CN106503226A - Information-pushing method and device - Google Patents
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- CN106503226A CN106503226A CN201610968260.7A CN201610968260A CN106503226A CN 106503226 A CN106503226 A CN 106503226A CN 201610968260 A CN201610968260 A CN 201610968260A CN 106503226 A CN106503226 A CN 106503226A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The invention discloses a kind of information-pushing method and device.The information-pushing method includes：The historical behavior information of record user, wherein, each behavioural information for being recorded includes each content of the act of user, behavior scene and user information interested；Historical behavior information according to being recorded sets up a contingency table, and wherein the contingency table records the incidence relation between the content of the act of user, behavior scene and user information interested；Obtain content of the act and behavior scene that the user of mobile terminal is triggered；The user being associated with an acquired content of the act and behavior scene at least target information interested is determined according to acquired content of the act, behavior scene and the incidence relation that is set up；And an at least target information by determined by is promoted to mobile terminal.The application can push user's content interested according to content of the act and behavior scene.
Description
Technical field
The present invention relates to computer science and technology field, more particularly to a kind of information-pushing method and device.
Background technology
Information Push Service is actively to send information to client from server, and customer selecting is received.Information promote service be
A kind of become passive and receive request into actively sending the service of information.
However, most information (such as APP information, short message) is pushed at present is pushed away with fixed pattern
Send, the usage quantity of such as counting user, user is not considered the use of user using most information pushings to user
Custom or the relation between user and surrounding enviroment.Thus, it is not user real institute instantly to cause the information for being pushed to user
Need, cause the wasting of resources of information pushing, also so that user can only carry out blindness use according to the information for pushing.
Content of the invention
In view of this, it is necessary to which method and dress that a kind of binding time or scene are pushed to relevant information user are provided
Put, to solve the above problems.
For achieving the above object, a kind of information push-delivery apparatus that the present invention is provided.The information push-delivery apparatus include a record
Module, a relating module, an acquisition module, a determining module and a pushing module.Wherein, the logging modle is used for recording and uses
The historical behavior information at family, wherein, each behavioural information for being recorded include each content of the act of user, behavior scene and
User's information interested.The historical behavior information that the relating module is used for being recorded according to the logging modle sets up user
Content of the act, the incidence relation between behavior scene and user information interested.The acquisition module is used for obtaining shifting
Content of the act and behavior scene that the user of dynamic terminal is triggered.The determining module is used for according to acquired in the acquisition module
Content of the act, behavior scene and the incidence relation set up determined and be associated with behavior scene with acquired content of the act
User's at least target information interested.And the pushing module is used for an at least target information by determined by and promotes to shifting
Dynamic terminal.
Further, the behavior scene include the time of the act being associated with the content of the act and/or with the row
For the associated behavior position of content.
Further, according to the content of the act and time of the act and behavior position, the determining module determines that user's sense is emerging
An at least target information of interest.
Further, the relating module is emerging to the content of the act in the contingency table that created, behavior scene and user sense
The different weighted value of interesting information setting；The determining module is determined and acquired content of the act and row according to the weighted value
For the target information that the associated user of scene is most interested in, wherein, the weighted value highest of the most interested target information；
The target information that the pushing module is most interested in by determined by is pushed to mobile terminal.
Further, when the user being associated with behavior scene with content of the act information interested is more than one
When, the determining module generates user's information list interested, has recorded and the content of the act and row in the information list
For the associated user of scene all information interested；And the list for being generated is pushed to movement by the pushing module
Terminal.
Information push-delivery apparatus proposed by the present invention can be interested by user in conjunction with the content of the act of user and behavior scene
Information active push to user, improve the accuracy of information pushing, more user-friendly and improve Consumer's Experience.
A kind of additionally, for achieving the above object, The embodiment provides information-pushing method.The information pushing side
Method is comprised the following steps：
The historical behavior information of record user, wherein, each behavioural information for being recorded is included in each behavior of user
Appearance, behavior scene and user information interested；
Historical behavior information according to being recorded sets up a contingency table, and wherein the contingency table is recorded in the behavior of user
Incidence relation between appearance, behavior scene and user information interested；
Obtain content of the act and behavior scene that the user of mobile terminal is triggered；
Determined and acquired content of the act according to acquired content of the act, behavior scene and the incidence relation that is set up
An associated user at least target information interested with behavior scene；And
An at least target information by determined by is promoted to mobile terminal.
