CN106502409A - A kind of Product Emotion analysis system of utilization brain information and method - Google Patents
A kind of Product Emotion analysis system of utilization brain information and method Download PDFInfo
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- CN106502409A CN106502409A CN201610952694.8A CN201610952694A CN106502409A CN 106502409 A CN106502409 A CN 106502409A CN 201610952694 A CN201610952694 A CN 201610952694A CN 106502409 A CN106502409 A CN 106502409A
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- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
- G06F3/015—Input arrangements based on nervous system activity detection, e.g. brain waves [EEG] detection, electromyograms [EMG] detection, electrodermal response detection
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Abstract
The invention discloses a kind of Product Emotion analysis system of utilization brain information and method, the sentiment analysis system includes brain data acquisition module, receives the post-stimulatory brain data of product sensory for gathering potential user；Brain information analysis extraction module, its input connection brain data acquisition module, for being analyzed to brain data, and extracts the brain information lain in brain data；Assessment prediction module, its input connection brain information analysis extraction module, for forming quantizating index according to brain information, and is evaluated to product using described quantizating index.Potential user sentiment analysis of the present invention using brain information, objectively derive which likes satisfaction to product, allow investor to obtain these feedback informations, design or produce the product for more conforming to the market demand.
Description
Technical field
The present invention relates to sentiment analysis system and method, more particularly to a kind of Product Emotion analysis system of utilization brain information
And method.
Background technology
Today's society, various products emerge in an endless stream, and meet the widespread demand of society and user.But, a lot of productions
Out, typically all passively seek buyer, before commodity are changed into, lack a kind of objective potential user's satisfaction evaluation and test.
For example, the video display medium such as film and television, its crucial fragment, including prevailing scenario, color, background music etc., if Neng Gougeng
Spectators satisfaction is obtained well.Whether the products such as game, advertisement, education video software preferably allow user to receive.General production
Whether non-visual product, the design of its appearance more move potential user.Similar Problems, now manufacturer typically all lack
A kind of effective objectivity evaluates and tests answer.
Actually these problems are directed to the emotional problems that potential user likes to product.Human brain is the most complicated device of human body
Official, the external behavior of people and hobby are all received brain control or are arranged.In turn, the functional activity information of brain is these external patterns
Inherent mechanistic embodiment.Therefore, relevant specific brain area information is disclosed, can fundamentally derives potential user to certain
The interest and hobby of product.
Content of the invention
It is an object of the invention to provide a kind of Product Emotion analysis system of utilization brain information and method, using brain information
Potential user's sentiment analysis, objectively derive which likes satisfaction to product, allow investor to obtain these feedback informations, design
Or produce the product for more conforming to the market demand.
In order to realize object above, the present invention is achieved by the following technical solutions：
A kind of Product Emotion analysis system of utilization brain information, is characterized in, comprising：
Brain data acquisition module, receives the post-stimulatory brain data of product sensory for gathering potential user；
Brain information analysis extraction module, its input connection brain data acquisition module, for being analyzed to brain data, and extracts
Lie in the brain information in brain data；
Assessment prediction module, its input connection brain information analysis extraction module, quantifies for being formed according to described brain information
Index, and product is evaluated using described quantizating index.
Described brain data acquisition module includes：Functional mri instrument, functional near-infrared imaging instrument, X ray break
Layer scanner, electroencephalography instrument, magneticencephalogram recording instrument, PET scanner, encephalofluctuography apparatus, brain function analysis
One or more in instrument, brain-capacity atlas instrument or magnetic resonance imager.
Described brain packet data containing brain function or brain structured data.
When described brain data are brain function data, the brain function information in brain data is correspondingly extracted；
When described brain data are brain structured data, the brain structural information in brain data is correspondingly extracted.
The Product Emotion analysis system also includes information feedback module, and its input connection assessment prediction module, for giving
The design of product and production provide feedback.
Described stimulus to the sense organ includes：One or more in visual stimulus, tactile or the sense of taste.
A kind of Product Emotion analysis method of utilization brain information, is characterized in, the method includes：
S1, brain data collecting module collected potential user receive the post-stimulatory brain data of product sensory；
S2, brain information analysis extraction module are analyzed to brain data, and extract the brain information lain in brain data；
S3, assessment prediction module form quantizating index according to described brain information, and product are entered using described quantizating index
Row is evaluated.
Also include after step S4：
Information feedback module provides feedback to the design and production of product.
The present invention compared with prior art, with advantages below：
Potential user sentiment analysis of the present invention using brain information, objectively derive which likes satisfaction to product, allow investment
People obtains these feedback informations, designs or produce the product for more conforming to the market demand.
Description of the drawings
Fig. 1 is a kind of system block diagram of the Product Emotion analysis system of utilization brain information of the invention；
Fig. 2 is a kind of flow chart of the Product Emotion analysis method of utilization brain information of the invention.
Specific embodiment
Below in conjunction with accompanying drawing, by describing a preferably specific embodiment in detail, the present invention is further elaborated.
