analyzing to product appearance, just gives at the design initial stage and sets The guidance of meter teacher's design direction, and corresponding design inspiration can be provided according to product design demand, improve the design of designer Efficiency.
The method of the present invention set up product appearance and awareness character relational model and with the anti-of the relational model Feedback system, only product design does not provide data support, additionally it is possible to help product in the design phase just to the possible emotion of user Experience is made prediction and is assessed, and increases successful probability after product enters into market, reduces the operating cost of product, improves design work The efficiency of work.
Description of the drawings
Fig. 1 is the wire frame flow chart of the method for building up of the product appearance of the present invention and awareness character relational model.
Specific embodiment
As shown in figure 1, the method for building up of the product appearance of the present embodiment and awareness character relational model, including following step Suddenly:
(1) product appearance form is deconstructed, is obtained the property value that each attribute after product appearance is decomposed is different from, Digital coding is carried out to attribute and property value;Obtain product appearance attribute and disassemble matrix;Detailed process is as follows:
From the electric kettle picture that each website, magazine etc. collect 324 different manufacturers and pattern.Sieved by expert Choosing, the profile excessively eccentric or form hot-water bottle that excessively complexity is difficult to conclude is removed, while simplifying style excessively thunder Same picture, obtains 54 kinds of electric kettle patterns.
Morphological analysis are carried out to the outward appearance of all products respectively, each attribute after product appearance is decomposed is obtained corresponding to which Property value.The characteristics such as product color, material are simultaneously introduced, its property value in this dvielement is extracted.Will destructing attribute with Property value carries out digital coding, obtains product appearance attribute and disassembles matrix.As, as a example by electric kettle, disassembled matrix such as following table:
(2) sample data of the awareness character of sample product outward appearance is obtained, awareness character is sorted out and is processed, extracted The typical awareness character of product appearance and each score of the sample product outward appearance on typical awareness character;Concrete steps are such as Under:
Similar to the acquisition of product appearance combinations of attributes in step (1), by network selling platform, product official website, product The adjective with regard to electric kettle form is collected in magazine, outdoor products advertisement etc. as far as possible, after screening and cluster, tentatively obtains 12 The primary experiential word pair of group:Health-harmful, unique-common, streamline-geometry, pure and fresh-dull, letter About-complicated, modern-classic, hale and hearty-soft, make widely known-containing, easy-to-use-difficult, professional - sparetime, innervation-static state, exquisiteness-coarse.
Using semantic difference scale collecting sample in 12 primary semantic scores of the experiential word on.Carry out factorial analysis (12 words being integrated according to score), summarizes extraction common factor and obtains typical experiential word pair:Low-grade-high-grade, stiff - active, streamline-geometry.
(3) the sample product outward appearance of step (2) is deconstructed according to step (1), is obtained each sample product outward appearance Attribute and the digital coding of property value, the typical awareness character of the product appearance obtained in conjunction with step (2) and each sample are produced Score of the product outward appearance on typical awareness character sets up the relational model of product appearance and compound awareness character, and concrete steps are such as Under:
To 54 electric kettle sample images of initial screening in " low-grade-high-grade ", " stiff-active ", " stream Line-geometry " 3 experiential words are to above carrying out semantic difference assessment.39 samples are selected as training set, 15 sample conducts Test set., used as independent variable, three experiential words are to carrying out machine learning as dependent variable for property value using sample fractionation.
SVR model parameters are adjusted in test process, ideal model is obtained, and model is surveyed with 15 samples of test set Examination.As shown in the table, the root-mean-square error (RMSE) of test set is 0.004,0.008,0.003, extremely close to 0;Square with Coefficient (R2) is 0.946,0.931,0.936, is in close proximity to 1.The model evaluation result explanation test shows that system is created as Work(, shows the better performances of the SVMs semantic knowledge model set up by experimental basis perception semantic data, can use To in the middle of the semantic classification prediction of the perception of actual product.
In the embodiment of the present application, unit can be integrated in one, it is also possible to be deployed separately, and system can be used for specific On the awareness character system construction of product, it is also possible to create the awareness character system of multi-product by the upgrading of feature database.Each Unit can be distributed in the system of embodiment according to embodiment description, it is also possible to carried out respective change and be disposed other than the application In one or more systems of embodiment.
Those skilled in the art should be understood that the embodiment of the present application can be provided becomes system, method or corresponding program Product.
The each unit of the embodiment of the present application or each flow process can be realized with general computing device, additionally, the application reality Apply each unit of example alternatively, they can be realized with the executable program code of computing device, such that it is able to deposit them Storage is executed by computing device in the storage device, or they is fabricated to each integrated circuit modules respectively, or by it In multiple modules or step be fabricated to single integrated circuit module to realize.Therefore, the embodiment of the present application is not restricted to appoint What specific hardware and software is combined.
Disclosed above is only specific embodiment of the invention, but the present invention is not limited to this, the technology of this area Personnel the present invention can be carried out various change and modification without departing from the spirit and scope of the present invention.Obviously these changes and change Type all should belong in the protection domain protection of application claims.