Further, the behavior scene include the time of the act being associated with the content of the act and/or with the row
For the associated behavior position of content.
Further, step " is determined and institute according to acquired content of the act, behavior scene and the incidence relation that is set up
The associated user of the content of the act of an acquisition and behavior scene at least target information interested " is specially：According to acquired
Content of the act, time of the act and behavior position determine user's at least target information interested.
Further, information setting interested in the content of the act in the contingency table that created, behavior scene and user
Different weighted values；
Determine what the user being associated with acquired content of the act and behavior scene was most interested according to the weighted value
Target information, wherein, the weighted value highest of the most interested target information；
The target information being most interested in by determined by is pushed to mobile terminal.
Further, when the user being associated with behavior scene with content of the act information interested is more than for the moment；
User's information list interested is generated, the use being associated with behavior scene with the content of the act in the information list, is recorded
Family all information interested；
The list for being generated is pushed to mobile terminal.
Information-pushing method proposed by the present invention can be interested by user in conjunction with the content of the act of user and behavior scene
Information active push to user, improve the accuracy of information pushing, more user-friendly and improve Consumer's Experience.
Description of the drawings
Fig. 1 is the schematic diagram of the running environment of information transmission system in an embodiment of the present invention.
Fig. 2 is the high-level schematic functional block diagram of information transmission system in Fig. 1.
The step of Fig. 3 is information-pushing method in an embodiment of the present invention flow chart.
Main element symbol description
| Information Push Server | 10 |
| Memory | 11 |
| Controller | 12 |
| Communication unit | 13 |
| Mobile terminal | 20 |
| Input-output unit | 21 |
| Positioning unit | 22 |
| Memory cell | 23 |
| Timing unit | 24 |
| Network | 30 |
| Information transmission system | 100 |
| Logging modle | 110 |
| Relating module | 120 |
| Acquisition module | 130 |
| Determining module | 140 |
| Pushing module | 150 |
| Step | 301～305 |
The realization of the object of the invention, functional characteristics and advantage will be described further in conjunction with the embodiments referring to the drawings.
Specific embodiment
It should be appreciated that specific embodiment described herein is not intended to limit the present invention only in order to explain the present invention.
Referring now to the mobile terminal that Description of Drawings realizes each embodiment of the invention.In follow-up description, use
For representing the suffix of such as " module ", " part " or " unit " of element only for being conducive to the explanation of the present invention, itself
Not specific meaning.Therefore, " module " mixedly can be used with " part ".
Mobile terminal can be implemented in a variety of manners.For example, the terminal described in the present invention can include such as moving
Phone, smart phone, notebook computer, digit broadcasting receiver, PDA (personal digital assistant), PAD (panel computer), PMP
The mobile terminal of (portable media player), guider etc. and such as numeral TV, desktop computer etc. are consolidated
Determine terminal.Hereinafter it is assumed that terminal is mobile terminal.However, it will be understood by those skilled in the art that, except being used in particular for moving
Outside the element of purpose, construction according to the embodiment of the present invention can also apply to the terminal of fixed type.
Fig. 1 is referred to, the signal of the running environment of information transmission system 100 in an embodiment of the present invention is it illustrates
Figure.The running environment includes an Information Push Server 10.The Information Push Server 10 is held with user by network 30
Mobile terminal 20 connect, for the user's pushed information to the mobile terminal 20, such as push APP information, product information etc..
The network 30 can be internet, LAN or wireless communication networks.In the present embodiment, the information transmission system 100
Install and operate on the mobile terminal 20.In another embodiment, described information supplying system 100 is installed and is operated in
In described information push server 10.In other embodiments, the partial function module in the information transmission system 100 is as remembered
Record module 110 is may be provided on mobile terminal 20 with acquisition module 140 (referring to Fig. 2), and is processed by the mobile terminal 20
The control of unit (not shown).
Described information push server 10 includes, but not limited to memory 11, controller 12 and communication unit 13.
The memory 11 can be the internal memory of Information Push Server 10 itself, or safe digital card, intelligence
The External memory equipments such as media card, flash memory cards, for storing program code and the data of the memorandum recording system 100.Institute
State controller 12 to work for controlling the package informatin push server 10.The controller 12 can be central processing unit, monolithic
Machine, digital signal processor etc..The communication unit 13 can be wirelessly or non-wirelessly communication unit.Wherein, the radio communication
Mode includes, but is not limited to infrared ray, bluetooth, Zwave, NFC, ZigBee or WiFi etc.；Wired communication mode includes, but
It is not limited to the modes such as power line communication, optical cable power line communication, internet, cable coaxial line or telephone wire.