As shown in figure 1, a kind of Product Emotion analysis system of utilization brain information, comprising：Brain data acquisition module 1, is used for
Collection potential user receives the post-stimulatory brain data of product sensory；Brain information analysis extraction module 2, its input connection brain data
Acquisition module 1, for being analyzed to brain data, and extracts the brain information lain in brain data；Assessment prediction module 3, its
Input connection brain information analysis extraction module 2, for forming quantizating index according to described brain information, and using described amount
Change index to evaluate product.
In a particular embodiment, above-mentioned brain data acquisition module 1 includes：Functional mri instrument, Near-infrared Brain work(
Energy imager, x-ray tomography instrument, electroencephalography instrument, magneticencephalogram recording instrument, PET scanner, brain rise
One or more fallen in figure instrument, brain function analyzer, brain-capacity atlas instrument, magnetic resonance imager etc..
Above-mentioned brain packet data containing brain function or brain structured data.When described brain data are brain function data,
Brain function information in brain data is correspondingly extracted；When described brain data are brain structured data, correspondingly extract in brain data
Brain structural information.
In a particular embodiment, the analysis system also includes information feedback module 4, its input connection assessment prediction mould
Block, provides feedback for the design to product and production.
Above-mentioned stimulus to the sense organ includes：One or more in visual stimulus, tactile or the sense of taste.
As shown in Fig. 2 a kind of Product Emotion analysis method of utilization brain information, the method includes：
S1, the collection potential user of brain data acquisition module 1 receive the post-stimulatory brain data of product sensory；
S2, brain information analysis extraction module 2 are analyzed to brain data, and extract the brain information lain in brain data, the brain
Data are the brain data in mood, hobby, the corresponding specific brain area of rewards and punishments, brain connection or the brain network of potential user；
S3, assessment prediction module 3 form quantizating index according to described brain information, and product are entered using described quantizating index
Row is evaluated；
S4, information feedback module 4 provide feedback to the design and production of product, improve the quality of product.
In sum, the Product Emotion analysis system and method for a kind of utilization brain information of the invention, using the latent of brain information
Analyze in user feeling, objectively derive which likes satisfaction to product, allow investor to obtain these feedback informations, design or
Produce the product for more conforming to the market demand.
Although present disclosure has been made to be discussed in detail by above preferred embodiment, but it should be appreciated that above-mentioned
Description is not considered as limitation of the present invention.After those skilled in the art have read the above, for the present invention's
Multiple modifications and substitutions all will be apparent.Therefore, protection scope of the present invention should be limited to the appended claims.
Claims (8)
1. a kind of Product Emotion analysis system of utilization brain information, it is characterised in that include：
Brain data acquisition module, receives the post-stimulatory brain data of product sensory for gathering potential user；
Brain information analysis extraction module, its input connection brain data acquisition module, for being analyzed to brain data, and extracts
Lie in the brain information in brain data；
Assessment prediction module, its input connection brain information analysis extraction module, quantifies for being formed according to described brain information
Index, and product is evaluated using described quantizating index.
2. the Product Emotion analysis system of utilization brain information as claimed in claim 1, it is characterised in that described brain data are adopted
Collection module includes：Functional mri instrument, functional near-infrared imaging instrument, x-ray tomography instrument, electroencephalography instrument,
Magneticencephalogram recording instrument, PET scanner, encephalofluctuography apparatus, brain function analyzer, brain-capacity atlas instrument or magnetic resonance
One or more in imager.
3. the Product Emotion analysis system of utilization brain information as claimed in claim 1, it is characterised in that described brain packet
Data containing brain function or brain structured data.
4. the Product Emotion analysis system of utilization brain information as claimed in claim 3, it is characterised in that
When described brain data are brain function data, the brain function information in brain data is correspondingly extracted；
When described brain data are brain structured data, the brain structural information in brain data is correspondingly extracted.
5. the Product Emotion analysis system of utilization brain information as claimed in claim 1, it is characterised in that also include feedback of the information
Module, its input connection assessment prediction module, provides feedback for the design to product and production.
6. the Product Emotion analysis system of the utilization brain information as described in any one of claim 1-5, it is characterised in that described
Stimulus to the sense organ includes：One or more in visual stimulus, tactile or the sense of taste.
7. a kind of Product Emotion analysis method of utilization brain information, it is characterised in that the method includes：
S1, brain data collecting module collected potential user receive the post-stimulatory brain data of product sensory；
S2, brain information analysis extraction module are analyzed to brain data, and extract the brain information lain in brain data；
S3, assessment prediction module form quantizating index according to described brain information, and product are entered using described quantizating index
Row is evaluated.
8. the Product Emotion analysis method of utilization brain information as claimed in claim 6, it is characterised in that also wrap after step S4
Contain：
Information feedback module provides feedback to the design and production of product.
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Cited By (2)
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| CN107015660A (en) * | 2017-05-11 | 2017-08-04 | 京东方科技集团股份有限公司 | Detection means and detection method |
| CN108537255A (en) * | 2018-03-23 | 2018-09-14 | 北京农业智能装备技术研究中心 | A kind of interactive system and its design method based on audient's real-time physiological parameter |
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| CN107015660A (en) * | 2017-05-11 | 2017-08-04 | 京东方科技集团股份有限公司 | Detection means and detection method |
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