Claims (7)

1. the method for building up of product appearance and awareness character relational model, it is characterised in that comprise the following steps:
(1) product appearance form is deconstructed, is obtained the property value that each attribute after product appearance is decomposed is different from, to category Property with property value carry out digital coding;
(2) sample data of the awareness character of sample product outward appearance is obtained, awareness character is sorted out and is processed, extract product The typical awareness character of outward appearance and each score of the sample product outward appearance on typical awareness character;
(3) the sample product outward appearance of step (2) is deconstructed according to step (1), is obtained the attribute of each sample product outward appearance With the digital coding of property value, outside the typical awareness character and each sample product of the product appearance obtained in conjunction with step (2) See the relational model that the score on typical awareness character sets up product appearance and compound awareness character.
2. the method for building up of product appearance as claimed in claim 1 and awareness character relational model, it is characterised in that step (2), in, that awareness character sorted out and is processed comprises the following steps that:
2-1, the similarity degree according to sample data, sort out to product awareness character, extract primary awareness character;
2-2, to the compound semantic feature matrix of the primary awareness character construction of the sample product outward appearance of step 2-1, poor using semanteme Tendency of the product appearance in different awareness character dimensions assessed by different scale, obtains score of the product on primary awareness character;
The score of 2-3, the sample product outward appearance obtained by step 2-2 on primary awareness character carries out factorial analysis, extracts allusion quotation Type awareness character and each score of the sample product outward appearance on typical awareness character.
3. the method for building up of product appearance as claimed in claim 1 and awareness character relational model, it is characterised in that step (3), in, opening relationships model adopts multi-variate statistical analysis, support vector regression method.
4. the method for building up of product appearance as claimed in claim 1 and awareness character relational model, it is characterised in that step (3), in, opening relationships model adopts support vector regression method, comprises the following steps that:
3-1, the typical awareness character of the sample product outward appearance obtained according to step (2) and each sample product outward appearance are in typical case Score on awareness character, sets up awareness character matrix;
3-2, sample product outward appearance is randomly divided into test set and training set;
3-3, by support vector regression, using training set in sample product outward appearance digital coding and its corresponding typical case's sense Property feature construction composite model;
3-4, the digital coding using the sample product outward appearance in test set and its corresponding typical awareness character verification step 3-3 The accuracy of the composite model for obtaining, obtains the relational model of final product appearance and compound awareness character.
5. the method for building up of product appearance as claimed in claim 1 and awareness character relational model, it is characterised in that step (1), in, the product appearance form at least includes:Structure composition, color and material.
6. a kind of product appearance and awareness character reponse system, it is characterised in that include that such as the arbitrary right of Claims 1 to 5 will The product appearance that asks and the relational model of compound awareness character.
7. product appearance as claimed in claim 6 and awareness character reponse system, it is characterised in that also include:
Awareness character feedback unit, for importing product appearance and compound awareness character by the attribute of product appearance and property value Relational model, exports the typical awareness character score of the product appearance;
Product appearance attribute feedback unit, for typical awareness character to be imported the relation mould of product appearance and compound awareness character Type, the attribute and its property value of output products outward appearance.
CN201610971240.5A 2016-10-31 2016-10-31 The method for building up and reponse system of product appearance and awareness character relational model Pending CN106503917A (en)

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Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107680437A (en) * 2017-10-18 2018-02-09 商丘师范学院 A kind of demo system for Layout Design teaching
CN108470306A (en) * 2018-03-23 2018-08-31 汕头大学 A method of predict client to product feature preference based on sales data
CN108681591A (en) * 2018-05-15 2018-10-19 东华大学 A kind of color textile fabric is based on Affective Evaluation and product library matching process
CN109948278A (en) * 2019-03-29 2019-06-28 山东建筑大学 Building Design aesthetic measure appraisal procedure and system based on width study
CN109993556A (en) * 2017-12-30 2019-07-09 中国移动通信集团湖北有限公司 User behavior analysis method, apparatus calculates equipment and storage medium
CN110852329A (en) * 2019-10-21 2020-02-28 南京航空航天大学 Method for defining product appearance attribute
CN112016608A (en) * 2020-08-21 2020-12-01 四川大学 Garment perceptual intention classification method based on convolutional neural network, classification model and construction method thereof
CN112085404A (en) * 2020-09-17 2020-12-15 辽宁工程技术大学 Method for screening perceptual engineering product samples

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107680437A (en) * 2017-10-18 2018-02-09 商丘师范学院 A kind of demo system for Layout Design teaching
CN107680437B (en) * 2017-10-18 2019-12-31 商丘师范学院 Demonstration system for layout design teaching
CN109993556A (en) * 2017-12-30 2019-07-09 中国移动通信集团湖北有限公司 User behavior analysis method, apparatus calculates equipment and storage medium
CN109993556B (en) * 2017-12-30 2021-06-08 中国移动通信集团湖北有限公司 User behavior analysis method and device, computing equipment and storage medium
CN108470306A (en) * 2018-03-23 2018-08-31 汕头大学 A method of predict client to product feature preference based on sales data
CN108681591A (en) * 2018-05-15 2018-10-19 东华大学 A kind of color textile fabric is based on Affective Evaluation and product library matching process
CN109948278A (en) * 2019-03-29 2019-06-28 山东建筑大学 Building Design aesthetic measure appraisal procedure and system based on width study
CN110852329A (en) * 2019-10-21 2020-02-28 南京航空航天大学 Method for defining product appearance attribute
CN110852329B (en) * 2019-10-21 2021-06-15 南京航空航天大学 Method for defining product appearance attribute
CN112016608A (en) * 2020-08-21 2020-12-01 四川大学 Garment perceptual intention classification method based on convolutional neural network, classification model and construction method thereof
CN112085404A (en) * 2020-09-17 2020-12-15 辽宁工程技术大学 Method for screening perceptual engineering product samples

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