Described information supplying system 100 sets up user behavior, behavior field by the history usage behavior information of record user
Incidence relation between scape and user information interested.Additionally, described information supplying system 100 is by obtaining mobile terminal 20
Real-time position information and real-time time information, and according to acquired real-time position information, real-time time information and set up
Incidence relation determine interested at least one of the user that is associated with acquired real-time position information with real-time time information
Target information；And promote determined an at least target information to mobile terminal 20.
The mobile terminal 20, includes, but not limited to input-output unit 21, positioning unit 22, memory cell 23 and in time
Unit 24.Input-output unit 21 is used for being ordered for user input accordingly.For example, user can be looked into by input-output unit 21
Inquire about and obtain oneself information interested.Positioning unit 22 is used for the functional module of the positional information for obtaining mobile terminal 20.Fixed
The typical case of bit location is GPS (global positioning system) unit.According to current technology, GPS unit 22 is calculated from three
Or the range information and correct time information and the Information application triangulation for calculating of more satellites, so as to basis
Longitude, latitude and highly accurately calculate three-dimensional current location information.Currently, make for calculating the method for position and temporal information
The position calculated with three satellites and by using an other satellite correction and the error of temporal information.The storage
Unit 23 can be that internal memory, or safe digital card, smart media card, flash memory cards of mobile terminal 20 itself etc. are outer
Portion's storage device, for storing program code and the data of the mobile terminal 20.Timing unit 24 is used for obtaining mobile terminal
20 current time.
Fig. 1 illustrate only the members of Information Push Server 10 and mobile terminal 20.
Fig. 2 is referred to, the high-level schematic functional block diagram of information transmission system 100 in an embodiment of the present invention is it illustrates.
Described information supplying system 100 includes, but not limited to a logging modle 110, a relating module 120, an acquisition module 130,
Determining module 140 and a pushing module 150.It should be noted that the module alleged by the present invention be one kind can be by described information
The controller 12 of push server 10 is performed and some programmed instruction sections that can complete specific function.With regard to each module
Function will in the flow chart shown in Fig. 3 specifically describe.
Fig. 3 is referred to, flow chart the step of it illustrates information-pushing method in an embodiment of the present invention.According to concrete
Situation, in the flow chart, the order of step can change, and some steps can be omitted.
Step 301, logging modle 110 record the historical behavior information of user.
In the present embodiment, each usage behavior information that logging modle 110 is recorded is included in each behavior of user
Appearance, behavior scene and user information interested.The content of the act is applied to mobile terminal for the user of mobile terminal 20
Behavior operation, such as open on mobile terminal 20 music player or open mobile terminal 20 on picture library, open
The E-book reader on mobile terminal 20, the video player opened on mobile terminal 20 etc. operation is opened.
In the present embodiment, the behavior scene recorded by logging modle 110 is to include and the content of the act phase
One time of the act of association.As user in 9 points of E-book readers opened on mobile terminal 20 of the morning or user in the afternoon
6 points of video players opened on mobile terminal 20 have listened first song etc..
In one embodiment, the behavior scene recorded by logging modle 110 also includes and the content of the act phase
The behavior position of association.For example, user opens mail by mobile terminal 20 when at 9 points in the morning is in office；User
In the afternoon 6 points on the way home when the video player that opens on mobile terminal 20 listened first song etc..
In other embodiments, logging modle 110 according to the behavior position in the historical behavior information that recorded
Behavior scene classified, wherein, the behavior scene according to the difference of behavior position be divided into office scene, scene of having a dinner party,
It is in scene, on the way scene.In the historical behavior information recorded by logging modle 110 pairs, user's information interested is carried out point
Class.Wherein, user information interested is divided into voice call information, word and browses information, picture browsing information, video and broadcasts
Put information, audio frequency broadcast information.
Step 302, relating module 120 set up user's according to the historical behavior information recorded by the logging modle 110
Incidence relation between content of the act, behavior scene and user information interested.
Specifically, in the present embodiment, the historical behavior recorded according to the logging modle 110 by relating module 120
The incidence relation that information is set up between content of the act, the time of the act and user information interested of user.
In one embodiment, relating module 120 is set up according to the historical behavior information recorded by the logging modle 110
Incidence relation between the content of the act of user, time of the act, behavior position and user information interested.
In another embodiment, when the behavior scene in 110 pairs of historical behavior information for being recorded of logging modle is carried out
During classification, relating module 120 is in each the described behavior scene described in logging modle 110 described in the incidence relation table
Classification.When the information interested of the user in 110 pairs of historical behavior information for being recorded of logging modle is classified, close
Gang mould block 110 also simultaneously can be in the classification of each information interested to user described in the contingency table.
Step 303, acquisition module 130 obtain content of the act and the behavior scene triggered by the user of mobile terminal 20.
Specifically, the figure on mobile terminal 20 is such as opened when user is applied with a content of the act to the mobile terminal 20
Valut, positioning unit 22 just obtain the behavior position of mobile terminal 20 and acquired behavior position are sent to by network 30
Described information push server 10；Timing unit 24 just obtains the user of mobile terminal 20 and applies the time of the act of the behavior and incite somebody to action
Acquired time of the act is sent to described information push server 10 by network 30.
In one embodiment, the behavior scene acquired in the acquisition module 130 is one to be associated with content of the act
Time of the act.
In another embodiment, the behavior scene acquired in the acquisition module 130 is associated with content of the act for one
Time of the act and a behavior position being associated with content of the act.
Step 304, content of the act of the determining module 140 according to acquired in the acquisition module 130, behavior scene and and institute
State the user that the incidence relation set up by relating module 120 determines with acquired content of the act is associated with behavior scene and feel emerging
An at least target information of interest.
Step 305, pushing module 150 promote determined for a determining module 140 at least target information to mobile terminal 20.
In present embodiment, user can be felt emerging according to the content of the act of user and behavior scene by the information-pushing method
The information active push of interest is to user, unconnected to the behavior scene of user to solve the information pushed in prior art
Problem.
Content of the act, behavior scene and user in an implementation, in 120 pairs of contingency tables for being created of relating module
The different weighted value of information setting interested.Accordingly, the determining module 140 is according to set by the relating module 120
The weighted value determine a target information that the user being associated with acquired content of the act and behavior scene is most interested in.
Wherein, the weighted value highest of the most interested target information.The pushing module 150 will be true for 140 institute of the determining module
Fixed most interested target information is pushed to mobile terminal 20.
In another implementation, when determined by the determining module 140 with the content of the act and behavior scene phase
When the user of association information interested is more than one, the determining module 140 generates user's information list interested.The letter
The user being associated with the content of the act all information interested are recorded with behavior scene in breath list.The push mould
The list generated by the determining module 140 is pushed to mobile terminal 20 by block 150.
Information-pushing method provided by the present invention, wherein, is remembered by the historical behavior information of record user with device
Each historical behavior information of record includes each content of the act of user, behavior scene and user information interested and according to institute
The association that the historical behavior information of record is set up between the content of the act of user, behavior scene and user information interested is closed
System.Content of the act that information-pushing method provided by the present invention and device are triggered also by the user for obtaining mobile terminal and
Behavior scene, and determined and acquired behavior according to acquired content of the act, behavior scene and the incidence relation that is set up
The associated user of a content and behavior scene at least target information interested；And determined an at least target information is pushed away
Move to mobile terminal.So, information-pushing method provided by the present invention according to the content of the act of user and can be somebody's turn to do with device
The behavior scene that content of the act is located recommends the information of the more suitable user behavior and the scene, the information of improve to push away to user
The accuracy that send, uses with facilitating user, improves the experience of user.
It should be noted that herein, term " including ", "comprising" or its any other variant are intended to non-row
His property includes, so that a series of process, method, article or device including key elements not only includes those key elements, and
And also include other key elements being not expressly set out, or also include for this process, method, article or device institute inherently
Key element.In the absence of more restrictions, the key element for being limited by sentence "including a ...", it is not excluded that including being somebody's turn to do
Also there is other identical element in the process of key element, method, article or device.
The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can add the mode of required general hardware platform by software to realize, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Such understanding is based on, technical scheme is substantially done to prior art in other words
The part for going out contribution can be embodied in the form of software product, and the computer software product is stored in a storage medium
In (such as ROM/RAM, magnetic disc, CD), use so that a station terminal equipment including some instructions (can be mobile phone, computer, clothes
Business device, air-conditioner, or network equipment etc.) execute method described in each embodiment of the invention.
The preferred embodiments of the present invention are these are only, the scope of the claims of the present invention is not thereby limited, every using this
Equivalent structure or equivalent flow conversion that bright specification and accompanying drawing content are made, or directly or indirectly it is used in other related skills
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of information push-delivery apparatus, it is characterised in that described information pusher includes：
Logging modle, for recording the historical behavior information of user, wherein, each behavioural information for being recorded includes that user's is every
One content of the act, behavior scene and user information interested；
Relating module, the historical behavior information for being recorded according to the logging modle set up the content of the act of user, behavior
Incidence relation between scene and user information interested；
Acquisition module, for obtaining content of the act and the behavior scene triggered by the user of mobile terminal；
Determining module, is built for the content of the act according to acquired in the acquisition module, behavior scene and the relating module
Vertical incidence relation determines that the user being associated with behavior scene with the content of the act acquired in the acquisition module is interested
An at least target information；And
Pushing module, for by determined by the determining module, at least a target information is promoted to mobile terminal.
2. information push-delivery apparatus as claimed in claim 1, it is characterised in that the behavior scene includes and the content of the act
Associated time of the act and/or the behavior position being associated with the content of the act.
3. information push-delivery apparatus as claimed in claim 2, it is characterised in that the determining module according to the content of the act,
Time of the act and behavior position determine user's at least target information interested.
4. information push-delivery apparatus as claimed in claim 3, it is characterised in that the relating module is in the contingency table that created
Content of the act, the different weighted value of behavior scene and user information setting interested；The determining module is according to the power
Weight values determine the target information that the user being associated with acquired content of the act and behavior scene is most interested in, wherein, described
The weighted value highest of most interested target information；The target information that the pushing module is most interested in by determined by is pushed to
Mobile terminal.
5. information push-delivery apparatus as described in claim 1 or 3, it is characterised in that when with the content of the act and behavior scene
When associated user information interested is more than one, the determining module generates user's information list interested, the letter
The user being associated with the content of the act all information interested are recorded with behavior scene in breath list；And the push
The list for being generated is pushed to mobile terminal by module.
6. a kind of information-pushing method, it is characterised in that methods described includes step：
The historical behavior information of record user, wherein, each behavioural information for being recorded includes each content of the act, OK of user
For scene and user information interested；
Historical behavior information according to being recorded sets up a contingency table, and wherein the contingency table records the content of the act, OK of user
For the incidence relation between scene and user information interested；
Obtain content of the act and behavior scene that the user of mobile terminal is triggered；
Determined and acquired content of the act and row according to acquired content of the act, behavior scene and the incidence relation that is set up
For the associated user of a scene at least target information interested；And
An at least target information by determined by is promoted to mobile terminal.
7. information-pushing method as claimed in claim 6, it is characterised in that the behavior scene includes and the content of the act
Associated time of the act and/or the behavior position being associated with the content of the act.
8. information-pushing method as claimed in claim 7, it is characterised in that step is " according to acquired content of the act, behavior
Scene and the incidence relation that is set up determine that the user being associated with acquired content of the act and behavior scene is interested extremely
A few target information " is specially：Determine that user is interested extremely according to acquired content of the act, time of the act and behavior position
A few target information.
9. information-pushing method as claimed in claim 8, it is characterised in that methods described includes：
The different weighted value of information setting interested in the content of the act in the contingency table that created, behavior scene and user；
The target that the user being associated with acquired content of the act and behavior scene is most interested in is determined according to the weighted value
Information, wherein, the weighted value highest of the most interested target information；
The target information being most interested in by determined by is pushed to mobile terminal.
10. the information-pushing method as described in claim 6 or 8, it is characterised in that methods described includes：
When the user being associated with behavior scene with content of the act information interested is more than for the moment；
User's information list interested is generated, has been recorded in the information list and has been associated with behavior scene with the content of the act
User's all information interested；
The list for being generated is pushed to mobile terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610968260.7A CN106503226A (en) | 2016-10-28 | 2016-10-28 | Information-pushing method and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610968260.7A CN106503226A (en) | 2016-10-28 | 2016-10-28 | Information-pushing method and device |
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| CN106503226A true CN106503226A (en) | 2017-03-15 |
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ID=58321957
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| CN201610968260.7A Pending CN106503226A (en) | 2016-10-28 | 2016-10-28 | Information-pushing method and device |
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Application publication date: 20170315 |